DEPLOYING ANDROID TV STBS

THE A-Z OF ANDROID, INCLUDING OPERATOR TIER A WHITE PAPER BY 3SS AND TECHNICOLOR

September 2018 Authors: Stefan Blickensdörfer, Cynthia Ritchie CONTENTS

4 INTRODUCTION

7 ANDROID TV BENEFITS AT A GLANCE

10 AOSP, ANDROID TV AND OPERATOR TIER

16 BUILDING BLOCKS OF AN ANDROID TV SOLUTION

25 CASE STUDY – COM HEM LAUNCHES FIRST HYBRID TV OPERATOR TIER PLATFORM

29 QUESTIONS AND ANSWERS

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 2 FOREWORD

The growing interest in es to be made: operators Android TV within the cannot forbid the presence pay-TV community is one of apps from rival media of the biggest technolo- companies in Play gy stories in our industry Store or prevent their con- in recent years. It follows tent from being surfaced the emergence of the during a user search, for Android TV Operator Tier example (although oper- version of the set-top box ator content can be pri- (STB) OS and a growing oritized in search results). choice of trusted vendors Nevertheless, a growing and which help platform from the ‘traditional’ TV number of operators view operators to remain the space who can help op- these as acceptable trade- content discovery agent erators make the move offs in return for the bene- of choice, which in turn to open source software fits of using Android. protects their position as and Android as part of a an aggregator of popular next-generation STB pro- So what are those ben- (and perhaps increasingly, ject. efits? To summarise more specialized) content. the main ones, you get Vendor ecosystems have Android TV Operator popular OTT apps on- already formed that can Tier is a viable alterna- boarded quickly without help an operator launch tive to RDK for operators time-consuming custom a market-leading set-top seeking open source STB integrations. All the must- box experience in around software. It is evidence of have apps and games are a year, using Android TV Google’s determination readily available in Goog- Operator Tier. Time-to- to establish a presence on le Play Store. You get a market is another key operator-managed STBs powerful universal search Android benefit. as another end-point for facility that helps users Android. We know from find content across multi- Different implementations conversations with oper- ple sources, with access to of Operator Tier are in ators and vendors how voice search (via Google the market, so the pool of seriously Google is taking ), which has the experience working in the this market opportunity. potential to revolutionize Android TV environment content discovery. Users is growing. Google seems Operator Tier gives plat- can ‘cast’ content from to have found the right form operators near-total mobile devices to the formula for an operator control over the look- television via , device software play. We and-feel and branding of which is built-in. expect Android to become their user interface and, commonplace. crucially, ensures that their In short, you get a bunch service is the default view of advanced features that John Moulding when a set-top box boots are central to a next-gen- Editor-in-Chief, Videonet up. There are compromis- eration STB experience

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 3 INTRODUCTION

COMMENT

adapt nimbly to the needs of the market and our sub- scribers’ expectations.

The collaboration among our in-house teams work- ing so closely with trust- ed technology partners throughout this project is something we are es- pecially proud of: In the process we learned new approaches to product de- The way we work has velopment, and new ways changed as a result of the of working day-to-day to Com Hem TV Hub project, deliver innovation which is thanks to our close co-op- infusing how we do things eration with 3SS, Techni- across our business. color, Verimatrix, as well as Google and . Time Thomas Helbo to market was accelerated, CTO, Com Hem having launched in under 12 months, through new agile development prac- tices which 3SS, as lead integrator, introduced. Subscribers are using the new functionalities in the STB and we are delighted.

Android TV Operator Tier is enabling us to deliver a world-class, and contin- ually growing, service to viewers. We have moved from being a broadcast- er-centric entertainment environment to being able to deliver a holistic propo- sition that embraces inter- net and streaming-based entertainment, and able to

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 4 Swisscom was the first ma- projects, we at 3SS have a jor operator to break away deep understanding of the from the traditional pay-TV diverse success factors and model for its STB deploy- preconditions, for overall WHY THIS WHITE ment in 2012 as it began system architecture as well PAPER? to consider Android AOSP as UI/UX, that need to be (Android Open Source considered to optimize an Project) as the basis for its Android-based STB plat- platform. form.

Many observers at the In this white paper we take time believed that a STB a look at the evolution of based on Android simply the Android proposition would not work. However, for pay-TV, examining since the debut of Swiss- some of the options for com TV 2.0 in 2014, and Android deployments. the subsequent launch of its UHD service, the An- In June 2018, together droid-based Swiss plat- with Videonet, we hosted The Android TV revolution form has become widely a live webcast focusing has begun. What’s aston- regarded as having set a on Com Hem TV Hub, in ishing to some is just how new benchmark for usa- collaboration with Tech- rapid its development and bility and monetization nicolor and Verimatrix. momentum have been and potential. The webinar attracted a the enthusiasm with which huge global audience, operators worldwide are Fast-forward to February many of whom submitted embracing Android. 2018 when Canal Digital questions. Time restric- launched its next gener- tions meant that we were Service providers today ation UHD satellite and unable to address most of recognise the need to OTT platform for the these queries. We answer deliver TV and multiscreen Nordic region based on a selection of these at the offerings that meet the Android TV with custom end of this white paper. needs of an ever-demand- launcher. And in April ing public. 2018, the world’s first We hope that you find this hybrid Android TV Opera- document useful as you As people interact and tor Tier deployment went begin to plan your An- toggle between watching live with Swedish provider droid projects, including ‘traditional’ TV and their Com Hem, enabling two Operator Tier. Whether handhelds they want the distinct services to deliver you are an established in- user experience to main- custom viewing experienc- cumbent or a new entrant, tain an elegant flow. So es via the same, unified our dedicated Android TV operators are increasingly platform. Android TV has experts are standing by to eager to deliver the most developed dramatically in help you grow your busi- popular services, features the intervening years. ness by bringing next-gen and apps normally resident Android TV services to on mobiles and laptops as Operator Tier is a true your audiences. part of their pay-TV offer- game changer. With all ings. our experience deploying Kai-Christian Borchers these pioneering Android Managing Director, 3SS

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 5 COMMENT

and increase competi- tiveness by meeting the consumer’s demand for a wider range of entertain- ment services than typi- cally available in today’s broadcast-OTT operations.

Of course, the require- ments set by Google for licensing Android for use with Store and GTVS (Google TV Android TV has proven Services) are rigorous in very popular among con- order to guarantee the sumers, first as a prolon- best quality of experience. gation of their smartphone As a Google partner for experience and even five years, our expertise, more so with its wide se- combined with that of our lection of apps tailored to partners such as 3SS, en- the TV world. ables service providers to deploy their strategy The release of the Opera- in an unrivalled timeframe. tor Tier version of Android With Android TV, devel- TV has also increased the opers spend less time in attractiveness of the sys- middleware development/ tem for service providers testing/debugging and who can now offer the more time on innovation. long awaited fully-branded We see every day how experience to their cus- exciting it is to drive new tomers. The solution is a service creation and there no-brainer for those who is no doubt this new Op- want to bridge managed erator Tier version is going and unmanaged IP stream- to fuel users’ appetite for ing services seamlessly seamless and personalized and provide a controlled content discovering and service quality versus a consumption. pure OTT solution. Service providers have the oppor- Gaetan Delcroix tunity to enhance their VP Video Product Unit combined broadcast-IP Technicolor Connected streaming service offerings Home

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 6 ANDROID TV BENEFITS AT A GLANCE Benefits of Android TV to operators

• Attractive Google services, pre-integrated features and services out-of-the-box (e.g. app-store, voice-search, Chromecast, …) • Streamlined licensing regime due to pre-agreements in Google Play Store apps • Access to a large community of developers in contrast to using proprietary systems, yielding time and cost efficiencies • Cost efficient – reduces the need to carry out extensive development of operator owned apps • Netflix-ready • Can support all types of service – IPTV, OTT, DVB – using secure unified infrastructure • Large worldwide population of Android developers – leading to constant flow of new services and apps to offer, and thoroughly validated software • Enables high-end UI experience • Implementation complexity is reduced due to standardized APIs, saving time and money • Faster time to market • Resource-rich Google is committed to the pay-TV market and enhancements and new features are in constant development

Benefits of Android TV to developers and technology providers

• Complete consistent set of standard APIs, codec support, so integration is easier, speedier and more stable etc • Chromecast and other features are out-of-the-box with Android TV so developers do not need to develop from scratch • Opportunity to transfer wealth of knowledge from mobile app development to the TV environment • Development can be quicker and outcomes more reliable • Ample documentation and libraries to leverage

Benefits of Android TV to viewers

• Popular Google services available on TV STB/multiscreen • Netflix out-of-the-box • Truly integrated and unified front end delivers super-aggregation with seamless viewing, better cross silo search • Next generation EPG, enhanced discoverability, personalization • on all apps and IoT devices for voice control • One device connected to HDMI 1 for Live TV, VoD access to all apps and support of casting

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 7 BUILDING A SET-TOP-BOX: RDK VS. AOSP VS. ANDROID TV – CONSIDERATIONS

Linux/RDK-based set-top . Most Linux based conditional access, DRM, boxes (STB) have proven STBs nowadays are in fact and stream management. popular among pay-TV aligned with the Royalty Over the last few years operators. The reasons are free reference Design Kit (SoC) chipsets have be- that they are readily avail- (=RDK). RDK is geared come powerful enough to able, the prices are rela- exclusively for operators run a complete browser tively low and they require wanting to launch STB- stack on Linux STBs, now standard development based services for consum- considered the standard expertise. Nevertheless, ers. development environment our industry is constantly for UIs with the break- changing and any oper- RDK sits below the MVPD through of HTML5 and ator considering which (multichannel video pro- JavaScript. As a logical technology to choose for gramming distributor) ap- consequence, a platform’s their new STB-based (set- plication and services layer front end is now typically top box) service platform and provides a common developed using modern needs to stay on top of interface to the hardware web techniques – theo- hardware and middleware system, acting as a univer- retically enabling any web technologies as well as sal System-on-a-Chip (SoC) developer to develop UI tracking Google’s evolving adapter. In addition, this applications on RDK. But development roadmap. standardized stack pro- the SoC comes with ad- vides a common method vantages and disadvantag- RDK is a standardized to manage complex video es. software stack based on functions such as tuning, On one hand, develop- ment is easier as today’s industry has an abundant supply of talented web developers. However the resource limitations of SoC-based STBs, as well as the rather limited range of available complemen- tary apps, should also be considered. By default, un- like with Android TV, with the RDK approach there is no app-store available and therefore this needs to be sourced by the operator.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 8 THE EVOLUTION OF ANDROID

It is important to recog- much faster because many nize that there are several important functionalities configurations of An- and attractive features are droid-based solutions for pre-integrated and availa- TV, and they differ signif- ble out-of-the-box. icantly from one another. You have AOSP, Android Perhaps the biggest bene- TV and more recently, An- fit of Android TV is access droid TV Operator Tier. to the Google Play Store, allowing fast-tracked AOSP, like the ‘tradition- integration of third party al’ RDK-based platforms, apps, but just as exciting is open source, with RDK is Google Assistant which centred on DVB-related allows cross silo-search elements. Both RDK and using voice. AOSP enable maximum flexibility, but as a result So with Android TV, the they typically are more operator can enjoy quick- resource-intensive vis a vis er time to market, lower development and integra- costs, but of course the tion when compared to operator must work within the newer, more pre-pack- parameters set by Google. aged Android TV offering.

Being open source, An- droid deployments are fundamentally different from traditional turnkey platform projects. In the old model, custom devel- opment on hardware and eventual product rollout typically might take a minimum of 12 months or more. Android TV fast- tracks the delivery timeline substantially.

With Android TV, imple- mentation and launch are

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 9 AOSP, ANDROID TV AND OPERATOR TIER – WHAT YOU NEED TO KNOW

When evaluating technology for a new STB platform, operators must study the latest hardware and middleware innovations as well as Google’s roadmap. Choosing the right and platform for new STB launches is critical for success. There are numerous factors which an operator needs to understand.

COMPARISON: AOSP VS ANDROID TV LAUNCHER VS OPERATOR TIER

AOSP Android TV Operator Tier

- No requirements for UI - CDD and CTS Guidelines - Freedom on UI by Google - Comes with GTVS - Prioritization of search - No GTVS - Support for Widevine results - No DRM - Setup Wizard - Operator friendly device - No additional drivers - Full Ecosystem setup - “Plain OS“ - Complete freedom

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 10 AOSP

AOSP (Android Open base and is also used for add complexity, require Source Project) was the mobile versions and for additional decision-mak- original technology plat- any other Android based ing and more ‘in-house’ form for service providers platform such as Android resource to manage the who wanted to launch an Car. system to a high-quality Android-based TV offer- standard. ing. By choosing AOSP, how- ever, the operator benefits Additionally, it is vital to • Completely customized UI from all the UI libraries understand and manage • No requirements for UI by and capabilities in the An- the interaction between Google • No GTVS droid Ecosystem. Apps are middleware and hardware • No DRM developed with Android tuners (e.g. DVB) and DRM • No additional drivers SDK/Java with nearly un- protected playback. • “Plain OS“ restricted access to system • Complete freedom resources (while still en- Compared to Android AOSP is Android’s source forcing security), enabling TV, with AOSP the ma- code. If choosing AOSP, high performing UIs and jority of functionality and easy interaction with hard- capabilities need to be you do not get any addi- tional proprietary blobs ware and middleware. self-sourced, developed or from Google such as: purchased through mid- By having full control over dleware. All of this means • Google First Time Install the AOSP-based system, far greater development Wizard the operator must take full effort is needed on the • Google TV Services (GTVS) responsibility for platform part of the operator, as • Widevine DRM keys and management and devel- well as management of support for DRM • Google Play Store opment. This approach ongoing maintenance, • Leanback (Android TV introduces the need to future system enhance- Theme) devise and deploy addi- ments, etc. tional elements, independ- In other words, AOSP is ent from Google, posing the pure Android code- numerous variables which

AOSP – THE PROS AOSP – THE CONS

• Complete control • No Widevine out of the box • Regular updates with new features • No Google Play Store and enhancements from Google • No Netflix without certification • Utilization of Android ecosystem • No proprietary third-party drivers • Allows faster and better or hardware support performing UIs and applications in • Need for more intensive general thanks to direct access to middleware development by STB hardware resources vendor • Higher hardware requirements

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 11 ANDROID TV

Android TV is the name for a complete build of AOSP including all of Google’s proprietary enhancements. The biggest benefit of An- droid TV however is that it is part of a much bigger ecosystem, one which is THE ANRDROID TV ECOSYSTEM currently the pre-eminent operating system in the control over the overall usage of Google Assistant world, at least based on project since it is effective- starting with Android O market figures. ly co-driven by Google’s (the latest version) – does Compatibility Definition give complete control and Android TV includes all document. Furthermore, freedom over the launcher proprietary additions and Google’s requirements UI, effectively taking away completions absent from can change over time, so one of the biggest fears AOSP such as: the operator needs to be and concerns that existed • Google First Time Install vigilant as regards new towards Android TV. Wizard requisites, and needs to • GTVS be nimble and capable The ‘standard’ Android TV • Widevine DRM keys enough to understand, has no operator branding, • Google Play Store • and Assistant embrace and deploy the and has certain require- (enabling voice control) changes to ensure compli- ments on the display of • Leanback (Android TV ance. recommended apps, and Theme) the operator does not Google significantly eases Google has taken steps to- get total control of where the go-to-market pro- wards operators and pay- operator’s own content cess with Android TV, and TV providers, offering the appears in Search results continually rolls out new Operator Tier which – be- from Google Assistant. features. With several ref- sides a few requirements erence designs with major for visibility of apps and SoC suppliers, the certifi- cation process with Goog- le and also Netflix can be ANDROID TV – THE PROS ANDROID TV – THE CONS expedited – which is a • No drivers or middleware required • Certification by Google required huge plus as this ensures on certified hardware • Compliance with CDD (incl. “timely” quick time-to-market. • Netflix out of the box upgrades to major versions) • Reference UI + Leanback • Needs to include and support framework Google’s Android Ecosystem However, the operator or • Regular updates with new features (Google Play Store, third party service provider using An- and enhancements channels addition option for EPG, droid TV must strictly com- • Unrestricted utilization of Android global search, etc.) ply with Google’s many ecosystem • Highest hardware requirements • Allows fast performing UIs and requirements to be certi- applications in general via more fied. This means the op- direct access to hardware resources erator ultimately has less

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 12 ANDROID TV OPERATOR TIER – FOR A CUSTOM BRANDED FEATURE-RICH EXPERIENCE

• Total freedom on UI, the viewer wants a par- With so many developers enabling custom launcher ticular item of content, worldwide creating ap- • Operator friendly device he or she can access it by pealing Android services setup • Almost complete freedom other means. Conversely, using Google’s open de- on UI / UX for operators by keeping the consum- velopment ecosystem, de- • Full control over content er within the operator’s ploying Android TV accel- & channels inside Custom environment as the Play erates an operator’s ability Launcher • No filtering / blacklisting of Store is being browsed, to economically offer new Google Play Store apps the operator has a greater features to subscribers on • Operator’s own content in opportunity to position an ongoing basis. Assistant search results are operator-owned content, always prioritized • Home button is mandatory, to target, and strengthen The operator has com- but always opens operator the relationship with the plete freedom and flex- experience viewer. ibility as regards UI and UX. Apart from some With Android TV Opera- The overarching advan- basic requirements from tor Tier, Google has taken tage of the Operator Tier Google, with a custom huge strides in meeting solution is that it enables launcher the operator the needs of operators. the possibility of a custom can craft a brand identi- launcher, with a very high fied user experience, en- Operator Tier is not a level of flexibility in UI couraging viewer loyalty. technology, it is a commer- design and layout. When cial framework agreement. the subscriber turns on the The operator enjoys com- The Android TV propo- STB, an operator-branded plete control of how the sition is more attractive interface and environment array of content is listed than ever in Operator Tier is displayed. In the earlier and displayed. This is in because it offers far great- versions of Android TV, contrast to traditional An- er flexibility, and much the operator had to settle droid TV in which Google enhanced capabilities for for simply appearing as an specifies elements of the branding and commercial- app in a list. This capability Google branded environ- ization. in Operator Tier is a major ment, such as location in win for operators. the EPG of owned and Like standard Android third-party services. In TV, Android TV Operator Combined with the fact Operator Tier the service Tier comes with the vast that Android is by far the provider can influence array of engaging services most used development the display order of con- populating the Google platform in the world, with tent recommendations, Play Store. In both, the endless tools, libraries and enabling the operator to operator has no influence frameworks which the op- showcase/prioritize oper- over the array of apps erator can cost-effectively ator-owned services with available to the view in the leverage – something you third party apps appearing Play Store. But operators can’t do with a proprietary less prominently. are increasingly taking solution – Operator Tier is the view that this is not a a game changer. major concern because if

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 13 UI FREEDOM

In addition to the custom the UI, but operators are requirements with An- launcher another major generally happy to do so droid TV; for example the advantage of Operator because easy access to the location of the display of Tier is near complete free- Play Store is a key reason recommended apps is less dom in the user interface why operators choose An- restricted. - this is very big news for droid TV as the foundation service providers because of their platform. The operator’s preferred it puts them in the driver’s services can appear first, seat for the box and the A Home button is manda- but Google’s services service. tory, and Google requires need to be displayed with a Google-branded Assis- adequate prominence. In Google requires that in tant / Search button on all aspects of the UI, spe- an Operator Tier deploy- the remote control. Op- cific technical certification ment, the Play Store gets erator Tier comes free of standards and licensing a prominent position in many (but not all) of the rules must be navigated.

FULLY BESPOKE AOSP LAUNCHER In AOSP deployments, the UI is totally in the hands of the operator to decide and design. Facilitates total customization and requires bespoke design and development.

ANDROID TV STANDARD LAUNCHER The standard UI which is part of the Android and Android/ Google branding. No operator tailoring.

FLEXIBILITY OF CUSTOM LAUNCHER WITH OPERATOR TIER Only available with the Android TV Operator Tier proposition. Combines operator’s branding, engaging layout, intuitive search, operator-influenced search results, flexible options with 3READY launcher for deeper themed UI options.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 14 AWARD-WINNING CUSTOM LAUNCHER DELIVERS SECURE KICK-START FOR ANDROID TV PROJECTS

3SS designed the 3READY up etc front end with Android • Built-in analytics • Multi-language capabilities TV in mind as an ideal • Netflix pre-integrated complement and an en- • Google Assistant integration abler for operators as well as viewers. We saw This pre-integration accel- that Android TV was on erates launches and makes the way to becoming the them more cost-efficient. solution of choice among an increasing number of 3READY has the data operators. And we knew analysis capability to rec- that the market wanted a ognize, capture and inter- customizable UI solution pret usage patterns. The which was both cost-effec- system can apply multiple tive and fast to deploy. parameters, such as size of package, duration of the On top of Android Opera- customer relationship and tor Tier, 3READY has many location to dynamically The introduction built-in pre-integrated fea- configure the app to ena- of customization in tures that would otherwise ble the automated delivery the launcher can be need to be specially built. of specific content, includ- phased, scheduled These include: ing customized marketing over time to align offers. So offers and ser- with the product • Enhanced mini EPG vices are highly flexible, life-cycle and/or the • Large number of content adaptable, customizable. modules for different requirements of the content types business. • Players for VOD, live, catch-

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 15 BUILDING BLOCKS OF AN ANDROID TV STB SOLUTION

There are many aspects to Android TV integrations that the operator has to understand and manage. There are many things to orchestrate:

1. You need to properly requirements for Search conditional access. integrate Google Play and display of results Store and Google and recommendations 6. UI performance and Assistant in the correct priority optimization order 2. You need to comply 7. Front end integrates with all Google’s style 4. There is integration with the middleware guidelines for the with the player to which is a particularly remote control, from manage and you need important part of the the keys on the handset to ensure complete solution to output, notifications interoperability with all and for the user back-office functions, This set of challenges interface for IPTV/OTT/DVB, means that choosing the catch-up, playback, etc. right partners is essential 3. You need to ensure to ensure success in a you understand and 5. All has to reliably timely manner. comply with Google’s function with DRM/

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 16 CHOOSING THE RIGHT FRONT END

From the service provider user experience as they With A/B testing enabled point of view, the hunger move from one device to in the front end, an oper- for meaningful data to another to be more har- ator can rapidly create a better understand viewer monious, even seamless. focus group with a subset preferences will be un- They expect the array of of subscribers and test and relenting. Operators will content to be displayed in analyze their reaction to a demand software solutions a unified way, embracing new service or feature. So which combine customiza- operator-owned as well as the operator can make en- tion options, and personal- third-party services. hancements to the service ization, with a rich capacity with greater confidence to capture and interpret At the same time they that audiences will like it. data. increasingly expect front end technologies to gen- Operators will consider In terms of front-end erate valuable data and branding to be ever more and UIs, subscribers are enable sample testing of important in a competitive increasingly expecting services to assess how marketplace and they will the TV content selection viewers will react. require customization and and viewing experience continual improvement to to mirror that which Furthermore, operators try to galvanise subscriber they have become so will continue to try to loyalty. accustomed to on their mitigate cord cutting by favourite mobile devices. building strong relation- Consumers will expect the ships with viewers.

CHOOSING THE RIGHT MIDDLEWARE

The word middleware is Android TV feature set. reliably and with stability. now often misused since it Compared to what we re- Although the Android TV comes from the traditional ferred to as middleware in viewer gets a very rich STB environment, which earlier generations of STB, experience with plenty of was once dominated by middleware today is much apps, smooth UI, rapid legacy system develop- ‘thinner’ but it remains start-up, etc, the operator ment. That environment critical because it deliv- can only deliver this seam- is very different from the ers the entire Android TV lessly with live TV if all the Android TV environment user experience. Middle- complex intra-system con- which comes with a ful- ware ensures that the live nections are working per- ly-ledged OS, inherently content and on-demand fectly. Smooth interoper- enabling a sophisticated content as well as apps are ation of live TV, alongside user experience frame- all presented correctly. the Android TV features work including all Google set, and integration with Play Store services, You- In an Android TV deploy- back-office processes is Tube, etc. Business-cen- ment it is critical that totally reliant on high-per- tric features relating to all the business-related formance middleware, and the broadcast part, IPTV, features relating to live successful deployment remote management, etc video broadcast are all requires very significant are not in-built parts of the networked and enabled integration and testing.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 17 In today’s Android TV understand and manage. using IPTV/OTT/DVB. And platforms, resilient and There are many depend- it all has to reliably func- stable middleware plays encies to orchestrate, from tion with DRM/conditional a very important enabling how to correctly integrate access. Operators need a role. But the function the Google Play Store and front end that integrates of the middleware in an Google Assistant, to how with the middleware which Android-based platform to comply with all Goog- is a particularly important differs from that of tradi- le’s style guidelines for the part of the solution for tional deployments. remote control, such as the recently announced the keys on the handset Com Hem project. Tech- The Android TV platform to output, and for the user nicolor’s industry leading itself does a lot of the interface. middleware is the engine middleware’s ‘old’ job in of the system, bringing that the Android OS en- There is integration with together the chipset and ables many parts of the the player to manage and the Android TV platform. desired features set. It the need to ensure com- Its APIs and the DVB stack, should be noted that there plete interoperability with and enables 3SS’ 3READY are many aspects of An- all back-office functions. UI front end to seamlessly droid-based integrations performance and optimi- link into all these process- that the operator has to zation are critical whether es.

CHOOSING THE RIGHT HARDWARE

The key STB element from Android’s mobile Depending on the spe- needed for smooth UI heritage in more ways than cifics of the deployment, operation is a powerful one. Not only are subscrib- the royalties associated graphic processing unit ers able to access all their with the hardware may be (GPU). This needs to have favourite mobile apps on higher than compared to fast performance, and their TV, they are able to traditional deployments, interoperate perfectly with enjoy smoother, high-per- but this could be consid- the STB’s memory. The formance operation thanks ered as offset by reduced capacity of the device, the to the Android OS. development costs and bandwidth in the memory, time, and faster time to and the chipset are all key. One of the major benefits market. The CPU of the STB needs of Android TV STBs is that, to support the whole ser- as with smartphones, the vice. Of course, the STB user immediately sees the needs to work seamlessly benefits of the horsepow- with the conditional ac- er in the device in the UI cess/content protection/ and its operation, enabled DRM, video capability in by the chipset. Today, the terms of codecs. chipsets being used in Android TV-powered STBs Viewers of today’s Android are more closely aligned TV services are benefitting with those in smartphones.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 18 CHOOSE THE RIGHT SYSTEM ON A CHIP (SOC)

The SoC plays a central (on a later version of a (Trusted Execution Envi- role in security today and box) is largely seamless. ronment) and which allows therefore integration with Technicolor facilitates this the mutual isolation of the SoC is critical. The by strictly following the trusted applications oper- security vendor certifies official Android APIs for ating within it, to ensure SoCs independent of the the device/broadcast ele- maximum protection from operator. ments. performance problems which might be affecting Today if an operator is It is advised to select a any specific app, and to planning to launch an fully security-certified SoC mitigate against any hack- Android TV platform as a which includes the TEE ing attempts. 4K offering, chipsets that will support it are widely available.

All the latest 4K chipsets can run Android and the operator can make the choice based on the spe- cific broadcast ecosystem needs, e.g. the security solution to be supported. Changing chipset vendors

BACK END OPTIONS

Front end performance is develop the back end in- all devices, including the highly reliant on the power house. Important functions STB, and helps optimize and capability of the back- of the back end include data management. An- end. Offering innovative system monitoring and droid’s well-defined APIs features and informed pro- importantly the collection help facilitate unified back motions requires speedy, and processing of viewer end integration. reliable interoperability generated data. with content management, 3READY from 3SS sup- and with CRM and other An operator can choose to ports direct back end inte- business systems. have the same back end gration as well as pre-inte- to interconnect with the grated back end systems An operator can procure STB as well as other mul- from leading providers a back end solution from tiscreen devices (see Com including Kaltura, SES, a third-party technology Hem case study below). Huawei and Ooyala. vendor or, such as for Com This helps to harmonize Hem, the operator can the user experience across

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 19 SECURITY (CA/DRM)

Pay-TV security is required This resulted in highly saging and logic are exe- by content owners to customised integration cuted within the TEE. This ensure controlled sub- projects. Today, thanks to security model delivers scriber access. MovieLabs’ the ready availability of the protection required for Enhanced Content Protec- highly secure quality SoCs high-value content, while tion specifications outline (system-on-a-chip), it is allowing the unrestricted the security requirement now possible to ringfence operation of the open An- for content owners. Con- the premium TV content droid elements. tent protection is inde- processing from the rest of pendent of the OS, what the Android platform. For the Com Hem Android type of network is deliver- TV Operator Tier deploy- ing the content, and the Decryption and decoding ment – see case study STB choice. – security features inde- below – Com Hem select- pendent of Android – are ed Verimatrix VCAS Ultra In the past, the goal of protected by the modern security. security was to prevent SoC’s secure video path, software modifications on and other trust elements MediaCAS APIs from the STB, and unauthorized such as the TEE, built-in Google make it easier for software or applications to watermarking and robust apps to work with security be run on the STB. output control, such as systems that are onboard with HDCP 2.2. and to write apps that But due to the inherent incorporate security. openness with Android Modern secure SoCs have TV, the role of security unique immutable hard- Analytics is another line becomes more focused on ware IDs, unique keys of defence. With two-way isolating the content that for targeted and secure STBs the operator knows needs protecting from the communication. This what is happening across Android TV-enabled apps hardware-based security is the device population and in a secure area (the Trust- complemented by key-lad- can see any security anom- ed Execution Environment ders, used to derive con- alies as they emerge. – TEE). tent decryption keys (as in the Com Hem case study In the early days of An- – see below). droid TV, the main defence was to completely isolate The communication with the pay-TV stack from the the device itself, for au- Android application stack. thentication, secure mes-

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 20 UNIFIED VOICE SEARCH WITH GOOGLE ASSISTANT

With voice control playing plexity which Google are becoming simpler. a greater role in various solves thanks to the Assis- areas of people’s lives, tant being available out- With Google Assistant in- enabling Google Assistant of-the-box. Google’s TVIF tegrated, users can easily to help viewers easily find – ‘TV Input Framework’ discover content owned content through voice-ac- enables third party apps to by the operator as well as tivated unified search connect to the Android TV all hosted third-party con- across all apps is already platform, making metada- tent from installed apps proving a powerful prod- ta accessible and search- (like YouTube, Netflix, etc). uct differentiator, a prime able. And Google’s cross Additionally, Google Assis- example being Com Hem, silo search already exists. tant, as part of 3READY’s whose hybrid Android So the operator saves time functionalities, enables the Operator Tier (N) hybrid and cost with Android TV user to change channel by TV Hub service went live in and Google Assistant. Of voice commands, allows April 2018. course, by using it, the him or her to control smart operator needs to show home devices like lights Digital voice capabilities Google and third-party or blinds to set the per- will become pervasive, and search results alongside fect environment e.g. for voice/Google Assistant are the operator’s own, but a movie, all just by voice. differentiators that give many operators will con- The subscriber can have the Android ecosystem an sider that the benefits an actual conversation advantage. Android brings outweigh this tradeoff. with the operator’s service, a consumer-first brand into to improve the content what was an engineer- Integrating Google Assis- recommendation and dis- ing-based world of oper- tant into the Android TV covery experience, or to ator boxes, and the brand STB is straightforward as interact with IOT devices. appeals to the young. it is a Google component and can work out-of-the- 3SS is working closely with There are many operation- box. Google to ensure integra- al advantages of choosing tion of all the latest and to use Google Assistant. Integrating voice into the future Google Assistant Without the support of remote control has more features into 3READY. Google Assistant, the op- complexity, and requires erator would need: the handling of Bluetooth protocols and ensuring 1. Quality access to all the correct performance, metadata being reliably supplied by all third-party stability, sound quality, all apps require significant integra- 2. The know-how and ability tion and testing. Google to build a cross silo search has recognized the need mechanism from scratch 3. Need to construct a voice for more API standardiza- search capability in-house, tion and so the processes from the ground up

So that is three levels of resource-intensive com-

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 21 INTEGRATING NETFLIX Android TV and Android to allow, for instance, of streaming apps like TV Operator Tier are both schedule times to appear Netflix is independent of Netflix-ready, in that the in the recommendations, operator security, but the licensing of Netflix, along showing Netflix content chipset must be certified with other third-par- from Search. Certification to show that trusted ap- ty apps, is pre-agreed, processes and criteria plications (found inside subject to certification. from Netflix are strict, but the TEE) can co-exist with However, integration still efficient in our experi- other TEE-resident trusted needs to be carried out ence. Content protection applications.

SAFE – AGILE WORKING FOR FASTER LAUNCHES AND BETTER PROUCTS The old-style ‘assembly For big multi-platform organize teams, and new line’ or waterfall approach projects with numerous streamlined processes for to development is becom- dependencies and a larg- decision-making. ing a thing of the past. Im- er set of involved parties, plementation timeframes extensions to these tech- Technology providers of 12 to 24 months or niques are required. One work very closely with more are not fast enough, paradigm which has been in-house delivery teams and importantly, not nearly applied successfully in with SAFe. ‘Big table flexible enough, in today’s the multiscreen world is meetings’ are frequent competitive landscape. the use of SAFe (Scaled and well-organized. Inter- Agile Framework). SAFe dependencies are better “Agile” has been a buz- takes the agile concepts of understood, and all indi- zword for a while. Orig- SCRUM and Kanban to the viduals feel both empow- inating in the traditional next level, enabling scaling ered and motivated. software industry, the and broadening of reach, concept is getting slow- blending in multiple third Meanwhile, with SAFe, the ly adopted in our space. parties. operator can feel confi- Agile principles, such as dent, retaining a high level SCRUM or Kanban, are SAFe makes delivery a of control. With the agile being introduced. These more iterative and com- development philosophy methodologies allow municative process, with of SAFe, people working individual teams to dra- delivery/acceptance in- on a project have a great- matically reduce lead time crements often measured er understanding of their between definition and in days and weeks rather interdependencies, and delivery of a product, cut- than months. Addition- they will more likely pull in ting waste in time, money ally, sub-projects/tasks the same direction. and other resources inside are carried out in parallel projects, and increasing where possible. Embrac- The result of all these stakeholder satisfaction. ing true agility not only forces is faster-time to transforms the way soft- market and higher quality The core concept here is ware is developed, yield- of services. empowerment and trust in ing better outcomes and the delivery team by the more rapidly, it can often stakeholders. necessitate new ways to

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 22 ANDROID TV DEPLOYMENTS – CHECKLIST FOR SUCCESS

A. EXPERIENCED AND CERTIFIED HARDWARE VENDORS If an operator wishes to deploy speedily, there is particularly acute need to work with certified providers. There are a range of certifications required with Android TV, and any system deployment requires extensive compatibility and deep performance testing. Time and money can be saved by choosing partners with Android-specific experience.

B. PROVEN AND STABLE MIDDLEWARE Only complete, fully developed and certified middleware can reliably enable the many diverse capabilities and services in Android TV, while minimizing the need for re- engineering or the need for corrective work.

C. CERTIFIED AND PROVEN CAS / DRM Stable reliable content protection is a must for any pay-TV business. Android TV specific certification will ensure proper access control for the service.

D. USE REFERENCE ARCHITECTURE By using Android TV’s reference architecture, the operator can save significant integration time. Accelerates SoC and hardware certification. It also gives extra transparency to developers. Time to market is cut for all parties.

E. LEGAL AND CERTIFICATION CONVERSANT ANDROID TV EXPERTS The Android environment is specialist and at present there are a limited number of parties with deployment experience. Certification can be complex in a rapidly evolving landscape. Familiarity with the processes, protocols and people involved will help accelerate project launches.

F. ALIGNING, PLANNING OF DELIVERY BY VENDORS Middleware and application development should be concurrent and go hand in hand throughout the project. With agile development processes, including SAFe, vendors are in frequent communication, are fully apprised of project status and interdependencies, throughout the entirety of the implementation. By adopting a highly collaborative agile approach, projects can be delivered end-to-end in as little as 12 months.

G. ACCELERATED CERTIFICATION Often operators take the view that certification, such as for Netflix, is something that comes quite late in the delivery process. However, there are huge benefits to undertaking certification early in the project. By doing so the operator is giving Google and relevant third parties ample time to review minimum specifications, validate the hardware etc, and so certification activities will not cause a delayed launch.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 23 WORKING WITH GOOGLE

Google has taken great TV project deployments, in tation, technical specifi- strides in demonstrating our experience, such as in cation and compliance its commitment to sup- the case of Com Hem. This guidelines. By taking these porting the multiscreen project was the result of measures, Google has pay-TV industry, in particu- close collaboration among removed many significant lar its continuously evolv- technology providers hurdles which might oth- ing Android TV Operator partnering with Com Hem, erwise introduce risk and/ Tier proposition. Operator including Google, and it or project delays. Day- Tier is an acknowledge- fostered extremely good to-day, Android projects ment of the important role working relationships. today can run much more that operators play, as smoothly and efficiently financiers of STBs and as Deploying Android TV is than just 12 months ago. marketers connecting with a much more transpar- the user base. ent operation today than even just a year ago due Google are helpful and to much improved and far supportive during Android more detailed documen-

SAMPLE PROJECT TIMELINE This graphic represents the typical project structure and processes embracing agile development and SAFe practices. With enhanced understanding of interdependencies, better communication, and with shorter, more iterative delivery cycles, Android TV projects can be delivered in as little as 12 months.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 24 CASE STUDY – COM HEM LAUNCHES FIRST HYBRID TV OPERATOR TIER PLATFORM FLAGSHIP 3READY DEPLOYMENT – COM HEM TV HUB IN SWEDEN – APRIL 2018

Sweden’s Com Hem appointed 3SS primary project lead with overall responsibility for key dependencies, including integration and interoperation with complementary system elements such as DRM and CRM. Com Hem chose the 3READY Android TV solution with Custom Launcher and Technicolor middleware and STB to drive both of Com Hem’s two distinct, branded services.

ABOUT COM HEM THE LAUNCH Com Hem offers broad- Group an important driver In early 2018 Com Hem band, TV, play and teleph- of creating a digital Swe- launched the new UHD-4K ony services to Swedish den. Com Hem brings its Hybrid STB “Com Hem TV households and compa- 1.45 million customers the Hub” based on the latest nies. Com Hem’s powerful broadest range of digi- generation of Android and future-proofed net- tal-TV channels and play TV™ Operator Tier, based work with speeds of up services via set top boxes on Android version N. to 1 Gbit/s covers half of as well as on-the-go for the country’s households, tablets and smartphones. making the Com Hem

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 25 THE CHALLENGE

Com Hem wanted to deliv- and the entire viewing to deploy fast, in under er a next generation, high- experience with a new 12 months. It wanted to ly engaging STB experi- ultra-intuitive EPG which launch swiftly and begin to ence to Com Hem Group’s would enable a high-qual- commercialize the service subscribers on cable, ter- ity personalized experi- as quickly as possible. The restrial, IPTV and OTT. It ence. It needed a solution entire process needed to wanted to take advantage which would be able to be smooth, seamless, with of all the benefits of the drive Com Hem’s two no disruption to current latest version of Android technologically discrete viewers. Practically no TV, Android N, with Oper- and separately branded operator has (1) the in- ator Tier but no operator consumer services, Com house resources and (2) anywhere has deployed Hem and Boxer. Com Hem the expertise to accom- this brand-new platform broadcasts via DVB-C plish such a very ambitious (at April 2018), and few (cable), IPTV and OTT project efficiently without people have experience of with Boxer transmitting in the right set-up of external it. In particular, addition- DVB-T (terrestrial TV) and partners. ally, Com Hem wanted to OTT. Adding to the chal- enhance discoverability lenge, Com Hem wanted

HIGHLIGHTS AND OUTSTANDING FEATURES:

• Simple and intuitive • Integration of all value-adding • One common Hardware and experience as well as Google Services for users Software base for Com Hem discovery of all content types like GoogleCast to push any and Boxer brands, delivering including Live TV, Catch-up, content from mobile devices high efficiency and quality of SVOD, TVOD and content of directly on the TV experience partners like Netflix, SVT and TV4 under one umbrella • Access to all apps from the • Additional marketing Google Play Store such opportunities are available • Unified platform identifies the as YouTube and all games to Com Hem, based on user, the network being used using the Google Assistant characteristics such as and displays the appropriate which enables users to find location, subscriber duration UI and content choice, in all content and channels and history, creating of accordance with each system’s from Com Hem as well as all themed content offers, cross business model installed third-party apps plus device promotional offers, the possibility to voice-control among others • Reduced complexity via new smart home Remote-Control concept • Advanced Analytics and with state-of-the-art design • 4K and UHD support for best Business Intelligence to allow combined with a trailblazing possible picture quality data-driven decisions for new UI and EPG which Content, Features and UI challenges the traditional TV • Dynamic User Interface Guide allowing Real-Time UI and Content Updates and scheduled feature rollouts

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 26 COM HEM’S TRAILBLAZING NEW UI AND EPG SAYS GOODBYE TO THE TRADITIONAL TV GUIDE

Subscribers experience a Super-smooth scrolling content types including new concept UI and EPG, immediately shows what’s Live TV, Catch-up, SVOD, facilitated by 3READY. In a playing now, what is avail- TVOD and content of brand-new viewing experi- able from the past seven partners including Netflix, ence, Com Hem has ban- days of broadcasts and SVT and TV4 under one ished the classic TV Guide enables impulse selection umbrella. grid and numbered chan- and instant start of catch- nel listings, while redefin- up content. ing zapping. The new Com Hem plat- Ultra-intuitive navigation form delivers a simple and makes live channel surfing truly intuitive experience a more visual experience. as well as discovery of all

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 27 RESULTS

Com Hem rapidly confidence, based on in- Com Hem’s two systems launched its next-genera- terviews and verified user now run in parallel high- tion Com Hem Tv Hub An- feedback data enabled by ly efficiently thanks to droid TV UHD-4K Hybrid 3READY. 3READY’s ability to seam- STB to subscribers across lessly incorporate and multiple distribution net- Com Hem subscribers now apply customization to ser- works types, without any benefit from an array of vices, including different interruption to services. special features alongside content configuration, user Google’s rich Android TV features and branding. Com Hem took advantage feature set including: of 3READY’s A/B testing Com Hem and Boxer sub- to fine-tune its new EPG • GoogleCast scriber bases enjoy immer- based on direct feedback • Access to extensive array of sive, easy-to-search UI/ apps from Google Play Store from a sample group of • Google Assistant enabling UX’s, and a brand-specific subscribers. Therefore, unified search across all apps custom launcher. Com Hem was able to • Netflix debut its new TV Guide • TV4 Play & SVT Play • Partner apps accessible and user interface with directly via remote-control

FUTURE-READY

Sitting at the hub of the architecture, 3READY will support the rollout of fu- ture service enhancements including UHD channels as they are added to the Com Hem Group’s offer- ings.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 28 QUESTIONS & ANSWERS

On June 5 2018, 3SS hosted a webinar on the topic of Android TV and focusing on the Com Hem Android TV Operator Tier deployment announced in April 2018. Here are some common questions which were asked during the webcast:

How much influence will mentation. While stipulat- What Google require- Google have on my prod- ing some basic guidelines, ments do I need to satis- uct and design? Google’s record so far has fy? not been prescriptive, but In fact, the operator has rather, Google has been For Operator Tier, the near complete latitude in proactive and responsive main requirements are that the definition and design to operators and enabling operator must offer the of the product. Google tech partners. The Android Google Play Store, have is very interested in TV TV Operator Tier proposi- a Home button on the operator deployments tion in particular, gives the remote, show notifications, and in our experience, has operator the unrestricted and integrate Google As- demonstrated support by opportunity to deliver a sistant. offering assistance and custom next-generation resources during imple- experience.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 29 How does an operator Google communicates all customized one in order overcome the content important OS information to enhance efficiency, and licensing challenges? to operators deploying to minimize refactoring Android TV, sharing re- and re-development and In an Android TV deploy- lease windows and dead- to help ensure minimum ment, the Google Play lines. Google also issues disruption for viewers. Store aggregates a wide re-releases for validation variety of content and and integration. Also, pre-installed apps which Google holds partner Does Android TV have you can provide to sub- events around the globe DVB-C and DVB-T sup- scribers via the TV service, to which operators are in- port? What does it take so much content licensing vited. There they can learn to get it working? has already been done. about and prepare for the The operator can simply technology roadmaps for Yes, DVB-C and DVB-T cherry-pick which services Android TV. are both supported by to pass on to viewers, such Android TV. It is the role as Netflix, Amazon, etc. As of middleware to be the more apps join the Google Can you launch with An- foundation for integration Play Store, the operator droid’s standard launcher of all these technologies. can simply add these to and upgrade to custom In other words the DVB the service offering, with- launcher later? stack and IPTV stack add out the need for extra components which com- licence agreements. Start Yes you can. We would plement the Android TV your certification process- advise launching the platform. Then it is the job es early to ensure certi- custom launcher based of the front end to ensure fication is not a delaying on user feedback com- all the elements, including factor later. bined with analytics and the DVB elements and A/B testing to help ensure the APIs, all interoperate user acceptance. Also, seamlessly. Can we have preinstalled the launcher should be apps in Android TV considered to be part of launcher and then update the underlying application it through Google Play architecture. This will help Store? ensure smooth operation and full interoperability Yes you can. with system functions. An operator can launch with a limited amount of cus- How does the operator tomization in the custom ensure that the product launcher, and this cus- will be compatible with tomization can be further major OS upgrades in realized in line with the future such as Android N product’s or the business’ to Android O? lifecycle. We would recom- Does Google provide any mend advance planning heads-up about future of a timeline for the mi- OS releases? gration from the Android standard launcher to a

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 30 CONCLUSION

By selecting Android TV The growth of Android TV Operator Tier, service uptake has been remark- providers are, at a stroke, able. Faster time-to-mar- empowered to launch an ket, lower overall costs, impressive array of attrac- and speedier ignition of tive and familiar services revenue flow are proving to subscribers in a brand- an irresistible cocktail to ed, customized environ- a growing population of ment. With each passing service providers. Android month, we see operators TV Operator Tier is rapidly of all sizes opting to join becoming a game-changer the Android TV revolution, in pay-TV, and for some turning their backs on old classes of operator, may incumbent development dominate. models. 3SS is standing by to sup- Credit is due to Google port operators of all kinds for recognizing the needs as they deliver next-gen of operators in our com- services to viewers. petitive marketplace.

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 31 ABOUT 3SS

3 Screen Solutions delivers world-class software solutions to service providers and technology innovators to bring video on any screen. 3SS designs and engineers bespoke front end and back end solutions for TV & Video. The ground-breaking 3READY Android STB + Multiscreen Solution solves broadcasters’ and operators’ challenges while elevating audience engagement, and transforming the economics of multiscreen digital entertainment. With 3READY, branded and custom services can be deployed faster, accelerating revenue flow. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. Customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Swisscom, Com Hem, Canal Digital, Unitymedia, Vodafone Kabel Deutschland, SES, Eutelsat, ProSiebenSat1 and O2/Telefonica. www.3ss.tv

ABOUT TECHNICOLOR

Technicolor is the world’s leading creative technology company, providing the most exciting and innovative digital life experiences. At Technicolor Connected Home, we engineer next-generation home network and video solutions that enable bandwidth intensive content to be distributed at gigabit speeds and enjoyed seamlessly regardless of place, device or time, in a context-aware environment. We do all of this so consumers can easily engage with devices in ways that finally deliver on the full promise of the connected and intelligent home. www.technicolor.com

DEPLOYING ANDROID TV STBS – 3SS & TECHNICOLOR – SEPT 2018 32 CONTACT DETAILS

3 Screen Solutions Hauptstrasse 20 70563 Stuttgart Germany

+49 711 219508 0 [email protected] www.3ss.tv

Technicolor Worldwide HQ 1, Rue Jeanne d’Arc 92443 Issy-les-Moulineaux France

+33 1 41 86 50 00 [email protected] www.technicolor.com

Published in September 2018.

This brochure is for informational purposes only and it does not constitute an offer by 3SS or Technicolor.

3SS and Technicolor reserve the right to change the information at any time, and assume no responsibility for any errors, omissions or changes. All brands and product names used may be registered trademarks and are hereby acknowledged.

For more information please contact via email: [email protected]