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Mediaflo Technology- Making Mobile Mass Multimedia “A Reality”

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Mediaflo Technology- Making Mobile Mass Multimedia “A Reality” MediaFLO Technology- Making Mobile Mass Multimedia “A Reality” Parag Kar Director Govt Affairs (India & SAARC) [email protected] Executive Brief Agenda • The Enablers – 3G Devices & Lifestyle Changes • Conventional Methods – Wireless MM Challenges • MediaFLO Technology – Overcoming Business Challenges – New Air Interface – Quality Viewing Experience • MediaFLO Distribution System • FLO Operator’s Model • Conclusion Executive Brief IntegrationIntegration ofof DevicesDevices LeadingLeading toto ConvergenceConvergence Convergence of Multimedia Consumer Electronics and Personal Mobile Devices is being enabled by Qualcomm… now! The Portable Wireless Media Center Executive Brief 3G3G ChipsChips NowNow -- MoreMore PowerfulPowerful ThanThan EverEver BeforeBefore The Engine to Drive Mobile Multimedia Applications Micro- RF PM CDMA Processor Application MSM GSM/GPRS APIs GPS 1 2 3 DSP 4 5 6 3D Graphics 7 8 9 DSP 0 Video * * Memory Audio • Smaller Form Factor Power Mgt Imaging • Highly Integrated Applications • Lower Overall Costs • Faster Time to Market Executive Brief Redefining Entertainment The 4th Screen is Here, There, Everywhere and Always With You Movie TV PC Phone Screen Screen Screen Screen The best multimedia device to own… … is the one that’s always with you Executive Brief ConsumersConsumers NeedNeed MoreMore ThanThan JustJust “Voice”“Voice” Thus, pressure on manufacturers & service providers to deliver services at lower cost in order to enable mass adoption Position News Location Ring Tones Push to Talk Entertainment Photo Sharing 9lbs 2 oz. Email Sports Multiplayer Video Gaming Monitoring Executive Brief The Challenges of Multimedia over Wireless • Content Delivery Over Wireless – Quickly effectively & efficiently (low cost) – Scalability of subscriber additions – Enabling mass delivery & mobile experience – Optimized use of network resources – Enabling QoS – Enabling subscriber interactivity • Rights Management – Precondition for Content Providers – Protection of Valuable Content • Low Consumption – Drain on device battery … & all these without impacting the core services mainly voice Executive Brief Multipurpose Cellular Networks Multicast Forward link / downlink Unicast Reverse link / uplink Executive Brief FLO™ Technology Executive Brief FLO™ Technology: A New Air Interface • Specifically designed for mobile reception of multicast content – Power consumption, memory, and form-factor designed for mobile devices • Significantly greater coverage per tower than cellular/PCS networks – Higher power transmitters – Fewer sites lower service delivery costs • Greater than 6 Mbps throughput in 6 MHz – Modulation modes support data rates up to 11 Mbps • Dramatically lower cost per bit than delivery over cellular/PCS networks – More efficient than competitive multicast technologies Executive Brief Ensuring a Quality Viewing Experience • Fast channel switching time – ~1.5 seconds • Low power consumption – ~ 4 hours streaming video possible in a standard mobile phone • High Efficiency – More high-resolution media channels, with better coverage • High Quality Services – Video (QVGA, 30 fps, H.264) – ~ 15 channels – Audio streams (AAC+ parametric stereo) – ~ 10 channels – Clip-casting (network scheduled via MediaFLO media distribution system) – ~ 40 channels – Arbitrary IP data-casting – Multiplexed with other services Executive Brief A Quality Viewing Experience BEFORE (Q2VGA, 15 fps, MPEG4, 64-128 kbps) AFTER (QVGA, 30 fps, H.264, ~ 314 kbps) Executive Brief Typical FLO Network Executive Brief Complementary Networks: EVDO, WCDMA & FLO • EV-DO Multicast or WCDMA – Capex and Opex investment – Service variety: video-on demand, clip-casting, IP data-casting, and live streaming • FLO Multicast – No incremental Capex and Opex network investment – Offload multimedia traffic to release capacity for higher-ARPU data per bit on EV- DO Network – Greater service capacity enabled by broader spectrum dedication (6 MHz) and efficient statistical multiplexing • Combined Networks (EV-DO or WCDMA with FLO) – Optimally manage growing volumes of data (EV-DO) and multimedia (FLO) traffic – Ensure seamless customer experience and enable expanded service offering Executive Brief The MediaFLO Media Distribution System (MDS) Executive Brief MediaFLO Media Distribution System (MDS) • Client/Server system – Efficient distribution of encrypted content across wireless networks • Network scheduled delivery (or clip- casting) allows the operator to predict network loading and costs • Unified interface for content providers • Unified user interface for both network scheduled and streaming content • Subscription based billing is predictable and easy to understand. Executive Brief “Network Scheduled” Delivers Predictable Costs • Operator determines the service line-up of channels with content – Each channel has different schedules for delivery and viewing • The MDS is aware of all user subscriptions and manages the total amount of wireless network capacity required to deliver content • The MDS schedules the delivery of content to smooth capacity utilization, therefore reducing demands during peak times Executive Brief FLO Operator Model FLO technology and MediaFLO media distribution system together • A new physical layer designed specifically for mobile reception of multicast content • Real-time multicast of video and audio streams, clip-casting, IP data-casting • High quality content with modulation and code rates that allow up to 11 Mbps per 6 MHz channel • Optimized for mobile battery, memory, and form-factor FLO Network Operator • Deploys and operates a nationwide multi-media network based upon FLO technology • Operates in the 700 MHz band • Delivers a shared resource available to wireless operators in the U.S. • The FLO Operator intends to program, procure and aggregate “basic” content Executive Brief Conclusion Goal is to create a mobile ‘Cable TV-like’ experience to fuel consumer demand • Pricing and user experience will determine success • Intuitive and familiar user interface • Wide variety of multimedia content (audio and video) • Retail pricing (<$15 entry point) to stimulate broad service adoption Combining EV-DO or WCDMA with MediaFLO further enhances a robust multimedia offering • FLO Network carries “Basic Cable” offering (news, weather, and sports) • EV-DO or WCDMA Network carries “Premium Content” (unique to a specific wireless carrier) • EV-DO or WCDMA networks enable interactive extensions to subscribed content Thank You.
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