STR-DA5500ES - PRODUCT INFORMATION DOCUMENT

OFFICIAL NAME(S) Sony® STR-DA5500ES 7.1 Channel Network Multi-Room AV Receiver Sony® STR-DA5500ES 7.1 Channel Network AV Receiver Sony® STR-DA5500ES Multi-Channel Network AV Receiver Sony® STR-DA5500ES Multi-Room Network AV Receiver Sony® STR-DA5500ES High Definition Network AV Receiver

MODELS STR-DA5500ES (Black)

DESCRIPTION (40 Characters or less for FACT TAGS feed) BRIEF MODEL SPECIFIC DESCRIPTION 7.1 multi-room (AV) receiver plus (internet) connectivity

POSITIONING STATEMENT (REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION.) OVERVIEW OF PRODUCT AND HOW IT IS DIFFERENTIATED IN LINE AS WELL AS COMPETITIVE.

This 7.1 channel AV Receiver delivers all the benefits of Blu-ray Disc™ technology - Full HD 1080p picture quality, rich HD surround sound experience and upscaled DVDs to near HD (via Faroudja™ DCDi Cinema technology). It also provides 9 HD inputs for expanded HD- connectivity and versatility. Access your entertainment or connected devices using the easy-to-use menu navigation system via your connected HDTV.

It also functions as a multi-room receiver that distributes audio and video content to various rooms in a home. With RS-232/12V Trigger (3) and IR In (1)/Out (2) and Digital Media Port you have flexibility with how to set-up and control entertainment through-out your home. Connect to the Sony® HomeShare system and expand your HD distribution - access and control beyond two rooms, up to 16 rooms in all. Watch your favorite HD movie or TV show or listen to your favorite music from your MP3 player (sold separately), located in the living room and/or in another room of your home. This is a great product for your other entertainment options whether it’s on Sirius, XM, Blu-ray disc or your PC.

You can also access additional entertainment with the STR-DA5500ES A/V receiver’s connectivity capabilities. Connect to the internet and enjoy thousands of internet radio stations with subscription based SHOUTcast™ Radio plus access Rhapsody® Music Service for additional personalized music selections. With built-in DLNA® support you can access share music, photos and videos from a compatible PC.

This product is designed for the music enthusiasts that require flexibility to distribute high- quality audio and video through-out multiple rooms. The STR-DA5500ES is sold exclusively through our ES authorized network of installation dealers.

CAMPAIGN MESSAGE Whether it’s the Sony® professional HD cameras used in sports and entertainment or the Sony HD products you use at home, they all share the same genetic code. We call it HDNA. Our passion and knowledge for all things high definition extend through every HD product we make. HDNA is what allows Sony to bring you truly unmatched HD experiences.

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ADVERTISING COPY PRODUCT BENEFIT MESSAGE 44 Words Experience premium 7.1 surround sound plus all the benefits of Blu-ray (actual count goes Disc™ technology with Sony® STR-DA5500ES Multi-Channel Network here ) AV Receiver. Connect to the internet and access even more entertainment – like music, personal photos, videos - and share them in multiple rooms in your house.

BASIC BULLETS (SHORT) SPECIFICATIONS IN ORDER OF PRIORITY. MUST BE 55 CHARACTERS OR LESS INCLUDING SPACES FOR FACT TAG FEED List in order 120 Watts x 7 (8 Ohm 20-20kHz 0.09%THD) DLNA® support for photos, music, and video Stream music, photos and video from DLNA enabledPC Access Rhapsody® and SHOUTcast ™ Music Services “Quick Click” On Screen Remote Control Ethernet Connectivity Front HDMI Input 2nd Room HD Video via CAT5e cable2 2nd Room Simple Icon Driven GUI Dual Faroudja DCDi Cinema® Technology 2nd Room 1080i Upscaling3 4 2 HDMI Outputs for BRAVIA® LCD TVs and Front PJ Sony® DLL Audio Scaler Auto A/V Sync GUI Overlay via HDMI™ 1 Digital Media Port Inputs 9 HD Inputs (6 Active HDMI and 3 Component Video Inputs) Multi-Room HD Video Distribution via Component (up to 2 rooms) Multi-Room Audio Distribution via Composite (up to 3 rooms) Direct Stream Digital (DSD) Decoding via HDMI (i.e. SACD) Simple On-Screen Operation with XMB® Inspired GUI 5 Blu-ray™ Disc Audio Decoding (Dolby® TrueHD/dts®-HD/LPCM) Faroudja DCDi Cinema 1080p Upscaling Technology Sony® ES 5-Year Limited Warranty Satellite Radio Ready (Sirius and XM Radio Ready)1 Custom Control and Installation Connections (1xRS-232C, 3x12V Triggers, IR Repeaters 1xIn and 3xOut) Enhanced Color Range (Deep Color and x.v.Color™ technology)6

Quick Speaker Set Up (Digital Cinema Audio Calibration)

One Touch Play (BRAVIA®)7 24p True Cinema™8 Control over IP/RS232C

KEY FEATURES IN-DEPTH EXPLANATION OF SPECIFIC PRODUCT FEATURE. SUBHEAD AND TEXT FEED FEATURE TAB ON SONYSTYLE (Multi-Channel Power Rating): 120W x 7 (8 ohms, 20Hz - 20kHz, 0.09% THD) DLNA® (Digital Living Network Alliance): DLNA® compliance allows compliant AV Receivers to access digital photos, music, and video from DLNA-enabled PCs and other devices. (Access Rhapsody® and SHOUTcast ™ Internet Music Services): The STR-DA5500ES network features include access to Rhapsody and SHOUTcast internet music services. Rhapsody is a networkl music service that searches by artist and title or browse by genre so you can listen to whatever you want — without paying per track through a monthly subscription (sold separately). SHOUTcast is a free internet radio service which allows access to thousands of stations from around the world. Both are accessible on your television via the xross media bar™ inspired GUI without the need of a PC. (“Quick Click” On-Screen Remote Control): On-screen learning remote control that simplifies the operation of various sources and displays using only five buttons (four arrows and one bulls-eye) on the physical remote control. Plus, the “Quick Click” On-Screen Remote Control is also available in a second room. (Ethernet Connectivity): Provides access to a personal network for access to a networked PC or entertainment services (i.e. SHOUTcast™ and Rhapsody®) plus allows Sony to provide first-class service via future upgrades. (Front HDMI Input): Conveniently located on the front bezel to easily connect HD camera/camcorder, game system or other HDMI equipped device. (2nd Room Simple Icon Driven GUI): An independent 2nd room on-screen GUI that controls the same sources connected to the AV receiver in the living room. Now, each person has independent control over the same connected components. One person can listen to an MP3 player in the bedroom while the other watches a movie on Blu-ray Disc™ format in the living room. (Dual Faroudja DCDi Cinema® Technology): The STR-DA5500ES is equipped with dual Faroudja DCDi Cinema IC chips. The first is to manage the main theater room whereas the 2nd is designed to provide another room an icon driven GUI and 1080i upscaling3. The Faroudja IC helps correct jaggedness often seen after I/P (Interlace/Progressive) conversion and reproduces a smooth, high definition quality picture. (2 HDMI Outputs for BRAVIA® LCD TVs and Front PJ): Two HDMI outputs which can toggle 1080p content between two other HD displays, such as two BRAVIA® LCD TVs or a BRAVIA LCD TV and a front projector. (Sony® DLL Audio Scaler): The Sony® DLL Audio Scaler analyzes and upscales standard- definition (compressed) audio signals (@ 44.1kHz, 48kHz or 96kHz) to 192kHz. (HDMI™ GUI overlay): The Faroudja DCDi Cinema chipset allows for the onscreen GUI to overlay on top of 1080p sources via HDMI™ connection. (HD input x 9): Get versatile HD connection options with nine HD inputs. Six HDMI™ inputs (up to 1080/60p capable) let you connect a Sony® PlayStation® 3 entertainment system, Blu-ray Disc™ player, or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single HDMI cable per device4 Three HD component inputs provide added HD-capable connectivity and added versatility. (Multi-Room HD Video Distribution – up to 2 rooms (Component Video): Start your favorite 9 HD programming in the living room and finish in the bedroom.

(Multi-Room Audio Distribution – up to 3 rooms (Composite Only): Enjoy your favorite music from your MP3 player or PC located in another room of your home10. (Direct Stream Digital (DSD) Decoding via HDMI): Audio format utilized for high-resolution formats like SA-CD and transmitted via HDMI cable (sold separately) to minimize information loss and maintain purity of audio signal. (Simple On-Screen Operation with XMB® Inspired GUI): Easily access and manage your input devices plus AV Receiver settings on your TV screen. (Blu-ray Disc™ Audio Decoding (Dolby® TrueHD/dts®-HD/LPCM)): Dolby® TrueHD and dts®-HD bit stream internal decoding via HDMI™5 capable of reproducing high definition sound with 7.1 channels of discrete audio so you can enjoy uncompromised audio the way the artist intended. (Sony® ES 5-Year Limited Warranty): Every Sony® With one of the industy’s strongest warranties, every Sony® ES AV Receiver comes with superior support and service. This warranty is supported by a dedicated toll free number (1877-619-7669; Monday – Friday 10am – 7pm EST) and website (www.sony.com/builtin). (Satellite Radio Ready (Sirius and XM Radio Ready): A world of digital radio is at your fingertips. Connect the accessory antenna (sold separately), sign up for Sirius or XM service (fees apply) and enjoy the variety of digital radio with the superior sound quality of an A/V receiver. (Custom Control and Installation Connections): Features the necessary installation connections (i.e.1x RS-232, 3x12V Trigger and IR 1xIN/3xOUT) required for operation with various control systems. (Enhanced Color Range (Deep Color & x.v.Color™ technology)): x.v.Color and Deep Color technology takes HDTV color expression to new levels.6 When the STR-DN1000 is connected to x.v.Color capable video sources, such as Sony® Blu-ray Disc players, x.v.Color capable BRAVIA® HDTVs can display nearly twice as many (1.8x) viewable colors as the existing RGB color standard, resulting in more natural, life-like images. (Quick Speaker Set Up (Digital Cinema Auto Calibration)): Simply place the included microphone in your listening position, push a single button and speaker placement, distance and delays are automatically adjusted. Your ideal listening experience is only a button away. (Multi Function Audio Port (DIGITAL MEDIA PORT)): The Digital Media Port allows the use of Digital Media Port cradle (sold separately) to connect compatible digital devices directly to your Sony® A/V receiver. (One Touch Play (BRAVIA® Sync)): BRAVIA® Sync capability utilizes the HDMI™ CEC function to reduce the hassle and time consuming job of powering up and routing signals to your home theater components. With the simple push of one button on the remote, the BRAVIA® Sync feature powers on and selects the appropriate inputs for your BRAVIA HDTV and HDMI-connected A/V components7. (24p True Cinema™): 24p True Cinema support provides a direct connection to 24p video sources, avoiding conversions and allowing users to enjoy films at their intended 24 fps (frames per second) cinematic picture quality when using a 24p-capable output device, such as a Blu-ray Disc™ player or Sony® PlayStation® 3 entertainment system. Control over IP/RS232C: Allows update over the network.

FOOTNOTES (at least 8pt font): None Required.

*LEGAL COPY (at least 8pt font) 1 Satellite radio antenna required (sold separately). Fees may apply to select subscription-based satellite radio services. 2 Requires CAT5e cables and belum (sold separately). May also require speakers (sold separately) based on desired configuration. 3Upscaling Requires HDTV with HDMI connector (sold separately) and equivalent display capability. Image quality will vary 4 HDMI™ cables required (sold separately). 5 Supported when using Dolby® TrueHD/dts®-HD/LPCM enabled media on Blu-ray Disc™ player with HDMI™ cable (sold separately). 6 Deep Color and x.v. Color™ technology are supported when using x.v.Color enabled video source media, HDMI™ cables as well as a HDTV with x.v.Color capability. 7 Works with other BRAVIA® Sync™ or Theater Sync™ labeled home A/V products when connected via HDMI™ cable (sold separately). 8 24p capable HDTV and media, and HDMI™ cable required (sold separately). 9 Requires component video cables (all sold separately) for Blu-ray player (sold separately) and HDTV. 10 Requires composite audio cables (all sold separately) and compatible HDTV.

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