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Woven Issue 7 Iconic Styles.Pdf ISSUE NO. 7 ICONIC STYLES Quality Craftsmanship Enriching Lives Connecting Generations | 2 | PENDLETON WOOLEN MILLS ISSUE 7: ICONIC STYLES Photo by @ourfreeways Cover image by Larry Price Pendleton’s Iconic Styles IN THIS ISSUE: WOOL SHIRTS NOVELTY SWEATER SKIRTS, BLAZERS, SCARVES In styles like the Board Shirt and Sweater styles so uniquely Purely Pendleton: iconic style and the Fireside, the wool shirt has Pendleton, they have become guaranteed quality in separates been a Pendleton icon since 1924. part of popular culture. that are anything but basic. Wool Shirts - pg 4 Sweater Weather - pg 8 Plaid Skirts, Blazers & Scarves - pg 18 BLANKET COATS SHIRT JACS BLANKETS Instantly recognizable as a Is it an overshirt, a shirt jac, or Pendleton’s very first product was Pendleton since the earliest a shirt jacket? This Pendleton a colorful wool blanket that is still days of the company. icon originated in 1949. made in our U.S. mills today. Blanket Coats - pg 12 Shirt Jacs - pg 14 Blankets & Robes - pg 16 PENDLETON WOOLEN MILLS ISSUE 7: ICONIC STYLES | 3 | WHY ICONS? WHAT BECOMES A PENDLETON STYLE ICON? Pendleton Icon: the garments and blankets that have defined Pendleton since the beginning. Pendleton has been producing goods for over a century, and some styles have been in the line since the company started. These are Pendleton icons; products that stand the test of time. Photo by Brandon Burk Photo by Mikal Wright | 4 | PENDLETON WOOLEN MILLS ISSUE 7: ICONIC STYLES COUNTDOWN TO A CENTURY! In 2024, Pendleton will celebrate 100 years of men’s wool shirts. WOOL WOVEN IN THE USA SHIRTS In 1924, wool shirts were He wrote to his father, utilitarian and uniformly Charles Pleasant “C.P.” drab. They were popular Bishop, “I believe we with loggers, fishermen and should add such goods as teamsters (called that because shirts and hosiery.” C.P. they drove wagons with teams Bishop agreed. While his of oxen, mules, or horses). son investigated production For these outdoor workers, options, C.P. Bishop did wool shirts were a warm, the early marketing work. durable defense against the elements. But couldn’t After much experimentation, they be just a little more? Pendleton’s innovative Umatilla shirting fabric At Pendleton Woolen Mills, rolled off the loom, now Clarence Morton Bishop the longest-running envisioned a different kind apparel textile produced by of wool shirt. Pendleton Pendleton. The rich colors was already best-in-class were completely new in for weaving vibrant Native 1924 and took the market American trade blankets. by storm. Pendleton’s Why not bring that wool shirts have been same know-how to best-in-class ever since. woolen shirting? Whether plaid or patterned, Pendleton shirts are recognized at a glance, with lightweight warmth that’s all-season comfortable. Photo by Ben Ono PENDLETON WOOLEN MILLS ISSUE 7: ICONIC STYLES | 5 | THEN & NOW 1942 1960 1976 2019 The Board Shirt, star of backyard Sir Pendleton is more refined, as The 70s brought the LOBO line: For Year after year, the Board Shirt barbecues everywhere. evidenced by the spaniel and shades. the man who runs ahead of the pack. remains Pendleton’s top seller. Some Pendleton shirts have been passed down for three generations or more. Why do they last so long? Pendleton’s wool shirts are crafted from with the least weight. And wool has a 100% virgin wool and made to last. permanent luster that never fades! It Wool has amazing natural qualities, also takes and holds dye better than and durability is one of them. It is any other fabric, meaning it keeps all sustainable and renewable, and it’s also the wonderful colors in a Pendleton nature’s first performance fabric. Wool plaid vibrant for generations. It’s fibers are incredibly resilient, which water and stain repellent, and resists means wool garments keep their shape, odors, too. No other fiber can be resist wrinkles, and hold up to lots of spun or woven into such a variety of wear. Wool provides the most warmth weights, textures, finishes and colors. Did you know? The Board Shirt has been at home at the beach since SIR PENDLETON® the early 1960s, when 65 years old, and hasn’t California surfers wore them over a layer of petroleum gained an ounce. jelly as an improvised wetsuit in chilly weather The smooth hand and drape of the Sir back in the earliest days of Pendleton® shirt has been admired since the California surf scene. its debut in 1955. There is almost a mile of worsted wool yarn in a Sir Pendleton® shirt, but it weighs less than a cotton oxford shirt. Worsted yarns are tightly twisted, giving them a resilient luster. The Sir Pendleton® is a true icon. Photos by Tommy Moore | 6 | PENDLETON WOOLEN MILLS ISSUE 7: ICONIC STYLES Board Shirts Board Shirt Q&A: What makes the Board Shirt an Icon? Its timelessness. Generation after generation discover the Board Shirt and find ways to make it relevant and fresh. Men and women both wear and love the original style. How long has the Board Shirt been in the line? It debuted in the late 1920s as one of Pendleton’s first shirts. For most of its production years, it was referred to by its inventory style number; the AA022. What are the Board Shirt’s signature style details? The AA022 became the The men’s Board Shirt has Board Shirt in the early many distinctive details. First, 2000s, thanks to its there’s the Umatilla Woolen importance to surfers, fabric, woven in Pendleton’s snowboarders, and USA mills from USA sourced skateboarders. Over the wool. Then, there’s the spread decades, it has become collar, with the hidden top the bestselling garment button and button loop for offered by Pendleton. those who want to take it all the way to the top. Next, the Photo by Shondina Lee CAN YOU bias-cut pockets and pocket TUCK IN flaps—no other Pendleton A BOARD shirt has those particular SHIRT? pockets! Then, the straight hem makes the shirt a favorite Of course you can. You can tuck it in, untuck it, layer it for leaving untucked, or over, layer it under, leave it wearing as a shirt jacket. open, or do it up all the way to the top. The women’s Board Shirt is a little softer around the It’s your shirt. It’s your call. edges, with a band collar and a vented shirt tail hem. Photo by Travis Suttle & Dan Holl PENDLETON WOOLEN MILLS ISSUE 7: ICONIC STYLES | 7 | & The Beach Boys In the early 1960s, a group but they all sang about the called The Pendletones California surf scene; waves, adopted their name in honor sunshine, cars and girls. of the surf uniform of the Simple subject matter, but day: Pendleton shirts worn layered instrumentation and over tee shirts with khakis. soaring harmonies made The original lineup included these songs anything but brothers Brian, Dennis and simple. Under the artistic Carl Wilson, their cousin leadership of Brian Wilson, Mike Love, and friend Al the Beach Boys defined Jardine. The Pendletones surf music. And though soon changed their name to their name changed, the the Beach Boys. Only one band wore this shirt on member of the group had the covers of 45s and LPs ever been on a surfboard, throughout the early 1960s. Capitol Records Album Cover STILL THE ONE THE CLASSIC RETURNS In 2002, Pendleton celebrated eight decades of Pendleton shirts by bringing back iconic shirts from each decade. To celebrate the 1960s, The Original Board Shirt® returned in the same plaid seen on all those Beach Boys record covers. The distinctive blue, turquoise and charcoal pattern is known as the Original Surf Plaid. The shirt has stayed in the line ever since. Photo by Travis Hallmark | 8 | PENDLETON WOOLEN MILLS ISSUE 7: ICONIC STYLES SWEATER WEATHER What wraps you in light, lasting warmth? A sweater, of course; cozy, comfortable, soft & stylish. Pendleton Patterns In the 1950s, Pendleton began offering knitwear in solid color sweaters that coordinated with the plaid skirts in the Women’s line. Men’s sweaters tended to be “fancies,” patterned sweaters influenced by the traditions of the Fair Isles, Cowichan knitters, Irish fishermen sweaters, and more. Pendleton still draws on all those traditional styles, and also uses elements from blanket patterns in sweaters for both men and women. Medallions, crosses, and serape stripes reflect Pendleton’s rich history and expertise with color and pattern. These patterns are knit to last in merino, Shetland, lambswool, as well as cotton and alpaca. Photo by Cassy Berry ALL ABOUT SHETLAND: DID YOU KNOW? • Shetland wool comes from • Shetland is spun to be lofty, for maximum Shetland sheep, originally from insulation with minimum weight. the Shetland Isles in Scotland. • Like most domesticated wool, Shetland • Pendleton’s Shetland wool is sourced from yarn doesn’t have guard hairs, meaning it New Zealand, from growers committed feels surprisingly nice next to your skin. to humane treatment of sheep. • Some Shetland yarns are solid colored, • Shetland sweaters wear forever. If and some are heathered. Pendleton you see a sweater with suede patches Shetland sweaters are often heathered; at the elbow, it’s probably a well- with their flecks and blended tones, loved, well-worn Shetland. heathers are visually interesting. PENDLETON WOOLEN MILLS ISSUE 7: ICONIC STYLES | 9 | THE DUDE ABIDES, AND SO DOES HIS SWEATER. “The Big Lebowski” was released to middling success in 1998, but quietly ring pull and shawl color stayed the grew into a cult favorite. No one same. Some vintage Westerleys sell for can quite pinpoint why this Coen more than the new sweater on eBay.
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