American Conference Institute's National Advanced Corporate

December 5-6, 2006 • Marriott East Side, New York, NY

American Conference Institute’s th National 18 Advanced advertising Corporate Counsel Forum on law Legal solutions to new advertising challenges. Interactive Workshops Monday, December 4, 2006 12:00 pm – 5:00 pm In the palm of Intensive Workshop for New Advertising Attorneys your hand. & Business Executives Walk a Mile in the Regulators’ Shoes — • Current trends in new A Holiday Advertising Treasure Hunt media advertising

Thursday, December 7, 2006 • The regulators’ requirements 9:00 am – 12:00 pm for online advertising Using Consumer Surveys and Clinical Studies for Substantiation • Avoid advertising litigation Purposes pitfalls

Lead Sponsor Media Partner

Sponsored by

EARN

CLECREDITS

Register Now • 888-224-2480 • AmericanConference.com/adlaw Now is the time to enter the new age of advertising and marketing — you cannot afford to fall behind! The face of advertising is changing in the wake of multiple technological advances. As technology seems to be moving faster than the law, it is more important than ever to be up to date with recent laws and regulatory trends. With the onset of personal websites such as myspace.com, as well as blogs, new issues arise such as uploading copyrighted material, using bloggers as inexpensive product endorsers, and attracting regulatory scrutiny when targeting younger markets. Mobile phone advertising and text messaging give rise to new levels of confusion regarding which rules to apply (CAN-SPAM or TCPA?), and you need to make sure you know where to look when your client needs answers quickly. Whether you have attended American Conference Institute’s Advertising Law Conference in the past or this will be your first time, you are sure to benefit from our revamped, highly practical panels. This year, the program is specially tailored to offer hands-on sessions and materials you can apply directly to your practice. We are introducing new faculty members from well-recognized advertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

3 The FTC’s settlement with Optin Global, and the new 3 Preventing ambush marketing paradigm for managing affiliates 3 Engaging in an international advertising campaign Relying on puffery to avoid communicating a claim that 3 Improving client development and retention must be substantiated 3 3 Using consumer surveys in litigation 3 Negotiating talent agreements under the new SAG contract Also, add value to your attendance by taking advantage of one of our interactive workshops. The pre-conference workshop, Walk a Mile in the Regulators’ Shoes – A Holiday Advertising Treasure Hunt, will be an informational networking forum where new advertising lawyers and executives head for the streets of Manhattan for “problem” ads. The post-conference workshop, Using Consumer Surveys and Clinical Studies for Substantiation Purposes, will be an in-depth look at how to establish ironclad methods for conducting and applying these studies for substantiation, and if necessary, litigation. Register now to ensure your place at what is sure to be a sold-out event! Call 1-888-224-2480, fax your registration form to 1-877-927-1563, or register online at www.americanconference.com/adlaw

American Conference Institute: ACI is introducing a new look for our Advertising Law conference, to incorporate the idea of entering into a new The leading provider of conferences for high-level legal and business professionals. era of technology for the advertising industry. We’re interested in hearing your feedback! Please send all Each year, more than 21,000 in-house counsel, attorneys in questions and/or comments to Andra Dallas, Conference private practice, and other senior executives participate in ACI Director, [email protected]. Thank you, events – and the numbers keep growing. and we look forward to hearing from you. By Lawyers, For Lawyers ACI’s highly trained team of attorney producers are dedicated, full-time, to developing the content and scope of our conferences. They speak your language, ensuring that our programs provide practical, strategic guidance on cutting-edge issues. Unparalleled Learning and Networking ACI understands that gaining perspectives from — and building relationships with — your colleagues during the breaks can be just as valuable as the structured conference sessions. ACI strives to make both the formal and informal aspects of your conference as productive as possible.

Exhibitor

2 Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw agenda-at-a-glance

Monday, December 4, 2006 Tuesday, December 5, 2006 Wednesday, December 6, 2006 Thursday, December 7, 2006

Morning 8:00 Continental Breakfast Q 8:00 Continental Breakfast Q Post-Conference Workshop “B” and Registration 9:00 a.m. to 12:00 p.m. 8:30 Co-Chairs’ Opening Remarks 8:30 Co-Chairs’ Opening Remarks Using Consumer Surveys and Clinical 9:00 Back to Basics – A Common Studies for Substantiation Purposes 8:45 Where the Regulators Stand – Sense Approach to Working With Increased Responsibility Requirements for Advertising Talent Unions and Complying & Marketing With Union Agreements

10:00 Trend or Transformation? 10:15 Coffee Break Q Media Power in the Hands of Consumers 10:30 Maximizing the Attorney/Client Relationship on Advertising and 10:45 Coffee Break Q Promotions Matters 11:00 Advertising Past, Present & Choose Track A or B Future – How Prepared Are A. In-House Counsel Track We for the Next Wave? B. Outside Counsel Track

11:45 Beyond the Lanham Act – A Practical Guide to a Lawyer’s Role in Developing Marketing Campaigns

Afternoon Pre-Conference Workshop “A” 12:00 Networking Luncheon for 1:00 Networking Luncheon for 12:00 p.m. to 5:00 p.m Speakers and Delegates Speakers and Delegates

Walk a Mile in the Regulators’ 1:30 Puffery or a Claim? Making 2:15 Gaining Valuable Lessons Shoes – A Holiday Advertising the Fine Line Distinction From Advertising Litigation Treasure Hunt 2:15 Advertising & Marketing on 3:30 Refreshment Break a Global Scale – Getting It Right the First Time 3:45 Complying With the 50 States, 3:30 Refreshment Break Including California!

3:45 Prepare to Be Ambushed – 5:00 Conference Concludes A Real-Time Look at What Happens When Your Sponsorship Plan is Compromised

5:00 Conference Adjourns for the Day

Gain key insights from these top advertisers, advertising agencies, experts, and regulators:

The Dannon Company GlaxoSmithKline Nokia

Domino’s Pizza Home Depot Office of the New York State Attorney General FTC The Lustigman Firm, P.C. Pfizer, Inc. Gateway, Inc. Monroe Mendelsohn Research …and many more General Electric NFL

Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw 3 pre-conference workshop A conference agenda Day 1

Monday, December 4, 2006 Tuesday, December 5, 2006 12:00 p.m. – 5:00 p.m. (Lunch will be provided)

Intensive Workshop for New Advertising 8:00 Registration and Continental Breakfast Q Attorneys & Business Executives 8:30 Co-Chairs’ Opening Remarks

Walk a Mile in the Regulators’ Shoes — Elisa Garcia Executive Vice President, General Counsel A Holiday Advertising Treasure Hunt Domino’s Pizza (Ann Arbor, MI) Liisa Thomas Terri Seligman Partner Partner Winston & Strawn Loeb & Loeb LLP (Chicago, IL) (New York, NY) Whether you are new to advertising law, or you have been practicing for a few years, now is the time to reach a more 8:45 Where the Regulators Stand – Increased thorough understanding that will catapult you to the next level. By this time in your practice, you likely are counseling your Responsibility Requirements for Advertising clients on how to run those colorful, exciting ads so that they & Marketing pass muster with the regulators and so that they avoid becoming the subject of a fair use claim. Mark Fleischer Assistant Attorney General In this workshop you'll get the chance to take your knowledge Office of the New York State Attorney General to the next level. We'll step into the shoes of the regulators and (Albany, NY) examine ads for appropriate substantiation and trademark and other rights clearance issues. After a discussion of the basics, Lesley Fair you will break into groups and hit the streets of Manhattan for Senior Attorney, Division of Advertising Practices an advertising treasure hunt. During the hunt, you will be led Federal Trade Commission toward advertising claims that may require substantiation, (Washington, DC) spotting ads that may violate fair use laws, and determining appropriate use of brand names and slogans. D. Reed Freeman Once you return to the workshop room and review your results, Partner the workshop leader will delve deeper into some of the issues Kelley Drye & Warren LLP that you can expect to face down the advertising pipeline. (Washington, DC) Specific highlights include: • CAN-SPAM and the complex web of online • Advertising clearance basics relationships (including a recap of where we are now) • Trademark and copyright law for advertisers • FTC’s suggestions for managing affiliates • Promotion and sweepstakes • How legitimate companies can inadvertently have • Direct-to-consumer communications their ads run in unexpected places - identifying common online privacy issues • FTC and AG position on law of agency as applied - e-mails (with an update on CAN-SPAM) to online advertising relationships - fax advertisements • Blogs and advertising critics highlight potential - text message ads problems advertisers face in policing their advertising - telephone solicitations placements • FTC’s settlement with Optin Global; State AG law - data security and privacy obligations enforcement actions and settlements, and the new paradigm for managing advertising affiliates - due diligence - contracts - monitoring - enforcement • Recent developments in direct marketing • E-mail marketing

4 Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw • FTC’s position on running promos to children - the implications of Grokster when advertising • Special issues with word-of-mouth advertising products that are capable of both infringing and • How can it be misleading? non-infringing uses • Regulation of fax advertising and pre-recorded - minimizing potential for secondary liability when telemarketing messages creating websites that permit sharing of content - the implications of incorporating peer-to-peer services in your advertising campaign Operating and Surviving in the New • Setting up guidelines for mobile phone advertising - outlining legal implications (Or Not So New) Media Environment - text messaging - what rules apply—CAN-SPAM or TCPA? 10:00 Trend or Transformation? Media Power - opt-in requirements in the Hands of Consumers - domain names 12:00 Networking Luncheon for Ronald Urbach Speakers & Delegates Partner Davis & Gilbert LLP (New York, NY) 1:30 Puffery or a Claim? Making the With consumers shifting away from traditional media Fine Line Distinction into the webisphere, this session will explore: Rick Kurnit • Social networking sites and self-published home pages Partner - experimenting with user-generated advertisements Frankfurt Kurnit Klein & Selz - risks in giving up creative control (New York, NY) - reaching younger markets — attracting regulatory scrutiny How do you ensure that your puffery does not cross the - bloggers as paid product endorsers line and become a claim that you must substantiate? - disclosure issues If you are relying on humor to avoid communicating something “real,” you need to be sure that the execution - uploading copyrighted content will be funny. Humorous illustrations of your product - SAG/AFTRA clearance positioning may come across as a demonstration or an - common copyright issues for bloggers endorsement—both hot buttons for regulators and an - commercial speech & the First Amendment opening for competitor challenges. Through a series of Q advertisements that hover on the line between puffery 10:45 Coffee Break and making a claim, Rick Kurnit will show you how to anticipate when a claim will be communicated and how to 11:00 Advertising Past, Present & Future — minimize your risks of creating an unsubstantiated claim. How Prepared Are We for the Next Wave? Specific highlights of this session include: • Determining whether an advertisement makes a claim Lisa Rovinsky that requires substantiation Senior Counsel, Networks • Developing a workable review process Nokia • Building a rapport with your creative team (Atlanta, GA) • Relying on humor to avoid the need for substantiation • Understanding the importance of the execution Brian Murphy of the concept and production values Partner • Case studies where humor has succeeded and failed Frankfurt Kurnit Klein & Selz (New York, NY) 2:15 Advertising & Marketing on a Global Scale • Don’t touch that remote—imagining a world — Getting It Right the First Time without commercials - harnessing the power of TiVo and DVR Kathryn Barrett Park - the rise of branded entertainment Trademark Counsel - the possibility of a return to sponsor-driven General Electric shows of the 1950’s (Fairfield, CT) • Advertising after Grokster - overview of standards for secondary liability Wendy Reed for copyright infringement Partner - time-shifting, space-shifting, and format-shifting Heenan Blaikie LLP (Toronto, CA)

Nick Johnson Wednesday, December 6, 2006 Partner Osborne Clarke (London, UK) • Creating a global review program for a multinational 8:00 Continental Breakfast Q company 8:30 Co-Chairs’ Opening Remarks - implementing best practices • Global perspectives on obtaining releases from talent • Meeting bonding requirements in the US and Canada 9:00 Back to Basics—A Common Sense Approach • Update on EU efforts to regulate advertising to Working With Talent Unions and Complying • Using children in advertising—new regulations with Union Agreements in Eastern Europe • Advertising in China, India & beyond—what Ivy Kagan Bierman to expect in coming years Partner • Advertising in Canada - best practices in comparative advertising Loeb & Loeb LLP - special privacy requirements (Los Angeles, CA) - complying with French language laws • Negotiating with the union - advertising to children - resolving union disputes • Identifying different unions’ requirements for 3:30 Refreshment Break someone who is part of the union • What if an actor is nonunion? • Practical considerations for when you have union, 3:45 Prepare to Be Ambushed – A Real-Time Look different unions, and/or non-union actors in one at What Happens When Your Sponsorship advertisement Plan is Compromised • How to prevent running afoul of SAG Anastasia Danias • Understanding the consequences of noncompliance Associate Counsel • Incorporating third-party rights into your advertising NFL Properties, Inc. - using sound recordings in commercials (New York, NY) 10:15 Coffee Break Q Joseph Lewczak Partner 10:30 Maximizing the Attorney/Client Relationship Davis & Gilbert LLP on Advertising and Promotions Matters (New York, NY) Alberto Berton-Moreno Jr. CHOOSE TRACK A or B Partner Sena & Berton Moreno In-House Counsel Track: (Buenos Aires, Argentina) When a company piggybacks on your sponsorship Teigue Thomas dollars and your goodwill, the risk of losing money and Associate General Counsel credibility is inevitable. The bigger and better your Gateway, Inc. sponsorship deal is, the more likely it will be ambushed, (Irvine, CA) and spectators will be confused by who is sponsoring the event, movie or television show they’re watching. In this Candace Thurmond session, you will see the ripple effects of ambush Director, Legal marketing. The discussion leaders, with their first-hand Home Depot experience, will work with you to devise a plan to prevent (Atlanta, GA) an ambush at the outset of the deal, and tell you how to • Knowing what to look for in a request for proposal overcome the challenges if and when it happens. from outside counsel 5:00 Conference Adjourns • Who interacts with outside counsel: Legal or marketing? • Explaining to outside counsel how the legal department operates • Determining the right model for your company, depending on the size of your legal team

6 Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw • When is the right time to call outside counsel? • The role of inside counsel versus outside counsel - organizing your team so you can avoid calling in the development of claims and advertising outside counsel on the “small stuff” • The need for a dynamic copy review process - key legal compliance training techniques for your - adequate substantiation creative team - facilitating the development of equity and • Managing how money is spent on legal representation comparative claims • Creating and maintaining long-standing relationships • Understanding how advertising is developed with outside counsel - creative process - visualization of benefit • Evaluating the risks—legal, reputation, and Outside Counsel Track: marketplace position - considering your adversary Corrina Ulrich • What does winning look like—a market based Partner approach to valuing a lawsuit win Perkins Coie (Seattle, WA) 1:00 Networking Luncheon for Speakers & Delegates Diana Lee Bixler Partner Pattishall, McAuliffe, Newbury, 2:15 Gaining Valuable Lessons From Hilliard & Geraldson LLP Advertising Litigation (Chicago, IL) Walter McCullough • Getting to know your client's culture, brands President and markets Monroe Mendelsohn Research • Understanding what the specific advertiser (New York, NY) or advertising agency does for your client - knowing business objectives, job functions Arnold Friede and processes Senior Corporate Counsel - grasping their challenges, pressures, corporate Pfizer, Inc. strategies and risk profiles (New York, NY) • Staffing advertising and promotions teams for cost-effective and fast response • Preparing and sharing forms, templates and guides Randall Miller for advertising and promotions matters Partner • Interacting with the client: Who is your client — Arnold & Porter LLP in-house counsel, the marketing team, or the advertiser? (McClean, VA) • How does that affect your relationship? • Keeping the threat of litigation in mind when • How does that impact attorney/client privilege issues? substantiating claims • Lessons to be learned from litigation case studies • Realizing that advertising claims will be evaluated 11:45 Beyond the Lanham Act—A Practical “in context” with entire campaign Guide to a Lawyer's Role in Developing • Defining the scope of actionable claims Marketing Campaigns - anything advertiser says is fair game - materiality thresholds are lowering Raymond J. DeRise • Maintaining the paper trail Vice President & Associate General Counsel - avoiding “rah rah” e-mails (discussing “crushing GlaxoSmithKline the competition” or “tricking customers”) (Pittsburgh, PA) • Once in litigation: - different approaches depending on where Elizabeth Forminard advertising claims are litigated Senior Corporate Counsel - consumer class action Pfizer, Inc. - competitor suit (Morris Plains, NJ) - government litigation • Using surveys in litigation Steven Zalesin • Spending the right amount of time and money to keep Partner the survey from getting thrown out by the judge Patterson Belknap Webb & Tyler LLP (New York, NY)

3:30 Refreshment Break Thursday, December 7, 2006 9:00 a.m. – 12:00 p.m. 3:45 Complying With the 50 States, Including California! Using Consumer Surveys and Clinical Michael Mallow Studies for Substantiation Purposes Partner Loeb & Loeb LLP Nancy Dowling (Los Angeles, CA) Senior Marketing Counsel The Dannon Company, Inc. Liisa Thomas (White Plains, NY) Partner Winston & Strawn Andrew Lustigman (Chicago, IL) The Lustigman Firm, P.C. • Setting up an internal system for individual (New York, NY) state compliance • Administering a national advertising campaign The arduous studies your company engages in (and has you • Special issues to watch out for in each state review) can be an advertiser’s best friend or worst enemy. - sweepstakes and promotions In this intensive workshop, you will act as the consumer - loyalty and rewards programs and participate in a mock survey. Through this hypothetical - retailer requirements practice session, you will get the necessary tools to conduct - gift certificates efficient surveys and engage in clinical studies the right way. - direct-to-consumer advertising (telephone and fax ads) The discussion leaders will help you create a checklist so you - data breach can ensure that your survey will not be challenged by your - social security number protection laws competitors. Specific highlights include: • Complying with California laws - California unfair competition law • Determining when it’s necessary to conduct a market - Business and Professions Codes 17-200 and 17-500 research survey - Consumer Legal Remedies Act - knowing when additional research is necessary • Fitting a survey for a particular purpose 5:00 Conference Concludes • Working with market researchers and experts to debunk competitor’s claims • How to design a clinical study • How to make sense of and describe results • Developing consumer behavior and psychology evidence

Continuing Education Credits

Accreditation will be sought in those jurisdictions requested by registrants which have continuing EARN education requirements. To request credit, please indicate on the Registration Form.

CLECREDITS This course has been approved in accordance with the requirements of the New York State Continuing Legal Education Board in the amount of 14.0 hours. An additional 5.0 hours will apply to workshop A and an additional 3.5 hours will apply to workshop B.

ACI certifies that this conference has been approved for MCLE credit by the State Bar of California in the amount of 12.0 hours. An additional 5.0 hours will apply to workshop A and additional 3.0 hours will apply to workshop B.

8 Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw Here are just some of the companies who have attended our past Advertising Law conferences…

AARP Countrywide Financial Ice Miller Resort Condominiums Abbott Laboratories Cox Communications Intel Corporation International Alticor Cricket Communications Interpublic Group of Companies RJ Reynolds Altria Dell Computer Corporation ITS Ross Products America Online Digitas Javelin Direct Advertising Worldwide American Express Company DirecTV Group Jenny Craig SAIC Ameriquest Mortgage Company Domino's Pizza JM Smucker Company Samsung Electronics America Anheuser-Busch Companies Draft Worldwide Johnson & Johnson SC Johnson & Son Apple Computer E Morris Communications Kimberly Clark Corporation Schering Plough Corporation Applica Consumer Products E&J Gallo Winery Komatsu America International Schick/Wilkinson Sword Company Applied Biosystems Eastman Kodak Company Sears Roebuck & Company Arby's Ladies Professional Golf Service Master Company eBay Association Arnell Group Sightline Marketing EDiets.com Leap Wireless International Assurant Group Simmons Company Enterprise Rent-A-Car Lego Systems AT&T Corporation Skyline Chili Estee Lauder Companies Leo Burnett Worldwide AT&T Wireless Southeast Toyota Distributors Eveready Battery Company Levi Strauss & Company ATI Technologies Sovereign Bank Exclusive Resorts Loreal USA Incorporated Avon Products Sprint PCS Expedia Lowes Companies Bally Total Fitness Staples Exxon Mobil Corporation MasterCard International BellSouth Telecommunications Starbucks Coffee Company Farmers Insurance Group Match.com Bissell Homecare Subaru of America FCB San Francisco Mercedes-Benz of North Boehringer Ingelheim First Data Corporation America Sun Microsystems Borders Group Fisher Price Microsoft Corporation Taco Bell Boston Beer Company Foote Cone & Belding Miller Brewing Company Target Corporation BP America Communications Monsanto Company Tech TV Brylane Frito Lay Motor Coach Industries Texas Instruments Cablevision Systems FUJI Photo Film Motorola Time Warner Cable Corporation GAF Materials Corporation MTV Networks TJX Companies Campbell Soup Company Gateway Nationwide Mutual Insurance Toro Company Campbell-Ewald GE Healthcare NEC Solutions Toyota Canandaigua Wine Company Georgia-Pacific Corporation Nestle Purina Petcare Toys R Us Canon USA Gillette Company New Century Mortgage True Value Company Capital One Financial GlaxoSmithKline Nextel Communications Turner Broadcasting Systems Corporation Goodyear Tire & Rubber Nissan North America Unilever Cargill Company Novartis Consumer Health Univision Carmax Auto Superstore Great Brands of Europe Office Depot USAA Bank Castrol Grey Global Group Orbitz LLC CBS Vartec Telecommunication Guideline New York PepsiCo Chanel Verizon Gulf States Toyota Pfizer CIBA Vision Corporation Visa USA Hasbro Philips Electronics Circuit City Group Wachovia Corporation Home Box Office Philips Lighting Company CitiBank Walt Disney World Company Home Depot Phillip Morris Clorox Company Wells Fargo & Company Home Shopping Network Pizza Hut Coca Cola Company Western Union Financial Honda North America Playtex Products Services Colgate Palmolive Company Honeywell CPG Porsche Cars North America Whirlpool Corporation Columbia House Company Household International Primerica Financial Services William Wrigley Jr. Company Comcast Cable Communications HSBC Finance Corp Procter & Gamble Company Wyeth Pharmaceuticals Computer Associates Hyatt Hotel Corporation Providian Financial Corp Xerox Corporation International Hyundai Motor America Quaker Foods & Beverages XO Communications ConocoPhillips IBM Corporation Rayovac Yamaha Motor Corporation Coors Brewing Company Iams Company Readers Digest Association Yum! Brands

Chairs: Mark Fleischer Randall Miller Assistant Attorney General Partner Office of the New York State Arnold & Porter LLP Elisa Garcia Attorney General (McLean, VA) General Counsel (Albany, NY) Domino’s Pizza Brian Murphy (Ann Arbor, MI) Elizabeth Forminard Partner Senior Corporate Counsel Frankfurt Kurnit Klein & Selz Terri Seligman Pfizer, Inc. (New York, NY) Partner (Morris Plains, NJ) Loeb & Loeb LLP Kathryn Barrett Park (New York, NY) D. Reed Freeman Trademark Counsel Partner General Electric Kelley Drye & Warren LLP (Fairfield, CT) Speakers: (Washington, DC) Wendy Reed Arnold Friede Partner Alberto Berton-Moreno Jr. Senior Corporate Counsel Heenan Blaikie LLP Partner Pfizer, Inc. (Toronto, CA) Sena & Berton Moreno (New York, NY) (Buenos Aires, Argentina) Lisa Rovinsky Nick Johnson Senior Counsel, Networks Diana Lee Bixler Partner Nokia Partner Osborne Clarke (Atlanta, GA) Pattishall, McAuliffe, Newbury, (London, UK) Hilliard & Geraldson LLP Liisa Thomas (Chicago, IL) Rick Kurnit Partner Partner Winston & Strawn Ivy Bierman Frankfurt Kurnit Klein & Selz (Chicago, IL) Partner (New York, NY) Loeb & Loeb LLP Teigue Thomas (Los Angeles, CA) Joseph Lewczak Associate General Counsel Partner Gateway, Inc. Anastasia Danias Davis & Gilbert (Irvine, CA) Associate Counsel (New York, NY) NFL Properties, Inc. Candace Thurmond (New York, NY) Andrew Lustigman Director, Legal The Lustigman Firm, P.C. Home Depot Raymond J. DeRise (New York, NY) (Atlanta, GA) Vice President & Associate General Counsel Michael Mallow Corrina Ulrich GlaxoSmithKline Partner Partner (Pittsburgh, PA) Loeb & Loeb Perkins Coie (Los Angeles, CA) (Seattle, WA) Nancy Dowling Senior Marketing Counsel Jennifer Moore Ronald Urbach The Dannon Company, Inc. Partner Partner (White Plains, NY) Alston & Bird Davis & Gilbert LLP (Atlanta, GA) (New York, NY) Lesley Fair Senior Attorney, Division of Walter McCullough Steven Zalesin Advertising Practices President Partner Federal Trade Commission Monroe Mendelsohn Research Patterson Belknap Webb & Tyler LLP (Washington, DC) (New York, NY) (New York, NY)

10 Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw Sponsorship Opportunities

ACI works closely with each sponsor to create a distinctive package tailored to individual marketing and business development objectives. Our objective with every sponsor is to foster a rewarding and long-term partnership through the delivery of a wide variety of sponsorship benefits and thought leadership opportunities. For more information, please contact: Benjamin Greenzweig Director of Business Development, U.S. (212) 352-3220 ext. 238 or [email protected]

Lead Sponsor

At Loeb & Loeb LLP, we value every approach, every detail and every matter. With one of the preeminent entertainment law practices in the world and a nationally recognized advertising and promotions practice, Loeb & Loeb brings dynamic experience that is unmatched in the industry. In particular, we add value to our clients with our significant experience in the following areas: Advertising and Promotions; Branded Content; Entertainment and Media; Intellectual Property Litigation; Trademark Clearance and Portfolio Management; and Merchandise Licensing. We advise Fortune 500 companies, advertising and promotions agencies, public relations firms, entertainment and media companies, direct marketers and other clients with respect to all aspects of their advertising, marketing and promotional activities, providing transactional, regulatory and dispute resolution assistance. Specifically, we negotiate and draft agreements, such as talent, music and production; clear advertising and substantiation materials; draft rules and review collateral materials for sweepstakes and other promotions; assist in litigation and other dispute resolution; provide counsel for brand integration efforts; and review direct-to-consumer marketing materials for regulatory compliance (direct mail, e-mail, and other marketing). It all adds up to the bottom line: LOEB & LOEB adds Value. For more information, please visit www.loeb.com.

When in New York... Combine business with pleasure in NYC! A midtown landmark gloriously restored, the New York Marriott East Side, located in the heart of the finest shopping, theaters, museums and nightlife, is just one block east of Park Avenue and four blocks from Grand 6

Central Terminal, within walking distance of numerous corporate offices and tourist hotspots. 0 0 2

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American Conference Institute’s Monday, December 4, 2006 12:00 pm – 5:00 pm th National Intensive Workshop for New Advertising Attorneys & Business 18 Advanced advertising Executives Corporate Counsel Forum on Walk a Mile in the Regulators’ Shoes — A Holiday Advertising law Treasure Hunt Thursday, December 7, 2006 Legal solutions to new advertising challenges. 9:00 am – 12:00 pm Using Consumer Surveys and Clinical Studies for Substantiation In the palm of your hand. Purposes

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