Toward a Throw-Away Culture. Consumerism, 'Style Obsolescence' and Cultural Theory in the 1950s and 1960s Author(s): Nigel Whiteley Source: Oxford Art Journal, Vol. 10, No. 2, The 60s (1987), pp. 3-27 Published by: Oxford University Press Stable URL: http://www.jstor.org/stable/1360444 Accessed: 01-09-2016 14:55 UTC JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact
[email protected]. Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://about.jstor.org/terms Oxford University Press is collaborating with JSTOR to digitize, preserve and extend access to Oxford Art Journal This content downloaded from 146.111.150.79 on Thu, 01 Sep 2016 14:55:14 UTC All use subject to http://about.jstor.org/terms Toward a Throw-Away Culture. Consumerism, 'Style Obsolescence' and Cultural Theory in the 1950s and 1960s NIGEL WHITELEY The 1960s are often thought of as the decade of guns and - a cause celbre - a pencil sharpener. In disposability. Expendability was indeed a central each case streamlining was, according to Sheldon aspect of much of the culture of the 1960s: it was and Martha Cheney in their 1936 book on Art and the both a physical fact of many products, and a symbol Machine, used as a language, 'as a sign and a symbol of belief in the modem age.