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Upstart Canadian Soccer League Launches Venture That Aims to Match Success of SUM

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Upstart Canadian Soccer League Launches Venture That Aims to Match Success of SUM Upstart Canadian soccer league launches venture that aims to match success of SUM BY IAN THOMAS Staff Writer 10 teams across the country. Each club will be entitlements. independently owned, with owners holding a The biggest opportunity will come from the line CSB board seat. With Soccer United Marketing as a blueprint between CSB and Canada Soccer, as the new for how commercial development around soc- Clanachan said the league will announce its ini- enterprise will sell training kit sponsorships for cer has helped propel Major League Soccer tial teams in the coming weeks, with Hamilton the men’s, women’s and high-level youth teams and the sport in the U.S., a new Canadian and Winnipeg already confirmed. The goal is and exclusive presenting sponsorships to World league hopes to do the same with its own busi- to have upward of 20 teams by 2024 and po- Cup qualifying matches and international ness venture aligned with the sport in Canada. tentially promotion and relegation throughout friendlies. the league. Clanachan said that collectively, the Aptly named Canadian Soccer Business, the “Canada is the 10th-largest economy in the league will be investing more than $500 million new enterprise will represent all of the com- world and right now has more young kids play- Canadian in the first several years of the league. mercial interests for the upcoming Canadian ing soccer than hockey — it’s just a matter of Premier League, as well as all corporate part- “We’re a nation of more than 35 million, and Canada having the mechanisms to succeed,” nerships and media rights for Canada Soccer yet in this country we don’t have a pro soccer said Jeff Marks, CEO of Innovative Partner- — akin to the rights SUM represents for MLS league, nor a proper soccer industry,” Cla- ships Group. IPG360 is advising CSB on its and U.S. Soccer. Its deal with Canada Soccer is nachan said. “There’s an opportunity to create commercial efforts. for 10 years. this game coastto- Marks and Clanachan said they believe the David Clanachan, a longtime Tim Hortons coast across communities while working un- CANADIAN PREMIER LEAGUE ability to offer a full suite of assets to a part- executive, will serve as both chairman of CSB encumbered under one business framework to David Clanachan is leading the effort. ner that touched both local and global markets and commissioner of the CPL. Scott Mitchell, boost soccer on local, regional and provincial would be highly appealing. Commissioner Don Garber has said the league a co-founder of the league and CEO of the Ca- levels at the same time.” nadian Football League’s Hamilton Tiger-Cats, is not considering additional Canadian expan- “That’s the beauty of what we have available also will serve as CEO of CSB, overseeing all Clanachan said that while the three Canadian sion at this time. with community, country and global all being MLS teams — Montreal, Toronto and Van- part of it,” Clanachan said. “We think there major partnerships and the media strategy for The new business endeavor will sell not only a couver — have all done a great job in their will be great interest for partners to come in the venture. presenting sponsorship for the league, founding respective communities, “they are all really and underpin the entire business of the game league partnerships and media partnerships, The CPL, set to launch in the spring of 2019, considered MLS teams and part of the Ameri- of soccer in Canada.” but team-level deals such as six venue nam- aims to become Canada’s first top-tier national can professional league.” The CPL could have ing-rights opportunities and all of the jersey soccer league, launching initially with eight to teams in those markets as well, he said. MLS .
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