Infinitum Annual Report 2016

Annual Report 2016 Infinitum Address: Karenslyst allé 9 c 0213 Oslo Postbox: P.O. Box 447 Skøyen 0213 Oslo Phone: (+47) 22121520 Email: [email protected] www.infinitum.no www.infinitumovement.no Concept and design: Geelmuyden Kiese Printing: Trykksakdesign, Fagerstrand 2 Annual Report 2016 Part1 Since 1999, Infinitum has owned and operated the deposit scheme in Norway. Infinitum's goal is 100 % collection and recycling of non-refillable plastic bottles and beverage cans. The goal is not a financial profit, but to ensure an efficient, future-oriented and environmentally friendly operation of the deposit scheme. In 2014, we changed our name from Norsk Resirk to Infinitum. The name was inspired by the endless number of times one can recycle bottles and cans that are in the deposit scheme. This means a lot to us and to the environment Infinitum 3 Contact 1 Main office Skøyen, Oslo Kjell Olav A. Maldum Svein Rune Haugsmoen Iselin Ness Managing Director Controller Accounting consultent Phone: +47 90963999 Phone: +47 91776517 Phone: +47 95125707 Email: [email protected] Email: [email protected] Email: [email protected] Tor Guttulsrud Roger Hushovd Vibeke Kjøle Scansani Director of economics and finance Controller Accounting consultent Phone: +47 93096486 Phone: +47 41406029 Phone: +47 91746734 Email: [email protected] Email: [email protected] Email: [email protected] Sten Nerland Marlene Bergh Plamena Nikolaeva Director of Logistics and Operations Accounting consultent Accounting consultent Phone: +47 97598558 Phone: +47 91645176 Phone: +47 94886985 Email: [email protected] Email: [email protected] Email: [email protected] Randi Haavik Varberg Karin Lundaas Gina Rojahn Director of Information and Market Accounting consultent Accounting consultent Phone: +47 91354773 Phone: +47 91680547 Phone: +47 91680547 Email: [email protected] Email: [email protected] Email: [email protected] Vesna Cakarevic Janna Friis Oscar Zio Chief accountant Accounting consultent Logistics Coordinator Phone: +47 91668479 Phone: +47 95145414 Phone: +47 98482684 Email: [email protected] Email: [email protected] Email: [email protected] 4 Annual Report 2016 Contact 2 3 4 Manufacturing plant Phone: +47 98630059 Heia, Fetsund Manufacturing plant Receiving area: South Norway Heimdal, Trondheim Number of employees: 38 Receiving area: Mid-Norway Collection figures 2016: 833 million* Number of employees: 6 Collection figures 2016: 146 million* Department Manager: Ståle Maldum Department Manager: Åge Skagen Address: Heiasvingen 59 Address: 1900 Fetsund Torgårdstrøa 5 7072 Heimdal Phone: +47 22813100 Phone: +47 92051399 3 4 Manufacturing plant Bjerkvik, Narvik Receiving area: North Norway Number of employees: 4 Collection figures 2016: 62 million* Department Manager: Ole-Rolf Dahlberg 1 2 Address: Salomonsvei 25 8530 Bjerkvik * Figures from the plant include non-deposit, i.e. foreign cans that are accepted without deposit refund. Infinitum 5 Content Page 34 Page 10 Page 16 6 Annual Report 2016 Content 08 In retrospect 12 Assessing the life cycle 14 Deposit-return 2016 in figures Part 1 16 An energy bomb 18 Will winters disappear? 24 The European recycling frontrunner 26 Infinitum's Ambassadors, 2016 28 Cornerstone brewery 30 Beer and Norwegian women 34 Easy on the Web Part 2 38 A word from the Managing Director 40 The Board of Directors 41 Infinitum’s owners 42 Income statement 43 Balance Infinitum 7 In retrospect 1902 2001 The marketing pressure was placed in The deposit system for refillable bottles Lower transport costs on materials sent holiday periods, when people travelled is established in Norway. to recycling. away from their home deposit return habits. This strategy produced The 1980s 2002 measurable results – 93 percent The trade and commerce industry Norsk Resirk was granted tax re duction on environmental tax for wants recyclable and non-refillable exemption. cans and 80 percent on PET. packaging that can be compressed Norsk Resirk took over the upon return. 2003 manning at Alnabru. During the company's fifth year of 1995 operation,92 percent of all cans and77 2005 The deposit system is approved by the percent of all beverage bottles were col- The deposit-return scheme for PET SFT (the Norwegian Environmental lected in the deposit-return scheme. The bottles became substantially more envi- Agency, now known as The Norwegian Norwegians were already at the world’s ronment-friendly and cost effective, as Enviroment Agency). top in returning empties for refund. stated by civil engineer Arne Oak in his Odd Børretzen played a role in doctoral thesis. COOP OBS in Lade 1996 a thought-provoking film about the in Trondheim was at the top of the November 11, the company Norsk Resirk scheme, which turned out to be a great deposit-return scheme with a million is founded. The beverage industry and success for many years afterwards. bottles and cans. the grocery industry have an equal share in the company. 2004 2006 Norsk Resirk had yet another suc- Norsk Resirk established a manufac- 1999 cessful year with increased collection turing plant in Bjerkvik for Northern Norsk Resirk’s deposit-return scheme of both beverage cans and recyclable Norway. for beverage cans and recyclable bottles plastic bottles. Norsk Resirk worked in cooper- was established. The scheme is open The results showed that the pop- ation with the Red Cross across the to all. The first can was returned in the ulation was becoming increasingly country with the deployment of depos- scheme on 3 May 1999. clever at returning cans and bottles. it-return containers. This gave the local This was due partly to better access teams of the Red Cross a nice source of 2000 to deposit return sites, partly to more income. Gol and Hemsedal Red Cross The first recyclable bottles were entered products with the deposit label, but purchased a used ambulance with the into the deposit-return scheme. Norsk also to a massive marketing of the money. Resirk opened their own facility in deposit-return scheme across the Alnabru in Oslo. country. 304 228 238 226 250 164 185 65 Collection figures in millions 1999 2000 2001 2002 2003 2004 2005 2006 8 Annual Report 2016 In retrospect 2007 2010 MACK Bryggeri, Ringnes and Coca Kjell Olav Maldum became the new The deposit-return scheme celebrated Cola Enterprise shifted from refillable Managing Director after Jarle Grytli. its 10th anniversary. bottles to non refillable and recyclable A survey conducted by Infact PET. The other breweries followed in December 2007 showed that the 2011 their lead. residents in Troms, Finnmark and The environmental fee for recycling A new manufacturing plant for Oslo were the cleverest at returning bottles disappeared, because the Mid-Norway opened in Heimdal out- beverage cans. approved collection rate was over 95 side Trondheim. Sports clubs were given the percent of sold packaging. opportunity to collect return deposits, The enrolment process for manu- 2013 through a new container from Norsk facturers and importers was changed, A new manufacturing plant for South Resirk. so that small importers also had the Norway in Heia, Fetsund. The Red Cross Rescue Corps opportunity to join the deposit-return collected deposit-return items worth scheme. 2014 2 million NOK, as much as they Efficiency improvements and Norsk Resirk changed their name to received in state aid. changes in logistics and transport Infinitum. Both the name and logo resulted in savings in costs and the were strongly inspired by the endless 2008 environment. number of times one can recycle the The dairy company Tine launched new The Norwegian garment manu- bottles and cans in the deposit-return beverage bottles for the first time in 40 facturer Norrona purchased PET for scheme. years. The prerequisite was the depos- one of its fleece-collections in order it-return scheme. The new beverage to highlight recycling and the deposit- 2015 Friskus came in a PET bottle. return scheme. “Smart deposit” was introduced as a pilot project by attaching bottle and 2009 2012 can receptacles to the outside of the The Climate and Pollution Agency The environmental tax on cans disap- selected trash bins in Grünerløkka in approved that also deposit-return peared because the approved collection Oslo. labelled bottles and cans that went to rate for cans was over 95 percent of the energy recovery would be counted as sold packaging. part of Infinitum’s return percentages. The portion that went to energy recovery made up about 4 percent of the total return percent for cans and about 8 percent for recyclable bottles. 975 1000 853 680 470 502 388 330 368 376 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Infinitum 9 2016 commissioned an LCA analysis by In 2016 we celebrated two milestones. Østfoldforskning of the deposit system. Infinitum had their 20th anniversary, The research report addressed the and the factory in Bjerkvik was 10years effectiveness of the entire value chain old. and proved that Infinitum has the most effective deposit system in the world. 1. In September, we gathered every- one at Infinitum and our partners 4. In 2016, we published the third to Infinitum Games. We celebrated edition of Infinitum Movement-maga- the anniversary in the beautiful zine. In December, we published a book Arctic nature, with visits to Narvik, that included the best articles from all walks along the historic Rallar Road, of the editions. In addition, we have activities and lodging at a Sami camp. participated in many large and exciting activities throughout the year. 2. The tv-commercials "Poor Peder" Together with Fantefilm and Am- demonstraded how much energy is lost bassador Simen Knudsen, we produced when bottles and cans are thrown into a film in the spectacular surfing sur- 1 the residual waste, rather than returned. roundings of the West Coast of Norway. A historical number of people report In the film, Simon tells how important that the main reason they return bottles it is to take care of the environment and and cans is due to the environment.

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