A Strategic Partnership for University Student Unions Rough Hill Events 07 Rough Hill attracts an average of 20,000 students per week. Our foot print for the academic year 2007 covers the length and breadth of the UK Our promotional activity impacts: 322,299 students. I Aberdeen Vodka Island, Mondays @ Tiger Tiger I Bournemouth Revamp, Mondays @ Censo I Cardiff Vodka Island Mondays @ Tiger Tiger I Glasgow Full Moon, Tuesdays @ Sea I London Vodka Island, Mondays @ Tiger Tiger I London Tbc, Mondays @ Sway I London The Beat, Tuesdays @ The Loop I London Lost In London, Tuesdays @ Zoo I London Zig Zag, Wednesdays @ Strawberry Moons I London Game On, Wednesdays @ Zoo Bar I London Mystic Disco, Thursdays @ Onanon I London Revamp, Fridays @ Ruby Blue I Leeds Chic Beat, Mondays @ Discotheque by Gatecrasher I Leeds Frat Party, Tuesdays @ Tiger Tiger I Leeds Game On, Wednesdays @ Discotheque by Gatecrasher I Leeds Full Moon, Thursdays @ NU I Manchester Vodka Island, Mondays @ Tiger Tiger I Newcastle Vodka Island, Mondays @ Tiger Tiger I Newcastle Wiggle, Saturdays @ Northumbria Students Union I Portsmouth Vodka Island, Mondays @ Tiger Tiger I Portsmouth Revamp, Fridays @ Bar Risa/Jongleurs I Southampton Revamp, Mondays @ Ocean & Collins Who are Rough Hill? ough Hill has been operating student events for R6 years and now has a portfolio that extends to 12 cities operating in excess of 20 weekly events. • These events attract on average 20,000 students per week into venues around the country. • Rough Hill has a commitment to building strong relationships with strategic partners. We currently work in close partnership with various brands and businesses including: University of Northumbria Students Union, Campus Text, Student Beans, Till Late, ICM Models to name a few. • We are very keen to build long-term relationships with University Unions as we understand what an important function they play in terms of engaging the student market. • We understand that in the past venue operators and student promotions companies have worked in conflict with Unions but we are keen to move away from this preconception and work towards a mutually beneficial relationship. • Rough Hill promotes all of its events in a socially responsible manner and takes every precaution to ensure maximum standards in customer service and security. “Working with Rough Hill has been a highly beneficial partnership and a very positive experience for our Union. I would highly recommend Rough Hill to any other Union.” (Martyn Williams General Manager Northumbria Student’s Union) Rough Hill - Brands Our current brands are loved by thousands of students around the UK. The loyalty we inspire from client and customer alike is testament to our continual commitment to raising the bar for what students can expect on a night out. The Proposal: What can we offer Student Unions? • Rough Hill are extremely aware of how important University Unions are in addressing the student body and are keen to build an honest and reliable relationship with your Union. • We are resolute in our belief that Rough Hill and University Unions can work in partnership to produce mutually beneficial results. • By building up a strong relationship we can ensure that our events do not conflict with your commercial activities and instead actually help you achieve your financial objectives. Specifically, Rough Hill can: - Drive extra sources of revenue. - Grow bar revenue at your Union. - Increase the number of reasons why students would go to your Union. - Raise the profile of the Union entertainment department. Specifically how would a partnership work? Rough Hill would like to propose a 2) We set up your Union as a strategic partner in one of Rough Hill’s market leading student club nights that few ideas with the view to working in does not clash with Union based events. conjunction with your Union: 1) We work in partnership to promote one-off events This would involve setting up the Union as an official at key points in the student calendar (Freshers week, feeder for the event: end of term etc). • We are particularly keen to get an existing Rough Hill • This would mean that the bar would become event as part of the official Freshers week the official pre-party destination thereby driving entertainment plan. increased bar revenues. We have done this very successfully all over the country by bussing students directly from halls of residence to feeder bars • Rough Hill would provide all financial input and and then on to a club-night. Rough Hill can organise give the Union the lion share of the revenue in additional entertainment at feeder bars such as a return for giving us the chance of building a Rough Hill professional DJ. stronger relationship with your students. This would equate to thousands of pounds of additional revenue with no financial risk. • The Union bar and/or other retail outlets would become an official ticket outlet for the club-night. This will drive footfall at the Union. 2) Continued overleaf... Specifically how would a partnership work? 2) Continued... • Rough Hill will take on all financial responsibilities 3) We set up sports team and society sponsorship of such a partnership and in addition will provide packages. Rough Hill will help provide these bodies the following: with revenue and support for their activities. Specific packages can be tailored to meet the individual - Promotion and marketing. needs of the clubs and societies. - On night entertainment (the best Pas, themed 4) Rough Hill get involved with the marketing and parties, DJs, interactive games). event management of one-off or regular events held within a University Union venue. As the market - Event management teams. leading student events company we have an unrivalled track record in achieving sustainable and - Safe, well-operated and market leading venues. innovative concepts. • This arrangement will set up a new, risk free revenue stream for the Union. We are happy to agree a commission based scheme whereby the Union takes a cut of all tickets sold through its outlets. We are also happy to discuss a revenue split on all door revenues at the event depending on how involved the Union is in the day-to-day promotion of the event. • Input from Unions is more than welcome in all aspects. What are we looking for from Unions? Rough Hill are keen to build affiliations with University Unions • Use of University and Union poster sites. so that we draw on the power of the Union to introduce students to the Rough Hill brand and associated initiatives. • Ability to distribute marketing material and carry We want to do this in a way that respects Union concerns by out data capture on campus. protecting Union revenues and promoting all initiatives in a socially responsible manner. • Advertising in Union publications and other media platforms at the Union’s disposal e.g. SUB In short Rough Hill would like to achieve: TV, union website. • A presence at your freshers’ fair. We would never use any collaboration as a • Contacts and introductions for all societies and clubs. chance to promote projects that have not been agreed through Union marketing channels. • Contacts and introductions for halls of residences and the residential services department. - We want to build relationships with residential departments to help them curb the health and safety issues arising from external companies that promote on their property. - We want to to stop this problem by setting up a not for profit publication that provides students with really useful content, is distributed safely in conjunction with the halls and gives the external companies a cost effective alternative to flyering and postering. All advertising revenues will be invested back into University causes. Conclusion: • Rough Hill have a respect for Unions and have no hidden agenda. • We believe a collaboration with your University Union will lead to immediate positive outcomes and many additional opportunities that will be very beneficial for both parties. • We are very open to discuss the contents of this proposal and would be very happy to come and do this in person at your convenience. Contact details: Rough Hill Ltd, 021 Westbourne Studios, 242 Acklam Road, London, W10 5JJ t: 0208 968 1108 f: 0208 968 1101 e: [email protected] w: www.roughhill.co.uk .