Marketing Planner 2021 TABLE OF CONTENTS
Section I: Green Country History | Membership
A. Green Country History, Mission & Map of Region 1) Board of Directors 2) Partner Benefits a. New Partner Application
Section II: Marketing Opportunities
A. Why Print Is Relevant Today B. Green Country Publications 1) Destination Oklahoma 2) Attractions Map 3) Shop.Dine.Fun! 4) Guide to Green Country
Section III: Co-Operative Advertising
A. Green Country Co-operative Advertising B. Digital | On-line | Social Media 1) Google Paid Search 2) Google Banner Ads 3) YouTube Video Ads 4) Social Media Management 5) Facebook Premium Post C. Website D. Magazines | Newspapers E. Television | Video
Section IV: Creative Services
A. Creative Design B. Marketing Campaign Development C. Turnkey Project Management
Section V: Resources
A. Staff and Industry Contacts B. Acronyms for the Tourism Industry
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com GREEN COUNTRY HISTORY 3
Northeast Oklahoma’s “Green Country” (we coined the phrase) is a classic example of public-private enterprise in action… with 50+ years of service!
Our program has proven that people, working in the private enterprise system, can improve their economic and social problems by uniting with a common purpose and pooling their resources and talents.
“In 1965, a small group of determined volunteers sought to turn the area’s reputation of drought-stricken fields into visions of abundant greenery and sparkling lakes. The transformation was deliberate. Neighbors joined with neighbors to form a multi-county organization to promote the attractions in eastern and northeastern Oklahoma. Private enterprise joined hands with state and federal agencies in 1965 to improve the economy in the largely depressed counties of eastern Oklahoma”.1
Our efforts, combined with our partners in northeast Oklahoma, the Oklahoma Tourism & Recreation Department, 7 other lakes & countries organizations statewide create a public-private partnership that increases the economic impact of tourism dollars that exceeds $2.1 billion annually in Green Country and 9.6 billion in the state.
The mission is simple: invite people to visit us and extend hospitality when they arrive!
This easy to follow planner will assist you in tapping into professional quality programs that ensures you get “your money’s worth” while experiencing prompt and courteous service.
1 Charles C. Cummings, Oklahoma’s Green Country (The Rogers College Foundation, 1992).
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com GREEN COUNTRY 18 COUNTIES 4
Green Country ... The organization: • Non-profit 501c6 • Member based • 25 Member Board of Directors • Part of the State’s Multi County Program • Member of Oklahoma Lakes and Countries Association
Green Country Counties
• Adair • McIntosh • Pawnee • Cherokee • Muskogee • Rogers • Craig • Nowata • Sequoyah • Creek • Okmulgee • Tulsa • Delaware • Osage • Wagoner • Mayes • Ottawa • Washington
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com GREEN COUNTRY BOARD OF DIRECTORS 5
2021
Executive Committee
Chairman Justin Alberty, GRDA President Royal Aills, RSU Public Television 1st Vice President Maria Gus, Visit Bartlesville Sec/Treasurer Kin Thompson, NSU Vice President Tanya Andrews, Visit Claremore Vice President Cheryl Trask, Cherokee Nation Cultural Tourism Vice President Kyle Lee, Creek Tourism Vice President Linda Goldner, Picture in Scripture Amphitheater & Oasis Animal Adventures
Board of Directors
Osage/Creek/Pawnee Cindy Lawrence, Sapulpa Main Street Okm/McIntosh/Muskogee Connie Morris, Lake Eufaula Association Washington/Nowata Open Rogers/Wagoner Wayne McCombs, J. M. Davis Arms & Historical Museum Mayes/Craig Barbara Hawkins, Pryor Chamber of Commerce Ottawa/Delaware Donnie Crain, Grove Chamber of Commerce and CVB Cherokee/Adair/Sequoyah Gena McPhail, Tahlequah Chamber & Tourism Tulsa Stephanie Chester, Tulsa Airports Improvement Trust Ft Gibson Lake Open Hudson Lake Open Keystone Lake Mary Johnson, Sand Stone Hills McClellan Kerr Waterway Kimbra Scott, Port of Muskogee
At-Large Directors
Beth Andrews, Champion Hotels Ellen Averill, Tulsa Zoo Amanda Davis, Miami CVB Austin Patton, Cherokee Nation Community Tourism
Proxy
Sherry Spillers for Amanda Davis
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com PARTNER BENEFITS 6
Sherry Sartin [email protected]
FREE Benefits • Press Releases – Tourism related press releases written and/or distributed to more than 100 media outlets (See next page) • Social Media posts – Facebook, Twitter, Instagram • Website listings – Your information and photos posted at GreenCountryOK.com • Link from our website to yours • Coupon(s) can be posted on our coupon page • Tourism events listing • Brochures can be posted to our “order brochures” page • Legislative Representation – Members are kept up-to-date on legislative bills of interest to the tourism industry in partnership with OLCA and OTIA • Speakers Bureau – Should your organization need an industry speaker, Green Country is available to assist • Ad design with purchase
Low Cost Services • Creative Design – Green Country will develop ad campaigns, community guides (turnkey if needed) and maps, brochures, banner ads, street banners, portable displays • Co-Operative Advertising – Green Country negotiates reduced rates, develops and places your ads in approximately 20 campaigns annually that target our specific markets • Magazines • Newspapers • Oklahoma Travel Guide/Oklahoma Outdoor Guide • RSU Public Television • Digital Advertising • Social Media Management • GreenCountryOK.com – Website banners, articles (stories), up-to-date SEO for your landing page • Publications – Four Green Country brochures produced annually. Distribution: OK, KS, TX, AR and MO; phone and website requests • Video Production
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com 7
Jordan Attebury [email protected] Press Releases—Reach 115+ Public Relations 918-407-3795 Media Outlets Consultant FREE Partner Benefit
• 115+ media outlets in the four-state region — magazines, TV, radio, newspaper CONTACT INFORMATION: Jordan Attebury • 100+ Tourism professionals Public Relations Consultant Green Country Tourism 2512 East 71st Street, Ste. G. • 1 press release per month or 12 per year Tulsa, OK 74136 918.744.0588 for your organization www.GreenCountryOk.com [email protected]
• Write and release or edit and release For Immediate Release: (Photo Attached) Friends of Frank Phillips Home Presenting Tea and Fashion Show Bartlesville, Okla. -- The Friends of the Frank Phillips Home invite the public to • Press releases must promote a tourism “Vintage Memories” Tea and Fashion Show on Saturday, September 26, from 1 to 4 p.m. at Tri County Technology Center. attraction, festival or special event that While enjoying tea and delicious treats, guests will be entertained by a group of historical interpreters modeling vintage clothing from the late 1800s through the 1940s, according to Kim Goss of the Home. Mrs. Martha Ray, retired Director of will attract visitors from outside the city Historic Homes for the Oklahoma Historical Society, will be narrating stories and facts about each costume exhibited. or region This juried group of models travel throughout Oklahoma and adjoining states exhibiting the vintage fashions, Goss said. In addition to the fashion show, several fun “surprises” are planned for the afternoon. Admission to the tea and show is $25 per person. Proceeds from the tea will benefit the Frank Phillips Home. The Friends of the Frank Phillips Home is a nonprofit organization started in 1992 to raise funds for restoration of the Home. “Throughout the years, the Friends have made possible an impressive list of restorations, educational programs and maintenance projects with the mission of preserving the 1908 structure and educating the public about its historical significance,” Goss said. The latest on-going project funded by the Friends is the complete restoration of the original greenhouse, built in 1946 for Mrs. Phillips. Restoration is following the original blueprints of the greenhouse. Work on the project has begun and is scheduled to be completed this fall. Reservations to the “Vintage Memories” Tea and Fashion Show can be made by calling 918-336-2491, Ext 103, or in person at the Frank Phillips Home Gift Shop, located in the Interpretive Center directly behind the Home. Credit cards are accepted. For more information about the Frank Phillips Home, call 918-336-2491, Ext. 103 or visit www.frankphillipshome.org.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com
Partner Application
Organization Name
Contact
Mailing Address
Street Address
City/State/Zip
Phone Fax Cell
Website
Additional Contact Email Phone
Additional Contact Email Phone
Special Instructions
Annual Membership Dues are $350 and are automatically due each January
Sign And Date
Return to: Green Country Tourism 2512 East 71st Street, Suite G Tulsa, OK 74136 Fax: 918-744-0580 Email: [email protected]
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com WHY PRINT IS RELEVANT TODAY 9
Best Place To Drive Sales?
We have been told that print is dying for quite some time now, and yet recent studies prove that print is still alive and a very viable medium for advertising. While a lot of people may start their travel plans online, they end them with printed materials: maps, visitors guides, rack cards, brochures and more. Print is tangible and invokes a sense of control. Touch triggers a reaction. We are comforted by the haptic qualities of magazines and folded maps.
Green Country offers the top two platforms for advertising—print and digital campaigns—at a significant discount!
“There are cognitive, cultural and social dimensions to the human-paper dynamic that come into play every time any kind of paper, from a tiny Post-it note to a groaning Sunday newspaper, is used to convey, retrieve or store information.”
- William Powers, "Hamlet’s Blackberry: Why Paper is Eternal,” Shorenstein Center on Media, Politics and Public Policy
• 1/3 of people polled said that a catalog drove them online to shop. Millennials and Gen-Xers reported in at 38 percent. SOURCE: MILLENNIALS: AN EMERGING CONSUMER POWERHOUSE. QUAD/GRAPHICS, MARCH 16, 2016.
• More than 100.7 million Americans made a catalog purchase in 2016. SOURCE: DMA STATISTICAL FACT BOOK 2017. DATA & MARKETING ASSOCIATION, 2017. https://sappipops.com/scienceoftouch
• On average, 79 percent of visitors picked up a brochure (up from 67 percent in 2016) • After searching the web, printed brochures are the next most popular source of information for trip planners with a usage rate of 52 percent • 85 percent of visitors became aware of an attraction or business as a result of picking up a brochure • The influence of brochures from a display stand (69%) has edged ahead of web sites (68%) when a tourist arrives at their destination • 61 percent of visitors planned to purchase tickets or merchandise they learned about from a brochure • 73 percent of visitors would consider altering their plans because of a brochure https://www.bentley.edu/prepared/why-hospitality-industry-shouldn-t-ditch-printed-brochures
Source: Neilsen Catalina Solutions: Research shows magazine advertising yields highest return on advertising spending—higher than digital linear, TV, mobile or digital video
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com BROCHURE 10
Sales: Charlotte Ashworth [email protected] Attractions Map Ads: Sherry Sartin [email protected] Circulation—65,000
• Distribution: Oklahoma Tourism Information Centers 162 Locations in Wichita, NW Arkansas and I-44 in Missouri Through Certified Folder and CTM Media Group GreenCountryOK.com and Telephone Inquiries Chambers of Commerce Hotels/Motels/Attractions/Advertisers • Digital version with hyperlinks on GreenCountryOK.com • Publishes December 2021
• ISSUE SPACE ADS/MATERIALS DEADLINE DEADLINE 2022 Fri, May 7 Fri, May 14
24” x 18” - Finished 4” x 9”
Listing Cooperative with 6 Listings Full Panel
Size Dimensions (W x H) Partner Rate Back Panel* 4” x 9” + .125” bleeds $1700 Inside Panel*(2) 4” x 9” + .125” bleeds $1325 Full Panel 4” x 9” + .125” bleeds $1000 Listing 1.5” x 1.25” Image + 60-70 words $400
*Include additional .125” each side for bleeds. Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com BROCHURE 11
Sales: Charlotte Ashworth [email protected] Shop. Dine. Fun! Ads: Sherry Sartin [email protected] Circulation–50,000
New! Added Bonus: • Shop.Dine.Fun! advertisers who are part of a full page ad will be included in a “shopping” page or pages in the Guide to Green Country • Social Media “shopping” posts on Green Country Oklahoma
• Distribution: Oklahoma Tourism Information Centers GreenCountryOK.com and Telephone Inquiries Chambers of Commerce Advertisers/Hotels/Motels • Local shopping, dining, outdoor recreation • Digital version with hyperlinks on GreenCountryOK.com • Publishes December 2021
• ISSUE SPACE CAMERA DEADLINE READY 5.375” x 8.375” 2022 Fri, Jul 30 Fri, Aug 20
Size Horizontal (W x H) Vertical (W x H) Partner Rate
Back Cover* 5.125” x 8.125” 5.125” x 8.125” $1530
IFC, IBC* 5.125” x 8.125” 5.125” x 8.125” $1490
Full Page 4.5” x 7.5” 4.5” x 7.5” $1415
1/2 Page 4.5” x 3.6875” 2.1875” x 7.5” $780
1/4 Page N/A 2.1875” x 3.6875” $395
*Include additional .125” each side for bleeds. Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com BROCHURE 12
Sales: Charlotte Ashworth [email protected] Guide To Green Country Ads: Sherry Sartin [email protected] Circulation—80,000
• Distribution: Oklahoma Tourism Information Centers GreenCountryOK.com and Telephone Inquiries Chambers of Commerce Attractions/Advertisers/Hotels/Motels/ Real Estate/Relocation Firms Corporate Recruiters • Targeted routes for the travelers • Digital version with hyperlinks on GreenCountryOK.com • Publishes December 2021
• ISSUE SPACE CAMERA DEADLINE READY
2022 Fri, Sep 24 Fri, Oct 8
8.375” x 10.875”
BONUS EDITORIAL Half page editorial with full price purchase of half page ad. Full page editorial with full price purchase of full page ad.
Size Horizontal (W x H) Vertical (W x H) Partner Rate
Back Cover* 8.375” x 10.875” 8.375” x 10.875” $5075
IFC, IBC, Page 3* 8.375” x 10.875” 8.375” x 10.875” $4576
Full Page 7.375” x 9.875” 7.375” x 9.875” $4035
2/3 Page 7.375” x 6.525” 4.864” x 9.875” $2891
1/2 Page 7.375” x 4.875” 3.625” x 9.875” $2211
1/3 Page 7.375” x 3.20” 2.375” x 9.875” $1612
1/4 Page 7.375” x 2.375” 3.625” x 4.875” $1193
1/6 Page N/A 2.375” x 4.875” $848
*Include additional .125” each side for bleeds. Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com BROCHURE 13
Sales: Charlotte Ashworth [email protected] Destination Oklahoma: Ads: Sherry Sartin [email protected] Tour Operator Guide + 2 Promotional Postcards Circulation—2,250
• Distribution: • 2,000 Brochure Catalogs Mail in January 2022 Targeting Select Group of Area Decision Makers • 2 Postcard Mailings to drive digital traffic – Mail April 2022 – Mail August 2022 • Inclusion in Descriptive Itineraries • Hyperlink from: GreenCountryOK.com
PREMIER SPONSOR $5500 One Available ($6592 Total Value) 8.375” by 5.375” • Front Cover Image—$1500 Value • Full Page Ad—$2512 Value • Page Itinerary—$1000 Value • April + August Postcard Mailing Sponsorship—$500 Value • 12 month website feature on GreenCountryOK.com Groups landing page—$1080 Value
PARTNER SPONSOR $4200 Two Available ($4732 Total Value) • Full Page Ad—$2512 Value • Full Page Itinerary—$1000 Value • April + August Postcard Mailing Size Dimensions (W x H) Rate Sponsorship—$500 Value With Full Page *Front Cover Image $1500 • 12 month banner ad on GreenCountryOK.com ad purchase Groups landing page—$720 Value IFC, IBC* 8.375” x 5.375” $2600 • ISSUE SPACE/MATERIALS CAMERA Back Cover* 4.625” x 5.375” $2550 DEADLINE READY Full Page 7.8125” x 4.75” $2550 2022 Fri, Nov 12 Fri, Nov 19 Itinerary With 1/2 pg or $1000 (Full Page) larger ad purchase 1/2 page 3.8229” x 4.75” $1350
1/4 page 1.8281” x 4.75” $775
*Include additional .125” each side for bleeds. Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com GREEN COUNTRY CO-OPERATIVE ADVERTISING 14
Green Country offers a variety of co-operative opportunities designed to save our partners time and money.
Digital | On-Line: We contract with Digital Generator (Jennifer Kalkman) to provide the highest quality service in the state at deeply reduced rates for our part- ners. DGI develops the ads, handles ad placement, tracks and reports the results.
Website: All partners receive complementary landing pages, photos, and event listings.
Banner ads and video placement are available for a small monthly fee.
Special Feature Articles offered and written by Digital Generator for SEO and SEM optimization for a small one time fee.
Social Media Mgmt: Digital Generator develops content, tracks results, boosts posts and monitors for optimal reach and engagement.
Magazines | Newspaper: Buying in bulk and for multiple issues, we cam offer deep discounts to our partners reducing costs for all.
Television: RSU Public Television reaches the entire Green Country region and extends into AR.
Discover Oklahoma Co-op
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com DIGITAL/ONLINE MARKETING 15
Sales: Charlotte Ashworth [email protected] Ads: Sherry Sartin [email protected]
*Included in Paid Search & Banner Advertising: • Up to five (5) ad groups • Pay ONLY when ad is clicked • Free impressions when ads are not clicked • Monitored ad performance and appropriate adjustments • Digital Generator excludes websites for banner ads that do not fit within your goals • Digital Generator excludes keywords from searches that do not fit within your goals (e.g. Miami OK vs. Miami FL) • Client determines the amount spent monthly for click throughs ($150/mo minimum recommended)
1. GOOGLE PAID SEARCH * $325 month • Client text ads are served (positioned) on Google Search Results page • Digital Generator determines tailored set of “search” keywords and phrases appropriate to achieve higher client ranking • Each ad group will have three versions for A/B testing
2. GOOGLE BANNER ADS * $325 month • Client banner ads served on thousands of websites through Google Display Network • Client can provide artwork OR Green Country will create for $300 per set of five ads in eight sizes each • Digital Generator can upload an image, logo and text (must fit in text field) and Google automatically builds a professional looking ad in a wide variety of sizes including vertical, horizontal and square/rectangle. FREE option • Digital Generator can provide animated banner ads at a cost of $250 for set of 8 • Ads are targeted in a variety of ways including geography, users’ interests or demographics, websites with targeted keywords or topics and retargeting customers who have previously shown interest • Pay only for click-throughs
3. VIDEO ADS $325 month • Video commercials placed on YouTube run before YouTube Videos • Video commercials are targeted to users’ interests, video topics or retargeted to customers who have previously shown interest • Pay only when users watch at least 30 seconds of your video ad. Most paid views cost less than a dime
BUNDLE DISCOUNT Any 2 of above Components (Paid Search, Banner Ads, Video Ads) $550 month* All 3 Components $800 month* *Plus “click through” budget (see above)
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com DIGITAL/ONLINE MARKETING 16
Sales: Charlotte Ashworth [email protected] GreenCountryOK.com Ads: Sherry Sartin [email protected]
In today’s digital world, our website is becoming the foundation upon which all other outreach channels build. Every marketing effort we undertake will drive traffic to the website for more in-depth information. Because we recognize how important the website is for promoting tourism in Green Country, we have been working on a major upgrade to our website. When the new website launches, it will include many new features and we will be offering several opportunities for our members to be prominently featured. Review this list of opportunities and maximize your exposure on what will be the central focus of our digital marketing efforts.
• Landing Page on GreenCountryOK.com Complementary Each attraction, event, lodging property, restaurant and tourism organization will receive a complementary landing page on GreenCountryOK.com. This page will include written content including description, location, contact info, hours of operation and a link to your website. You’ll also be able to post multiple images and even video on your page to fully represent your destination. Analytics monitored monthly.
• Search Engine Optimized Landing Page on GreenCountryOK.com (Next Page) Partner $100 | Non-partner $150 Digital Generator will professionally rewrite/update your GreenCountryOK.com landing page in accordance with search engine optimization best practices. This will ensure that it is optimized to get maximum traffic from within our site and even from search engines. We’ll also review the tags to ensure that you are being represented appropriately throughout the site.
• Your Community Events Complementary Submit or update your events at: GreenCountryOK.com/pages/submit-info/
• Video Clips Partner $25/month | Non-partner $35/month Videos posted to video page. 3 minute maximum.
• Coupons Partner—Complementary | Non-partner $10/month + $50 Posting Fee per coupon Coupons are printable and link to your website.
• Featured Articles (Next Page) Partner $100/year/Story | Non-partner N/A The new website will include professionally written feature articles showcasing the variety of tourism opportunities in Green Country. There will be three (maximum) sponsorship slots available in each article. Sponsors will be featured in the text of the article as well as highlighted separately on the page along with a link to their website. These articles will be teased on social media and tagged to topical pages throughout the website to increase traffic. Make sure that you are featured on article topics important to your destination.
• Banner Ads Partner $60/month | Non-Partner $75/month | Ad Design $55/hour Get your message in front of travelers seeking information on GreenCountryOK.com with our new banner ads program. Your ads will serve on a variety of pages throughout the website and will deliver thousands of impressions to motivated travelers.
• Brochure Fulfillment (Coming Soon) Display your brochure on GreenCountryOK.com’s brochure order page and we’ll handle all the work of mailing your brochures to travelers who request them. You pay only your first class postage rate for each brochure mailed plus a small annual fee. (We’ll cover the cost of envelopes, mailing labels and all of the time and labor involved in mailing them. You’ll receive monthly reports including full address information and email addresses if they opt in to receive messages. Monthly budget caps can be established.)
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com DIGITAL/ONLINE MARKETING 17
1. Top Route 66 Attractions of GC 27. Spring Break Ideas 2. Top American Indian Attractions 28. Green Country’s Antiquing Hot Spots 3. Top 10 Family Activities in GC 29. Mountain-Biking Trails 4. Top 10 Museums of GC 30. 9 Family Friendly Places to Go Horseback 5. 10 Great Cabin Escapes in GC Riding (Stables) 6. Top Native American Events 31. Top Fall Foliage Drives & Viewing Areas 7. 8 Great Places to Camp in GC 32. 4 Wonderful Guest Ranch Experiences 8. Top Ethnic Festivals in GC 33. Romantic Getaway Ideas 9. Top Route 66 Events 34. Wineries of Green Country 10. Top Food Festivals 35. 10 Quirky Sites to See 11. Top Lakes of Green Country 36. Birding Hot Spots 12. Top Animal Attractions of GC 37. 6 Extreme Ways to Enjoy GC 13. Scenic Highway 10 in Northeast OK 38. Green Country’s Winter Eagles 14. Osage Nation Heritage Trail 39. Top Horse Show Events in GC 15. Visual Art Hot Spots of GC 40. Green Country’s Great Gardens 16. Green Country’s 10 Most Beautiful Places to Camp 41. Top 10 Golf Courses in GC 17. 7 Casino Experiences You’ll Love 42. Green Country’s Most Haunted Places 18. Angler’s Paradise – Best Fishing Holes in GC 43. 7 Must-see Rodeos 19. Top Historic Sites of GC 44. Art Deco Treasures of Green Country 20. Lake Eufaula 45. Equestrian Campgrounds & Trails for Horse Owners 21. Grand Lake 46. Fort Gibson Historic Site 22. Lake Tenkiller 47. Public Hunting Areas 23. 8 Great Rides in GC 48. A Biker’s Best Bets in GC 24. 10 Hiking Hot Spots 49. Nightlife Hot Spots 25. Green Country’s Top Music Festivals 50. Adventures You and Your Dog Can Share 26. Top Watchable Wildlife Spots 51. Pawhuska and “The Mercantile”
• Featured Articles Partner $100/year/Story | Non-partner N/A As a featured partner, please indicate which stories (by number) you would like.
Number: #_____ #_____ #_____ #_____ #_____ #_____ #_____ #_____ #_____ #_____
______Featured Partner
______Representative (please print)
______Signature
• Search Engine Optimized Landing Page on GreenCountryOK.com Partner $100 | Non-partner $150 Please update my landing page on GreenCountryOK.com to be professionally written in accordance with SEO (search engine optimization) best practices. YES_____ NO_____
TOTAL: $______
Please return to Sherry Sartin [email protected] 918.744.0580 – fax 918-744-0588 – questions/information
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com SOCIAL MEDIA Jackie Stewart: [email protected] 18
Social Media Management: Increase Web Traffic—Build Brand
• Social media is exceptionally well positioned to tell the stories that attract visitors and tourism marketers have widely adopted it. But are you getting the results from your social media efforts that you should be? • 68% of U.S. adults are frequent Facebook users • The average mobile user checks their Facebook account 13.8 times per day • Brands see an average engagement rate of just 0.16% on their Facebook posts. For the year of 2018, Green Country’s Facebook page had an engagement rate of 6% - that’s 37 times higher than the average for all brand pages. • There are 2 billion likes per day on Instagram posts. Bartlesville’s Instagram account managed by Digital Generator grew its follower base by 105% during 2018 while the average Instagram account grew by 17% during the year.
Digital Generator (Jennifer Kalkman, principal) manages Green Country’s Social Media Marketing and advertising, offers skilled and knowledgeable staff, and saves you substantial money! Her qualifications include: • 26+ years experience (14 yrs in tourism industry) • MBA with emphasis on Marketing • Google Adwords Certified • Former Director of TravelOK.com and Online Marketing for OK Tourism & Recreation Department, where TravelOK.com gained a reputation for leading edge online marketing and achieved a #1 ranking for state tourism websites for several months, growing traffic to more than 1 million users each month
Green Country’s Social Media Marketing Co-op includes:
• Facebook, Twitter and Instagram • Develops client post calendar and identifies appropriate content • Creates and posts to social profiles, including links and images • Responds to client’s audience (through engagement) • Monthly performance tracking and reporting
SOCIAL MEDIA MANAGEMENT $800 month
Participant Testimonial “The Bartlesville Convention and Visitors Bureau won the 2010 RedBud Award for Best Social Media campaign. As social media expanded and grew, we discovered an office our size couldn’t keep up, so we decided to incorporate the help of Green Country Tourism. We started with digital advertising through Google paid search and banner ads, then added the full Social Media Management cooperative after noticing the growth that GCMA and many of their partners had last year. Our Facebook followers have grown over 60%, our average post reach has increased from 300 to 3000, and our posts are engaging and full of great information. Our investment in GCMA has paid off tremendously and we know the many leisure travelers we’ve seen over the past year can be attributed to our broad reach through this platform.” Maria S. Gus, Executive Director
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com SOCIAL MEDIA 19
Facebook Premium Post Sherry Sartin [email protected]
Looking for a way to extend your Social Media reach? Consider positioning your event, restaurant, attraction, etc. in front of thousands of eyes through Green Country Oklahoma’s social media programs: Facebook (65,000+) followers February 2021.
• One post per event • Post can be extended additional days for up to one week and positioned in front of multiple audiences • $100 per post—Purchase 3 posts and receive one FREE Must be used within one year • $25 per day for additional boosting (Optional)
Post is handled by Digital Generator; images and detailed information will be required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com MAGAZINE 20
Sales: Charlotte Ashworth [email protected] American Road Ads: Sherry Sartin [email protected] Circulation—25,000 Readership—100,000 Web Views—750,000
• Distribution: Countrywide; Subscriptions; Retail Book Stores Group Tour Leaders 2,800 BankTravel Conference Bank Loyalty & Travel Clubs Religious Travel Groups Going On Faith Conference African American Travel Conference African American Group Travel Community Small Market Meetings Conference Meeting Planners in Small/Medium Markets Boomers • Regional Itinerary and Getaway Campaigns: Downloadable PDF Itineraries 1-page: $270/mo 2-page: $486/mo Upgrade opportunity: Featured getaway in slideshow on website: $135/mo
Getaway Activity Guide 1-page: $215/mo 2-page: $260/mo Upgrade opportunity: Featured getaway in slideshow on website: $160/mo
Trackable: Clicks and Downloads are tracked and reported through Clickmeter.com.
• ISSUE SPACE DEADLINE CAMERA READY
Summer ‘21 Fri, Apr 23 Fri, Apr 30
Fall ‘21 Mon, Jul 26 Mon, Aug 2
Winter ‘21 Mon, Oct 25 Mon, Nov 1
Nationwide Oklahoma Dimensions Dimensions Green Country Size Published Partner Savings Horizontal (W x H) Vertical (W x H) Partner Rate Rate Rate Full Page 7.5” x 9.4375” 7.5” x 9.4375” $4266 $2711 $2711 $1555 1/2 Page 7.5” x 4.656” 3.6875” 9.4375” $2540 $1599 $1549 $991 1/4 Page 3.6875” x 4.656” N/A $1315 $780 $755 $560
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com MAGAZINE 21
Sales: Charlotte Ashworth [email protected] Oklahoma Today Ads: Sherry Sartin [email protected] Circulation—27,500 — Readership: 81,125
• Distribution: Subscribers in 50 States and 11 Foreign Countries Newsstands • Largest Paid Circulation Magazine Published in Oklahoma • Readers: 57% Female 54% Household Income $80,000 63% of Subscribers Retain Their Copies for 6 Months • Publishes: 1st of Month
• ISSUE SPACE CAMERA DEADLINE READY
May/Jun ‘21 Fri, Feb 26 Fri, Mar 5
Jul/Aug ‘21 Fri, Apr 30 Fri, May 1
Sep/Oct ‘21 Fri, Jun 25 Fri, Jul 2
Dimensions Size (W x H) Nov/Dec ‘21 Fri, Aug 27 Fri, Sep 3
Full Page 8” x 10.875”
2/3 Page 4.625” x 10”
1/2 Page Vertical 4.625” x 7.375”
1/3 Page Square 4.625” x 4.875”
1/3 Vertical 2.125” x 10”
1/6 Horizontal 4.625” x 2.375”
Run of Book
Size Published Partner Savings Published Partner Savings Published Partner Savings Rate 1X Rate 1X Rate 1X Rate 3X Rate 3X Rate 3X Rate 6X Rate 6X Rate 6X Full Page $3140 $2989 $151 $2890 $2746 $144 $2670 $2537 $133
2/3 Page $2290 $2176 $114 $2150 $2043 $107 $2030 $1929 $101
1/2 Page $1670 $1587 $83 $1560 $1482 $78 $1520 $1444 $76
1/3 Page $1200 $1140 $60 $1120 $1064 $56 $1060 $1007 $53
1/6 Page $630 $599 $31 $570 $542 $28 $520 $494 $26
Rates include production of ads. Advertiser has final approval of ad. All ads are 4-color.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com ANNUAL PUBLICATION 22
Sales: Charlotte Ashworth [email protected] OK Route 66 Assn. Trip Ads: Sherry Sartin [email protected] Guide-2021-2022 Circulation—40,000
• Distribution: Route 66 Members Chambers of Commerce Convention and Visitors Bureaus Trip Guide Advertisers OklahomaRoute66.com • Annual Publication • Green Country Marketing Pays $10 of Partner Ad Cost • Black & White With Color Cover • Publishes: Weekend Before Memorial Day
• ISSUE SPACE CAMERA DEADLINE READY 2021-2022 Fri, Jan 8, ‘21 Fri, Jan 29, ‘21
Rates Subject to Change
Dimensions Dimensions Published Partner Size Savings Horizontal (W x H) Vertical (W x H) Rate Rate
Full Page 7.25” x 8.875” 7.25” x 8.875” $550 $540 $10 1/2 Page 7.25" x 4.3675" 3.5625" x 8.875” $275 $265 $10 1/4 Page 7.25” x 2.1212” 3.5625” x 4.3675” $150 $140 $10 1/8 Page 3.5625" X 2.1212" 1.7163”x 4.3675” $ 66 $ 61 $5
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com MAGAZINE 23
Sales: Charlotte Ashworth [email protected] ROVA—EPIC ROAD TRIPS Ads: Sherry Sartin [email protected] Circulation—50,000 Readership—100,000+ per month
• Distribution: Bookstores, news outlets, specialty retail Barnes & Noble, Wal-Mart, Kroger, Hudson Newsstands (transit hubs and airports), Books-A-Million, Chapter, Meijer, Hy-Vee, Dierbergs and more Paid Subscribers Outdoor Retailer, RV and Outdoor Shows/Conventions KOA Online Interactive version United States and Canada Email newsletter • Readers: 55% Female 26-44 average age $100,000+ average household income • Publishes: Bi-monthly
• ISSUE SPACE CAMERA DEADLINE READY
Aug/Sep ‘21 Wed, Jun 16 Wed, Jun 23
Oct/Nov ‘21 Mon, Aug 9 Mon, Aug 16
Dec/Jan ‘21 Tue, Sep 5 Tue, Sep 12
Feb/Mar ‘22 TBD TBD
Apr/May ‘22 TBD TBD
Jun/Jul ‘22 TBD TBD
Dimensions Dimensions Published Partner Size Savings Horizontal (W x H) Vertical (W x H) Rate Rate
Full Page 7.375” x 9” 7.375” x 9” $6000 $3900 $2100
1/2 Page 7.375” x 4.468” 3.625” x 9” $4000 $2048 $1952
1/4 Page 3.625” x 4.468” N/A $2750 $999 $1751
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com MAGAZINE 24
Sales: Charlotte Ashworth [email protected] Show Me the Ozarks—4 Corners Ads: Sherry Sartin [email protected] Circulation—10,000 Readership—70,000+ per month
• Distribution: 6,000+ Digital Monthly Views Northeast Oklahoma, Northwest Arkansas, Southwest Missouri, Southeast Kansas Welcome Centers, Chambers, Hotels, Grocery Stores, Doctor’s Offices • April Issue Features Day Trips • Readers: 68% Female 70% Have Incomes Over $50,000* *Verified by Circulation Verification Council Audit • Publishes: End of Prior Month
• ISSUE SPACE CAMERA DEADLINE READY
Apr ‘21 Mon Mar 8 Fri, Mar 12
May ‘21 Thu, Apr 8 Tue, Apr 12
Jun ‘21 Fri, May 7 Wed, May 12
Jul ‘21 Tue, Jun 8 Fri, Jun 11
Aug ‘21 Thu, Jul 8 Mon, Jul 12
Sep ‘21 Fri, Aug 6 Thu, Aug 12
Oct ‘21 Wed, Sep 8 Mon, Sep 13
Nov ‘21 Fri, Oct 8 Tue, Oct 12
Dec ‘21 Mon, Nov 8 Fri, Nov 12
Dimensions Dimensions Published Partner Size Savings Horizontal (W x H) Vertical (W x H) Rate Rate
Full Page 7.5” x 9” 7.5” x 9” $1325 $975 $350
1/2 Page 7.5” x 4.4375” 3.6875” x 8.95” $775 $575 $200
1/4 Page 3.6875” x 4.4375” N/A $475 $350 $125
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com ANNUAL PUBLICATION 25
Sales: Charlotte Ashworth [email protected] Oklahoma State Parks & Ads: Sherry Sartin [email protected] Outdoor Guide—2021 Circulation—100,000
• Distribution: Oklahoma Tourism Information Centers TravelOK.com Inquiries to 800-652-6552 Chambers of Commerce Convention & Visitors Bureaus Consumer Shows Nationwide • Heavily Promoted Across All Tourism Marketing Channels: TV, Digital & Print • Features Travel Resources, Parks Directory, Activities Directory, Cabins & Lodging, Oklahoma State Parks, Activities, Camping Directory, Index • Top Direct Request Markets: 1. OK 6. IL 2. TX 7. CA 3. MO 8. FL 4. KS 9. LA 5. AR 10. OH • Publishes January, 2022
• ISSUE SPACE CAMERA DEADLINE READY 2022 9/1/21 9/15/21
Size Dimensions (W x H) Published Rate Partner Rate Savings
Full Page 5.975” x 7.975” $2300 $2070 $230 1/2 Page H 5.975” x 3.8925” $1500 $1150 $350 1/2 Page V 2.9” x 7.975” $1500 $1150 $350 1/4 Page 2.9” x 3.9” — $575 —
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com ANNUAL PUBLICATION 26
Sales: Charlotte Ashworth [email protected] Oklahoma Travel Guide—2021 Ads: Sherry Sartin [email protected] Circulation—200,000
• Distribution: Oklahoma Tourism Information Centers TravelOK.com Inquiries to 800-652-6552 Chambers of Commerce Convention & Visitors Bureaus Consumer Shows Nationwide Oklahoma State Parks • Heavily Promoted Across All Tourism Marketing Channels: TV, Digital & Print • Features Attractions, Lodging and Restaurant Listings • Top Direct Request Markets: 1. OK 6. IL 2. TX 7. CA 3. MO 8. FL 4. KS 9. LA 5. AR 10. OH • Publishes January, 2022
• ISSUE SPACE CAMERA DEADLINE READY 2022 9/1/21 9/15/21
Size Dimensions (W x H) Published Rate Partner Rate Savings
Full Page 8” x 8.625” $7150 $6950 $200 1/2 Page H 8” x 4.1875” $4300 $4000 $300 1/2 Page V 3.875” x 8.625” $4300 $4000 $300 1/4 Page 3.875” x 4.1875” $2200 $2000 $200
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com TELEVISION 27
Sales: Charlotte Ashworth [email protected] RSU PUBLIC TV Ads: Sherry Sartin [email protected] Northeast Oklahoma Public Television Viewership—250,000 to 300,000 Weekly
• Promote Community Events, Attractions or Special Events • 4 Events Promoted January 1 thru December 31 • 4 Week Promotion Per Event • :30 Second Spot for Non-Profits Example of Schedule Run: 2 Times A Day Monday, Tuesday, Wednesday (All Prime – 6 Spots Total) 3 Times A Day Thursday and Friday (1 Rotator, 2 Prime – 6 Spots Total) 4 Times A Day Saturday and Sunday (2 Rotators, 2 Prime – 8 Spots Total) 20 Spots Per Week for 4 Weeks Run – Total of 80 Spots • Spot Cost After Discount = $7.42 • Partner Provides: Logo, Video or Photos 7 Weeks Prior To Event
RSU PUBLIC TV
• Channels: TV 35.1, TV 35.2, Cox 86, Cox 87, RSU.tv • Serves 22 Counties in Northeast Oklahoma • Reaches 1.3 Million Homes • CUME: Reaches 2/3 More Viewers Than Cox, Cable KDOR and KWHB TV—Nielsen Source • 47% Viewers Choose to Buy a Product From a Company That Sponsors Public Media • Oklahoma’s Only University Licensed Public Television Station
Participant Testimonials
When your customers tell you, "We saw you on television!", you know your advertising dollars are working! RSU is great to work with, plus they always seem to put us in a market that brings results.
Linda Goldner— Picture In Scripture Amphitheater
Spots Published Rate Partner Rate Savings
4 Events 320 $2500 $2375 $125
Each Event 80 $625 $593.75 $31.25
Green Country Tourism| 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com CREATIVE SERVICES—Creative/Layout/Design/Print 28
Professional Quality/Prompt Service Sherry Sartin [email protected] Low Cost
• Ad Design —Including Social Media Ad Sets • Arterial Maps—padded or folded • Billboards • Brochures • Community Maps • Consumer Show Displays • Direct Mail • Logos • Flyers • Post Cards • Posters • Profile Forms • Rack Cards • Street Pole Banners • Visitor Guides • Web Banners
City Maps Street Pole Banner • Turnkey Project Management—Sales if needed Creative Design—(copy not included) Production and Delivery
Destination Guides Billboards
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com CREATIVE SERVICES 29
Rack Cards Sherry Sartin [email protected]
• Highlight and Promote Your: Attractions Events Distinctive Meals Luncheon Seminar Group Tour Offers Meeting Space
• 4 Color, Two Sided, Gloss Stock • 4" x 9" Finished Size • Complimentary Design • Save money with a cooperative advertising discount. Your rack card will be printed with the Green Country Tourism and Travel OK logos on the back.
GREEN COUNTRY PARTNER CO-OP RATES (DESIGN WILL INCLUDE GREEN COUNTRY AND TRAVEL OK LOGOS)
100 250 500 1000 2500 5000 7500 10000
$275 $300 $340 $355 $485 $655 $895 $1125
NON-MEMBER/NON-CO-OP RATES
100 250 500 1000 2500 5000 7500 10000
$325 $350 $390 $405 $535 $705 $945 $1175
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required. DUE TO PAPER AND FREIGHT COST FLUCTUATIONS, PRICES ARE SUBJECT TO CHANGE WITHOUT NOTICE.
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com CONTACTS 30
Green Country Tourism Oklahoma Hotel & Lodging Association (OHLA) 2512 E 71st St, Ste G 3800 N Portland Avenue Tulsa, OK 74136 Oklahoma City, OK 73112 918.744.0588 | 800.922.2118 405.942.6462 | 800.375.8181 GreenCountryOK.com OklahomaHotels.org Facebook: Green Country Oklahoma Instagram: GreenCountryOK Oklahoma Restaurant Association (ORA) Twitter: Green Country OK 3800 N Portland Avenue Oklahoma City, OK 73112 Jackie Stewart, Executive Director 405.942.8181 | 800.375.8181 [email protected] OKRestaurants.com
Charlotte Ashworth, Sales Manager Oklahoma State Parks [email protected] PO Box 1468 Oklahoma City, 73101-1468 Sherry Sartin, Creative Services [email protected] 123 Robert S Kerr Oklahoma City, OK 73152-2002 Discover Oklahoma 800.652.6552 DiscoverOklahomaTV.com TravelOK.com/state-parks 405.522.9626 Oklahoma Today Magazine Metro Tulsa Hotel & Lodging Association PO Box 1468 PO Box 14526 Oklahoma City, OK 73101-1468 Tulsa, OK 74159 918.698.2921 123 Robert S Kerr TulsaHotels.com Oklahoma City, OK 73152-2002 405.522.9535 | 800.777.1793 Oklahoma Agri-Tourism OklahomaToday.com 2800 N Lincoln Blvd Oklahoma City, OK 73105 Oklahoma Tourism & Recreation (OTR) 405.522.5652 PO Box 52002 OklahomaAgritourism.com Oklahoma City, OK 73152-2002
Oklahoma Film & Music Office 123 Robert S Kerr PO Box 1468 Oklahoma City, OK 73152-2002 Oklahoma City, OK 73101-1468 800.652.6552 TravelOK.com | OTRD.TravelOK.com 123 Robert S Kerr Oklahoma City, OK 73152-2002 Oklahoma Travel Industry Association (OTIA) 405.522-9535 | 800.766.FILM 3800 N Portland Avenue OKFilmMusic.org Oklahoma City, OK 73112 405.942.1121 | 800.375.8181 OTIA.info
Acronyms: MCO – Multi-County Organizations OTRD – Oklahoma Tourism and Recreation Department OLCA – Oklahoma Lakes and Countries Association: This Association is comprised of each of the eleven organizations included in the Multi-County Program
Green Country Tourism | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com