SAVE the DUKE Duke of Marlborough, Somersham
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SAVE the DUKE Duke of Marlborough, Somersham www.savetheduke.net Business Plan Produced and published by Somersham Community Pub Ltd, Contents' 1.' Background'–!Introduction!to!the!Duke!of!Marlborough'................................................................'3' 2.' Executive'Summary'......................................................................................................................'5' Vision!........................................................................................................................................................!5! The!Pub!as!the!Social!Hub!........................................................................................................................!5! Community!Commitment!and!Engagement!.............................................................................................!5! The!Market!...............................................................................................................................................!5! Market!Research!......................................................................................................................................!6! Legal!Structure!.........................................................................................................................................!6! Finances!....................................................................................................................................................!6! Financial!Returns!......................................................................................................................................!6! Pub!Positioning!.........................................................................................................................................!7! Marketing!and!Communications!..............................................................................................................!7! 3.' Our'Vision'....................................................................................................................................'8' 4.' Objectives'....................................................................................................................................'8' 5.' Management'Structure'................................................................................................................'8' 6.' The'Market'.................................................................................................................................'10' The!Pub!Market!......................................................................................................................................!10! Our!Market!Opportunities!.....................................................................................................................!11! Market!Survey!Summary!.......................................................................................................................!12! Competitors!...........................................................................................................................................!14! Our!Marketing!Strategy!for!the!Pub!......................................................................................................!14! 7.' Reasons'to'be'Cheerful'................................................................................................................'15' 8.' The'Property'...............................................................................................................................'16' Overview!................................................................................................................................................!16! Key!Structural!Survey!Findings!.............................................................................................................!17! Refurbishment!and!Repairs!..................................................................................................................!17! 9.' Company'Summary'...................................................................................................................'18' Ownership!.............................................................................................................................................!18! Assets!.....................................................................................................................................................!18! Work!completed!to!date!........................................................................................................................!19! ! !! ! ! 10.' Financials'....................................................................................................................................'20' Capital!Costs!...........................................................................................................................................!20! Profit!&!Loss!Account'..........................................................................................................................'21' Cash!Flow!Forecast!.................................................................................................................................!22! Running!Costs!.........................................................................................................................................!23! Establishment!costs!..............................................................................................................................!23! Grants!.....................................................................................................................................................!23! 11.' Share'Offer'&'Ownership'............................................................................................................'24' Interest!Policy!........................................................................................................................................!25! Benefits!of!Ownership!..........................................................................................................................!25! 12.' Risks'...........................................................................................................................................'27' 13.' In'Conclusion'...............................................................................................................................'28' Contacts'.............................................................................................................................................'29' Addendums'&'Links'............................................................................................................................'29' ! ! ! ! ! !! ! ! 1 Background,–,Introduction,to,the,Duke,of,Marlborough,, 1.1 The!Duke!of!Marlborough!is!a!Free!house!located!in!the!attractive!Suffolk!village!of!Somersham! some!5½!miles!NW!of!the!Suffolk!county!town!of!Ipswich.!It!is!in!a!rural!area!but!with!good! communication!links!via!the!nearby!A14!and!A12!and!there!are!several!local!villages.!Areas!of! larger! population! include! Bramford! (4! miles! away),! Claydon! (5! miles),! Great! Blakenham! (5! miles),!Needham!Market!(5!miles)!and!Hadleigh!(7!miles).! Courtesy!of!Google!Maps! ! 1.2 The! village! parish! envelope! contains! some! 316! properties! with! a! population! of! 733! (2011! census).! There! are! five! adjacent! villages! ^! Flowton,! Offton,! Willisham,! Nettlestead! and! Little! Blakenham,!bringing!the!total!population!of!the!immediate!area!to!1570.! 1.3 The! village! has! a! thriving! Community! Shop,! Primary! School,! Garage,! Church,! Baptist! Chapel,! Village!Hall,!Communal!Playing!Field,!and!until!recently,!the!Duke!of!Marlborough!Public!House.!! 1.4 The!pub!is!thought!to!have!originally!been!built!circa!1250,!and!enlarged!in!1600!and!again!in! 2000.! It! has!retained!the!look!and!feel!of!a!quintessential!English!pub!with!its!open!fire!and! exposed!beams.!It!is!one!of!the!oldest!complete!buildings!in!Somersham!and!its!position!on!the! crossroads!makes!it!probable!that!it!has!always!been!an!Inn.!The!main!building!and!associated! out^buildings!are!Grade!II!listed.!! 1.5 On!December!24th!2014!The!Duke!of!Marlborough,!the!only!pub!left!in!Somersham,!closed!its! doors.!The!pub!was!still!operating!successfully!and!has!always!been!profitable,!but!its!owners! wanted!to!retire!and!sell!the!business.!There!is!an!opportunity!for!the!pub!to!be!acquired!by!the! community!and!run!for!the!benefit!of!local!people.!! 1.6 The!pub!served!a!limited!range!of!cask!beers!and!lager,!wines,!spirits!and!soft!!drinks!!but!the! main!emphasis!was!!on!!dining,!!with!!the!well!equipped!kitchen!offering!a!selection!of!chef^ prepared!meals!for!lunch!and!(mainly)!evening!customers.! 1.7 With!the!wooden!floors,!pine!tables!and!tasteful!decoration!the!bar!and!restaurant!were!ideal! for!a!busy!food!trade,!but!felt!cold!and!bare!when!the!pub!was!less!busy.!Some!redesign!and! refurbishment!could!easily!enhance!the!rustic,!welcoming!nature!of!the!pub,!making!it!feel! cosier!and!warmer.! ! !!!! ! ! 1.8 To!the!side!of!the!main!pub!building!and!accessible!from!the!main!road!is!a!car!park!for! some!20!vehicles.!!There!is!additional!parking!at!the!front,!some!of!which!could!also!be!utilised! for!more!outdoor!seating,!tables!and!to!make!the!exterior!more!appealing.!!At!the!rear!of!the! building!is!a!small!outside!eating/drinking!area!with!tables.!We!hope!to!acquire!some!additional! land!to!extend!the!garden!with!a!children’s!play!area.!! 1.9