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DONATE to the DAILY the Campaign DONATE TO THE DAILY The Campaign ONLINE wewill.northwestern.edu/supportDaily for the Future of or for more giving options and info visit dailynorthwestern.com/donate MAIL The Daily Send your check made out to The Daily Northwestern to: The Daily Northwestern, 1999 Campus Drive, Evanston, IL 60208 Northwestern For questions about donations: Call Stacia Campbell at (847) 491-4896 or email [email protected] OUR GOALS • You will receive a tax receipt for your donation • Checks made to NU should indicate “for The Daily Northwestern” on Provide a technological overhaul that will help the memo line transform The Daily’s digital extensions and provide • Pledges or bequests made to The Daily through NU’s planned giving program student journalists with access to the types of hard- also will count for this Campaign ware and software they may be expected to wield in • 100% of all contributions will go to the The Daily professional newsrooms. • There are multiple “naming” opportunities which SPC would be glad to discuss with any donor Fund scholarships that will allow students with Media Contact: Jeremy Mullman [email protected] (312) 377-4135 limited means to dedicate their time to The Daily. Establish reserves that will allow The Daily to Can I direct my Northwestern gift to The Daily? remain focused on what it has always done best: training and inspiring journalists. Absolutely. The NU Development Offi ce has graciously agreed to count gifts to The Daily toward the “We Will” campaign and to Over the next fi ve years, we hope to raise $1 million Medill. We are very grateful for the cooperation and support. When and attract at least 500 individual donors. giving to The Daily via NU’s “We Will” campaign, please make sure to direct your “Gift Designation” to The Daily Northwestern. Estate Planning There is also an opportunity to include The Daily in your estate planning. Please contact Jamie Strait at (847) 467-6912 or Mary Anderson at (847) 467-4337 in the Development Offi ce. Why is The Daily launching a $1 million fundraising campaign What life skills do students learn at The Daily? seeking 500 individual donors? The Daily counts many of America’s top journalists as alums, and The Daily is a valuable resource for the Northwestern community and many of them will tell you that they learned more in the newsroom a vital proving ground for the thousands of budding journalists who than anywhere else, leading to future careers. Medill has always trained there. We want to ensure that this resourse is available for believed students learn more through actually practicing journalism, future generations. and The Daily is the strongest vehicle for that on NU’s campus. Why give now? Doesn’t NU support The Daily? Where are the alums who worked at the Daily now? The Daily is run by a nonprofit called Students Publishing Company, They work at the Washington Post, New York Times, CNN, Sports which is independent from the university. While NU provides office Illustrated, National Public Radio, ESPN and virtually any other space and other helpful resources, SPC has not received direct funding major national news organization you can name. from NU since 1983, when the university stopped providing the paper with a portion of the income from student fees. Why continue the print edition of The Daily? What will the money be used for? Print advertising is responsible for nearly 90% of The Daily’s revenue, as is the case for nearly every legacy publication—student and profes- The campaign has three primary areas of focus: It will fund a techno- sional—in the country. Immediately shedding our print product would logical overhaul, fund scholarships so students with limited means have disastrous effects on our bottom line. What’s more, other campus will be able to work for The Daily, and it will establish reserves that papers who’ve eliminated print have seen revenue declines in excess of will allow The Daily to remain focused on what it has always done the related cost savings. The corresponding loss of visibility also hurt best: training and inspiring journalists. their web traffic and staff-recruitment efforts. Who reads The Daily? Who is leading the campaign? The Daily is the dominant news source on Northwestern’s campuses, Michael Wilbon of ESPN and Christine Brennan of USA Today, two and the only daily newspaper in Evanston. The print edition of The proud alums, are co-chairing the campaign, with assistance from the Daily reaches 15,000 students, faculty and staff each weekday dur- board and staff of Students Publishing Company, other Daily alums, ing the academic year. Dailynorthwestern.com delivers approximately and even current staff. 250,000 page views per month. How many students work at The Daily? FOR GIVING INSTRUCTIONS, PLEASE SEE THE BACK PAGE More than 150 students produce news and editorial content for The Daily each year, along with 10-15 work-study employees on the business side who support the publication in advertising, production, accounting and administration..
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