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IIUM Journal of Case Studies in Management Vol. 3, No. 2, December 2012 Diversification in a Convergent Market: The Case of SK Telecom 1 Kim, Jong-Seok Freelance Consultant Case of Pilgrimage Funds Managemnt Board (Lembaga Urusan Tabung Haji) 17 Khaliq Ahmad, Mustafa Omar Mohammed & Dzuljastri Abdul Razak International Islamic University Malaysia Challenges of the Privatization Process: The Case of Tiba Motors Corporation 32 Gholamreza Zandi, Alireza Shahabi & Babak Naysary International Islamic University Malaysia Workplace Discrimination: Sexual Harassment 37 Sharifah Ália Alhabshi & Arif Hassan International Islamic University Malaysia Teaching Notes of the Case Studies, published in this issue, are available ONLY to lecturers and trainers. Please send your request to the Chief Editor ([email protected]/[email protected]) giving details of your job position and institutional affiliation using your institutional email address. IIUM Journal of Case Studies in Management ISSN 2180-2327 Published: International Islamic University Malaysia 53100 Kuala Lumpur. Editorial Team Dr Amir Mahmood Deputy Head of Faculty and Assistant Dean, • Chief Editor: International Faculty of Business and Law Prof Dr Arif Hassan University of Newcastle Dept. of Business Administration NSW Australia International Islamic University Malaysia Assoc Prof Dr Nik Nazli Nik Ahmad Deputy Dean (Postgraduate Studies) • Co-Editors: Kulliyyah of Economics and Management Assoc Prof Dr Noor Hazilah Abd Manaf Sciences Dept. of Business Administration International Islamic University Malaysia International Islamic University Malaysia Prof Dr P M Shingi • Editorial Advisory Board: Dean, School of Business Prof Dr A Seetharaman Flame University, Pune Faculty of Business Strategy India S.P. Jain Centre of Management, Singapore Dr Sharifah Raihan Syed Mohd. Zain Prof Dr Faridah Hj Hassan Head, DBA program Director Graduate School of Management Centre of Business Excellence Kuliyyah of Economics and Management Faculty of Business Management Sciences Universiti Technologi MARA (UiTM) International Islamic University Malaysia Professor Dr Khaliq Ahmad Dean Aim and Scope of the Journal Kulliyyah of Economics and Management The IIUM Journal of Case Studies in Management Sciences is an internationally refereed journal published International Islamic University Malaysia twice yearly by the Graduate School of Prof Dr Mohd Ismail Sayyed Ahmad Management, International Islamic University Director Malaysia. The journal is dedicated to the development and promotion of case studies in the Graduate School of Management field of management and related disciplines for International Islamic University Malaysia the purpose of enhancing our knowledge and Prof Dr Mukund Dixit understanding in the areas. Cases selected for Indian Institute of Management publication are expected to deal with important issues related to the discipline, which may be used, Vastrapur, Ahmedabad, India among others, by instructors of Master of Business Dr Muslim Harsani Administration and Master of Management Department of Accounting programmes. Special consideration will be given Kulliyyah of Economics and Management to cases that deal with management issues in the Asia-Pacific region. Cases based on both research Sciences and secondary sources, will be considered. Also, International Islamic University Malaysia papers on case writing, case teaching and case analysis will be accepted for publication. Occasionally the journal will publish empirical papers on current issues in management. Editorial Note We are happy to present this issue. It consists of four case studies. Two originate from Malaysia while one is from South Korea and the other from Iran. I hope these case studies will be helpful in bringing local issues and discuss management concepts in the Asian context. The first case study is about a South Korean Telecom company dealing with the diversification process. It illustrates the challenges and motivation behind this process. The case study provides a good understanding of how this company implemented their diversification strategy in an increasingly convergent market. The second case study provides a detailed understanding of a Malaysian company known as Lembaga Urusan Tabung Haji (Tabung Haji) The organisation is internationally recognised for successfully providing professional services to Muslims to manage their Hajj pilgrimage. Established in 1963 the institution has been recognised as a model for other countries to emulate managing Hajj affairs. The organisation adopts contemporary management and marketing principles such as participation in management decisions, and uses state of the art technology. It also endeavours to apply Shariah principles in its deposits, investments and Hajj services. The third case study presents the story of an Iranian auto company in the process of privatisation. It illustrates how the top management of this company abused the process for personal benefits during the issue of IPO. Abusing their Direct Benefits of Control (DBC) along with existing information asymmetry in the market, the directors of this company recaptured a massive block of shares through an investment company. This IPO and the way in which the investment companies were financed provides a good case for discussion on business ethics. The fourth case study gives a valid example of the challenges faced by a transgender in the workplace, particularly relating to prejudice, discrimination and sexual harassment. The setting is an international financial institution in Malaysia that has an inclusive workplace environment where the values and culture of social diversity are embraced by the organization. Although the workplace environment was an inclusive one, the available policy and procedures to handle harassment cases was inadequate to ensure that any harassment complaint is handled in a just and fair manner. There is a dearth of case studies on sexual harassment specially dealing with transgenders in the workforce. Hopefully this case study will be useful for discussion on this sensitive issue. I take this opportunity to thank all the contributors as well as reviewers for their interest and support to this journal. The teaching notes of the case studies are available and can be provided to the faculty members on request to the editor. Thank you. Arif Hassan Chief Editor Diversification in a Convergent Market: The Case of SK Telecom IIUM Journal of Case Studies in Management: Vol. 3 No 2: 1-16, 2012 ISSN 2180-2327 Case Diversification in a Convergent Market: Study1 The Case of SK Telecom Kim, Jong-Seok1 Freelance Consultant Abstract: SKT was a leader in the mobile telephony business (MTB) in South Korea when it made a decision to diversify into the internet business (IB) in a convergent market. This case offers instructors and students a clear picture of SKT’s diversification process, accomplished through internal development to facilitate the shift from MTB to IB. First, the case provides an opportunity to assess SKT’s diversification performance in terms of financial and operational economies of scale. However, there has been an inadequate amount of direct examination of the motives underlying the diversification decisions. This case allows instructors and students to examine SKT’s diversification motives. Additionally, less attention has been devoted to strategy implementation, which actually accounts for the link between motives and performance. Following the assessment of SKT’s position in the MTB, this case will require instructors and students to think about how SKT implemented their diversification strategy for the shift from MTB to IB. INTRODUCTION Digital convergence has dynamically reshaped various industries such as the telecommunications, content providers, the internet, and broadcasting industries. SK Telecom (hereafter SKT) recently faced a new phenomenon where firms that were once in separate industries such as mobile telephony operators, internet-service providers, and cable TV firms, suddenly found themselves in the same business. SKT noticed that digital convergence had a tremendous impact on new service developments, businesses, and industries. This impact was largely a result of the rapid evolution of networks and inter-connectedness between different networks such as mobile networks and the internet. The emergence of mobile internet generated new competition with internet-based service providers. One of the SKT managers expressed this development as follows: 1 Correspondence author: Dr Kim, Jong-Seok ; Email: [email protected] IIUM Journal of Case Studies in Management, Vol 3, No 2, December 2012 1 Kim, Jong-Seok We consider internet portal companies such as Naver2 or Daum3 etc. as our competitor….We have also maintained a close watch over our traditional competitors, KTF and LGT. In addition, this digital convergence required SKT to develop new mobile internet services. Along with the emergence of the mobile internet, the introduction of convergent products drove SKT to develop new services. Convergent products, which had new functionalities, were launched continuously. Examples include MP3 player mobile handsets, digital camera-equipped mobile handsets, DMB player mobile handsets, etc. Currently, most mobile phones can use the internet. Shinbae Kim, the CEO of SKT, noted the following: As the cellular service market has already entered a mature stage, our core business area is not expected to grow as rapidly as it has in the past. However, we will keep developing