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John C. Maxwell Las 17 Leyes Incuestionables Del Trabajo En Equipo

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John C. Maxwell Las 17 Leyes Incuestionables Del Trabajo En Equipo JOHN C. MAXWELL LAS 17 LEYES INCUESTIONABLES DEL TRABAJO EN EQUIPO Betania es un sello de Editorial Caribe © 2001 Editorial Caribe una división de Thomas Nelson, Inc. Nashville, TN — Miami, FL (EE.UU.) E-Mail: [email protected] www.caribebetania.com Título en inglés: The 17 Indisputable Laws of Teamwork © 2001 por Maxwell Motivation, Inc. Publicado por Thomas Nelson Publishers Traductor: Ricardo Acosta Tipografía de la edición castellana: A&W Publishing Electronic Services, Inc. ISBN: 0-88113-658-1 Reservados todos los derechos. Prohibida la reproducción total o parcial de esta obra sin la debida autorización por escrito de los editores. Impreso en los Estados Unidos de América Printed in the United States of America Este libro está dedicado a los miembros del Grupo INJOY: Ustedes me han hecho mejor de lo que soy. Han multiplicado mis recursos para el bien de otros. Me han capacitado para que lo que hago lo haga con excelencia. Me han permitido disponer de más tiempo. Ustedes me representan allí donde yo no puedo estar. Me proveen un ambiente de comunidad que yo disfruto. Ustedes llenan los deseos de mi corazón. ¡Nunca les podré agradecer lo suficiente! CONTENIDO Reconocimientos Introducción 1. LA LEY DE LO TRASCENDENTAL Uno es demasiado pequeño como para pretender hacer grandes cosas ¿Cuál es su sueño? Para Lilly Tartikoff es curar el cáncer. Ella no es científica ni necesita serlo. Todo lo que necesita es conocer la ley de lo trascendental. 2. LA LEY DEL CUADRO COMPLETO La meta es más importante que la participación individual ¿Qué es lo que motiva a un ex Presidente de los Estados Unidos a recorrer el país en autobús, dormir en un subterráneo y trabajar con sus manos durante una semana? La respuesta es posible encontrarla en la ley del cuadro completo. 3. LA LEY DE LA ESPECIALIZACIÓN Cada jugador tiene un lugar donde dar lo mejor de sí Si usted fuera un líder del mundo libre, ¿cómo decidiría qué trabajo dar a alguien que puede realizarlos todos con calidad, incluyendo el suyo? Si quiere que todos sean unos triunfadores, entonces tendrá que usar la Ley de la especialización. 4. LA LEY DEL MONTE EVEREST A medida que el desafío crece, la necesidad de un trabajo en equipo aumenta Tenzing Norgay y Maurice Wilson eran ambos unos escaladores experimentados que usaban el equipo correcto. Entonces, ¿por qué uno de ellos murió en la montaña mientras que el otro la conquistó? Solo uno de ellos conocía la ley del Monte Everest. 5. LA LEY DE LA CADENA Todo equipo es tan fuerte como lo es su eslabón más débil ¿Importa si mil de sus empleados están haciendo un excelente trabajo pero solo uno de ellos comete un error? Solo pregunte a la compañía que tuvo que pagar más de 3 mil millones de dólares por daños y se vio atrapada por la ley de la cadena. 6. LA LEY DEL CATALIZADOR Los equipos triunfantes tienen jugadores que hacen que las cosas sucedan ¿Qué haría usted si el 31 de diciembre se acercara rápidamente y sus vendedores estuvieran muy por debajo de las metas propuestas para el año? Dave Sutherland puede decírselo: Su equipo alcanzó las metas porque él vivió siempre según la ley del catalizador. 7. LA LEY DE LA BRÚJULA La visión da confianza y dirección a los miembros del equipo El presidente de Enron supo solo dos meses antes de la decisión multimillonaria de la compañía de entrar en las ventas por Internet pero no se preocupó en absoluto. ¿Saben por qué? Porque él y su equipo estaban cosechando los beneficios de la ley de la brújula. 8. LA LEY DE LA MANZANA PODRIDA Las malas actitudes arruinan al equipo Esperaban aplastar a la competencia. Tenían el talento y la ambición para ganar. Pero en lugar de eso, se auto destruyeron. Si solo hubiesen conocido la ley de la manzana podrida. 9. LA LEY DE LA CONFIABILIDAD Cuando de contar se trata, los compañeros de equipo deben poder contar los unos con los otros Quizás en su organización las personas no se mueran cuando alguien comete un disparate. Pero sí puede ocurrir que alguien muera, debido a un error, en este tipo de negocio familiar. Por eso es que la ley de la confiabilidad es tan importante para ellos. 10. LA LEY DEL PRECIO El equipo no logra alcanzar su potencial cuando falla en pagar el precio Pudieron haber sido el negocio de ventas al por menor más grande del mundo. En lugar de eso se vieron obligados a cerrar sus puertas después de 128 años en el negocio. ¿Por qué? Los líderes estaban pagando el precio por ignorar la ley del precio. 11. LA LEY DE MARCADOR El equipo puede hacer ajustes cuando sabe dónde está parado Miles de compañías de ventas por Internet han fracasado. Algunas que han tenido «éxito» siguen esperando tener ganancias. Pero esta compañía se mantiene ganando, creciendo y haciendo dinero. ¿Por qué? Porque ellos siempre han tenido en cuenta la ley del marcador. 12. LA LEY DE LA BANCA DE APOYO Los grandes equipos tienen mucha fuerza colectiva ¿Quién es, por lo general, el jugador más valioso de una organización? ¿El principal ejecutivo? ¿El presidente? ¿El jefe de ventas? ¿Creería si le dijera que puede ser alguien del departamento de recursos humanos? Creería si conociera la ley de la banca de apoyo. 13. LA LEY DE LA IDENTIDAD Los valores compartidos definen al equipo ¿Cómo puede lograr que miles de personas se sientan entusiasmadas de trabajar en una bodega de almacenamiento usando ropa color anaranjado brillante y proveyendo para cada necesidad de los clientes? Bernie Marcus y Arthur Blank lo hicieron al levantar su compañía sobre el fundamento de la ley de la identidad. 14. LA LEY DE LA COMUNICACIÓN La interacción aviva la acción El equipo tuvo diez líderes en diez años. Los empleados estaban desanimados y amargados y la compañía se estaba debilitando económicamente. ¿Cómo fue que Gordon Bethune pudo salvar a esta aerolínea de la hecatombe? Empezó a usar la ley de la comunicación. 15. LA LEY DE LA VENTAJA La diferencia entre dos equipos igualmente talentosos es el liderazgo El equipo estaba enfrentando problemas serios. Tenían todo lo que necesitaban para triunfar: talento, apoyo, recursos, todo excepto la cosa más importante. La única esperanza para revertir la situación era alguien que entendiera la ley de la ventaja. 16. LA LEY DE LA MORAL ALTA Nada duele cuando se está ganando ¿Qué pudo impulsar a un hombre de 50 años de edad que ni siquiera sabía nadar a soportar el dolor de entrenar para el triatlón más difícil del mundo? No. No fue la crisis de la edad mediana. Fue la ley de la moral alta. 17. LA LEY DE LOS DIVIDENDOS La inversión en el equipo crece mucho a través del tiempo ¿Alguna vez te han hecho caer en la trampa de aceptar un trabajo? A Morgan Wootten le sucedió, y como resultado, ha cambiado las vidas de miles de niños. Su vida dedicada a dar le enseñará todo lo que necesita saber sobre la ley de los dividendos. RECONOCIMIENTOS Cada libro que escribo es un trabajo de equipo. Y este no es la excepción. Quisiera agradecer a las personas que me ayudaron a crear Las 17 leyes incuestionables del trabajo en equipo: El equipo INJOY que me ayudó a reflexionar sobre las leyes y a pulirlas Margaret Maxwell, mi esposa, mi mejor amiga y mi compañera número uno,quien me dio sugerencias excelentes mientras trabajábamos en el libro Linda Eggers, que siempre está atendiendo a todos los detalles de mi vida Kathie Wheat, que hizo una tremenda investigación para el libro Stephanie Wetzel, que refinó el manuscrito al leer y editar cada palabra Charlie Wetzel, cuyo escrito extiende mi influencia alrededor del mundo INTRODUCCIÓN De alguna manera, cada día usted forma parte de algún equipo. La pregunta no es: «¿Participará en algo que involucre a otros?» La pregunta es: «¿Se involucrará con otros para tener éxito?» La respuesta podrá encontrarla en este libro. Todos sabemos que trabajar en equipo es algo bueno; más que bueno, ¡es esencial! ¿Pero cómo se logra esto? ¿Qué es lo que hace que un equipo tenga éxito? ¿Por qué algunos equipos ascienden rápidamente a las cumbres más altas del éxito y ven cómo su visión se hace realidad, mientras que otros parecen no ir a ninguna parte? Estas son preguntas que no tienen una respuesta fácil. Si así fuera, los deportes tendrían más campeones mundiales y la lista de las compañías de Fortuna 500 nunca cambiaría por más años que pasen. Uno de los desafíos de aprender acerca del trabajo en equipo es que aun las personas que han llevado equipos a los niveles más altos en sus respectivos campos, a veces tienen que enfrentar la dura tarea de poner su dedo en el punto que separa a un gran equipo de una colección de individuos que no logran funcionar unidos. Alguien quizás diga que la clave del triunfo es un fuerte trabajo ético. ¿Pero no ha conocido usted a muchas personas que trabajan muy duro de forma individual pero que nunca se unieron para alcanzar su potencial plenamente? Otros creen que los grandes equipos surgen de una buena química. Dicen: «No puedo explicar cómo lo creas, pero definitivamente lo reconozco cuando lo veo». ¿Cómo aprender de eso para establecer su propio equipo? Como un comunicador que pasa cada año horas incontables hablando a audiencias vivas, siempre estoy buscando las vías más directas para enseñar verdades complejas. Eso es lo que hace un comunicador: tomar algo complicado y hacerlo sencillo.
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