The Future of Retail Technology with Martin Shave – Microsoft Business Applications Industry Lead
The future of retail technology With Martin Shave – Microsoft Business Applications Industry Lead Listen to Episode How we buy things is changing. These days, you can book a cab using This pace of change affects every retailer. Even the specialists. an app, no need to make a call or talk to someone if you don’t feel Whether selling cars, clothes or washing machines. And being able like it. For a retail customer, the experience of purchasing goods has to provide a connected experience solely through an e-commerce changed because of such apps. There was already a significant shift site is a challenge. If you want to buy a new car, you may do initial to buying online, further accelerated by many shops not being open research online, but you still want to sit in the car, get a feel for it, look during the pandemic. But we are seeing the pace of change, and at the trim, play around with the seat. New technology can help with innovation, increase. this experience. Mixed reality, for example, introduces an element of interactivity. You can see a customisable 3D image of what you want to buy through an app on your phone or desktop, even down to the trim of your choice. This elevates e-commerce into something more valuable to your customer. 2 / 6 Will consumers always need an element of physical retail experience? In some cases you do want to touch, taste, or even smell (that ‘new car Beacon and proximity-based technology, and opting into apps, helps smell’) the products you are buying, so the future of commerce isn’t retailers capture customer information.
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