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Potentialanalyse Für Das Ecocenter Jeyran Zur Entwicklung Einer Naturtourismusdestination

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Potentialanalyse Für Das Ecocenter Jeyran Zur Entwicklung Einer Naturtourismusdestination Potentialanalyse für das Ecocenter Jeyran zur Entwicklung einer Naturtourismusdestination Dieses Projekt wird [wurde] vom Bundesumw eltministerium mit Mitteln des Beratungshilf eprog- ramms für den Umweltschutz in den Staaten Mittel - und Osteuropas, des Kaukasus und Zentralasiens gefördert und vom Bundesamt für Naturschutz und dem Umweltbundesamt begleitet. Die Verantwortung für den Inhalt dieser Veröffentlichung liegt bei den Autorinnen und Aut oren. Greifswald, 14.08.2012 Naturtourismusentwicklung im Ecocenter Jeyran, Breeding Center in Usbekistan, Buchara Oblast, verwaltet durch Goskompriroda Konzeption der Michael Succow Stiftung im Rahmen des Projektes “Schutzgebiete in Usbekistan – Modellregionen nachhaltiger Entwicklung” Bearbeiter: Judith Kloiber (transNatour Eberswalde) MA Sustainable Tourism Management C. v. Ossietzky Str. 24 D-16225 Eberswalde Tel: +49 (0) 1577 7798078 [email protected] Therese Thümmler (Universität Eberswalde) Kristin Ramthun Jessica von Stryk Jens Wunderlich Michael Succow Stiftung zum Schutz der Natur Ellernholzstr. 1/3, D- 17487 Greifswald Tel.: +49-3834-835414 E-Mail: [email protected] www.succow-stiftung.de Titelbild: Jens Wunderlich © Michael Succow Stiftung Logo Titelbild: Ecocenter Jeyran © Ecocenter Jeyran administration Inhaltsverzeichnis I. Zusammenfassung ...................................................................................................................... 1 II. Vorbemerkungen ........................................................................................................................ 2 2.1. Begriffsdefinition Naturtourismus ...............................................................................................2 2.2. Ziel und Inhalt der Potentialanalyse ............................................................................................2 2.3. Methoden ....................................................................................................................................3 III. Der Tourismusmarkt in Usbekistan ............................................................................................ 4 3.1. Tourismus in Usbekistan heute ...................................................................................................4 3.2. Nachfragemerkmale auf nationaler Ebene .................................................................................5 3.3. Entwicklung der Touristenzahlen ................................................................................................9 3.4. Defizite ...................................................................................................................................... 12 3.5. Maßnahmen zur Förderung des Tourismus ............................................................................. 12 3.6. Nachfragemerkmale der internationalen Touristen in Buchara nach Naturtouristischen Angeboten ................................................................................................................................ 14 3.7. Herausforderungen der naturtouristischen Angebotsentwicklung ......................................... 18 IV. Potential von Naturtourismus im Ecocenter Jeyran ................................................................. 20 4.1. Status quo ................................................................................................................................. 20 4.2. Leitbildentwicklung für das Ecocenter Jeyran .......................................................................... 30 4.3. Entwicklung der Marke „Ecocenter Jeyran“ ............................................................................. 34 4.4. Public-Relation-Reise in das Ecocenter Jeyran mit nationalen Reiseveranstaltern ................. 37 4.5. Erfahrungen aus dem ersten Besuch einer Kulturreisegruppe ................................................ 38 4.6. Schlussfolgerungen für das Naturtourismuspotential im Ecocenter Jeyran ............................ 39 V. Ecocenter Jeyran und das geplante Besucherinformationszentrum ....................................... 42 5.1. Ein kurze Geschichte der Idee eines Besucherinformationszentrums ..................................... 42 5.2. Ziele und Funktionen des Besucherinformationszentrums in Bezug auf die Schutzgebietsziele .................................................................................................................... 43 5.3. Verfügbare Statistiken .............................................................................................................. 44 5.4. Zielgruppendefinition ............................................................................................................... 45 5.5. Thematisches Konzept .............................................................................................................. 49 5.5.1. Sichtbarkeit .................................................................................................................... 50 5.5.2. Inneneinrichtung und Ausstattung ................................................................................ 54 5.5.3. Unterstützende Aktivitäten und Veranstaltungen ........................................................ 70 5.6. Entwicklung eines Besuchermonitoringsystems ...................................................................... 73 5.7. Qualitätsmanagement .............................................................................................................. 75 5.8. Betriebskonzept und Wirtschaftlichkeitsanalyse ..................................................................... 76 5.8.1. Analyse des zu erwartenden Besucheraufkommens und der Marketingaktivitäten .... 79 5.8.2. Schätzung potentiellen Einkommens ............................................................................ 82 5.8.3. Betriebskosten / Einkommensberechnung and Schlussfolgerungen ............................ 84 5.8.4. Planung des Investitionsbedarfs.................................................................................... 85 VI. Literaturverzeichnis .................................................................................................................. 88 VII. Anhänge ....................................................................................................................................... I Abbildungsverzeichnis Abbildung 1 Typische Seidenstraßenreise (links: Audley Travel, rechts: forum anders reisen .............. 8 Abbildung 2 Inadequate Gehege ........................................................................................................... 22 Abbildung 3 Geplante Erweiterung des Schutzgebietes ....................................................................... 24 Abbildung 4 Touristisches Leitsystem ................................................................................................... 25 Abbildung 5 Vogelstimmenwecker ....................................................................................................... 29 Abbildung 6 Insektenhotel .................................................................................................................... 29 Abbildung 7 Angepasste Einzäunung von Wild ..................................................................................... 29 Abbildung 8 Landschaftsadequate bezäunung (3-fach – Schutz für Mensch und Tier) ........................ 29 Abbildung 9 Schautafel aus lokalem Holz, natürlich gestaltet .............................................................. 29 Abbildung 10 Einfache aber effektive Beschriftung von Pflanzen ........................................................ 29 Abbildung 11 Neues Logo Ecocenter Jeyran ......................................................................................... 35 Abbildung 12 Beispiel Kinderbuch der Saigaantilope ............................................................................ 37 Abbildung 13 BIZ Draufsicht .................................................................................................................. 42 Abbildung 14 BIZ Seitenansicht ............................................................................................................. 42 Abbildung 15 Mögliches Besucherinformationszentrum Frontansicht ................................................ 43 Abbildung 16 Mögliches Besucherinformationszentrum von innen mit Blick auf Amu-Buchara- Kanal ...................................................................................................................................................... 43 Abbildung 17 Straßenseitige Gestaltung ............................................................................................... 50 Abbildung 18 Infoständer am Zugang mit unbedingter Südausrichtung .............................................. 51 Abbildung 19 Übersichtskarte in der Döberitzer Heide bei Potsdam / Deutschland ............................ 51 Abbildung 20 Allee der Slogans ............................................................................................................. 52 Abbildung 21 Eingangsgestaltung Besucherinformationszentrum ....................................................... 53 Abbildung 22 Konzepte für Informationstafeln .................................................................................... 54 Abbildung 23 Beispiel aus dem Nationalpark Jasmund wie mit Lichteffekten auf das Thema eines Raumes gezielt werden kann ................................................................................ 55 Abbildung 24 Beleuchtungskonzept .....................................................................................................
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