T HE PARK ROYAL ATLAS An Employment Study of London’s Largest Industrial Area The Park Royal Atlas v. 1 Team Members Greater London Authority Published by Finn Williams Greater London Authority Tobias Goevert City Hall Francis Moss The Queen’s Walk Mirjam Wurtz More London Ella Wiles London SE1 2AA Alex Marsh Joan Caba Contact Katherine Spence Enquiries: 020 7983 4100 Website: www.london.gov.uk Guest Researchers Erin Byrne Copyright Samuel Cuthbert Greater London Authority 2014 Tom Mabey Alison Mayer The Park Royal Atlas is an employment Elizabeth North study prepared by the Mayor’s Adam Towle Regeneration Team and cliented by the Steve Barton Old Oak Common Joint Authority Project Genevieve D’Souza Team including the Mayor’s Planning Sean Kelly Team, Transport for London, Brent, Ealing Ian Weake and Hammersmith & Fulham, and in Kaya Chatterji association with the Park Royal Business Charlotte Domanski Group Beth Kay Copyright Base Maps Other Contributors © Crown Copyright and database right Architecture 00 - B1 Survey and interviews 2014. Ordnance Survey 100032216 GLA Acknowledgements Copyright Aerial Photography The team wishes to express their thanks to Cities Revealed® copyright by The the following people; Geoinformation Group®, 2013 and Crown Edmund Bird for his useful comments and Copyright © All Rights Reserved historical insight Thanks to LB Ealing, Graham Hill at www. Queens Park Rangers for providing prv.org.uk, London Transport Museum additional funding and the Imperial War Museum Archives for All the businesses that gave their time to providing historic photographs. participate in the creation of the Atlas CONTENTS FOREWORD 4 SURVEY AREAS 31 Areas B1 E10 32 INTRODUCTION 5 Areas B2 B3 37 Objectives 6 Areas B4 B5 B6 42 Study Area 6 Areas E1 E2 47 Atlas Overview 6 Areas E3 E4 52 Meet The Businesses 9 Areas E5 E6 57 Areas E7 E8 E9 62 CONTEXT 12 Areas HF1 HF2 68 Historical Context 13 Current Context 13 INTERVIEW ANALYSIS 74 Employee Numbers 75 METHODOLOGY 16 Types of Businesses 76 Survey 17 Tenure 77 Mapping 17 Age & Length of Tenure 78 Categories 19 Supplier and Customer Locations 79 Interview rates 21 Business Growth 80 Limitations 21 Production 81 Advantages 82 SURVEY ANALYSIS 22 Improvements 82 Business Sectors 23 Business Sectors by Borough 25 CONCLUSION 83 Workplace Size 26 Findings 84 Space Types 27 Next Steps 85 Space Types by Sector 29 Sharing Premises 30 FOREWORD I want London to be the world capital of months of surveying and hundreds of business, and for all Londoners to share interviews to give an insight into what in that success. This means creating more people make, the facilities they operate long-term, sustainable employment, from, and the improvements to the area improving opportunities for entrepreneurs they would like to see. to set up and grow their businesses, and supporting exciting new places of work. I am delighted that the interviews revealed an air of confidence about the future, Park Royal is one of Europe’s largest and as well as the demand for this place most thriving industrial estates. Since the expressed through low vacancy rates. 1903 Royal Agricultural Show – which However, it is clear that more work is gave the area its name – Park Royal has required to improve working conditions supported a range of world renowned and address persistent problems such as a businesses such as Guinness, Heinz, and lack of parking spaces. McVities who continue their world leading operation from the site today. This work is a stepping stone towards better engagement and tailored support This Atlas reveals the continued to local businesses from the Mayor of importance of Park Royal as a motor for London and Boroughs, forming part of the our economy. With over 2000 workplaces emerging partnership with businesses. mapped and analysed, it helps make the This study will inform policies and case for attracting investment to stimulate strategies for sustainable regeneration growth and improve the working in the Park Royal area for years to come, environment for the 30,000 plus people as well as signalling an exciting new based here. approach to industrial localities across London and beyond. The Park Royal Atlas is as much about revealing the people and businesses I would like to thank all who have given behind the statistics as it is about time to support the making of this unique understanding this fascinating place. My Atlas and ask for any comments on this team has come across inspiring examples first edition to be passed to my team. of entrepreneurs running businesses ranging from advanced metal fabrication to theatrical prop makers, from highly specialised food production to logistics Kit Malthouse and smart recycling. Deputy Mayor of London for Business and Enterprise The Atlas celebrates the diversity of enterprise. It uses data collected from 23rd May 2014 PARK ROYAL ATLAS 4 INTRODUCTION PARK ROYAL ATLAS 5 INTRODUCTION OBJECTIVES STUDY AREA ATL AS OVERVIEW Considered to be London’s largest Park Royal is an industrial area located to The Park Royal Atlas presents the results of industrial area, Park Royal covers an area the west of central London. It is situated a door to door survey of all the workplaces equivalent in size to the City of London. within three London boroughs, Brent, units in Park Royal. The methodology Although it is known that there are a large Ealing and Hammersmith and Fulham. explains how the survey was undertaken number of businesses in Park Royal, until The area is bounded by National Rail, and the methods used to collect and recently relatively little was known about Overground and Tube lines to the north, categorise the data. The analysis maps the the what they do or what types of spaces south and east., while the North Circular collected data, using graphs to highlight they use. The Park Royal Atlas reveals the (A406) and Western Avenue (A40) form key trends, as well as presenting case diversity of business activities in Park additional boundaries to the west and studies of selected businesses. Royal. Its specific objectives are to: south. The study area is based on the Park Royal Strategic Industrial Land boundary, • Provide detailed information on the designated in the London Plan (2011), with local economy the addition of adjacent industrial sites in • Record all employment activities Alperton and North Acton. • Analyse business activities by number, size and clustering, as well as supplier and customer locations • Improve the visibility of the local economy by celebrating and marketing its diverse products and services, as well as highlighting its contribution to the sustainability of the wider London economy • Support inward investment in the locality • Inform policy and strategies for intensification and economic growth in the Park Royal Opportunity Area • Support sustainable economic development and regeneration Reveal the diversity of business in Park Royal PARK ROYAL ATLAS 6 fig. 1 Park Royal LOCatION MAP London Borough Boundaries Park Royal Atlas Boundary Waterways All Industrial Land London Boroughs within Park Royal 01 2 4 6 8 10 PARK ROYAL ATLAS 7 Ü Kilometers fig. 2 Park Royal Study Area AERIAL PHOTOGRAPH LB OF BRENT LB OF HAMMERSMITH & FULHAM LB OF EALING London Borough Boundaries Park Royal Atlas Boundary Cities Revealed® copyright by The Geoinformation Group®, 2013 and Crown Copyright © All Rights Reserved MEET THE BUSINESSES Brand Distribution (Uk) Ltd Chandra Enterprises Management Dyn Metal Bravo Aluminium Systems Chanton Crystal Laundary Services E Fast Couriers & Deliveries Brazilian Salon Charlex Auto Ltd Css Construction Site Supplies E Meyer & Co (Mentor) Ltd Bread And Honey Charlie Bigham’s Ctv Outside Broadcast E.P.A. Languages Services Ltd. The names of the 1,717 active workplaces revealed by the survey of Park Royal. Breezemount Charmant Uk Ltd Cullen Way Repairs Ltd Ealing Autos Limited Brian Clarke Studio Chas Berger Cumberland Park Sotre East End Cosmetics Ltd, Brightbox Marketing Chevalier Technologies Ltd Curious Science Euroscent, Fiza Intl (Iq) Easy Broadcast Ltd / Crown African Relief Fund Antiqua Print Gallery Ltd B+M Motors Britannia Autos Ltd Chiquito Mexican Restaurant Cwf Children Worldwide Fashion East West Merchandise Studio Ltd Aftershock Anything Express Babak Art Studio Britfil Steel Fabrication Chocolate Lab (Uk) Easy Car Hire Ltd 1-1 Transport Agility Trains Anytime London Ltd Babcock British Council Choice Textile Ltd Cworkshop Easy Housing Association 1Dream Educare Ahaleena Anytwist Ltd. Bakkavor Broadcast Sessions Ltd Choices Jewellery Ltd Cyborg Group Limited Easybus 24-7 Drama Air Fast Tickets Apc Overnight Bakkavor Foods Brooks Packaging Ltd Church Of God Evangelism Cynergy It Solutions Ltd Easyreach Ltd 2D-3D Airport Executive Apolo Multiform Ltd Bakkavor Meals Brownell Ltd Cimple Solutions Cypher 16 Studios Eccentric Trading Company Ltd. 313 Motors Limited Airports First Apply Food And Drinks Balance Sheets And More Browns Sea Foods Cinderella Hair Academy Cypress Books Edmundson Electrical 360 Rotation Airstar European Network Appy Food And Drinks Ltd Ball Bearing Centre Ltd. Brunnel Freight Forwarding Cirro Lite (Europe) Ltd. Cypressa Limited Edwards Removals 3A Distributions Ltd Aj Cleaning Services Arab News Network Ann Ballward Limited Btm International (Uk) Ltd. City Clothing Ltd. D & F Wine Shippers Ltd. Edwins Bathrooms 3D Tyres Ajay Business Centres Ltd Archie’s Mediterranean Products Bamboo Basket Distribution Ltd. Bud - Florists In Willesden City Link D Curtis Ee 4 Rail Services Ltd. Ak Motors Arco