Towards a Psychology of Food and Eating: from Motivation to Module
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traditional factor analysis to structural-causal 8. Cronbach and Meehl, note 7, p. 291 15. For SFA issues in longitudinal data anal- modeling in developmenlal research, m Experi- 9. t^anonical regression models can be written ysis, see I J. McArdle and F Anderson, Lalenl mental Psychology in the ruiure, V. Sarris and A. as a restricted structural equation model where variable growth models in research on aging, in Parducci,'Eds. (Krlbaum, Hillsdale, NJ, 1984); j.J. we eliminate (a) the error variance D^ ^ 0 on the The Handbook of the Psychology of Aging, J.E. Birren McArdle, Principals versus principles in factor latent variable C and (b) the internal validity as- and K,W. Schaie, Eds. (Plenum Press, New York, analysis, Multivariate Behavioral Researth, 25(1), sumptions of uncorrelated residuals among the V" 1990); J.J. McArdle and F. 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(Plenimi Press, New York). rected mainly by culture-specific Towards a Psychology of Food and traditions. This article deals with Eating: From Motivation to Module to three psychologically significant Model to Marker, Morality, Meaning, Paul Rozin is a Professor of Psy- and Metaphor chology at the University of Pennsylvania. His research inter- Paul Rozin ests are the interaction of biolog- ical, psychological, and cultural influences in relation to food at- titudes and food choice; cultural psychology; and cultural evolu- Each human being experiences from being a source of nutrition tion. Address correspondence to a food trajectory that begins with and sensory pleasure to being a so- Paul Rozin, Department of Psy- one food, milk, and expands to an cial marker, an aesthetic experi- chology, University of Pennsyl- vania, 3815 Walnut St., Philadel- incredibly varied set of foods and ence, a source of meaning and phia, PA 19104-6196; e-mail: preparations, attitudes, and food- metaphor, and, often, a moral en- [email protected]. related rituals. Food progresses tity. These transformations are di- Published by Cambridge University' Press aspects of human relations with on animal abilities and plasticity of the human brain, body form, food. First, although food relations depend very much on two things: and mind. constitute a major part of human the type of food and the range of Throughout human history, ob- life, they have been virtually ig- food. Specialists, who concentrate taining adequate or pleasing food nored by psychologists. Second, on one kind of food (such as car- has been a major force in deter- biological, psychological, and cul- nivores, insectivores, and some mining both daily events and tural adaptations to food problems fruit and leaf eaters), face few events of great significance. The become the basis (model) for other problems in selecting or balancing linkage between the Eastern and biological and cultural aspects of their diet. Because their range of Western Hemispheres, initiated humans, by the processes of pre- foods is narrow, their food must, by Columbus, had a massive effect adaptation in evolution and acces- of necessity, contain all essential on world politics and daily life. sibility in development, so that elements (the only way for a lion The explorations that led to this food adaptations become general- to be vitamin Bl deficient is for it great "Columbian exchange" were ized to other systems. This pro- to eat vitamin-Bl-deficient zebra). motivated in large part by a desire gression constitutes one of the For such animals, the identifica- for spices. great transformations in human tion of food can be programmed Today, expenditures on food cultural and individual history, genetically. For carnivores, most constitute the largest single cate- and represents the linkage of a ba- psychologically interesting adap- gory for the world at large.^ Food sic biological motivational system tations occur in the search process and drink constitute approximate- to aesthetic, social, and moral as- (because they often eat prey that ly 21% of total expenditures in pects of life. Third, human and an- are widely scattered and hard to Western developed countries, but imal food relations offer special ad- detect) or in the capture of moving more than 50% in many of the vantages for the study of general prey. Substantial social coopera- much more populous Third World processes. tion, motor and tracking skills, countries, notably, India and and elaborate constructions (e.g., China.