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CS5.5 Battle Card

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CS5.5 Battle Card Sell up to Adobe® Creative Suite® 5.5 Grow an incoming CS5.5 order I would like to order.. STEP 1: CS5.5 Photoshop® InDesign® Illustrator® Flash® Dreamweaver® After Effects® Adobe Premiere® Ask about other Pro Adobe products they use. Already know which suite Using other Adobe edition is for you? products? Using Photoshop too? Using Photoshop too? Using Photoshop too? Yes No Yes Yes Yes Yes STEP 2: What kind of work What kind of work are What kind of work are What kind of work are Find out about the are you or your team you or your team doing? you or your team doing? you or your team doing? doing? work they do. Print, web, and Web or mobile devices, content Video editing, motion graphics, Just print content created created with Flash or HTML5, or and special effects with Flash web application development STEP 3: Suggest Suggest Suggest Suggest Suggest a version of CS5.5 for their work. CS5.5 Design CS5.5 Design CS5.5 Web Premium CS5.5 Production Premium Standard Premium STEP 4: Find opportunities to Do you also upsell to CS5.5 Master want to create Do you also Collection by asking interactive want to create Do you also want to produce Do you also want to produce print what else they want content without video? print and video? and do web publishing? to do. coding? Yes Yes Yes Yes STEP 5: Move them from shrinkwrapped purchases to licensing: Tell them they can save money and simplify software management by consolidating creative users CS5.5 Design Premium CS5.5 Master Collection and standardizing on a version of CS5.5. Selling Adobe Creative Suite 5.5 What’s in each edition? Editions of Adobe Creative Suite 5.5 For print-centric For web developers, For video editors and For cutting-edge designers and For designers interactive designers, motion graphics and creative pros and print professionals and RIA* developers visual effects artists education RETAIL DESIGN DESIGN WEB PREMIUM PRODUCTION MASTER PRODUCT WHAT IT’S FOR PRICE STANDARD PREMIUM PREMIUM COLLECTION Adobe Photoshop® CS5 Editing and composting images, plus 3D tools, US$999 l l l l Extended motion content, and advanced image analysis Adobe Photoshop CS5 Editing and compositing images US$699 l Creating vector-based graphics for print, web, Adobe Illustrator® CS5 US$599 l l l l l video, and mobile Designing professional layouts for print and Adobe InDesign® CS5.5 US$699 l l l digital publishing Creating, protecting, collaborating on, and Adobe Acrobat® X Pro US$449 l l l l high -end printing of PDF documents Designing interfaces and interactive content Adobe Flash® Catalyst® CS5.5 US$399 l l l l without writing code Creating rich interactive content across platforms Adobe Flash Professional CS5.5 US$699 l l l l and devices Adobe Flash Builder™ 4.5 Premium Developing data-centric applications US$699 l l Designing, developing, and maintaining Adobe Dreamweaver® CS5.5 US$399 l l l standards-based websites and applications Rapidly prototyping websites and applications Adobe Fireworks® CS5 US$299 l l l and optimizing web graphics Simplifying website management with no Adobe Contribute® CS5.5 US$199 l l coding required Accelerating digital video production with the Adobe Premiere® Pro CS5.5 US$799 l l Adobe Mercury Playback Engine Adobe After Effects® CS5.5 Creating motion graphics and visual effects US$999 l l Creating, editing, and enhancing audio for Adobe Audition® CS5.5 US$349 l l broadcast, video, and film Recording direct-to-disk and tapeless video and Adobe OnLocation™ CS5.5 — l l (included with Adobe Premiere Pro) on-set monitoring Authoring searchable content for DVDs, Blu-ray Adobe Encore® CS5.5 — l l (included with Adobe Premiere Pro) Discs, and the web Cost if purchased individually: US$2,446 US$4,542 US$4,741 US$4,843 US$7,587 Cost of suite edition: US$1,299 US$1,899 US$1,799 US$1,699 US$2,599 * RIA = Rich Internet applications Adobe, the Adobe logo, Acrobat, Adobe Audition, Adobe OnLocation, Adobe Premiere, After Effects, Contribute, Creative Suite, Dreamweaver, Encore, Fireworks, Flash, Flash Builder, Adobe Systems Incorporated Flash Catalyst, Illustrator, InDesign, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. 345 Park Avenue San Jose, CA 95110-2704 USA © 2011 Adobe Systems Incorporated. All rights reserved. www.adobe.com 91046410 2/11.
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