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Marketing Planner 2021 TABLE of CONTENTS

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Marketing Planner 2021 TABLE of CONTENTS Marketing Planner 2021 TABLE OF CONTENTS Section I: Green Country History | Membership A. Green Country History, Mission & Map of Region 1) Board of Directors 2) Partner Benefits a. New Partner Application Section II: Marketing Opportunities A. Why Print Is Relevant Today B. Green Country Publications 1) Destination Oklahoma 2) Attractions Map 3) Shop.Dine.Fun! 4) Guide to Green Country Section III: Co-Operative Advertising A. Green Country Co-operative Advertising B. Digital | On-line | Social Media 1) Google Paid Search 2) Google Banner Ads 3) YouTube Video Ads 4) Social Media Management 5) Facebook Premium Post C. Website D. Magazines | Newspapers E. Television | Video Section IV: Creative Services A. Creative Design B. Marketing Campaign Development C. Turnkey Project Management Section V: Resources A. Staff and Industry Contacts B. Acronyms for the Tourism Industry Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com GREEN COUNTRY HISTORY 3 Northeast Oklahoma’s “Green Country” (we coined the phrase) is a classic example of public-private enterprise in action… with 50+ years of service! Our program has proven that people, working in the private enterprise system, can improve their economic and social problems by uniting with a common purpose and pooling their resources and talents. “In 1965, a small group of determined volunteers sought to turn the area’s reputation of drought-stricken fields into visions of abundant greenery and sparkling lakes. The transformation was deliberate. Neighbors joined with neighbors to form a multi-county organization to promote the attractions in eastern and northeastern Oklahoma. Private enterprise joined hands with state and federal agencies in 1965 to improve the economy in the largely depressed counties of eastern Oklahoma”.1 Our efforts, combined with our partners in northeast Oklahoma, the Oklahoma Tourism & Recreation Department, 7 other lakes & countries organizations statewide create a public-private partnership that increases the economic impact of tourism dollars that exceeds $2.1 billion annually in Green Country and 9.6 billion in the state. The mission is simple: invite people to visit us and extend hospitality when they arrive! This easy to follow planner will assist you in tapping into professional quality programs that ensures you get “your money’s worth” while experiencing prompt and courteous service. 1 Charles C. Cummings, Oklahoma’s Green Country (The Rogers College Foundation, 1992). Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com GREEN COUNTRY 18 COUNTIES 4 Green Country ... The organization: • Non-profit 501c6 • Member based • 25 Member Board of Directors • Part of the State’s Multi County Program • Member of Oklahoma Lakes and Countries Association Green Country Counties • Adair • McIntosh • Pawnee • Cherokee • Muskogee • Rogers • Craig • Nowata • Sequoyah • Creek • Okmulgee • Tulsa • Delaware • Osage • Wagoner • Mayes • Ottawa • Washington Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com GREEN COUNTRY BOARD OF DIRECTORS 5 2021 Executive Committee Chairman Justin Alberty, GRDA President Royal Aills, RSU Public Television 1st Vice President Maria Gus, Visit Bartlesville Sec/Treasurer Kin Thompson, NSU Vice President Tanya Andrews, Visit Claremore Vice President Cheryl Trask, Cherokee Nation Cultural Tourism Vice President Kyle Lee, Creek Tourism Vice President Linda Goldner, Picture in Scripture Amphitheater & Oasis Animal Adventures Board of Directors Osage/Creek/Pawnee Cindy Lawrence, Sapulpa Main Street Okm/McIntosh/Muskogee Connie Morris, Lake Eufaula Association Washington/Nowata Open Rogers/Wagoner Wayne McCombs, J. M. Davis Arms & Historical Museum Mayes/Craig Barbara Hawkins, Pryor Chamber of Commerce Ottawa/Delaware Donnie Crain, Grove Chamber of Commerce and CVB Cherokee/Adair/Sequoyah Gena McPhail, Tahlequah Chamber & Tourism Tulsa Stephanie Chester, Tulsa Airports Improvement Trust Ft Gibson Lake Open Hudson Lake Open Keystone Lake Mary Johnson, Sand Stone Hills McClellan Kerr Waterway Kimbra Scott, Port of Muskogee At-Large Directors Beth Andrews, Champion Hotels Ellen Averill, Tulsa Zoo Amanda Davis, Miami CVB Austin Patton, Cherokee Nation Community Tourism Proxy Sherry Spillers for Amanda Davis Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com PARTNER BENEFITS 6 Sherry Sartin [email protected] FREE Benefits • Press Releases – Tourism related press releases written and/or distributed to more than 100 media outlets (See next page) • Social Media posts – Facebook, Twitter, Instagram • Website listings – Your information and photos posted at GreenCountryOK.com • Link from our website to yours • Coupon(s) can be posted on our coupon page • Tourism events listing • Brochures can be posted to our “order brochures” page • Legislative Representation – Members are kept up-to-date on legislative bills of interest to the tourism industry in partnership with OLCA and OTIA • Speakers Bureau – Should your organization need an industry speaker, Green Country is available to assist • Ad design with purchase Low Cost Services • Creative Design – Green Country will develop ad campaigns, community guides (turnkey if needed) and maps, brochures, banner ads, street banners, portable displays • Co-Operative Advertising – Green Country negotiates reduced rates, develops and places your ads in approximately 20 campaigns annually that target our specific markets • Magazines • Newspapers • Oklahoma Travel Guide/Oklahoma Outdoor Guide • RSU Public Television • Digital Advertising • Social Media Management • GreenCountryOK.com – Website banners, articles (stories), up-to-date SEO for your landing page • Publications – Four Green Country brochures produced annually. Distribution: OK, KS, TX, AR and MO; phone and website requests • Video Production Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com 7 Jordan Attebury [email protected] Press Releases—Reach 115+ Public Relations 918-407-3795 Media Outlets Consultant FREE Partner Benefit • 115+ media outlets in the four-state region — magazines, TV, radio, newspaper CONTACT INFORMATION: Jordan Attebury • 100+ Tourism professionals Public Relations Consultant Green Country Tourism 2512 East 71st Street, Ste. G. • 1 press release per month or 12 per year Tulsa, OK 74136 918.744.0588 for your organization www.GreenCountryOk.com [email protected] • Write and release or edit and release For Immediate Release: (Photo Attached) Friends of Frank Phillips Home Presenting Tea and Fashion Show Bartlesville, Okla. -- The Friends of the Frank Phillips Home invite the public to • Press releases must promote a tourism “Vintage Memories” Tea and Fashion Show on Saturday, September 26, from 1 to 4 p.m. at Tri County Technology Center. attraction, festival or special event that While enjoying tea and delicious treats, guests will be entertained by a group of historical interpreters modeling vintage clothing from the late 1800s through the 1940s, according to Kim Goss of the Home. Mrs. Martha Ray, retired Director of will attract visitors from outside the city Historic Homes for the Oklahoma Historical Society, will be narrating stories and facts about each costume exhibited. or region This juried group of models travel throughout Oklahoma and adjoining states exhibiting the vintage fashions, Goss said. In addition to the fashion show, several fun “surprises” are planned for the afternoon. Admission to the tea and show is $25 per person. Proceeds from the tea will benefit the Frank Phillips Home. The Friends of the Frank Phillips Home is a nonprofit organization started in 1992 to raise funds for restoration of the Home. “Throughout the years, the Friends have made possible an impressive list of restorations, educational programs and maintenance projects with the mission of preserving the 1908 structure and educating the public about its historical significance,” Goss said. The latest on-going project funded by the Friends is the complete restoration of the original greenhouse, built in 1946 for Mrs. Phillips. Restoration is following the original blueprints of the greenhouse. Work on the project has begun and is scheduled to be completed this fall. Reservations to the “Vintage Memories” Tea and Fashion Show can be made by calling 918-336-2491, Ext 103, or in person at the Frank Phillips Home Gift Shop, located in the Interpretive Center directly behind the Home. Credit cards are accepted. For more information about the Frank Phillips Home, call 918-336-2491, Ext. 103 or visit www.frankphillipshome.org. Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com Partner Application Organization Name Contact Mailing Address Street Address City/State/Zip Phone Fax Cell Email Website Additional Contact Email Phone Additional Contact Email Phone Special Instructions Annual Membership Dues are $350 and are automatically due each January Sign And Date Return to: Green Country Tourism 2512 East 71st Street, Suite G Tulsa, OK 74136 Fax: 918-744-0580 Email: [email protected] Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com WHY PRINT IS RELEVANT TODAY 9 Best Place To Drive Sales? We have been told that print is dying for quite some time now, and yet recent studies
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