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Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results

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Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results Report Prepared for the City of Vancouver & Mobi Partners April 2017 -V1 Dr. Meghan Winters’ Cycling Research Team Simon Fraser University Analysis in SAS by Nimesh Patel Report Preparation by Suzanne Therrien With funding from the Canadian Institutes of Health Research and The City of Vancouver Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results Contents EXECUTIVE SUMMARY .................................................................................................................................. 3 RESPONDENT DEMOGRAPHICS .................................................................................................................... 5 TRANSPORTATION PATTERNS ....................................................................................................................... 6 PERCEPTIONS OF CYCLING SAFETY IN VANCOUVER ..................................................................................... 8 MOBI BIKE SHARE USE ................................................................................................................................ 10 HELMET USE ................................................................................................................................................ 13 MOTIVATORS & BARRIERS .......................................................................................................................... 15 MOBI CUSTOMER SERVICE.......................................................................................................................... 21 APPENDIX A: FULL INVENTORY OF 2016 MOBI MEMBER ONLINE SURVEY QUESTIONS ............................ 25 Version 20170410 For City of Vancouver & Mobi Partners 2 | P a g e Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results EXECUTIVE SUMMARY Context This survey was a joint effort between Dr. Meghan Winters and colleagues and the Mobi Bike Share provider (Cycle Hop) with input from the City of Vancouver. It was designed to include questions that would meet both team’s informational needs regarding Vancouver public bike share members. For a full set of questions included in the survey refer to Appendix A. With approval from the SFU ethics board, it was programmed and launched through the SFU approved Fluid Survey™ online platform. This report provides a selection of results from completed surveys. Response All annual and monthly members of the Vancouver Public Bike Share system (Mobi) as of November 14, 2016, (N=4862) were invited to participate in a survey via an email invitation with a link to an online questionnaire. The survey was hosted on the Fluid Survey platform and was open for two weeks (November 16-30, 2016) with a result of 37% (n=1759) completing the survey. Respondent Demographics Respondents identified as 57% male, with the overall sample being young (39% <35 years, 47% 35-54 years and 13% 55+). Two-thirds (65%) were born in Canada. A majority worked (78% full-time, 8% part- time); were educated (24% college, 30% undergraduate degree, 20% graduate degree); and had household income above $100,000 before taxes (45%). Transportation Patterns Walking was the top everyday mode of transportation (31%), followed by driving (26%) and bicycling (16%). Participants had an average of 1.7 adult bikes, and 0.9 motor vehicles per household. A total of 61% also belonged to a car share program. Thirty-seven percent (37%) of Mobi member respondents indicated not owning their own personal bike. Forty-one percent (41%) reported riding Mobi bikes at least once or more weekly. Perceptions of Cycling Safety in Vancouver Most (72%) thought cycling was somewhat (59%) or very (13%) safe in Vancouver. By in large, members also felt the program has had a positive impact on road safety, the easy of connecting with public transit, the image of Vancouver, the promotion of active transportation and the health of the population Mobi Bike Share Use Most learned about Mobi through social media (25%) or from seeing the bikes/stations on the street (24%). Forty-one percent (41%) reported riding Mobi bikes at least once or more weekly and 80% had taken more than 4 trips since becoming a member. As a result of member’s use of Mobi 43% reported walking less (and 11% more), 38% using transit less and 29% riding their own personal bicycle less. Version 20170410 For City of Vancouver & Mobi Partners 3 | P a g e Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results Helmet Use About half (53%) report typically using the Mobi helmets when they ride the Mobi bikes, and an additional 17% report wearing their own personal helmet, with the remaining reporting no helmet (26%) or preferring not to say (4%). Top reasons cited for not wearing a helmet were sanitary concerns with a shared helmet (34%), not usually otherwise wearing a helmet (19%), not needing a helmet for riding slowly and in quiet areas (13%), and poor fit (11%). Motivators & Barriers Top motivators to using the system were being able to ride one-way/for just part of one’s trip (79%); not having to worry about having one’s bike stolen (65%); and being able to get around more easily than other types of transportation (62%). Top barriers to riding Mobi bikes more were rain and bad weather (53%); not having stations where members are coming from (e.g. home) or going (e.g. work, school) (53%); and not wanting to ride on hills (25%) or in traffic (23%) along one’s route. Overall, members indicated strong support for expanding the operating area for the system but popularly recommended more stations in general and specifically in residential areas. Mobi Customer Service The Mobi member experience was overall rated well, including plan options, pricing, finding stations and locking and unlocking a bike. Largest areas needing attention or improvement include customer service, methods to report problems with the bikes, lighting and maps at station. Fewer than 60% thought the Mobi app, online map and website were good or excellent also revealing opportunity for improvement. Version 20170410 For City of Vancouver & Mobi Partners 4 | P a g e Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results RESPONDENT DEMOGRAPHICS 40% Age by gender Born in Canada? 30% Female Male 20% 20% 17% No, 35% 11% 10% Yes, 65% 16% 6% 1% 10% 8% 2% 0% 4% 0% 2% 1% 18-24 25-34 35-44 45-54 55-64 65-74 75+ Average # children & adults per 1 Occupational status household 0.8 2.0 1.9 0.6 1.5 0.4 1.0 0.2 0 0 0 0 0 0 0 0.5 0.2 0.1 0 0 0 0 0 0 0 0 0.0 # children <5 # children 5- # adults 16+ 15 Highest level of education Household income before taxes 40% 30% (16% no response) 30% 30% 24% 21% 20% 20% 20% 16% 14% 13% 12% 12% 9% 10% 10% 2% 6% 4% 0% 3% 0% Version 20170410 For City of Vancouver & Mobi Partners 5 | P a g e Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results TRANSPORTATION PATTERNS Overall, which mode of transportation do you use most often to get around? Taxi, 0.1% Seabus, 0.2% Other*, 1.2% Motorcycle, 0.2% Car share, 3.0% I prefer to not answer, 0.1% Skytrain, 9.4% Walk, 30.6% Bus, 13.9% Bicycle, Private motor 15.5% vehicle, 25.8% * Other includes: an equal mix of modes—can’t pick one (n=8), main mode varies by season (n=2), a mix of modes depending on destinations (n=5), West Coast Express (n=3), water taxi (n=2) Primary mode of transportation n % Car share member? Walk 538 30.6% Private motor vehicle 453 25.8% Bicycle 273 15.5% Bus 244 13.9% No, Skytrain 166 9.4% 39% Yes, Car share 52 3.0% 61% Motorcycle 4 0.2% Seabus 4 0.2% Taxi 2 0.1% Other* 21 1.2% I prefer to not answer 2 0.1% Total Responses 1759 100% Version 20170410 For City of Vancouver & Mobi Partners 6 | P a g e Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results How many of the following are kept in your household? Average (Mean) # Vehicles Per Household Vehicles by Type Household (n=1759 respondents reporting 1.7 n=5216 vehicles total) 1.8 1.6 Motorcycles 1.4 1.2 3% 1.0 0.9 0.8 0.6 Cars, vans, or trucks 0.4 0.2 30% 0.1 0.2 0.0 Bicycles for adults* 0.0 58% Bicycles for children 8% E-bikes** 1% # of vehicle Bicycles for E-bikes** Bicycles for Cars, vans, or Motorcycles per household adults* children trucks n % n % n % n % n % 0 537 31% 1692 96% 1528 87% 601 34% 1631 93% 1 363 21% 41 2% 96 5% 811 46% 92 5% 2 435 25% 9 1% 72 4% 270 15% 20 1% 3 189 11% 0 0% 34 2% 47 3% 5 0% 4 110 6% 0 0% 12 1% 9 1% 0 0% 5 48 3% 0 0% 2 0% 3 0% 0 0% 6 26 1% 1 0% 3 0% 1 0% 0 0% 7 18 1% 0 0% 0 0% 0 0% 0 0% 8 11 1% 0 0% 1 0% 1 0% 0 0% 9 6 0% 1 0% 0 0% 0 0% 0 0% 10 5 0% 0 0% 0 0% 0 0% 0 0% 11 1 0% 0 0% 0 0% 1 0% 0 0% 12 3 0% 0 0% 0 0% 0 0% 0 0% I prefer to not answer 7 0% 15 1% 11 1% 15 1% 11 1% Total respondents 1759 100% 1759 100% 1759 100% 1759 100% 1759 100% Total # type of vehicle 3001 74 426 1568 147 3001 % Vehicle type 58% 1% 8% 30% 3% MEDIAN 1.0 0.0 0.0 1.0 0.0 MODE 0.0 0.0 0.0 1.0 0.0 MIN 0.0 0.0 0.0 0.0 0.0 MEAN 1.7 0.0 0.2 0.9 0.1 *(including tandems, trikes, or cargo bikes without electric assist) ** (including all bikes with any form of assistance) Version 20170410 For City of Vancouver & Mobi Partners 7 | P a g e Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results PERCEPTIONS OF CYCLING SAFETY IN VANCOUVER Overall, how safe do you think cycling is in Vancouver? 70% 59% 60% 50% 40% 30% 20% 18% 13% 9% 10% 2% 0% Very Safe Somewhat Safe Neither Safe Nor Somewhat Dangerous Very Dangerous Unsafe Response n % Very Safe 220 13% Somewhat Safe 1030 59% Neither Safe nor Unsafe 162 9% Somewhat Dangerous 309 18% Very Dangerous 27 2% Don't Know/Not Sure 10 1% I prefer to not answer 1 0% TOTAL 1759 100% Version 20170410 For City of Vancouver & Mobi Partners 8 | P a g e Understanding a New Bikeshare Program in Vancouver 2016 Mobi Member Survey Results In your opinion, what impact has the implementation of Mobi had on..
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