Looks, Lookism, and the Media
INTRODUCTION Looks, Lookism, and the Media Far more than meets the eye and far deeper than skin deep She was a former NFL cheerleader with silken hair the color of wild honey, tanned, with flawless skin, a smile from a toothpaste ad, and a head-turning figure that was all original equipment. With such looks, Melana Scantlin had no difficulty attracting men. But she didn’t want just anybody. She wanted a special man, one she could start a family with one day, a princely fellow with whom she could spend the rest of her life. But suddenly she was twenty-six and it wasn’t happening. Then Melana, an aspiring actress, was invited to join a kind of video dating service, a unique program designed not only to help find her mate but also to entertain a vast television audience. ................. 16687$ INTR 11-30-07 14:49:15 PS PAGE 1 2 LOOKS As cameras rolled, Melana was introduced to sixteen young men. They were muscular, they were skinny, they were chubby. Some were clean-shaven, others bearded; they wore buzz cuts, fash- ionable hairstyles, or were balding. They were tall, short, and in between. Line up all sixteen and they were pretty much what you might expect to find at a typical American high school’s ten-year class reunion. According to rules that Melana agreed to, she was obliged to date each man at least once. Immediately she saw that the group included several men in whom she had no interest; in short order, they were gone from the program and from her life.
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