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Player Moves Have Tv, Advertisers Eager For www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Tuesday, October 22, 2019 Copyright 2018. PLAYER MOVES HAVE TV, ADVERTISERS EAGER FOR NBA 2018-19 PLAYOFFS BROUGHT IN $829.3M, UP 12% ADVERTISER NEWS The National Basketball Association tips off a new season Destination Maternity, a leading retailer of maternity wear, tonight, and because of unprecedented player movement, filed for bankruptcy yesterday, buckling under the weight of a new rookie star and a wide-open championship race, the an onerous debt load and struggling to compete with better networks expect higher ratings and revenues, Multichannel capitalized competition. The retailer, which employs a little News reports. over 1,100 full-time and 2,300 part-time employees, owned Star players, including Kawhi Leonard and Anthony Davis, 458 U.S. stores as of February, according to regulatory have switched teams; the long-dominant Golden State filings. The company has 362 Motherhood Maternity Warriors are no longer championship favorites; Stores, 26 Pea in the Pod stores and 70 and the athleticism of Zion Williamson, the Destination Maternity stores. It operates NBA’s No. 1 draft pick, is putting the New Orleans additional stores globally and through franchise Pelicans on the map and in the national games deals... Hudson’s Bay has agreed to an offer televised by Walt Disney’s ABC and ESPN and from a group led by executive chairman Richard AT&T’s TNT. Baker that would take the department store Sports remains the bright spot in the linear TV operator private, Reuters reports. A previous world. Ratings for the National Football League are up so bid by the same group was declined for being “woefully far this season, and media buyers have been getting money inadequate” by HBC’s board... Several Walmart Great down early on the NBA, pushing prices up for ESPN’s five- Value brand meat items have been recalled due to possible game Christmas hoopstravaganza and the playoffs. salmonella contamination, health officials say. More than Last year’s big NBA offseason news of LeBron James 6,400 pounds of the food – ready-to-eat pork sausage moving west to the Los Angeles Lakers didn’t work out so patties and turkey sausage patty products – were recalled well. Ratings dropped for early East Coast games, James by George’s Prepared Food, located in Caryville, Tenn. The missed games because of injury and the Lakers missed the items included in the recall were produced on April 19, April playoffs. For the regular season, ESPN ratings were flat and 27, May 7 and May 9. The packages were sent to Walmart TNT was down 12 percent. stores nationwide, the U.S. Department of Agriculture’s Despite the ratings dip, regular-season ad revenues for Food Safety Inspection Service said in a news release... ABC, ESPN, TNT and NBA TV rose 3 percent to $695.7 Macy’s has revamped the menswear department within million, according to iSpot.tv. The playoffs generated another its New York City Herald Square flagship store, with an $829.3 million, up 12 percent. emphasis on curation and discovery. 4,500 square feet of the This season, “the NBA marketplace is strong,” said Madhavi 14,500-square-foot menswear department will be dedicated Tadikonda, senior vice president and group director, to a space called The Park, which will be refreshed every investment, at media agency Canvas Worldwide, whose eight to 12 weeks with new brands... Dunkin’ is moving up clients include NBA official sponsor Kia. The NBA attracts the date of its nationwide launch of its Beyond Sausage a young audience that’s hard to find in the linear space, sandwich after successful tests in Manhattan, CNBC Tadikonda said. It also has a cool cachet that gives brands reports. The chain started testing the breakfast sandwich permission to do fun stuff, she said. made with plant-based sausage from Beyond Meat in July Kia has a multiyear deal for NBA spots, which is holding in Manhattan locations. Initially, Dunkin’ was planning on down price increases for the automaker, Tadikonda said. rolling out the menu item nationwide in January. Now, it’s While Kia bought most of the commercial inventory it needed launching Nov. 6. Sales of the Beyond Sausage sandwich in the upfront, other clients looking to buy NBA spots now are were more than double Dunkin’s original forecast, and facing challenges because of high sellout levels. customers were buying it during all times of the day — not “For opening week and basically throughout the fourth just typical breakfast hours... According to Tinuiti’s 2019 quarter, we are sold out,” said Jon Diament, Turner Sports survey of 2,000 U.S. consumers, the number of consumers executive VP. Sales are pacing about 20 percent ahead of that indicated they would spend at least $500 increased last year. 10 percent from last year. Gen X consumers (shoppers Most of Turner’s biggest NBA sponsors have stayed in 35-44) are expected to spend the most, with 36.3 percent place, with NBA Tip-Off and Opening Week presented by of shoppers aged 35-44 and 28.6 percent of those 45-54 Autotrader, halftime sponsored by American Express and planning to spend more than $500 this year, Retail Dive State Farm presenting the NBA on TNT after opening week. reports. More than 40 percent of shoppers say they expect Other categories buying NBA ads from Turner include to purchase goods online and pick them up in-store. Nearly autos, food and beverages, quick-service restaurants and 54 percent of high spenders plan to use BOPIS, according beer. Fashion brands, including sneaker companies, also to the report. Forty-five percent of millennials and Gen Z buy time. There’s some interest from gaming companies shoppers returned gifts during the 2018 holiday season, and for those who did, nearly 20 percent returned at least one in (Continued on Page 3) five of the gifts they received, the report found. NETWORK NEWS AVAILS Fox has set Wednesday, Dec. 4 for the premiere of holiday WJCL ABC 22 / Hearst Television in Savannah-Hilton comedy event series The Moodys. The adaptation of the Head is looking for a Salesperson to join our team. The Australian series, starring Denis Leary and Elizabeth ideal candidate will have 1-3 years of TV Perkins, will air over three nights, with back-to-back Sales experience. If you are competitive and episodes beginning Wednesday, Dec. 4 at 9 and 9:30 PM driven to succeed in the area of business on Fox. The series continues the following week with back- development, your hard work will be rewarded to-back episodes on Monday, Dec. 9 and Tuesday, Dec. 10, with generous commission rates. This is a also at 9 and 9:30 PM. The Moodys follows a tight-knit, but great opportunity to join an industry-leading company and slightly dysfunctional family of five, all of whom gather in to live in one of the most historic and charming cities in the their hometown of Chicago for the “perfect” holiday... NBC country. Please CLICK HERE to apply. has handed a put pilot commitment to Nexstar Broadcasting Group is thriller drama The Mother-In-Law based looking for an exceptional General on Sally Hepworth’s novel. Written Movie pitch: Millenials Manager to lead WSPA (CBS) and by Jessica Goldberg, The Mother- buy a house that turns out WYCW (CW) and digital operations in In-Law is an unexpected thriller that to be haunted, but they’re Spartanburg, S.C.; DMA #38. For the centers around a woman’s complicated just grateful they were right individual, this is an opportunity relationship with her husband’s family able to afford something to join the largest station group in the that ends in death... Stage and screen in a good school district. industry and oversee a television station veteran Bill Macy, who co-starred in duopoly with a tremendous competitive the 1970’s CBS hit sitcom Maude, Conan O’Brien position in the market. The individual died last week at the age of 97, The also will oversee development of the Associated Press reports. Macy, who stations’ digital and mobile platforms, had a lengthy stage career before entering the world of including WSPA.com, the top-visited broadcast website in television, also appeared on Seinfeld, ER, and How I Met the market. CLICK HERE for more info or to apply now. Your Mother... Minority Report alumna Meagan Good EOEM/F/D/V. has been tapped for a key recurring role opposite Tom Account Executive: CBS Television (WWJ-TV CBS Payne, Michael Sheen and Bellamy Young in Fox’s new 62 & WKBD-TV CW50) in Detroit is seeking a highly drama series Prodigal Son... Pure star Ryan Robbins is motivated self-starter with previous experience in broadcast set to recur as Frank Andrews, the brother of Fred Andrews television, cable and/or digital to join the country’s premier (the late Luke Perry) on the fourth season of The CW O&O broadcast group. Ideal candidate will have a proven series Riverdale. record of growing transactional business, prospecting and closing new business, and experience selling across THIS AND THAT multiple screens and markets. College degree preferred. A growing number of media outlets and production No calls accepted. Qualified candidates please apply to the companies are getting into the podcasting game, signing CBS Television online Applicant Tracking System. EOE/M/ deals with creators or creating podcasts themselves, Axios F/V/D.
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