Understanding American Politics and Public Opinion in 2019

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Understanding American politics and public opinion in 2019 A presentation by FRANK LUNTZ, one of America’s foremost political analysts and public opinion experts Using video and polling data, Frank Luntz will explore American attitudes and opinions on politics, economics, diplomacy, and culture. What: Talk & discussion When: Tuesday, June 18, 2019, 6:30 p.m. Where: Amerika Haus, Friedrich-Schmidt-Platz 2, 1010 Vienna R.S.V.P.: [email protected] Frank Luntz is one of the most experienced communication professionals in America today. The “Instant Response” focus group technique pioneered by Mr. Luntz has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, The PBS News Hour, and Face the Nation. He also was an Election Night commentator on CBS in 2016, having held similar responsibilities for Fox News and MSBC in previous elections. Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries and six continents over the past 20 years. His political knowledge and skills are recognized globally. Outside the U.S., he has served as an election consultant and commentator in Canada, Britain, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine. Frank Luntz is the author of the New York Times Best Sellers Words that Work: It’s Not What You Say it’s What People Hear, What Americans Really Want … Really, and WIN. He has taught courses at the University of Pennsylvania, Harvard University, and George Washington University, and currently is in year two of a five-year appointment by NYU Abu Dahbi. Supported by: .

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Words That Work: It's Not What You Say, It's What People Hear
ï . •,";,£ CASL M T. ^oÛNTAE À SUL'S, REVITA 1ENT, HASSLE- NT_ MAIN STR " \CCOUNTA ;, INNOVAT MLUE, CASL : REVITA JOVATh IE, CASL )UNTAE CO M M XIMEN1 VlTA • Ml ^re aW c^Pti ( °rds *cc Po 0 ^rof°>lish lu*t* >nk Lan <^l^ gua a ul Vic r ntz °ko Ono." - Somehow, W( c< Words are enorm i Jheer pleasure of CJ ftj* * - ! love laag^ liant about Words." gM °rder- Franl< Luntz * bril- 'Frank Luntz understands the power of words to move public Opinion and communicate big ideas. Any Democrat who writes off his analysis and decades of experience just because he works for the other side is making a big mistake. His les sons don't have a party label. The only question is, where s our Frank Luntz^^^^^^^™ îy are some people so much better than others at talking their way into a job or nit of trouble? What makes some advertising jingles cut through the clutter of our crowded memories? What's behind winning campaign slogans and career-ending political blunders? Why do some speeches resonate and endure while others are forgotten moments after they are given? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. And no person knows more about the intersection of words and deeds than language architect and public-opinion guru Dr. Frank Luntz. In Words That Work, Dr. Luntz not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life.
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