ottexec.com/magazine Fall 2018 Riding the Big Data and Analytics Wave Surfing New Opportunities with Customer and QoE Insights Nothing to See Here Executive Q&A Using Metadata to Fuel Discoverability Nick Buzzell, CEO Trial and Error NBTV OTT Subscription vs. Ad-Supported Services Ryan Chanatry, General Manager By the Numbers First Look Media What Can Data Tell Us About OTT QoE? Ariff Sidi, Chief Product Officer Herding Cats Verizon Digital Media Services Content Options Have Exploded—Big Data is the Lasso The Great Escape Can Big Data and Addressable Advertising Stop the Viewer Exodus? Big Social How to Tap Into Social Networks to Understand Customers For more information:
[email protected] June 2019 • NYC Past Sponsors Past Speakers Inside this Issue Case Studies 18 Qligent Quad-Play Case Study by Ted Korte Executive Q&A 9 NBTV’s Nick Buzzell, CEO 20 First Look Media Topic.com’s Ryan Chanatry, General Manager 23 Verizon Digital Media Services’ Ariff Sidi, Chief Product Officer For more information:
[email protected] Trends & Analysis 5 Ad Supported TV: Yesterday, Today, and Tomorrow by Michael Smith June 2019 • NYC 10 Big Data Accelerates the Great Escape from Advertising by Mark M. Myslinski 16 Big Data Grows in the IP and OTT Landscape by Ted Korte Executive Insights 4 Big Data is Boring, But Necessary by Brian Mahony 7 Android TV Operator Tier and the Future of the Set Top Box by Bruno Pereira 14 8 Reasons to Be Excited About the Impact IMF Will Have on Content Localisation by Dom Bourne 26 Is Everything Old, New Again or is Everything New, Old Again? by Scott Calka Best Practices 24 Using Metadata to Fuel Discoverability by Rhodes Mason 28 Picking a Technology Partner for Your OTT Challenge is Critical by Scott Puopolo 30 Using Data and Analytics to Understand the “Why” Behind TV Content Viewership by Cory Sher OTT Executive Magazine Volume 7, Issue 4 - Fall 2018 Published by: Trender Research Inc., 24 Village View Road, Westford, MA 01886
[email protected] TAFF Copyright 2018 by Trender Research, Inc.