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THE 13Th ANNUAL THE 13th ANNUAL Early Entry Deadline: Nov 29, 2018 REGULAR DEADLINE: FEBRUARYLate Entry Deadline: 4thFeb 20, 20212020 shortyawards.com 1 ABOUT THE COMPETITION The competition for brands & organizations The Shorty Awards invite brands, agencies and organizations around the world who are innovating in the social and digital media space to submit their professional work for recognition. The awards are an international competition honoring campaigns executed by entertainment, financial, non-profit, sports, and consumer brands–among others. The Real Time Academy The winners of the Shorty Awards for brands and organizations are judged by the CMO (rtacademy.org/CMO) and Marketing (rtacademy.org/marketing) juries of the Real Time Academy. They are comprised of leaders in technology, journalism, business and culture. Members include: Grant Owens Rob Engelsman Lissette Calveiro Leslie Berland Nancy Jeng Chief Strategy Officer, VP, Head of Strategy Content Creator & CMO, Twitter Product Marketing Critical Mass and Strategic Influencer Strategist, Manager, Pinterest Partnerships, Annex88 Ogilvy Christie Marchese Paul Kontonis Rosemary Mercedes Sonal Dabral Eduardo Marques CEO, Picture Motion CMO, WHOSAY/Viacom EVP & Chief Group Chief Creative Chief Creative Officer, Communications Officer & Vice Publicis Spain/Publicis Officer, Univision Chairman, Ogilvy & Emil/Wysiwyg/Nurun Mather To see a full list and learn more about the academy, visit rtacademy.org shortyawards.com 1 ENTRY GUIDELINES Entries Entries include a description of objective, strategy and results as well as embedded videos, images and links. They are completed online and could be edited up until the late deadline on February 18th, regardless of when they are submitted. Submissions are judged on their creativity, innovation, use of platform and overall effectiveness. Eligibility Content must have been live at some point between January 1, 2020 and December 31, 2020 in order to be eligible for the 13th Annual Shorty Awards for Brands and Organizations. Important Dates December 3, 2020 Early entry deadline ($399) February 4, 2021 Regular entry deadline ($499) February 18, 2021 Late entry deadline ($699) March 2021 Finalists announced April/May 2021 Shorty Awards ceremony CONTACTCONTAC Rob Schlissel Marketing & Partnerships Senior Director & Senior Producer [email protected] shortyawards.com 1 CATEGORIES Page 1 of 2 Strategy & Engagement By Industry By Campaign Artificial Intelligence Auto Global Campaign* Call to Action Beauty Integrated Campaign (digital with Chatbots Business to Business traditional media) Community or Employee Consumer Brand Mobile Campaign Engagement* Cultural Institution Multi-Platform Campaign (across different Creative Use of Technology Education digital/social platforms) Customer Service Entertainment Local Campaign* Gamification Family & Parenting Social Good Campaign Humor Fashion Integration with Live Financial Services Content & Media Television Fitness, Health & Wellness Branded Content LGBTQ Community Food & Beverage Branded Series Engagement Games Contest or Promotion Localization Strategy Government and Politics Data Visualization Location Based Experience Home and Decor Emojis Micro Influencer Strategy* Hospitality GIFs Media Buying Strategy - Insurance Hashtag Large Live Events Meme Media Buying Strategy - News & Media Native Advertising Mid-Range Non-Profit Branded Podcast Media Buying Strategy - Pets & Animals Podcast Mini Series* Shoe-string Pharma & Healthcare Polls & Surveys Multicultural Community Publishing Filter / Lens Engagement Real Estate User Generated Content Music & Dance* Restaurants Video Online Community Retail & E-Commerce Organic Promotion Social Activism Sports Physical & Digital Technology Convergence Television PSA* Travel & Tourism Real Time Response Wine, Beer & Spirits Real Time Media Buy Spokesperson Storytelling * NEW category this season shortyawards.com CATEGORIES Page 2 of 2 By Design Mobile Experiences Video Content Art Direction Book & News 360 Video Brand Identity Dating Animations* Brand Redesign Entertainment Apps Augmented Reality Graphics Finance Apps Comedy Video Images Food & Beverage Apps Instructional Visual Effects* Game Apps Live Event Coverage UX / UI Design Health & Medical Live News Coverage Kids & Lifestyle Live Streaming Video Campaign by Platform Photo & Video Long Form Video Emerging Platform Productivity Medium Length Video Facebook Sports & Fitness Short Form Video Facebook Messenger Travel & Weather Video Pre-Roll Instagram Virtual Reality LinkedIn Influencer & Celebrity Brand Partnership Pinterest Facebook Partnership Virtual* Reddit Instagram Partnership Digital Pivot* Snapchat Multi-Platform Campaign Immersive* TikTok Snapchat Partnership Online Event/Activation* Twitter TikTok Partnership Remote Production* WeChat Twitter Partnership Weibo YouTube Partnership WhatsApp YouTube Video By Platform Facebook Live By Overall Presence Facebook Video Facebook Presence Instagram Stories Instagram Presence IGTV Snapchat Presence Instagram Live TikTok Presence Instagram Video Twitter Presence Instagram Reels* YouTube Presence LinkedIn Video Snapchat Discover Snapchat Story Twitter Video * NEW category this season CONTACT Rob Schlissel Marketing & Partnerships Senior Director & Senior Producer [email protected] shortyawards.com 1 PAST AWARD HONOREES Visit shortyawards.com/archive for a full list. Winners of the 12th Annual Shorty Awards for brands & organizations #NOBUILDCHALLENGE B/R App: Making it easy to be a Chase x Buzzfeed’s Pizza Joint We are Social, WWF France Sports Fan Buzzfeed x Chase Bleacher Report Chipotle Mexican Grill takes over TikTok SpongeBob Squarepants x Kyre Irving WarnerMedia - Chasing the Cure Day One Agency, Collab, Chipotle Mexican x Nike Digital/Social Grill Viacom CBS Consumer Products, hi5.agency, WarnerMedia Nickelodeon Previous brand and agency entrants include:.
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