Short-range update
Director of Product Management, Kjetil Holstad © Nordic Semiconductor
Nordic pioneered short-range low power IoT
Advanced multi-protocol SoCs Leading on integration
Propritary Bluetooth 802.15.4 802.15.4 ANT 2.4GHz RF Low Energy Thread ZigBee Ease of use Enabling diversification
> 2 billion 2002 2003 2011 2017 2018 units shipped
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Bluetooth Low Energy driving short-range IoT
Total Bluetooth Low Energy shipments (million units) 1 629 ~1 billion
1 320 units to be shipped in 2021 . Have surpassed all other short-range 1 050 low-power technologies 812 642 542 424 ~26% 334 unit CAGR 2019-2023 . Continued growth in consumer segments
2016 2017 2018 2019 2020 2021 2022 2023 . Accelerated uptake in non-consumer segments Source: IHS Markit | Technology, now part of Informa Tech, Wireless IoT Connectivity Intelligence Service, 2019
3 © Nordic Semiconductor
Opportunity for expansion in 802.15.4
> 250 million Multi-protocol units to be shipped in 2020* Value add opportunity
. Basis for Thread, ZigBee and Proprietary . Bluetooth/Thread/Zigbee combo ICs protocols built on top of 802.15.4 . Higher end SoCs . Smart Home and Industrial/Enterprise . Innovation and value in Software Automation
* Nordic estimate for SAM in ZigBee, Thread and proprietary 15.4 applications 4 © Nordic Semiconductor
Large and fragmented ecosystems Keys: Interoperability – coexistence - security
Thousands of devices Locks & security systems Buttons Sensors Household appliances, HVAC, Cleaning, cooking Switches, plugs and lights
App stores
Hubs/speakers/remotes/ Smart Home voice assistants gateways
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Extremely diverse market space
Short-range market unit shipment map – 2019
. Many market verticals with complimentary requirements . Next 5Y; healthy mix of existing large markets and new high-growth markets
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Opportunity for value add and differentiation
Scalability across technologies, markets and customers ICs Software Markets Nordic Application Higher value ICs frameworks & reference designs Embedded Connectivity processing
System . Investments ASP OS and Increase modules First IC middleware in platforms MCU Boot value per MOU design Manager . Maximize Open Thread Security Software R&D value Lower cost ICs Nordic Nordic Connectivity libraries and stacks drivers
Platform that scale at Framework on top of IC Identifying commonalities customers platform General purpose vs Rapid, targeted expansion Portability across ICs specifics
7 © Nordic Semiconductor
nRF52 Series – a winning family
Total Bluetooth LE listings January-September 2019 421 . Market proven . Unique market insight through our customer base and design win share . nRF52 Series allow us to 120 tactically move in the
47 right direction(s) 38 42 42 25 17 19 2024 9 9 10 10 10 11 13 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 5 5 5 5 6 6 6 . Further expansion through new software Competitors no. 1-39 Nordic Semiconductor
8 © Nordic Semiconductor
nRF52 Series – a winning family
Revenue per series from introduction quarter . Platform that will continue to grow over the coming years . From low-end to high-end and still expanding through active customer engagements . Recent additions to nRF52 Series has strengthened ASP for our Bluetooth LE
Average selling price, Bluetooth LE (ASP) Year 1 Year 2 Year 5 Year 3 Year 4 Year 0 2015 2016 2017 2018 2019 YTD nRF51 nRF52 9 © Nordic Semiconductor
Broad product range maximizes value
. New series nRF53 Value . Pushing the boundries upwards . Lower power, more capable, increase security nRF52840 1024kB/256kB
aQFN CSP nRF52833 . Mid end SoC 512kB/128kB . Bluetooth 5.1, Thread and ZigBee . 64MHz M4F with 512kB Flash and 128kB RAM nRF52832 aQFN CSP 512kB/64kB . Supports up to 105�C nRF52
QFN CSP
nRF52811 . Low end SoC with Direction Finding 192kB/24kB . Bluetooth 5.1, Thread and ZigBee nRF52810 . 64MHz M4 with 192kB Flash and . Further expansion in the 52 series 192kB/24kB QFN CSP 24kB RAM . Tactical and strategic . Capture new high growth markets QFN CSP
Available now Roadmap
2016-2018 2019 2020 10 © Nordic Semiconductor
Introducing nRF52833 SoC
nRF52833
512kB Flash w/Cache In the higher end of the series 64MHz ARM® Multi-Protocol Cortex®-M4F 2.4GHz Radio 128kB RAM AHB / APB / Easy DMA / PPI / APB DMA AHB / Easy
System Peripherals NFC-A Tag
AES DEBUG Oscillators
5�TIMER 3�RTC WDT 32MHz RC/XO nRF52810 nRF52811 nRF52832 nRF52833 nRF52840
32kHz RC/XO Digital, Analog I/F and IO Ports . Extended temperature range up to 105oC 2�UART 3�SPI 2�I2C Power Supply . Bluetooth 5.1, Thread and ZigBee multi-protocol PDM I2S QDEC Two-stage LDO . Same architecture and software as the rest of 2�ACMP 4�PWM 12-bit ADC Buck DC/DC
42-GPIO Crossbar POR BOD the nRF52 Series for ease of adoption
11 © Nordic Semiconductor
nRF53 – The new flagship SoC Coming soon Builds on top of nRF52 Series Pushing boundaries upwards . Significantly lower power . Significant performance increase . Security advancements
Further aligned with nRF91 Series Architecture and Software platform . Large overlapping customer-base for short- and long-range, increases scalability . Accelerated uptake in non-consumer segment
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Significant ongoing software investment
Unifying Nordic Application Cloud applications . Support for all Nordic ICs (>nRF52 Series) frameworks & reference and tools designs . Support for all Nordic wireless technologies (Bluetooth LE, Thread, ZigBee, LTE, NB-IOT) . Complete solution from board to cloud IDE OS and Modern middleware System modules MCU Boot . RTOS integration for complex designs MOU Manager PC & mobile tools . Open source when and where it makes sense Open Thread . Modern development and distribution model
Scalable Nordic Nordic Connectivity libraries and HW design & kits . For low and high complexity applications stacks drivers . For single core and multi-core SoCs . Allow customer to focus on application nRF Connect SDK Supporting Components 13 © Nordic Semiconductor
nRF52 made stronger through partnerships
Direction Finding Mesh Cloud Locationing
Quuppa RTLS Wirepas mesh nRF52840 qualified Tile integration in platform supports solution runs on for Amazon nRF52 SDK from nRF52 Series nRF52 Series FreeRTOS platform Nordic
14 © Nordic Semiconductor
Audio partnership with Cirrus Logic
Strong established partnership Combining excellence of both companies . Nordic – a world leader in low-power RF and Bluetooth . Cirrus Logic - a world leader in audio and voice processing ICs
Demonstration vehicle Full end-to-end audio over Bluetooth Low Energy . Industry leading ultra low power consumption . Active customer evaluations
15 © Nordic Semiconductor
1. Significant opportunities in the short-range wireless landscape
2. Continued investments in nRF52 and nRF53 Series to accelerate growth
3. Expanding our reach with strategic partnerships