Urban Studies-Company Profile (Without Bleed)
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COMPANY PROFILE 2021 www.urbanstudies.co.za [email protected] 082 857 9074 103 5th Street, Linden, Johannesburg, 2195 ABOUT US APPROACH & COMMITMENT Urban Studies specialises in property and urban The mission of the company is to conduct objective, market research. reliable, and innovative urban and rural market research Since the inception of the company in 1990, more than and to offer outstanding service to our clients. 4 000 research projects have been completed. This also includes primary research in more than 330 shopping centres. Research has been conducted throughout South Africa, rest of Africa and the Middle INTEGRITY AND PASSIONATE TRUST TEAMWORK East. Reg no: CK 2017/077434/07 VAT no: 4160107555 UNDERSTAND HOLISTIC THE RESEARCH APPROACH RESEARCH STANDARDS PROCESS Urban Studies comply with POPIA regulations and also adhere to all data protection and security protocols. DATA RELIABLE Urban Studies is also a member of SAMRA (South African ANALYTICS FIELDWORK Marketing Research Association) whose main objective is to promote high research standards, both technical and ethical through a professional approach to market research. Urban Studies is a member of the following: COMMITMENT STRATEGIC TO EXCELLENT INSIGHTS CLIENT SERVICE More than Shopper interviews at More than More than 4 000 330 100 450 research studies shopping centres studies in the rest of clients Africa & Middle East THE TEAM Professional Associations/Councils Senior lecturer UNISA Geography Department focusing on urban research Assistant General Manager United Bank focusing on market research, site selection, regional and urban surveys and maintenance of databank Executive director of Urban Studies EXCO Director of the South African Council of Shopping Centres, 2009-2012 Vice President of South African Council of Shopping Centres, 2004-2006 Chairman, Organisation Committee of the 9th, 10th and 11th African Congress DR DIRK A PRINSLOO of Shopping Centres, 2004-2006 Chairman of SACSC Research Conference, 2011-2014 Academic qualifications Guest speaker at Universities, conferences, newspapers editorials, television BA (UF) 1974 and radio talks BA Hon with distinction (UF) 1975 MA with distinction (UF) 1976 Lecturer for 5 different courses annually at universities, technikons, D Litt et Phil (UNISA) 1983 professional associations and councils Advanced Executive Programme More than 30 overseas study tours (UNISA Business School) 1988 Various articles published and writing of textbooks SACSC Lifetime Achievement Award, 2016 Urban Studies Urban Studies, 1990-2000 Director of Urban Studies, 2017 - present Member of SACSC Gauteng Chapter 2019 Responsible for: - Primary research including all face to face and telephonic interviews - All new development information regarding growth in all areas - Editorial responsibilities of all Urban Studies’ reports IRMA PRINSLOO - Conducted primary research in almost 330 shopping centres Academic qualifications Managing member of Pulane BA (UF) 1973 Also conduct primary research for independent clients: BA Hon (UF) 1974 - Bureau of Market Research, Unisa and; Lecturer (Department of Geography) - Several provincial and local governments UNISA 1977-1985 Urban Studies Joined Urban Studies in 2009 Director of Urban Studies since 2017 Risk Analysis Economic Impact Lecturer: property market research courses Guest speaker at property events Drive all new technological and research initiatives DIRK NICO PRINSLOO Academic qualifications International Business (University of Tennessee) 2004/5 BCOM Risk Management (NWU) 2007 BCOM Hon Risk Management (NWU) 2008 SHOPPING CENTRE & RETAIL RESEARCH The following types of surveys are undertaken for shopping centres and retailers to offer expert input for in shopping centre development, management, marketing, positioning and tenanting: SHOPPER MYSTERY SHOPPER FOCUS GROUP - Profile count - Shopping Centres - Segments - Detailed shopper - Retailers - Honest opinion - Origin - National benchmarks - Obtain new ideas - In store/customer experience survey - Training of shop assistants - Test new ideas - Competitor analysis ONLINE HOUSEHOLD TENANT SURVEY - Snapshot survey - Non-user vs. user - Satisfaction ratings - Social media - Market share - Real issues - Online panels/focus groups - Competitor analysis FIELDWORK The key to any research project is the quality of the data from the market place. Fieldwork is conducted according to strict requirements as endorsed by SAMRA. Training is conducted personally with direct supervision, back-checks and feedback reporting. Urban Studies pride themselves to take exceptional care in the quality of the fieldwork. This is one of the most important components of research. The fieldworkers consist of teams in Johannesburg and Soweto, Pretoria, Cape Town and Durban. Apart from using fieldworkers from previously disadvantaged areas, training and skills transfer is a priority. Urban Studies comply with POPIA regulations and also adhere to all data protection and security protocols. PROPERTY SOLUTIONS Retail Assist with site selection, retail store network optimisation and GAP analysis Market feasibility studies Gap analysis for retailers Site selections Shopping Centre Add strategic value in the positioning of your shopping centre. At Urban Studies we pride ourselves on quality fieldwork, national benchmarking, tracking and an innovative approach. Residential Based on supply and demand analysis to identify the correct target market and ideal product/typology. Residential development potential Affordable housing Social housing Security estates Retirement villages Conversion to residential Student housing Mixed Use Identify the best use for the property based on market dynamics: Demand modelling Ideal mix Recommended phasing Urban Studies is one of the best known Strategic input shopping centre and property research companies in South Africa. Education - Raymond Ackerman (former chairman of PnP) To analyse existing education market, identify possible gaps and quantify market potential: Private schools Private universities PROPERTY SOLUTIONS (continues) Medical Offices To recommend the best product/option Analyse historical trends and performance of office Private hospitals supply, as well as the outlook and perception for future use. Day clinics/hospitals Market Attractiveness Score Sub-acute/step down Head office location Specialised medical facilities Head office perception survey Relocation of head office Filling Station Journey to work survey Office conversions Understand the dynamic nature of the market and quantify the filling station and related retail potential. Site selection Property Economics Traffic counts Provide an understanding of the status quo, growth Demand analysis prospects, job creation and economic impact. Economic impact studies Transport Economic cluster analysis Nodal studies To get a good understanding of the transport in an area, current users, operators and businesses, in order Corridor development to guide the planning of Transport Orientated Development (TOD). Government Gautrain commuter survey Taxi rank development Inputs for Spatial Development Framework (SDF), Precinct Planning and Local Economic Development Transport node development (LED). Local municipal Entertainment Provincial Market feasibility studies and development potential modelling. Hotels Casinos Conference facilities Casino visitor surveys Bingo facilities Festival Mall PRIMARY RESEARCH Fountains Mall Jeffreys Bay Fourways Crossing Here is a list of the centres where primary research has Fourways Mall been conducted. Ga-Rankuwa Shopping Centre Alberton City Garden Route Mall Arcadia Shopping Centre Gardens Shopping Centre Oranjezicht Atlantis City Mall Gateway Theatre of Shopping Atterbury Value Mart Gezina City Centre Attlyn Shopping Centre Glenfair Shopping Centre Balfour Park Golden Acre Ballito Lifestyle Centre Golden Walk Bay West Goldfields Plaza Welkom Bayside Mall Goodwood Mall Bedford Centre Greenacres Shopping Centre Benmore Gardens Gunobie King’s Mall Berea Centre Hatfield Plaza Besterbrown Shopping Centre Heathway Square Bloem Plaza Heidelberg Mall Boardwalk Inkwazi Helderberg Centre Botshabelo Centre Highveld Mall Witbank Bougainville Shopping Centre Hillfox Power Centre Brightwater Commons Howard Centre Broadacres Shopping Centre Hyde Park Brooklyn Mall Ipic Shopping Centre Soneike Brooklyn Square Irene Village Mall Bryanpark Shopping Centre Jakaranda Shopping Centre Bryanston Shopping Centre Kara Glen Centre Canal Walk Kathu Heritage Square CapeGate Key West Krugersdorp Carlton Centre Killarney Mall Cavendish Square Kolonnade Shopping Centre Central City Shopping Centre Kopanong Shopping Centre Centurion Mall & Centurion Boulevard Kyalami Corner Chatsworth Centre La Lucia Mall Checkers Hyper Constantia Kloof Lakeside Mall Checkers Hyper Benoni Langeberg Mall Mosselbay City View Liberty Midlands Mall Clearwater Mall Liberty Promenade Mitchells Plain Cleary Park Shopping Centre Loch Logan Waterfront Comaro Crossing Lonehill Centre Cradlestone Mall Longbeach Mall Cresta Shopping Centre Lynnridge Mall De Ville Centre Maerua Mall Namibia Diamond Pavilion Mall @ Carnival Dobsonville Centre Mall @ Reds East Rand Galleria Mall @ Scottsville East Rand Mall Mall of Rosebank East Rand Retail Park Mamelodi Crossing East Rand Value Mall Maponya Mall Eastgate Shopping Centre Maseru Mall Eikestad Mall Matlosana Mall Elardus Park Shopping Centre Maynard Mall Savannah Mall (continues) PRIMARY RESEARCH Saveways Crescent Shelly Centre Mdantsane Mall Shoprite Park Parow Meadowdale