T HE Park Royal

Atlas

An Employment Study of London’s Largest Industrial Area The Park Royal Atlas v. 1 Team Members Greater London Authority Published by Finn Williams Greater London Authority Tobias Goevert City Hall Francis Moss The Queen’s Walk Mirjam Wurtz More London Ella Wiles London SE1 2AA Alex Marsh Joan Caba Contact Katherine Spence Enquiries: 020 7983 4100 Website: www.london.gov.uk Guest Researchers Erin Byrne Copyright Samuel Cuthbert Greater London Authority 2014 Tom Mabey Alison Mayer The Park Royal Atlas is an employment Elizabeth North study prepared by the Mayor’s Adam Towle Regeneration Team and cliented by the Steve Barton Old Oak Common Joint Authority Project Genevieve D’Souza Team including the Mayor’s Planning Sean Kelly Team, Transport for London, Brent, Ealing Ian Weake and Hammersmith & Fulham, and in Kaya Chatterji association with the Park Royal Business Charlotte Domanski Group Beth Kay

Copyright Base Maps Other Contributors © Crown Copyright and database right Architecture 00 - B1 Survey and interviews 2014. Ordnance Survey 100032216 GLA Acknowledgements Copyright Aerial Photography The team wishes to express their thanks to Cities Revealed® copyright by The the following people; Geoinformation Group®, 2013 and Crown Edmund Bird for his useful comments and Copyright © All Rights Reserved historical insight

Thanks to LB Ealing, Graham Hill at www. Queens Park Rangers for providing prv.org.uk, London Transport Museum additional funding and the Imperial War Museum Archives for All the businesses that gave their time to providing historic photographs. participate in the creation of the Atlas Contents

Foreword 4 Survey Areas 31 Areas B1 E10 32 Introduction 5 Areas B2 B3 37 Objectives 6 Areas B4 B5 B6 42 Study Area 6 Areas E1 E2 47 Atlas Overview 6 Areas E3 E4 52 Meet The Businesses 9 Areas E5 E6 57 Areas E7 E8 E9 62 context 12 Areas HF1 HF2 68 Historical Context 13 Current Context 13 interview Analysis 74 Employee Numbers 75 methodology 16 Types of Businesses 76 Survey 17 Tenure 77 Mapping 17 Age & Length of Tenure 78 Categories 19 Supplier and Customer Locations 79 Interview rates 21 Business Growth 80 Limitations 21 Production 81 Advantages 82 Survey analysis 22 Improvements 82 Business Sectors 23 Business Sectors by Borough 25 Conclusion 83 Workplace Size 26 Findings 84 Space Types 27 Next Steps 85 Space Types by Sector 29 Sharing Premises 30 Foreword

I want London to be the world capital of months of surveying and hundreds of business, and for all Londoners to share interviews to give an insight into what in that success. This means creating more people make, the facilities they operate long-term, sustainable employment, from, and the improvements to the area improving opportunities for entrepreneurs they would like to see. to set up and grow their businesses, and supporting exciting new places of work. I am delighted that the interviews revealed an air of confidence about the future, Park Royal is one of Europe’s largest and as well as the demand for this place most thriving industrial estates. Since the expressed through low vacancy rates. 1903 Royal Agricultural Show – which However, it is clear that more work is gave the area its name – Park Royal has required to improve working conditions supported a range of world renowned and address persistent problems such as a businesses such as Guinness, Heinz, and lack of parking spaces. McVities who continue their world leading operation from the site today. This work is a stepping stone towards better engagement and tailored support This Atlas reveals the continued to local businesses from the Mayor of importance of Park Royal as a motor for London and Boroughs, forming part of the our economy. With over 2000 workplaces emerging partnership with businesses. mapped and analysed, it helps make the This study will inform policies and case for attracting investment to stimulate strategies for sustainable regeneration growth and improve the working in the Park Royal area for years to come, environment for the 30,000 plus people as well as signalling an exciting new based here. approach to industrial localities across London and beyond. The Park Royal Atlas is as much about revealing the people and businesses I would like to thank all who have given behind the statistics as it is about time to support the making of this unique understanding this fascinating place. My Atlas and ask for any comments on this

team has come across inspiring examples first edition to be passed to my team. of entrepreneurs running businesses ranging from advanced metal fabrication to theatrical prop makers, from highly specialised food production to logistics Kit Malthouse and smart recycling. Deputy Mayor of London for Business and Enterprise The Atlas celebrates the diversity of enterprise. It uses data collected from 23rd May 2014

Park Royal Atlas 4 Introduction

Park Royal Atlas 5 Introduction

Objectives Study Area Atl as Overview Considered to be London’s largest Park Royal is an industrial area located to The Park Royal Atlas presents the results of industrial area, Park Royal covers an area the west of central London. It is situated a door to door survey of all the workplaces equivalent in size to the City of London. within three London boroughs, Brent, units in Park Royal. The methodology Although it is known that there are a large Ealing and Hammersmith and Fulham. explains how the survey was undertaken number of businesses in Park Royal, until The area is bounded by National Rail, and the methods used to collect and recently relatively little was known about Overground and Tube lines to the north, categorise the data. The analysis maps the the what they do or what types of spaces south and east., while the North Circular collected data, using graphs to highlight they use. The Park Royal Atlas reveals the (A406) and Western Avenue (A40) form key trends, as well as presenting case diversity of business activities in Park additional boundaries to the west and studies of selected businesses. Royal. Its specific objectives are to: south. The study area is based on the Park Royal Strategic Industrial Land boundary, • Provide detailed information on the designated in the London Plan (2011), with local economy the addition of adjacent industrial sites in • Record all employment activities Alperton and North Acton. • Analyse business activities by number, size and clustering, as well as supplier and customer locations • Improve the visibility of the local economy by celebrating and marketing its diverse products and services, as well as highlighting its contribution to the sustainability of the wider London economy • Support inward investment in the locality • Inform policy and strategies for intensification and economic growth in the Park Royal Opportunity Area • Support sustainable economic development and regeneration

Reveal the diversity of business in Park Royal

Park Royal Atlas 6 fig. 1 Park Royal Location map

London Borough Boundaries Park Royal Atlas Boundary Waterways All Industrial Land London Boroughs within Park Royal

01 2 4 6 8 10 Park Royal Atlas 7 Ü Kilometers fig. 2 Park Royal Study Area Aerial Photograph

LB OF BRENT

LB OF HAMMERSMITH & FULHAM

LB OF EALING

London Borough Boundaries Park Royal Atlas Boundary

Cities Revealed® copyright by The Geoinformation Group®, 2013 and Crown Copyright © All Rights Reserved Meet The Businesses Brand Distribution (Uk) Ltd Chandra Enterprises Management Dyn Metal Bravo Aluminium Systems Chanton Crystal Laundary Services E Fast Couriers & Deliveries Brazilian Salon Charlex Auto Ltd Css Construction Site Supplies E Meyer & Co (Mentor) Ltd Bread And Honey Charlie Bigham’s Ctv Outside Broadcast E.P.A. Languages Services Ltd. The names of the 1,717 active workplaces revealed by the survey of Park Royal. Breezemount Charmant Uk Ltd Cullen Way Repairs Ltd Ealing Autos Limited Brian Clarke Studio Chas Berger Cumberland Park Sotre East End Cosmetics Ltd, Brightbox Marketing Chevalier Technologies Ltd Curious Science Euroscent, Fiza Intl (Iq) Easy Broadcast Ltd / Crown African Relief Fund Antiqua Print Gallery Ltd B+M Motors Britannia Autos Ltd Chiquito Mexican Restaurant Cwf Children Worldwide Fashion East West Merchandise Studio Ltd Aftershock Anything Express Babak Art Studio Britfil Steel Fabrication Chocolate Lab (Uk) Easy Car Hire Ltd 1-1 Transport Agility Trains Anytime London Ltd Babcock British Council Choice Textile Ltd Cworkshop Easy Housing Association 1Dream Educare Ahaleena Anytwist Ltd. Bakkavor Broadcast Sessions Ltd Choices Jewellery Ltd Cyborg Group Limited Easybus 24-7 Drama Air Fast Tickets Apc Overnight Bakkavor Foods Brooks Packaging Ltd Church Of God Evangelism Cynergy It Solutions Ltd Easyreach Ltd 2D-3D Airport Executive Apolo Multiform Ltd Bakkavor Meals Brownell Ltd Cimple Solutions Cypher 16 Studios Eccentric Trading Company Ltd. 313 Motors Limited Airports First Apply Food And Drinks Balance Sheets And More Browns Sea Foods Cinderella Hair Academy Cypress Books Edmundson Electrical 360 Rotation Airstar European Network Appy Food And Drinks Ltd Ball Bearing Centre Ltd. Brunnel Freight Forwarding Cirro Lite (Europe) Ltd. Cypressa Limited Edwards Removals 3A Distributions Ltd Aj Cleaning Services Arab News Network Ann Ballward Limited Btm International (Uk) Ltd. City Clothing Ltd. D & F Wine Shippers Ltd. Edwins Bathrooms 3D Tyres Ajay Business Centres Ltd Archie’s Mediterranean Products Bamboo Basket Distribution Ltd. Bud - Florists In Willesden City Link D Curtis Ee 4 Rail Services Ltd. Ak Motors Arco Barclays Bank Plc Builders Depot City Link Express Delivery D. Cutter (International) Ltd. Ej Bushell & Sons Limited A B C Building & Maintenance Al Enam Area 18 Barker Ross Recruitment Building Products Ltd City Used Cars Dab Engineering Co Ltd El Omara Constructors Ltd Al Gali Ltd Aredour Ltd Barry Bensons Ltd Bullet Express Cityfruits.Com Daf Royal Parks Elec Mec Ltd. A B M Motors Ltd. Al Mazar Deli Arena Flowers Bascomb + Drew Burger King (Uk) Ltd Ckm Dafcon Ltd Electec Solutions A Class Motors Al Sqr Express Aro Marble Ltd Basrah Lounge / Tobacco Business Associates Uk Ltd Clarition Designs Ltd Daniel Martin & Associates Electrocoin Automatics Ltd A Kapadia Al Waste Arrogance Accessories Batten-Edwards Instruments Business Mobiles Claudia Carr Danny Sullivan Group Electrocoin Sales Ltd. A. Fulton Company Ltd. Al-Ahram International Art Dental Laboratory Bayfield Butterfly Cleaning Ltd Clay Oven Co Ltd Darhma Electronic Theatre Controls Ltd. A.I.D. Training + Operations Ltd Al-Azawy Art House Hire Ltd Bbc Studios C.E. Moore Ltd Clay Ovens Company Data Force Uk Ltd Elegance Tyres A+M Hire / A+M Studios Alba Stone Art Logistics Ltd Bd Décor (Barry Bank) Cable Logic (Europe) Ltd Cleaning Suppliers Datawind Uk Plc Elegant Dry Cleaners A1 Business Solutions Aldi Jd Ltd Artist Spaces Ltd Beachcourse Limited Cadogan Tate Clear Windows & Conservatories David Malik & Son Ltd Elegant Marketing Consultants Aaa Linen Services Aldous Lamont Artist Studios Beat 2 Beatz Cafe Ola Limited Daylight Ltd Aargee Novelties Al-Etejah Tv Ltd Arts Bibliographic Beat About The Bush Cafe Racer Custom Motorcycles Cleshar Db Advanced Carpentry + Elite Car Care Ltd. Ab Butchers Alexander James Contracts Ltd Ary Network Beauty Base Ltd Café Royal Cleshar Contract Services Joinery Ltd. Elite Moving Systems Ltd Ab Solicitors Alexanders Removal Asda Supermarket Beck’s Cafe Caffe Concerto Limited Db Carpentry Joinery Eman Land + Securities Abacus Fundraising & Party Alfa Romeo Coachworks Ash Kumar Products Bees Enterprises Caffe Giordani Ltd Clinical Trials Lab, Registered Db Media Limited Emporio Brazil Products Alforat Satellite Channel Ashcon Building Contractor Ltd. Beijing Tong Ren Tang (Uk) Ltd Cakubi Consulting Ltd. Office Dbest Ltd Emr Abacus Print Alhashimi Ashia Centur Ltd Beirut Nights Café And Caldigit Cloudmove Ltd De Baere Ltd Ems Abbey Appliances Al-Jabal Food Asme Engineering Ltd Resteraunt Caledonian Supply Company & Club21 Deadline Ena Films Abbey Distributors All Stars Agency Ltd Assalam Alayun Bell Trading Ltd. Mehadrin Wholesale Limited Clutter Prop Hire Dean Training Energy Star Abbey Manor Allen Autos Astel Uk Ltd Bellisseomo Ltd Canal Cabin Cms Distribution Deli Med Ltd Enotria Winecellars Ltd Abbey Marketing Allied Motors Uk Astrid + Miyu Ltd Belmont Printing Company Canapes Direct Codeexceptional Ltd Delphi Diesel Systems Enterprise Abbey Point Cafe Bed & Allpex Limited Ataman Belvedere Carpets Ltd Candy Desserts Collins Motors Deltra Electronics Environmental Business Breakfast Almalthea Designs Atex Business Solutions Ben Pearce Cannon Hygiene Ltd Colour Sound Experiment Ltd. Deluxe Accountants & Tax Products Ltd Abbott Signs Ltd Al-Murad Atn Network Uk Ltd Benchmarx Canonbury Cabinet Makers Colt Telecommunications Consultants Environmental Business Abc Services For People Like U Alperton Motors Limited Atrium Modular Lighting Uk Bespoke Events London Cany Cafe Lounge Limited Concept Engineering Deluxe Media Products Ltd. Ableman Shaw & Company Alpha Bakeries Ats Euromaster Best Hand Car Wash Cape Systems Consultants Deluxe Printers Ltd. Epos Connect Ltd Abu Afif Sweets Alpha Beta Business Centres Attila Boros Bakery Best Price Garage Ltd Capital Accountants Connected Healthcare Ltd Dennys Plastics Ereira And Matthews Ltd Acava Studios Alpha Consulting Auh Thomas Food Best Tint/Best Glass Capital Seafoods Ltd Construction Enterprise Ltd Dephna Group Eros International Ltd Accountancy Services London Alpha Mania Auto Audio Best Way Car Giant Consul Chartered Surveyors Dephna Impex Ltd. Ers Medical Ltd Ltd Alpha Omega Marketing Ltd Auto Capital Bestway Catering Wholesale Car Hire Helpline Ltd Content By Conran Design Colour Esquires Coffee House Accurate Profession Ltd Alpha Transfer Ltd Auto Delta London Ltd. Biffa Waste Services Car Spare Factors Conway Aecom Dg (Uk) Textiles Ltd. Esska Design Ltd Ace Alpha Vehicle Movements Ltd Auto Doctor Big Yellow Self Store Carcare Pro Limited Cool Britannia Dhl Express Delivery Ethos Ace Cafe Alter London Ltd Co. Auto Motors Bighams Caribbean Roti Company Cooling Uk Diageo Eton International Ace Cars Altima Lighting Auto Service Binding Supplies & Services Carlo Manzi Corbel Of London Ltd Diamond Transmissions Ltd Euro Accessories Ace Records Ltd Am Construction Auto Services Vehicle Solutions Bischell Ltd Carphone Warehouse Corkteck Ltd Diamond Vehicles Ltd. Euro Bijoux Ltd Ace Shutters / Mr Tint Am Motors Auto Trans Middlesex Black Island Studios Carphone Warehouse Cornices Centre Dickens School Of English Euro Breads Uk Ltd Ace Vehicle Deliveries Amaco Group Auto Villa Blott Headoffice Coronation Cables Limited Digital Devices Ltd Euro Cap Ltd Ace Waste / Simpson Amari Plastics Ltd Autobike Mot Centre Blue Apple Cars Carrara Marble Coronation Road Snack Bar Dina Foods Ltd Euro Car Trade Ltd Acme Technology Ltd Amathus Autogem Motor Concepts Blue Cruise Ltd Cartridge Value Cosmic Villas Direct Supplies Ltd Euro Diamond Drilling Ltd. Active Ventures Uk Ltc Amazing Tiles Automotive Glass Distribution Blue Light Services Ltd Casa Bardotti Cosmos Intertrade Ltd Discount Carpets And Furniture Euro Signs And Graphics Ltd Acton Coachworks Amazon Autotrade Uk Blue Light Services Ltd. Cava Bien Fashion Costa Coffee D-Link Europe Euro Splash Acton Commercial Factors Ltd Amazon Shine Autotrust Bmv Distributors Ltd. Cbg Group Uk Covent Garden Candles Do Education Euro Technical Services London Acuk Ambersphere Solutions Av Link Ltd Boden Fashion Ccf Ltd Coyaba Document Capture Limited Ad Londres Ambican Uk Ltd Avc Live Ltd Bodybits Ltd Cds Group Cp & S Ltd Dominion Christ Church Eurofins Addictive Restaurant & Bar Ambros Direct Ltd Avolites Bodystretch Uk Ltd Celestial Church Of Christ Park Cp Electronics Ltd. Domino’s Pizza Euroglass Uk Addwings Ltd American Muffin Co. Ltd Aw Bodyshop Bodytec Accident Repair Centre Royal Parish Craftsman Bespoke Joinery Dooa Wholesalers Ltd European Glass Adidas (Uk) Ltd Ammoura Ltd Awafi Foods Ltd Bogdan Kurski Ltd Celex Ltd Cranberry Wholesale Door Entry Direct European Glass Group Admoveo Ltd Amouri Motors Axis Partnership Bonhams Celia’s Kitchen Creative Design Consultants Ltd Double 4 Ltd. European Outreach Trust Adriana Auto Crash Ams - Active Marketing Solution Axt Book Events Cell Technologies Creative Instore Solutions Double 4 Self Storage Ltd. Eurosoft Tech Ltd Advanced Broadcast Services Amz Motors Aya Autos Ltd. Boothill Motorcycles Centercomms Ltd Crest Connections Ltd Dowa International Ltd Eurostart Ltd Andrew West Interiors Az Accountancy Services Uk Ltd Bosche Services Central Middlesex Hospital Crest Of London Dpd Uk, Interlink Express Event Oracle Advanced Training Academy Angel Fernandez Sanchez De Azco Interiors Botanic Lab Centre House Business Centre Cross Media Ltd Dr Kate Dinnen Eventoracle Advansys Technologies Ltd. La Morena B Mackin Construction Bower Products Limited Centre House Caffe Crossrail Dragon King Ever Fortune Ltd Colonial World Afg Auto Mot Centre Anglo Pacific B&Q / Trade Point Bp/M&S Simply Food Ceva Crown Cleaning Services Ltd. Dropcap Ltd Foods Ltd. Afp Partnership Anna Sholz Ltd. B.E.C.Perimetre Security Ltd Bradley Plumbase Champers (Wholesale) Crown Decarative Centre Dry Cleaners And Washers Everyware Africa Today Ansari Garage B+K Skips Braiform Chandlers Crown House Business Centre Dukes Island Studio Evonik Met Ltd. Park Royal Atlas 9 Excel Staff Carers & Sufferers Of Dementia Hairraisers Imex Just Care Group Ltd. Lifelike Flowers Mammamia Itlaian Food Ltd Mother + Child Welfare Exermax Technology Ltd Fruition Homes Ltd Halfords Autocentre Imi Just Courriers Ltds Lignum Vitae Ltd Manaco Mian Ltd Organisation Exeter Street Bakery Fruition Properties Hanama Storage Ltd. In Style Direct Ltd Jw Removals Link Communication Management Office Motorcycles Centre Exodus Homecare Agency Ltd Fujiseiki Europe Ltd Hand Car Wash And Valeting Inbrit Logistics Ltd / Security K + S Dental Laboratory Link Fostering Maneek Jewellery Uk Ltd Motorsense Limited Expedite Furnish Centre Escorts Transport Ltd K4nub Link Translation Services Ltd Maple Fine Foods Ltd Mountain Of Fire & Miracles Export Trading Company Fx Rentals Hand In Hand For Syria Inclarity Communications Ltd Kadiris Link Wholesalers Ltd Marasu’s Petits Fours Moyses Stevens Flowers Ltd Limited G. Jackson Hannex Construction Incoms System Kagey Lighting Ltd. Linnetts Proofing Ltd Marathon Lab Supplies Mp Brothers Ltd Express Av Ltd G4s Group Hapworth Kitchens Ltd Independent Leaders Kalsan Tv Lion Colours Marble Arch Bathrooms Ms Autos Express Chef Gag Truncks Ltd Harlesden Islamic Cultural India Jane Kamil Bakery Little Penny Ltd Marc B. Ltd. Ms Drylining Plastering Services Extravision Ltd Galacia Laundry Centre (Hicc) / Masjid At Taqwa Indigo Accountants Ltd Kb Natural Foods Ltd Lizzanno Space Creation Mariapolis Ltd Ltd. Fabric Suppliers Ltd Galindo Harman Enterprise Ltd Industrial Hygiene Ltd. Kbm Chartered Accountants / Loan My Motor Market Probe Europe Ltd. Msm Fakhoury Patisserie Games + Gears Llp Harris Calman Influence Business School Locatel Uk Ltd Markovich Mallah Furniture Ltd Mt Chauffeurs Falcon Surfacing Ltd Ganesh Motors Hassan + Co Infomass Services Ltd Kensington And Chelsea College Lock Engineering Co Ltd Maroon Spice Catering Mtv Autos Families Relief Gapuma (Uk) Ltd Hatton Metalcraft Initial Construction Centre Locum Link Pharmacy Martin + Co Willesden Muji Fancom Technologies / Tmg Garu Sana Ltd. Hawk Rubbish Clearance Inkpaper Design And Print Ltd Kensington Car Wash Recruitment Marvic Textiles Multilines Consultancy Gb Motors Hawthorn And Rex Howard Inspired Elements Ltd Kensington Dry Cleaners Lodge Catering Matrix Chartered Accountants Mumtaz Lebanese Restaurant Fantastic Services Park Royal Gbcl Global Gulf And British Headlines Hair And Beauty Integra Medical Reporting Keyline Lofbergs Matthew Clarks + Café Farley Co Ltd Supplies Ltd. Interactive Imagination Ltd Kfc Loft Studios Maximum Car Care Muslim Care Farley Fine Furniture Gcs Diagnostics Heathrow Truck Centre Ltd Interfusion Kii Studios Londis Maxteleco Ltd Mvk Accomodation Ltd Farran Café Gd Auto Design Hedley Humpers - Hammer Interior Automation Ltd Kindervine Day Nursery And London Business Consulting Ltd Mayhem Uk Mw Scaffolding Uk Ltd Farrell Engineering Ltd Genesis Recruitment Agency Holdings International Plenitude Preschool London Carstore Mazage L. Ltd. Myriad Medical Supplies Ltd And Fashion Link Ltd Genuine Motors Hedley’s Humpers Ministries King Solomon Catering London Chauffeur Drive Ltd. Mc Shopfronts Gp Supplies Ltd Fast Track Motors Geo W. Neale Ltd. Heidi Klein (Press Office) International Relocation Ltd King’s Kitchens London Knockouts - Boxing Mcdonough + Associates N Africa Auto Repair Fci Zoneblue Design Ltd. George Fraser Limited Help For Life Interpal Kitty’s Café Fitness Mcvitties N G Engineering Services Fedex Get Set Hire Help The Needy Ior Group Kk Associates London Mobility Mdm Auto Clinic N S B Casements Ltd. Feel Good Carribean Resteraunt Giant’s Diner Helphire Iron Mountain Uk Ltd Kls Interiors London Special Executive Cars Med Fine Foods N. Africa Auto Repair Feelin Hungry Ltd Gill Cash And Carry Hemi Property Services Ltd Ishaan Universal Ltd Kms London Ltd London United Busways Ltd Medecho Ltd Nacfi Foundation Fg Tyres Gillhams Sollicitors Llp Hendon Motors Ltd Ishan Garage Kn Auto Limited London Vip Group Medfoods Nad Garage Fiandaca Gina Love London Henry & Sons Islam Box Ltd Kojac Imports Long Island Products Medic Animal Nadi Park Royal Fidenzi Design Glassbusters Ltd. Hermolis Islamic Education + Research Kolak Snack Foods Ltd Longshaws Design + Print Ltd. Medical Services Naga Ltd Fifi Global Cars Ltd Hessar Trading Co. Ltd. Academy Kolak Snackfood Ltd. Lookers Jaguar Medicure Ltd Nandos Film Fx Zone Global Health Professionals Ltd Hhb Communications Ltd Ist Power Products Ltd (Stewart Ks Accessories Lookers Plc Medievance National Electrical Wholesole Film Medical Services Global Tamil Vision Hickman Transport Transformers Division) Kutch Engineering Works Ltd. Lords Builders Merchant Medis Health National Grid Filmscape Studios Globeshield International Ltd Hip Props It Ambulance Ltd L&M Lotus Linens Megatek 2000 Systems National Lighting Financial And Accountancy Gmg Carpentry Hippo Graphics Italian Furniture, Carpets And L. Lynch Loubnan Natural Food Ltd Mela Project Metalworks National Rail Solutions Ltd Go Network Uk Ltd. Hire It Flooring L’aquila Loubnan Natural Foods Ltd Memo Fashions Ltd Nationwide Self Storage Limited Finerose Limited Go Networks Uk Ltd Hireman J & M Car Solutions La Cabana Cafe Louise Bradley Merc Natwest Fire Station Going Nuts Hj Motos J A Glover Ltd - Ventilation La Dulce Patisserie Lp Construction Ltd. Mercedes Benz Park Royal Navid Ltd Firoz Group Golden Meadows Hl Marble Products La Maison Des Sorbets Lua Lua Tv Merctech London Ltd. Neg Earth Ltd First Choice Tool And Plant Hire Golden Oriental Foods Limited Hm Printers J Kelly Autos La Muscle Luckshmee Limited Metal Supermarkets Nepall Tv (Europe) Ltd First Great Western Golden Vans Hm Tyres J Pao & Co Ltd La Piccola Deli Lunchtime Office Catering Co. Metro Count Network Rail Fit Out Uk, Base Build Goldenstand Southern Ltd Hmr Ltd J&B Construction Co. Ltd. La Tua Pasta Lynchmob Studio Metroline New Accountancy + Financial Fix Auto Collission/Arc Ltd Goldenwheel Auto Centre Ltd. Hobbs London J&J Trading Ladbrokes Lyons Learning Metropolitaion Fleet Services Services Ltd Flame Installations Ltd Goodies Foods Ltd Holhouse J. Coffey Ladurée Uk Ltd. M E Moloney And Company Mexican Supplies Co New Horizon Media (Uk) Ltd Flames Food Gormley Masonry Ltd. Holiday Inn Express J.P.F.T.V.S. Ladystar M&M Associates Mexl Express Ltd New North Wholesale Bakeries Flash Film Studio Gowing & Pursey Honeyrose Bakery Ltd Jabroke Engineering Co (Uk) Ltd. Lafage Tarmac M&M Metal Work Ltd Mfl Worldwide New Quebec Catering Flash Film Transport Gowing And Pursey Hoo Hing Jack Wills Laguna Banqueting Suite M. Moss (Repairs) Ltd. Michael Brady Ltd New Star International Co. Ltd Fletcher’s Bakery T/A Grain D’or Gpx Hosipa Jack’s Cabin Café Lakes Food Euro Ltd M.A.R. Garage Ltd. Micro Partners Limited Newey And Eyre Flexitrade Uk Ltd Grade House Ltd Hotcam Ltd James Burleigh Ltd Lakethorne Group M+N Traders Middle East Al Ferdous Sweet Nick Gale Custom Cycles Flight Searches Ltd Graham The Plumbers’ Hotchi Cash And Carry Japan Centre Lambert Of London Ltd M6 Motors Limited Nife Is Life Floors Galleria Merchant Hotchkiss Air Supply Jat Glass Lane Harries & Jane Percy-Rob Ma Automotive Services Middlesex Hose + Fitting Ltd. Nik Motors Floorsanderhire (Eu) Ltd Grainmill Limited Howdens Jat Glass (Interior Design Office) Laser Tyre Station Macahel Miku Agencies Ltd Nimble Security Services Limited Flyer Distributions Ltd Grand Junction Arms Howdens Joinery Jayex Technology Laundry Machine Shop Millennium Food Services Ltd Nina Naustdal Focus Furnishing Granger Hertzog Ltd Hoxton Beach J-Cars Sales Ltd Lawrence Zammit Mackintosh’s Catering Minas Transfer Ltd. Nochia Ltd. Fomac Construction Ltd Granite World Hozizon World Cargo Jd Building Supply Centre Lbc Management Ltd Minds Ltd. Nollywood Movies Food Equip Ltd Grant Mills Wood Hs Motors Jenny Svantesson Le Connaisseur Madam Gautiers Minerva Loose Leaf Northway Tyres Food For Thought (London) Grd Floor - Indesign - Kitchen, Hsbc Jessica’s Recipe Bag Le Pain Nouveau Madame Gautiers Minerva Motors Northwest Studios Food Lords Limited Bathroom, Electricals Hss Jetpoint Services Lead Products Madstron Healthcare Mini Diamond Nosh Cafe Food Partners Showroom, 1St Floor - Stayfix/ Lloyds Motor Spares Jg Productions Leading Route Ltd Magaza Mission Accountants Nosh Café Formerly Avis Indesign - Offices Husse Jh Car Sales Ltd Leather Land Magnet Trade Mister Shifter Nrs Forward Greathire Ltd Hyde Park Bathrooms Jmd Automotive Limited Lebanese Bakeries 2000 Ltd. Magnum Direct Mjf Removal Company Ltd Ns Welding & Metal Works Foxglove Events Ltd Green Office Supplies Ltd Hydraulic Fleet Solutions Jmr Autos Lebanese Village Mahan Foods Mk Complete Joinery Services Nutri Centres Ltd Foxtons Greencore Group Hyperion Lighting Ltd John F. Hunt Lebanos Food Trading Ltd Mai Trading Co. Ltd. Mkw (Uk) Ltd Nw Cars Frank Saul (Fashions) Ltd Greenfields Hythe Motorcare Ltd John Lewis Plc Lees Maisa Modern Props Ltd O’connell Bros Fraser Water Services Gsbi Motors I Dallies John Pye Leo Mercurio Food Maisanda & Co Mokhtar O’donovan Free Believers In Christ Gt Vehicles Ibb Polish Building Wholesale Joinery Ltd Leonidas Confiserie Duchateau Maison Blanc Ltd Monarch Oberoi Masala Fellowship International Gurus Ice Accessories Ltd Joubere Ltd. Majestic Radio Montague Laundaries Oceanic Jewellers Ltd. Free Bellebers In Christ Gw Wiring Product Ltd. Idailies Jr Carter Ltd. Leste Ltd Mak Automotive Mooca Cafes Ltd Ocs Group Ltd. Fellowship Trust H&S Legal Llp Ieinei Jubilee Estate Agents Levant Tv Maker Builders Llp Moon Cars Ltd Odf Freeform Design And H. R. Owen Igreja Mundial Do Poder De Julie Light Glass Levantine (Uk) Ltd. Makro Moorogaabey Development Office Moving International Construction H+M Media Deus – Londres Jumeira Lh2 Malcolm Cowen (Drinks) Ltd Organisation Ohio Home Care Ltd Friendly Removals Haik Removals Il Fornaio Ltd. Junior Hagen Ltd Libanese Centre Malik Metal Work Morrells Om Fashion Friends Of Africancaribbean Hair Extensions And Wigs Ltd Imagefarm Ltd. Just Airports Life Residential Mama Youth Project Mostafa Persian Food Ltd Omega Bikes Park Royal Atlas 10 Omkaar Kotedia Photogrpahy Philip Maes Fine Chocolates Rainbow Cnc Satellite Broadcast Facilities Ltd Uk Ltd. The Big Basement Company, Trading Post Ltd Wf Senate Park Royal Branch Omnia Ltd. Phoenix Automatics Raj Foods Savoir Beds Ssr Trading Ltd Euro Toiletries And Hygene Transcom Telecom Ltd Wft Ltd. One8six Phoenix Of Vinyl Rajput Cleaning Services Savvy Constructions Stanley Productions Products Transputec What A Load Of Rubbish Ltd Ooh Weddings Photobox And Moonpig.Com Ramada Encore Hotel Saywell Ltd. Staples The Castle Travelodge Hotel White Fuse Media Options Technology Ltd Photocopiers Direct Ramsey Rum Uk Ltd Scandi Kitchen Stapletech The Coffee House Travelodge Hotels Ltd White Rose Laundries Ltd. Orange Piligrim Payne & Co. Ltd. Ramtd Screen Technology Star Accountancy The Collective Dairy Trendy Living Whitneys Of Willesden Orbis Consumer Products Ltd Pine Glade Ltd Ranjita Screwfix Starlight Design The Collective Diary Trevor Howsam Ltd Wigmore Home Orexis Fresh Foods Ltd. Pipal Limited Rapid Auto Cars Sean Car Starlite Trading Ltd The College Of It And Triple A Accountancy Services Wigmore Medical Organza Fashion Collections Ltd Pirate Rarewaves.Com Ltd Seasons Textiles Station Cafe E-Commerce Troy Systems Limited William Hill Bookies Outback Rigging Ltd Pirtek Fluid Transfer Solutions Rashman Limited Seaward Travel Status Windows Ltd. The Dry Cleaning Business Trumax Cars Ltd Williams And Hill Over The Rainbow Detailing Pit Start Ravin Laurent Limited See Woo Food Specialists Stayfix Ltd. The Female Health Company Tsn Hire Car Ltd Williams, Chartered Overseas Medical Supplies Pizza Hut Raw Fairies Selectus Total Ltd Steel Deck The Fishermans Arms Tt Motors Accountants Overseas Medical Supplies Ltd PJ Security Systems Rayan’ Autos Sgf Engineering Stella Rossa Contractors Ltd The Hummingbird Bakery Tucker French Wingman Group Owen + Williamson Ltd Plan Bread Ltd Rbc London Shah & Associates Sterling Studios The King Escalope Tvs Foods Uk Ltd Wolseley P & A Motors Planet Couriers RDW Scenery Shayona Steven Davis Furnishings The Kingfisher Press Tyre Spot Women’s Support Association P. R Fleet Services Ltd. Plexus Realstar Ltd Shell Uk Ltd Steven Duggan Events The London Bakery Uk 3 B Scientific Ltd World Food Aid Limited Packaging Express Point To Point Recycle My Old Phone Sheng Da Ltd. Stewart Parvin London The Metropolitan Police Uk Coldstore World Net Packman Shelving Polymer (Uk) Ltd Red Box Shephers Cafe Stock In Trade Authority Uk Star Tyres World Of Tiles And Bathrooms Pak Autos Pomodoro Clothing Red Creative Sherrys Hair And Beauty Stone & Building Ltd The Natural Sea Sponge Uk Tyres Ltd. Palestinian Return Centre Pop It Out Packaging Ltd Red Mist Wholesaler Stone Inc. Company Ltd. Uk Visa Centre Ltd Worldwisetrading Ltd Panache Display Ltd Por Jam Metalworks Ltd Red Oak Services Ltd Shine Motors Ltd. Stone World Uniwax Ltd. The Olive Grows Unbloc Drainage Engineeers WPL Panalux Porcelain Tiles Ltd Redbus Media Group Shiv Souvenirs Stoneyard Ltd. The Organic Pharmacy Limited Wrapology Panic Music Ltd Portables Direct Ltd. Redland Shrine Credit Union Storage The Park Royal Garage Uncle Cheff Www.Allbees.Co.Uk Panmer Plastics Limited Portman Garage Park Royal Ltd Reed In Partnership Shurgard Self-Storage Storz Medical Uk Ltd The Performance Uncle Jim Xara Computers Uk Ltd Paragon Healthcare Services Uk Portmore Regal Distribution Ltd Sicilian Food Suppliers Straight Talking Telco The Polish Bakery Uni-Care Xinhua Bookstore (London) Ltd. Ltd / Psychological Healthcare Portobello Brewing Company Regent Gas Ltd Sigma Computers Stratstone Aston Martin The Printed Word Uniflora Yaash Motors Ltd Portobello Press Regents House Art Studios Signature X Street Claim Solutions Ltd The Safety Supply Company Unimix Management Yakitori King Paragon Insurance Services Portugalia Relo Transeuro Ltd Sinclair Mckinsey Accountant Street Sushi The Skiwear Service United Cater Ltd. Yek O Yek Paramount Options Post Office Park Royal Remi Car Autos Sings N Print Strongbase The Soundhouse United Trade & Services Limited Yorpien Skip Ltd Parcelforce Pots & Co. Renault London West Sipi Care Stuff U Sell The Spice Land Unitrust Protection Services (Uk) Yuriko Hill Potter Pardo Ltd. Powerday Renault Trucks Sixty-Six Car Ltd. Subway The Synthesizer Co Ltd Limited Za Tyre Works Park Cafe And Restaurant Ppi Claims Management Repair Autos Limited Sky Glass Limited Sukarah Lounge The Transport Exchange Group Unity Care + Training Zagros Cafe Park Lane Group PR Management Consultants Resapol Sl-Gems + Minerals Ltd Summit Furniture The United Distribution Consultancy Ltd Zanardia Park Royal Autos Ltd. Prabha Arts Ltd Response Recruitment Smart Care Training Sun Ocean Ltd. Company Universal Display Zen Park Royal Centre For Mental Prasangi Re-Structure Jc Ltd Smith And Hunter Prime Carcare Sunbeam Frames The World Of Yachts And Upcakes Zen Builders Health Precedence Solutions Ltd Retail Realm Limited Sunderji London Ltd Boats Ltd Ur Refrigeration Wholesale Ltd Zenith Distribution Park Royal Courier Preedy Glass Retro Mania Smokys Carpentry Sundream Enterprise Thomann Hanry Urban Cow Ltd. Zentron Park Royal Hair + Beauty Salon Prefit Revolution Executive Cars Ltd. Sn Worldwide Super Hire Props Ltd. Thomas Charles Joinery Ltd Urc Car Repairs Zepbrook Park Royal Mot Centre Premier Car Care Centre Ltd. Reynards Uk Ltd Social Consultancy And Supercover Insurance Plc Thomson Motors Accidental Uttam London Zinc Design Ltd Park Royal Office Furniture Premier Maintenance And Ribbon & Reed (London) Ltd Research Ltd Superglazed Repair Centre Vale Inco Ltd Zm Motors Park Royal Oriental Carpet Construction Richard Martin Lighting Ltd Sofar Ltd Supersteel Threadmill Clothing Ltd Valimex (Import + Export) Ltd Zone Lest Motorcycles Centre Prime Light Electrical Ltd Rigby + Peller Sola Supponor Three Colours Limited Vascroft Constructors Ltd Park Royal Post Office Prime Television Right Price Solutions Group Plc Surface Doctor Tikit Vaspa Double Glazing Park Royal Service Station Print Sign Design Riku Group Somali Broadcast Network Surface Measurement Systems Tile Land Ltd. Vb & Sons Park Royal Studios Printhouse Corporation / Rise Restoration Somali Channel Ltd Survival Leisure Company Tiles And Bathroom Right Ltd Vcn Park Royal Taxi Centre Webhouse Corporation Rmw Restorations Somali International Youth Swift Courtesy Cars Timeless Bespoke Designs Ltd Vdc Pars Media Trust Printpress Roj Motors Development Swift Direct Claim Ltd Times Immigration Consultants Vehicle Pound For Brent And Parsia International Privilege Chauffeuring Ltd Rolla Dome All Skate Somali Voices Community Synergy Networxx Lrd Ltd Hounslow Councils Partspanel Ltd Prizma Windows Royal Gourmet Centre T&C Cleaning Services Tk Trading / Yoshikawa Group Veloci London Ltd. Pascal Sacrepaye Pro Health Ltd. Royal Mail Group Ltd. Princess Sonic (Uk) Ltd T&Senterprises (London) Ltd. Ltd Venus Concept Passenger Bikes Ltd Pro Motors Royal Distribution Centre Sonik Products Limited Taiko Food Tnt Venus Tv Patchi Mediterranean Sweets Production Science Royal Park Timbers Sony Corporate Services Europe Take 2 Films To Sky Ltd Verona Marble Ltd Patisserie Rayan Ltd. Products From Spain Ltd Royal Somali Tv Ltd Ltd Tan M C Ltd Toga Plant Hire Ltd Vh Insurance Services Ltd Paul Promote Technology Rpm Sorbitum Ices Tarmac Ltd. Buxton Lime + Tommy Flynn’s Bar And Vhl Catering Paul Vanstone Sculptures Pro-Motive Rrsat Global Communications Sound Mastering Cement Steakhouse Viakeys Pauls Auto & Repairs Ltd Propharmace Network Ltd. Source Distribution Taste Of The Algarve Tony Fowkes Automobiles Video Duplicating Co Ltd Pavehall Plc Protext Translation Ltd Rsj Engineering Ltd Southern Drapes Tasty Central Tony Zreik Vigilant Security Services Uk Ltd Pcb’s 4 U Psav Presentation Services Rupert Magnus Trading Co Plc Souvenirs Of London Tax Assist Accountants Tool Station Virdee Autos Pds Removal + Storage / Park Psb London Ltd Rustin Coffee / A E Stanton & Co Space Nk Tax Spot Top Supplies Visionmed Ltd Royal Van Hire Pure Gym Ryans Garage Spc Automotive Ltd. Tazmere Top Tiles Vivalda London Peal Windows Purfect Binding Company Ryden Plc Speciality Drinks Tea + Coffee Plant Top Trenz Ltd Vivo Technologies Ltd Peek And Rapkin Food Events Limited Saabco Ventures Ltd Speedy Teacrate Plc Tophandys Ltd V-Max Mechanics Pendragon Purl Frost Safe Autos Spice Shack Techno Packaging Topps Tiles Vmi Pentecostal City Mission Inc Purple Grape Catering Sage Arts Splashback + Worktops Ltd. Telecitygroup Torpedo Factory Group Volumetrics Pepper Tree Qbs Software Sainsburys Concept Centre Spot Colour Ltd Tenpin Total Façade Solutions Limited Wembley Quality Cars / Europe Peppercorn’s Re-Taste Qualitube Ltd Danylo Boyev Salon Ltd Spyker Design & Productions Tesco Total Floor Heating Prestige / #1 Mechanic Services Perand Auto’s Ltd. Quality Mot Centre Salon Services Ltd. Limited Tesla Motors Touchstone Imports West London Art Factory Perfect Crystal Windows Quattro (Uk) Ltd. Sami & Co Accountants Ltd Squires Building Contractors Texaco Garage Touchstone Worktops Ltd. Westbourne Cars Persia Foods Ltd Quintus Property Llp Sandbone Interiors Sri Perdana Ltd Tfl Uniform Services Toughglaze (Uk) Ltd Westbridge College Peters Auto Repair R’s Fresh Market Ltd. Sandy’s Café Sri Sita Vinayaga Tfl/London Highway Toughglaze Ltd Western Solutions Ltd Peters Motors Radical Bodyshop Supplies Santa Uk Ltd Srs School Maintenance Touracar Ltd Westfield Auto Centre Pgs Radiocoms Saregama Plc Sse Audio Group Thames Reach Home Tower Of Faith Westwood Fabrications Phase3comunications Raha Tv Sarlight Design Ssq Spanish Slate Quarries The Artisan Bakery Ltd Tower Transit Westwood Joinery

Park Royal Atlas 11 context

Park Royal Atlas 12 Context

Historical Context Current Context The area’s “royal” title derives from its However, by the 1970s Park Royal was Many of the large factories that produced Old Oak Vision Document (2013) use as the showground for the Royal facing large scale industrial restructuring, everything from beans and beer to Scoping document for the creation of Agricultural Show (1903-1905). The as well general industrial decline. Many bombers and buses have been replaced by an Old Oak Common Opportunity Area. show was officially opened by the then of the multinational firms, the area’s or subdivided into smaller industrial units. Looks to spark debate about potential for Prince of Wales (later George V), who largest employers, chose to relocate, and These are being used by many smaller development around a future Crossrail and allowed the area to take the name by the early 1970s around 70 larger firms businesses today. Meanwhile, London has HS2 transport hub. “Park Royal”. However, despite on- left Park Royal and the nearby Wembley continued to expand into the surrounding going royal patronage, the shows were Estates. Important local employers such sites that had once been open fields. There are also a number of important increasingly sparsely attended, forcing as Heinz could only survive by cutting planning documents that have been the Royal Agricultural Society to sell the staff numbers from 3,500 to 500, before In recent years strategies and visions adopted by the three local boroughs showground in 1905. eventually relocating in 2000. The have been developed by local authorities, (Brent, Ealing, Hammersmith & Fulham) Guinness Factory was subject to a similar business groups and the Greater London and will shape the development of Park It is here that Park Royal’s familiar process of downsizing before finally Authority that seek to balance necessary Royal. These include; industrial character begins to emerge, closing in 2005. infrastructure investments, housing and with the area being used as munitions real-estate pressures and the important BRENT factory during World War I. Early industrial economic role of Park Royal. Core Strategy (2010) developments tended to be characterised Site Allocations (2011) by large factory complexes specialising in The following planning documents have Alperton Masterplan (2011) the manufacture of automobiles, electrical and will influence the development of the machinery, as well as food and alcohol. Park Royal area: EALING By 1932 there Core Strategy (2012) were 73 London’s Kitchen London Plan (2011) Development Sites (2013) factories, Designates Park Royal as Strategic Development Management Development employing 13,500 workers on site. Park Industrial Location (SIL) and an Plan Document (2013) Royal’s steady growth was aided by the Opportunity Area for development. relatively light bomb damage sustained Hammersmith & Fulham during World War II, in stark contrast to the Park Royal Opportunity Area Core Strategy (2011) devestation wrought on many of London’s Panning Framework (2011) Development Management Development other industrial heartlands. Industry Establishes a vision for the coherent Plan Document (2013) continued to boom in the post-war period development of Park Royal. Proposals Map (2011) and by the 1960s the area employed more Planning Guide Supplement Planning than 45,000 people. Park Royal Public Realm Strategy Guidance (2011) (2008) Commissioned by the Park Royal Partnership to address the poor quality public realm in the area [status tbc]

Park Royal Atlas 13 fig. 3 Park Royal Time Line, part 1

General history, infrastructure Business history Planning history anal built nion C tation opened by the opened by tation U bbey S Park Royal & Twyford Twyford & Royal 1903 Park A Paddington arm of 1801 Paddington Grand Birmingham to 1837 London Railway opened Junction1861 Grand Railway Inn Junction Grand Arms) opened (today Junction Station Willesden 1866 opened 1902 Biscuit factory + Price McVitie Road Waxlow built in DistrictMetropolitan Railway Society Agricultural 1903-05 Royal Royal named Park site exhibition

1800 1810 1820 1830 1840 1850 1860 1870 1880 1890 1900 1910 © IWM (Q 31312) (Q © IWM Source: www.prv.org.uk Source:

Women munition workers filling machine gun belts with 0.303 View of Park Royal Vehicle Ltd in PRV Export Brochure (c.1940) inch ammunition at the National Box Factory (1917)

Park Royal Atlas 14 The London Aircraft Factory at Park Royal Coachworks (1940 -1946) fig. 4Park Royal 2 Time Line, part 1910 Planning history Business history General history, infrastructure

1914-18 Munitions factories built in Willesden Lane and Victoiria Road 1919 H. J. Heinz & Co. canned food 1920 factory opens on Waxlow Road 1920 - 1930 Construction of the Western Avenue (A40) 1923 Rank Hovis McDougall Foods moves to Victoria Road 1924 Park Royal Vehicles factory begins production 1930 1931 Park Royal Hospital becomes Central Middlesex Hospital 1931 Park Royal Station built on the newly laid out Western Avenue 1933 Construction begins on Gilbert Scott’s Guinness Brewery

© TfL from the London Transport Museum collection 1940 1939 Elizabeth Arden cosmetics moves to Wales Farm Road 1940 Park Royal Coachworks begin production of Halifax bombers 1950

1952 Heinz is the largest business in Park Royal with 1,500 employees 1960 1960s Park Royal employs 45,430 people

© T ransport for London 1970 Diagram showing Guinness’ Park Royal operations Brewery (1998)

1975 Lebanese civil war sees start of growth of Lebanese community 1980

1977-83 Economic decline - bankruptcies, closures, redundancies 1990

1992 Formation of the Park Royal Partnership (PRP) 2000 1995-2002 Single Regeneration Budget of £8.6m from the Park Royal Partnership 2004 Diageo closes Guinness brewery 2007 Park Royal Land & Premisses Study (LDA)

Park London Rail Freight Stategy (TfL)

2010 2008 PRP Public Realm Strategy

R 2011 Park Royal Opportunity Area oyal Planning Framework OAPF 2012 Decision for potential Old Oak Common Crossrail Interchange in 2026 announced

A 2014 Formation of Park Royal Business Group t l as 2020 2018 Crossrail station at 15 Old Oak Common opens methodology

Park Royal Atlas 16 Methodology

Survey Mapping The Park Royal Atlas uses a mix of Level 2 Observational data Level 3 Structured Interviews The Park Royal Atlas study area is based quantitative and qualitative research Within each employment site data was 14% of all businesses in Park Royal were on the Strategic Industrial Land boundary techniques. Maps, graphs and case studies collected on individual workplaces via a interviewed. The interview questions from the London Plan (2011), with the are used to paint both a broad yet detailed structured observational study. covered the following themes: addition of some immediately adjacent picture of Park Royal’s economy. The • Allocated business unit ID on map • Type of business (Independent, industrial land. For the administrative Atlas is based on a door-to-door survey • Name headquarters, branch or franchise) purposes of this study the area was combined with observation, structured • Address • Number of employees divided into 18 separate study areas, B1-B6 interviews and photographs to provide a • Phone number • % of employees from local area (Brent, in Brent, E1-E10 in Ealing and HF1-HF2 in more nuanced understanding of how Park • Webpage / Email Address Ealing, Hammersmith and Fulham) Hammersmith and Fulham (fig. 5). Royal “works”,. • Primary Activity (to establish SIC • Years at location category) • Year business established During the door-to-door survey The survey was carried out over 5 weeks, • Space type (small or large office, • Supplier locations employment sites and businesses were with teams of two researchers covering a workshop, small or large warehouse, • Customer locations marked on paper maps. This information particular Quantitative and yard, other) • Anticipated employee requirements in was then used to update the detailed area. Teams Ordinance Survey map of the area using qualitative research • Unit shared by workplaces one year were made • Size estimate of employment • Anticipated floorspace requirement in GIS software. Footprint areas of individual up of one of four core researchers and a (micro, small, medium or large) one year workplaces were measured from the guest researcher, volunteers from either • Basement floor area multiplier of • Premises tenure updated Ordinance Survey map, before the GLA or one of the local boroughs. workplace footprint • Production figure for last year being muliplied by the number of floors Totaling 525 man-hours, the survey • Ground floor area multiplier of • 3 Advantages of location occupied (information gathered during collected a wide range of information at workplace footprint • 3 Improvements for location the survey). This provides a more accurate three levels of detail: • Upper floor area multiplier of • Notes for case study approximation of the gross floor area workplace footprint The data was collected on paper forms occupied by each business. Level 1 Site data • Notes on business and then inputted by the researchers into Data was gathered on each employment • Case study rating a central database via a digital form. This site, whether an industrial estate or other database was then corrected and cross- geographical grouping of workplaces. checked with the maps prior to analysis. • Allocated site ID on map 2150 workplaces surveyed • Site name 245 businesses interviewed • Site address • General condition (very poor to very good) • Contribution to character of area (negative, neutral or positive) • Additional notes

Park Royal Atlas 17 fig. 5 Park Royal Study Area Subdivisions

LB OF BRENT

B1 B2

B3

E10 E10

B5 B6

B4 E5 E6 E3

HF1

E2

E4 HF2 E7 E1

E8 LB OF HAMMERSMITH & FULHAM

E9 LB OF EALING

N

London Borough Boundaries Park Royal Atlas Boundary N 0 100m 500m 1km Park Royal Atlas Area Subdivisions 0 20m 100m 200m 500m

© Crown Copyright and database right 2014. Ordnance Survey 100032216 GLA Park Royal Atlas 18 Categories fig. 6 Business Sectors Business Sectors A Manufacture, food Breweries, bakeries, biscuit factories, roasteries For analysis and mapping the main activities of businesses were categorised B Manufacture, metal Steel refineries, sheet metal workshops using the Standard Industrial Classification 2007 (SIC) which also allows for future C Manufacture, reproduction Print shops, sign makers, print finishers comparison with other government business data. These categories were then D Manufacture, other Joineries, jewellers, cobblers, umbrella makers regrouped into 19 distinct categories (fig. 6) with each category allocated a unique E Utilities Recycling plants, carbreakers colour in order to identify it on the map. F Construction Contractors, road pavers, joiners However, these sectors cannot provide a completely fool-proof means of G Vehicle Sale and Repair Garages, car showrooms, car restoration classification, as the choice of what to include or exclude from any category H Wholesale Food Wine import, spice merchants, fish suppliers is subject to a degree of interpretation. For instance, although the vast majority I Wholesale Other Electronics wholesalers, medical suppliers of Park Royal’s substantial film industry J Transport and Storage Railway sheds, self storage, couriers is found in the K Information and Communication category, the 37 specialist K Information and Communication Publishers, film studios, software developers film equipment and prop hire firms are categorised as M Services Other. These L Services Professional Lawyers, bankers, accountants, head offices businnesses have been categorised according to their primary business M Services Other Chauffeurs, travel agents, prop hire, car rental activity - the renting and leasing of specialist equipment - which masks their N Services Public Hospitals, schools, charities evidently strong links to the film industry. Similarly, the area’s many catering firms O Retail Restaurants Hotels Pubs, shops, hotels, restaurants are not classified as A Manufacture Food, instead becoming a subset of the O Retail P Other Business Activities Launderies, churches, artist studios Restaurants Hotels category. Y Vacant Empty premises

Z Unknown Unable to establish business activity

X Other Non-employment sites

Park Royal Atlas 19 Space Typologies fig. 7 Space Types The Atlas also maps the types of spaces used by businesses. The space type Desk-work, on any floor, in workplaces smaller than 1 Small office type space categories describe the primary space type 500m2 occupied by the business (gross floor area). Once again there are some inevitable ambiguities. For instance, many large Desk-work, on any floor, in workplaces larger than 2 Large office type space 2 warehouses feature 2 floors of office space 500m on the street facing side. However, since a Publicly accessible shop type unit with street greater amount of floor space is occupied 3 Retail type space by the actual warehouse the space is frontage categorised as a Large Warehouse. Light industrial or studio type unit on any floor, 4 Workshop type space Space types were also cross referenced with no purpose built loading bay with their use by different business categories. This provide an overview of Purpose built industrial unit with loading bay, the particular spaces that are necessary for 5 Small warehouse type space smaller than 500m2 different business sectors. This provides the necessary information to cross reference the businesses with the land Purpose built industrial unit with loading bay, 6 Large warehouse type space 2 use categories used in employment land double height ceiling, larger than 500m reviews. Contained open space with only temporary or small 7 Yard buildings on site

8 Other All other structures

Park Royal Atlas 20 Interview rates Limitations Given the door-to-door nature of the The door-to-door survey lists every the exact number of units or how many survey, interviewees were chosen on an workplace that could be found by the of these were occupied. In these cases ad-hoc basis. In total 14% of Park Royal’s researchers in Park Royal by visiting every it was also more difficult to estimate the workplaces were interviewed. However, building. Although as many workplaces proportion of the building footprint area there are noticeable differences in the as possible were visually verified, it was used by individual workplaces. interview rates across the different not possible see inside every workplace. business sectors ranging from 6% in Therefore some of the workplaces listed While much effort has been put into professional services to 38% in metal are based on information from signs and collecting the data in a consistent manner manufacturing. This range a was largely door listings, some of which were later the involvement of various temporary due to the availability and accessibility of verified by desk based research. and guest researchers means that there certain business types. For example, many may be some inconsistencies, although professional service workplaces were in Workplaces were marked as unknown selective corrections have been made to small offices located on the upper floors if there was evidence of occupation but the database. Despite these limitations of buildings that were difficult to access. the business name and activity could not we are confident that the Park Royal Atlas By contrast, manufacturers tended to be be established. In some cases, paticularly provides both a robust overview and located in ground floor units that were where buildings had been subdivided revealing insights into employment in Park often to be more visible and accessible. into multiple premises, buildings were not Royal. accessible and it was difficult to establish fig. 8 Interview rates by business sector

Total 14% A Manufacture Food 19% B Manufacture Metal 37% C Manufacture Reproduction 17% D Manufacture Other 21% Row Labels E Utilities 13% P Other F Construction 20% G Vehicle Sale and Repair 13% O Retail Restaurants Hotels H Wholesale Food 18% N Services Public I Wholesale Other 16% J Transport and Storage 10% M Services Other K Info. and Comm. 22% L Services Professional L Services Professional 7% M Services Other 13% K Info. and Comm. N Services Public 10% J Transport and Storage O Retail Restaurants Hotels 8% P Other 7% I Wholesale Other % of Businesses H Wholesale Food G Vehicle Sale and Repair F Construction Park Royal Atlas 21 E Utilities D Manufacture Other C Manufacture Reproduction B Manufacture Metal A Manufacture Food Total

Count of ID Row Labels P Other O Retail Restaurants Hotels N Services Public M Services Other L Services Professional K Info. and Comm. J Transport and Storage I Wholesale Other H Wholesale Food G Vehicle Sale and Repair F Construction E Utilities D Manufacture Other C Manufacture Reproduction B Manufacture Metal A Manufacture Food Grand Total Survey analysis

Park Royal Atlas 22 Survey Analysis

Business Sectors fig. 9 Total Number of Workplaces fig. 10 Total Area of Workplaces The door-to-door survey for the Park Royal Mapping the business sectors Atlas located 2150 workplaces. 1934 of highlights the many workplaces in the these were active, and of those the names manufacturing, wholesale and storage and 2,400,0002,400,000 22002200 and activities of 1717 could be identified. transport sectors requiring large building 2,150 2,314,305m2 The distribution across the business sector footprints. Many of these are involved in 5%5% Count Count of of ID ID colour groups is relatively even, ranging the manufacturing and wholesale of food. 1%1% 2,200,0002,200,000 11%11% 20002000 1%1% Row Row Labels Labels from 14% in manufacturing (sectors A-D) While there are some obvious clusters Z Z Unknown Unknown of larger workplaces, particularly in the 7%7% 2%2% to 18% in services (sectors L-N). 1%1% food manufacturing sector, there are also 1%1% 2,000,0002,000,000 Y Y Vacant Vacant 18001800 6%6% It is estimated that the workplaces in many smaller scale clusters of micro food 3%3% P P Other Other Park Royal contain 2,300,000m2 of gross businesses. These are often located within 2%2% 1,800,0001,800,000 2%2% O O Retail Retail Restaurants Restaurants Hotels Hotels floor area, including all floors. In terms of single buildings and therefore cannot be 10%10% 16001600 N N Services Services Public Public distinguished on the map. 8%8% floor area, the proportion of the business M M Services Services Other Other sectors shift significantly compared to 4%4% 1,600,0001,600,000 the number. Manufacturing (sectors While vacant and unknown workplaces L L Services Services Professional Professional 14001400 6%6% Patchwork of each make up 10% each of the total 8%8% K K Info. Info. and and Comm. Comm. workplace number, vacant workplaces 1,400,0001,400,000 business sectors 7%7% J J Transport Transport and and Storage Storage only make up 8% of the floor area. 6%6% 12001200 I I Wholesale Wholesale Other Other A-D) increase to 20%, while wholesale, H H Wholesale Wholesale Food Food transport and storage (sectors H-J) 27% of 5%5% 1,200,0001,200,000 the total gross floor area. These business 14%14% G G Vehicle Vehicle Sale Sale and Repair and Repair 10001000 sectors clearly require larger workspaces to 8%8% F F Construction Construction Gross Floor Area (m ² ) Area Floor Gross Gross Floor Area (m ² ) Area Floor Gross 1,000,0001,000,000 Number of Workplaces Number of Workplaces operate successfully. Number of Workplaces E E Utilities Utilities 7%7% 7%7% 800800 D D Manufacture Manufacture Other Other The map in fig. 11 shows the geographic A Manufacture Food B Manufacture Metal 3%3% 800,000800,000 C C Manufacture Manufacture Reproduction Reproduction distribution of the sectors. One of the C Manufacture Reproduction 5%5% map’s most striking elements is the diverse D Manufacture Other B B Manufacture Manufacture Metal Metal E Utilities 600600 9%9% 5%5% patchwork of workplaces found across F Construction 600,000600,000 A A Manufacture Manufacture Food Food G Vehicle Sale and Repair Park Royal. While some areas have larger 4%4% H Wholesale Food 3%3% Grand Grand Total Total workplaces, others are characterised by I Wholesale Other J Transport and Storage 400400 7%7% a much finer grain, of small, individual K Info. and Comm. 400,000400,000 workplaces as well as larger buildings that L Services Professional 10%10% M Services Other 2%2% have been subdivided. N Public Services 200200 O Retail, Restaurants, Hotels 200,000200,000 8%8% Count Count of of ID ID wholesale, transport P Other Business Activities 10%10% Y Vacant Row Row Labels Labels and storage use Z Unknown 4%4% 0 0 0 0 X Other Z Z Unknown Unknown 27% of floor area TotalTotal TotalTotal Mixed - Main Two Sectors Y Y Vacant Vacant Park Royal Atlas 23 P P Other Other A ManufactureA Manufacture Food Food A ManufactureA Manufacture Food Food O O Retail Retail Restaurants Restaurants Hotels Hotels B ManufactureB Manufacture Metal Metal B ManufactureB Manufacture Metal Metal 1 Small o ce 2 Large o ce C ManufactureC Manufacture Reproduction Reproduction C ManufactureC Manufacture Reproduction Reproduction 3 Retail D ManufactureD Manufacture Other Other D ManufactureD Manufacture Other Other 4 Workshop E UtilitiesE Utilities E UtilitiesE Utilities 5 Small warehouse F ConstructionF Construction F ConstructionF Construction 6 Large warehouse 7 Yard G VehicleG Vehicle Sale Sale and and Repair Repair G VehicleG Vehicle Sale Sale and and Repair Repair 8 Other H WholesaleH Wholesale Food Food H WholesaleH Wholesale Food Food I WholesaleI Wholesale Other Other I WholesaleI Wholesale Other Other Mixed - Main Two Types J TransportJ Transport and and Storage Storage J TransportJ Transport and and Storage Storage K Info.K Info. and and Comm. Comm. K Info.K Info. and and Comm. Comm. L ServicesL Services Professional Professional L ServicesL Services Professional Professional M MServices Services Other Other M MServices Services Other Other N ServicesN Services Public Public N ServicesN Services Public Public O RetailO Retail Restaurants Restaurants Hotels Hotels O RetailO Retail Restaurants Restaurants Hotels Hotels P OtherP Other P OtherP Other Y VacantY Vacant Y VacantY Vacant Z UnknownZ Unknown Z UnknownZ Unknown

Number Number and and percentages percentages fig. 11 Study Area Workplaces by Sector

B1 B2

B3

E10 E10

B5 B6

B4 E5 E6 E3

HF1

E2

E4 HF2 A Manufacture Food E7 B Manufacture Metal C Manufacture Reproduction E1 D Manufacture Other E Utilities F Construction G Vehicle Sale and Repair E8 H Wholesale Food I Wholesale Other J Transport and Storage K Info. and Comm. L Services Professional E9 M Services Other N Public Services O Retail, Restaurants, Hotels P Other Business Activities N Y Vacant Z Unknown

X Other N Mixed - Main Two Sectors 0 100m 500m 1km 0 20m 100m 200m 500m

Park Royal Atlas 24

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types Business Sectors by Borough fig. 12 Workplaces by Borough fig. 13 Gross Floor Area by Borough The varied nature of workplaces in Park wholesalers are prevalent, alongisde a 1200 1200 Royal is reflected in the breakdown of number of cafes and restaurants. The areas 54% 1,200,000 51% 1,200,000 workplace numbers and areas by borough around this centre (areas E1, E2, E5, E6, E8 Count of ID Count of ID in fig. 12 and fig. 13. and E9) tend1100 to have a greater number of 1100 larger and newer buildings, often situated 1,100,000 1,100,000 Brent B1-B6 within business parks or industrial estates. Row Labels Row Labels Brent contains 35% of Park Royal’s 1000 1000 1,000,000 1,000,000 Z Unknown Z Unknown workplaces by number and 38% by Hammersmith and Fulham HF1-HF2 Y Vacant Y Vacant gross floor area. The central area (B2 The eastern extremity of the Old Oak 900 900 P Other P Other to B5) hosts a number of sizeable Common area is largely cut off from the 900,000 38% 900,000 business parks with some of the largest rest of Park Royal by several crossing O Retail Restaurants Hotels O Retail Restaurants Hotels workplaces. By contrast, B1 - at the railway lines. The area itself is divided by N Services Public N Services Public eastern end of Park Royal - has the the Grand Union800 Canal, with the south 800 35% 800,000 800,000 M Services Other M Services Other highest density of workplaces. The bank dominated by large railway yards area is characterised by older brick and depots, while the north is primarily L Services Professional L Services Professional buildings that are often subdivided into occupied by700 a large used car retailer 700 700,000 700,000 K Info. and Comm. K Info. and Comm. smaller workplaces, occupied by a large and two waste recycling sites. Wedged J Transport and Storage J Transport and Storage number of small independent car sale between these larger occupants are a 600 600 I Wholesale Other I Wholesale Other and repair businesses. Similar buildings number of smaller warehouses, offices and 600,000 600,000 and businesses are found at the north workshop units accommodating a wide H Wholesale Food H Wholesale Food end of B6, one of the earliest industrially range of smaller500 businesses, including a 500 G Vehicle Sale and Repair G Vehicle Sale and Repair Gross Floor Area (m ² ) Area Floor Gross (m ² ) Area Floor Gross Number of Workplaces Number of Workplaces Number of Workplaces 500,000 500,000 developed areas of Park Royal. number of artist studios. F Construction F Construction E Utilities E Utilities Ealing E1-E10 400 400 400,000 400,000 Ealing accommodates the largest number D Manufacture Other D Manufacture Other A Manufacture Food of Park Royal’s workplaces with 54% by B Manufacture Metal C Manufacture Reproduction C Manufacture Reproduction number and 51% by floor area. The central 300 C Manufacture Reproduction 300 300,000 300,000 D Manufacture Other B Manufacture Metal B Manufacture Metal areas E3, E4 and E7 consist mainly of E Utilities 10% 10% A Manufacture Food A Manufacture Food modest and smaller warehouses. Although F Construction 200 G Vehicle Sale and Repair 200 often in relatively poor condition, they H Wholesale Food 200,000 200,000 Grand Total Grand Total I Wholesale Other host a large variety of smaller, mostly J Transport and Storage independent businesses. Many buildings K Info. and Comm. 100 L Services Professional 100 100,000 100,000 have been subdivided into multiple M Services Other workplaces that are not always easily N Public Services O Retail, Restaurants, Hotels Count of ID Count of ID identifiable. Food manufacturing and food 0 P Other Business Activities 0 0 0 Brent Y VacantEaling H&F Brent Ealing H&F Z Unknown Brent Ealing H&F Brent Ealing H&F

X Other Row Labels Row Labels Mixed - Main Two Sectors A Manufacture Food A Manufacture Food A ManufacturePark R Foodoyal Atlas 25 A Manufacture Food Z Unknown Z Unknown B Manufacture Metal B Manufacture Metal B Manufacture Metal B Manufacture Metal C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction Y Vacant Y Vacant D Manufacture Other D Manufacture Other D Manufacture Other D Manufacture Other P Other P Other E Utilities1 Small o ce E Utilities E Utilities E Utilities 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types Workplace Size It is estimated that approximately 31,000 fig. 14 Estimated Number of fig. 15 Estimated Employment people work in Park Royal. This was based Workplaces by Size Numbers by Workplace Size It is estimated that 75% of all the known on the estimated numbers of workplaces 14001400 1400014000 workplaces in Park Royal are micro by size and employee numbers (obtained SectorSector businesses. These are businesses with less via the structured interviews). SMEs 42% than ten employees, although many have 75% (businesses with less than 250 employees) Count Count of of ID ID no more than one or two. The vehicle sale make up 58% of the overall employment and repair category alone constitutes 15% in Park Royal. 12001200 1200012000 Row Row Labels Labels of all micro businesses, closely followed Z Z Unknown Unknown by Retail, Restaurant and Hotels (14%). An estimated 31,000 people Y Y Vacant Vacant Otherwise there is a relatively even work in Park Royal distribution of workplaces across the other P P Other Other business sectors. 10001000 1000010000 O O Retail Retail Restaurants Restaurants Hotels Hotels N N Services Services Public Public 75% of workplaces are M M Services Services Other Other micro businesses L L Services Services Professional Professional Small businesses make up 20% of all 800800 80008000 K K Info. Info. and and Comm. Comm. workplaces, while only 4% of workplaces 23% J J Transport Transport and and Storage Storage are medium sized businesses. The 1% I I Wholesale Wholesale Other Other of workplaces that are large businesses is made up of only 19 businesses. H H Wholesale Wholesale Food Food These include a number of large food 600600 60006000 G G Vehicle Vehicle Sale Sale and Repair and Repair Number of employees Number of employees Number of employees Number of Workplaces Number of Workplaces Number of Workplaces 18% manufacturers like Bakkavor, a ready 17% F F Construction Construction meal manufacturer, and several industrial E E Utilities Utilities bakeries like McVitie’s, perhaps the largest household name to be based in Park A Manufacture Food D D Manufacture Manufacture Other Other B Manufacture Metal 400400 40004000 Royal. Other noteworthy employers are C Manufacture Reproduction 20% C C Manufacture Manufacture Reproduction Reproduction D Manufacture Other the Central Middlesex Hospital, a major E Utilities B B Manufacture Manufacture Metal Metal Royal Mail distribution centre , and the F Construction G Vehicle Sale and Repair A A Manufacture Manufacture Food Food UK headquarters of Carphone Warehouse, H Wholesale Food currently Park Royal’s largest employer I Wholesale Other Grand Grand Total Total J Transport and Storage 200200 20002000 (1200 employees). K Info. and Comm. L Services Professional M Services Other N Public Services 4% O Retail, Restaurants, Hotels P Other Business Activities 1% SectorSector Y Vacant 0 0 0 0 Z Unknown 0 - 90 - 9 10 -10 49 - 4950 -50 249 - 249 250+250+ 1-9 1-9 10 -10 49 - 49 50-24950-249 250+250+ X Other MicroMicro SmallSmall Medium Medium Large Large MicroMicro SmallSmall Medium Medium Large Large Mixed - Main Two Sectors Count Count of of ID ID

Park Royal Atlas 26 Row Row Labels Labels A ManufactureA Manufacture FoodFood Z Z Unknown Unknown

1 Small o ce B ManufactureB Manufacture 2 Large o ce MetalMetal 3 Retail 4 Workshop C ManufactureC Manufacture 5 Small warehouse ReproductionReproduction 6 Large warehouse 7 Yard D ManufactureD Manufacture 8 Other OtherOther Mixed - Main Two Types E UtilitiesE Utilities

F ConstructionF Construction

Add Add totles totles S pace Types fig. 16 Space Type Numbers fig. 17 Space Type Areas Mapping the space types of the The map (fig. 18) showing various space 2,400,0002,400,000 types highlights the predominance of 22002200 workplaces helps us to understand their 2,150 2,314,305m2 particular spatial requirements. In terms of warehouse type spaces across much of Park Royal. It also highlights the higher 4% Count of ID total workplaces, small offices are the most 2,200,0002,200,000 ubiquitous space type (30%). The numbers concentration of office space in areas 20002000 Row Labels in fig. 16 show that overall there are a where older and smaller buildings tend to 15% 8 Other similar number of businesses using office be located, such as areas B1, E3, E4, E7 and 2,000,0002,000,000 7 Yard E9. type spaces (37%) and warehouse type 18001800 30% 6 Large warehouse spaces (39%). More flexible workshop type 1% spaces make up 16% of the total, while 1,800,0001,800,000 5% 5 Small warehouse retail type spaces with street frontages 16001600 4 Workshop constitute only 4%. 7% 3 Retail 1,600,0001,600,000 7% 2 Large office 70% of floor area is A Manufacture Food 14001400 warehouses B Manufacture Metal 1 Small office C Manufacture Reproduction 4% 1,400,0001,400,000 D Manufacture Other Grand Total E Utilities However, when looking at the total F Construction 12001200 G Vehicle Sale and Repair floor area occupied the story changes 1,200,0001,200,000 H Wholesale Food 16% 16% significantly (Fig. 23). Small office type I Wholesale Other J Transport and Storage space only makes up 4% of the total K Info. and Comm. 10001000 L Services Professional floor area. Whilst warehouse type spaces (m ² ) Area Floor Gross (m ² ) Area Floor Gross 1,000,0001,000,000 M Services Other Number of Workplaces Number of Workplaces Number of Workplaces take up 70%. The floor space occupied N Public Services by workshop and retail spaces area are O Retail, Restaurants, Hotels 800800 63% P Other Business Activities relatively small (5% and 1% respectively). Y Vacant 800,000800,000 19% Other space types increase their Z Unknown proportion to 4%, largely due to the large X Other 600600 Mixed - Main Two Sectors footprint of the Central Middlesex Hospital 600,000600,000 and a handful of hotels. 400400 400,000400,000 Business sectors spread 1 Small o ce across space types 2 Large o ce 20% 3 Retail 4 Workshop 200200 5 Small warehouse 200,000200,000 6 Large warehouse 7 Yard 1% Count of ID 3% 8 Other 1% 4% Row Labels 00 00 Mixed - Main Two Types TotalTotal TotalTotal 8 Other 7 Yard

Park Royal Atlas 27 6 Large warehouse

11 SmallSmall oofficece 11 SmallSmall oofficece 5 Small warehouse 4 Workshop 22 LargeLarge oofficece 22 LargeLarge oofficece 3 Retail 33 RetailRetail 33 RetailRetail 2 Large office 1 Small office 44 WorkshopWorkshop 44 WorkshopWorkshop Grand Total 55 SmallSmall warehousewarehouse 55 SmallSmall warehousewarehouse

66 LargeLarge warehousewarehouse 66 LargeLarge warehousewarehouse

77 YardYard 77 YardYard

88 OtherOther 88 OtherOther fig. 18 Study Area Space Types

B1 B2

B3

E10 E10 A Manufacture Food B Manufacture Metal B5 C Manufacture Reproduction D Manufacture Other B6 E Utilities F Construction B4 G Vehicle Sale and Repair E5 E6 H Wholesale Food E3 I Wholesale Other J Transport and Storage HF1 K Info. and Comm. L Services Professional E2 M Services Other N Public Services E4 O Retail, Restaurants, Hotels P Other Business Activities HF2 Y Vacant E7 Z Unknown E1

X Other Mixed - Main Two Sectors E8

E9 1 Small o ce 2 Large o ce 3 Retail N 4 Workshop 5 Small warehouse 6 Large warehouse

N 7 Yard 0 100m 500m 1km 8 Other 0 20m 100m 200m 500m

Mixed - Main Two Types Park Royal Atlas 28 S pace Types by Sector fig. 19 Numbers of Businesses by Space Type The diverse range of business sectors 700 1,600,000 using each space type is demonstrated in fig. 19. Although info. and comms. and 30% Count of ID services are the largest users of office Row Labels type space, all the other sectors, including 1,400,000 600 Z Unknown manufacturing and transport, also use Y Vacant office type spaces. While the wholesale and transport sectors are the buggest P Other users of warehouse type spaces (28%), all O Retail Restaurants Hotels 1,200,000 other sectors, including services and retail 500 N Services Public also use them. Workshops are also used M Services Other by a diverse range of business sectors, however the car sales and repair sector is L Services Professional the predominant user (31%). 20% 1,000,000 19% K Info. and Comm. 400 J Transport and Storage While the overall rate of vacant workplaces I Wholesale Other is 10%, large office type spaces have the highest number of vacancies (21%). At 16% 800,000 H Wholesale Food the same time the vacancy rates for the G Vehicle Sale and Repair smallest categories are very low, including 300 F Construction Gross Floor Area (m ² ) Area Floor Gross workshops (7%), retail (4%) and yard type Number of Workplaces E Utilities spaces (4%). 600,000 D Manufacture Other

A Manufacture Food C Manufacture Reproduction B Manufacture Metal C Manufacture Reproduction 200 B Manufacture Metal D Manufacture Other E Utilities 400,000 A Manufacture Food F Construction G Vehicle Sale and Repair 7% Grand Total H Wholesale Food I Wholesale Other J Transport and Storage K Info. and Comm. 100 4% L Services Professional 200,000 M Services Other 3% N Public Services O Retail, Restaurants, Hotels Count of ID P Other Business Activities Y Vacant 1% Row Labels Z Unknown 0 0 Z Unknown X Other 1 Small 2 Large 3 Retail 4 Workshop 5 Small 6 Large 7 Yard 8 Other 1 Small 2 Large 3 Retail 4 Workshop 5 Small 6 Large 7 Yard 8 Other Mixed - Main Two Sectors office office warehouse warehouse office office warehouse warehouse Y Vacant P Other Park Royal Atlas 29 O Retail Restaurants Hotels A Manufacture Food 1 Small o ce A Manufacture Food N Services Public 2 Large o ce B Manufacture Metal 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types Sharing Premises While the vast majority of workplaces are managed commercial kitchens, which sole occupiers of their premises, 84 of the rent out small kitchen spaces to multiple 1717 businesses (5%) in Park Royal share micro businesses for short durations. their premises with another workplace Above average sharing of premises is seen (fig. 20). However, this number does not in the utility, construction and transport include the sharing of buildings that have and storage sectors where businesses will been subdivided into multiple premises. often share exterior yard spaces.

Shared premises was rare amongst food manfacturers, a product of strict hygiene 2% of food manufacturers controls. However, while the sharing of premises is lowest in this sector (2%), this share their premises does not take into account a number of fig. 20 Proportion of Businesses Sharing Premises

Total 5% A Manufacture Food 2% B Manufacture Metal 4% Count of ID C Manufacture Reproduction 13% D Manufacture Other 5% Row Labels E Utilities 13% P Other F Construction 5% G Vehicle Sale and Repair 3% O Retail Restaurants Hotels H Wholesale Food 4% N Services Public I Wholesale Other 5% J Transport and Storage 8% M Services Other K Info. and Comm. 3% L Services Professional L Services Professional 5% M Services Other 5% K Info. and Comm. N Services Public 2% J Transport and Storage O Retail Restaurants Hotels 5% P Other 10% I Wholesale Other % of Businesses H Wholesale Food G Vehicle Sale and Repair F Construction E Utilities D Manufacture Other Park Royal Atlas 30 C Manufacture Reproduction B Manufacture Metal A Manufacture Food Total Survey Areas

Park Royal Atlas 31 Areas B1 E10

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Otherwise known as Alperton, Area B1 fig. 21 Number of Workplaces fig. 22 Gross Floor Area forms the north-west corner of Park Royal. by Survey Area by Survey Area Bounded by the river Brent and North 320 320 Circular (A406), the area has the smallest 280000 314 280000 average gross floor area per workplace in 2 300 300 Count of ID Sum Count of of Gross_floor_area ID Sum of Gross_floor_area Park Royal, around 500m , compared to 260000 260000 an average of 1,000m2. By far the highest proportion of workplaces is in the vehicle 280 280 Row Labels Row Labels 240000 240000 Row Labels Row Labels sale and repair sector (fig. 21). However, Z Unknown Z Z Unknown Unknown Z Unknown these workplaces use relatively little floor 260 260 Y Vacant Y Vacant area compared to much large floor areas in 220000 220000 Y Vacant Y Vacant the food manufacturing sector. 240 240 P Other P OtherP Other P Other O Retail Restaurants Hotels O Retail Restaurants Hotels 200000 200000 O Retail Restaurants Hotels O Retail Restaurants Hotels Area E10 is located along the North 220 220 N Services Public N N Services Services Public Public N Services Public Circular. The eastern side is composed 180000 180000 M Services Other M M Services Services Other Other M Services Other of large warehouse units - modest but 200 200 well-designed brick buildings - for 167,369 L Services Professional L Services L Services Professional Professional L Services Professional the most part occupied by large food K Info. and Comm. K Info. and Comm. 180 160000 180 160000 K Info. and Comm. K Info. and Comm. manufacturers. Facing onto the North 171 J Transport and Storage J Transport J Transport and and Storage Storage J Transport and Storage Circular are a row of large buildings, I Wholesale Other I Wholesale Other including a hotel, several retail stores and 160 140000 160 140000 I Wholesale Other I Wholesale Other a business centre with over 100 small H Wholesale Food H H Wholesale Wholesale Food Food H Wholesale Food 140 140 workplaces, many of them broadcasting 120000 120000 G Vehicle Sale and Repair G G Vehicle Vehicle Sale Sale and Repair and Repair G Vehicle Sale and Repair Gross Floor Area (m ² ) Area Floor Gross (m ² ) Area Floor Gross companies and international charities. Number of Workplaces Number of Workplaces F Construction F F Construction Construction F Construction 120 Although the buildings in the area’s 120 101,522 E Utilities E Utilities western corner seem old and run-down 100000 100000 E Utilities E Utilities they are occupied by a range of workplace100 A Manufacture Food 100 D Manufacture Other D D Manufacture Manufacture Other Other D Manufacture Other B Manufacture Metal sectors including food manufacturing, C Manufacture Reproduction 80000 80000 C Manufacture Reproduction C C Manufacture Manufacture Reproduction Reproduction C Manufacture Reproduction various wholesalers and the last remaining D Manufacture Other 80 E Utilities 80 B Manufacture Metal B B Manufacture Manufacture Metal Metal B Manufacture Metal gambling machine manufacturers from F Construction G Vehicle Sale and Repair 60000 60000 A Manufacture Food A A Manufacture Manufacture Food Food A Manufacture Food what used to be a hub of this industry. 60 H Wholesale Food 60 I Wholesale Other Grand Total Grand Grand Total Total Grand Total J Transport and Storage K Info. and Comm. 40000 40000 40 L Services Professional 40 M Services Other N Public Services 20 O Retail, Restaurants, Hotels 20000 20 20000 P Other Business Activities Y Vacant Count of ID Sum Count of of Gross_floor_area ID Sum of Gross_floor_area 0 Z Unknown 0 0 0 B1 B2 B3X Other B4 B5 B6 B1 B1E1 B2 E10B2 B3 B3E2 B4 B4E3 B5 B5E4 B6 B6E5 B1E1 E1E6 B2E10 E10E7 B3E2 E2E8 B4E3 E3E9 B5E4 HF1E4 B6E5 HF2E5 E1E6 E6 E10E7 E7 E2E8 E8 E3E9 E9 E4HF1 HF1 E5HF2 HF2 E6 E7 E8 E9 HF1 HF2 Mixed - Main Two Sectors Row Labels Row Row Labels Labels Row Labels A Manufacture FoodPark Royal Atlas 32 A ManufactureA Manufacture Food Food Z Unknown A Manufacture Food Z Z Unknown Unknown Z Unknown B Manufacture Metal B Manufacture Metal B Manufacture Metal Y Vacant B Manufacture Metal Y Y Vacant Vacant Y Vacant C Manufacture Reproduction C ManufactureC Manufacture Reproduction Reproduction C Manufacture Reproduction 1 Small o ce P Other P OtherP Other P Other 2 Large o ce D Manufacture Other D ManufactureD Manufacture Other Other D Manufacture Other 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types Areas B1 E10

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other fig. 23 Area B1, E10 Workplaces by Sector Mixed - Main Two Types

B1 B2

B3

A Manufacture Food B Manufacture Metal C Manufacture Reproduction E10 D Manufacture Other N E Utilities F Construction G Vehicle Sale and Repair H Wholesale Food I Wholesale Other E10 J Transport and Storage K Info. and Comm. L Services Professional M Services Other N Public Services O Retail, Restaurants, Hotels P Other Business Activities Y Vacant N Z Unknown B5 0 100m X Other 500m 1km Mixed - Main Two Sectors 0 20m 100m 200m 500m B6 Park Royal Atlas 33

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other B4 Mixed - Main Two Types E5 E6 E3

HF1

E2

E4 HF2 E7 E1

E8

E9 Areas B1 E10

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Park Royal Atlas 34 Areas B1 E10

Case Study QBS Software

Area B1 Computer software distribution K. Information and Communication

QBS Software are one of Europe’s leading software distributors, and have been located in Wharfside since 2001. At the moment they employ just over 40 people and have a turnover of £10 million. The company owns the unit on Wharfside, which they use as their primary office space. Having decided to invest in their current location, due to its good location and relative affordability, the company owner is particularly unhappy with the general condition and cleanliness of Wharfside. The estate was often extremely untidy, creating a bad first impression for any visiting customers or suppliers. As a result the company is considering relocating to another area, but only if they can find office space that is similarly affordable and with equally good transport links.

Data 40 employees 13 years on-site 27 years in the business 440 sq.m. gross floor area £10,000,000 annual turnover

Park Royal Atlas 35 Areas B1 E10

CASE STUDY Ace Café Area B1 Biker café and restaurant O. Retail Restaurants Hotels

Few businesses in Park Royal can claim to have quite the same legendary status as the Ace Café. First opened in 1938, the café has always been oriented towards the passing motorists on the North Circular (A406). By the mid-1950s the café had become an (in)famous hangout for bikers, attracted to the café’s 24 hour opening times, its proximity to the A406, and perhaps most importantly, a jukebox playing the latest Rock ‘n’ Roll hits from America. Although the original café closed in 1969, it was reopened in 1997 with the help of Brent council and has gone on to win a gold medal in the local borough’s “Best Bar None” award. Over the past 17 years the café has continued to grow, producing their own merchandise, sausages and even tea bags. Mark Wilsmore, the founder, told researchers that while they have been growing as a company elsewhere, the business is inextricably linked to their current location.

Data 50 employees in summer, 25 in winter 6 years on-site 17 years in business 640 sq.m. gross floor area £1,500,000 annual turnover

Park Royal Atlas 36 Areas B2 B3

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Sandwiched between the Grand Union fig. 24 Number of Workplaces fig. 25 Gross Floor Area Canal to the south and the Willesden by Survey Area by Survey Area Brent train sidings to the north, area B2 is dominated by large private business 320 320 280000 280000 parks, Premier Park being the largest. 300 300 Count Count of ID of ID Sum Sum of Gross_floor_area of Gross_floor_area Other large workplaces include a major 260000 260000 Royal Mail distribution centre. Wholesale, transport and storage are the predominant 280 280 Row Row Labels Labels 240000 240000 Row Row Labels Labels workplace sectors (fig. 24). The area is also Z UnknownZ Unknown Z UnknownZ Unknown home to one of the Park Royal premises 260 260 Y VacantY Vacant of Bakkavor, an Icelandic owned company 220000 220000 Y VacantY Vacant manufacturing ready meals for UK 240 240 P OtherP Other P OtherP Other supermarkets. O Retail O Retail Restaurants Restaurants Hotels Hotels 200000 200000 O Retail O Retail Restaurants Restaurants Hotels Hotels 220 220 N Services N Services Public Public N Services N Services Public Public Entering area B3 via Acton Lane you come 183,504 M Services M Services Other Other across the Grand Junction Arms - one of 180000 180000 M Services M Services Other Other 200 200 the few pubs in Park Royal - that has been L Services L Services Professional Professional L Services L Services Professional Professional on its current site since 1861. Just north K Info. K Info. and Comm. and Comm. 180 180 160000 160000 K Info. K Info. and Comm. and Comm. of the Canal is one of Park Royal’s oldest J Transport J Transport and Storage and Storage J Transport J Transport and Storage and Storage and largest manufacturers, biscuit maker McVitie’s, which has been based in Park 160 160 140000 140000 I Wholesale I Wholesale Other Other I Wholesale I Wholesale Other Other Royal since the early nineteen hundreds. H Wholesale H Wholesale Food Food H Wholesale H Wholesale Food Food 140 140 There are also a number of large, 120000 120000 G Vehicle G Vehicle Sale Sale and Repair and Repair G Vehicle G Vehicle Sale Sale and Repair and Repair Gross Floor Area (m ² ) Area Floor Gross (m ² ) Area Floor Gross recently built warehouse units, including Number of Workplaces Number of Workplaces F ConstructionF Construction F ConstructionF Construction Townsend Industrial Estate. They are 120 120 100,711 primarily occupied by the food industry 100000 100000 E UtilitiesE Utilities E UtilitiesE Utilities that sometimes fill the air with a fog of A Manufacture Food 100 100 D Manufacture D Manufacture Other Other D Manufacture D Manufacture Other Other B Manufacture Metal competing smells. The area is also home to C Manufacture Reproduction 80000 80000 C Manufacture C Manufacture Reproduction Reproduction C Manufacture C Manufacture Reproduction Reproduction Park Royal’s fire station. D Manufacture Other E Utilities 80 80 B Manufacture B Manufacture Metal Metal B Manufacture B Manufacture Metal Metal F Construction G Vehicle Sale and Repair 60000 60000 A Manufacture A Manufacture Food Food A Manufacture A Manufacture Food Food H Wholesale Food 60 60 I Wholesale Other Grand Grand Total Total Grand Grand Total Total J Transport and Storage 40000 40000 K Info. and Comm. 37 L Services Professional 40 40 M Services Other N Public Services O Retail, Restaurants, Hotels 20 20 16 20000 20000 P Other Business Activities Y Vacant Count Count of ID of ID Sum Sum of Gross_floor_area of Gross_floor_area Z Unknown 0 0 0 0 X Other B1 B1B2 B2 B3 B3B4 B4B5 B5B6 B1 B6E1 B1B2 E1E10 B2 B3 E10E2 B3B4 E2E3 B4B5 E3E4 B5B6 E4E5 B6E1 E5E6 E1E10 E6E7 E10E2 E7E8 E2E3 E8E9 E3E4 E9HF1 E4E5 HF1HF2 E5E6 HF2 E6E7 E7E8 E8E9 E9HF1 HF1HF2 HF2 Mixed - Main Two Sectors Row Row Labels Labels Row Row Labels Labels Park Royal Atlas 37 A ManufactureA Manufacture Food Food A ManufactureA Manufacture Food Food Z UnknownZ Unknown Z UnknownZ Unknown B ManufactureB Manufacture Metal Metal B ManufactureB Manufacture Metal Metal Y VacantY Vacant Y VacantY Vacant C ManufactureC Manufacture Reproduction Reproduction C ManufactureC Manufacture Reproduction Reproduction 1 Small o ce P OtherP Other P OtherP Other 2 Large o ce D ManufactureD Manufacture Other Other D ManufactureD Manufacture Other Other 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types Areas B2 B3

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types fig. 26 Area B2, B3 Workplaces by Sector

A Manufacture Food B Manufacture Metal C Manufacture Reproduction D Manufacture Other E Utilities F Construction G Vehicle Sale and Repair H Wholesale Food I Wholesale Other J Transport and Storage K Info. and Comm. L Services Professional M Services Other N Public Services O Retail, Restaurants, Hotels P Other Business Activities Y Vacant Z Unknown

X Other Mixed - Main Two Sectors B1 1 Small o ce 2 Large o ce 3 Retail B2 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

N B3

E10

E10 N 0 100m 500m 1km 0 20m 100m 200m 500m B5 Park Royal Atlas 38 B6

B4 E5 E6 E3

HF1

E2

E4 HF2 E7 E1

E8

E9 Areas B2 B3

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Park Royal Atlas 39 Areas B2 B3

CASE STUDY McVitie’s AREA B3 Biscuit manufacturer A. Manufacture Food

McVitie’s may be a British institution but it is also one of the oldest companies in Park Royal. Founded in 1830 in Edinburgh, it has been at its current location in Harlesden since 1902. Particularly known for their digestive biscuits, McVitie’s first brought these confectionary icons to the market in 1892. McVities’s biscuits have been taken as provision on expeditions, most prominently Amundsen’s exploration of the South Pole, and acquired national significance during the First World War, becoming part of the “iron ration”. However, McVitie’s have always had operations beyond the humble digestive. Since the late 1800s they have regularly supplied Royal weddings and christenings, the most recent example being Prince William’s groom cake for the Royal Wedding in 2011. With 735 employees, of which 60% live locally, McVitie’s is one of the largest employers in Park Royal. The company thrives on the area’s good road connections and transport links for staff.

Data 735 employees 112 years on-site 184 years in business 18,000 m2 gross flOOR area

Park Royal Atlas 40 Areas B2 B3

CASE STUDY Park Royal Fire Station

AREA B3 Fire station N. Services Public

Park Royal Fire Station is responsible for the eastern part of Park Royal. Entering the small 1960s building, we are heartily welcomed by Stephen, one of the stations 20 or so firemen. The walls are covered with every kind of map, charts and tables, lending it a busy air. According to Stephen the station is ideally located, finding itself in the middle of its operational area and with good road accessibility. However, the poor condition of the area’s roads, in particular leaked diesel, often makes roads slippery and dangerous. Stephen is a nature lover who has planted the containers in front of the fire station with flowers for insects. He would appreciate it if the canal and its banks were cleaned and could serve as a green corridor for wild life. However, at the top of Stephen’s wish list is avoiding the closure of his beloved fire station, as has recently happened to a nearby station.

Data 40 employees 65 years on-site 65 years in business 890 m2 gross flOOR area

Park Royal Atlas 41 Areas B4 B5 B6

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Area B4 has a number of large modern in the 1870s. A carriage repair business fig. 27 Number of Workplaces fig. 28 Gross Floor Area warehouses located in business estates. that started during this period is still at by Survey Area by Survey Area The empty expanse to the west, currently its original location next to the canal, in the process of being redeveloped into along with a cluster of vehicle320 repair 320 280000 280000 warehouses, used to be the location of the businesses that have grown up around it. 300 300 Count of ID Count of ID Sum of Gross_floor_areaSum of Gross_floor_area Guinness brewery, designed by Sir Giles The area is characterised by these types of 260000 260000 Gilbert Scott in 1933. 25% of all businesses small independent businesses including in the area are wholesalers. Just outside trimmers, trailors, metal280 engineers 280 Row Labels Row Labels 240000 240000 Row Labels Row Labels the western edge of the Park Royal Atlas and joiners, which in many cases have Z Unknown Z Unknown Z Unknown Z Unknown boundary sits the world headquarters been handed down from260 generation to 260 Y Vacant Y Vacant Y Vacant Y Vacant of the British multinational alcoholic generation. 244 220000 220000 beverages company Diageo. 240 240 P Other P Other P Other P Other O Retail Restaurants O Hotels Retail Restaurants Hotels 200000 200000 O Retail Restaurants O Retail Hotels Restaurants Hotels Similarly dominated by business parks 220 220 N Services Public N Services Public N Services Public N Services Public and large industrial warehouses, area 181,218 M Services Other M Services Other B5 is also the location of the Park Royal 180000 180000 M Services Other M Services Other 200 200 centre for Mental Health, part of the L Services ProfessionalL Services ProfessionalL Services ProfessionalL Services Professional Central Middlesex Hospital. The area has K Info. and Comm. K Info. and Comm. 180 180 160000 160000 K Info. and Comm. K Info. and Comm. the highest percentage of transport and J Transport and J Storage Transport and Storage 143,936 J Transport and J Storage Transport and Storage storage workplaces in Park Royal (22%). I Wholesale Other I Wholesale Other Up until the 1980s Park Royal Vehicules 160 160 140000 140000 I Wholesale Other I Wholesale Other Ltd. was based here, and had built Halifax H Wholesale Food H Wholesale Food H Wholesale Food H Wholesale Food 140 140 bombers and Routemaster buses from 120000 120000 G Vehicle Sale G and Repair Vehicle Sale G Vehicle and Repair Sale G and Repair Vehicle Sale and Repair Gross Floor Area (m ² ) Area Floor Gross (m ² ) Area Floor Gross large warehouses adjoining Abbey Road. Number of Workplaces Number of Workplaces 107,722 F Construction F Construction F Construction F Construction 120 120 100000 100000 E Utilities E Utilities E Utilities E Utilities Area B6 includes the area between 106 the Grand Union Canal and the Central 100A Manufacture Food 100 D Manufacture Other D Manufacture D Other Manufacture Other D Manufacture Other B Manufacture Metal Middlesex Hospital, one of Park Royal’s C Manufacture Reproduction 80000 80000 C Manufacture ReproductionC Manufacture C Reproduction Manufacture ReproductionC Manufacture Reproduction largest employers. The western side is D Manufacture Other E80 Utilities 80 B Manufacture Metal B Manufacture B Metal Manufacture Metal B Manufacture Metal made up of some large industrial units and F Construction G Vehicle Sale and Repair 60000 60000 A Manufacture Food A Manufacture A Food Manufacture Food A Manufacture Food housing, while the eastern edge comprises H60 Wholesale Food 60 a cluster of small, heterogeneous industrial I Wholesale Other Grand Total Grand Total Grand Total Grand Total J Transport and Storage 46 buildings, many of them workshop units. K Info. and Comm. 40000 40000 L40 Services Professional 40 The area was first developed as terraces M Services Other N Public Services O20 Retail, Restaurants, Hotels 20 20000 20000 P Other Business Activities Y Vacant Count of ID Count of ID Sum of Gross_floor_areaSum of Gross_floor_area Z Unknown 0 0 0 0 X Other B1 B2 B3 B1B4 B2 B5 B3 B6 B1 B4E1 B2 B5E10 B3 B6E2 B1B4 E1E3 B2 B5 E10E4 B3 B6 E2E5 B4E1 E3E6 B5E10 E4E7 B6E2 E5E8 E1E3 E6E9 E10E4 HF1E7 E2E5 HF2E8 E3E6 E9 E4E7 HF1 E5E8 HF2 E6E9 E7HF1 E8HF2 E9 HF1 HF2 Mixed - Main Two Sectors Row Labels Row Labels Row Labels Row Labels Park Royal AAt Manufacturelas 42 Food A Manufacture Food A Manufacture Food Z A Manufacture Unknown Food Z Unknown Z Unknown Z Unknown B Manufacture Metal B Manufacture Metal B Manufacture Metal Y B Manufacture Vacant Metal Y Vacant Y Vacant Y Vacant C Manufacture Reproduction C Manufacture ReproductionC Manufacture Reproduction C Manufacture Reproduction 1 Small o ce P Other P Other P Other P Other 2 Large o ce D Manufacture Other D Manufacture Other D Manufacture Other D Manufacture Other 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types B1 B2

B3

Areas B4 B5 B6

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other fig. 29 AreaE10 B4, B5, B6 Workplaces by Sector Mixed - Main Two Types E10

B5 B6

B4 E5 E6 E3

A Manufacture Food B Manufacture Metal C Manufacture Reproduction D Manufacture Other HF1 N E Utilities F Construction G Vehicle Sale and Repair H Wholesale Food I Wholesale Other J Transport and Storage K Info. and Comm. L Services Professional M Services Other E2 N Public Services O Retail, Restaurants, Hotels P Other Business Activities Y Vacant N Z Unknown 0 100m X Other 500m 1km Mixed - Main Two Sectors 0 20m 100m 200m E4 500m Park Royal Atlas 43 HF2 1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse E7 6 Large warehouse 7 Yard 8 Other Mixed - Main Two Types E1

E8

E9 Areas B4 B5 B6

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Park Royal Atlas 44 Areas B4 B5 B6

Case Study RDW Scenery Area B4 Scenery construction D. Manufacture Other

Turning into the Genesis Business Park one is confronted by the miscellany of the everyday past. A forest of old bus stops and traffic signs stands next to stacked ammunition crates (empty one hopes). Just behind them, a Ukranian phonebox sits contently next to its more familiar London counterpart. RDW Scenery has over 28 years of experience producing high quality set construction. They employ carpenters, polystyrene sculptors, mobile screen artists, and metal welders; facilities include a metal shop, paint shop, and CNC router/cutter. With sister company Stockyard, a specialist prop hire firm, RDW have produced sets for a number of films and television programmes. However, they have also done more unusual work, including producing a series of elaborate sets for “The Azura”, a 115,055 tonne cruise ship. The proximity of some of London’s largest film studios (Shepperton, Twickenham, Pinewood) and television industries is a clear advantage of their Park Royal location. However, traffic congestion and poor road maintenance have become a growing problem.

Data 10 years on-site 35 years in the business 9,700 m2 gross flOOR area

Park Royal Atlas 45 Areas B4 B5 B6

Case Study Botanic Lab Area B2 Organic juice manufacturer D. Manufacture Other

Botanic Lab might very well be Park Royal’s latest start-up. Established this February, it is located in a kitchen workspace on Acton Lane managed by Dephna Group. Former chef Christophe and partner Rebekah are the owners and happy to show us around. Their neon lit 50sqm stainless steel kitchen space is filled with boxes of small bottles. Today they begin production of a deluxe raw organic juice for the exclusive Fenwick department store on New Bond Street. Botanic Lab takes a scientific approach to health drinks, using a special juicing method to keep all the nutrients intact. Unusual ingredients like schisandra, turmeric and matcha are added to round off a range of organic and invigorating drinks, meant to help boost wellbeing and vitality. Drinking ‘Tonic 1’ is “like having an espresso but without the crash”, Christoph says. The company has recently relocated from East London to Park Royal, mainly because of the good access and cost effective shared kitchen space, hard to come by as it needs to comply with stringent health regulations.

Data 2 employees In business and on site since 2014

Park Royal Atlas 46 Areas E1 E2

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Forming the southern tip of Park Royal, fig. 30 Number of Workplaces fig. 31 Gross Floor Area AREA E1 contains a large number of by Survey Area by Survey Area workplaces oriented towards the passing roar of the Western Avenue. Following320 the 320 280000 280000 320 280000 curve of the A40 are a number of large 266,476 300 300 300 Count Count of ID of ID Sum of Sum Count Gross_floor_area of of Gross_floor_area ID Sum of Gross_floor_area retailers, including the Park Royal Leisure 260000 260000 260000 Centre, as well as several large modern office spaces. To the east, wedged280 between280 280 Row LabelsRow Labels Row Labels 240000 240000 240000 Row LabelsRow Labels Row Labels the Central Line and larger retail units, Z UnknownZ Unknown Z UnknownZ Z Unknown Unknown Z Unknown are a number of small industrial parks260 260 260 Y VacantY Vacant Y Vacant with warehouse units of varying sizes. 220000 220000 220000 Y VacantY Vacant Y Vacant The area contains a large number 240of film 240 240 P OtherP Other P Other P P Other Other P Other related businesses, including Black Island 200000 200000 200000 O Retail O Retail Restaurants Restaurants Hotels Hotels O Retail O O Retail Restaurants Retail Restaurants Restaurants Hotels Hotels Hotels O Retail Restaurants Hotels Studios, equipment rental companies and 220 220 220 N Services N Services Public Public N Services N N Services Public Services Public Public N Services Public a specialist film processing lab. 180000 180000 180000 M Services M Services Other Other M Services M M Services Other Services Other Other M Services Other 200 200 200 Located in a triangle between Coronation L Services L Services Professional Professional L Services L Services L Professional Services Professional Professional L Services Professional Road, Park Royal Road and the Central Line K Info. K Info. and Comm. and Comm. K Info. and Comm. 180 180 160000 160000 180 160000 K Info. K Info. and Comm. and Comm. K Info. and Comm. siding, AREA E2 is dominated by several 148,375 J Transport J Transport and Storage and Storage J Transport J Transport J Transport and Storage and and Storage Storage J Transport and Storage business parks. The junction of Park Royal Road and Abbey Road form Park Royal’s160 160 140000 140000 160 140000 I Wholesale I Wholesale Other Other I Wholesale I I Wholesale Wholesale Other Other Other I Wholesale Other centre, complete with ASDA supermarket 143 H Wholesale H Wholesale Food Food H Wholesale H H Wholesale Wholesale Food Food Food H Wholesale Food 140 140 140 136 and large parking lot. The northern edge 120000 120000 120000 G Vehicle G Vehicle Sale Sale and Repair and Repair G Vehicle G G Vehicle Sale Vehicle Sale and Repair Sale and Repair and Repair G Vehicle Sale and Repair Gross Floor Area (m ² ) Area Floor Gross (m ² ) Area Floor Gross Gross Floor Area (m ² ) Area Floor Gross is predominantly large warehouses, Number of Workplaces Number of Workplaces Number of Workplaces F ConstructionF Construction F ConstructionF F Construction Construction F Construction the largest of which are occupied 120by 120 120 a data centre. Small, independent car 100000 100000 100000 E UtilitiesE Utilities E UtilitiesE UtilitiesE Utilities E Utilities repair businesses are clustered on the A Manufacture Food D Manufacture D Manufacture Other Other D Manufacture D D Manufacture Manufacture Other Other Other D Manufacture Other 100 100 B Manufacture Metal 100 area’s Western edge. Although the C Manufacture Reproduction80000 80000 80000 C Manufacture C Manufacture Reproduction Reproduction C Manufacture C C Manufacture Manufacture Reproduction Reproduction Reproduction C Manufacture Reproduction small workshops they occupy are in D Manufacture Other 80 80 E Utilities 80 B Manufacture B Manufacture Metal Metal B Manufacture B B Manufacture Manufacture Metal Metal Metal B Manufacture Metal various states of disrepair, these garages F Construction G Vehicle Sale and60000 Repair 60000 60000 provide an important local service and A Manufacture A Manufacture Food Food A Manufacture A A Manufacture Manufacture Food Food Food A Manufacture Food 60 60 H Wholesale Food 60 employment for local people. I Wholesale Other Grand Grand Total Total Grand Grand TotalGrand Total Total Grand Total J Transport and Storage K Info. and Comm.40000 40000 40000 40 40 L Services Professional 40 M Services Other N Public Services 20000 20000 20 20 O Retail, Restaurants, Hotels 20 20000 P Other Business Activities Y Vacant Count Count of ID of ID Sum of Sum Count Gross_floor_area of of Gross_floor_area ID Sum of Gross_floor_area Z Unknown 0 0 0 0 0 0 B1 B2B1 B3B2 B4B3X Other B5B4 B6B5 B1 E1B6 B2B1 B1E10E1 B3B2 B2E10E2 B4B3 B3E3E2 B5B4 B4E4E3 B6B5 B5E5E4 E1B6 B6E6E5 E10B1E1 E1E7E6 B2E10E2 E10E8E7 B3E3E2 E2E9E8 B4E4E3 E3HF1E9 B5 E5E4 HF2E4HF1 B6 E6E5 E5HF2 E1E7E6 E6 E10E8E7 E7 E2E9E8 E8 HF1E3E9 E9 HF2E4HF1 HF1 E5HF2 HF2 E6 E7 E8 E9 HF1 HF2 Mixed - Main Two Sectors Row LabelsRow Labels Row LabelsRow Row Labels Labels Row Labels A ManufactureA Manufacture Food FoodPark Royal Atlas 47 A ManufactureA Manufacture FoodA Manufacture Food Z Food UnknownZ Unknown A Manufacture Z Food UnknownZ Z Unknown Unknown Z Unknown B ManufactureB Manufacture Metal Metal B Manufacture Metal B ManufactureB Manufacture Metal Metal Y VacantY Vacant B Manufacture Y Metal VacantY Y Vacant Vacant Y Vacant C ManufactureC Manufacture Reproduction Reproduction C ManufactureC Manufacture ReproductionC Manufacture Reproduction Reproduction C Manufacture Reproduction 1 Small o ce P OtherP Other P Other P P Other Other P Other 2 Large o ce D ManufactureD Manufacture Other Other D ManufactureD Manufacture OtherD Manufacture Other Other D Manufacture Other 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types B1 B2

B3

E10 E10

B5 B6

B4 E5 E6 E3 Areas E1 E2

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types fig. 32 Areas E1, E2 Workplaces by Sector HF1

E2

E4 HF2 E7 E1

A Manufacture Food B Manufacture Metal C Manufacture Reproduction D Manufacture Other N E Utilities E8 F Construction G Vehicle Sale and Repair H Wholesale Food I Wholesale Other J Transport and Storage K Info. and Comm. L Services Professional M Services Other N Public Services O Retail, Restaurants, Hotels P Other Business Activities Y Vacant N Z Unknown 0 100m X Other 500m 1km Mixed - Main Two Sectors 0 20m 100m 200m 500m E9

Park Royal Atlas 48

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types Areas E1 E2

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Park Royal Atlas 49 Areas E1 E2

Case Study Cafe Royal Area E2 Eatery O. Retail Restaurant Hotel

Café Royal sits on Abbey Road, opposite Central Middlesex Hospital. With over 100 items on the menu and open seven days a week its six staff members are past masters at fast service, vital for the local workers on their half hour lunch break. The cafe has a long history. Founded by the current owner’s father in 1975, it had set up camp in Camden and Battersea before finally coming to Park Royal around 20 years ago. Further down Abbey Road is Abbey Point, a café and bed and breakfast run by the same owner. This establishment has a similar feel: affordable, convenient and industrious. The demand for accessible and affordable amenities by hospital patients and staff as well as the workers within Park Royal creates a high volume of trade for both establishments. These cafés, and others like them, are Park Royal’s pit stops, connecting the area’s many businesses and creating a genuinely sociable meeting space for nurses, mechanics, office workers and tired researchers alike.

Data 6 employees 20 years on-site 24 years in the business 382 m2 estimated floor area 800,000 annual turnover

Park Royal Atlas 50 CASE STUDY Panache Display Ltd. AREA E1 Shop window mannequin designers L. Services Professional

You enter an old brick warehouse. On a table, a bodiless human arm. Behind a screen an group of impeccably dressed men watch you intently. No, not the start of a David Lynch film, you have simply wandered into the showroom and design studio of expert mannequin designers Panache Display Ltd. With their in-house sculptor the company has designed a range of stylistically distinct mannequins, ranging from anatomic realism to more artistic abstraction. Panache prototype mannequins in their Park Royal workshop, before sending off casts for oversees manufacture. The company has provided mannequins for a number of retail giants, including John Lewis, House of Fraser and Topshop. Park Royal has proved to be a suitable location with easy public transport links to central London clients, as well as easy access to Heathrow for overseas delivery. However, the company is surrounded by poor quality public realm, a problem exacerbated by the incessant noise of the passing A40.

Data 10 employees 4 years on site 25 years in business 315 m2 gross flOOR area Image source: Panache Display Ltd. Park Royal Atlas 51 Areas E3 E4

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

AREAS E3 and E4 form what feels like fig. 33 Number of Workplaces fig. 34 Gross Floor Area the heart of Park Royal. Their dense, fine by Survey Area by Survey Area grained physical fabric are primarily made up of small brick320 warehouses from the 280000 320 280000 early to mid 20th century. Many buildings 300 300 Count of ID Sum of Gross_floor_area Count of ID Sum of Gross_floor_area are shared by several workplaces and have 260000 260000 undergone numerous transformations and extensions. This280 often makes establishing 280 Row Labels Row Labels 240000 240000 Row Labels Row Labels workplace occupants and exact unit sizes Z Unknown Z Unknown Z Unknown Z Unknown difficult. The 260narrow roads struggle with 260 Y Vacant Y Vacant the high volumes of delivery traffic and 220000 220000 Y Vacant Y Vacant many are in need240 of maintenance. One 240 P Other P Other P Other P Other business has responded by purchasing the 200000 200000 O Retail Restaurants Hotels O Retail Restaurants O Hotels Retail Restaurants Hotels O Retail Restaurants Hotels road leading up to its premises, paying for 220 220 N Services Public N Services Public N Services Public N Services Public regular maintenance out of its own pocket. 210 180000 180000 M Services Other M Services Other M Services Other M Services Other 200 200 However, the area is also one of the most L Services Professional L Services Professional L Services Professional L Services Professional vibrant in Park Royal. The area hosts a K Info. and Comm. K Info. and Comm. 180 160000 180 160000 K Info. and Comm. K Info. and Comm. number of Lebanese cafes and bakeries J Transport and Storage J Transport and Storage J Transport and Storage J Transport and Storage that have become important meeting 159 places for the local160 community. The area 140000 160 140000 I Wholesale Other I Wholesale Other I Wholesale Other I Wholesale Other is characterised by an ethnically diverse 128,503 128,056 H Wholesale Food H Wholesale Food H Wholesale Food H Wholesale Food 140 140 business population, with a predominance 120000 120000 G Vehicle Sale and Repair G Vehicle Sale and Repair G Vehicle Sale and Repair G Vehicle Sale and Repair Gross Floor Area (m ² ) Area Floor Gross Gross Floor Area (m ² ) Area Floor Gross of small independent Number of Workplaces businesses selling Number of Workplaces F Construction F Construction F Construction F Construction or producing Middle120 Eastern food. This 120 dense area seems able to accommodate 100000 100000 E Utilities E Utilities E Utilities E Utilities every possible business sector, with A Manufacture Food D Manufacture Other D Manufacture Other D Manufacture Other D Manufacture Other 100 B Manufacture Metal 100 workplaces ranging from hair extension 80000 C Manufacture Reproduction 80000 C Manufacture Reproduction C Manufacture ReproductionC Manufacture Reproduction C Manufacture Reproduction manufacturers to industrial laundries and D Manufacture Other 80 E Utilities 80 B Manufacture Metal B Manufacture Metal B Manufacture Metal B Manufacture Metal pastry manufacturers for some of London’s F Construction 60000 G Vehicle Sale and Repair 60000 top hotels. A Manufacture Food A Manufacture Food A Manufacture Food A Manufacture Food 60 H Wholesale Food 60 I Wholesale Other Grand Total Grand Total Grand Total Grand Total J Transport and Storage 40000 K Info. and Comm. 40000 40 L Services Professional 40 M Services Other N Public Services 20000 20 O Retail, Restaurants, Hotels 20 20000 P Other Business Activities Y Vacant Count of ID Sum of Gross_floor_area Count of ID Sum of Gross_floor_area Z Unknown 0 0 0 0 B1 B2 B3 B4 B5 B6 X OtherB1 E1 B2 E10 B3 E2 B4 B1E3 B5 B2 E4 B6 B3E5 E1 B4E6 E10 B5E7 E2 B6E8 B1E3 E1E9 B2 E4 E10HF1 B3E5 HF2E2 B4E6 E3 B5E7 E4 B6E8 E5 E1E9 E6 E10HF1 E7 E2HF2 E8 E3 E9 E4 HF1 E5 HF2 E6 E7 E8 E9 HF1 HF2 Mixed - Main Two Sectors Row Labels Row Labels Row Labels Row Labels A Manufacture Food Park RoyalA Manufacture Atlas Food 52 Z UnknownA Manufacture Food Z UnknownA Manufacture Food Z Unknown Z Unknown B Manufacture Metal B Manufacture Metal B Manufacture Metal Y Vacant Y VacantB Manufacture Metal Y Vacant Y Vacant C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction 1 Small o ce P Other P Other P Other P Other 2 Large o ce D Manufacture Other D Manufacture Other D Manufacture Other D Manufacture Other 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types B1 B2

B3

E10 E10

Areas E3 E4

1 Small o ce 2 Large o ce B5 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types fig. 35 Areas E3, E4 Workplaces by Sector B6

B4 E5 E6 E3

HF1

E2

A Manufacture Food B Manufacture Metal C Manufacture Reproduction D Manufacture Other N E Utilities E4 F Construction G Vehicle Sale and Repair H Wholesale Food I Wholesale Other HF2 J Transport and Storage K Info. and Comm. L Services Professional M Services Other N Public Services E7 O Retail, Restaurants, Hotels P Other Business Activities Y Vacant N Z Unknown 0 E1100m X Other 500m 1km Mixed - Main Two Sectors 0 20m 100m 200m 500m

Park Royal Atlas 53

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard E8 8 Other

Mixed - Main Two Types

E9 Areas E3 E4

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Park Royal Atlas 54 Areas E3 E4

Case Study Sunbeam Group

Area E4 Shop fitting manufacturers F. Construction

Unlike other roads around Park Royal, Sunbeam Road is smooth and pot-hole free. This is because it is privately owned by the Sunbeam Group, who have been designing and installing shop fittings here for 25 years. During our visit the workshop is in full production mode, with workers busy cutting wood for a Selfridges’ window display due to be installed the next day. The cut wood moves to the paint workshop to be sprayed to the in- house design team’s specification, before having metal trim attached. There was a clear sense of camaraderie amongst the team, perhaps an outcome of a shared cafeteria and a lack of other nearby alternative amenities. The company makes its deliveries by van, relying heavily on the North Circular. Despite the familiar problems of traffic and parking the location appears to work well for their scale of production. Perhaps testament to why this family firm has been here so long.

Data 35 employees 25 years on-site 34 years in the business 4488 m2 gross flOOR area £3,500,000 annual turnover

Park Royal Atlas 55 Areas E3 E4

CASE STUDY Altima Lighting

Area E3 Architectural LED lights manufacturer D. Manufacture Other

Behind an unassuming warehouse facade, Altima Lighting design and manufacture a range of lighting and lighting control systems. For David Clarke (managing director) the success of a building often hinges on small details. Altima has a solution to the awkward bathroom pull cord; an elegant push switch, indistinguishable from any other domestic switch, but carefully engineered to comply with strict building regulations. From the chrome and bright whites of the showroom, David introduces us to the functional clutter of the workshop. The work desks are a jumble of parts, tools, and lights at various stages of completion. Putting them together is clearly a fiddly job, and considerable skill and craftsmanship go into their production. For David, this almost artisanal production is a source of great pride. Although he has reservations about the suitability of his current location, in particular the lack of a showroom visible from the street, the company will continue to operate from Park Royal in the foreseeable future.

Data 15 employees 20 years on-site 34 years in the business 1667 m2 gross flOOR area

Park Royal Atlas 56 Areas E5 E6

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

AREA E5, east of North Acton Road, is fig. 36 Number of Workplaces fig. 37 Gross Floor Area characterised by a relatively low number by Survey Area by Survey Area of workplaces that nevertheless occupy 320 a comparitively large gross floor area. At 280000 320 280000 the area’s northern end is a National Grid 300 300 Count of ID Sum of Gross_floor_area Count of ID Sum of Gross_floor_area substation which was originally a sizeable 260000 260000 power plant producing electricity for large 280 parts of London. The area has a mix of 280 Row Labels Row Labels 240000 240000 Row Labels Row Labels older and newer warehouse buildings of Z Unknown Z Unknown Z Unknown Z Unknown 260 various sizes and is home to a fine metal 260 Y Vacant Y Vacant refinery, one of the first manufacturers to 220000 220000 Y Vacant Y Vacant 240 locate in Park Royal over 100 years ago. 240 P Other P Other P Other P Other O Retail Restaurants Hotels O Retail Restaurants Hotels 200000 200000 O Retail Restaurants Hotels O Retail Restaurants Hotels 220 Located in the north eastern outskirts of 220 N Services Public N Services Public N Services Public N Services Public Ealing, AREA E6 consists mainly of large M Services Other M Services Other parking lots and industrial yards with 180000 180000 M Services Other M Services Other 200 200 warehouses. On the southern edge sit a L Services Professional L Services Professional L Services Professional L Services Professional small cluster of buildings, including a large K Info. and Comm. K Info. and Comm. 180 160000 180 160000 K Info. and Comm. K Info. and Comm. historic two-storey brick building housing J Transport and Storage J Transport and Storage J Transport and Storage J Transport and Storage 143,204 an impressive prop hire collection. North I Wholesale Other I Wholesale Other 160 of the canal is characterised by large rail 140000 160 140000 I Wholesale Other I Wholesale Other infrastructure, including the large cranes H Wholesale Food H Wholesale Food H Wholesale Food H Wholesale Food 140 140 of the Freightliner Terminal, and a National120000 120000 G Vehicle Sale and Repair G Vehicle Sale and Repair G Vehicle Sale and Repair G Vehicle Sale and Repair Gross Floor Area (m ² ) Area Floor Gross Gross Floor Area (m ² ) Area Floor Gross Number of Workplaces Number of Workplaces Grid site. The remaining area consists Number of Workplaces F Construction F Construction F Construction F Construction 120 mainly of large yards with temporary 120 E Utilities E Utilities container buildings. Most businesses are 100000 100000 E Utilities E Utilities in the storage or construction sectors, A Manufacture Food D Manufacture Other D Manufacture Other D Manufacture Other 100 B Manufacture Metal 100 D Manufacture Other with a significant number of film related 80000 C Manufacture Reproduction 80000 C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction businesses. D Manufacture Other 80 E Utilities 80 B Manufacture Metal B Manufacture Metal B Manufacture Metal B Manufacture Metal F Construction 60000 G Vehicle Sale and Repair 60000 A Manufacture Food A Manufacture Food 52,133 A Manufacture Food A Manufacture Food 60 H Wholesale Food 60 I Wholesale Other 51 Grand Total Grand Total Grand Total Grand Total J Transport and Storage 48 40000 K Info. and Comm. 40000 40 L Services Professional 40 M Services Other N Public Services 20 20000 O Retail, Restaurants, Hotels 20 20000 P Other Business Activities Y Vacant Count of ID Sum of Gross_floor_area Count of ID Sum of Gross_floor_area Z Unknown 0 0 0 0 B1 B2 B3 B4 B5 B6 B1 E1 B2 E10X OtherB3 E2 B4 E3 B5 E4 B6 B1E5 E1 B2 E6 E10 B3E7 E2 B4E8 E3 B5E9 E4 B6HF1 B1 E5 E1HF2 B2 E6 E10 B3E7 E2 B4E8 E3 B5E9 E4 B6HF1 E5 E1HF2 E6 E10 E7 E2 E8 E3 E9 E4 HF1 E5 HF2 E6 E7 E8 E9 HF1 HF2 Mixed - Main Two Sectors Row Labels Row Labels Row Labels Row Labels A Manufacture Food A ManufacturePark Food R oyal AtlZ as Unknown57 A Manufacture Food Z Unknown A Manufacture Food Z Unknown Z Unknown B Manufacture Metal B Manufacture Metal B Manufacture Metal Y Vacant Y Vacant B Manufacture Metal Y Vacant Y Vacant C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction 1 Small o ce P Other P Other P Other P Other 2 Large o ce D Manufacture Other D Manufacture Other D Manufacture Other D Manufacture Other 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types B1 B2

B3

Areas E5 E6

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other E10 Mixed - Main Two Types fig. 38 Areas E5, E6 Workplaces by Sector E10

B5 B6

B4 E5 E6 E3

A Manufacture Food B Manufacture Metal C Manufacture Reproduction HF1 D Manufacture Other N E Utilities F Construction G Vehicle Sale and Repair H Wholesale Food I Wholesale Other J Transport and Storage K Info. and Comm. E2 L Services Professional M Services Other N Public Services O Retail, Restaurants, Hotels P Other Business Activities Y Vacant N Z Unknown 0 100m X Other 500m 1km Mixed - Main Two SectorsE4 0 20m 100m 200m 500m HF2 Park Royal Atlas 58 1 Small o ce 2 Large o ce 3 Retail 4 Workshop E7 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

E1 Mixed - Main Two Types

E8

E9 Areas E5 E6

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Park Royal Atlas 59 Areas E5 E6

CASE STUDY ARY Network Area E5 Ethnic TV broadcaster K. Information and Communication

The business started in the building 12 years ago, renting out space that had previously been used by another TV broadcaster. It is located on the two upper floors of a 3-storey corner office building from the 50s, which asserts its presence on North Acton Road but is in need of maintenance. According to Shahzad, the station’s manager, the business employs around 13 people who are all from the local boroughs. They broadcast Pakistani TV and news through the SKY and Virgin networks to 7000 subscribers across the UK. The business came to Park Royal because of the existing broadcasting business cluster and accessibility to public transport links. The manager plans to continue the business in its current form and location. However, he says that newer communication infrastructure and a reduction in traffic would benefit businesses like his.

Data 13 employees 12 years in business 12 years on site AREA E5.02

Park Royal Atlas 60 Areas E5 E6

CASE STUDY Flash Film Studios AREA E6 L. Services Professional

Flash Film Studios occupies the largest part of a futuristic metal clad building next to the Willesden Freight Terminal. The film and photo studio has been operating just over a year and is part of the Flash Film Group which includes a lighting company, furniture hire and set construction company. The studio can therefore deliver a complete set of services linked to the film industry. Despite their small size of only three employees, the Studios complete about 12 film and photo productions per month, ranging from fashion shoots to short films, TV commercials and music videos. The studio is optimistic about their future, expecting to hire more staff and to slightly increase their floor space. The business benefits the proximity of other film related businesses in park Royal. However, they are critical of the poor access to their building as well as poor public transport links in their area. They would also welcome an increased offer of local shops and eateries.

Data 3 employees 1 year in business and on site 500 m2 gross flOOR space

Park Royal Atlas 61 Areas E7 E8 E9

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

AREA E7, next to North Acton tube station, AREA E9 is cut off from the rest of Park fig. 39 Number of Workplaces fig. 40 Gross Floor Area has one of the densest collection of Royal by railway lines and has limited by Survey Area by Survey Area workplaces in Park Royal. Two business road and pedestrian access. The area 320 centres accommodate a 280000large number features a number of attractive industrial 320 280000 of micro-businesses, many of them in brick buildings from the 1920s and 30s, 300 300 Count of ID Sum of Gross_floor_area Count of ID Sum of Gross_floor_area the food manufacturing 260000and wholesale mainly workshops and small warehouses 260000 sectors. Production ranges from Baklava with offices, as well as some more recent 280 and roasted nuts, to raw detox food anonymous office and large warehouse 280 Row Labels Row Labels 240000 240000 Row Labels Row Labels delivered to your home or place of work. units. The area has the second highest Z Unknown Z Unknown Z Unknown Z Unknown 260 The garage of a luxury car dealership leads percentage of food manufacturers (14%) 260 Y Vacant Y Vacant to frequent sightings of Rolls220000 Royce and but also the highest proportion of vacant 220000 Y Vacant Y Vacant 240 Lamborghinis. Although less aesthetically business units in Park Royal (41%). 240 P Other P Other P Other P Other appealing, an industrial solder O Retail Restaurants Hotels O Retail Restaurants Hotels 200000 200000 O Retail Restaurants Hotels O Retail Restaurants Hotels 220 manufacturer with a business history 220 N Services Public N Services Public N Services Public N Services Public of 150 years, and a waste management M Services Other M Services Other company also play important180000 roles in the 180000 M Services Other M Services Other 200 200 area. L Services Professional L Services Professional L Services Professional L Services Professional K Info. and Comm. K Info. and Comm. 180 160000 180 160000 K Info. and Comm. K Info. and Comm. AREA E8, the site of the former BBC J Transport and Storage J Transport and Storage J Transport and Storage J Transport and Storage costume store south of the North I Wholesale Other I Wholesale Other 160 Acton tube station, is currently140000 being 160 140000 I Wholesale Other I Wholesale Other redeveloped with student accommodation 144 H Wholesale Food H Wholesale Food H Wholesale Food H Wholesale Food 140 140 and some retail. The area120000 is often blighted 120000 G Vehicle Sale and Repair G Vehicle Sale and Repair G Vehicle Sale and Repair G Vehicle Sale and Repair Gross Floor Area (m ² ) Area Floor Gross Gross Floor Area (m ² ) Area Floor Gross Number of Workplaces Number of Workplaces by heavy traffic due to its advantageous Number of Workplaces F Construction F Construction F Construction F Construction 120 links to the A40. At its heart are the UK 120 E Utilities E Utilities headquarters of Carphone100000 Warehouse, 100000 94,219 E Utilities E Utilities 87,776 100 Park Royal’s largest employer. The A Manufacture Food 100 D Manufacture Other D Manufacture Other D Manufacture Other D Manufacture Other B Manufacture Metal headquarters are surrounded80000 by a C Manufacture Reproduction 80000 C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction number of business parks with large D Manufacture Other 81 80 E Utilities 80 B Manufacture Metal B Manufacture Metal B Manufacture Metal B Manufacture Metal new warehouses, many of which are still F Construction 60000 G Vehicle Sale and Repair 60000 A Manufacture Food A Manufacture Food A Manufacture Food A Manufacture Food 60 empty. A former perfume factory, rents H Wholesale Food 60 out workspace and accommodates a I Wholesale Other Grand Total Grand Total Grand Total Grand Total J Transport and Storage 37,505 number of artist studios. It40000 is also the K Info. and Comm. 40000 40 L Services Professional 40 former workplace of a young Elvis Costello, M Services Other imortalised as the “vanity factory” in his N Public Services 22 20 20000 O Retail, Restaurants, Hotels 20 20000 1977 song “I’m Not Angry”. P Other Business Activities Y Vacant Count of ID Sum of Gross_floor_area Count of ID Sum of Gross_floor_area Z Unknown 0 0 0 0 B1 B2 B3 B4 B5 B6 B1 E1 B2 E10B3 E2 B4 E3X B5 Other E4 B6 E5 E1 E6E10 B1E7 E2 B2 E8 E3 B3 E9 E4 B4HF1 E5 B5HF2 E6 B6 B1E7 E1 B2 E8 E10 B3 E9 E2 HF1B4 E3 HF2B5 E4 B6 E5 E1 E6 E10 E7 E2 E8 E3 E9 E4 HF1 E5 HF2 E6 E7 E8 E9 HF1 HF2 Mixed - Main Two Sectors Row Labels Row Labels Row Labels Row Labels A Manufacture Food A Manufacture Food Z Park Unknown Royal Atlas 62 A ManufactureZ Unknown Food A Manufacture Food Z Unknown Z Unknown B Manufacture Metal B Manufacture Metal B Manufacture Metal Y Vacant Y Vacant B Manufacture Metal Y Vacant Y Vacant C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction 1 Small o ce P Other P Other P Other P Other 2 Large o ce D Manufacture Other D Manufacture Other D Manufacture Other D Manufacture Other 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types B1 B2

B3

E10 E10

B5 B6

B4 E5 E6 E3

Areas E7 E8 E9 HF1

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types fig. 41 Areas E7, E8, E9 Workplaces by Sector

E2

E4 HF2 E7 E1

A Manufacture Food B Manufacture Metal C Manufacture Reproduction D Manufacture Other E Utilities F Construction G Vehicle Sale and Repair H Wholesale Food E8 I Wholesale Other J Transport and Storage K Info. and Comm. N L Services Professional M Services Other N Public Services O Retail, Restaurants, Hotels P Other Business Activities Y Vacant Z Unknown

X Other Mixed - Main Two Sectors

N E9 0 100m 500m 1km 1 Small o ce 0 20m2 Large o ce100m 200m 500m 3 Retail 4 Workshop 5 Small warehouse Park Royal Atlas 63 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types Areas E7 e8 e9

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Park Royal Atlas 64 Areas E7 e8 e9

Case Study JAT Glass

Area E4 and E7 Glass processing D. Manufacture Other

JAT Glass occupies several locations around Park Royal, one of them a large warehouse unit on a modern industrial estate off Chase Road. The company was established in 1982, after its founder was made redundant as a result of the economic downturn. Several of his former colleagues formed similar companies and to this day JAT Glass maintains good working relations with many of them, offering assistance in the form of access to specialist machinery and skill sets. The business has flourished and grown ever since, today employing 30 people, and has the ambition to remain at the cutting edge (excuse the pun) of glass manufacturing. Their latest acquisition is a computerised glass cutting machine, which can calculate the most economical repartition, cut and deliver the finished glass plates in under five minutes.

Data 30 employees 18 years on-site 33 years in the business 11,604 m2 gross flOOR area

Park Royal Atlas 65 Areas E7 e8 e9

CASE STUDY Sweetland Ltd.

AREA E7 Baklava manufacturer / wholesaler H. Wholesale Food

If Sweetland’s premises, a small brick warehouse from the 1970s, seem slightly oversized and empty, it is simply because the company has recently increased their floor space in anticipation of a further business growth. Founded in 1997, the companies moved to Park Royal 10 years ago. Their offer includes a variety of Mediterranean pastries (produced on site), roasted nuts and bespoke cakes, available in their shop and online to private clients as well as bulk buyers. While they obtain their ingredients are primarily sourced from UK suppliers, their client base stretches as far as Europe. Sweetland currently employs 10 people, the majority of which live locally. Given the burgeoning success of the business it is perhaps unsurprising that Mayur (Sweetland’s manager) has nothing but praise for Park Royal, in particular the relatively affordable rents. He sees any upcoming redevelopments as an opportunity for new customers and expanding the business.

Data 10 employees 10 years on site 17 year in business £1,400,000 annual turnover 840 m2 gross flOOR area

Park Royal Atlas 66 Areas E7 e8 e9

CASE STUDY The Soundhouse Studio

AREA E8 Spoken word recording studio K. Information and Communications

It is unlikely that you will see many autograph hunters hanging around the Victoria Industrial Estate car park. However, there are few venues in Park Royal that can claim to have played host to as many actors and celebrities as the Soundhouse. Emily Watson, Benedict Cumberbatch, David Tennant and James McAvoy have all recorded here. Originally based in East London, the studio was forced out by the threat of redevelopment. By adapting an empty warehouse, Soundhouse have managed to create a studio building that includes five recording studios, two mastering/editing suites, and a light and airy break room on the ground floor. The studios are primarily used for spoken word recordings, with a particular emphasis on audiobooks and radio. While the security and relative seclusion offered by the Victoria industrial estate has its advantages, the studio is largely invisibile from the street, meaning celebrity guests are often left circulating on Victoria road.

Data 10 employees 1 year on site 30 years in business 1148 m2 gross flOOR area`

Park Royal Atlas 67 Areas HF1 HF2

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Bounded by railway lines to the north, fig. 42 Number of Workplaces fig. 43 Gross Floor Area east and west, as well as the Grand Union by Survey Area by Survey Area Canal to the south, AREA HF1 is one of the 320 280000most isolated areas in Park Royal. Access is 320 280000 limited to two road bridges at either end 300 300 Count of ID Sum of Gross_floor_area Count of ID Sum of Gross_floor_area 260000of Scrubs Lane (Mitre Bridge being the 260000 most attractive) as well as a particularly 280 unwelcoming pedestrian bridge from 280 Row Labels Row Labels 240000 240000 Row Labels Row Labels the Willesden Junction overground and Z Unknown Z Unknown Z Unknown Z Unknown 260 tube station to the north. Adjoining the 260 Y Vacant Y Vacant 220000northern railway lines are two large waste 220000 Y Vacant Y Vacant 240 recycling facilities, south of which is a mix 240 P Other P Other P Other P Other of large brick warehouses and offices, O Retail Restaurants Hotels O Retail Restaurants Hotels 200000 200000 O Retail Restaurants Hotels O Retail Restaurants Hotels 220 (primarily occupied by Car Giant) and 220 215 N Services Public N Services Public 184,694 N Services Public N Services Public modern industrial estates. The area is also M Services Other M Services Other 180000home to a large number of artist studios, 180000 M Services Other M Services Other 200 200 with six separate buildings playing host to L Services Professional L Services Professional L Services Professional L Services Professional close to a hundred artists and designer- K Info. and Comm. K Info. and Comm. 180 160000 180 160000 K Info. and Comm. K Info. and Comm. makers. J Transport and Storage J Transport and Storage J Transport and Storage J Transport and Storage I Wholesale Other I Wholesale Other 160 140000AREA HF2 is dominated by a two large rail 160 140000 I Wholesale Other I Wholesale Other depots operated by Crossrail and Great H Wholesale Food H Wholesale Food H Wholesale Food H Wholesale Food 140 140 120000Western. The resulting tangle of railway G Vehicle 120000 Sale and Repair G Vehicle Sale and Repair G Vehicle Sale and Repair G Vehicle Sale and Repair Gross Floor Area (m ² ) Area Floor Gross Gross Floor Area (m ² ) Area Floor Gross Number of Workplaces Number of Workplaces lines and gargantuan train sheds has made Number of Workplaces F Construction F Construction F Construction F Construction 120 the area completely inaccessible to the 120 E Utilities E Utilities 100000general public. A lone business centre, 100000 E Utilities E Utilities 100 complete with Jamaican restaurant, on the A Manufacture Food 100 D Manufacture Other D Manufacture Other D Manufacture Other D Manufacture Other B Manufacture Metal 80000area’s western border adds a little variety C Manufacture Reproduction C Manufacture 80000 Reproduction C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction to an area otherwise dominated by large D Manufacture Other 80 E Utilities 80 B Manufacture Metal B Manufacture Metal B Manufacture Metal B Manufacture Metal scale rail infrastructure. F Construction 60000 G Vehicle Sale and Repair A Manufacture 60000 Food 57,123 A Manufacture Food A Manufacture Food A Manufacture Food 60 H Wholesale Food 60 I Wholesale Other Grand Total Grand Total Grand Total Grand Total J Transport and Storage 40000 K Info. and Comm. 40000 40 L Services Professional 40 M Services Other N Public Services 20 20000 O Retail, Restaurants, Hotels 20 20000 P Other Business Activities 10 Y Vacant Count of ID Sum of Gross_floor_area Count of ID Sum of Gross_floor_area Z Unknown 0 0 0 0 B1 B2 B3 B4 B5 B6 B1 E1 B2 E10 B3 E2 B4 E3 B5 E4 B6 E5 E1 E6 XE10 Other E7 E2 E8 E3 E9 E4 HF1B1 E5 HF2B2 E6 B3 E7 B4 E8 B5 E9 B6 B1HF1 E1 B2 HF2 E10 B3 E2 B4 E3 B5 E4 B6 E5 E1 E6 E10 E7 E2 E8 E3 E9 E4 HF1 E5 HF2 E6 E7 E8 E9 HF1 HF2 Mixed - Main Two Sectors Row Labels Row Labels Row Labels Row Labels A Manufacture Food A Manufacture Food Z Unknown Park Royal AtlasZ 68 Unknown A Manufacture Food A Manufacture Food Z Unknown Z Unknown B Manufacture Metal B Manufacture Metal B Manufacture Metal Y Vacant Y Vacant B Manufacture Metal Y Vacant Y Vacant C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction C Manufacture Reproduction 1 Small o ce P Other P Other P Other P Other D Manufacture Other2 Large o ce D Manufacture Other D Manufacture Other D Manufacture Other 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types B1 B2

B3

E10 E10

B5

B6 Areas HF1 HF2

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types fig. 44 Areas HF1, HF2 Workplaces by Sector

A Manufacture Food B Manufacture Metal C Manufacture Reproduction D Manufacture Other E Utilities B4 F Construction E6 G Vehicle Sale and Repair E5 H Wholesale Food I Wholesale Other J Transport and Storage K Info. and Comm. L Services Professional M Services Other E3 N Public Services O Retail, Restaurants, Hotels P Other Business Activities Y Vacant Z Unknown

HF1 X Other Mixed - Main Two Sectors

1 Small o ce 2 Large o ce E2 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other E4 Mixed - Main Two Types N HF2 E7 E1

N 0 100m 500m 1km 0 20m 100m 200m 500m E8 Park Royal Atlas 69

E9 Areas HF1 HF2

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

Park Royal Atlas 70 Areas HF1 HF2

CASE STUDY NorthWest Studios

Managed artist studios AREA HF1 P. Other

Marooned in the sprawling expanse of the Car Giant estate, NorthWest studios, the creation of German born artist Markus Blattmann, operate 4 studio buildings. Little distinguishes this rag- tag collection of former office buildings from their surroundings. In contrast to the attention seeking murals and hipster baiting signage of their east London counterparts, NorthWest studios do little to draw attention to their presence. Markus explains that this is a product of the studio occupants, characterised by an older “more established” group of artists. One studio occupant has just completed a commission to produce a large red swivel chair, to be used in BBC ratings hit “The Voice”. However, despite becoming London’s 14th largest studio provider, Markus is pessimistic about the future. With the likely redevelopment of the Old Oak area Markus suspects it will prove difficult to secure equivalent studio space in any new development.

Data 1 employee 90 studios across four buildings

Park Royal Atlas 71 Areas HF1 HF2

CASE STUDY Powerday AREA HF1 Building waste recycling centre E. Utilities

At first glance it appears that Powerday, a building waste management and recycling company, are occupying a particularly difficult site. Bordered by the Grand Union Canal and by railway lines, the site is accessible only through a gated private road and a narrow pedestrian bridge from Willesden Junction. But the company has made use of the surrounding infrastructure, transporting building waste via rail and even via barges on the canal. This produces significantly less C02 than transporting by lorry, as a single train carries the equivalent of 70 lorry loads of material. Once the waste has arrived a fully automated processing plant is able to sort through its content, extracting recyclable materials such as metals, wood, soil, plastics, aggregates and paper. Any residual waste is turned into either “solid recovered fuel” or “refuse derived fuel”, which is then transported off-site to generate electricity. Despite having a capacity and desire for expansion there are concerns that the proposed redevelopment of the Old Oak area will eventually force them out of the area.

Data 150 employees 14 years on site PROCESSED 0.5M TONNES OF WASTE 395 m2 gross flOOR area

Park Royal Atlas 72 Areas HF1 HF2

CASE STUDY Paul Vanstone AREA HF1 Sculptor P. Other

Down a small pathway off Scrubs Lane, down by the railway tracks, our researchers spy a strange collection of large rocks. Huge and devoid of context they could be the colossal remnants from the construction of the passing railway line, stacked and arranged by a transport planner with a sense for the sublime. Or perhaps the site of some sacred pagan ritual? In fact these mysterious stones are the impressive creations of sculptor Paul Vanstone. Greeting us with a hearty handshake he apologies for the organised chaos that characterises his studio, a precarious looking scaffold and tarpaulin structure. Paul explains that his current location is ideal. With no direct neighbours there is no risk of annoying anyone with the dust and noise that this kind of work inevitably creates. He recounts that he was once made to share a studio with an artisan baker, a partnership that for obvious reasons did not last long! The nearby Light Factory is home to a number of artists and designers, and Paul is only too happy to share his space with others in need of space for noisy or messy work.

DATA 5 years on site 33 years in business £200,000 annual turnover

Park Royal Atlas 73 interview Analysis

Park Royal Atlas 74 Interview Analysis

Employee Numbers fig. 45 Total Number of Employees fig. 46 Number of Local Employees by Workplace Size by Workplace Size During the short interviews businesses Interviewed workplaces only (14%) Interviewed workplaces only (14%) were asked what the total number of Employees_local_number Employees_local_number employees located at their premises, 2800 2800 2800 2800 including the owner(s), as well as an estimate of the proportion that live locally 2600 2600 2600 2600 Sum of Employee_number Sum of Employee_number (within the boroughs of Brent, Ealing and Hammersmith & Fulham). 2400 2400 2400 2400 Row Labels Row Labels Z Unknown Z Unknown Large workplaces with over 250+ workplaces emerged as the largest 2200 2200 2200 2200 Y Vacant Y Vacant employers of the workplaces interviewed P Other P Other with 36% of the total. A few of these 2000 2000 2000 2000 O Retail Restaurants Hotels O Retail Restaurants Hotels large workplaces are in the food N Services Public N Services Public manufacturing sector, making it the sector 1800 1800 1800 1800 with the largest number of employees at M Services Other M Services Other 23%. Although large in number, micro L Services Professional L Services Professional workplaces only make up 6% of the total 1600 1600 1600 1600 K Info. and Comm. K Info. and Comm. workforce. J Transport and Storage J Transport and Storage 1400 1400 1400 1400 Overall, 51% of the Park Royal employees I Wholesale Other I Wholesale Other in interviewed workplaces live locally. H Wholesale Food H Wholesale Food 1200 1200 1200 1200 Number of Employees Number of Employees

Micro businesses employ the largest Number of Employees Number of Workplaces Number of Workplaces Number of Workplaces Number of Workplaces G Vehicle Sale and Repair G Vehicle Sale and Repair proportion of local staff (63%) while large F Construction F Construction businesses employ the lowest proportion 1000 1000 1000 1000 (41%). However, this is based on only A Manufacture Food E Utilities E Utilities B Manufacture Metal 4 interviews with large businesses and 800 C Manufacture Reproduction 800 800 800 D Manufacture Other D Manufacture Other in terms of employee numbers, large D Manufacture Other E Utilities C Manufacture Reproduction C Manufacture Reproduction businesses employ more than 5 times as F Construction 600 600 B Manufacture Metal B Manufacture Metal many local people as micro businesses. 600 G Vehicle Sale and Repair 600 H Wholesale Food I Wholesale Other A Manufacture Food A Manufacture Food 400 J Transport and Storage 400 400 400 K Info. and Comm. Grand Total Grand Total L Services Professional M Services Other 200 N Public Services 200 200 200 O Retail, Restaurants, Hotels Total employee estimate Total employee estimate P Other Business Activities Y Vacant 0 Z Unknown 0 0 0 1-9 10 - 49 50-249 250+ 1-9 10 - 49 50-249 250+ 1-9 10 - 49 50-249 250+ 1-9 10 - 49 50-249 250+ Micro SmallX Other Medium Large Micro Small Medium Large Micro Small Medium Large Micro Small Medium Large Mixed - Main Two Sectors Employees_local_number Employees_local_number Total Employees Total Employees Local Employees Local Employees Park Royal Atlas 75 Sum of Employees_local_number Sum of Employees_local_number

1 Small o ce 2 Large o ce A Manufacture Food A Manufacture Food 3 Retail B Manufacture Metal B Manufacture Metal Row Labels Row Labels 4 Workshop C Manufacture Reproduction C Manufacture Reproduction A Manufacture Food B ManufactureA Metal Manufacture Food B Manufacture Metal 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types Types of Businesses fig. 47 Business Types Interviewed workplaces only (14%) Sector Park Royal is a hub for independent 340 businesses, with 68% of workplaces interviewed listed as independent 320 Count of ID businesses. While there is a higher Row Labels proportion of some business sectors, such 300 as manufacturing other or vehicle sale and Z Unknown repair, all sectors are represented. This 280 Y Vacant suggest that Park Royal offers favourable P Other conditions for a wide range of small 260 entrepreneurs. O Retail Restaurants Hotels 240 N Services Public There is also a wide range of headquarters M Services Other 220 in Park Royal. Although only 30 L Services Professional headquarters were interviewed , these 200 spanned all sectors, with the exception of K Info. and Comm. J Transport and Storage metal and reproduction manufacturing 180 sectors and utilities. The largest I Wholesale Other headquarters is the UK headquarters of 160 H Wholesale Food Carphone Warehouse, a mobile phone G Vehicle Sale and Repair retailer. 140 Number of Workplaces Number of Workplaces F Construction

Branches or subsidiaries make up 25% of A Manufacture Food 120 E Utilities the interviewed workplaces. Again there is B Manufacture Metal C Manufacture Reproduction D Manufacture Other a wide spread of all the businesses sectors D Manufacture Other 100 E Utilities C Manufacture Reproduction with a concentration of retail, restaurants F Construction 80 and hotels (15%) and other wholesale G Vehicle Sale and Repair B Manufacture Metal H Wholesale Food (15%). Only 4 of the business interviewed I Wholesale Other A Manufacture Food 60 were franchises. J Transport and Storage K Info. and Comm. Grand Total L Services Professional M Services Other 40 N Public Services O Retail, Restaurants, Hotels P Other Business Activities 20 Y Vacant Z Unknown 0 X Other Mixed - Main Two Sectors Franchise Franchise Branch or Branch subsidiary business Independent for more sites sites more for Headquarters

1 Small o ce Park Royal Atlas 76 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types A Manufacture Food B Manufacture Metal C Manufacture Reproduction D Manufacture Other E Utilities F Construction G Vehicle Sale and Repair H Wholesale Food I Wholesale Other J Transport and Storage K Info. and Comm. L Services Professional M Services Other N Services Public O Retail Restaurants Hotels P Other Y Vacant Z Unknown Tenure fig. 48 Workplace Tenure by Sector fig. 49 Workplace Tenure by Size 100 Interviewed100 workplaces only (14%) Interviewed100 businesses100 only (14%) The graphs show that the vast majority (81%) of interviewed workplaces own their Count of ID Count of ID premises, of which 39% have a leasehold 90 90 90 90 Row Labels Row Labels and 42% a freehold. Less than 20% of Z Unknown Z Unknown interviewed workplaces are rented (17% having a sub-lease, and 2% a licence). Y Vacant Y Vacant However, the rental sector may be 80 80 80 80 P Other P Other somewhat underrepresented by the O Retail Restaurants O Retail Hotels Restaurants Hotels interviews, due to the high number of N Services PublicN Services Public inaccessible micro businesses located in 70 70 70 70 business centres. M Services M Other Services Other L Services ProfessionalL Services Professional As regards the distribution of tenures K Info. and K Comm. Info. and Comm. 60 60 60 60 depending on business sector (fig. 48), J Transport J and Transport Storage and Storage there is a tendency for the manufacturing, vehicle repair, wholesale, construction, as I Wholesale I Other Wholesale Other well as transport and storage businesses to 50 50 50 50 H Wholesale H Food Wholesale Food A Manufacture - Food own their premises, while a slightly higher B Manufacture - Metal, Wood, Stone G Vehicle Sale G Vehicle and Repair Sale and Repair rate of information and communication, AC ManufactureManufacture Food - Reproduction BD Manufacture Manufacture Metal - Other F Construction F Construction service and retail restaurant hotel C Manufacture Reproduction Number of Workplaces Number of Workplaces Number of Workplaces

E Utilities Number of Workplaces Number of Workplaces 40 40 40 40 businesses rent their workspaces. When DF ManufactureConstruction Other E Utilities E Utilities EG Utilities Vehicle Sale and Repair comparing the size of businesses to FH Construction Wholesale - Food D Manufacture D Manufacture Other Other GI Wholesale Vehicle Sale - andOther Repair tenure, micro and small businesses are HJ TransportWholesale andFood Storage C Manufacture C Manufacture Reproduction Reproduction more likely to rent than medium and IK Wholesale Info. and OtherComm.30 30 30 30 JL Transport Services and- Professional Storage B Manufacture B Manufacture Metal Metal large businesses (21% of all small and KM Info. Services and Comm. - Other micro businesses rent, while only 12% of LN Services Services Professional - Public A Manufacture A Food Manufacture Food MO ServicesRetail, Restaurants, Other Hotels medium and large businesses do). N Public Services Grand Total Grand Total P Other 20 20 20 20 OY Retail,Vacant Restaurants, Hotels PZ OtherUnknown Business Activities Y Vacant Z Unknown

X Other 10 10 10 10 Mixed - Main Two Sectors Large (250+ employees) Count of ID Count of ID Medium (50 - 249 employees) Small (10 - 49 employees) Row Labels Row Labels Micro (0 - 9 employees) 0 0 0 0 Z Unknown Z Unknown 1 Small o ce Freehold Leasehold Sub-leaseFreehold Licence Leasehold Sub-lease Licence Freehold Leasehold Sub-leaseFreehold LicenceLeasehold Sub-lease Licence 2 Large o ce Y Vacant Y Vacant 3 Retail 4 Workshop P Other P Other 5 Small warehouse 6 Large warehouse O Retail Restaurants O Retail Hotels Restaurants Hotels 7 Yard Park Royal Atlas 77 8 Other N Services PublicN Services Public Mixed - Main Two Types M Services M Other Services Other

A Manufacture Food A Manufacture Food L Services ProfessionalL Services Professional B Manufacture Metal B Manufacture Metal C Manufacture ReproductionC Manufacture Reproduction K Info. and K Comm. Info. and Comm. D Manufacture Other D Manufacture Other E Utilities E Utilities J Transport J and Transport Storage and Storage F Construction F Construction 0 - 9 10 - 49 11 0- 49- 9 5010 -- 24949 11250+ - 49 50 - 249 250+ G Vehicle Sale and RepairG Vehicle Sale and Repair I Wholesale I Other Wholesale Other H Wholesale Food H Wholesale Food I Wholesale Other I Wholesale Other H Wholesale H Food Wholesale Food J Transport and StorageJ Transport and Storage K Info. and Comm. K Info. and Comm. G Vehicle Sale G Vehicle and Repair Sale and Repair F Construction F Construction E Utilities E Utilities D Manufacture D Manufacture Other Other C Manufacture C Manufacture Reproduction Reproduction B Manufacture B Manufacture Metal Metal A Manufacture A Food Manufacture Food Age & Length of Tenure Some of Park Royal’s oldest workplaces trend in the late 1970s, workplaces in vehicle sale and repair workplaces have same year. Many of these businesses had were interviewed, including well-known other sectors start to appear. The large been founded. Many of the interviewed been established several years earlier. The companies like McVities, established in majority of interviewed workplaces were workplaces were founded elsewhere graph clearly shows that food businesses 1830 moving to their Park Royal factory established after 1980, when a greater before choosing to move to their current continue to move to premises in Park in 1902. The oldest surviving workplaces number of workplaces in the wholesale, Park Royal premises. This is clearly Royal as they have done throughout its interviewed are almost exclusively in transport and storage and information demonstrated by the fact that while 35 history. 31% of interviewees have moved the manufacturing sector. Beginning and communication sectors were founded. workplaces moved to their premises in to their current premises since 2011. in the 1930s, but becoming a clear In the last two years a greater number of 2011, only 10 were established in the fig. 51 Year Workplace Established Interviewed workplaces only (14%)

15

10

5

0 Number of Workplaces Number of Workplaces 1830 1840 1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 fig. 50 Year Workplace Moved to Current Premises Interviewed workplaces only (14%) 35

30 A Manufacture Food B Manufacture Metal C Manufacture Reproduction A Manufacture Food D Manufacture Other E Utilities F Construction B Manufacture Metal 25 C Manufacture Reproduction G Vehicle Sale and Repair H Wholesale Food I Wholesale Other D Manufacture Other E Utilities 20 F Construction J Transport and Storage K Info. and Comm. L Services Professional G Vehicle Sale and Repair H Wholesale Food 15 M Services Other N Services Public O Retail Restaurants Hotels I Wholesale Other J Transport and Storage P Other Y Vacant Z Unknown K Info. and Comm. L Services Professional Number of Businesses 10 M Services Other N Public Services 5 O Retail, Restaurants, Hotels P Other Business Activities Y Vacant Z Unknown 0 1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 X Other Mixed - Main Two Sectors Park Royal Atlas 78

1 Small o ce 2 Large o ce 3 Retail A Manufacture Food B Manufacture Metal C Manufacture Reproduction 4 Workshop 5 Small warehouse D Manufacture Other E Utilities F Construction 6 Large warehouse 7 Yard G Vehicle Sale and Repair H Wholesale Food I Wholesale Other 8 Other

J Transport and Storage K Info. and Comm. L Services Professional Mixed - Main Two Types

M Services Other N Services Public O Retail Restaurants Hotels

P Other Y Vacant Z Unknown Supplier and Customer Locations Interviewees were asked to select the customers, but also most of their suppliers customer base. They also highlight Park biggest focus on overseas customers. locations of their primary suppliers and are within London. The responses appear Royal’s importance as a base for London From conversations it is clear that links customers. On a first level the graphs of to give credence to Park Royal’s status wholesalers, who import huge varieties to international transport hubs such as the accumulated responses show the as both London’s kitchen and workshop, of products from the UK and overseas for Heathrow and the proximity to London are important synergies within Park Royal of with large numbers of food and other local, London and UK wide customers. important factors in the decision of many workplaces suppling each other. They also manufacturers as well as car repairs The service sector has a more dispersed workplaces to locate in Park Royal. demonstrate that not only most of their having a primarily local to London wide customer and supplier base with the

fig. 52 Supplier Locations fig. 53 Customer Locations Interviewed workplaces only (14%) Interviewed workplaces only (14%) SuppliersSuppliers

200 200 200 200

180 180 180 180 Row Row Labels Labels Z Z Unknown Unknown 160 160 160 160 Y Y Vacant Vacant P P Other Other 140 140 140 140 O O Retail Retail Restaurants Restaurants Hotels Hotels N N Services Services Public Public 120 120 120 120 M M Services Services Other Other L L Services Services Professional Professional 100 100 100 100 A Manufacture Food B Manufacture Metal K K Info. Info. and and Comm. Comm. C Manufacture Reproduction 80 80 80 80 D Manufacture Other J J Transport Transport and and Storage Storage E Utilities Number of Responses Number of Responses Number of Responses Number of Responses F Construction I I Wholesale Wholesale Other Other G Vehicle Sale and Repair 60 60 60 60 H Wholesale Food H H Wholesale Wholesale Food Food I Wholesale Other J Transport and Storage G G Vehicle Vehicle Sale Sale and Repair and Repair 40 40 40 40 K Info. and Comm. L Services Professional F F Construction Construction M Services Other N Public Services E E Utilities Utilities 20 20 20 20 O Retail, Restaurants, Hotels P Other Business Activities D D Manufacture Manufacture Other Other Y Vacant C C Manufacture Manufacture Reproduction Reproduction 0 0 0 0 Z Unknown ParkPark Royal Royal West West LondonLondon UK UK EuropeEurope WorldWorld ParkPark Royal Royal West West London London UK UK Europe Europe World World X Other B B Manufacture Manufacture Metal Metal LondonLondon LondonLondon Mixed - Main Two Sectors A A Manufacture Manufacture Food Food SupplierSupplier Locations Locations CustomerCustomer Locations Locations Park Royal Atlas 79 Grand Grand Total Total

1 Small o ce 2 Large o ce 3 Retail 4 Workshop 5 Small warehouse 6 Large warehouse 7 Yard 8 Other

Mixed - Main Two Types

A ManufactureA Manufacture Food Food A ManufactureA Manufacture Food Food B ManufactureB Manufacture Metal Metal B ManufactureB Manufacture Metal Metal C ManufactureC Manufacture Reproduction Reproduction C ManufactureC Manufacture Reproduction Reproduction D ManufactureD Manufacture Other Other D ManufactureD Manufacture Other Other Total Total A Manufacture Food A Manufacture Food Count of ID B Manufacture Metal B Manufacture Metal Row Labels C Manufacture Reproduction C Manufacture Reproduction D Manufacture Other D Manufacture Other P Other E Utilities E Utilities O Retail Restaurants Hotels F Construction F Construction G Vehicle Sale and Repair G Vehicle Sale and Repair N Services Public H Wholesale Food H Wholesale Food M Services Other I Wholesale Other I Wholesale Other J Transport and Storage J Transport and Storage L Services Professional K Info. and Comm. K Info. and Comm. K Info. and Comm. L Services Professional L Services Professional M Services Other M Services Other J Transport and Storage N Services Public N Services Public I Wholesale Other O Retail Restaurants Hotels O Retail Restaurants Hotels P Other P Other H Wholesale Food 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% G Vehicle Sale and Repair % of Responses % of Responses F Construction Business Growth fig. 54 Anticipated Employment Growth over Next Year E Utilities Interviewed businesses only (14%) Growth people Growth space The overall response from interviewees Decrease Decrease Remain Increase Increase D Manufacture Other was overwhelmingly positive when asked slightly substantially the same slightly substantially C Manufacture Reproduction if they anticipated growth in employment TotalTotal TotalTotal A Manufacture Food Count B Manufacture of ID Metal or floor space at their workplace over the AA Manufacture Manufacture Food Food A Manufacture Food Count of ID B Manufacture Metal B Manufacture Metal next year. 47% of workplaces anticipate an B Manufacture Metal B Manufacture Metal Row A Row Manufacture Labels Labels Food CC Manufacture Manufacture Reproduction Reproduction CC Manufacture Manufacture Reproduction Reproduction increase in employee numbers, and 27% DD Manufacture Manufacture Other Other DD Manufacture Manufacture Other Other P TotalP Other Other anticipate that their workplace will need EE Utilities Utilities EE Utilities Utilities O O Retail Retail Restaurants Restaurants Hotels Hotels more space. The highest percentages of FF Construction Construction FF Construction Construction G Vehicle Sale and Repair N Services Public workplaces expecting growth are in the GG Vehicle Vehicle Sale Sale and and Repair Repair G Vehicle Sale and Repair N Services Public H Wholesale Food H Wholesale Food utilities (100%), food wholesale (83%) and H Wholesale Food H Wholesale Food M M Services Services Other Other I WholesaleI Wholesale Other Other I WholesaleI Wholesale Other Other the professional services sectors (70%). J JTransport Transport and and Storage Storage J JTransport Transport and and Storage Storage Count L L Services Services of ID Professional Professional KK Info. Info. and and Comm. Comm. KK Info. Info. and and Comm. Comm. Row K K Info. Info. Labels and and Comm. Comm. The need for more floor space over LL Services Services Professional Professional LL Services Services Professional Professional M Services Other M Services Other P J Transport Other and Storage the next year is anticipated by a large M Services Other M Services Other J Transport and Storage NN Services Services Public Public NN Services Services Public Public O I I Wholesale Retail Wholesale Restaurants Other Other Hotels proportion of food wholesale (45%), OO Retail Retail Restaurants Restaurants Hotels Hotels OO Retail Retail Restaurants Restaurants Hotels Hotels followed by food manufacturing (37%), PP Other Other PP Other Other N H H Services Wholesale Wholesale Public Food Food construction (36%) and information 0%0% 20% 20% 40% 40% 60% 60% 80% 80% 100% 100% 0%0% 20%20% 40%40% 60%60% 80%80% 100%100% M G G Vehicle Services Vehicle Sale Sale Other and and Repair Repair and communnication sectors (35%). %% of of Responses Responses %% of of Responses Responses L F Services Construction Professional By contrast, the large proportions of F Construction fig. 55 Anticipated Space Growth over Next Year K E Info. Utilities and Comm. workplaces foreseeing a shrinkage in both Interviewed businesses only (14%) GrowthGrowth people people GrowthGrowth space space E Utilities employment and space were in the public J D Transport Manufacture and Other Storage DecreaseDecrease DecreaseDecrease RemainRemain IncreaseIncrease IncreaseIncrease D Manufacture Other service and other sector. slightlyslightly substantiallysubstantially thethe same same slightlyslightly substantiallysubstantially C C Manufacture Manufacture Reproduction Reproduction Total Total B Manufacture Metal 47% of Aworkplaces Manufacture Food anticipate A Manufacture Food Count of ID B Manufacture Metal B Manufactureemployment Metal growth B Manufacture Metal Row Labels A A Manufacture Manufacture Food Food C Manufacture Reproduction C Manufacture Reproduction Total D Manufacture Other D Manufacture Other P Other Total E Utilities E Utilities O Retail Restaurants Hotels F Construction F Construction G Vehicle Sale and Repair G Vehicle Sale and Repair N Services Public H Wholesale Food H Wholesale Food M Services Other I Wholesale Other I Wholesale Other J Transport and Storage J Transport and Storage L Services Professional Count Count of of ID ID K Info. and Comm. K Info. and Comm. K Info. and Comm. Row Row Labels Labels L Services Professional L Services Professional M Services Other M Services Other J Transport and Storage P P Other Other N Services Public N Services Public I Wholesale Other O O Retail Retail Restaurants Restaurants Hotels Hotels O Retail Restaurants Hotels O Retail Restaurants Hotels P Other P Other H Wholesale Food N N Services Services Public Public 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% G Vehicle Sale and Repair M M Services Services Other Other % of Responses % of Responses Park Royal Atlas 80 F Construction L L Services Services Professional Professional Growth people Growth space E Utilities K K Info. Info. and and Comm. Comm. J J Transport Transport and and Storage Storage Decrease Decrease Remain Increase Increase D Manufacture Other slightly substantially the same slightly substantially C Manufacture Reproduction B Manufacture Metal A Manufacture Food Total

Count of ID Row Labels P Other O Retail Restaurants Hotels N Services Public M Services Other L Services Professional K Info. and Comm. J Transport and Storage Production fig. 56 Selected Workplace Production Figures Interviewees were asked to provide an approximation of the quantity of products 40,000,000 plumbing fittings manufactured or services they provided last year. The following selection of their responses 30,000 domestic removals completed reflects the diverse range of activities 90 online interactive magazines created undertaken within Park Royal. 24,000 books sold to university libraries 5 residential development projects delivered 8,500 book related events organised 25,000 units of tools and equipment rented 1,400,000 postal and freight deliveries 12,000 lorries repaired 2,000 custom print jobs delivered 7 full length studio films processed 240,000 bouquets of flowers sold 15 cars converted to ambulances 7,200 sales of music equipment effected 94,000 hotel guests accomodated 3,000 hires of recording studio 42,000 hospital patients transported 1,500 stage and film lights rented 500 tonnes of coffee delivered 300,000 sushi rolls produced 500,000 tonnes of building waste processed 2,000 sqm of natural stone tiles sold 100,000 natural sea sponges sold 1,000 pallets of Balkan food imported 3,900 tonnes of laundry cleaned 1,000 tonnes of nuts roasted 50 tonnes of steel processed 1,000,000 of hygiene tests conducted 50,000 car tyres sold Park Royal Atlas 81 Advantages Improvements Businesses were asked to identify three by businesses. The top three themes are Businesses had less to say when asked to focussed on specific aspects of their features of their current location in all about accessibility, demonstrating identify which three improvements to their immediate urban environment with Row Labels Park Royal which most benefited their that transport links are key for businesses locality would most benefit their business. which they struggle, such as the quality Z Unknown Row Labels across all sectors. Business clustering, of the roads and public space, a lack of business. Interviewees gave a wide range Many of the responses clearly show that Y Vacant Z Unknown of responses which were collated to form space availability and proximity to interviewees believe that an improved easily accessible amenities, insufficient car Y Vacant approximately 20 interrelated themes. suppliers and customers are also cited as urban environment would benefit their parking, poor footfall, safety and in someP Other P Other Below are the top 12 themes mentioned important advantages of Park Royal. business activities. Interviewees often areas, poor public transport accessibility.O Retail Restaurants Hotels N Services Public O Retail Restaurants Hotels M Services Other N Services Public fig. 57 Advantages of Location Mentioned by Businesses fig. 58 Improvement for Location Mentioned by Businesses M Services Other Interviewed businesses only (14%) Interviewed businesses only (14%) L Services Professional K Info. and Comm. L Services Professional 110 110 A Manufacture Food 55% of advantages B Manufacture Metal K Info. and Comm. C Manufacture ReproductionJ Transport and Storage 100 mention accessibility 100 D Manufacture Other J Transport and Storage E Utilities I Wholesale Other F Construction I Wholesale Other 90 90 G Vehicle Sale and Repair H Wholesale Food H Wholesale Food G Vehicle Sale and Repair H Wholesale Food 80 Road maintenance 80 I Wholesale Other J Transport and Storage F Construction G Vehicle Sale and Repair should be improved K Info. and Comm. 70 70 L Services Professional F Construction M Services Other E Utilities N Public Services D Manufacture Other E Utilities 60 60 O Retail, Restaurants, Hotels P Other Business Activities D Manufacture Other Y Vacant C Manufacture Reproduction 50 50 C Manufacture Reproduction Z Unknown B Manufacture Metal B Manufacture Metal 40 40 X Other A Manufacture Food Number of Responses

Number of Responses Mixed - Main Two Sectors Grand Total A Manufacture Food 30 30 Grand Total 20 20 1 Small o ce 2 Large o ce 10 10 3 Retail 4 Workshop 0 5 Small warehouse 0 6 Large warehouse 7 Yard 8 Other Safety Safety Local Local of sta ff locally of space of space General

amenities Mixed - Main Two Types Long time Long at location location at Proximity Proximity ordability ff ordability customers customers Availability Availability Availability ordability ff ordability Quality of Car parkingCar Proximity to to Proximity to suppliers to Owner lives accessibility accessibility A A public space public space Accessibility Accessibility Accessibility Accessibility Z Unknown accessibility accessibility Internet access Internet access Business cluster Business cluster Accessibility Accessibility Public transportPublic Local amenities Local Public transportPublic and accessibility and accessibility Footfall, visibility Footfall, Road congestion Road congestion Less competition competition Less Road maintenance Road maintenance Road infrastructure Road infrastructure Z Unknown Y Vacant Y Vacant P Other Park Royal Atlas 82 P Other A Manufacture Food B Manufacture Metal C Manufacture Reproduction D Manufacture Other Conclusion

Park Royal Atlas 83 Conclusion

Findings The Park Royal Atlas is the first ever The analysis of the survey data identified entrepreneurs and employees play, their provided London with 240,000 bouquets detailed study of the capital’s largest 1,934 active workplaces spread across a skills, the pride they take in their work and of flowers, 300,000 rolls of sushi, 3,000 industrial estate, often dubbed ‘London’s broad range of business sectors including their opinions. They provide the energy recording sessions and supplied 24,000 Kitchen’. Relatively little was known about breweries, bakeries, metal workshops, that goes into running each individual books to university libraries. the diversity of Park Royal’s businesses storage, contractors, joiners, hospitals, business. The case studies reveal inspiring and their role in London’s economy until schools, publishers, film studios, software examples of entrepreneurs running Nearly half of the businesses expect now. The research uses data collected from developers, garages, car sales, pubs, hotels, businesses ranging from biker cafés employment growth over the next months of surveying and interviews to jewellers, cobblers, lawyers, accountants, to advanced electronics and software year, which shows great confidence. give an insight into what people produce, spice merchants, medical suppliers, development, mannequin making Seen alongside low vacancy levels this the facilities they operate from and the churches and artist studios. to smart recycling, theatrical prop suggests that Park Royal is in demand improvements they would like to see. construction to baking and juice pressing. as an industrial location. Interviewees Geographically mapped, these sectors commented that public transport and road The Park Royal Atlas uncovers a great form a diverse patchwork with little Of the 14% of total businesses accessibility are the main advantage of diversity of thriving businesses. Taking its obvious clustering. The different interviewed, 64% of employees work their location. name from the 1903 Royal Agricultural buildings and space types, such as offices, for small or medium sized enterprises Show, the area has played an important workshops and warehouses, are each (SMEs) and 51% live locally in Ealing, In summary, it is fair to say that Londoners historical role in supplying London with used by a range of businesses, although Brent or Hammersmith and Fulham. A should be extremely proud of Park Royal. everything from McVitie’s digestive different sectors have their preferences. large proportion of these workplaces Hidden behind infrastructure, fences and biscuits to Routemaster buses, Elizabeth 30% of workplaces are small office type own their premises (81%) and most are non-descript warehouses is a thriving and Arden’s cosmetics to Heinz soups. It also spaces, however workplaces in large independent businesses (61%). A third extremely mixed industrial area. There are has been a longstanding host to the film warehouses make up 63% of the total floor of those interviewed moved to current many independent small and medium and media industry due to its proximity to area. The central areas of Park Royal stand premises since 2010. Change and churn sized businesses, as well as strong and BBC in Whitecity and west London’s many out for having the greatest diversity of is a constant feature in thriving industrial emerging household brands that reflect film studios. buildings and space types. Many of these areas, which is why this Atlas can only a broad cross section of the goods and are used by micro businesses which count be seen as a snapshot of the current services that are “Made in London”. Based on a door-to-door survey of for 75% of workplaces and contribute to situation. workplaces by a team of researchers, the estimated 31,000 plus employees in the Atlas uses a mix of quantitative and Park Royal. Due to the scale of the industrial area qualitative research tools and techniques there is a large amount of business to to discover Park Royal’s local economy and The Atlas divides Park Royal into 18 business trading and over half of all the people it is made up of. Maps, graphs survey areas each of which has a distinct supplier locations are within London. The and case studies paint a detailed picture of geography and special character based workplaces focus on supplying a diverse the area. on its physical environment, buildings, range of products and services to London. businesses and people. The case studies The survey identified that in the last year highlight the important role that alone individual Park Royal businesses

Park Royal Atlas 84 Next Steps There is change on the horizon. The Develop a long term planning framework eastern corner of Park Royal, named Old for Park Royal setting out a long term Oak Common, is set to be transformed vision including assessment of existing when a ‘super hub’ High Speed 2 (HS2) infrastructure, public realm and building and Crossrail Station is built by 2026. Old qualities and guidance for development Oak Common will become a new district coming forward. with up to 24,000 new homes and more than 55,000 jobs. This is why this study Develop a prioritized project plan is well positioned to form the basis of an of interventions (public and private, emerging informed dialogue between people based and physical) that can businesses, local communities and the help strengthen Park Royal’s places and public sector on how to strengthen and businesses. enhance the important industrial offer. The next steps are to;

Communicate the findings of the Atlas to the Park Royal community and beyond, by, for example, developing a dedicated web platform for engagement.

Further engage businesses, residents, local business groups and other stakeholders to develop more detailed knowledge of particular sectors and their aspiration in Park Royal.

Carry out a more in-depth local employment land planning study of Park Royal based on the data collected for the Park Royal Atlas to define demand and capacity of land and inform planning decisions.

Park Royal Atlas 85