DOCSLIB.ORG

Effie 2015 - Results

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Effie 2015 - Results EFFIE 2015 - RESULTS 01. Consumer Products : - Cosmetics and toiletries, personal hygiene. Entry Agency Name Brand Name Campaign Title Client Name G/S/B/F No MullenLowe Lintas Group, 1 Dabur Vatika Brave N Beautiful Dabur India Limited Gold India MullenLowe Lintas Group, 2 Fair & Lovely Delay Marriage Hindustan Unilever Limited Gold India CLEAN & CLEAR SEE THE REAL ME - A 3 DDB Mudra Group Clean & Clear Johnson & Johnson Limited Silver HIMALAYAN ODYSSEY 4 Ogilvy & Mather India Dove Hair Care Damage that helped Dove win Hindustan Unilever Limited Bronze DETTOL- INDIA'S NEW CURRENCY FOR 5 McCann Worldgroup India DETTOL Reckitt Benckiser India Bronze HYGIENE MullenLowe Lintas Group, 6 Close up First Move Hindustan Unilever Limited Bronze India BBH Communications India 7 Nihar Shanti Amla Change Made Easy Marico Limited Finalist Pvt. Ltd. BBH Communications India Parachute Advansed 8 Don't Ignore Hair Fall Marico Limited Finalist Pvt. Ltd. Ayurvedic Hair Oil MullenLowe Lintas Group, 9 Hamam Reverse Celebrity Endorsement Hindustan Unilever Limited Finalist India 10 Creativeland Asia Pvt. Ltd. Godrej Expert My First Hero Godrej Consumer Products Ltd. Finalist 11 Creativeland Asia Pvt. Ltd. Godrej Cinthol Alive Is Offline Godrej Consumer Products Ltd. Finalist 12 The Leo Group India Anchor White Toothpaste Bindaas Daant Toh Bindaas Aap Anchor Health & Beauty Care Pvt. Ltd. Finalist DETTOL SQUEEZY: TEACHING INDIA THE 13 McCann Worldgroup India DETTOL SQUEEZY Reckitt Benckiser India Finalist DETTOL HABIT 02. Consumer Products : - Beverages and drinks. MullenLowe Lintas Group, 1 Paper Boat Drinks and Memories Hector Beverages Ltd. Gold India 2 Ogilvy & Mather India Bournvita Swimmer Mondelez India Foods Ltd. Bronze How Nescafe redefined the role for coffee in the 3 McCann Worldgroup India Nescafe Nestle India Ltd. Bronze life of the Indian youth Mountain Dew Naam Bante Hain Risk Se - 4 JWT Mountain Dew PepsiCo India Holdings Pvt. Ltd. Finalist Evolution of an Iconic Brand Crash the Pepsi IPL - From Consumers to Co- 5 JWT Pepsi PepsiCo India Holdings Pvt. Ltd. Finalist marketers 6 Ogilvy & Mather India Kinley Kinley: Give truth a chance Coca-Cola India Pvt. Ltd. Finalist 7 Bates CHI&Partners Tang TANG - Reversing the curse of concentrates Mondelez India Foods Ltd. Finalist 03. Consumer Products : - Confectionary and food. 1 McCann Worldgroup India Saffola Making Women's Heart Visible Marico Limited Silver 2 McCann Worldgroup India Saffola Masala Oats Can Foodies Be Fit Too? Marico Limited Silver 3 Ogilvy & Mather India Cadbury 5star Stay Cool, Stay Lost Mondelez India Foods Ltd. Bronze Cadbury Dairy Milk Silk 4 Ogilvy & Mather India BUBBLED UP FOR JOY Mondelez India Foods Ltd. Bronze Chocolate When Lord Ganesha Walked The Talk For 5 DDB Mudra Group Nutralite Zydus Wellness Ltd. Bronze Nutralite MUNCHIFICATION - 'MUNCH KHAO - APNE 6 JWT NESTLÉ MUNCH Nestle India Ltd. Finalist MANCH PE AAO' 7 JWT Kellogg's Chocos "Khuljaye Bachpan" Kellogg India Limited Finalist MullenLowe Lintas Group, 8 Kissan Changing Kissan's Roll Hindustan Unilever Limited Finalist India MullenLowe Lintas Group, 9 Knorr Small Pangs of Hunger Hindustan Unilever Limited Finalist India MullenLowe Lintas Group, 10 Dabur Honey Jealous Husbands Dabur India Ltd. Finalist India PLAY AND LEARN WITH A TREAT YOU CAN 11 JWT NESTLÉ MILKYBAR Nestle India Ltd. Finalist EAT Publicis Communications Pvt. 12 Maggi Noodles Khushiyon ki recipe Nestle India Ltd. Finalist Ltd 13 JWT Kellogg's CornFlakes Customization Kellogg India Limited Finalist 14 JWT Kellogg's CornFlakes Solid versus Liquid Kellogg India Limited Finalist 15 McCann Worldgroup India Aashirvaad Living up to a mother's promise ITC Foods Ltd. Finalist 16 McCann Worldgroup India MAGGI MAGGI #WeMissYouToo Nestle India Ltd. Finalist 04. Consumer Products : - Others 1 BBDO India Pvt. Ltd. Ariel Matic Ariel- Share The Load Procter & Gamble India Gold MullenLowe Lintas Group, 2 Surf Excel Bar Stain Eraser Hindustan Unilever Limited Silver India 3 Ogilvy & Mather India Titan Raga Titan Raga - Winning back love lost Titan Company Limited Bronze Grey Worldwide India Pvt. 4 Scotch Brite Scrub Pad The Legend of Scotch Brite 3M India Ltd. Finalist Ltd. 05. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related. Taproot India Communication 1 Mahindra Two Wheelers Kisi Se Kam Nahi Mahindra Two Wheelers Ltd. Silver Pvt. Ltd. 2 Interface Communications Mahindra XUV 500 Reclaim the pole position Mahindra & Mahindra Ltd. (Auto) Bronze 3 Ogilvy & Mather India BMW Don't Postpone Joy BMW India Pvt. Ltd. Bronze 4 Creativeland Asia Pvt. Ltd. Godrej aer #changetheaer Godrej Consumer Products Ltd. Bronze Rediffusion Dentsu Young & T-1 Season 2 The Sequel that beat the 5 Tata Prima Tata Motors Limited Finalist Rubicam Pvt. Ltd. Blockbuster 6 Ogilvy & Mather India Castrol CRB Minitruck Castrol CRB Minitruck - Launch Castrol India Ltd. Finalist 7 Blue Hive India Ford Figo Aspire Ford Figo Aspire - What Drives You? FORD INDIA PRIVATE LIMITED Finalist 06. Consumer Durables : - Electronic goods. 1 Ogilvy & Mather India Tata Sky Ltd. Daily Dillagi Tata Sky Limited Bronze 2 The Leo Group India Kindle Paperwhite Kindle - the joy of reading Amazon Seller Services Bronze Grey Worldwide India Pvt. 3 Dell Ratta Raaga Dell India Pvt. Ltd. Finalist Ltd. "Upar wala sab dekh raha hai"• (The one above 4 Dentsu Marcom Pvt. Ltd. CP Plus CP Plus India Finalist sees all.) 5 Ogilvy & Mather India LENOVO INDIA LENOVO POWERS THE GAMER IN YOU Lenovo India Pvt. Limited Finalist 07. Consumer Durables : - Others 1 Ogilvy & Mather India JSW Cement JSW Cement: from slow - setting to fast moving JSW Cement Bronze MullenLowe Lintas Group, 2 Tanishq Timeless Relationship Tanishq Bronze India 3 Ogilvy & Mather India JSW Neosteel Creating new category codes in steel retailing JSW Group Finalist MullenLowe Lintas Group, 4 Tanishq Promises Tanishq Finalist India Law & Kenneth Saatchi & Pepperfry.Com TrendSutra Platform Pvt. 5 pepperfry.com Beating the blues Finalist Saatchi Private Limited Ltd. MullenLowe Lintas Group, 6 Havells LED Bill Chota Dil Bada Havells India Limited Finalist India 08. Services : - Telecom and related products. Contract Advertising (India) 1 Truecaller Truecaller - Take the Right Call True Software Scandinavia AB Gold Pvt. Ltd. Taproot India Communication 2 Airtel Launching Airtel 4G - Challenging skepticism Bharti Airtel Ltd. Silver Pvt. Ltd. 3 Ogilvy & Mather India Vodafone Fast internet is a force for good Vodafone India Limited Bronze 09. Services : - Financial Services. 1 Ogilvy & Mather India ICICI Bank 'Expression Debit Card' ICICI Bank Limited Bronze 2 Ogilvy & Mather India Vodafone M-Pesa Power to migrants Vodafone M-Pesa Limited Finalist 3 JWT Tata AIA Life Insurance Daddy aur Zooey (making Good happen) Tata AIA Life Insurance Company Ltd. Finalist MullenLowe Lintas Group, 4 Policy Bazaar Ullu Thullu PolicyBazaar Finalist India 5 The Leo Group India HDFC Life Apno ko apne dum pe jeena sikhao HDFC Standard Life Insurance Co. Ltd. Finalist Taproot India Communication 6 Birla Sun Life Insurance BSLI Khud Ko Kar Buland Birla Sun Life Insurance Co. Ltd. Finalist Pvt. Ltd. 10. Services : - Media & Entertainment. MullenLowe Lintas Group, 1 Hotstar Go Solo Star India Pvt. Ltd. Gold India MullenLowe Lintas Group, 2 Youtube The Suffering of Buffering Google India Pvt. Ltd. Silver India 3 Ogilvy & Mather India Indian Super League Let's Football Football Sports Development Limited Bronze 4 Ogilvy & Mather India Satyamev Jayate Season 3 Mission Impossible to Possible Star India Pvt. Ltd. Bronze MullenLowe Lintas Group, 5 hotstar Bahut Far Star India Group (Novi Digital) Bronze India 6 Ogilvy & Mather India Postpickle For a sister Postpickle Finalist 7 Ogilvy & Mather India Mumbai Indians Connecting millions of fans to a cause Reliance Industries Ltd. Finalist MullenLowe Lintas Group, 8 Star Sports Nanhi Kali Star India Pvt. Ltd. Finalist India Sony Max (Max) - Indian Multi Screen Media Pvt Ltd (Formerly SET 9 DDB Mudra Group Diwali, Christmas, Eid and now, IPL Finalist Premiere League (IPL) India Pvt. Ltd.) 11. Services : - Others 1 McCann Worldgroup India PayTM PayTM Karo - Giving India a New Currency One97 Communication Private Ltd. Silver 2 Ogilvy & Mather India Diu Tourism Keep Calm and Visit Diu U. T. Daman & Diu Tourism Bronze MullenLowe Lintas Group, 3 OLX.in Don't Be Chipku OLX India Pvt. Ltd. Bronze India 4 McCann Worldgroup India Zing Digital Divide and Rule DishTV India Limited Bronze Happy Creative Services 5 Ola Chalo Niklo ANI Technologies Pvt. Ltd. Finalist (India) Pvt. Ltd. MullenLowe Lintas Group, 6 Flipkart #GrowWithFlipkart Flipkart India Pvt. Ltd. Finalist India MullenLowe Lintas Group, 7 Faasos We Got Your Food Faasos Food Services Pvt. Ltd. Finalist India 8 McCann Worldgroup India YATRA.COM EHSAAN MAT LO Yatra Online Pvt. Ltd. Finalist 12. Corporate Advertising / Reputation BRINGING THE BACKYARD TO THE 1 DDB Mudra Group Inorbit Malls Inorbit Malls India Pvt. Ltd. Bronze SHOPFRONT 2 Ogilvy & Mather India JSW Steel Will of Steel JSW Group Finalist 3 JWT Kellogg's India #Feeding Dreams Kellogg India Limited Finalist Jagran Sanskarshala - When a newspaper 4 McCann Worldgroup India Dainik Jagran Jagran Prakashan Ltd. Finalist decided to become the nation's teacher OMRON: DONATE YOUR VOICE TO HELP 5 McCann Worldgroup India OMRON Omron Automation India Pvt. Ltd. Finalist SOMEONE SEE MullenLowe Lintas Group, 6 OLX.in Keemat Bhi Kuch Keemti Bhi OLX India Pvt. Ltd. Finalist India 13. Retail INTRODUCING INDIA TO COMMUTE
Load more

Recommended publications
  • Nestlé UK Ltd Allergy/Intolerance Information
    Egg Avoidance List Updated November 2020 Nestlé UK Ltd Allergy/Intolerance Information Eggs and Traces of Egg Nestlé Goods brought into the UK direct by retailers Nestlé UK Ltd is part of a large international company, which produces many different products world-wide. As a recipient of the enclosed allergy and intolerance information list you will be aware of our commitment to provide up to date and correct information about our products. Recently some UK retailers have been importing Nestlé products from both Europe and other countries without our knowledge and as a result we are unable to guarantee that these imported Nestlé products are suitable for your allergy/intolerance. While appearing to be superficially similar to their UK counterparts, there are often recipe and production differences according to the country of origin. We can, however, guarantee that Nestlé products produced in the UK and shown on this list are suitable for your allergy/ intolerance as outlined in the next few pages. For your own safety, please check the label of the product that you have purchased – even if you have eaten the product before If you are unsure please contact us and we will do our best to help you. You can contact us free on 00800 637 85385. Our website address is www.nestle.co.uk – you can email us from the ‘contact us’ screen. Useful addresses for further information The Anaphylaxis Campaign PO Box 275 Farnborough GU14 6SX Tel: 01252 546 100 Helpline: 01252 542 029 Fax: 01252 377 140 1 Egg Avoidance List Updated November 2020 Foods Suitable for an Egg Avoidance Diet The ingredients used in the manufacture of the products listed below do not contain egg in any form.
    [Show full text]
  • C O N T E N T S
    C O N T E N T S Chapter Page 1. Introduction 1 Site History 1 Why a Development Brief now? 1 Purpose of Brief 2 Vision 3 Key Objectives 3 2. Site and Surroundings 5 3. Policy Context 9 National Planning Policy 9 Regional Planning Policy 9 Local Planning Policy 11 4. Sustainable Development 14 5. Development Opportunities 17 6. Design and Landscape Principles 21 Understanding the Site 21 Heritage 21 Links and Spaces 23 Scale, Height, Massing and Character 25 Landscape Treatment 26 Trees 27 7. Open Space, Recreation and Public Art 28 8. Safety and Security 31 9. Archaeology 32 10. Sustainable Transport 34 11. Highways and Parking 38 Nestlé South Draft Development Brief Chapter Page 12. Accessibility 41 13. Environmental Issues 42 Air Quality 42 Contaminated Land 44 Noise and Other Amenity Issues 45 Ecology 46 Flood Risk 47 14. Services / Public Utilities 48 15. Developing Proposals 49 Public Consultation on this Draft Development Brief 49 Public Consultation on Development Proposals 49 Masterplanning 50 Planning Applications and Conditions 50 Planning Obligations 51 Environmental Impact Assessment 53 Appendices 1. Summary of the History of Nestlé Rowntree 54 2. List of Documents 56 3. City of York Council Contacts 57 Plans Plan 1 – Site Location Plan 2 – The Site Plan 3 – Development Control Local Plan Proposals Plan Extract Plan 4 – Existing Buildings Plan 5a – Existing Cycle Paths and Footpaths Plan 5b – Existing Bus Routes and Stops Plan 5c – Potential Areas of Traffic Improvement Plan 6 – Buildings of Special Character Plan 7 – Local Service Provision Nestlé South Draft Development Brief Chapter 1: Introduction 1.
    [Show full text]
  • Kosher Nosh Guide Summer 2020
    k Kosher Nosh Guide Summer 2020 For the latest information check www.isitkosher.uk CONTENTS 5 USING THE PRODUCT LISTINGS 5 EXPLANATION OF KASHRUT SYMBOLS 5 PROBLEMATIC E NUMBERS 6 BISCUITS 6 BREAD 7 CHOCOLATE & SWEET SPREADS 7 CONFECTIONERY 18 CRACKERS, RICE & CORN CAKES 18 CRISPS & SNACKS 20 DESSERTS 21 ENERGY & PROTEIN SNACKS 22 ENERGY DRINKS 23 FRUIT SNACKS 24 HOT CHOCOLATE & MALTED DRINKS 24 ICE CREAM CONES & WAFERS 25 ICE CREAMS, LOLLIES & SORBET 29 MILK SHAKES & MIXES 30 NUTS & SEEDS 31 PEANUT BUTTER & MARMITE 31 POPCORN 31 SNACK BARS 34 SOFT DRINKS 42 SUGAR FREE CONFECTIONERY 43 SYRUPS & TOPPINGS 43 YOGHURT DRINKS 44 YOGHURTS & DAIRY DESSERTS The information in this guide is only applicable to products made for the UK market. All details are correct at the time of going to press but are subject to change. For the latest information check www.isitkosher.uk. Sign up for email alerts and updates on www.kosher.org.uk or join Facebook KLBD Kosher Direct. No assumptions should be made about the kosher status of products not listed, even if others in the range are approved or certified. It is preferable, whenever possible, to buy products made under Rabbinical supervision. WARNING: The designation ‘Parev’ does not guarantee that a product is suitable for those with dairy or lactose intolerance. WARNING: The ‘Nut Free’ symbol is displayed next to a product based on information from manufacturers. The KLBD takes no responsibility for this designation. You are advised to check the allergen information on each product. k GUESS WHAT'S IN YOUR FOOD k USING THE PRODUCT LISTINGS Hi Noshers! PRODUCTS WHICH ARE KLBD CERTIFIED Even in these difficult times, and perhaps now more than ever, Like many kashrut authorities around the world, the KLBD uses the American we need our Nosh! kosher logo system.
    [Show full text]
  • Gluten-Avoidance-List.Pdf
    Gluten Avoidance Updated May 2019 Nestlé UK Ltd Allergy/Intolerance Information Gluten and Traces of Gluten Nestlé Goods brought into the UK direct by retailers Nestlé UK Ltd is part of a large international company, which produces many different products world-wide. As a recipient of the enclosed allergy and intolerance information list you will be aware of our commitment to provide up to date and correct information about our products. Recently some UK retailers have been importing Nestlé products from both Europe and other countries without our knowledge and as a result we are unable to guarantee that these imported Nestlé products are suitable for your allergy/intolerance. While appearing to be superficially similar to their UK counterparts, there are often recipe and production differences according to the country of origin. We can, however, guarantee that Nestlé products produced in the UK and shown on this list are suitable for your allergy/ intolerance as outlined in the next few pages. For your own safety, please check the label of the product that you have purchased – even if you have eaten the product before If you are unsure please contact us and we will do our best to help you. You can contact us free on 00800 637 85385. Our website address is www.nestle.co.uk – you can email us from the ‘contact us’ screen. Useful addresses for further information Coeliac UK The Anaphylaxis Campaign 3rd Floor PO Box 275 Apollo Centre Farnborough Desborough Road GU14 6SX High Wycombe Tel: 01252 546 100 Bucks Helpline: 01252 542 029 HP11 2QW Fax: 01252 377 140 Tel: 01494 437 278 Fax: 01494 474 349 www.coeliac.org.uk Email: [email protected] 1 Gluten Avoidance Updated May 2019 Gluten Avoidance List The products listed below do not contain wheat, barley, oats, rye or any added gluten.
    [Show full text]
  • INFORMATION to USERS the Most Advanced Technology Has Been
    INFORMATION TO USERS The most advanced technology has been used to photo­ graph and reproduce this manuscript from the microfilm master. UMI films the text directly from the original or copy submitted. Thus, some thesis and dissertation copies are in typewriter face, while others may be from any type of computer printer. The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. Oversize materials (e.g., maps, drawings, charts) are re­ produced by sectioning the original, beginning at the upper left-hand corner and continuing from left to right in equal sections with small overlaps. Each original is also photographed in one exposure and is included in reduced form at the back of the book. These are also available as one exposure on a standard 35mm slide or as a 17" x 23" black and white photographic print for an additional charge. Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6" x 9" black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. UMI University Microfilms International A Bell & Howell Information Company 300 North Zeeb Road.
    [Show full text]
  • Nestlé UK Ltd Allergy/Intolerance Information
    Gluten Avoidance Updated February 2017 Nestlé UK Ltd Allergy/Intolerance Information Gluten and Traces of Gluten Nestlé Goods brought into the UK direct by retailers Nestlé UK Ltd is part of a large international company, which produces many different products world-wide. As a recipient of the enclosed allergy and intolerance information list you will be aware of our commitment to provide up to date and correct information about our products. Recently some UK retailers have been importing Nestlé products from both Europe and other countries without our knowledge and as a result we are unable to guarantee that these imported Nestlé products are suitable for your allergy/intolerance. While appearing to be superficially similar to their UK counterparts, there are often recipe and production differences according to the country of origin. We can, however, guarantee that Nestlé products produced in the UK and shown on this list are suitable for your allergy/ intolerance as outlined in the next few pages. For your own safety, please check the label of the product that you have purchased – even if you have eaten the product before If you are unsure please contact us and we will do our best to help you. You can contact us free on 00800 637 85385. Our website address is www.nestle.co.uk – you can email us from the ‘contact us’ screen or use our callback service – ‘click to call’. Useful addresses for further information Coeliac UK The Anaphylaxis Campaign 3rd Floor PO Box 275 Apollo Centre Farnborough Desborough Road GU14 6SX High Wycombe Tel: 01252 546 100 Bucks Helpline: 01252 542 029 HP11 2QW Fax: 01252 377 140 Tel: 01494 437 278 Fax: 01494 474 349 www.coeliac.org.uk Email: [email protected] 1 Gluten Avoidance Updated February 2017 Gluten Avoidance List The products listed below do not contain wheat, barley, oats, rye or any added gluten.
    [Show full text]
  • Foods Suitable for a Nut Avoidance Diet
    Nut Avoidance List Updated October 2019 Nestlé UK Ltd Allergy/Intolerance Information Nuts, Peanuts and Traces of Nuts Nestlé Goods brought into the UK direct by retailers Nestlé UK Ltd is part of a large international company, which produces many different products world-wide. As a recipient of the enclosed allergy and intolerance information list you will be aware of our commitment to provide up to date and correct information about our products. Recently some UK retailers have been importing Nestlé products from both Europe and other countries without our knowledge and as a result we are unable to guarantee that these imported Nestlé products are suitable for your allergy/intolerance. While appearing to be superficially similar to their UK counterparts, there are often recipe and production differences according to the country of origin. We can, however, guarantee that Nestlé products produced in the UK and shown on this list are suitable for your allergy/ intolerance as outlined in the next few pages. For your own safety, please check the label of the product that you have purchased – even if you have eaten the product before If you are unsure please contact us and we will do our best to help you. You can contact us free on 00800 637 85385. Our website address is www.nestle.co.uk – you can email us from the ‘contact us’ screen. Useful addresses for further information The Anaphylaxis Campaign PO Box 275 Farnborough GU14 6SX Tel: 01252 546 100 Helpline: 01252 542 029 Fax: 01252 377 140 1 Nut Avoidance List Updated October 2019 FOODS SUITABLE FOR A NUT AVOIDANCE DIET The ingredients used in the manufacture of the products listed below do not contain any nuts or their derivatives.
    [Show full text]
  • IMC) by Advertising Agencies
    The Role of Brand Identity in the Implementation of Integrated Marketing Communications (IMC) by Advertising Agencies David N. Bibby A Thesis Submitted to Auckland University of Technology in Fulfilment of the Requirements for the Degree of Doctor of Philosophy (PhD) 2015 Faculty of Business and Law Abstract This thesis seeks answers to a fundamental question relating to the field of marketing communications: How does one implement Integrated Marketing Communications (IMC)? It is almost 30 years since Integrated Marketing Communications (IMC) first aroused the interest of researchers. In that time a significant body of research has emerged seeking to define what the concept means (Kliatchko, 2009; Moriarty & Schultz, 2012) and to understand what factors are involved in managing the implementation of IMC (Kerr & Patti, 2013; Porcu, del Barrio-Garcia, & Kitchen, 2012). The perceived benefits of IMC provide a compelling explanation as to why the practice is widespread today (Eagle et al. 2007; Kitchen & Schultz, 1999; Schultz & Schultz, 2004). The basic concept and principal benefit of IMC is synergy (Duncan & Everett, 1993). IMC is perceived as improving media and message delivery and thereby reducing media costs (Nowak, Cameron & Delorme, 1996). IMC is therefore considered an efficient and effective strategy for building brand equity (Madhavaram, Badrinarayana & McDonald, 2005). Since the inception of IMC a number of scholars have emphasised the strategic role of the brand in the implementation of IMC (Duncan & Moriarty, 1998; Duncan & Mulhern, 2004; Schultz, 1998; Schultz & Kitchen, 2000a). Building brand equity is considered to be a key strategic objective of IMC (Aaker, 2014; Fill, 2009; Kapferer, 2008) and the brand identity construct has been proposed as a key element in that process (Aaker, 1996; Kapferer, 2008).
    [Show full text]
  • Sweets and Chocolates for School
    Sweets and Chocolates for school Thank you for taking time to read or reference this list. Allergies can be fatal, but they can be managed and risks reduced with help and consideration. Please always read the label. Red Light These sweets Cadbury's: Brunch Bar Peanut Protein; Chocolate coated – Do not CONTAIN peanuts; Little Robins Daim variety; Lion Peanut bar; Picnic; take to peanuts and/or Star Bar; Dairy Milk Bags/Bars: Big Taste Toffee / Classic school nuts and are Collection / Cookie Nut Crunch / Daim / Fruit & Nut, Big Taste DANGEROUS / Nutty Caramel / Toffee / Triple Chocolate Sensation / Peanut to pupils who Caramel Crisp / Whole Nut. are allergic to Others: All chewing/snacking nuts; Aero Bliss Mix; peanuts and Celebrations; Galaxy Darker with Hazelnut; Green & Blacks nuts. Almond & Hazelnut varieties; Jordan’s cereal bars – all kinds; Kinder – Happy hippo / Bueno (all, inc Bon bons); KitKat – chunky & bites Peanut Butter / Senses variety box / collection box; Lindt chocolate & hazelnut bar, M&M's – peanut, hazelnut and caramel varieties; Marzipan; Milka (all); Milk Tray; Nougat; Nutella; Nut flavoured treats; Quality Street; Ritter Sport; Reese’s (all); Roses; Snickers; Sugared Almonds; Toblerone (all); Thornton’s; Topic. Amber Light These sweets Bassett's: Cherry Drops; Everton Mints; Fruit Bon Bons; Mint – Okay to MAY CONTAIN Favourites; Murray Mints; Sherbet Lemons. take to traces of Cadbury's: Boost; Bourneville / Bourneville orange; Brunch school peanuts and/or Bars Raisin and Choc Chip; Double Decker; Little Robins; Lion nuts or be Heads Bag; Dairy Milk bags/bars: Caramel Nibbles / Choca- labelled they latte / Crunchie bits / Dairy Milk / Little bars / Marvellous are made in a creations Jelly Popping / Medley Biscuit and Fudge / Merry factory that Christmas / Oreo / Oreo Mint / Premier League / Premier Pitch uses peanuts / Raspberry Shortcake / Simply the Zest / Tiffin / Winter and/or nuts.
    [Show full text]
  • Vegetarian List
    Vegetarian Updated July 2018 Nestlé UK Ltd Nutritional Information Nestlé Goods brought into the UK direct by retailers Nestlé UK Ltd is part of a large international company, which produces many different products world-wide. As a recipient of the enclosed nutritional information list you will be aware of our commitment to provide up to date and correct information about our products. Recently some UK retailers have been importing Nestlé products from both Europe and other countries without our knowledge and as a result we are unable to guarantee that these imported Nestlé products are suitable for your allergy/intolerance. While appearing to be superficially similar to their UK counterparts, there are often recipe and production differences according to the country of origin. For your own safety, please check the label of the product that you have purchased – even if you have eaten the product before If you are unsure please contact us and we will do our best to help you. You can contact us free on 00800 637 85385. Our website address is www.nestle.co.uk – you can email us from the ‘contact us’ screen. 1 Vegetarian Updated July 2018 Foods Suitable for a Vegetarian Diet Products listed in bold are recent additions/alterations. All products on this list are free from meat, fish and their derivatives. Please note: Some products on this list have been fortified with Vitamin D3 sourced from lanolin (sheep's wool). Recourse to that information should enable you to decide whether you wish to avoid any particular Nestle product. If you require any further information regarding any of our products, please contact: Consumer Services, Nestle UK Ltd, Freepost, York, YO91 1XY Tel: 00800 637 85385 Email: [email protected] Please check our website www.nestle.co.uk for regular updates.
    [Show full text]
  • Matchmaking As Authorship in the Nineteenth-Century Marriage Plot
    City University of New York (CUNY) CUNY Academic Works All Dissertations, Theses, and Capstone Projects Dissertations, Theses, and Capstone Projects 6-2016 Playing with Matches: Matchmaking as Authorship in the Nineteenth-Century Marriage Plot Colleen Cusick The Graduate Center, City University of New York How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/gc_etds/1263 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] PLAYING WITH MATCHES: MATCHMAKING AS AUTHORSHIP IN THE NINETEENTH-CENTURY MARRIAGE PLOT by COLLEEN CUSICK A dissertation submitted to the Faculty in English in partial fulfillment of the requirements for the degree of Doctor of Philosophy, The City University of New York 2016 ii © 2016 Colleen Cusick All Rights Reserved iii Playing with Matches: Matchmaking as Authorship in the Nineteenth-Century Marriage Plot by Colleen Cusick This manuscript has been read and accepted for the Graduate Faculty in English in satisfaction of the dissertation requirement for the degree of Doctor of Philosophy. _________________ ____________________________ Date Talia Schaffer Chair of Examining Committee _________________ ____________________________ Date Mario DiGangi Executive Officer Supervisory Committee: Rachel Brownstein Richard Kaye Caroline Reitz THE CITY UNIVERSITY OF NEW YORK iv ABSTRACT Playing with Matches: Matchmaking as Authorship in the Nineteenth-Century Marriage Plot by Colleen Cusick Advisor: Talia Schaffer This dissertation examines the narrative treatment of matchmakers in British marriage plots across the nineteenth century. The matchmaker stands at the nexus of several simultaneous cultural negotiations underway in the period.
    [Show full text]
  • Captain's List
    CAPTAIN’S LIST absinthe ............................................................................................................. 2 agave .................................................................................................................... 4 fruit .................................................................................................................... 9 juniper ................................................................................................................ 14 sugar cane .......................................................................................................... 19 vodka ................................................................................................................... 25 liqueur................................................................................................................ 26 whiskey: american ............................................................................................ 32 whiskey: canadian ........................................................................................... 85 whiskey: irish .................................................................................................. 86 whiskey: scottish ............................................................................................ 89 whiskey: reference series ............................................................................. 124 whiskey: scotch malt whiskey society collection ................................ 125 whiskey: japanese............................................................................................
    [Show full text]