ISSUE 3 FEMALES IN FRANCHISING “Women are brilliant at 100 starting up” INFLUENTIAL WOMEN INTERVIEW: EMMA JONES, IN FRANCHISING CEO, ENTERPRISE NATION Meet the class of 2020 Entrepreneur’s handbook: ESSENTIAL GUIDE TO FRANCHISING Introducing the hottest lifestyle franchise of the year Seasons Art Class is pandemic-proof, fun, profitable and From the publisher of rewarding in every way What Franchise Global Plus: The rise of ‘Zutors’ • 3 big reasons small Franchise businesses fail • Start-up tips from female founders BUSINESS WOMAN ISSUE 3 master_GLOBAL FRANCHISE 08/10/2020 13:42 Page 2 BUSINESS WOMAN ISSUE 3 master_GLOBAL FRANCHISE 08/10/2020 13:42 Page 3 BUSINESS WOMAN ISSUE 3 master_GLOBAL FRANCHISE 09/10/2020 07:52 Page 4 Contents COVER STORIES 26 COVID-19’S IMPACT ON EDUCATION 30 EMMA JONES, From the rise of ‘Zutors’ to pandemic ENTERPRISE NATION pods, the pandemic has changed the The organisation’s founder talks about way we deliver education to children the current business environment 32 MARTHA MATILDA HARPER and what the future holds for small Get to know the Canadian house business owners servant who pioneered international 46 100 INFLUENTIAL WOMEN franchising back in 1891 IN FRANCHISING INTERVIEWS Meet the class of 2020 15 74 THE SEASONS ART CLASS 38 TAKE THE LEAP How Kimberlee Perry turned £200 into a The perfect part-time business, 83 PROMOTE HEALTH leading, international, trampolining brand where you can work from home and AND WELLBEING generate a full-time income 40 HOW TO BUILD A Want to get into the fitness NATIONAL BRAND industry? Lift Brands has two proven ADVICE AND opportunities worth considering INSIGHT Jacqueline Rogers details how she turned a training and coaching start-up 84 FAMILY-FRIENDLY into a successful franchise operation 8 THE POWER OF THE FRANCHISING FEMALE WOLFPACK 44 A BUSINESS THAT Marie Peters ditched her office job in Why it’s imperative to find your GIVES BACK favour of a Get Ahead VA franchise sisterhood in the franchise industry Shannon Wilburn, co-founder and 91 INSPIRED BY AFRICA CEO of charity-focused Just Between With its origins in the Midlands, the 12 SIX FRANCHISE FORMATS Friends, discusses the background to Afrikana restaurant chain wants you to Katrina Leaf walks us through the this benevolent brand join its familia exciting formats available today FRANCHISE 92 BUILDING SOMETHING 14 TAKING A STAND OPPORTUNITIES FOR MYSELF Rachel Grey writes about women Right at Home has propelled Jenny rising to the top of the managerial 79 SHOWING ITS TRUE Madghachian’s business to stand-out chain and setting the standard for the COLOURS quality entrepreneurs of tomorrow How Cafe2U has navigated its way through unprecedented times 96 FROM REDUNDANCY TO 17 WHY WOMEN ARE MULTI-MILLIONAIRE FLOCKING TO FRANCHISING 82 AMBITIOUS EXPANSION Julie Wagstaff was in danger of How the franchise sphere is leading PLANS losing everything before she found an the way to encourage women to be Miss Millie’s has multi-unit franchise abundance of success, fulfilment and their own bosses opportunities across the U.K. recognition with ActionCOACH what-franchise.com/women-in-franchising ADVERTISING DIRECTOR ACCOUNT MANAGER EDITORIAL FROM THE PUBLISHER OF ISSN 1744-6988 INSIDER 03 EXPERT INFO 9 771744 698037 ADVICE Richard Davies Tel: 01323 471291 Millie Hall Tel: 01323 471291 Amanda Peters WHAT A LAWYER Franchising in Denmark CAN DO FOR YOU Where ideas have power Plus 10 top UK legal Global professionals COVID-19 business What WORKING WITH response roadmap Tips on how to grow your YOUR PARTNER Franchise franchise in uncertain times Secrets of success revealed globalfranchisemagazine.com Time to invest JACKIE GILLEN [email protected] [email protected] [email protected] Franchisee in the front line 12 exciting investment Franchise £3.99 | VOLUME 16 ISSUE 3 what-franchise.com opportunities to consider MASTER, REGIONAL AND INTERNATIONAL FRANCHISING James Fell DUCK DONUTS: NIGEL DAWSON THE F&B BRAND FLYING HIGH easyStorage: ASSISTANT ADVERTISEMENT “ You can bring our brand CIRCULATION MANAGER [email protected] to a wider audience” POWERBRANDS MANAGER MOBILE AND Joseph Gibbons Tel: 01206 505912 VAN-BASED Jeff James FRANCHISES LEGACY 21-page special BRAND SPECIAL Neil Phillips Tel: 01323 471291 HOW LONG-STANDING FRANCHISES STAY RELEVANT GREG NATHAN: EXCLUSIVE [email protected] INTERVIEW INTERVIEW NEW ZEALAND WHEN PSYCHOLOGY WHY THE COUNTRY IS A GOOD MEETS FRANCHISING Emma Jones, founder [email protected] PUBLISHER FIT FOR FRANCHISES of Enterprise Nation PAGE PAGE PAGE Kieran McLoone PAGE PAGE PAGE GROWING FRANCHISEE ESSENTIAL SARY AMANDA CATHERINE 26 HAMWAY 50 CLARK 53 TAN-GILLESPIE 11 PLACES 53 RECRUITMENT 60 SUPPORT How a franchisor helps Franchising and the new KFC and evolving the branding 8 emerging sectors with 4 ways to stand out from On Papa John’s you to prosper Matthew Tudor Arab World recording-breaking sales of a true fast-food icon proven profit potential the competition SENIOR ACCOUNT MANAGERS [email protected] Luke Elliott Tel: 01323 471291 PUBLISHING DIRECTOR PRINTED IN ENGLAND DESIGNERS [email protected] Helen Tudor Published by D.C. Thomson & Co. Matthew Gilley Tel: 01323 471291 Luke Rogers & Adam Barford Ltd, 185 Fleet St, Holborn, London [email protected] CREDIT CONTROL EC4A 2HS. Rachael Wenham Tel: 01323 471291 Sue Carr Tel: 01206 505903 Printed in England [email protected] © Aceville Publications Ltd WHAT-FRANCHISE.COM 5 GUIDE TO FRANCHISING Why is franchising so popular? It’s easy to recognise when franchises are getting it right, but let’s take a step back and evaluate why the model has worked for so many ike all successful business the model every year to grab their own slice of popular factor of franchising in a COVID- relationships throughout history, the pie? affected world, where remote working has franchising is a system built on Part of the reason is how customisable the become commonplace for almost every L trust and cooperation. Rather experience can be. Not only is there industry. This makes the model especially than the typical hierarchical relationship undoubtedly a franchise brand to suit each and attractive to parents who may need to work between a traditional boss and an employee, every kind of investor, but there are also around childcare, or on-the-go entrepreneurs however, the franchising model pairs a brand different formats of owning a franchise, who want their business to work around them. owner – the franchisor – with a driven tailored to varying levels of investment. Don’t mistake remote working for isolation, entrepreneur looking to go into business for Katrina Leaf of Harper James Solicitors though. Despite many franchisees operating in themselves, but not by themselves – the details exactly that on page 12, where she the comfort of their own homes, franchisee. outlines the six different formats and why they interconnectivity and collaboration is still at As such, the two parties enter into an may be the best fit for you. From ‘buy to let’ the forefront of many of the biggest agreement that gives both of them certain franchises to ‘master franchising’, the model is international brands. responsibilities to make sure that the pairing innovative enough to cater to any kind of As Sally Facinelli says in her retrospective thrives and can grow as the brand does. financial situation. on page eight of this issue: “The friends you On the franchisor side, these responsibilities Beyond the customization, franchising is make in the franchise industry will likely turn are twofold: they must provide the franchisee also incredibly flexible and many concepts can into the closest family-like friends you will with rights to use all of the brand assets, be operated from home. This is an especially ever have.” marketing strategies, and concepts that made the brand what it is today. Let’s use McDonald’s as an example – that means the “The friends you make in the franchise iconic golden arches, Big Mac, and any annual promotions now become usable by the industry will likely turn into the closest franchisee to attract customers and promote family-like friends you will ever have” their location. The second responsibility is to provide the franchisee with a detailed guide about how to run their business to the standards honed by years of experience. Ongoing support is also given, to ensure that each and every franchise location provides consistent quality; regardless of where in the world it’s located. For franchisees, the responsibilities are fairly straightforward: abide by the instructions given by the franchisor, and periodically make payments to the franchisor for the right to use their brand. An international safety net So we now know how franchising works, but why do thousands of entrepreneurs and investors flock to 6 BUSINESS WOMAN FRANCHISING FACTS AND FIGURES Some of the top-line numbers that you need to know In the U.K., 65% of people employed in the of new franchise industry are franchisees 35% are women women, which is 20% more than in 2015 In the U.S., The U.K. skews the median age for slightly younger, a franchisee is where the average is 45 to 54 years old 40 years old Women outnumber men in franchise ownership in WOMEN OWN several sectors, including OR CO-OWN decorating services (86% APPROXIMATELY female), clothing, toys, and 35 PER CENT OF ALL accessories (63% female), and U.S. FRANCHISE OUTLETS travel agencies (61% female) WHAT-FRANCHISE.COM 7 INSIGHT The power of the female wolfpack Why it’s imperative to find your sisterhood in the franchise world WORDS BY SALLY FACINELLI, CFE “ hen women support and expanded into five was a bit lonely being one of few women each other, incredible other countries.