EFFIE 2015 - RESULTS
01. Consumer Products : - Cosmetics and toiletries, personal hygiene. Entry Agency Name Brand Name Campaign Title Client Name G/S/B/F No MullenLowe Lintas Group, 1 Dabur Vatika Brave N Beautiful Dabur India Limited Gold India MullenLowe Lintas Group, 2 Fair & Lovely Delay Marriage Hindustan Unilever Limited Gold India CLEAN & CLEAR SEE THE REAL ME - A 3 DDB Mudra Group Clean & Clear Johnson & Johnson Limited Silver HIMALAYAN ODYSSEY 4 Ogilvy & Mather India Dove Hair Care Damage that helped Dove win Hindustan Unilever Limited Bronze DETTOL- INDIA'S NEW CURRENCY FOR 5 McCann Worldgroup India DETTOL Reckitt Benckiser India Bronze HYGIENE MullenLowe Lintas Group, 6 Close up First Move Hindustan Unilever Limited Bronze India BBH Communications India 7 Nihar Shanti Amla Change Made Easy Marico Limited Finalist Pvt. Ltd. BBH Communications India Parachute Advansed 8 Don't Ignore Hair Fall Marico Limited Finalist Pvt. Ltd. Ayurvedic Hair Oil MullenLowe Lintas Group, 9 Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist India 10 Creativeland Asia Pvt. Ltd. Godrej Expert My First Hero Godrej Consumer Products Ltd. Finalist 11 Creativeland Asia Pvt. Ltd. Godrej Cinthol Alive Is Offline Godrej Consumer Products Ltd. Finalist 12 The Leo Group India Anchor White Toothpaste Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care Pvt. Ltd. Finalist DETTOL SQUEEZY: TEACHING INDIA THE 13 McCann Worldgroup India DETTOL SQUEEZY Reckitt Benckiser India Finalist DETTOL HABIT
02. Consumer Products : - Beverages and drinks. MullenLowe Lintas Group, 1 Paper Boat Drinks and Memories Hector Beverages Ltd. Gold India 2 Ogilvy & Mather India Bournvita Swimmer Mondelez India Foods Ltd. Bronze How Nescafe redefined the role for coffee in the 3 McCann Worldgroup India Nescafe Nestle India Ltd. Bronze life of the Indian youth Mountain Dew Naam Bante Hain Risk Se - 4 JWT Mountain Dew PepsiCo India Holdings Pvt. Ltd. Finalist Evolution of an Iconic Brand Crash the Pepsi IPL - From Consumers to Co- 5 JWT Pepsi PepsiCo India Holdings Pvt. Ltd. Finalist marketers 6 Ogilvy & Mather India Kinley Kinley: Give truth a chance Coca-Cola India Pvt. Ltd. Finalist 7 Bates CHI&Partners Tang TANG - Reversing the curse of concentrates Mondelez India Foods Ltd. Finalist 03. Consumer Products : - Confectionary and food. 1 McCann Worldgroup India Saffola Making Women's Heart Visible Marico Limited Silver 2 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver 3 Ogilvy & Mather India Cadbury 5star Stay Cool, Stay Lost Mondelez India Foods Ltd. Bronze Cadbury Dairy Milk Silk 4 Ogilvy & Mather India BUBBLED UP FOR JOY Mondelez India Foods Ltd. Bronze Chocolate When Lord Ganesha Walked The Talk For 5 DDB Mudra Group Nutralite Zydus Wellness Ltd. Bronze Nutralite MUNCHIFICATION - 'MUNCH KHAO - APNE 6 JWT NESTLÉ MUNCH Nestle India Ltd. Finalist MANCH PE AAO' 7 JWT Kellogg's Chocos "Khuljaye Bachpan" Kellogg India Limited Finalist MullenLowe Lintas Group, 8 Kissan Changing Kissan's Roll Hindustan Unilever Limited Finalist India MullenLowe Lintas Group, 9 Knorr Small Pangs of Hunger Hindustan Unilever Limited Finalist India MullenLowe Lintas Group, 10 Dabur Honey Jealous Husbands Dabur India Ltd. Finalist India PLAY AND LEARN WITH A TREAT YOU CAN 11 JWT NESTLÉ MILKYBAR Nestle India Ltd. Finalist EAT Publicis Communications Pvt. 12 Maggi Noodles Khushiyon ki recipe Nestle India Ltd. Finalist Ltd 13 JWT Kellogg's CornFlakes Customization Kellogg India Limited Finalist 14 JWT Kellogg's CornFlakes Solid versus Liquid Kellogg India Limited Finalist 15 McCann Worldgroup India Aashirvaad Living up to a mother's promise ITC Foods Ltd. Finalist 16 McCann Worldgroup India MAGGI MAGGI #WeMissYouToo Nestle India Ltd. Finalist
04. Consumer Products : - Others 1 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Gold MullenLowe Lintas Group, 2 Surf Excel Bar Stain Eraser Hindustan Unilever Limited Silver India 3 Ogilvy & Mather India Titan Raga Titan Raga - Winning back love lost Titan Company Limited Bronze Grey Worldwide India Pvt. 4 Scotch Brite Scrub Pad The Legend of Scotch Brite 3M India Ltd. Finalist Ltd.
05. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related. Taproot India Communication 1 Mahindra Two Wheelers Kisi Se Kam Nahi Mahindra Two Wheelers Ltd. Silver Pvt. Ltd. 2 Interface Communications Mahindra XUV 500 Reclaim the pole position Mahindra & Mahindra Ltd. (Auto) Bronze 3 Ogilvy & Mather India BMW Don't Postpone Joy BMW India Pvt. Ltd. Bronze 4 Creativeland Asia Pvt. Ltd. Godrej aer #changetheaer Godrej Consumer Products Ltd. Bronze Rediffusion Dentsu Young & T-1 Season 2 The Sequel that beat the 5 Tata Prima Tata Motors Limited Finalist Rubicam Pvt. Ltd. Blockbuster 6 Ogilvy & Mather India Castrol CRB Minitruck Castrol CRB Minitruck - Launch Castrol India Ltd. Finalist 7 Blue Hive India Ford Figo Aspire Ford Figo Aspire - What Drives You? FORD INDIA PRIVATE LIMITED Finalist 06. Consumer Durables : - Electronic goods. 1 Ogilvy & Mather India Tata Sky Ltd. Daily Dillagi Tata Sky Limited Bronze 2 The Leo Group India Kindle Paperwhite Kindle - the joy of reading Amazon Seller Services Bronze Grey Worldwide India Pvt. 3 Dell Ratta Raaga Dell India Pvt. Ltd. Finalist Ltd. "Upar wala sab dekh raha hai"• (The one above 4 Dentsu Marcom Pvt. Ltd. CP Plus CP Plus India Finalist sees all.) 5 Ogilvy & Mather India LENOVO INDIA LENOVO POWERS THE GAMER IN YOU Lenovo India Pvt. Limited Finalist
07. Consumer Durables : - Others 1 Ogilvy & Mather India JSW Cement JSW Cement: from slow - setting to fast moving JSW Cement Bronze MullenLowe Lintas Group, 2 Tanishq Timeless Relationship Tanishq Bronze India 3 Ogilvy & Mather India JSW Neosteel Creating new category codes in steel retailing JSW Group Finalist MullenLowe Lintas Group, 4 Tanishq Promises Tanishq Finalist India Law & Kenneth Saatchi & Pepperfry.Com TrendSutra Platform Pvt. 5 pepperfry.com Beating the blues Finalist Saatchi Private Limited Ltd. MullenLowe Lintas Group, 6 Havells LED Bill Chota Dil Bada Havells India Limited Finalist India
08. Services : - Telecom and related products. Contract Advertising (India) 1 Truecaller Truecaller - Take the Right Call True Software Scandinavia AB Gold Pvt. Ltd. Taproot India Communication 2 Airtel Launching Airtel 4G - Challenging skepticism Bharti Airtel Ltd. Silver Pvt. Ltd. 3 Ogilvy & Mather India Vodafone Fast internet is a force for good Vodafone India Limited Bronze
09. Services : - Financial Services. 1 Ogilvy & Mather India ICICI Bank 'Expression Debit Card' ICICI Bank Limited Bronze 2 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist 3 JWT Tata AIA Life Insurance Daddy aur Zooey (making Good happen) Tata AIA Life Insurance Company Ltd. Finalist MullenLowe Lintas Group, 4 Policy Bazaar Ullu Thullu PolicyBazaar Finalist India 5 The Leo Group India HDFC Life Apno ko apne dum pe jeena sikhao HDFC Standard Life Insurance Co. Ltd. Finalist Taproot India Communication 6 Birla Sun Life Insurance BSLI Khud Ko Kar Buland Birla Sun Life Insurance Co. Ltd. Finalist Pvt. Ltd. 10. Services : - Media & Entertainment. MullenLowe Lintas Group, 1 Hotstar Go Solo Star India Pvt. Ltd. Gold India MullenLowe Lintas Group, 2 Youtube The Suffering of Buffering Google India Pvt. Ltd. Silver India 3 Ogilvy & Mather India Indian Super League Let's Football Football Sports Development Limited Bronze 4 Ogilvy & Mather India Satyamev Jayate Season 3 Mission Impossible to Possible Star India Pvt. Ltd. Bronze MullenLowe Lintas Group, 5 hotstar Bahut Far Star India Group (Novi Digital) Bronze India 6 Ogilvy & Mather India Postpickle For a sister Postpickle Finalist 7 Ogilvy & Mather India Mumbai Indians Connecting millions of fans to a cause Reliance Industries Ltd. Finalist MullenLowe Lintas Group, 8 Star Sports Nanhi Kali Star India Pvt. Ltd. Finalist India Sony Max (Max) - Indian Multi Screen Media Pvt Ltd (Formerly SET 9 DDB Mudra Group Diwali, Christmas, Eid and now, IPL Finalist Premiere League (IPL) India Pvt. Ltd.)
11. Services : - Others 1 McCann Worldgroup India PayTM PayTM Karo - Giving India a New Currency One97 Communication Private Ltd. Silver 2 Ogilvy & Mather India Diu Tourism Keep Calm and Visit Diu U. T. Daman & Diu Tourism Bronze MullenLowe Lintas Group, 3 OLX.in Don't Be Chipku OLX India Pvt. Ltd. Bronze India 4 McCann Worldgroup India Zing Digital Divide and Rule DishTV India Limited Bronze Happy Creative Services 5 Ola Chalo Niklo ANI Technologies Pvt. Ltd. Finalist (India) Pvt. Ltd. MullenLowe Lintas Group, 6 Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Finalist India MullenLowe Lintas Group, 7 Faasos We Got Your Food Faasos Food Services Pvt. Ltd. Finalist India 8 McCann Worldgroup India YATRA.COM EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist
12. Corporate Advertising / Reputation BRINGING THE BACKYARD TO THE 1 DDB Mudra Group Inorbit Malls Inorbit Malls India Pvt. Ltd. Bronze SHOPFRONT 2 Ogilvy & Mather India JSW Steel Will of Steel JSW Group Finalist 3 JWT Kellogg's India #Feeding Dreams Kellogg India Limited Finalist Jagran Sanskarshala - When a newspaper 4 McCann Worldgroup India Dainik Jagran Jagran Prakashan Ltd. Finalist decided to become the nation's teacher OMRON: DONATE YOUR VOICE TO HELP 5 McCann Worldgroup India OMRON Omron Automation India Pvt. Ltd. Finalist SOMEONE SEE MullenLowe Lintas Group, 6 OLX.in Keemat Bhi Kuch Keemti Bhi OLX India Pvt. Ltd. Finalist India 13. Retail INTRODUCING INDIA TO COMMUTE 1 Enormous Brands SHOPCLUES Clues Network Pvt. Ltd. Silver COMMERCE 2 The Leo Group India Amazon.in Aur Dikhao! Amazon Seller Services Silver Happy Creative Services 3 Flipkart The Big Billion Day Flipkart India Pvt. Ltd. Bronze (India) Pvt. Ltd. MullenLowe Lintas Group, 4 Flipkart Wish Chain Flipkart India Pvt. Ltd. Bronze India McDonald's KuchPalOffline : How a food 5 The Leo Group India McDonald's Hardcastle Restaurants Pvt. Ltd. Finalist destination turned into a friendship destination MullenLowe Lintas Group, 6 FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi Brainbees Solutions Private Limited Finalist India MullenLowe Lintas Group, 7 Tanishq Divine Ornaments Tanishq Finalist India INTRODUCING THE UMPTEENTH E- 8 Enormous Brands SHOPCLUES Clues Network Pvt. Ltd. Finalist COMMERCE PLAYER IN THE COUNTRY
14. Healthcare 1 McCann Worldgroup India Nicotex U Quit Something I Quit Something Cipla Ltd. Gold MullenLowe Lintas Group, Johnson & Johnson - 2 Khud Ki Care Johnson & Johnson Limited Bronze India OneTouch Contract Advertising (India) How 17.5 kgs of Sugar Hides in Your Daily Cup of 3 Sugar Free Zydus Wellness Ltd. Bronze Pvt. Ltd. Tea! MullenLowe Lintas Group, 4 Volini Volini Recovery Zone Sun Pharmaceuticals Finalist India Odomos-How did we make odomos a part of 5 McCann Worldgroup India Dabur Odomos Dabur India Limited Finalist school uniform 6 McCann Worldgroup India Nestle Nestle Now Everyone can Breastfeed a child! Nestle India Ltd. Finalist
15. B2B MullenLowe Lintas Group, 1 Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Bronze India 2 Ogilvy & Mather India IBM Score with Data IBM India Private Ltd. Finalist 3 Ogilvy & Mather India JSW Steel Will of Steel JSW Steel Finalist MullenLowe Lintas Group, 4 Havells LED Bijli Bachao Havells India Limited Finalist India 16. Interactive Marketing 1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Silver 2 Ogilvy & Mather India DIU Tourism Ilha De Calma U. T. Daman & Diu Tourism Bronze Crash the Pepsi IPL - From Consumers to Co- 3 JWT Pepsi PepsiCo India Holdings Pvt. Ltd. Bronze marketers 4 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Bronze Great Online Shopping Festival - 5 Ogilvy & Mather India Google India Pvt Ltd. Google India Pvt Ltd Finalist #72HoursOfCrazy 6 Ogilvy & Mather India Cadbury 5 Star Cadbury 5 Star - #JoKhaayeKhoJaaye Cadbury India Limited Finalist 7 Ogilvy & Mather India Vogue Empower #VogueEmpower Vogue India Finalist 8 Sapient Corporation Pvt. Ltd. DBS BANK CHILLI PANEER 2 DBS Bank India Finalist MullenLowe Lintas Group, 9 Dabur Vatika Brave N Beautiful Dabur India Limited. Finalist India MullenLowe Lintas Group, 10 hotstar Go Solo Star India Pvt. Ltd. Finalist India 11 DDB Mudra Group Wildcraft India Pvt. Ltd. Changes in latitude, Changes in attitude Wildcraft India Pvt. Ltd. Finalist
17. Small Town and Rural Marketing United Nations Children's Fund (UNICEF) 1 DDB Mudra Group UNICEF 'Down', but not out Silver India MullenLowe Lintas Group, 2 Idea World Wide Wisdom Idea Cellular Limited Bronze India 3 PHD India Wheel Lo Karlo Baat Hindustan Unilever Limited Bronze 4 Ogilvy & Mather India Vodafone M-Pesa Self defence umbrella Vodafone M-Pesa Limited Finalist 5 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist
18. Regional MullenLowe Lintas Group, 1 OLX.in Don't Be Chipku OLX India Pvt. Ltd. Silver India How Ganesha came to life to spread the message 2 DDB Mudra Group Nutralite Zydus Wellness Ltd. Silver of healthy habits Tata Gluco Plus - Taking the gas out of carbonated 3 JWT Tata Gluco Plus NourishCo Beverages Ltd. Bronze soft drinks WHEN A MALAYALEE STORE BECAME A 4 DDB Mudra Group KALYAN SILKS KALYAN SILKS TRICHUR (P) LTD. Bronze KANNADIGA STORY MullenLowe Lintas Group, 5 Havells Hawa Badlegi Havells India Limited Bronze India Asian Paints Apex Ultima 6 Ogilvy & Mather India Coconut Tree Climber Asian Paints Ltd. Finalist Protek 7 Ogilvy & Mather India Tata Sky Ltd. South Invasion Tata Sky Limited Finalist 8 Ogilvy & Mather India Vodafone M-Pesa Self defence umbrella Vodafone M-Pesa Limited Finalist MullenLowe Lintas Group, 9 Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist India 19. Direct Marketing 1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Gold 2 Ogilvy & Mather India Philips India HIMinitiative Philips Electronics Pvt. Ltd. Silver 3 Ogilvy & Mather India The Akanksha Foundation A for Anthem The Akanksha Foundation Silver 4 Ogilvy & Mather India Vodafone Business Services Business is our middle name Vodafone Business Services Bronze
5 Ogilvy & Mather India Vodafone Business Services Ready For The Big League Vodafone Business Services Bronze MullenLowe Lintas Group, 6 Cremaffin Constipasana - Posture of Relief Abbott India Limited Bronze India MullenLowe Lintas Group, 7 Dabur Vatika Brave N Beautiful Dabur India Limited Bronze India 8 Red Fuse Communications Colgate Spreading a million smiles Colgate Palmolive India Ltd. Bronze Dainik Jagran Young Editors (Yuva Sampadak) 9 McCann Worldgroup India Dainik Jagran ‘Crowdsourcing India’s next newspaper through a Jagran Prakashan Ltd Finalist direct response’
20. Experiential Marketing / Brand Experience 1 McCann Worldgroup India Saffola Making Women's Heart Visible Marico Limited Gold MullenLowe Lintas Group, 2 Practo Broken Promises Practo Technologies Pvt. Ltd. Silver India 3 Cheil India Chhanv Foundation Donate A Face Chhanv Foundation Silver 4 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver Brave New World 5 The Roadster Life Co Roadster Pocketman Myntra Designs Pvt. Ltd. Bronze Communications Pvt. Ltd. India's first ever shape-shifting Ganesha 6 DDB Mudra Group Nutralite Zydus Wellness Ltd. Bronze demonstrates the power of healthy habits WHEN THE STORE BECAME THE STORY 7 DDB Mudra Group KALYAN SILKS KALYAN SILKS TRICHUR (P) LTD. Bronze (CONTENT AS BRAND EXPERIENCE) MullenLowe Lintas Group, 8 Tanishq Gift a Moment Tanishq Finalist India 9 PHD India Lakme India Launch and taking it to more than a million Hindustan Unilever Limited Finalist Samsung India Electronics 10 Cheil India Samsung Galaxy S6 Launch Blogathon Samsung India Electronics Pvt. Ltd. Finalist Pvt Ltd 11 McCann Worldgroup India Skore Making Condoms Fashionable TTK Protective Devices Ltd. Finalist MullenLowe Lintas Group, 12 Godrej HIT Track The Bite Godrej Consumer Products Ltd. Finalist India Star Movies Secret 13 Star India The Best Shared Secret Star India Pvt. Ltd. Finalist Screening MullenLowe Lintas Group, 14 Fair & Lovely Scaling The Everest Hindustan Unilever Limited Finalist India 15 WAT Consult SAP India Unique Interactive Promotion That Engaged SMBs Sap India Pvt. Ltd. Finalist 21. Effie for Good 1 Ogilvy & Mather India Make Love Not Scars End Acid Sale Make Love Not Scars Gold 2 Ogilvy & Mather India The Akanksha Foundation A for Anthem The Akanksha Foundation Gold Contract Advertising (India) 3 Sugar Free Donate Your Calories Zydus Wellness Ltd. Silver Pvt. Ltd. United Nations Children's Fund (UNICEF) 4 DDB Mudra Group UNICEF 'Down', but not out Silver India MullenLowe Lintas Group, 5 Dabur Vatika Brave N Beautiful Dabur India Limited Finalist India
22. David v/s Goliath MullenLowe Lintas Group, 1 Paper Boat Drinks and Memories Hector Beverages Ltd. Gold India INTRODUCING INDIA TO COMMUTE 2 Enormous Brands SHOPCLUES Clues Network Pvt. Ltd. Silver COMMERCE 3 Ogilvy & Mather India Diu Tourism Keep Calm and visit Diu U.T. Daman & Diu Tourism Bronze Tata Gluco Plus- Taking the gas out of Carbonated 4 JWT Tata Gluco Plus NourishCo Beverages Ltd. Finalist Soft Drinks MullenLowe Lintas Group, 5 FirstCry.com Bachon Ki Shopping Bachon Ka Khel Nahi Brainbees Solutions Private Limited Finalist India 6 The Leo Group India Anchor Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care PVT. LTD. Finalist Rediffusion Dentsu Young & 7 Moods Condoms Play It Right HLL Lifecare Limited Finalist Rubicam Pvt. Ltd.
23. Integrated Advertising Campaign 1 Ogilvy & Mather India Titan Raga WINNING BACK LOVE LOST Titan Company Limited Gold 2 BBDO India Pvt. Ltd. Ariel Matic Ariel - Share The Load Procter & Gamble India Gold 3 Ogilvy & Mather India TATA SKY Daily Dillagi Tata Sky Limited Silver 4 The Leo Group India Amazon.in Aur Dikhao! Amazon Seller Services Silver 5 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Bronze 6 McCann Worldgroup India PayTM PayTM Karo - Giving India a New Currency One97 Communication Private Ltd. Bronze MullenLowe Lintas Group, 7 OLX.in Keemat Bhi Kuch Keemati Bhi OLX India Pvt. Ltd. Bronze India Happy Creative Services 8 Flipkart The Big Billion Day Flipkart India Pvt. Ltd. Finalist (India) Pvt Ltd. MullenLowe Lintas Group, 9 Flipkart.com Wish Chain Flipkart India Pvt. Ltd. Finalist India MullenLowe Lintas Group, 10 Godrej KALA HIT KONE KONE MEIN DANGER Godrej Consumer Products Ltd. Finalist India Mountain Dew Naam Bante Hain Risk Se- 11 JWT Mountain Dew PepsiCo India Holdings Pvt. Ltd. Finalist Evolution of an Iconic Brand 12 Ogilvy & Mather India Diu Tourism Keep Calm and visit Diu U.T Daman & Diu Tourism Finalist Crash the Pepsi IPL - From Consumers to Co- 13 JWT Pepsi PepsiCo India Holdings Pvt. Ltd. Finalist marketers 14 Ogilvy & Mather India BMW Don't Postpone Joy BMW India Pvt. Ltd. Finalist 15 Ogilvy & Mather India Greenply Ask Greenply Greenply Industries Ltd. Finalist 16 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Finalist 17 McCann Worldgroup India Nicotex U Quit Something I Quit Something Cipla Ltd. Finalist MullenLowe Lintas Group, 18 Idea IIN Second Chance Idea Cellular Limited Finalist India MullenLowe Lintas Group, 19 hotstar Go Solo Star India Pvt. Ltd. Finalist India 20 McCann Worldgroup India Yatra.com EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist 21 JWT Kellogg's India #Feeding Dreams Kellogg India Limited Finalist 22 McCann Worldgroup India Saffola Making Women's Heart Visible Marico Limited Finalist 23 Star India Star Sports Mauka Campaign Mauka Mauka Star India Pvt. Ltd. Finalist Contract Advertising (India) 24 Truly Madly Matchmakers #BoyBrowsing Truly Madly Matchmaker Private Limited Finalist Pvt Ltd. How Nescafe redefined the role for coffee in the 25 McCann Worldgroup India Nescafe Classic Nestle India Ltd. Finalist life of the Indian youth Sony Max (Max) - Indian Multi Screen Media Pvt. Ltd. (Formerly 26 DDB Mudra Group Celebrating India's only secular festival Finalist Premiere League (IPL) SET India Pvt. Ltd.) 24. Best On-going Campaign MullenLowe Lintas Group, 1 Tata Tea From Packaged Good to Packaging Good Tata Global Beverages Limited Gold India MullenLowe Lintas Group, 2 Idea An Idea Can Change Your Life Idea Cellular Limited Silver India 3 Ogilvy & Mather India Bournvita Tayyari Jeet Ki (Prepare to Win) Mondelez India Foods Ltd. Bronze 4 Ogilvy & Mather India The Akanksha Foundation GIVE TO RECEIVE The Akanksha Foundation Bronze 5 Ogilvy & Mather India Cadbury Gems Role Reversal Mondelez India Foods Ltd. Finalist 6 Ogilvy & Mather India Dove Hair Damage is beautiful Hindustan Unilever Limited Finalist MullenLowe Lintas Group, 7 OLX.in Bech De OLX India Pvt. Ltd. Finalist India
25. New Product or Service Law & Kenneth Saatchi & Pepperfry.Com TrendSutra Platform Pvt. 1 pepperfry.com OFFLINE TO ONLINE FURNITURE SHOPPING Silver Saatchi Private Limited. Ltd. MullenLowe Lintas Group, 2 Practo Life Mein Practo Technologies Pvt. Ltd. Bronze India 3 Cheil India Salaam Baalak Trust The light bag - Bringing children out of the dark Salaam Baalak Trust Bronze 4 Interface Communications Mahindra Jeeto Sahi Chuno. Kamao Jyada Mahindra & Mahindra Ltd. (Auto) Finalist
GRAND EFFIE Integrated Advertising Campaign MullenLowe Lintas Group, 1 Paper Boat Drinks and Memories Hector Beverages Ltd. India EFFIE INDIA CLIENT OF THE YEAR - HINDUSTAN UNILEVER LIMITED EFFIE INDIA AGENCY OF THE YEAR - MULLENLOWE LINTAS GROUP, INDIA