ONLINE TRACKING AND ZOMBIE COOKIES TODAY
1. tracking mechanisms 2. prevalence: web 3. prevalence: mobile 4. consumer choice 5. existing incentives 6. what to do BROWSERS PRIVACY BY DESIGN 3rd Party beacon HTTP
beacon http://pixel.quantserve.com/seg/p-6fTutip1SMLM2.js
GET /seg/p-6fTutip1SMLM2.js HTTP/1.1 Host: pixel.quantserve.com User-Agent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US; rv:1.9.2.13) Gecko/20101203 Firefox/3.6.13 Accept: */* Accept-Language: en-us,en;q=0.5 Accept-Encoding: gzip,deflate Accept-Charset: ISO-8859-1,utf-8;q=0.7,*;q=0.7 Keep-Alive: 115 Connection: keep-alive Referer: http://www.huffingtonpost.com/2011/01/24/google-chrome-firefox-do-not-track_n_813189.html Cookie: mc=4d441f48-a100a-1f66c-277f6; d=EM0BPAGBBoHxDBi6IIgwALhQnyAAiCD8sQmnDMQLEAC_UA HTTP
observer identifier activity
http://pixel.quantserve.com/seg/p-6fTutip1SMLM2.js GET /seg/p-6fTutip1SMLM2.js HTTP/1.1 Host: pixel.quantserve.com User-Agent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US; rv:1.9.2.13) Gecko/20101203 Firefox/3.6.13 Accept: */* Accept-Language: en-us,en;q=0.5 Accept-Encoding: gzip,deflate Accept-Charset: ISO-8859-1,utf-8;q=0.7,*;q=0.7 Keep-Alive: 115 Connection: keep-alive Referer: http://www.huffingtonpost.com/2011/01/24/google-chrome-firefox-do-not-track_n_813189.html Cookie: mc=4d441f48-a100a-1f66c-277f6; d=EM0BPAGBBoHxDBi6IIgwALhQnyAAiCD8sQmnDMQLEAC_UA PROFILE observer identifier activity
+ + = PROFILES
cobalt - - [ 3/Aug/2011:15:45:36 -0700] "GET http://www.google.com/search?sourceid=chrome&ie=UTF- 8&q=artisan+hotel+las+vegas HTTP/1.1" - - "-" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_8) AppleWebKit/535.1 (KHTML, like Gecko) Chrome/13.0.782.107 Safari/535.1" cobalt - - [ 3/Aug/2011:15:46:14 -0700] "GET http://twitter.com/ashk4n HTTP/1.1" - - "-" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_8) AppleWebKit/535.1 (KHTML, like Gecko) Chrome/13.0.782.107 Safari/535.1" cobalt - - [ 3/Aug/2011:15:47:28 -0700] "GET http://static.huluim.com/system/hulu_108321_0729114110_1.css HTTP/1.1" - - "http://www.hulu.com/the-big-gay-sketch-show" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_8) AppleWebKit/535.1 (KHTML, like Gecko) Chrome/13.0.782.107 Safari/535.1" cobalt - - [ 3/Aug/2011:15:48:25 -0700] "GET http://www.spearmintrhinolv.com/ HTTP/1.1" - - "http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=spearment+rhino" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_8) AppleWebKit/535.1 (KHTML, like Gecko) Chrome/13.0.782.107 Safari/535.1" cobalt - - [ 3/Aug/2011:15:49:22 -0700] "GET http://static.howstuffworks.com/en-us/skins/health/white-arrow.png HTTP/1.1" - - "http://health.howstuffworks.com/wellness/natural-medicine/home-remedies/home-remedies-for- genital-herpes.htm" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_8) AppleWebKit/535.1 (KHTML, like Gecko) Chrome/13.0.782.107 Safari/535.1" PROFILES ECOSYSTEM • 2009 study at Berkeley
• examined top 100 most-visited websites
• sample from ~30,000-45,000 users
• examine prevalence of 3rd party cookies / beacons / etc
http://knowprivacy.org/ MANY OBSERVERS
Monthly Traffic DOMAIN Number of Beacons (In Millions of Users) Found on Domain
150 120 90 60 30 0 0 20 40 60 80 100
blogspot.com typepad.com google.com blogger.com msn.com aol.com yahoo.com huffingtonpost.com photobucket.com tripod.com careerbuilder.com nytimes.com monster.com time.com reference.com merriam-webster.com cnn.com comcast.net answers.com geocities.com
metacafe.com hulu.com bankofamerica.com bizrate.com att.com wordpress.com walmart.com citysearch.com ticketmaster.com netflix.com amazon.com gamevance.com pronto.com ask.com allrecipes.com gamespot.com imdb.com adobe.com go.com youtube.com nbc.com linkedin.com scribd.com digg.com webmd.com mapquest.com live.com weather.com ehow.com download.com about.com facebook.com associatedcontent.com people.com reuters.com classmates.com whitepages.com yellowpages.com myspace.com microsoft.com pogo.com ign.com cnet.com geocities.com answers.com comcast.net cnn.com merriam-webster.com reference.com time.com monster.com nytimes.com careerbuilder.com tripod.com photobucket.com huffingtonpost.com yahoo.com aol.com msn.com blogger.com google.com typepad.com blogspot.com wellsfargo.com wikimedia.org irs.gov flickr.com paypal.com craigslist.org wikipedia.org sears.com areaconnect.com vzw.com symantec.com ezinearticles.com capitalone.com usps.com hp.com verizonwireless.com comcast.com zynga.com target.com dell.com jcpenney.com shopzilla.com chase.com bestbuy.com windows.com nih.gov smarter.com icq.com ups.com apple.com evite.com verizon.com overstock.com reunion.com ebay.com simplyhired.com expedia.com top100 websites top100 81 MANY OBSERVERS 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 1 0 0 1 1 1 1 1 0 0 1 0 1 1 1 1 1 1 1 0 1 0 1 1 1 0 1 1 1 1 1 1 1 0 0 1 1 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 0 1 1 0 1 1 1 Google Analytics 70 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 1 0 1 1 0 0 0 0 1 1 0 1 1 Doubleclick 60 unique unique trackers 1 0 0 1 1 0 0 1 1 0 0 1 0 0 0 0 1 1 0 1 0 0 0 0 0 0 0 1 1 1 0 1 0 1 1 0 0 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 Microsoft Atlas 57 1 0 1 1 1 0 0 1 1 0 1 1 0 0 0 1 1 1 0 1 1 0 1 0 0 1 1 1 0 1 0 1 0 1 0 1 0 0 1 0 1 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0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 gumgum 100 10 10 10 10 10 11 11 12 12 12 12 12 13 13 15 15 15 16 16 16 16 17 17 17 17 18 18 18 19 19 20 20 21 21 22 22 22 22 25 25 27 27 28 29 31 44 75 0 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 6 6 6 6 7 7 7 7 8 8 8 9 MANY OBSERVATIONS google ‘trackers’ on 88% of websites we sampled
Google AdSense (139,972)
Google Analytics DoubleClick (280,025) (104,935) 88.4%
Google FriendConnectGoogle Google Widgets (2,496)(348,059 Unique Domains in Mar ’09)(2,457) MANY OBSERVATIONS
“10,000 new websites integrate with Facebook every day“ Sheryl Sandberg - Facebook COO - Oct 2010
“Users submit about 650,000 comments every minute”
Ken Deeter on Live Commenting - Jan 2011 ECOSYSTEM
http://lumapartners.com/ ECOSYSTEM MOBILE SMARTPHONES • 2010 study for the Wall Street Journal
• examined top 100 most popular ‘apps’ (50 iPhone / 50 Android)
• looked for leakage of ‘sensitive information’
• looked for transmission to 1st* and 3rd parties
• include SSL encrypted traffic*
http://blogs.wsj.com/wtk-mobile/ SENSITIVE DATA PROFILE
observer + identifier + activity =
persistent TRANSMISSION
• 47 apps sent location to 1 or more parties
• 56 transmit unique device id’s
• phone numbers, (entire) address books, sms messages sometimes sent to 1st/3rd parties LOCATION ECOSYSTEM SURPRISING? SURPRISE ?! CHOICE CHOICE
NAI OPT-OUT INTERFACE CHOICE CHOICE
• consumers need to know about tracking • opt-outs are brittle • there’s no mechanism to opt out of tracking NO CHOICE?
OPT-OUT of OPT-OUT of TARGETING TRACKING CHOICE CHOICE NO CHOICE?
•2009 study at Berkeley on “Flash Cookies”
• identified 54 of the top 100 websites uses ‘flash cookies’
• tracking mechanism outside the control of most consumers
• 31 sites had matching cookies to enable respawning’ (circumvention)
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1446862 ZOMBIES STRIKE
Flash Cookies NO CHOICE? NO CHOICE? (V2)
•2011 followup Berkeley Study
• 37 of the top 100 websites uses ‘flash cookies’
• 15 of the top 100 uses HTML5 storage (ala ringleader)
• ~5000 third party cookies set from just using top100 websites
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1898390 ZOMBIES STRIKE AGAIN TECH HULU RESPAWN
Initially using 3rd party Flash code from Quantcast
but... HULU DIY HULU RESPAWN V2
Via Flash in http://www.hulu.com/guid.swf?v2 function setComputerguidInFSO(value) { com.ns.utils.ConsoleLogger.getInstance().debug("setComputerguidInFSO: Start"); _globalFSO = SharedObject.getLocal("BeaconService", "/"); _globalFSO.data.computerguid = value; _globalFSO.flush(); com.ns.utils.ConsoleLogger.getInstance().debug("setComputerguidInFSO: Done"); } HULU RESPAWN V2+
Via HTML5 / IE LocalStorage in http://static.huluim.com/system/hulu_107336_0728135042_1.js
Safari/Mozilla/Chrome Internet Explorer params = Object.extend(params, { var userData = backend.create(function() { user_id: Behaviors.getUserId(), return !! window.ActiveXObject && msieVersion() >= 7.0; history: UserHistory.get_history(), }, function() { watched_history: UserHistory.get_watched_history(), guid: Beacon.computerGUID() var store = appendDiv(function(div) { }); div.id = '_cram_userData'; div.style.display = 'none'; var store = window.localStorage; div.addBehavior('#default#userData'); }); this.set = function(k, v) { store.load("_cram"); if (store) store.setItem(k, v); } KISSMETRICS RESPAWN
Via Flash, HTML5, AND Cache ETag in http://doug1izaerwt3.cloudfront.net/5a68d120b211c810289fc36493663648821d58aa.1.js
FLASH: ifc = initializeFlashCookie fsc = flashSaveCookie fgc = flashGetCookie
HTML5 LocalStorage: Cache ETags: KM_CID ils = initializeLocalStorage lss = localStorageSave lsg = localStorageGet
IE UserData: iud = initializeUserData uds = userDataSave udg = userDataGet http://pastebin.com/FhUYuRsb ETAGS via http://i.kissmetrics.com/i.js
INITIAL REQUEST: GET /i.js HTTP/1.1 Host: i.kissmetrics.com
RESPONSE: Etag: "Z9iGGN1n1-zeVqbgzrlKkl39hiY" Expires: Sun, 12 Dec 2038 01:19:31 GMT Last-Modified: Wed, 27 Jul 2011 00:19:31 GMT Set-Cookie: _km_cid=Z9iGGN1n1-zeVqbgzrlKkl39hiY;expires=Sun, 12 Dec 2038 01:19:31 GMT;path=/;
SUBSEQUENT REQUEST: GET /i.js HTTP/1.1 Host: i.kissmetrics.com If-None-Match: "Z9iGGN1n1-zeVqbgzrlKkl39hiY"
CONTENTS: VAR KMCID='Z9iGGN1n1-zeVqbgzrlKkl39hiY'; if(typeof(_kmil) == 'function')_kmil(); CACHED ETAG MATCHING 1ST PARTY COOKIES PRIVATE BROWSING? KISSMETRICS API MANY TECHNIQUES MANY ACTORS
Convertro MANY LAWSUITS CHOICE? SURPRISE ?! THE LOVESTORY DEFAULTS
only browser that blocks 3rd party cookies by default INCENTIVE$ (PLATFORMS <3 ADS)
BROWSERS <3
only browser that <3 doesn’t have web advertising business <3
INCENTIVE$
$ $$$ consumers developers initial revenue from ongoing revenue sale of phone from app sales (licensing/etc)
smartphone platforms = advertisers ongoing revenue from advertising FACEBOOK: APPS FACEBOOK: INCENTIVES PERCEPTIONS
our browsers are our ‘user agent’
we ‘buy’ our mobile devices facebook is for us to connect to ‘our friends’ “if you're not paying for it, you're the product being sold” WHAT TO DO?
http://mobilescope.net MobileScope:+demo+ MobileScope:+primary+concepts+
• use+handset+agnos7c+network+inspec7on+to+ detect+pa:erns+
• applica7ons+for+both+security+&+privacy+
• toggle+on/off+as+needed+to+analyze+new+or+ suspect+applica7ons+ mobilescope:+current+capability+
• traffic+inspec3on+for+any+handset+capable+of+PPTP+ VPN+
• SSL+inspec3on+for+iOS+devices+
• rudimentary+self?service+enrollment+
• basic+signatures+for+mobile+malware+and+PII+leaks+ mobilescope:+next+steps+
• bulletproof+/+easy+self5enrollment+ • op6onal+auto5detec6on+of+unique+iden6fiers+ • SSL+VPN:+be?er+NAT+traversal+ • SSL+inspec6on+for+Android+devices?+ • autoconfigura6on+for+Android?+ • enhanced+signatures+for+mobile+malware+and+ PII+leaks+ • be?er+visualiza6on+/+communica6on+of+results+ mobilescope:+technical+concerns+
• VPN+API’s+are+private+and/or+immature+
• proxy+architecture+creates+latency+
• storing+“dossiers”+on+end+users+makes+us+a+target+
• egress+filtering/fraud+detecCon+on+our+network+
BUT WHACK-A-MOLE? we need policy AND technology working in tandem DO NOT TRACK
IDEA: create a reliable signal to companies that a given user does not wish to be tracked DEFINITION observercollect identifieridentify eventuse IMPLEMENTATIONS
header based signal blocking collection OPEN QUESTIONS OPEN QUESTIONS
• what should the default be? (what’s the right balance?)
• can consumers reasonably judge risk?
• will control mechanism enable even more invasive collection? (affirmative consent = worse practices)
• does this paradigm favor certain players? (i.e those with 1st party relationships)
• how will international compliance be enforced? OVERLOAD OPT-IN?
compelling consent REASONABLE RISK?
BACKUPS? BEHAVIORAL ECONOMICS
hyperbolic discounting / availability heuristic • what should the default be? (what’s the right balance?)
• can consumers reasonably judge risk?
• will control mechanism enable even more invasive collection? (affirmative consent = worse practices)
• does this paradigm favor certain players? (i.e those with 1st party relationships)
• how will international compliance be enforced? QUESTIONS?
[email protected] twitter: ashk4n
http://knowprivacy.org http://blogs.wsj.com/wtk-mobile/ http://ashkansoltani.org/img/location_ecosystem.jpg http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1446862