General Mills' 2005 Annual Report
General Mills 2005 Annual Report General Mills at a Glance Selected Brands Cheerios, Betty Crocker, Wheaties, Pillsbury, Gold Medal, Hamburger Helper, Old El Paso, Totino’s, Yoplait, Green Giant, Progresso, Bisquick, Nature Valley, Cascadian Farm, Grands!, Chex Mix, Lucky Charms, Pop.Secret, Bugles, Total, Häagen-Dazs, Chex, Muir Glen, Fruit Roll-Ups, Gardetto’s, Kix, Colombo, Wanchai Ferry, Latina, La Salteña, Forno de Minas, Frescarini, Nouriche, Cinnamon Toast Crunch U.S. Retail Bakeries and International Joint Ventures Foodservice Our U.S. Retail business This segment of our We market our products in We are partners in several segment includes the business generates over $1.7 more than 100 countries out- joint ventures around the six major marketing divisions billion in sales. We customize side the United States.Our world. Cereal Partners listed below. We market our packaging of our retail prod- largest international brands Worldwide is our joint venture products in a variety of ucts and market them to are Häagen-Dazs ice cream, with Nestlé. We participate domestic retail outlets includ- convenience stores and food- Old El Paso Mexican foods, in four Häagen-Dazs joint ing traditional grocery stores, service outlets such as Green Giant vegetables and ventures, the largest of which natural food chains, mass schools, restaurants and hotels. Pillsbury dough products. is in Japan. And we are merchandisers and member- We sell baking mixes and This business segment partners with DuPont in ship stores. This segment frozen dough-based products accounts for 15 percent of 8th Continent, which produces accounts for 69 percent of to supermarket, retail and total company sales.
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