Life Begins at the End of the Comfort Zone

Total Page:16

File Type:pdf, Size:1020Kb

Life Begins at the End of the Comfort Zone Volume XX I Issue 7 May 2014 The Eagle’s Eye HEDGESVILLE HIGH SCH OOL Life Begins At the End of the Comfort Zone Hedgesville High School 109 Ridge Road North Hedgesville WV 25427 I am blessed to have my host By Syazwani Yatim family, who are eagerly teaching “To be an exchange student is one me American culture and bringing Editor of the best experiences.” me to places so that I would not get bored staying here. Many good Lena Nunez NEVER in my life would I things have happened as the days have thought of getting the oppor- have passed by, especially in tunity to go to a country that is so school. far away from my home. It has Staff Writers changed me into the better and My first impression of more positive person that I would Hedgesville was…AMAZING! have ever imagined. I have tried You can tell from the name many new things and had many though. My expectations of an Chelsea Bleigh new experiences from my very American High School was sort of first day here. I can say that at first, like High School Musical or Glee. Liam Jack it was not easy since everything I was surprised that school here is was so different compared to my actually ‘normal’ like in my home Genevieve Montinar home country, Malaysia. It is real- country. Of course there are dif- ly out of my comfort zone. I still ferences between those two, the remember when my host family, system I mean. We don’t ex- Advisor the Mullens, picked me up at the change classes period to period. In Hagerstown Airport. We went Malaysia, our teacher would come Kim Hatfield straight for lunch at Applebees. It to the class, and we stick in one was awkward for me to call my room. We wear uniforms and host parents “mom and dad”. Ini- Converse shoes (depends on a stu- tially they were total strangers to dent, it’s optional though). me, but soon things changed and Contin- we became good friends. After two ued on and a half months here, I learned to love them as they are my new fam- Page 2 ily. To be frank, I was homesick for a few weeks as my family and I The purpose of the Eagle’s Eye is were 9,469 miles away! In addi- to inform, educate, and entertain tion, my granddad had passed readers accurately and responsibly. away, a week before my departure. It does not necessarily reflect the I can tell that my family was in a opinions of Hedgesville High heavy cloud. I wanted to stay by School or the Berkeley County their side especially in this hard Board of Education. Also, any situation. I did not want to come opinions expressed are those of the here because of what had hap- individual writers pened, but I am glad to be here as I am writing down this article biting down on a bagel (bagel is my fa- vorite food here in the States). Syazwani Yatim P a g e 2 The Eagle’s Eye Life Begins (cont.) I had already graduated close to the Philippines. I came the day I have to leave this six months ago before I from the capital city of Malay- country. As time goes by, I came here. Malaysian stu- sia, Kuala Lumpur. To me, realize that life begins at the dents are the only ex- West Virginia is such a beauti- end of the comfort zone. I change students that do ful state and I’m glad to be here have to survive no matter one semester in the United regardless of what other people what kind of obstacles life States. Normally we would said and judged about the state gives to me and I realize it’s come in August for a year itself. I find it an amazing state important to always be posi- program but we cannot covered by the mountains as I tive. Through hard work and skip our National Exam have never felt the beauty of support from my host family (SPM, more likely a S.A.T nature in a big city. I was happy and friends, I have enjoyed exam) to enter a Universi- to see a herd of deer too! I know my life as an exchange stu- ty or College. it sounds funny, but I truly dent here. I’ve learned to mean it. Whenever they ask me appreciate and show respect which country I am from, Things I like about West to others, which is really most people here don’t Virginia are West Virginians important and meaningful. really know where Malay- bring comfort to the needy, help Coming here meant going to sia is and probably never those with disabilities and instill college later than my fellow knew it existed. After a love of art in children. People friends and possibly break- times of global crisis, here are friendly too. It was re- ing up relationships, but to which includes the missing ally something different for me, build new relationship as Malaysia Airlines Flight as I’ve never experienced a long well. Looking back now, I 370 during its travels from snow before. By the way, we am so grateful I made the Kuala Lumpur to Beijing, don’t have any seasons in Ma- choice to come here. I am China, that’s when every- laysia. It is hot and humid most proud of how much I’ve body could figure out of the time. I was super excited grown and look forward to which land I’m originally to touch and experience snow learning more in the next 67 from. Malaysia is such a the past few weeks. If the whole days. small country compared is truly greater than the sum of My name is Wani, I’m with the U.S, with 14 its parts, West Virginia must be 18 years old, and studying states located in Southeast- a great place for having so abroad changed my life. ern Asia, in between Thai- many good things. land and Singapore, bor- Tick tock make its count to dered by Indonesia and Order your 2014 high school yearbook today Order your 2014 Call: Order Online: Hedgesville High School Yearbook 1-866-282-1516 Jostensyearbooks.com today! Volume XX I Issue 7 P a g e 3 Sight Translation Award By Lena Nunez limited amount of time. Editor Students from all around Congratulations to Maureen the state competed and she Budka for winning third place in did a great job. Her teach- Marshall University’s Sight er, Ms. Horioka, would Translation Contest for Latin I. like to recognize and con- Budka had to translate a diffi- gratulate her for this out- Maureen Budka standing accomplishment. cult passage about Caesar in a Photo by Lena Nunez Emily Johnson in South Africa By Genevieve Montinar million people in the country which is near Cape Town the Staff Writer are said to suffer from AIDS country’s capital, an iconic South Africa is one the world’s and nearly 240,000 have died place where tourist go to see most beautiful countries and Emi- from it. There is no doubt that what Mandela had to experi- ly Johnson, a senior at this high number of sick people ence. Hedgesville High School, was has a direct correlation to the “Unfortunately I didn’t get able to take that 20 hour flight South African economy. Last the chance to go to Robben from Dulles International Airport year, the country’s unemploy- Island due to bad weather,” ment rate was at a whopping to South Africa and experience said Johnson. what this growing country had to 24.9%. This makes it hard for Although, she did get the offer. people dealing with the disease chance of a lifetime to see Johnson did not go to South to get treatment because they some of South Africa’s safa- Africa just for vacation but rather cannot afford it. People are left ris. Johnson and her father got to attend a medical conference on in poverty and right now there to take safari trip in a car to infectious diseases with her father, is a big push on the South Afri- see all the different types of a medical doctor. It wasn't exactly can government to provide jobs animals that you can’t see in ideal since some of the presenta- to their citizens. their natural habitat anywhere tion were boring, she said, but Another large part of South else. there were some that caught her African way of life and political “It really was a dream eye. culture was Nelson Mandela. come true, because when I “You saw a large focus on He was trailblazer for the anti- was younger I wanted to be a AIDS since approximately 1 out Apartheid movement and even- zoologist and I love animals,” of every 5 South Africans suffer tually became the country’s first she said. They saw everything black president. Since he was an from this disease,” said Johnson. from zebras, baboons, and activist for this cause govern- hippos to elephants, giraffes That statistic that she men- ment officials during that time tioned is 20% of this country’s and even a penguin colony. were not pleased so they sen- From Emily’s descriptions population which is an extremely tenced him to prison for 27 large number for disease that at South Africa seems like a years. For part of that time he wonderful place to be.
Recommended publications
  • MLB Fan Cave
    MLB Fan Cave PRODUCED BY Major League Baseball FOR BRANDS & AGENCIES CATEGORIES Sports http://shortyw.in/1vBJOE8 ABOUT THIS ENTRY Now entering its 4th season, the MLB Fan Cave is a powerful marketing platform for MLB, growing its social media audience while engaging a fan base 20 years younger than the average baseball fan. 2014 will see the next evolution of the MLB Fan Cave with the launch of a new partnership with MTV. Starting in April, a new weekly series hosted from the Fan Cave will launch on MTV2 moving beyond game analysis, stats and highlights to showcase MLB athletes off the field, spotlighting the stars' personalities and passions through a series of player interviews and features, in addition to celebrity appearances. Despite a wildly successful launch in 2011, MLB has continued to study its audience, learn from what works best and constantly evolve both the concept and creative vision of the Fan Cave. The MLBFanCave.com Concert Series continues to build upon its season by season successes, solidifying itself as an attractive opportunity for artists and labels, who benefit by reaching a huge audience of baseball fans. Through this multi-faceted cross-promotional platform, MLB continuously broadens and diversifies its reach, tapping into the artist’s fan base to grow the sport in non-traditional and creative ways. After receiving sponsorship from MLB partner Anheuser-Busch, the 2013 Concert Series featured top tier artists ranging from Avicii and Afrojack to The Wanted and Tegan & Sara. New to the Fan Cave in 2013, the Art Gallery helped bridge the gap between baseball and pop- culture, while adding to the unique culture of downtown Manhattan.
    [Show full text]
  • Ensuring Brand Activism in Integrated Marketing Communications Campaigns Resonates with Millennial Consumers
    University of Mississippi eGrove Honors College (Sally McDonnell Barksdale Honors Theses Honors College) Spring 5-9-2020 Ensuring Brand Activism in Integrated Marketing Communications Campaigns Resonates with Millennial Consumers Anna Hermann Follow this and additional works at: https://egrove.olemiss.edu/hon_thesis Part of the Advertising and Promotion Management Commons, Business and Corporate Communications Commons, and the Marketing Commons Recommended Citation Hermann, Anna, "Ensuring Brand Activism in Integrated Marketing Communications Campaigns Resonates with Millennial Consumers" (2020). Honors Theses. 1571. https://egrove.olemiss.edu/hon_thesis/1571 This Undergraduate Thesis is brought to you for free and open access by the Honors College (Sally McDonnell Barksdale Honors College) at eGrove. It has been accepted for inclusion in Honors Theses by an authorized administrator of eGrove. For more information, please contact [email protected]. ENSURING BRAND ACTIVISM IN INTEGRATED MARKETING COMMUNICATION CAMPAIGNS RESONATES WITH MILLENNIAL CONSUMERS by Anna Hermann A thesis submitted to the faculty of The University of Mississippi in partial fulfillment of the requirements of the Sally McDonnell Barksdale Honors College. Oxford May 2020 Approved by ___________________________________ Advisor: Professor Christina Sparks ___________________________________ Reader: Professor Robin Street ___________________________________ Reader: Dr. Robert Magee © 2020 Anna Hermann ALL RIGHTS RESERVED ii ACKNOWLEDGEMENTS Firstly, I need to express my immense gratitude to my advisor, Professor Christina Sparks. She provided me with much guidance, expertise, and encouragement throughout this process. I greatly appreciate her time and patience with me throughout the past year; I could not have completed this project without her. I would also like to thank the two members of my committee, Professor Robin Street and Dr.
    [Show full text]
  • SOCIAL MEDIA TRENDS 2020 SURVEY 23 the Trend in Action SOCIAL and PERFORMANCE MARKETING
    Social Media Trends Hootsuite’s annual report on the latest global trends in social media Contents 3 Executive Summary 4 Methodology 5 TREND 1 Brands strike a balance between public and private engagement 9 TREND 2 Employers take center stage in a divided world 14 TREND 3 TikTok shakes up the status quo 20 TREND 4 Social marketing and performance marketing collide 25 TREND 5 The social proof gap closes Executive summary 3 Based on our annual survey of 3,110 marketers, interviews with industry analysts, EXECUTIVE SUMMARY EXECUTIVE and exhaustive research, we’ve identified five key social media trends for 2020. TREND 1 | PAGE 5 Brands strike a balance between public and private engagement The rise of private behaviors like messaging—while important—has not diminished the importance of public social media feeds, which remain a critical space for brand discovery and customer acquisition. The key is creating a seamless experience across both worlds, while balancing automation and human connection to build deeper customer relationships at scale. TREND 2 | PAGE 9 Employers take center stage in a divided world As our world becomes increasingly divided, employees are looking to their organizations to make things right. Progressive organizations will take advantage of this new role, building strong internal cultures, amplifying their company purpose with employee and customer advocacy, and putting to work the inextricable link between employee and customer experience. TREND 3 | PAGE 14 TikTok shakes up the status quo TikTok continued its meteoric rise in 2019, but only time will tell if the hype will last. Staying power aside, TikTok’s popularity brings valuable insight into the future of social culture, content, and collaboration.
    [Show full text]
  • THE 13Th ANNUAL
    THE 13th ANNUAL Early Entry Deadline: Nov 29, 2018 REGULAR DEADLINE: FEBRUARYLate Entry Deadline: 4thFeb 20, 20212020 shortyawards.com 1 ABOUT THE COMPETITION The competition for brands & organizations The Shorty Awards invite brands, agencies and organizations around the world who are innovating in the social and digital media space to submit their professional work for recognition. The awards are an international competition honoring campaigns executed by entertainment, financial, non-profit, sports, and consumer brands–among others. The Real Time Academy The winners of the Shorty Awards for brands and organizations are judged by the CMO (rtacademy.org/CMO) and Marketing (rtacademy.org/marketing) juries of the Real Time Academy. They are comprised of leaders in technology, journalism, business and culture. Members include: Grant Owens Rob Engelsman Lissette Calveiro Leslie Berland Nancy Jeng Chief Strategy Officer, VP, Head of Strategy Content Creator & CMO, Twitter Product Marketing Critical Mass and Strategic Influencer Strategist, Manager, Pinterest Partnerships, Annex88 Ogilvy Christie Marchese Paul Kontonis Rosemary Mercedes Sonal Dabral Eduardo Marques CEO, Picture Motion CMO, WHOSAY/Viacom EVP & Chief Group Chief Creative Chief Creative Officer, Communications Officer & Vice Publicis Spain/Publicis Officer, Univision Chairman, Ogilvy & Emil/Wysiwyg/Nurun Mather To see a full list and learn more about the academy, visit rtacademy.org shortyawards.com 1 ENTRY GUIDELINES Entries Entries include a description of objective, strategy and results as well as embedded videos, images and links. They are completed online and could be edited up until the late deadline on February 18th, regardless of when they are submitted. Submissions are judged on their creativity, innovation, use of platform and overall effectiveness.
    [Show full text]
  • How Do Instagram Influencers Affect the Consumer Buying Behaviour of Gen-Z?
    Figure 1: Artevelde University College logo ARTEVELDE UNIVERSITY OF APPLIED SCIENCES How do Instagram influencers affect the consumer buying behaviour of Gen-Z? Jalean Wansi International Office Management BAP coach: Eef Scheerlinck, Elke Huyghebaert Artevelde University of Applied Sciences, Kantienberg 66, 9000 Ghent How do Instagram influencers affect the consumer buying behavior of Gen-Z? | Jalean Wansi 1 ARTEVELDE UNIVERSITY OF APPLIED SCIENCES How do Instagram influencers affect the consumer buying behaviour of Gen-Z? Jalean Wansi International Office Management BAP coach: Eef Scheerlinck, Elke Huyghebaert Artevelde University of Applied Sciences, Kantienberg 66, 9000 Ghent How do Instagram influencers affect the consumer buying behavior of Gen-Z? | Jalean Wansi 3 PREFACE With this research paper, I am completing the study of International Office Management. Consequently, I would like to thank the individuals who have supported me during the process of developing this research paper. First and foremost, I would like to thank my coach, Eef Scheerlinck. In addition, I would like to thank my secondary coach Elke Huyghebaert. I could at all times rely on swift advice, guidance, and feedback. Even during the difficult circumstances of the current COVID-19 crisis, I felt supported at all times. Next, I would like to thank IMA for welcoming me into the company and treating me as one of the team for the limited amount of time that I spent at the agency. Additionally, I want to thank Paulina Studniarek (Influencer Development Manager and Internship mentor) to allow me to join the world-leading Influencer Marketing Agency. Joining the Influencer Development team gave me the source of inspiration for my research question.
    [Show full text]
  • Youtube: Theater for Gen Z's Hyperreality
    Bard College Bard Digital Commons Senior Projects Spring 2020 Bard Undergraduate Senior Projects Spring 2020 Youtube: Theater for Gen Z’s Hyperreality Marina E. Laprade Bard College, [email protected] Follow this and additional works at: https://digitalcommons.bard.edu/senproj_s2020 Part of the Visual Studies Commons This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License. Recommended Citation Laprade, Marina E., "Youtube: Theater for Gen Z’s Hyperreality" (2020). Senior Projects Spring 2020. 161. https://digitalcommons.bard.edu/senproj_s2020/161 This Open Access work is protected by copyright and/or related rights. It has been provided to you by Bard College's Stevenson Library with permission from the rights-holder(s). You are free to use this work in any way that is permitted by the copyright and related rights. For other uses you need to obtain permission from the rights- holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/or on the work itself. For more information, please contact [email protected]. 1 Youtube: Theater for Gen Z’s Hyperreality Senior Project Submitted to The Division of the Art of Bard College by Marina Laprade Annandale-on-Hudson, New York May 2020 2 Acknowledgements Thank you to Susan and to everyone else who supported me while writing this. Thank you Cayce Pollard and your jetlagged mirror world. 3 Table of Contents Introduction Thesis……………………………………………………………………………………………...4 Context The Vlogging Influencer………………………………………………………………..
    [Show full text]
  • Mapping the Landscape of Social Impact Entertainment
    Bonnie Abaunza Neal Baer Diana Barrett Peter Bisanz Dustin Lance Black Johanna Blakley Caty Borum Chattoo Don Cheadle Wendy Cohen Nonny de la Peña Leonardo DiCaprio Geralyn Dreyfous Kathy Eldon Eve Ensler Oskar Eustis Mapping the landscape of Shirley Jo Finney social impact entertainment Beadie Finzi Terry George Holly Gordon Sandy Herz Reginald Hudlin Darnell Hunt Shamil Idriss Tabitha Jackson Miura Kite Michelle Kydd Lee Anthony Leiserowitz David Linde Tom McCarthy Cara Mertes Sean Metzger Pat Mitchell Shabnam Mogharabi Joshua Oppenheimer Elise Pearlstein Richard Ray Perez Gina Prince-Bythewood Ana-Christina Ramón James Redford Liba Wenig Rubenstein Edward Schiappa Cathy Schulman Teri Schwartz Ellen Scott Jess Search Fisher Stevens Carole Tomko Natalie Tran Amy Eldon Turteltaub Gus Van Sant Rainn Wilson Samantha Wright Welcome to the test — a major university research SIE’s work to date: the most effective Welcome center focused on the power of strategies for driving impact through entertainment and performing arts to storytelling; the question of when, inspire social impact. The structure of within the creative process, impact Note this new center would be built upon three should first be considered; the key role pillars: research, education and special of research to explore, contextualize initiatives, and public engagement, and help define the field; and the programming and exhibition. importance of partnering with the right allies across the entertainment At the time, there wasn’t a university and performing arts industries for new model fully focused on this topic that ideas, special projects and initiatives. I could draw upon for information as the field was in its infancy.
    [Show full text]
  • Beauty's New Challenge
    BEAUTY'S NEW CHALLENGE TIKTOK IS THE FIRST TIKTOKTIKTOK ININ NUMBERSNUMBERS TRULY GLOBAL SOCIAL PLATFORM, attracting users billion downloads of all ages from all over the world 60% women 150 countries million active users 75 languages 43 minutes/day spent WHAT IS TIKTOK? TikTok is a purely mobile social platform that started in China in 2016, where it is known as Douyin. The platform teems with short, mobile-edited videos with catchy music that show life moments in a fun, ironic and occasionally extravagant way. It’s easy to use, fun and has huge viral potential. ByteDance, the tech company behind the app, took only 200 days to develop it, with the clear intention to become the premiere musical app among youth, following the success of Vine & Musical.ly. In 2017 ByteDance bought Musical.ly and the fusion of both platforms created TikTok as we know it today. TIKTOK IS NOT JUST ANOTHER SOCIAL NETWORK. IT’S A DURING COVID-19 CONFINEMENT, PLATFORM FOR 315 MILLION PEOPLE CREATIVITY & DOWNLOADED TIKTOK ENTERTAINMENT. he app was created for consumers and content creators that have grown up with the smartphone as their primary means of communication, information & entertainment. And for this reason, TikTok has become the preferred platform for centennials. 2018 2019 2020 COVID-19 Although at its beginning content was primarily dance & lip sync, it has since diversified greatly, opening the doors to users of any age and also to brands & influencers, who in recent months have widely turned the app. Source: https://sensortower.com/blog/tiktok-downloads-2-billion THE COMMUNITY TikTok is a social platform very popular among young consumers, with almost half of users between 18-24 years old.
    [Show full text]
  • The Case of Carly Fleischmann, Her Speech Therapists, and the Media: Factitious Heroism by Proxy, Factitious Heroism, and Folie À Plusieurs
    The Case of Carly Fleischmann, Her Speech Therapists, and the Media: Factitious Heroism By Proxy, Factitious Heroism, and Folie À Plusieurs Dan Howitt Harvard [email protected] [email protected] Abstract From 2008 - 2018, Carly Fleischmann, who has extreme non- verbal autism, was portrayed by her two speech therapists, via a multitude of variations of surreptitious fraud, as being able to type-communicate with keyboards and icon-touch-pads at a normal level, if not advanced level. She was portrayed as such on an array of major television programs, as well as on her YouTube channel, which purportedly shows her conducting in-person interviews with an array of celebrities. Her two speech therapists, in succeeding for approximately ten years with this, engaged in what I refer to as “Factitious Heroism By Proxy”1, as they accomplished persuading innumerable millions of people that Carly is an extremely rare hero of autism. Moreover, the speech therapists, in doing the aforementioned, concurrently engaged in Factitious Heroism, because they accomplished persuading innumerable millions of people that they are the heroes who are in part responsible for Carly's heroism. Unlike my case on Tito and Soma Mukhopadhyay2, while Carly's speech therapists engage in a multitude of variations of surreptitious fraud, 1 Howitt, D. (2021). “The Case of Tito and Soma Mukhopadhyay: Simultaneous Factitious Heroism By Proxy and Factitious Heroism”, https://doi.org/10.31234/osf.io/p6t4y. 2 Ibid. 1 the fraud was not so masterful that Nobel level scientists, other elite scientists, elite physicians, elite journalists, innumerable millions of other people, etc., would not be able to observe at least some of it.
    [Show full text]
  • Trendjacking: a Social Justice Analysis Rachel Finnegan University of Nebraska - Lincoln
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Honors Theses, University of Nebraska-Lincoln Honors Program 3-2019 Trendjacking: A Social Justice Analysis Rachel Finnegan University of Nebraska - Lincoln Follow this and additional works at: http://digitalcommons.unl.edu/honorstheses Part of the Mass Communication Commons Finnegan, Rachel, "Trendjacking: A Social Justice Analysis" (2019). Honors Theses, University of Nebraska-Lincoln. 71. http://digitalcommons.unl.edu/honorstheses/71 This Thesis is brought to you for free and open access by the Honors Program at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Honors Theses, University of Nebraska-Lincoln by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. TRENDJACKING: A SOCIAL JUSTICE ANALYSIS An Undergraduate Honors Thesis Submitted in Partial fulfillment of University Honors Program Requirements University of Nebraska-Lincoln by Rachel Finnegan, BJ Advertising and Public Relations College of Journalism and Mass Communication March 11, 2019 Faculty Mentor: Kelli Britten, M.A., Journalism and Mass Communication TRENDJACKING: A SOCIAL JUSTICE ANALYSIS 2 Abstract The purpose of this paper is to look at the intersection of trendjacking and social justice within five specific advertisements targeted at an American audience from well-known brands. A variety of success in utilizing this intersection is presented and explained through an analysis of the advertisement, people highlighted, the brand’s financial giving and history, social media response, etc. The five brands examined are Pepsi, Dove, Nike, Airbnb, and Levi’s. To successfully utilize social justice trendjacking, brands must be genuine and specific with their message, be prepared to explain their reasoning for their decisions, have the advertisements checked by many people from diverse backgrounds to check for potential issues that could arise from public viewing.
    [Show full text]
  • Early Entry Deadline: Nov 29, 2018
    Early Entry Deadline: Nov 29, 2018 Late Entry Deadline: Feb 20, 2020 shortyawards.com 1 ABOUT THE COMPETITION The competition for brands & organizations The Shorty Awards invite brands, agencies and organizations around the world who are innovating in the social and digital media space to submit their professional work for recognition. The awards are an international competition honoring campaigns executed by entertainment, financial, non-profit, sports, and consumer brands–among others. The Real Time Academy The winners of the Shorty Awards for brands and organizations are judged by the CMO (rtacademy.org/CMO) and Marketing (rtacademy.org/marketing) juries of the Real Time Academy. They are comprised of leaders in technology, journalism, business and culture. Members include: Grant Owens Rob Engelsman Lissette Calveiro Leslie Berland Nancy Jeng Chief Strategy Officer, VP, Head of Strategy Content Creator & CMO, Twitter Product Marketing Critical Mass and Strategic Influencer Strategist, Manager, Pinterest Partnerships, Annex88 Ogilvy Christie Marchese Paul Kontonis Rosemary Mercedes Sonal Dabral Eduardo Marques CEO, Picture Motion CMO, WHOSAY/Viacom EVP & Chief Group Chief Creative Chief Creative Officer, Communications Officer & Vice Publicis Spain/Publicis Officer, Univision Chairman, Ogilvy & Emil/Wysiwyg/Nurun Mather To see a full list and learn more about the academy, visit rtacademy.org shortyawards.com 1 ENTRY GUIDELINES Entries Entries include a description of objective, strategy and results as well as embedded videos, images and links. They are completed online and could be edited up until the late deadline on February 18th, regardless of when they are submitted. Submissions are judged on their creativity, innovation, use of platform and overall effectiveness.
    [Show full text]
  • Gopro Announces First Quarter 2018 Results
    NEWS RELEASE GoPro Announces First Quarter 2018 Results 5/3/2018 Revenue of $202 Million with 3% Unit Growth YoY Launched $199 Entry-Level HERO Camera Fusion Captured 41% of the Spherical Camera Market in North America Instagram Partnership Enables Sharing Straight from the GoPro App to Instagram Stories GoPro is the #1 Selling Camera in North America for the 17th Straight Quarter SAN MATEO, Calif., May 3, 2018 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) announced nancial results for its rst quarter ended March 31, 2018. "Our rst quarter was driven by strong sell-through of HERO5 Black and HERO6 Black, along with the launch of our new $199 entry-level HERO. Initial demand for HERO is promising and we expect it to improve as large retail partners like Target and Walmart begin selling the product in the second quarter," said Nicholas Woodman, GoPro CEO and founder. "Our rst quarter performance makes it clear that there is signicant demand for GoPro, at the right price. We began to step up marketing programs in March which, coupled with overall expense controls, solid channel management and second half new product launches, gives us condence for a successful 2018 for GoPro." Recent GoPro Highlights Revenue was $202 million, down 7% YoY, while unit growth was up 3% YoY. GoPro reduced GAAP operating 1 expenses by $37 million, or 24%, year-over-year. GoPro reduced non-GAAP operating expenses by $37 million, or 28% year-over-year. In 2018, GoPro is targeting non-GAAP operating expenses below $400 million — a cumulative reduction of more than $300 million since 2016.
    [Show full text]