Comeback year for the first 50 agencies in broadcast billing Dr. Parker totes up the score on minority employment Broadcasting oNov27 The newsweekly of broadcasting and allied arts Our 42nd Year 1972 7 '1 Ziff" . This lawyer has clients in 130 cities! He works for them any time of the day and night. And demonstrates conclusively that many stations' best offense is agood defense attorney. Retain PerryMason. Viacom Byron now mass - produces Sony 3/4" VIDEOCASSETTES We're ready now with Sony duplicating equipment to reproduce- fast -any number of copies of Sony Videocassettes. Top quality Byron reproduction (clearly the best) in color or black and white. These are the industry accepted cassettes that play back through the Sony Player and any standard TV set. SEE THE FANTASTIC SONY COLOR //WIl/I/tlP/w it R v Ì Ñ iliq VIDEOCASSETTE SYSTEMS AT BYRON IIN//ISIRS ll //IIUI IÌIII I/ II ,,:I See a demonstration. And operate it yourself, to see its utter simplicity. You can record and ploy back any TV program or play back copies of your existing film or tape programs. It's the system that's ready to go to work NOW. byro nCOLOR -CORRECT® BEAM RECORDING III ELECTRON 65 K Street, Northeast, Washington, D.C. 20002 202/783 -2700 FOR BLACK AND WHITE World's Most Sophisticated Video Tape and Film Laboratories BroadcastingoNov27 CLOSED CIRCUIT 5I CBS denies IBEW charge of collusion. AT DEADLINE 8 DATEBOOK 10 OPEN MIKE 11 Whether spread with No. Jelly or Pledge, TV comes up a flexible, fun medium. MONDAY MEMO 12 Back with a vengeance: the radio -TV billings for the top -50 advertising agencies. Annual { Broadcasting survey shows J. Walter Thompson again in first place; Y &R up from fifth to second. LEAD STORY 15 What broadcasters told the FCC about minority employment comes back to haunt them under the auspices of the Rev. Dr. Parker. :MEDIA 26 CHANGING HANDS 32 Eleventh -hour injunction keeps AFTRA at work for CBS. 32 Michigan congressman sees fair sailing for renewal bills on the. Hill. 36 Broadcast Bureau negative on Burden renewals Hartke, Hatfield implicated. 38 ANA packs bags with problems, heads for healing sands of Puerto Rico. BROADCAST ADVERTISING 39 From SAG to the networks: We've only begun on the rerun issue. PROGRAMING 43 The growing separatist movement in AM -FM calls. 44 Sigma Delta Chi finds freedom of information less than it ought to be. BROADCAST JOURNALISM 46 Broadcast journalism focus moves to Nassau with the RTNDA. 47 The government backs off on that Norfolk obscenity case. MUSIC 48 Good news on prices for cable: a utilities label it hopes won't stick. CABLE 50 BBDO has second thoughts on that public offering. FINANCE 51 FATES & FORTUNES 54 FOR THE RECORD 57 First Amendment absolutist in broadcasting's corner: Senator Sam Ervin. PROFILE.. 67 EDITORIALS 68 Published 51 Mondays a year. (combined Issue at yearend) by Broadcasting Publications Inp., 1735 DeSeles Street, N.W., Washington 20036: Second -class postage paid at Washington and additional offices. Single Issues Si. Subscriptions: one year '$20, two years $37.50, three years $50. Add $52 yearly for special delivery. S65 for art mail, $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting yearbook $14.50, Cable Sourbebook $8.50. WEYI TV Sagi naw FI ¡ nt Bay City a Rust Craft Broadcasting station, is now represented nationally by Katz Television. KATZ TELEVISION New York /Atlanta /Boston /Charlotte /Chicago Dallas /Detroit /Los Angeles /Philadelphia /St. Louis /San Francisco Closed Circuit® Spacecom liable, as opposed to 69% for newspapers, Wiley, who heads special unit staffing for instance, TV news led newspapers by inquiry, would be asked to reopen sec- FCC this week returns to question of 78% to 71% among high- school edu- tion on political broadcasting. establishing domestic communications - cated, by 76% to 68% among college - satellite policy amid indications that it educated, by 77% to 69% among those Self defense will approve creation of Space Communi- earning $10,000 or more per year and by Growing attacks on drug advertising are cations Corp. -proposed joint venture of 77% to 74% among those making $15,- worrying broadcasters more and more Communications Satellite Corp., Lock- 000 or more. Radio news also led news- and are leading to conviction that manu- heed Aircraft Corp. and MCI Communi- papers, though by somewhat narrower facturers should be persuaded or forced cations. Approval would clear way for margins, on all these demographics ex- to practice more restraint in commercials. implementation under which Comsat cept $15,000 -plus, where newspapers led Broadcasting, after all, only is conduit for would provide domestic communications- by two points. Magazine news ranked advertising messages and should not bear satellite service solely for AT &T. Com- fourth throughout. brunt of opposition, goes this line of rea- mission, in original policy statement in As to sources of most news, television soning which surfaced again at radio June, disallowed that agreement (BROAD- was number one but by narrower margins code board meeting in Atlanta last week. CASTING, June 19). in upper- income and higher -education It was topic of informal discussion at TV Commission staff is said to be recom- groups. Newspapers, in fact, came within code review board meeting in San Diego mending approval of Spacecom deal, and one point (61% to 62 %) of tying TV in last month. Consensus seems to be that three votes for it considered certain are $15,000 -plus group and led by one (59% subject of drug advertising and what to those of Chairman Dean Burch, Com- to 58 %) among college-educated. In do to protect it must be faced by National missioners Charlotte Reid and Richard terms of believability it was television by Association of Broadcasters' TV and E. Wiley. Commissioner Robert E. Lee, wide margin in all categories. radio boards when they meet in January. who had split with his Republican col- leagues in June, is expected to provide Fading dream? Undervaluation? swing vote, with Commissioner Benja- are in major min L. Hooks, who did not join com- Informed political circles in Arizona Independent television stations possibility that may follow up mission until July, providing additional beginning to discount markets are curious -and However, odds are against com- FCC Chairman Dean Burch will ulti- with research -as to what extent agencies support. seat now on in- mission reversing itself to point that it mately succeed to U.S. Senate subjectively consider rating point Mr. in viewer "at- lifts restrictions it imposed on AT &T for occupied by Barry Goldwater, dependent to be worth less restric- Burch's friend and mentor. It had been tentiveness" and therefore in price when at least initial three -year period; who tions will limit AT &T in space to its widely speculated that Mr. Burch, compared with rating point of network- services, such as long- distance ran Senator Goldwater's 1964 campaign .affiliate's similar show in same market. monopoly was next moves telephone, and bar it from other business, for Presidency, planning Agencies, independents say privately, and network- program in his career to set himself up for Senate tend to downgrade unaffiliated stations' such as private-line Gold- transmission. race in 1974, assuming Senator ability to gain or hold viewer attentive- water doesn't seek re- election. Word from ness because generally ratings are lower highest levels of Arizona Republicanism on independents. Ill winds now is that by that time Mr. Burch would What's described as rash of hypoing cases encounter strong competition for Repub- Farewell package lican nomination. -special promotions by stations to boost With Chairman Dean Burch scheduled to audiences -during this fall's local -audi- for 10-day visit to Japan, causing con- depart Thursday ence measurement periods is Nothing settled FCC staffers are striving to get items cern Rating Council and at Broadcast is concerned, ready for regular Wednesday meeting. National Association of Broadcasters. In- So far as long -range policy FCC may not yet have said its final word Result is that agenda is shaping up as one formed sources say it's predominantly Among matters involved but that on fairness doctrine as it applies to po- of heaviest in months. radiq stations that are that are likely to be considered are those have also engaged in litical broadcasts. Commission spun off some TV stations aspect of its four -part related to program- siphoning problems tactic, which is contrary to guidelines of political- broadcast inquiry into fairness doctrine, and put raised by new technologies that can be both FCC and Federal Trade Commis- for Staff, twist, at least one TV out document in June (BROADCASTING, used to transmit programs pay. sion. In special was in sense rush job; in accordance with instructions issued station and three group -owned radio sta- June 26). But that FCC "com- commission had promised court that part three weeks ago, is drafting orders to give tions are said to have timed fall proposals by Trans ascertainment" projects to coin- of inquiry would be completed before go -ahead to pending munity- And now Chairman and Columbia cide with rating periods, "loading their political campaigns. World Communications Dean Burch is said to feel that commis- Pictures to use telephone lines and busi- markets," as one source put it, "with to con- for of questionnaires" sion would be remiss in failing ness -radio channels, respectively, hundreds of thousands state- transmission and issue notice of while audience measurements were being sider-and distill for use in policy movie learned and problems inquiry and rulemaking to establish basic taken. Rating Council and NAB are ment- lessons policy ( "Closed Circuit," understood to be drafting joint warning.