Brand Support Guide As of May 2019 Table of Contents

Mission Statement 1 Our Brand 2 Our Name and Why 3 Our Geographical Name and Why 3 Logo Usage 4 About Our Logo 5 Preferred Primary Logo 6 Primary Logo Variations 7 Primary Logo Color Palette 10 Secondary Logo Variation 14 Secondary Logo Color Palette 15 GE Chandelier Icon Variations 16 GE Chandelier Icon Color Palette 18 Accent Graphic Usage – Retro Sign Mark 19 Accent Graphic Usage – Exclamation Mark 20 Accent Graphic Usage – Stars 21 Accent Graphic Color Palette 22 Fonts 23 Area of Isolation 25 Logo Lockups (Sub-Brands) 28 Incorrect Usage Examples 32 Stationery 34 Punctuation & Special Characters 37 Logo & Footers 38 Use of URL 39 Advertising Templates 40 Quick Reference Color Palettes 51 Logo Options 53 Where to Find... 55 Contact Information 55 1 Mission Statement

Playhouse Square is a not-for-profit performing arts center that presents and produces a wide variety of performing arts programs; it advances arts education and creates a destination that is a superior location for entertainment, business and residential living, thereby strengthening the economic vitality of the region. 2 Our Brand

Our Brand

Who are we, really?

Yes, Playhouse Square is theater. We don’t hide the fact that our roots are in the performing arts and the productions that grace our stages will continue to help define who we are. Playhouse Square is far more than just great theater, however. In a broader sense, we are about entertainment in many forms. At the very center of our brand, Playhouse Square is focused on being an exciting and energetic destination.

Our Promise

We are a progressive destination that promises an entertaining, lively and exciting experience.

All the time, every time.

For all who visit, regardless of their purpose.

Our Personality

Lively – absolutely. With theaters, resident companies, restaurants, residences, classrooms, a hotel, an outdoor plaza and a thriving business and technology community, Playhouse Square, midway between Cleveland’s university corridor and downtown hub, invigorates the economic engine of the area, drives tourism and strengthens the soul of the city.

Progressive – always. While never losing sight of the majestic history of our theaters, Playhouse Square is at the forefront of revitalizing downtown Cleveland, creating a literal and metaphorical venue for new ideas to flourish.

Entertaining – the essence of who we are.

An experience – no doubt. With multiple venues within one square mile, this is where outstanding performance values meet diverse tastes and surpass visitor expectations to provide an experience for all ages.

The Four “Scenes”

Our organization and the activities that support our mission can be easily organized into four categories of purpose:

Stage (entertainment, performances, audience development) Fundraising Area Development (real estate, hotel, parking, residential living, dining, area maintenance and improvements) Community Engagement & Education 3 Our Name

Our Name

The official name of our organization is Playhouse Square.

Playhouse Square is a destination that includes several entities. It is a collection of theaters and performance spaces, as well as a geographic location.

In name, it is like other famous destinations, such as New York’s Times Square and London’s Trafalgar Square. In Cleveland, and throughout the region, state and even the nation, we are known simply as Playhouse Square.

Note: In certain rare cases, our name may be abbreviated as PSQ. No other abbreviations are approved.

Our Geographical Name

Our geographical region – our neighborhood or district – is officially Playhouse Square.

Businesses located within our neighborhood take pride in the cache that a “Playhouse Square” address provides. Think of how a Park Avenue address might evoke a certain feeling.

Visitors typically do not say they are meeting at “East 14th and Euclid” or even in the “theater district.” They say, “let’s meet at Playhouse Square.”

This reflects and supports the powerful brand that is solidly established in the name Playhouse Square.

The governing entity previously known as “Cleveland Theater District Development Corporation” (CTDDC) is the Playhouse Square District Development Corporation (PDDC). 4 Logo Usage

Use of previous style guides should be discontinued. 5 Logo Usage

About Our Logo

The Playhouse Square mark captures our enduring spirit of entertainment and excitement. The mark is made up of three essential elements, each one representing a key tenet of what makes Playhouse Square unique. The exclamation point with star accent symbolizes the focus on excitement and innovation by which we measure everything we do at Playhouse Square. The swirl that encircles the exclamation point represents creativity, energy and forward motion – our commitment to doing more, being more and providing more to all who come in contact with us – audiences, businesses, visitors, residents, students and donors. The rich burgundy square gives a nod to our history and architecture as a dominant color featured throughout our theaters. This “square” hosts the form of the P, representing Playhouse Square as a destination for excitement and entertainment.

The look reinforces our commitment to existing audiences and extends an invitation to those who have yet to experience all that we have to offer. 6 Logo Usage

Preferred Primary Logo

This is the preferred version of our logo. Use with primary logo color palette. 7 Logo Usage Primary Logo Variations

Primary Vertical Logo

Use for out-of-market ads and communications, or when name of organization is required.

Use with primary logo color palette. 8 Logo Usage Primary Logo Variations

Primary Horizontal Logo

Use for out-of-market ads and communications, or when name of organization is required.

Use with primary logo color palette. 9 Logo Usage Primary Logo Variations

Very Vertical Stack

Use for out-of-market ads and communications, or when name of organization is required.

Use with primary logo color palette. 10 Logo Usage Primary Logo Color Palette

One-color Pantone 208 logo Four-color process logo

One-color black logo

Primary Logo Color Palette

The primary logo should be reproduced in these colors. 11 Logo Usage Primary Logo Color Palette

PMS 208 C 10 M 97 Y 37 K 43 R 136 G 35 B 69 HTML 882345

Black (If process color is used, a “rich” 4-color black is preferred) 12 Logo Usage Reversed-Out Logo

Reversed-Out Logo

When reproducing our primary logo on a background other than white, reverse out the logo so that it appears in all white on the background as shown in the examples. Do not fill in the P with any color other than the background color. 13 Logo Usage Reversed-Out Logo

Reversed-Out Logo – Secondary Option

This reversed-out option may be used for digital ads and signage. 14 Logo Usage Secondary Logo Ligature – The P

Secondary Logo Ligature – The P

Playhouse Square or playhousesquare.org must appear prominently on the page or item when using this version.

Use with secondary logo color palette. 15 Logo Usage Secondary Logo Color Palette

Black PMS 208 (If process color is used, C 10 M 97 Y 37 K 43 a “rich” 4-color black is preferred) R 136 G 35 B 69 HTML 882345

PMS 2755 PMS 877 – metallic C 100 M 97 Y 0 K 30 (If PMS 877 metallic cannot be used, R 36 G 38 B 111 please use black tinted to 40%) HTML 24266F

Gold C 18 M 37 Y 100 K 1 R 210 G 159 B 42 HTML D4A017 16 Logo Usage GE Chandelier Icon Variations

GE Chandelier Icon Variations

Primary Icon

The GE Chandelier icon may be used as an accent graphic to reinforce the brand.

The icon may not be used in place of our logo.

Use with GE Chandelier icon color palette. 17 Logo Usage GE Chandelier Icon Variations

“Half Chandelier” bleeds off right side of page

GE Chandelier Icon Variations

Secondary Icons

The GE Chandelier icon may be used as an accent graphic to reinforce the brand. The arms may be shortened as shown on this page when space does not permit the longer arms to be used. The half GE Chandelier icon may be used on when the icon bleeds off the page.

The icon may not be used in place of our logo.

Use with GE Chandelier icon color palette. 18 Logo Usage GE Chandelier Icon Color Palette

Gold C 18 M 37 Y 100 K 1 Gold Watermark R 210 G 159 B 42 (Please use gold tinted to 20%) HTML D4A017

PMS 208 C 10 M 97 Y 37 K 43 PMS 208 Watermark R 136 G 35 B 69 (Please use 208 tinted to 20%) HTML 882345

PMS 877 – metallic (If PMS 877 metallic cannot be used, PMS 877 Watermark please use black tinted to 40%) (Please use 877 tinted to 20%) 19 Logo Usage Accent Graphic – Retro Sign Mark

Accent Graphic – Retro Sign Mark

The retro sign mark may be used on promotion materials including collateral and signage. Note that use of the GE Chandelier icon is preferred.

The retro sign mark may not be used in place of our logo.

Use with Accent Graphic – Retro Sign Mark color palette. Accent Graphic Usage

Exclamation Mark

Accent Graphic Usage 20 Logo Usage Accent Graphic – ExclamationExclamation Mark Mark

Accent Graphic Usage

Exclamation Mark

Accent Graphic – Exclamation Mark

Accent graphics reinforce the look and feel of the brand.

The exclamation mark can be used as an accent on most promotional materials including Accent Graphic – Exclamationcollateral, Mark print ads, and signage.

The exclamation mark may beNote used: Theas an accent accent graphics on most are promotional not meant materials to be used including as a replacement for the primary or collateral, print ads and signage.secondary logos. They should never be used on stationery or other formal materials. The exclamation mark graphic should only be used with the accent graphic color palette. AccentThe exclamation Graphic –mark Exclamation may not be used Mark in place of our logo. Use with accent graphic color palette. Accent graphics reinforce the look and feel of the brand. 17

The exclamation mark can be used as an accent on most promotional materials including collateral, print ads, and signage.

Note: The accent graphics are not meant to be used as a replacement for the primary or secondary logos. They should never be used on stationery or other formal materials. The exclamation mark graphic should only be used with the accent graphic color palette.

Accent Graphic – Exclamation Mark 17

Accent graphics reinforce the look and feel of the brand.

The exclamation mark can be used as an accent on most promotional materials including collateral, print ads, and signage.

17 Accent Graphic Usage 21 Logo Usage Stars Accent Graphic – Stars

Accent Graphic – StarsAccent Graphic – Stars The stars may be used as an accent on most promotional materials including collateral, The stars graphic can be usedprint as ads an andaccent signage. on most The promotional 3-star cluster materials can appear including in 1-color or 3-color groupings using collateral, print ads, and signage.the secondary Colors of color the palette.stars can The either large be cluster1-color mustor 3-color be all versions one color. using the secondary color palette. The stars may not be used in place of our logo.

Note: The accent graphics areUse not with meant accent to be graphic used as color a replacement palette. for the primary or secondary logos. They should never be used on stationery or other formal materials. The star graphic should be used with the accent graphic color palette.

18 22 Logo Usage Accent GraphicLogo Color Usage Palette

Accent Graphic Color Palette

PMS 208 PMS 383 C 10 M 97 Y 37 K 43 C 20 M 0 Y 100 K 19 R 136 G 35 B 69 R 179 G 185 B 54 HTML 882345 HTML B3B936

PMS 2756 PMS 158 C 100 M 97 Y 0 K 30 C 0 M 61 Y 97 K 0 R 36 G 38 B 111 R 219 G 127 B 50 HTML 24266F HTML DB7F3224266F

PMS 320 PMS 877 - metallic C 100 M 0 Y 31 K 7 (If PMS 877 metallic cannot be used, R 8 G 159 B 175 please use black tinted to 40%) HTML 24266F089FAF

19 Logo Usage

Fonts

23 LogoBody Usage Copy Font Body Copy Font Trade Gothic Medium Logo Usage Trade Gothic Oblique Trade Gothic Bold No. 2 Fonts Trade Gothic Bold No. 2 Oblique

Size: 8 to 10 point with auto leading (space between the lines of type set by the Bodysoftware Copy program). Font Mac Font to be selected Mac Font style to be selected Trade GothicGothic LTMedium Std Regular Trade GothicGothic LTOblique Std Oblique Trade GothicGothic LT Bold Std No. 2 Bold No. 2 Trade GothicGothic LT Bold Std No. 2 Oblique Bold Oblique

Size:PCSize: Default 108 to point Font10 point towith be withautoselected autoleading leading (space (space betweenPC between Font the style lines the to belines of selectedtype of typeset by set the by the softwareTradesoftware Gothic program). LT Std Normal, Regular or nothing Trade Gothic LT Std Italic TradeMac Font Gothic to be LT selected Std BoldMac Font style to be selected Trade Gothic LT Std BoldRegular italic or Bold and Italic Trade Gothic LT Std Oblique TradeExamples Gothic LT Std Bold No. 2 Trade Gothic LT Std Bold Oblique 8 point PCMagna Default commy Font nostin to be henim selected zzrilis ciliquissisi bla faccummyPC Font stylenon hent to be pratum selected quat, verit nos do dolobor tincidu Tradeipsummodo Gothic conullum LT Std ipit irit wisim vullan hendre magnaNormal, auguerosto Regular od or tio nothing dolor sustrud duipit acinibh. Trade Gothic LT Std Italic Trade9 point Gothic LT Std Bold TradeMagna Gothic commy LT nostin Std henim zzrilis ciliquissisi Bold bla faccummy italic or Bold non andhent Italicpratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna auguerosto od tio dolor Examplessustrud duipit acinibh.

108 point point Magna commy commy nostin nostin henim henim zzrilis ciliquissisizzrilis ciliquissisi bla faccummy bla non faccummy hent pratum non quat, hent verit pratum nos do dolobor quat, tinciduverit nosipsummodo do dolobor conullum tincidu ipit irit ipsummodo wisim vullan hendre conullum magna ipit auguerosto irit wisim od tio vullan dolor sustrud hendre duipit magna acinibh. augueto od tio dolor sustrud duipit acinibh. 9 point Magna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna auguerosto od tio dolor sustrud duipit acinibh.

10 point Magna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna augueto od tio dolor sustrud duipit acinibh.

20 24 Logo Usage LogoHeadline Usage Font Fonts

Headline Font

Trade Gothic Condensed No. 18 Trade Gothic Condensed No. 18 Oblique Trade Gothic Bold Condensed No. 20 Trade Gothic Bold Condensed No. 18 Oblique

Title case or uppercase and letters spaced (kerned) appropriately. Size: 14 point and above

Mac Font to be selected Mac Font style to be selected Trade Gothic LT Std Condensed No. 18 Trade Gothic LT Std Condensed No. 18 Oblique Trade Gothic LT Std Bold Condensed No. 20 Trade Gothic LT Std Bold Condensed No. 20 Oblique

PC Default Font to be selected PC Font style to be selected Trade Gothic LT Std Cn Normal, Regular or nothing Trade Gothic LT Std Cn Italic Trade Gothic LT Std Cn Bold Trade Gothic LT Std Cn Bold italic or Bold and Italic

Accent Font

Trade Gothic Extended Trade Gothic Bold Extended

Trade Gothic Extended should not be used in headlines, subheads or body copy. It can be used as an accent font for things such as page numbers or page headers.

Mac Font to be selected Mac Font style to be selected Trade Gothic LT Std Extended Trade Gothic LT Std Bold Extended

PC Default Font to be selected PC Font style to be selected Trade Gothic LT Std Extended Normal, Regular or nothing Trade Gothic LT Std Extended Bold

AlternateAll Other UsageFont Choice

Arial is an acceptable substitute for Trade Gothic in the body of letters and emailse-mails. and in presentations.

21 25 Logo Usage Area of Isolation

Logo Usage

Area of Isolation - Secondary Logo

Area of Isolation

.5x

.5x If it’s happening, it’s here.

playhousesquare.org

.5x

.5x If it’s happening, it’s here.

playhousesquare.org

Area of Isolation

.5x

Area of Isolation .5x x Nothing should violate the area ofIf it’sisolation happening, with the it’s exception here. of Playhouse Square contact information. If contact information is added, the area of isolation would include that information.

.5x PlayhouseSquare.org

Contact information is allowed inside the area of isolation and is incorporated with it.

If it’s happening, it’s here. Area of Isolation

Nothing should violate the area of isolation with the exception of PlayhouseSquare contact information. If contact information is added, the area of isolation would include that information.

23 26 Logo Usage Logo Usage Area of Isolation

Area of Isolation

.5x Logo Usage x

.5x

Area of Isolation

.5x Area of Isolation .5x .5x x x

.5x

.5x .5x .5x Area of Isolation .5x .5x .5x x

If it’s happening,

Area of Isolation playhousesquare.org x .5x Area of Isolation .5x .5x .5x .5x .5x .5x x .5x .5x

If it’s happening,

Area of Isolation Area of Isolation playhousesquare.org .5x .5x .5x x .5x x

.5x .5x .5x If it’s happening, it’s here. .5x

.5x playhousesquare.org .5x .5x

Contact information is allowed inside the area of isolation and is incorporated with it.

Area of Isolation

x .5x

.5x If it’s happening, it’s here. .5x Area of Isolation playhousesquare.org Nothing should violate the area of isolation with the exception of Playhouse Square Nothing should violate the area of isolation with the exception of PlayhouseSquare .5x contact information. If contact information is added, the area of isolation would include contact information. If contact information is added, the area of isolation would include that information. Contact information is allowed inside the area of isolation and is incorporated with it. that information.

Area of Isolation

Nothing should violate the area of isolation with the exception of PlayhouseSquare contact information. If contact information is added, the area of isolation would include that information. Logo Usage

Area of Isolation - Secondary Logo

Area of Isolation

.5x

.5x If it’s happening, it’s here.

playhousesquare.org

.5x

27 Logo Usage Area of Isolation

.5x If it’s happening, it’s here.

playhousesquare.org

Area of Isolation

.5x

.5x If it’s happening,x it’s here.

.5x PlayhouseSquare.org

Contact information is allowed inside the area of isolation and is incorporated with it.

If it’s happening, it’s here. Area of Isolation

Nothing should violate the area of isolation with the exception of PlayhouseSquare contact information. If contact information is added, the area of isolation would include that information.

Area of Isolation 23

Nothing should violate the area of isolation with the exception of Playhouse Square contact information. If contact information is added, the area of isolation would include that information. 28 Logo Lockups Sub-Brands

.5x .5x Visual center of sub-brand logo

Preferred

Horizontal Pairing – Lockup with Graphic

When the Playhouse Square logo is paired with a sub-brand logo, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The “X” distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square lockup is preferred. 29 Logo Lockups Sub-Brands

.5x .5x Visual center of sub-brand logo

Preferred

Horizontal Pairing – Lockup with Text

When no logo exists for a sub-brand, its name should be set in Trade Gothic Bold Condensed #20 in all caps in black. With this lockup, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The “X” distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square lockup is preferred. 30 Logo Lockups Sub-Brands

x Visual baseline of sub-brand logo

Preferred

Vertical Pairing – Lockup with Graphic

x Visual baseline of sub-brand logo

Preferred

Vertical Pairing – Lockup with Text

Theaters

Never violate the area of isolation. Never add any marking signatures.

Never permit insufficient contrast for proper identification. Never distort, redraw or redefine the logo’s controlled shape.

Never skew or italicize the logo. Never permit any conflicting or cluttered backgrounds.

Never use colors other than those specified in Never alter the proportions of the logo. the primary or secondary color palette

Never enclose the logo in a shape. Never enclose the logo in a border.

Incorrect Usage Examples

It can sometimes feel as though branding involves so many rules. They exist to ensure that we present a consistent brand identity at all times. Consistency builds trust.

Here are some examples of common mistakes. Think of these as the equivalent of wearing your shoes on the wrong feet: they’re still shoes, they’re basically where they’re supposed to be, but it just feels wrong. 33 Incorrect Usage Examples

Never insert anything etween the graphic and PlayhouseSquare. Never reverse the position of the graphic and the words.

Never use a screen of any color other than gray or PS

Additional incorrect usage examples for Secondary Logo Ligature

Never position the P graphic at any angle. Never use a screen of any color other than gray or PS.

Never use the graphic swirl of the P alone Never use stars that are different from those in our accent graphic 34 Stationery

Autumn Kiser Senior Vice President, Revenue & Marketing

1501 Euclid Avenue 800-456-2361 Suite 200 o 216-640-8650 Cleveland, Ohio 44115-2108 m 216-123-4567

[email protected]

Autumn Kiser Senior Vice President, Revenue & Marketing

1501 Euclid Avenue 800-456-2361 Suite 200 o 216-640-8650 Cleveland, Ohio 44115-2108 m 216-123-4567 [email protected]

Autumn Kiser Senior Vice President, Revenue & Marketing

1501 Euclid Avenue 800-456-2361 Suite 200 o 216-640-8650 Cleveland, Ohio 44115-2108 m 216-123-4567 [email protected]

Autumn Kiser Senior Vice President, Revenue & Marketing

1501 Euclid Avenue 800-456-2361 Suite 200 o 216-640-8650 Cleveland, Ohio 44115-2108 m 216-123-4567 [email protected]

Business Cards The standard business card includes office number only. Toll-free and/or mobile numbers may be added if needed. 35 Stationery

Letterhead

1501 Euclid Avenue 216-771-4444 Suite 200 playhousesquare.org Cleveland, Ohio 44115-2108 Variations of Usage 36 Stationery Stationery

Variations of Usage

Stationery Envelope (#10)

Envelope (#10)

1501 Euclid Avenue Suite 200 Cleveland, Ohio 44115-2197

1501 Euclid Avenue 1501 Euclid Avenue Suite 200 Suite 200 Cleveland, Ohio 44115-2108 Cleveland, Ohio 44115-2197

Mailing Label

Mailing Label 1501 Euclid Avenue 1501Suite 200Euclid Avenue SuiteCleveland, 200 Ohio 44115-2108 Cleveland, Ohio 44115-2197

1501 Euclid Avenue Suite 200 Cleveland, Ohio 44115-2197

44 Variations of Usage

Punctuation & Special Characters 37 Punctuation & Special Characters

Phone Number

Phone numbers should be represented with hyphens not periods.

216-348-5270216-640-8650 NOT 216.348.5270216.640.8650

WebURL (WebAddress address)

WebURL addressshould nevershould include never include www. “www.”

playhousesquare.org NOT www.playhousesquare.org

The domain andand subdomainsubdomain should should always always be be lowercase. lowercase.

playhousesquare.org/discoveryplayhousesquare.org/jumpbackball NOT PlayhouseSquare.org/JumpBackBallPlayhouseSquare.org/Discovery

Custom Bullets

Custom bullets that resemble the angled burgundy square of the logo mayshould be beused used to to separate information when it is placed on a single line or list format.

Item One Call 216-241-6000 playhousesquare.org Item Two Item Three

The custom bullet should be either burgundy or black. It is composed of a square, tilted 24°. The tilted square should be small enough to fit within a lower case “o” set in Trade Oo Gothic Medium within the copy it is being used in. The bullet should be centered vertically between the top and bottom of the letter forms.

45 38 Logo & Footers

Variations of Usage Variations of Usage Variations of Usage Logo & Footer with Tagline Logo & Footer with Tagline Logo & Footer

Call 216-241-6000 Call 216-241-6000Call 216-241-6000 playhousesquare.org Call playhousesquare.org 216-241-6000 playhousesquare.org playhousesquare.org

A. B.

Call 216-241-6000 Call 216-241-6000 Call 216-241-6000Group Sales 216-664-6050 Group Sales 216-664-6050 Groupplayhousesquare.org Sales 216-664-6050 playhousesquare.org playhousesquare.org

C. If it’s happening, it’s here. If it’s happening, it’s here.

playhousesquare.org playhousesquare.org

Logo & FootersCall 216-241-6000 Group Sales 216-664-6050 playhousesquare.org

When placingD. footer information, phone numbers are listed first, followed by URL. Information is separated by custom bullets and centered below the logo. When space is limited, information may be stacked and centered below the logo without bullets. All footer Call 216-241-6000information Logo GroupCall & Sales Footersshould216-241-6000 216-664-6050 be set in Trade Group playhousesquare.orgGothic Sales Medium216-664-6050 in a size commensurateplayhousesquare.org with other copy. Call to action and descriptor words can be added when needed, but should be limited to one or twoWhen short placing words, footer such information, as “Call” orphone “Group numbers Sales.” are listed first, followed by the Web address. Information is Ifseparated it’s happening, by custom bullets it’s and here.centered below the logo. When space is limited, information may be stacked and centered below the logo without bullets. All footer information should be set in Trade Gothic Medium, 8 to 10 points. If it’s happening, it’s here. playhousesquare.org If it’s happening, it’s here. The secondary logo may be used when space does not allow use of the primary logo, such as in examples A, B and C. When horizontal spaces allows, use the primary horizontal logo, shown in example D. playhousesquare.org playhousesquare.org Call to action and descriptor words can be added when needed, but should be limited to one or two short words, such as “Call” and “Group Sales.” 47 47 46

If it’s happening, it’s here. playhousesquare.org

If it’s happening, it’s here. If it’s happening, it’s here.

PlayhouseSquare.orgPlayhouseSquare.org

If it’s happening, it’s here. If it’s happening, it’s here. If it’s happening, it’s here.

PlayhouseSquare.org

If it’s happening, it’s here. 39 Use of URL

Preferred

playhousesquare.org

URL Stack

These options show acceptable positioning of the URL with the logo and the P. The URL should be set in Trade Gothic Medium.

Discontinue use of any logos incorporating the URL. 40 Advertising Templates Advertising – Large Ad Templates

Upcoming Shows Tickets: 216-241-6000 For Groups (15+): 216-640-8600

ELVIS BIRTHDAY TRIBUTE Celebrating Elvis’ 80th birthday! January 11

STAR PERFORMANCE SERIES STOMP Inventive dance and energizing beats using matchboxes, brooms, garbage cans, Zippo lighters and more. January 16-18

CHILDREN’S THEATER SERIES Presented by University Hospitals Rainbow Babies & Children’s Hospital HAVANA HOP New Sunday performance added by popular demand! January 17-18 LAST CALL CLEVELAND Cleveland’s favorite sketch comedy troupe. January 23-31 JOSHUA SETH’S BEYOND BELIEF Minds are read, predictions come true, and your imagination is challenged beyond belief. January 24 FOUR BITCHIN’ BABES: MID-LIFE VICES A Hilarious Celebration of Whine, Women & Song! January 30

KEYBANK BROADWAY SERIES PIPPIN 2013 Tony® winner: BEST MUSICAL REVIVAL. February 3-15

Call 216-241-6000 Group Sales 216-640-8600 playhousesquare.org 41 Advertising Templates Advertising – Strip Ad Templates

Coming Attractions

BLACK VIOLIN The Impossible Tour April 14

ALVIN AILEY - REVELATIONS April 26-28 In partnership with DANCECleveland

AN EVENING WITH BETH HART: A SPECIAL SOLO PERFORMANCE May 7

ROB LOWE Stories I Only Tell My Friends May 30

With Alonzo Bodden, Grocery Store Joe Amabile, Cathy Rigby June 14 (Rules at: playhousesquare.org)

Rhea Butcher July 7 Welcome to Night Vale July 14

216-241-6000 Group Sales 216-640-8600 playhousesquare.org 42 Advertising Templates Advertising – Show Ad Template – No Border

“A HOLIDAY CARD COME TO LIFE!” - DAILY NEWS

Tickets going fast!

December 2-14

216-241-6000 Group Sales 216-640-8600 playhousesquare.org 43 Advertising Templates Advertising – Ad Template

Playhouse Square Gift Cards The gift that always gets applause…

Purchase by phone (216-640-8800), at our Ticket Window, or... no lines, no waiting with E-Gift Cards... now available at playhousesquare.org.

UPCOMING SHOWS Elvis Birthday Tribute The Australian BeeGees Sesame Street Live January 11 February 18 “Make A New Friend” March 19-22 Huntington Featured Performance The Musical Box Stomp February 20 Huntington Featured Performance January 16-18 Potted Potter Hal Holbrook: March 26-29 KeyBank Broadway Series “Mark Twain Tonight” Pippin February 21 Peking Acrobats February 3-15 March 27 Barefoot Contessa Huntington Featured Performance Ina Garten America’s Got Downton Defending the Caveman March 3 April 18 February 4-15

216-241-6000 Group Sales 216-640-8600 playhousesquare.org 44 Advertising Templates Advertising – Ad Template

MICHAEL STANLEY

Congratulations from 45 Advertising Templates Advertising – Ad Template

Playhouse Square staff and trustees applaud Jane Smith!

A world-class performing arts center, arts education champion and downtown developer

playhousesquare.org 46 Advertising Templates Advertising – Ad Template

Playhouse Square staff and trustees applaud John Smith!

A world-class performing arts center, arts education champion and downtown developer playhousesquare.org 47 Advertising Templates Advertising – Digital Ad Templates

MARCH 5-24

December 7-9 48 Advertising Templates Advertising – Digital Signage

Sidewalk LCD Marquee Stylon Dance Dance Showcase Dance Showcase Showcase

SEPTEMBER 5

Video Board Dance Showcase SEPTEMBER 5 49 Advertising Templates

TV Spots

For tagging televisions spots with the Playhouse Square brand, note that all rules outlined in this style guide apply. For specific questions, please contact Cindi Szymanski, Assistant Director of Brand Marketing & Communications, at 216-640-8660. 50 Variations of Usage GE Chandelier Icon Usage Examples

Playhouse Square applauds Chris Connor

playhousesquare.org

2018-2019 Miscellaneous

Quick Reference -Breakdown of Color Palette

51 Quick Reference Color Palettes

Primary Logos

PMS 208 Black

Secondary Logos

i happenin

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org

i happenin

playhousesquare.org Miscellaneous

Quick Reference -Breakdown of Color Palette

Miscellaneous

Quick Reference -Breakdown of Color Palette i happenin

PlayhouseSquare.orgPrimary Logos

Accent Graphics PMS 208 i happenin Black Primary Logos PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320

PMS 208 Black

Secondary LogoLogos

i happenin

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org Secondary Logos

i happenin

PMS 208 Black PMS 2755 PMS 877 Gold playhousesquare.org

i happenin

playhousesquare.org

78 i happenin

playhousesquare.org

i happenin

PlayhouseSquare.org i happenin Accent Graphics i happenin PlayhouseSquare.org

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320 Accent Graphics i happenin

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320

78 Miscellaneous

Quick Reference -Breakdown of Color Palette

Miscellaneous

Quick Reference -Breakdown of Color Palette 52 Quick Reference Color Palettes Primary Logos

PMS 208 Black Primary Logos GE Chandelier Icon

PMS 208 Black Gold PMS 208 PMS 877

Gold Watermark PMS 208 Watermark PMS 877 20% tint 20% tint 20% tint

Secondary Logos

i happenin

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org Secondary Logos

i happenin

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org Accent Graphic – Retro Sign Mark i happenin

playhousesquare.org

PMS 1235 PMS 208 Black

i happenin

playhousesquare.org

i happenin

PlayhouseSquare.org i happenin

Accent Graphics i happenin PlayhouseSquare.org

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320 Accent Graphics i happenin

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320

78 53 Quick Reference Logo Options

Preferred Primary Logo This is the preferred version of our logo.

Primary Logo with Name Variations Use for out-of-market communications and when full organization name is required. Miscellaneous 54 Quick Reference Logo Options Quick Reference -Breakdown of Color Palette

Lockup Preferred format with sub-brand logos.

Primary Logos

PMS 208 Black

Lockup with Primary Logo and Name Use for out-of-market communications or when full organization name is required.

Secondary Logos

i happenin

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org

i happenin

playhousesquare.org

Secondary Logo Ligature Consult with Marketing Department before using.

i happenin

PlayhouseSquare.org

Accent Graphics i happenin

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320

78 55 Quick Reference Where to Find...

Where to Find...

You can find our logos on the “Scans” drive in Playhouse Square OFFICIAL Logos folder. All of the versions and accent graphics are there.

Does someone outside of the organization need our logo? Send them to playhousesquare.org/logo.

Approved fact sheets and photos are available for download at playhousesquare.org/press.

Can’t find what you need? Contact: Autumn Kiser Senior Vice President, Revenue & Marketing 216-640-8650 [email protected]

Cindi Szymanski Assistant Director, Brand Marketing & Communications 216-640-8660 [email protected]