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Upper Moreland Township Logo B1 Septa Logo Upper Moreland - Willow Grove Signage and Wayfinding Master Plan - Schematic Design February 07, 2013 Willow Grove Signage and Wayfinding Master Plan 1.1 PROJECT OVERVIEW Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 01.23.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan 2.1 ENVIRONMENTAL AUDIT Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan SITE AUDIT/PHOTOS 2.2 History - A Look Back Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan SITE AUDIT/PHOTOS 2.3 Present Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan SITE AUDIT/PHOTOS 2.4 Design Influences - Textures, Patterns, and Colors Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan BASIC STANDARDS 2.5 Word Map Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan BASIC STANDARDS 2.6 Identity Typefaces AGFA Rotis Serif Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &!?,.” Bembo Small caps & oldstyle ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &!?,.” Berthold Bodoni Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &!?,.” Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan BASIC STANDARDS 2.7 Informational Typefaces Gill Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &!?,.” Interstate Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &!?,.” Trebuchet MS Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &!?,.” Meta Normal Capitals ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &!?,.” Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan BASIC STANDARDS 2.8 Arrows CL CL CL CL CL CL CL CL CL CL S1 Directional Arrow Symbols S2 No Smoking S3 Restrooms S4 Telephone P S5 Handicapped Accessible S6 Parking S7 Library Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan BASIC STANDARDS 2.9 Logos A1 Upper Moreland Township Logo B1 Septa Logo Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan 3.1 GATEWAY LOCATIONS Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Moreland Road Willow Grove Gateway and Placem63aking Vision Willow Grove Gateways & Destinations Willow Grove Signage and Wayfinding Master Plan GATEWAY AND PL ACEMAKIN G VISION 3.2 263 Willow Grove Gateways & Destinations 611 Blair Mill Road Pennsylvania Turnpike Pennsylvania Turnpike Willow Grove Pointe Shopping Center Pennsylvania Turnpike Terwood Road Settlement Music School Regency Square Upper Moreland High School Willow Grove Boundary Shopping Center 611 263 Second Alarmers Rescue Route 263/ Moreland Road Township Building P Upper Moreland Fire Department 63 Township Library Willow Grove Memorial Park Terwood Road Septa Train Station Route 63/ Moreland Road Willow Grove Shopping Center Montgomery County Annex Settlement Music School Route 611 Willow Grove Boundary Second Alarmers Rescue Route 263/ Township Building P Upper Moreland Fire Department Township Library Willow Grove Memorial Park Septa Train Station Route 63/ Moreland Road Willow Grove Shopping Center Montgomery County Annex Route 611 Septa Woodlawn Park Septa Suggested Gateway Location Willow Grove Park Mall Suggested Bannering Edge 263 Physical Boundary Gateway Location Willow Grove Park Mall Suggested GatewayExisting Gateway Location 611 63 Perceived Willow Grove “Downtown” Moreland Road Edge Hill Road Suggested BanneringParks & Recreation Edge 263 Social, Civic & Cultural Arts & Entertainment/Shopping Physical BoundaryP Public Parking Gateway Location January 4, 2013 Existing Gateway Location 611 63 Perceived Willow Grove “Downtown” Moreland Road Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Parks & Recreation Willow Grove Signage and Wayfinding Master Plan GATEWAY AND PLACEMAKING VISION 3.3 List of Public Destinations Parks & Recreation • Willow Grove Memorial Park • Woodlawn Park Social, Civic & Cultural • Montgomery County Annex • Second Alarmers Rescue • Septa Train Station • Settlement Music School • Township Building • Township Library • Upper Moreland Fire Department • Upper Moreland High School Arts & Entertainment/Shopping • Regency Square Shopping Center • Willow Grove Park Mall • Willow Grove Pointe Shopping Center • Willow Grove Shopping Center Current gateway Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 1 3.4 Intersection at Moreland Rd and York Rd 1 1 Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 1 3.5 Intersection at Moreland Rd and York Rd 50% 150% Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 2 3.6 York Rd and Easton Rd 2 2 Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 2 3.7 York Rd and Easton Rd 50% 150% Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 3 3.8 Gateway edge marker with banners on north side of W Moreland Rd 3 3 3 Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 3 3.9 Gateway edge marker with banners on north side of W Moreland Rd 50% 150% Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 4 3.10 Trestle on York Rd and Sunset Ln 4 4 Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 4 3.11 Trestle on York Rd and Sunset Ln 50% 150% Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 5 3.12 Trestle on Easton Rd and Wyandotte Rd 5 5 Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan GATEWAY LOCATION 5 3.13 Trestle on Easton Rd and Wyandotte Rd 50% 100% Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan 4.1 SCHEMATIC DESIGN Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan DESIGN INFLUENCES 4.2 Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan DESIGN INFLUENCES 4.3 FOUNDED 1711 WELCOME WILLOW GROVE WILLOW GROVE DOWNTOWN DOWNTOWN Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan SCHEMA TIC DESIGN 4.4 Concept 1 FOUNDED FOUNDED 17111711 WELCOME WILLOW GROVE ST1 - Gateway Sign - OPtion 3 D O W N T O W N Gateway Sign /Welcome sign Panel In-set into Stone tructure Illuminated or Non-illuminated FOUNDED F OUNDED 1711 1711 WELCOME WELCOME WILLOW GROVE WILLOW GROVE DOWNTOWN DOWNTOWN 300 Years of History 300 Years of History Front View Rear View Front View ST1 - Large Gateway SIgn - OPtion 1 ST1 - Gateway Sign - OPtion 2 Gateway Sign /Welcome sign Gateway Sign /Welcome sign Double Post and Panel Double Outset Post and Panel Illuminated or Non-illuminated Illuminated or Non-illuminated Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan SCHEMA TIC DESIGN 4.5 Concept 1 - Gateway Design Treatment 1 1 FOUNDED FOUNDED 17111711 WELCOME WILLOW GROVE D O W N T O W N Option 1 611 & 63 Intersection at Moreland Rd & York Rd Upper Moreland - Willow Grove Signage and Wayfinding Master Plan 02.07.13 © 2013 Cloud Gehshan Associates Willow Grove Signage and Wayfinding Master Plan SCHEMATIC DESIGN 4.6 Concept 1 FOUNDED 1711 WELCOME WILLOW GROVE DOWNTOWN 300 Years of History Front View Side View Rear View Rear View Rear View ST2 - Gateway Sign Panel Hardware Option 1 Panel Hardware Option 2 Proposed rear of panel to include Gateway Sign / Welcome sign historic images Post and Panel Upper
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