Bridget Baker Consulting CONFERENCE MARKET DEMAND STUDY PLYMOUTH JUNE 2020 1 Bridget Baker Consulting Ltd Plymouth City Council – Conference Demand Study Bridget Baker Consulting Ltd 30 Southdown Avenue Brighton BN1 6EG Phone +44(0) 1273 560655 Mobile +44 (0)7941 461 180
[email protected] Table of Contents 1. Introduction 3 2. Executive Summary 4 3. Supply & Pricing of Conference and Events Facilities in and around Plymouth 8 4. Conference & Events Demand in Plymouth 11 5. Regionally Competitive Destination in the UK now and in the Future 24 6. Overview of the Demand Trends in the Conference & Events Market in the UK & South West of England 27 Appendices A – Plymouth Organisations contacted & Conference Plymouth members B – Events Bookers Interviewed in Telephone Research C – Local Conference Venue Survey D - Recent/Booked Large Events at Venues in the South West www.bridgebaker.co.uk 2 Plymouth City Council – Conference Demand Study 1.0 Introduction 1.1 Background Plymouth City Council (PCC) are keen to understand the current situation regarding the conference and events market in Plymouth. The study is also be used to identify opportunities and strategies to support ‘MICE’ activity and subsequent economic growth in the city. A summary of the key aims are: • An overview of the current volume and value of ‘MICE’ (Meetings, Incentive, Conference and Events) activity within the city; • Identification of gaps in provision within the city and its immediate environment; • An overview of the current national and international ‘MICE’ sector; • Identification of key market opportunities both short and longer term. This report responds to your brief.