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EUROBIZ JAPAN EUROBIZ JAPAN • The negotiator An interview with Mauro Petriccione, chief negotiator for the EU-Japan EPA AUGUST 2017AUGUST • Ahead of the pack The enduring popularity of European bicycles in Japan AUGUST 2017 OLIVER RYF, MANAGING DIRECTOR OF ARYZTA JAPAN O T ISING T HE TOP Aryzta Japan sees its R success leavening THE MAGAZINE OF THE EUROPEAN BUSINESS / THE EUROPEAN COUNCIL CHAMBER OF (EU) COMMERCE IN JAPAN IN JAPAN RISING TO THE TOP Contents August 2017 4 34 First Focus Executive Notes Low market volatility 9 By Tom Elliott From the Editor 20 By Andrew Howitt 35 In Committee 10 Financial Reporting Investing in Japan By Geoff Botting Oliver Ryf, Aryzta Japan By Gavin Blair 39 Eurobiz Poll 14 Punish distracted pedestrians? Ahead of the pack The enduring popularity of 41 European bicycles in Japan Illuminating Voices By Gordon Knight Giver of new dreams By Andrew Howitt 18 A way out for 43 overworked Japan 14 Cellar Notes Forward-thinking businesses The sommelier craze offer alternative work styles By Allison Bettin By Alena Eckelmann 44 20 Down Time The Interview Edward Cole / Mauro Petriccione Fernando Iglesias By Andrew Howitt 45 24 On the Green Country Spotlight Golf for the world Switzerland By Fred Varcoe 30 47 EBC Personality The Agenda Peter Kronschnabl By Andrew Howitt 30 48 Work Place 32 Yukari Kagami, Dormeuil Japon Event Report EBC Tax Seminar 2017 By Andrew Howitt 33 Innovations The Mission of the European Business Council Advice from algorithms To promote an impediment-free By Tim Hornyak environment for European business in Japan. COVER PHOTO BY BENJAMIN PARKS 2 EUROBIZ JAPAN • AUGUST 2017 “You have to be patient to acquire new customers, especially in the bakery industry; if you push too hard, the door might never open.” Rising to the top 10 By Gavin Blair 4 EUROBIZ JAPAN • AUGUST 2017 First Focus It is believed that mikoshi, or porta- ble Shinto shrines, are temporarily inhabited by the gods of a particular shrine during festivals in Japan. The Urayasu Sanja Matsuri, which began in 1923, is put on jointly by Urayasu’s three main shrines once every four years. More than 100 mikoshi are paraded through the streets over the three days of the festival. As they are overcome by a spirit of revelry, the bearers of the mikoshi often toss and shake it as a way of amusing the deities inside. Photo by Saethapoeng Triechorb Shutterstock.com AUGUST 2017 • EUROBIZ JAPAN 5 CONTRIBUTORS MASTHEAD Alena Eckelmann studied on the An Australia-based writer, Gordon Publisher Production and Vickie Paradise Green distribution Executive Training Programme in Knight spent five years in Tokyo on [email protected] Daisuke Inoue Tokyo, and then began to write staff at The Japan News, and is [email protected] about business, culture, travel and co-author of the Wallpaper* City Editor-in-chief Andrew Howitt Published by Paradigm people in Japan. She contributes Guides to Kyoto, Osaka, Sapporo [email protected] 6F Daiwa Osaki articles to magazines and websites and Tokyo. A keen cyclist, he owns 3-chome Bldg. both in Japan and in Europe. seven bicycles — four of them Senior Editor 3-6-28 Osaki, Shinagawa- David Umeda ku, Tokyo 141-0032 European — and still thinks he •“Japan is the country of Tel: 03-5719-4660 needs one more. Creative Director Fax: 03-3492-1202 kaizen. But why apply it to fac- Paddy O’Connor www.paradigm.co.jp tories and production lines only, •“Japan’s enduring love of qual- and not to office work? A high- ity craftsmanship and trusted Art Director Published monthly in Cliff Cardona Tokyo. All rights reserved. tech office and Zen-like work–life brand names has helped demand The views and opinions balance should be a perfect fit for for European bicycles grow since Illustrator expressed herein (other Japan today, and some compa- the 1950s. But while Italian and DJ than editorials by the EBC) are solely the opinions and nies here are starting to buck French bicycles dominated the Sales Director views of their authors. The the trend of long working hours. market in the past, a threat is Tapo J. Mandal EBC and Paradigm are not The transition from karoshi to emerging from the tech-savvy responsible or liable for Account Executives any portions thereof. a healthier and more productive Germans and Swiss.” Tamas Doczi workforce starts with a change Nicole Marchetti in mindset.” [email protected] European Business Council in Japan (EBC) The European (EU) Chamber of Commerce in Japan The EBC is the trade policy arm of the eighteen European national chambers of commerce and business associations in Japan Writing in and about Japan since Tom Elliott is deVere Group's inter- Chairman Danny Risberg 2000, Gavin Blair contributes national investment strategist. He Vice-Chairman Carl Eklund articles to magazines, websites and produces regular videos, blogs on Treasurer Erik Ullner newspapers in Asia, Europe and the a wide range of topical investment Executive Director Alison Murray Policy Director Bjorn Kongstad US on a wide range of topics, many issues, and regularly speaks at sem- Communications & PR Yoko Hijikuro of them business related. inars for clients at deVere offices around the world. Subscription is free for members of the EBC and national •“Having visited ready-to-bake European chambers of commerce. bread specialists Aryzta about •“Interpreting the current Subscription rates are: one year ¥9,000; two years ¥15,000; three years ¥22,000; ¥800 per copy. Rates include domestic five years ago for a story, it was climate of low volatility in postage or surface postage for overseas subscribers. Add good to see the business had financial markets as a sign of ¥7,500 per year if overseas airmail is preferred. Please allow flourished in the intervening investor complacency simply two weeks for changes of address to take effect. Subscrip- tion requests should be sent to [email protected] years and expanded consider- misses the point. We have had ably. I did, though, make the better-than-expected political If you prefer not to receive this magazine, and for all matters mistake of turning up for the and economic news flow in the related to distribution, please send an email to [email protected] interview hungry and had to first half of this year, and that leave once the photo shoot began, justifies investor ease of mind.” Eurobiz Japan welcomes story ideas from readers and as I was in danger of eating proposals from writers and photographers. Letters to the editor may be edited for length and style. my way through the display products.” 6 EUROBIZ JAPAN • AUGUST 2017 Celebrating 20 years of passion and genuine Calabrian cuisine Elio Catering recreates the same uncompromising quality genuine atmosphere of Elio Locanda can come to you! Elio’s offered at Elio Locanda Italiana. All dishes are prepared at Elio offers you many solutions, and the menu is chosen together Catering headquarters using organic and tested radiation-free with you to match your dietary or culinary requirements. ingredients, and are delivered fresh to your event location. Several options, such as chef detachment and food delivery, are Should you prefer to dine at home or elsewhere, the taste and available to take care of your guests in the best way possible. Telephone: 03-5210-5701 E-mail: [email protected] www.elio.co.jp FROM EUROBIZ JAPAN TEXT BY ANDREW HOWITT long-standing appreciation Making success Japan has for bicycles made in Europe. As the EU’s chief nego- possible for others tiator during negotiations on the EU-Japan Economic Partnership Agreement, Mauro Petriccione is responsible for NASA is currently working on Switzerland presents some of the many great bringing about an outcome the Mars 2020 Rover in prepa- Swiss businesses, including maxon motor, that will benefit all EU member ration for its fifth rover mission that are behind others’ successes (page 24). states and improve trade to the Red Planet. About the size On the August cover is Oliver Ryf of Swiss between Japan and the EU. He of a car and weighing 1,000kg, firm Aryzta, a leader in the frozen baked spoke with Eurobiz Japan about the rover will be equipped with goods sector and another enterprise that the negotiations and what’s left seven new functions, allowing exists to support other businesses. Gavin to be done before the agreement it to do jobs such as collecting, Blair’s Rising to the top (page 10) relates how is finalised (page 20). sealing and depositing soil Aryzta’s ready-to-bake products let hotels Although you may never find samples for a future mission to and restaurants in Japan quickly and easily yourself in the spotlight, it’s take back to earth. To help its provide their customers with high-quality, deeply rewarding to do work sample-handling arm perform fresh-from-the-oven baked goods. that helps make success possi- mission-critical tasks are European racing bikes have long given ble for others. • nine DC motors designed by professional Japanese riders and amateur Swiss firm maxon motor. This cyclists alike a leg up. In Ahead of the pack Editor-in-Chief month’s Country Spotlight on (page 14), Gordon Knight looks at the [email protected] Celebrating 20 years of passion and genuine Calabrian cuisine Your Their insight world Elio Catering recreates the same uncompromising quality genuine atmosphere of Elio Locanda can come to you! Elio’s offered at Elio Locanda Italiana. All dishes are prepared at Elio offers you many solutions, and the menu is chosen together Our Catering headquarters using organic and tested radiation-free with you to match your dietary or culinary requirements.