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Publishing Technology 101 a Journal Publishing Primer

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Publishing Technology 101 a Journal Publishing Primer Publishing Technology 101 A Journal Publishing Primer Mike Hepp Director, Technology Strategy Dartmouth Journal Services [email protected] Publishing Technology 101 The Sheridan Group AGENDA The Sheridan Group 123 The Sheridan Group EVOLUTION OF PUBLISHING TECHNOLOGY Supplemental Online Full Article Data Journal Text Based (PDFs) Online Workflow Continuous XML RGB Publishing HTML5 Peer Image Web Review HTML PAP Workflow Mobile App SGML App Semantic Technologies Peer Production Tracking Review Issue Online Wiki System CMS System Based Ads Online Workflow Only Print Blogs Twitter Mobile Journal Podcasts RSS Optimized Web Facebook Website Portal Web 1.0 Web 2.0 Web 3.0 “Static Web” “Social Web” “Semantic Web” The Sheridan Group EVOLUTION OF PUBLISHING TECHNOLOGY Early Structured Content Early Search and Document Management The Sheridan Group EVOLUTION OF PUBLISHING TECHNOLOGY Todays Structured Content The Sheridan Group EVOLUTION OF PUBLISHING TECHNOLOGY Todays Search and Document Management The Sheridan Group EVOLUTION OF PUBLISHING TECHNOLOGY http://www.youtube.com/watch?v=NLlGopyXT_g The Sheridan Group SGML SGML Short for Standard Generalized Markup Language, a system for organizing and tagging elements of a document. SGML was developed and standardized by the International Organization for Standards (ISO) in 1986. SGML itself does not specify any particular formatting; rather, it specifies the rules for tagging elements. These tags can then be interpreted to format elements in different ways. The Sheridan Group XML XML Short for Extensible Markup Language, a specification developed by the W3C. XML is a pared-down version of SGML. It allows designers to create their own customized tags, enabling the definition, transmission, validation, and interpretation of data between applications and between organizations. XML Metadata and XML content are commonly referred to in publishing. The Sheridan Group Validation Technologies Well-Formed XML = syntactically correct <element>data</element> Valid XML = conforms to a DTD or XSD DTD Short for Document Type Definition. A DTD states what tags and attributes are used to describe content in an SGML, XML or HTML document, where each tag is allowed, and which tags can appear within other tags. XSD Short for XML Schema Definition, a way to describe and validate data in an XML environment. A schema is a model for describing the structure of information. The Sheridan Group Validation Technologies Schematron is a rule-based validation language for making assertions about the presence or absence of patterns in XML trees. It is capable of expressing constraints in ways that other XML schema languages like XSD and DTD cannot. Schematron DTD XSD The Sheridan Group Validation Technologies DTD – defines the elements and attributes allowed. <pubdate> <day>20</day> <month>May</month> <year>2012</year> </pubdate> XSD – allows greater definition, such as data types (e.g, date = mm dd, yyyy) <pubdate>May 20, 2012</pubdate> Schematron – allows deeper level of rules-based validation on the structure and the content within the structure. If <volume> = 32 and <issue> = 1 then <pubdate> = May 20, 2012 The Sheridan Group XSLT XSLT Short for Extensible Style Language Transformation, the language used in XSL style sheets to transform XML documents into other documents. An XSL processor reads the XML document and follows the instructions in the XSL style sheet, then it outputs a new document or format. The Sheridan Group HTML HTML Short for HyperText Markup Language, the authoring language used to create documents on the web. HTML defines the structure and layout of a Web document by using a variety of tags and attributes. The correct structure for an HTML document starts with <HTML><HEAD>(enter here what document is about)<BODY> and ends with </BODY></HTML>. All the information you'd like to include in your Web page fits in between the <BODY> and </BODY> tags. The Sheridan Group CSS CSS Short for Cascading Style Sheets, a technology that gives developers more control over how content is displayed. With CSS, designers and developers can create style sheets that define how different elements, such as headers and links, appear. The term cascading derives from the fact that multiple style sheets can be applied to the same Web page, groups of web pages, or even piece of text within a web page. The Sheridan Group JavaScript JavaScript A scripting language developed by Netscape to enable Web authors to design interactive sites. Although it shares many of the features and structures of the full Java language, it was developed independently. Javascript can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content. JavaScript is endorsed by a number of software companies and is an open language that anyone can use without purchasing a license. Demo The Sheridan Group Process Flow Enhanced Style CSS Validation Display CSS Technology Language CSS Web DTD/ XSD XML HTML XSLT Mobile Web Structured Transform Content JavaScript Functionality The Sheridan Group HTML5 HTML5 is a W3C specification that defines the fifth major revision of the Hypertext Markup Language. One of the major changes in HTML5 is in respect to how HTML addresses Web applications. Other new features in HTML5 include specific functions for embedding graphics, audio, video, and interactive documents. The Sheridan Group HTML5 Some of the Benefits of HTML5: • Native support for SVG (Scalable Vector Graphics) • Native support for MathML rendering • Native support for multimedia files – no 3rd party plug-ins required • Allows greater layout control of content in the browser • Ability to cache content offline The Sheridan Group HTML5 Firefox 12 Safari 6.0.2 Chrome 25 http://html5test.com/index.html The Sheridan Group HTML5 http://beta.theexpressiveweb.com The Sheridan Group http://beta.theexpressiveweb.com RSS/ATOM Feeds RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video— in a standardized format. They include full or summarized text, plus metadata such as publishing dates and authorship. ATOM The Atom Syndication Format is an XML language used for web feeds. The Atom format was developed as an alternative to RSS. The Sheridan Group RSS/ATOM Feeds The Sheridan Group RSS/ATOM Feeds The Sheridan Group RSS/ATOM Feeds The Sheridan Group ePub EPUB short for electronic publication, is a free and open e-book standard by the International Digital Publishing Forum (IDPF). Files have the extension .epub and the file format is a container for the XHTML and other supporting files that comprise the ePub. The Sheridan Group Mobile Technologies The Sheridan Group MOBILE OPTIMIZED WEBSITES Journal Site Mobile Journal jcb.rupress.org m.jcb.rupress.org The Sheridan Group MOBILE OPTIMIZED WEBSITES Mobile Website m.jcb.rupress.org The Sheridan Group Native Apps The Sheridan Group Native STM Apps The Sheridan Group Tablet Optimized The Sheridan Group Native App Conclusions § Benefits: • Feature rich, including caching offline. • High performance – faster to access and display content. • Clear and simple purchase and installation channels. Appstores. • Customization capabilities. • “Walled Garden” – generally a controlled environment. § Cons: • Platform dependent; requires multiple builds. • Fragmented Android market – multiple manufacturers and multiple app stores. • Release management overhead due to the approval process. • Cost can grow as desire for customization grows, with little opportunity to monetize. Apple and Google’s 30% cut. The Sheridan Group 35 Web Apps The Sheridan Group Web Apps The Sheridan Group Web App Conclusions § Benefits: • Platform independent. • Easier release management. • No 30% cut of revenue. • Promise of HTML5 advanced features. § Cons: • Limited features compared to native apps. • Performance issues with constant connectivity. • No easy and simple distribution and ecommerce model. The Sheridan Group Responsive Web Design http://blog.teamtreehouse.com/beginners-guide-to-responsive-web-design http://www.smashingmagazine.com The Sheridan Group QR Codes The Sheridan Group QR Codes – How they Work QR Codes turn print into an engaging interacve mulmedia experience via the mobile phone and makes print more relevant to digital consumers. The Sheridan Group Image from interlinkONE Cell Press QR Code Issue The Sheridan Group Cell Press QR Issue The Sheridan Group Augmented Reality The Sheridan Group Augmented Reality – What is it? Augmented Reality is the inseron of a virtual layer if imagery/informaon superimposed between the real- world and the viewer. The Sheridan Group Augmented Reality – SZ Magazine Case Study Enriched Publicaon § Printed in August 2010, German magazine Sueddeutsche Zeitung`s supplement with a run of 550,000. § Partnered with Metaio’s junaio browser (available for free on Android and iPhone) to reveal special content. § What makes this project unique is that the enre magazine has been devoted to augmented The Sheridan Group reality. THANK YOU QUESTIONS? Mike Hepp Director, Technology Strategy Dartmouth Journal Services [email protected] .
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