S the Target Audience?

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Who’s The Target Audience? Use this chart before, during, or after the Super Bowl game. Have you students complete the last column. Who do they think is most likely to be the target audience this advertiser hopes to reach? [Many of the ads are released prior to the game; see them here.] NOTE: The list does not include ads that run regionally or locally on CBS affiliates in the US. The National Security Innovation Network (NSIN) will air an ad, but only on the Armed Forces Network, not CBS.] Super Bowl Advertiser Who’s the demographic? Category Company/Product (gender; age) Alexa (Amazon) tech Bud Light Seltzer Lemonade drink (Anheuser Busch) Cadillac (General auto Motors) CBS network promos Cheetos (Frito Lay) snack Chipotle restaurant Dexcom G6 Continuous Glucose Monitoring medical Service Discover credit delivery Doordash service Doritos (Frito Lay) snack fantasy sports DraftKings platform Dr. Squatch soap financial E-trade service Fiverr tech Google tech Hard Rock restaurant International Heinz condiment Hellman’s (Unilever) condiment Hershey’s (Reese Take candy 5) Huggies (Kimberly diapers Clark) Indeed job service Jeep auto Jimmy Johns food Kia auto financial Klarna service Little Ceasars food Logitech technology Mars Wrigley (M&Ms) candy/gum Mercari tech/service Michelob Ultra drink Microsoft tech Mountain Dew drink New York Life insurance NFL sport Oatly drink OceanSpray drink streaming Paramount+ service Planters snack Porsche auto Pringles snack Robinhood finance service Rockstar Energy drink (PepsiCo) Quicken Loans service Sam Adams drink Saucony footwear Scientology religion Scotts Miracle Gro home/garden Secret Deodorant personal care e commerce Shift4Shop platform Sketchers shoes Snickers candy Sodastream drink SpaceX space travel (Inspiration4) Squarespace tech State Farm insurance Tide (Proctor & detergent Gamble) Toyota auto Triller tech/service Turbotax service Turkish Airlines travel delivery Uber Eats service Verizon tech/service Vroom Auto Walt Disney Studios film WeatherTech Auto/other .

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Pepsico to Acquire Rockstar for $3.85B
PepsiCo to acquire Rockstar for $3.85B 12 March 2020 | News | By Kalyani Sharma PepsiCo has also entered into an agreement, which will provide approximately $0.7 billion of payments related to future tax benefits associated with the transaction PepsiCo announced that it has entered into an agreement to acquire Rockstar Energy Beverages, the popular energy drink maker, for $3.85 billion. PepsiCo Chairman and CEO, Ramon Laguarta said, "As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands such as Mountain Dew. Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space." Rockstar, founded in 2001, produces beverages that are designed for those who lead active lifestyles from athletes to rock stars. Rockstar products are available in over 30 flavors at convenience and grocery outlets in over 30 countries. PepsiCo has had a distribution agreement with Rockstar in North America since 2009. In addition to Rockstar, PepsiCo's energy portfolio includes Mountain Dew's Kickstart, GameFuel, and AMP. Russ Weiner, Rockstar's founder and creator of the world's first 16oz energy drink said, "We have had a strong partnership with PepsiCo for the last decade, and I'm happy to take that to the next level and join forces as one company. PepsiCo shares our competitive spirit and will invest in growing our brand even further.
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United States Securities and Exchange Commission Washington, D.C
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University of St. Andrews Investment Society
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