Comeback year for the first 50 agencies in broadcast billing Dr. Parker totes up the score on minority employment Broadcasting oNov27 The newsweekly of broadcasting and allied arts Our 42nd Year 1972

7 '1 Ziff" . This lawyer has clients in 130 cities! He works for them any time of the day and night. And demonstrates conclusively that many stations' best offense is agood defense attorney. Retain PerryMason.

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CLOSED CIRCUIT 5I

CBS denies IBEW charge of collusion. AT DEADLINE 8

DATEBOOK 10

OPEN MIKE 11

Whether spread with No. Jelly or Pledge, TV comes up a flexible, fun medium. MONDAY MEMO 12 Back with a vengeance: the radio -TV billings for the top -50 advertising agencies. Annual

{ Broadcasting survey shows J. Walter Thompson again in first place; Y &R up from fifth to second. LEAD STORY 15 What broadcasters told the FCC about minority employment comes back to haunt them under the auspices of the Rev. Dr. Parker. :MEDIA 26

CHANGING HANDS 32 Eleventh -hour injunction keeps AFTRA at work for CBS. 32 Michigan congressman sees fair sailing for renewal bills on the. Hill. 36 Broadcast Bureau negative on Burden renewals Hartke, Hatfield implicated. 38

ANA packs bags with problems, heads for healing sands of Puerto Rico. BROADCAST ADVERTISING 39

From SAG to the networks: We've only begun on the rerun issue. PROGRAMING 43 The growing separatist movement in AM -FM calls. 44

Sigma Delta Chi finds freedom of information less than it ought to be. BROADCAST JOURNALISM 46 Broadcast journalism focus moves to Nassau with the RTNDA. 47

The government backs off on that Norfolk obscenity case. MUSIC 48

Good news on prices for cable: a utilities label it hopes won't stick. CABLE 50

BBDO has second thoughts on that public offering. FINANCE 51

FATES & FORTUNES 54

FOR THE RECORD 57

First Amendment absolutist in broadcasting's corner: Senator Sam Ervin. PROFILE.. 67

EDITORIALS 68

Published 51 Mondays a year. (combined Issue at yearend) by Broadcasting Publications Inp., 1735 DeSeles Street, N.W., Washington 20036: Second -class postage paid at Washington and additional offices. Single Issues Si. Subscriptions: one year '$20, two years $37.50, three years $50. Add $52 yearly for special delivery. S65 for art mail, $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting yearbook $14.50, Cable Sourbebook $8.50. WEYI TV

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Spacecom liable, as opposed to 69% for newspapers, Wiley, who heads special unit staffing for instance, TV news led newspapers by inquiry, would be asked to reopen sec- FCC this week returns to question of 78% to 71% among high- school edu- tion on political broadcasting. establishing domestic communications - cated, by 76% to 68% among college - satellite policy amid indications that it educated, by 77% to 69% among those Self defense will approve creation of Space Communi- earning $10,000 or more per year and by Growing attacks on drug advertising are cations Corp. -proposed joint venture of 77% to 74% among those making $15,- worrying broadcasters more and more Communications Satellite Corp., Lock- 000 or more. Radio news also led news- and are leading to conviction that manu- heed Aircraft Corp. and MCI Communi- papers, though by somewhat narrower facturers should be persuaded or forced cations. Approval would clear way for margins, on all these demographics ex- to practice more restraint in commercials. implementation under which Comsat cept $15,000 -plus, where newspapers led Broadcasting, after all, only is conduit for would provide domestic communications- by two points. Magazine news ranked advertising messages and should not bear satellite service solely for AT &T. Com- fourth throughout. brunt of opposition, goes this line of rea- mission, in original policy statement in As to sources of most news, television soning which surfaced again at radio June, disallowed that agreement (BROAD- was number one but by narrower margins code board meeting in Atlanta last week. CASTING, June 19). in upper- income and higher -education It was topic of informal discussion at TV Commission staff is said to be recom- groups. Newspapers, in fact, came within code review board meeting in San Diego mending approval of Spacecom deal, and one point (61% to 62 %) of tying TV in last month. Consensus seems to be that three votes for it considered certain are $15,000 -plus group and led by one (59% subject of drug advertising and what to those of Chairman Dean Burch, Com- to 58 %) among college-educated. In do to protect it must be faced by National missioners Charlotte Reid and Richard terms of believability it was television by Association of Broadcasters' TV and E. Wiley. Commissioner Robert E. Lee, wide margin in all categories. radio boards when they meet in January. who had split with his Republican col- leagues in June, is expected to provide Fading dream? Undervaluation? swing vote, with Commissioner Benja- are in major min L. Hooks, who did not join com- Informed political circles in Arizona Independent television stations possibility that may follow up mission until July, providing additional beginning to discount markets are curious -and However, odds are against com- FCC Chairman Dean Burch will ulti- with research -as to what extent agencies support. seat now on in- mission reversing itself to point that it mately succeed to U.S. Senate subjectively consider rating point Mr. in viewer "at- lifts restrictions it imposed on AT &T for occupied by Barry Goldwater, dependent to be worth less restric- Burch's friend and mentor. It had been tentiveness" and therefore in price when at least initial three -year period; who tions will limit AT &T in space to its widely speculated that Mr. Burch, compared with rating point of network- services, such as long- distance ran Senator Goldwater's 1964 campaign .affiliate's similar show in same market. monopoly was next moves telephone, and bar it from other business, for Presidency, planning Agencies, independents say privately, and network- program in his career to set himself up for Senate tend to downgrade unaffiliated stations' such as private-line Gold- transmission. race in 1974, assuming Senator ability to gain or hold viewer attentive- water doesn't seek re- election. Word from ness because generally ratings are lower highest levels of Arizona Republicanism on independents. Ill winds now is that by that time Mr. Burch would What's described as rash of hypoing cases encounter strong competition for Repub- Farewell package lican nomination. -special promotions by stations to boost With Chairman Dean Burch scheduled to audiences -during this fall's local -audi- for 10-day visit to Japan, causing con- depart Thursday ence measurement periods is Nothing settled FCC staffers are striving to get items cern Rating Council and at Broadcast is concerned, ready for regular Wednesday meeting. National Association of Broadcasters. In- So far as long -range policy FCC may not yet have said its final word Result is that agenda is shaping up as one formed sources say it's predominantly Among matters involved but that on fairness doctrine as it applies to po- of heaviest in months. radiq stations that are that are likely to be considered are those have also engaged in litical broadcasts. Commission spun off some TV stations aspect of its four -part related to program- siphoning problems tactic, which is contrary to guidelines of political- broadcast inquiry into fairness doctrine, and put raised by new technologies that can be both FCC and Federal Trade Commis- for Staff, twist, at least one TV out document in June (BROADCASTING, used to transmit programs pay. sion. In special was in sense rush job; in accordance with instructions issued station and three group -owned radio sta- June 26). But that FCC "com- commission had promised court that part three weeks ago, is drafting orders to give tions are said to have timed fall proposals by Trans ascertainment" projects to coin- of inquiry would be completed before go -ahead to pending munity- And now Chairman and Columbia cide with rating periods, "loading their political campaigns. World Communications Dean Burch is said to feel that commis- Pictures to use telephone lines and busi- markets," as one source put it, "with to con- for of questionnaires" sion would be remiss in failing ness -radio channels, respectively, hundreds of thousands state- transmission and issue notice of while audience measurements were being sider-and distill for use in policy movie learned and problems inquiry and rulemaking to establish basic taken. Rating Council and NAB are ment- lessons policy ( "Closed Circuit," understood to be drafting joint warning. raised in campaign. commission There is, for instance, impact of new Nov. 13). federal election -campaign act. And whole Two old access matters have finally Class differences question of how broadcasters should treat worked their way through staff, but, in Broadcast news media's superiority over ballot issues was raised last week in letter view of size of Wednesday's agenda, may print in terms of reliability credited to to commission from Geoffrey Cowan, not be acted on this week. Issues were them by U.S. public, as shown in inde- former public- interest lawyer in Washing- raised by Congressional Black Caucus pendent study conducted for Television ton who now teaches law at University of and by 14 members of Senate and House Information Office (BROADCASTING, Nov. California at Los Angeles. He said prob- of Representatives, and involve question 20), is no less impressive when survey's lems California's 22 ballot propositions of whether members of Congress have demographics are broken out. Where generated for broadcasters warranted spe- right of access to network facilities to 76% of all respondents considered al- cial commission study. Accordingly, offi- discuss matters of national importance. most all or good part of TV news re- cials said Commissioner Richard E. Staff would say no in both cases.

Broadcasting Nov 27 1972 s The thought is from Thomas Carlyle. The interpretation is by Corita Kent of Immaculate Heart College.

"Every new opinion, at its starting, is precisely in a minority of one."

While few things are as valuable as a new thought, few are so vulnerable. At its beginning, it stands alone against a range of more orthodox thinking. And even before it can begin to be considered, it must make itself heard. Certainly, nothing has done more to enrich the competition of ideas than modern broadcasting. Through broadcasting, responsible new opinion can be drawn from all the people and made available to all the people instantaneously, on a scale undreamed of before. Superficial ideas can be more effectively exposed and discarded. Substantial ideas can find quicker recognition and acceptance. And conflicting, one-sided ideas can more sensibly refine and compensate one another. In a very real sense, broadcasting has increased the productivity of ideas which is the source, the lifeblood, of a democracy. As broadcasters, we're totally aware of the need to keep that source open and, indeed, to expand it. The consequences of narrowing it, or closing it off, are unthinkable.

BOSTON WBZ WBZ-TY NEW YORK WINS GROUP PHILADELPHIA KYW KYTY BALTIMORE WJZTY PITTSBURGH KOKA KOKATY FORT WAYNE WOWO CHICAGO WINO SAN FRANCISCO KPIK LOS ANGELES KFWB

WESTINGHOUSE BROADCASTING COMPANY EVERY NEW OPINION, igilRaTA INORITY" 01= ONE

o

Ctrt.:,frk At Deadline

CBS denies IBEW's charge of collusion on channel 50 by spring of 1974, regard- less of whether it has pay -TV operation. Union spokesman notes NABET talks issued on Tuesday (Nov. 21) by Justice Ledbetter group, Trans Community due with other networks in spring, Korn forbidding AFTRA from directing Broadcasting Inc., acquired right to ap- suggests CBS fighting for industry its newsman members at CBS to honor ply for channel 50 construction permit, IBEW picket lines. AFTRA spokesman now held by estate of Theodore Granik, CBS has been accused by International said that because of long holiday week- in auction in bankruptcy proceeding, in Brotherhood of Electrical Workers of end, its appeal to appellate division of October (BROADCASTING, Oct. 2). Mr. "acting in collusion" with other networks state supreme court probably would not Ledbetter said application for transfer of in taking IBEW strike, now in its fourth be heard before tomorrow (Nov. 28). permit will be filed in December. week (see page 32). Charge was made by Arthur Korff, Sarasota pay -cable test Cable loser in Rockford business manager of New York Local 1212, radio and television broadcast en- slated to start this week files antitrust suit gineers union, IBEW, who asserted CBS Theatrevision Inc., New York, gets un- CATV of Rockford (Ill.) Inc. and wCEE- is fighting industry's battle "to break the der way with pilot test of its new pay - Tv Rockford, which are under common back of union hold on television and cable system in Sarasota, Fla., Friday control, are among defendants in anti- radio industry." (Dec. 1). trust suit brought by Metro Cable Co., Mr. Korff said that both ABC and Cross section of 1,000 homes (out of which says it has been illegally barred NBC are scheduled to begin negotiations 14,000) linked to Storer Broadcasting from entering CATV market in Rock- for new contracts with their technical Co.'s cable -TV system (plus up to 300 ford. union (National Association of Broad- hotel /motel rooms also cable linked by Metro is seeking $9 million in treble cast Employees and Technicians) in Storer) will be equipped with Theatre - damages in suit, in which it also names early spring to replace pact that expires vision decoders, which activate three mid - as defendants four individuals who are on March 31. band channels when viewer inserts elec- principals of CATV of Rockford and of Spokesman for CBS denied Mr. Korff 's tronically -coded ticket into slot (BROAD- WCEE-TV, as well as Rockford mayor and allegations, saying "we are not a stalking CASTING, May 22). one of city's aldermen. Suit was filed in horse for the industry." He repeated U.S. Court in Illinois. First six movies -all released in U.S. CBS's position that basic issue in dispute within last two years -have been selected Metro alleges that defendants since is jurisdiction over jobs related to new for December: two from Paramount Pic- 1964 or 1965 have "combined, contract- technology. ed and conspired among themselves" to tures ( "Last of the Red-Hot Lovers" and deny it CBS has been continuing on -air opera- "Plaza Suite "), two from Warner Bros. not only franchise to operate in tions with managerial and nonunion per- (John Wayne's "The Cowboys" and Rockford "but even a hearing on the merits its sonnel assuming duties of technicians who "Summer of '42 "), one from Universal of application for a franchise." Nov. 3. CBS Another allegation is that have been on strike since ( "The Andromeda Strain ") and one from city of Rock- R. was in ford, through influence Ben- President Arthur Taylor quoted Columbia ( "Investigation of a Citizen of Mayor New York jamin T. interview in Times last Friday Above Suspicion "). Three of these will Schleicher and Dale M. Skol- (Nov. 24) as stating CBS faces serious play simultaneously on alternate days, rood, is allowing CATV of Rockford to operating problems in keeping its TV pro- four times daily, from 5:30 p.m. to about build cable system within city limits with- out certificate of compliance grams on air but had not suffered any 1:30 a.m., so that with one $2 ticket from FCC financial losses as result of strike. viewer can see same movie whenever he and waiver from Illinois Commerce Corn - Mr. Taylor, who was in St. Petersburg, wants during that time span (although mission, which Metro says is required, Fla., and could not be reached for ampli- for different movie on another channel and in alleged violation of city ordinance fication of his remarks, said decision to he will need $2 ticket). After providing that Illinois Bell Telephone Co. different will take strike was made by top manage- last showing each night, electronic pulse build system. ment, including himself, Board Chairman sent over cable voids ticket. Besides monetary damages, Metro is William S. Paley and Vice Chairman Dr. asking court to declare defendants in vio- Frank Stanton. It was based on recom- lation of Sherman Antitrust Act and to mendation of John S. Schneider, presi- Ledbetter ch. 50 group also enjoin them from interfering with Me- dent of CBS /Broadcast Group. thinking of pay TV for D.C. tro's application for CATV franchise in competition with CATV of Rockford. CBS has obtained preliminary injunc- Washington may be arena for competi- tion prohibiting technicians from dam- tion between two groups seeking pay - FCC rejects aging CBS property and from "threaten- television authorization. Theodore S. Led- challenges ing to intimidate or coerce" CBS em- better Jr., head of predominantly black in San Antonio, Buffalo ployes passing picket lines. Injunction group that is seeking to acquire license Citizen group in San Antonio and broad- superseded restraining order handed for channel 50, says "pay television has cast- employe union in Buffalo, down N.Y., earlier against Local 1212. But always been in the back of our minds." were turned down by FCC week in New York last State Supreme Court Justice He made comment after two Milwaukee connection with their efforts to block re- Hyman J. Korn rejected CBS request to men who hope to buy WFAN -TV (ch. 14) newal of stations in their respective mar- order technicians' union to limit to three Washington were reported as planning to kets. number of pickets who may demonstrate transform it into pay -TV operation Bilingual Bicultural Coalition on the outside any CBS facility at any one time. (BROADCASTING, Nov. 13). And commis- Mass Media had filed informal objection In asking for injunction, CBS said it sion rules permit only one pay -television to renewal of Outlet Co.'s KSAT -TV San has suffered $250,000 in damages to its station in market. Antonio. Renewals of Taft Broadcasting's equipment since start of strike. Cited was Mr. Ledbetter said he is not thinking WGR -AM -TV Buffalo were opposed by Na- incident at Shea stadium in New York of pay television in immediate future; he tional Association of Broadcast Employes on Nov. 5. does not feel type of equipment thus far and Technicians. American Federation of Television and approved by FCC is satisfactory. But he Commission in each case said opposi- Radio Artists filed appeal of court order said his group hopes to begin operating tion did not raise substantial or material

Broadcasting Nov 27 1972 B questions of fact warranting denial of li- would considerably weaken WTOK -TV'S Mr. Richdale said Corinthian just cense renewals, and granted applications. bargaining power. Station contended couldn't believe report of "boycott" and Coalition had alleged that KSAT -TV FCC's initial authorization to WTWV for that its concern about multiple -product failed to ascertain needs and interests of satellite operation was mistake, because commercials is "the look of television to its service area, particularly those of commission policy limits satellite opera- the viewing public. It is the appearance of Mexican -Americans, and to provide pro- tions to cities that do not already have a major increase in commercial content graming designed to meet needs of Mex- regular TV station licensed to it. which will result if most 30- second an- ican- American community. Coalition also nouncements present more than one accused station of airing biased coverage A -C says it didn't ask product." He said responsibility for re- of Mexican- American community, and of for Corinthian boycott solving issue was with broadcasters and discriminating in employment. through TV code and that Corinthian Commission said that station complied Report that Alberto -Culver, through one also hoped advertisers and agencies with requirements in ascertaining needs or more of its advertising agencies, may would also express views. He said it was of community and that there is nothing in be taking punitive measures against sta- "unthinkable that a responsible advertiser rules requiring applicant to follow set tions in Corinthian group drew qualified or agency would try to dominate and formula-including population quotas. It denial from advertiser and expression of control this important industry decision also restated its policy of not looking into disbelief from Corinthian's President through economic pressure of a boycott. station's news presentations absent extrin- James C. Richdale Jr. No reprisals have been instituted against sic evidence of deliberate distortion or Alberto -Culver, which acknowledges it us at this time, and we do not expect that staging and said that coalition provided places heavy schedules of multiple-prod- they will be." no such evidence. uct 30- second television commercials, ob- Corinthian Television Stations division that Disposing of other allegations, com- served Corinthian stations were has asked NAB to strengthen code's lan- among those carrying A -C's multiples, guage so as to exclude multiple -product mission said that it was "convinced" sta- though writ- good Corinthian has objected, in advertising of unrelated products in 30- tion made faith effort to meet its ing, to advertisers about multiples. and second units (BROADCASTING, Oct. 23). programing obligations, that number Report has circulated that A -C would of minority-group employes on payroll boycott one or more was within range when Corinthian stations of reasonableness in spot markets. A -C spokesman scoffed Johnson's compared with size of their population in `pusher' charges at report, but with qualification that one Wasilewski's fire standard metropolitan statistical area. timebuyer with any of its agencies (Foote, draw Commission vote was 5 -to -2, with Cone & Belding, Edward H. Weiss, and Vincent T. Wasilewski, president of Na- Commissioners Nicholas Johnson and Arthur & Wheeler, all Chicago) may have tional Association of Broadcasters, has Benjamin L. Hooks dissenting. adopted attitude toward Corinthian sta- rebuked FCC Commissioner Nicholas NABET, in its petition, had taken issue tions on his own. "While Corinthian has Johnson for latter's statements two weeks with number of wGR -Tv programing deci- told us it disagrees with the multiple 30's, ago to panel on drug advertising of Na- sions, and said station during three -week it has also indicated that it will carry tional Council of Churches (BROADCAST- period had broadcast no live programing them in view of the fact that the (Na- ING, Nov. 20). other than weather, news and sports in tional Association of Broadcasters code) Commissioner Johnson had referred to prime time. NABET made no allegations rule permits them. We have had no prob- TV as "principal pusher to a junkie na- regarding AM outlet. lem with our multiples, from either sta- tion" and had advocated complete ban Commission said that licensees are af- tions or the networks. We have several on broadcast advertising of over -the- forded broad discretion in making pro- different multiples, and they individually counter medicines. gram decisions and that it will not ques- may advertise any number of products, Mr. Wasilewski, in statement issued tion such decisions without specific fac- such as hair spray, shampoo or coloring. last week, said Mr. Johnson's statement tual allegations showing failure to serve deodorants," Alberto -Culver said. was not only unreasoned but "simply not public. Commission said NABET had supported by the facts." failed to show Taft abused its discretion No research has established relation- or failed to serve public interest. In brief. Joseph M. Taritero, who was named director of children's pro- ship between drug addiction and adver- Commission acted on 6 -to -1 vote, with grams, West Coast, ABC Entertain- tising of proprietary remedies, Mr. Wasi- Commissioner Nicholas Johnson lone dis- ment, less than two weeks ago lewski said. Weight of evidence is that senter. (BROADCASTING, Nov. 20), was ap- there is no such relationship, he added. pointed to new post of director of Mr. Wasilewski continued: "The only WTOK -TV fears crunch children's programs, NBC -TV, Bur- products advertised on radio and TV are from rival's satellite bank, Calif., effective today (Nov. 27). common, nonprescription remedies and Mr. Taritero previously had been medicines that are legally sold over the WTOK -TV (ch. 1 l) Meridian, Miss., has ABC's director of children's feature in hundreds of thousands of turned to counter FCC for relief from what it film programs since September 1971. drugstores and supermarkets across the claims could be disastrous economic im- Died Thursday (Nov. 23) at Holly- nation and have been for decades. . pact resulting from establishment of sat- wood home: Marie Wilson, 56, star of "To claim seriously that the advertising ellite station in that city. long- running radio and television se- WTOK -TV last week asked commission of aspirin and pain relievers, cough medi- ries, My Friend, Irma. She was said to cines, sleep aids, nasal sprays, mouth- to deny request of wrwv(Tv) Tupelo, have undergone surgery for cancer washes and such products are a principal Miss., for 90 -day extension of time to several times. She is survived by hus- cause of drug addiction is to mislead the keep conimonly owned wi rv(Tv) (ch. band Robert Fallon, television pro- 24) off air. Tupelo station proposes to public and divert attention and resources ducer, and adopted son, Gregson. from the real causes." operate AHTV as 100% satellite of wrwv. Newsman -lawyer Fred P. Graham, WTOK -TV said that if wrwv implements Supreme Court correspondent for its proposal, effect would he to give that New York Times since 1965, has Pfeiffer, station reception capability in three areas been named CBS News correspond- Crutchfield picked -Tupelo, Meridian and Columbus, Miss. ent in Washington and will cover Su- Edward Pfeiffer, WPRI -TV Providence, (it would penetrate third city through preme Court, Justice Department and R.I., elected chairman of CBS Television major facilities improvements currently other stories involving legal matters. Affiliates Board. He succeeds Charles in progress). This, in turn, WTOx -TV com- Mr. Graham has been practicing at- Brakefield, WREC -TV Memphis. Charles plained, would place WTWV in command- torney, Fuibright scholar in law at Crutchfield, werv(TV) Charlotte, N.C., ing position to gobble up syndicated pro- Oxford University and reporter for elected secretary of board, succeeding graming offered in all three markets, and Nashville Tennessean. Mr. Pfeiffer.

Broadcasting Nov 27 1972 9 "An FM Transmitter Datebook that's heard but not seen"...

Indicates new or revised listing. Major meeting dates in 1972 -73 Nov. 2649- Annual meeting, Association of This week National Advertisers. Cerromar Beach hotel, Dorado Beach, Puerto Rico. Nov. 27-28-Forum on TV production issues, in- cluding prime -time access rule, reruns and runaway Nov. 28 - Dec. 1- Annual convention, Radio production, sponsored by New York Chapter, National Television News Directors Association. Nassau, Academy of Television Arts and Sciences. Moderator: Bahamas. Louis Nizer. Participants to include Clay T. White- Feb. 13 -18, 1973- Convention, National Asso- head, director, Office of Telecommunications Policy. ciation of Television Program Executives. Americana hotel, New York. Royal Sonesta Hotel, New Orleans. Nov. 27- 28-- Conference on new Consumer Product March 22-25, 1973-Annual convention, Na- Safety Act including impact on advertising, spon- tional Association of FM Broadcasters, Wash- sored by Product Safety Letter (David Swit, editor). ington Hilton hotel, Washington. -Park Sheraton hotel, Washington. March 25 -28, 1973 -Annual convention, Na- Nov. 27- 30- Conference, North American Broadcast tional Association of Broadcasters. Sheraton - Section of World Association for Christian Communi- Park and Shoreham hotels, Washington. CCA FM 100000 cation. Tides hotel, St. Petersburg, Fla. 10 KW FM Nov. 27 -30 -84th annual convention, National Asso- ciation of Regulatory Utility Commissioners. Marriott uncheon meeting with FCC Chairman Dean Burch a That's the comment of CCA FM hotel. New Orleans. guest speaker. Ballroom, Beverly Wilshire hotel, Bev arty Hills, Calif. users. These popular transmit- Nov. 27 - Dec. 2-Annual convention, Radio Televi- sion News Directors Association. Among principal Jan. 12.14- Annual midwinter conference, Florida ters require no constant adjust- speakers: Franklin Kreml, Automobile Manufacturers Association of Broadcasters. Daytona Plaza hotel, ments, no "Super Technical Association; Lyndon L. Pinding, prime minister, Baha- Daytona. Philip McHugh, McHugh -Holtman Associ- ma Islands; Jan. 12 Consumer Electronics Show, sponsored Staffs" and" reliable TV workshop, with -16- are beyond ales, Washington. Also scheduled: by Electronic industries Association. To be shown: Edward Godfrey, KGW -TV Portland. Ore., as chairman; expectations. Contact your TV radio, phonograph, tape and audio equipment. radio workshop. with George Brown, WOR -AM -FM Conrad Hilton hotel, Chicago. CCA representative or, better New York, as chairman, and management and news workshop, with Frederick Douglas, WKZO -TV Kalama- Jan. 25-27- Annual winter conference, Alabama yet, - your "Relaxed" fellow zoo, Mich., as chairman. Nassau, Bahamas. Broadcasters Association. All American Inn, Auburn. broadcaster. Nov. 27 - Dec. 2- Annual meeting, National Broad- Jan. 28- 29- Meeting, Oklahoma Broadcasters Asso- cast Editorial Conference, in connection with Radio - ciation. Lincoln Plaza, Oklahoma City. CCA ELECTRONICS CORP. Television News Directors Association convention Jan. 28- 31- Annual convention, National Religious GLOUCESTER CITY. N. J. (see above). Among principal speakers will be Repre- Broadcasters. Washington Hilton, Washington. CCA (609)- 456.1716 sentative Lionel Van Deerlin (D- Calif.); FCC Com- missioner Richard Wiley; Eleanor Applewhaite, CBS Jan. 28- 31- American Advertising Federation public lawyer, Larry Scharff, Washington lawyer; R. Peter affairs conference. Statler Hilton hotel, Washington. Straus, WMCA(AM) New York; and Philip Geyelln, Jan. 31- Deadline for entries in annual Edwin H. over Washington Post. Nassau, Bahamas. Armstrong awards for best FM programs broadcast in Nov. 28.30- Workshop -seminar on lighting for TV, 1972. Awards will be presented at National Associa- sponsored by Kliegl Bros. Fee is $250. Contact: tion of FM Broadcasters convention, March 22 -25 in 70 markets Wheeler Baird, Klieg! Bros., 32 -32 48th Avenue, Washington. Entry forms may be obtained from Ken- Long Island City, N.Y. 11101. San Francisco. neth K. Goldstein, Room 510, Mudd building, Co- lumbia University, New York. are sold on Nov. 28 - Dec. 2- Special meeting, Association of Maximum Service Telecasters, board of directors. mort crim's Cerromar Beach hotel, Puerto Rico. February 1973 Nov. 29 date for filing reply in -Final comments Feb. Deadline for entries in 41st annual Sigma matter of amendment of Part 76, Subpart G, of 1- one Delta Chi Distinguished Service Awards contest. FCC's rules and regulations - pertaining to the cable Awards are offered for notable performance in print casting of programs for which a per -program or per - may moment channel charge is made. and broadcast journalism. Entry blanks be ob- tained tom Sigma Delta Chi. 35 East Wacker Drive. Nov. 30 - Dec. 2- Seventh annual Radio Program Chicago 60601. please Conference. Featured speakers: FCC Commissioner Feb. 2- T. Reid, and R. Buckminster Fuller. St. 3-25th annual radio -TV news seminar, Charlotte Northwest Broadcast News Association. Francis hotel, San Francisco. University of Minnesota School of Journalism 8 Mass Communi- Dec. 1 -2- Practising Law Institute program on "FTC cation and Hotel Dyckman, Minneapolis. in Action." Speakers will include the following Fed- Trade Commission Miles Kirkpatrick, Feb. 5.9- Annual engineering- management seminar eral officials: W. sponsored by National Association of Broadcasters. chairman; Robert Pitofsky, director, and Gerald J. main, Limited to 20. Contact: George W. Bartlett, VP for assistant director (national advertising), both engineering, NAB. Purdue University, West Lafayette, of FTC's Bureau of Consumer Protection; plus these Ind. others from that bureau: Joan Z. Bernstein, assistant to director; Nancy L. Buc, assistant director (educa- Feb. 8.9- Semiannual convention, Arkansas Broad- tion); William D. Dixon, assistant director (rules and casters Association. Ramada Inn, North Little Rock. sixty- second guides); Sheldon Feldman. assistant director (con- Feb. 9- Annual convention of New Mexico Broad- sumer credit), Mayflower hotel, 11- feature commentaries Washington. casters Association. La Fonda, Santa Fe. concerning almost Feb. 10-23--National Academy of Television Arts all topics from and Sciences overseas tour to four African coun- Also in December tries visiting television installations and cultural sites. consumerism to war, Dee. 7- Hollywood Radio 8 Television Society Contact Orbitair International Ltd., 20 East 46th race, religion and the luncheon meeting featuring panel of three network Street, New York 10017. environment. TV programing chiefs with 20th Century-Fox Televi- Feb. 11.22- Legislative meeting, Texas Association sion President William Self as moderator. Ballroom, of Broadcasters. Sheraton -Crest hotel, Austin. relevant and youth oriented, Beverly Wilshire hotel, Beverly Hills, Calif. one moment Feb. 13- Hollywood Radio & Television Society please' Dec. 7- National Association of FM Broadcasters' luncheon meeting with Ms Magazine editor Gloria will fit into any East Coast seminar, New York Hilton. Steinheim as guest speaker. Ballroom, Beverly Wil- broadcast format. Dec. 74- Winter meeting, Arizona Broadcasters Asso- shire hotel, Beverly Hills, Calif. ciation. Mountain Shadows, Scottsdale. Feb. 13-15-Winter meeting, South Carolina Broad- for further information write: Dec. 12- Public demonstrations of MCA Int.'s new casters Association. Wade Hampton hotel, Columbia. solo, video -disk. Universal studios, Hollywood. Feb. 13- 16- Convention, National Association of Tele- One Moment Please Dec. 13-Association of National Advertisers' work- vision Program Executives. Royal Sonesta hotel, New shop on new product marketing. Waldorf-Astoria hotel, Orleans. Graphic Eleven New York, Feb. 14- Judging, 1972 -73 Voice of Democracy Schol- P.O. Box 1084 arship. Kansas City, Mo. Louisville, Ky. 40201 January 1973 March 1973 Jan. 9.12 -Joint board meeting, National Association March 9 Meeting, or call of Broadcasters. Canyon hotel, Palm Springs, Calif. -11- board of directors, American 15021582 -7368 Women in Radio and Television. Hilton Palacio del Jan. 11- Hollywood Radio 8 Television Society Rio, San Antonio, Tex.

Broadcasting Nov 27 1972 10 BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Open Mike® Lawrence B. Taishoff, president. Maury Long, vice president, Edwin H. James, vice president. Joanne T. Cowan, secretary. Irving C. Miller, treasurer.

On mark re municipalities ambiguous criteria of "responsible" broad- casting. I further object to the very preju- EDITOR: Your editorial ( "Captive Elec- dicial use of the term "bad court case" Broadcastingra The newsweekly 01 and allied arts torate") in the Oct. 23 issue is on the when referring to the application of a broadcasting mark. A disturbing aspect of the debate vague and imprecise federal statute that TELEVISIONo on the issue of municipal ownership of by all indications is being used against cable is that the problem of government me in a manner violative of both the First Executive and publication headquarters ownership of a communications medium Amendment and the due process clause BROADCASTING- TELECASTING building, but 1735 DeSales Street, N.W., Washington, is almost always acknowledged, of the Fifth Amendment. D.C. 20036. Phone: 202 -638 -1022. never dealt with substantially. Acknowl- To further state that "... it must be Sol Taishoff, editor. make go edging the problem will not it hoped that broadcasters will themselves Lawrence B. Taishoff, publisher. away. It is time that those concerned use restraint in the use of questionable with First Amendment rights directly material" is, in fact, the way to lose, not EDITORIAL and rigorously confront this issue. Amendment rights. You seem Edwin H. James, executive editor. gain, First Donald West, managing editor. Thomas Emerson, the noted First to suggest that one keeps their rights by Rufus Crater (New York), chief correspondent. Amendment scholar from Yale, recently not exercising them. F. Nesci, Leonard Zeidenberg, senior correspondent. John J. Daniel Rudy, assistant to the managing editor. wrote in Scientific American: "The nat- wowt(FM) Norfolk, Va. Frederick M. Fitzgerald, Earl B. Abrams, ural tendency of governmental and other senior editors. (Neither Mr. Thomas nor Mr. Nesci quite got the Steve Millard, associate editor. institutions seeking to organize the social Alan Steele Jarvis, Don Richard, assistant editors. hang of what BROADCASTING was trying to say in order is to suppress, manipulate, or oth- that was intended to be Sandra Bartolina, Ann Cottrell, Carol Dana, its editorial. The point Michael Kelly, editorial assistants. erwise control communication on most made was that the U.S. criminal code's explicit prohibition against the broadcast of obscene, in- Pamela Dutton, secretary to the editor. matters having any general import." An decent or profane language had never been tested all too unpleasant fact, but one we for constitutionality. that broadcasting needed no SPECIAL PUBLICATIONS more setbacks in First Amendment cases and that Art King. director; Joseph A. Esser, associate should not forget. if a court test were to be made, the hope was for editor; Jill Newman, editorial assistant. It is somewhat ironic that while the a good one that would re- establish broadcasting on the same level as the press under the protec- cable industry has been accused (with tion of the First Amendment. Mr. Nesci's case ADVERTISING some justification) of. "blue skying," we turns out not to be that one. Last week -after the Maury Long, general manager. above letters were received at BROADCASTING -the David N. Whitcombe, director of now find such delights as the county government dropped its prosecution of Mr. Nesci. marketing. executive's report to the people of Mont- who had been charged with the broadcast of a John Andre, Southern sales manager. phonograph record containing a four -letter word Gerald Lichtman, classified advertising. gomery county (Md.) coming from a lo- for sexual intercourse.) Doris Kelly, secretary to the general cal government. I wonder if that is indi- manager. cative of the kind of information we Keep 'em coming could expect over county or municipally CIRCULATION EDITOR: would to take vigorous Bill Criger, subscription manager. owned channels? -Amos B. Hostetter I like Laurie Endtor, Kwentin Keenan, Patricia Johnson, Jr., executive vice president, Continental exception to the implications of Chair- Jean Powers, Shirley Taylor. Cablevision, Boston. man Harley O. Staggers's [of the House Commerce Committee] inquiry into the PRODUCTION FCC commissioners Harry Stevens, production manager. Con and con travel activities of Bob Sandor, production assistant. and department heads (BROADCASTING, EDrroR: As one who is a religious reader Nov. 6). It would be tragic if the general ADMINISTRATION of your weekly editorials, I feel com- public were to classify these trips as Irving C. Miller, business manager. Dorothy Coll, Sheila Thacker. pelled to comment on "Bad Case, Bad "junkets" for they are extremely produc- Lucille DiMauro, secretary to the publisher. Law ?" (BROADCASTING, Oct. 30). Cer- tive and have contributed greatly to the tainly, there can be little argument that recently improved relationship between BUREAUS broadcasters are the recipients of much the commission and the average broad- NEW YORK: 7 West 51st Street, 10019. Phone: 212 -757 -3260. flak, much of it unjustifiable, but some caster. The typical commissioner and Rufus Crater, chief correspondent. which merits the careful scrutiny of every FCC department head is not a broad- David Berlyn, Rocco Famighetti, senior editors. Lauralyn Bellamy, John M. Dempsey, Michael station owner in the country. caster by trade and it is only through Shain, assistant editors. The case of John F. Nesci of Norfolk these periodic face -to -face contacts with Robert L. Hutton, sales manager; Eleanor R. brings to bear, however, a bigger issue broadcasters that the isolation of the Manning, institutional sales manager; Stan Soifer, music sales manager; Susan Hirata, than just the propriety of Mr. Nesci's ac- "ivory tower" can be avoided . and Harriette Weinberg, advertising assistants. tions. Indeed, there can be little justifica- the unrealistic regulations which stem HOLLYWOOD: 1680 North Vine tion for allowing profanity to pollute the from such isolation can be avoided as Street, 90028. Phone: 213 -463 -3148. Morris Gelman, senior correspondent. airwaves of America. The overriding issue well. It would be sad -and a classic ex- Bill Merritt, Western sales manager. is why it is allowed to bloom in profusion ample of being "penny wise and pound Sandra Klausner, assistant. in movies, books, magazines, and news- foolish " pressure from the [commit- TORONTO: John A. Porteous, contributing -if editor, 3077 Universal Drive Mississauga, papers -and go unchecked. tee] were to curtail these trips by FCC Ont., Canada. Phone: 416-625 -4400. However, to assert that Mr. Nesci staffers into the field they regulate. - should be found innocent simply because Bert H. Hatch, executive director, Geor- everyone else is getting away with it is to gia Association of Broadcasters, Atlanta. make a mockery of our whole judicial system. If Mr. Nesci is found in viola- Sexist semantics BROADCASTING magazine was founded in 1931 tion of the law as it now stands, he must by Broadcasting Publications Inc., using the EDITOR: BROADCASTING'S Nov. 13 issue title BROADCASTING-The News Magazine of face the music. It's that simple.-Bryant the Fifth Estate. Broadcast Advertising was headlined the Broadcasters Promotion M. Thomas, news editor, WPOP (AM) acquired in 1932, Broadcast Reporter in 1933, Association seminar article "Promotion Telecast in 1953 and Television in 1961. Hartford, Conn. Broadcasting -Telecasting was introduced In 1946. men convene in Boston." Since nearly EDITOR: I find it hard to believe that 20% of the registrants at the seminar your magazine would place itself in the were female, I question the validity of ®, position of arbiter of "redeeming social the headline. It is unfortunate that a pub- value" by implying that "basic rights" lication geared at communicating news in Reg. U.S. Patent Office. belong only to those who live up to some the broadcast industry should ignore the 11 1972 by Broadcasting Publications Inc.

Broadcasting Nov 27 1972 11 contributions made by the growing num- interpretation of American Women in garding ACT in March 1970 and re- bers of women in that industry. We at Radio and Television's long- standing posi- affirmed that position in 1971 and again WKBF -TV have solved this problem by tion regarding Action for Children's Tele- in 1972. Not because of outside prod- referring to each other as "promotion vision. I refer to [the Nov. 20 issue's ding, but because it was our conviction person," "programming person," "sales statement] that our member, Lorraine then, as it is now, that better programing to be as Lee -Benner [Happy Raine] of wcsc -TV person," etc. This might prove for children is not accomplished by gov- useful for BROADCASTING as it has been Charleston, S.C., with the support "... ernment edict, nor by eliminating the for us.- Lucille S. Salhany, promotion of her station has prodded AWRT to director, WKBF -TV Cleveland. affirm its opposition to Action for Chil- source of production income. If adver- dren's Television." tising goes, who pays the bills? -Rose Raine clouds American Women in Radio and Tele- Blyth Kemp, president, American Women EDITOR: I should like to correct the mis- vision took its original position re- in Radio and Television Washington.

Monday Memo

A broadcast advertising commentary from Philip Wallace, vice president, Benton & Bowles, New York

Television's flexibility "waxed beauty instantly as you dust ". Pledge advertising doesn't usually win makes the game of selling awards. Yet, year after year, Pledge ad- that much more fun vertising racks up solid day -after recall whenever Television advertising gets results. Most scores it's tested. More im- practitioners accept that statement and portant is the brand's number -one posi- tion in the big furniture work hard to get those results. -care market. However, not all agency executives- It's good to look at two campaigns that and in many instances, advertisers-will are as different as these side by side once necessarily go along with my next state- in a while. It helps one to realize the ment: Television advertising can be fun. kind of flexibility that television offers for And one big reason it can be fun is be- selling ideas. cause it concerns a medium that is so In the case of the No Jelly advertising, different, so flexible, so potential. the readily identifiable taste ingredients A good example of this is two ex- of the product are given a wacky dra- tremely different products that our firm matic dimension. Within 30 seconds, has handled. One is No Jelly, a candy bar, there's young love, tearful parting, brava- and the other is Pledge, a furniture wax. do and triumph. It has a high level of The advertising techniques used for No entertainment value plus an equal de- Jelly and Pledge werc the basis of a recent gree of product involvement. discussion by a high- school advertising While lacking in grand -scale romantic class. It wasn:t just by chance that the drama, Pledge captures a kind of drama campaigns for the two products were that housewives are very familiar with - company's coming and there's little time chosen. I made it happen, since I was Philip Wallace joined Benton & Bowles in intimately acquainted with the stories of to get ready. Each vignette takes just a New York in 1963 after having served as few seconds to establish and then right No Jelly and Pledge and I felt they repre- advertising and public relations director for into the product, how easy it is to use, sent two completely different uses of the the Fairchild Stratos Division of Fairchild and how well it does the job. most flexible advertising medium, tele- Industries in Manhattan Beach, Calif. He In these two vision. started with B &B as an account executive on approaches, I see a lot No Jelly is a testimony to the power of Norwich Pharmacal and now, as vice presi- of the fun of TV advertising. The medium as a negative thinking. It's a peanut- butter, dent and account supervisor, he handles the offers wide range of effective ex- pression as there is crispy, chocolate- covered candy bar. Peter Paul Candies and S. C. Johnson human experience. In a sense the TV screen is window While a lot of people always think of accounts (this article looks at a principal TV a that peanut butter and jelly, in this case it's can be used to view any life scene in- effort by each of these clients). A graduate of cluding peanut butter, but No Jelly. Is that clear? Fordham University, Mr. Wallace resides with fantasy. The lesson, I feel, is not to focus Of course it's not. As a result thou- his wife and four children in Scarsdale, N.Y. on just one scene. Each of us sands of people all over the country are enjoys laughter, each of us sympathizes picking up the candy bar to find out with a little tragedy. Similarly, few people what it's all about for themselves. consistently giggle or cry their way Now the advertising steps off the firm commercial. They like the boy and girl. through life. There are some facts that foundation of brand name with a com- They do remember the name of the are awfully important to us and need mercial that goes like this: There are two candy. And they wind up anxious to try no special vehicle to make us remember young vaudeville troupers, Peanut Butter it. them. Sometimes, we just want to see and Jelly. They have auditioned for Peter It's a bright, fun kind of advertising. how something works for ourselves. Paul and Peanut Butter made it, but Jelly The kind they give awards to (a Clio and Advertising uses the TV medium best didn't. a New York TV Films Festival Gold when it takes into account the wonderful As Peanut Butter leaves a tearful Jelly Medal). It's also helping No Jelly to variety of human needs and interests and behind in the dressing room, he prom- become one of the most successful candy - the different ways of satisfying them. ises: "I'll make them name a candy bar introductions in over a decade. Certainly the proved ones, but also the bar after you," and so it follows Peanut Pledge, on the other hand, has stuck ones that are yet to be proved. Butter and No Jelly. with the basics: a slice -of -life format with The high -school youngsters who The commercial has a campy tone of a strong demonstration. In turn, we've tracked through the strategies, story - the 1940's. It uses all the devices that the seen the bridge club coming, the teacher boards and final executions with me liked theorists warn against -but tests show coming. In each case, pending social the candy better than the furniture polish, that it works in this case. People like the doom has been averted as Pledge gives but that was understandable.

Broadcasting Nov 27 1972 12 In 1972; vision On" was voted the best children's television show in the world. These broadcasters have just voted to make it the best children's television show in the United States. Stations Groups WTEN- Albany WPLG - Miami ABC O &O's WAGA - Atlanta WITI - Milwaukee Capital Cities Broadcasting WCVB - Boston KMSP- Minneapolis Cosmos Broadcasting WBEN - Buffalo WSM - Nashville Cox Broadcasting WMT -Cedar Rapids WTNH -New Haven Dallas Morning News WBTV - Charlotte WDSU -New Orleans Jefferson Standard Broadcasting WLS- Chicago WABC -New York King Broadcasting WJW- Cleveland WTAR- Norfolk Landmark Communications WFAA- Dallas KETV -Omaha Orion Broadcasting WXYZ- Detroit WPVI - Philadelphia Poole Broadcasting WFIE- Evansville, Ind. WIIC -Pittsburgh Post-Newsweek Stations KFSN - Fresno KGW- Portland Storer Broadcasting WFRV -Green Bay W H EC - Rochester WKY Television System KPRC - Houston KGO -San Francisco WJXT -Jacksonville KREM -Spokane KLAS -Las Vegas WTVT -Tampa KABC -Los Angeles WSPD - Toledo WAVE - Louisville WTOP -Washington

"Vision On" is the most delightfully visual children's series ever made, appealing equally to children who can hear as well as hearing- impaired children. It's an unending stream of visual puns, stop -motion animation, speed -up photography, and pantomime. This year, "Vision On" won the Prix Jeunesse (besting 72 entries), as the best children's television show in the world at the Munich International Festival. That's why the broadcasters listed on this page are programming "Vision On And that's why we think you'll be interested in programming TIME it also. "Vision On:' 26 half hours. Produced by BBC -TV. Distributed by Time LIFE Life Films, Time & Life Building, Rockefeller Center, New York, N.Y. 10020 Phone (212) 556 -7783. FILMS A SPECIAL BONUS IN EVERY PACKAGE. A real treat for media buyers. Besides WBAL comes in one Baltimore and the rest of Maryland, you get convenient, jumbo size -50,00 extra goodies. Like Pennsylvania, Delaware, Watts. It's the only one in Maryland Virginia and West Virginia. that does. Get some today from your Everybody goes for WBAL. Snap, friendly McGavren- Guild representative. Crackle, Pop, and Mom. Every day a tantalizing combination of the following vital elements for building big, strong audiences: Sparkling music. Comprehensive news and WBAL RADIO weather. Total coverage of all major sports. A blend of appealing feature programs and editorials. Satisfies anytime; morning, BALTIMORE noon, or night. Baltimore s bonus -buy

Call 301- 467 -3000 or contact McGavren -Guild PGW Inc. In Canada contact Andy McDermott, McDermott Sales Limited, E. Toronto, Ontario. @ff.offpn wPV Vol. 83 No. 22

in its ranking from 11th to ninth; Dancer - and to the loss of such accounts as R. J. Big agencies Fitzgerald- Sample (a $13- million in- Reynolds, Singer Co. and Hamm's beer. crease) from seventh to sixth; Ogilvy & Approximately 50 of JWT's accounts in- Mather (up $21.3 million) from 10th to vested in TV -radio during 1972. Among in broadcast eighth; Compton (a $10- million increase) the agency's more active TV -radio ad- from 18th to 16th; Kenyon & Eckhardt vertisers were American Gas Association, (up $22 million) from 22d to 19th, Carl Champion Spark Plug, Eastman Kodak, enjoy solid Ally (up $12 million) from 49th to 34th, Ford Division of Ford Motor Co. and and Foote, Cone & Belding (showing the Ford dealer groups, portions of Gillette, comeback year biggest rise, up $30.7 million) catapulted Lever Bros., Holiday Inns, Kraft Foods, from 16th to 13th. Miles Laboratories, Quaker Oats, Scott BROADCASTING's tabulation of Decreases of $12.3 million shifted N. Paper Co., Sears Roebuck, Standard billings for top 50 shows that they W. Ayer & Son from 19th to 24th; of Brands, Warner- Lambert Pharmaceutical recovered much of the TV ground $12 million dropped Erwin Wasey from Co., RCA, Reynolds Metals, R. T. lost in 1971; radio shows another 27th to 34th, and of $10 million reduced Frerich and Sunbeam appliances. healthy gain; JWT still heads Edward H. Weiss's standing from 38th During the year Thompson acquired list, Y &R is runner -up to 50th. the following accounts active in TV- In its climb, Y &R captured the top in radio: Kemper Insurance, Chatham After a slump in 1971, the top 50 TV- TV -spot billings, though JWT retained Complete Food Services and additional radio agencies staged a strong recovery its number-one position in both TV and Lever Bros. (Close -Up). this year, according to BROADCASTING'S TV- network billings. BBDO edged past annual compilation of those agencies' do- JWT in both total radio and spot radio 2. Young & Rubicam mestic billings. billings and Needham, Harper & Steers For television, the increase amounted led again in network radio billings. Combined TV -radio billings $187.4 mil- to $78.3 million. In 1971, television bill- During the year, Lennen & Newell, a lion; $163.3 million in television ($102.2 in in $61.1 million in ings were $143.4 million off the 1970 $52- million broadcast billing agency million network, mark. Thus, the leading 50 agencies in 1972 recovered more than half the ground lost in TV in 1971, a time when These agencies led in these categories agencies were contending with a soft Agency Billings economy, tighter advertising budgets and In ... curtailed cigarette billings. Television .. Total broadcast billings J. Walter Thompson S222.3 million billings in 1970 had risen but $6 million ... Total television billings J. Walter Thompson $197.3 million over 1969, indicating that momentum ... TV- network billings J. Walter Thompson $137.2 million had already slowed. ... TV -spot billings Young & Rubicam $61.1 million For radio, the billings rebound added .. Total radio billings BBDO $27.5 million million in $11.45 1972. The medium had Radio network billings Needham, Harper & Steers $5.5 million in ... registered a $13.5- million increase $23 million 1971 over 1970. .. Radio spot billings BBDO Foote. & Belding $30.7 million Combined broadcast spending by the ... Biggest broadcast gain Cone top 50 agencies increased $89.75 million. compared with a total drop of $129.9 1971, declared bankruptcy. Also out of spot); $24.1 million in radio ($2.3 mil- million in 1971. Though still short $40.15 this year's listing: Richard K. Manoff lion in network, $21.8 million in spot); million of the record highs they achieved (dropped from $12.45 million to $8.94 TV-radio share of over -all billings: in 1970, the leading agencies this year million in broadcast). New to the list 58.2 %. nonetheless provided a glowing statistical were Warren, Muller & Dolobowsky and Y &R's broadcast expenditures grew by report. Tracy- Locke. more than $25 million this year, accruing Almost four times as many agencies An alphabetical listing of the first 50 from an increase in the TV -radio share reported increases (34 as against 21 in broadcast billing agencies follows (in and the acquisition of new clients, in- 1971) as those showing decreases (nine most cases figures were obtained from clude Faberge Inc., 1NA Corp. and In- compared with 24 in 1971), and five the agencies themselves; in some others, surance Co. and Burlington Hosiery. stayed the same, while two were new to estimates were compiled from sources). Biggest increases were in TV, network the list. up $9.1 million, spot up $15.1 million. Among the too -10 broadcast agencies, 1. J. Walter Thompson Co. The agency's extensive list of broadcast positions were changed as the agencies clients includes American Home Prod- lost or gained billings in a mixed pat- Combined TV -radio billings $222.3 mil- ucts Corp., Bristol- Myers, Dr. Pepper tern. Though 1. Walter Thompson re- lion; $197.3 million in television ($137.2 Co., Frito -Lay Inc., General Foods, Gen- mained number one ($222.3 million), million in network, $60.1 million in eral Electric Co. General Cigar Co., Gulf the agency was down $37 million in spot); $25 million in radio ($4.3 million Oil Corp., Johnson & Johnson, Thomas broadcast; Young & Rubicam. up $25- in network, $20.7 million in spot); TV- J. Lipton Inc., Procter & Gamble, Rhein - million, advanced from fifth place to the radio share of over -all billings: 52 %. gold Breweries, Union Carbide Corp. and second spot. Leo Burnett and Ted Bates. J. Walter Thompson Co. maintained United Brands Inc. in a tie for second place last year, moved its number-one position among top broad- down -Burnett to third (off $7.6 million) cast agencies in 1972 though it dropped Leo Burnett Co. and Bates to fifth (down $18.4 million) more than $37 million in TV -radio 3, and behind BBDO. billing. Combined TV -radio billings $176.9 mil- Among the bigger billings gainers: Part of the decline was attributable to lion; $164.2 million in television ($110.6 Grey Advertising (up $24 million) moved a reduction in its broadcast percentage million in network, $53.6 million in

Broadcasting Nov 27 1972 15 Top -50 agencies and their 1972 radio -TV billings (All dollar figures are in millions) Broadcast Broadcast Share of Billings Combined Agency's Change Agency's Broadcast Total TV TV Total Radio Radio Total (S) From Rank In Billings TV Network Spot Radio Network Spot Billings 1971 1971

1. J. Walter Thompson $222.3 $197.3 $137.2 5 60.1 $ 25.0 S 4.3 5 20.7 52% -37.0 1 2. Young & Rubicam 187.4 163.3 102.2 61.1 24.1 2.3 21.8 58.2% +25.0 5 3. Leo Burnett 176.9 164.2 110.6 53.6 12.7 2.9 9.8 58.5% - 7.6 2 4. BBDO 172.8 145.3 90.2 55.1 27.5 4.5 23.0 61 % + 5.2 4 5. Ted Bates & Co. 166.1 157.5 102.5 55.0 8.6 2.2 6.4 67.8% -18.4 2 6. Dancer -Fitzgerald -Sample 148.0 140.0 90.0 50.0 8.0 5.0 3.0 85% +13.0 7 7. Benton & Bowles 137.6 129.5 97.0 32.5 8.1 3.6 4.5 82.8% - 1.1 6 6. Ogilvy & Mather 130.4 118.7 59.7 59.0 11.7 2.9 8.8 65.2% +21.3 10 9. Grey Advertising 129.0 112.0 74.0 38.0 17.0 3.0 14.0 58% +24.0 11 10. McCann -Erickson 127.0 109.0 64.0 45.0 18.0 2.0 16.0 59% + 3.0 8 11. Doyle Dane Bernbach 116.2 97.7 51.8 45.9 18.5 2.3 16.2 60% 0 9 12. William Esty 111 97.0 62.0 35.0 14.2 2.0 12.0 65% +11.0 12 13. Foote. Cone & Belding 101 95.6 75.6 20.0 5.4 1.0 4.4 54.3% +30.7 16 14. SSC &B 98.8 89.4 59.9 29.5 9.4 2.8 6.6 72.9% + 9.0 13 15. Needham. Harper & Steers 77.4 66.0 50.8 15.2 11.4 5.5 5.9 55.7% + 2.7 15 16. Compton Advertising 77.2 75.9 49.1 26.8 1.3 - 1.3 75.4% +10.0 18 17. D'Arcy- MacManus-Masius 70.0 50.0 28.0 22.0 20.0 2.0 18.0 52% 0 14 18. Wells. Rich, Greene 69.7 61.6 42.3 19.3 8.1 2.4 5.7 59.9% + 1.2 17 19. Kenyon & Eckhardt 64.0 54.0 32.0 22.0 10.0 4.0 6.0 61 % +15.0 22 20. Cunningham & Walsh 54.9 51.7 24.7 27.0 3.2 .2 3.2 67% + 4.5 21 21. Campbell -Ewald 46.0 40.0 25.2 14.8 6.0 1.2 4.8 37.1% + 1.0 23 22. Norman, Craig & Kummel 44.2 43.2 25.9 17.3 1.0 0.3 0.7 65.2% - 0.5 24 23. Clinton E. Frank 43.0 36.0 8.0 28.0 7.0 o 7.0 50% + 8.0 25 24. N. W. Ayer & Son 42.7 36.8 20.8 16.0 5.9 1.4 4.5 39% -12.3 19 25. Marschalk 40.0 38.0 20.0 18.0 2.0 - 2.0 68% + 1.0 26 26. Campbell- Mithun 32.9 24.0 4.5 19.5 8.9 0.5 8.4 43.9% + 1.9 28 27. Post- Keyes- Gardner 29.5 23.9 14.2 9.7 5.6 0.8 4.8 55% + 1.4 30 28. Tatham -Laird & Kudner 28.7 28.2 12.7 15.5 0.5 0.1 0.4 51.6% 0 29 29. Ketchum, MacLeod & Grove 26.0 20.4 11.3 9.1 5.6 - 5.6 27% + 1.7 32 30. Gardner Advertising 25.7 20.6 10.7 9.9 5.1 0.7 4.4 45% + 3.0 33 31. Bozell & Jacobs 23.6 17.7 2.9 14.8 5.9 0.6 5.3 39.3% + 3.6 37 32. Arthur Meyerhod Associates 23.5 17.7 1.2 16.5 5.8 1.0 4.8 88% + 2.4 35 33. Honig -Cooper & Harrington 23.2 19.2 13.0 6.2 4.0 - 4.0 69% - 1.8 31 34. Carl Ally 23.0 21.0 16.0 5.0 2.0 0.3 1.7 52% +12.0 49 35. Erwin Wasey 23.0 20.7 9.7 11.0 2.3 0.3 2.0 78% -12.0 27 36. Parkson 22.5 22.25 20.0 2.25 0.25 o 0.25 85% + 1.0 34 37. Lois Holland Callaway 22.0 21.0 5.0 18.0 1.0 - 1.0 73% + 6.0 41 38. Warren. Muller 8 Dalobowsky 21.3 19.7 12.6 7.1 1.6 - 1.6 B0% 0 39. Warwick & Legler 21.1 17.9 13.4 4.5 3.2 1.9 1.3 39.8% + 4.0 45 40. McCallrey & McCall 21.0 20.6 18.5 2.1 0.4 - 0.4 50% 0 36 41. DKG Inc. 18.6 15.8 5.4 10.4 2.8 - 2.8 53% + 0.2 39 42. W. B. Doner & Co. 17.9 14.0 3.0 11.0 3.9 - 3.9 61% + 2.0 42 43. Clyne Maxon 17.7 16.4 9.6 6.8 1.3 - 1.3 58% + 0.3 40 44. Masius, Wayne -Williams. Street & Finney 17.0 15.6 8.0 7.6 1.4 0.2 1.2 80% + 1.5 43 45. Daniel & Charles 18.0 14.5 5.5 9.0 1.5 - 1.5 55% + 1.0 44 46. Tinker, Dodge & Delano 15.0 13.5 9.0 4.5 1.5 - 1.5 48% + 5.0 50 47. Henderson Advertising 14.1 13.5 4.7 8.8 0.6 - 0.6 76% + 0.6 46 48. Tracy -Locke 12.4 10.5 6.0 4.5 1.9 - 1.9 45% 0 49. Knox Reeves Advertising 11.4 11.1 3.4 7.7 0.3 - 0.3 70% 0 48 50. Edward H. Weiss & Co. 9.6 9.3 1.3 8.0 0.3 - 0.3 26% -10.0 38 ' Not listed in 1971. spot); $12.7 million in radio ($2.9 mil- Spark Plug, Allstate, American Dairy pics on ABC; Kellogg, American Petrole- lion in network, $9.8 million in spot); Association, Kentucky Fried Chicken, um Institute, Brown shoe, Green Giant, TV -radio share of over -all billings: Nestle, Union Oil and United Air Lines. Keebler, Lewis /Howe, Mattel, Maytag, 58.5 %. In its major- account portfolio: Procter Memorex, Pfizer, Philip Morris, Star -Kist, Leo Burnett was down in billings ($7.6 & Gamble (Miss USA and Miss Universe Union Carbide and Vick among others. million from 1971) and its broadcast among network activity and spot -TV); The agency acquired Wickes Furniture share of over -all billing was off 10.8 per- Pillsbury (the annual "Bake -Off" on net- (spot radio and spot TV) and Wilson centage points. Most of the drop was in work, spot TV and spot radio); Oldsmo- Sporting Goods during the year and re- television, equally in network and spot. bile's Bing Crosby National Pro -Amateur signed the U.S. Postal Service account. Burnett lists some 30 major accounts Golf Championship on network; Schlitz, BBDO in broadcast. A sampling of clients using spot -biller in TV and radio and a heavy 4. radio -TV (network and spot) shows AC advertiser in 1972 on Summer Olym- Combined TV -radio billings $172.8 mil-

Broadcasting Nov 27 1972 16 Where did the North Carolina Gubernatorial Candidates meet ?

IN. SOUTH CAROLINA, OF Course: North Carolina gubernatorial candidates "Skipper" Bowles and Jim Holshouser met on the campaign trail for the first time in the studios of WFBC -TV -along with almost 100 other political candidates from three states -on our 41/2-hour prime time "Meet The Candidates" interview program. It was no accident that the top political figures of three states gathered at WFBC -TV. That's where the top commercial candidates have gathered since 1953 when they want to reach the people of Western North Carolina, South Carolina and Georgia.

It is this kind of programming that makes us the No. 1 News and Public Affairs station in the

Piedmont. And, it takes the No. 1 station to attract this kind of leadership to its studios. Shouldn't your advertising dollars follow this kind of leadership? Most people's do!

TLl 1_T Ó Iq Represented by KATZ /AI WFBC- AM- FM -TV, Greenville, S.C. WFBC-TV GREENVILLE, SOUTH CAROLINA WBIR- AM- FM -TV, Knoxville, Tenn. WMAZ- AM- FM -TV, Macon, Ga. WXII -TV, Winston -Salem, N.C. lion; $145.3 million in television ($90.2 more went to TV, $3 million additional 9. Grey Advertising million in network, $55.1 million in to radio. spot); $27.5 million in radio ($4.5 million Much of the broadcast activity at D -F -S Combined TV -radio billings $129 million: in network, $23 million in spot); TV- was reflected in such new accounts as $112 million in television ($74 million in radio share of over -all billings: 61 %. Florida Citrus Commission, American network, $38 million in spot); $17 mil- A $5.2- million gain in broadcast bill- Cyanamid business, new Beechnut busi- lion in radio ($3 million in network, $14 ings was reported by BBDO, with some ness (chiefly Breath Saver Candy Mints million in spot); TV -radio share of over- of the increased billings from account and Life Saver Gum), Boise Cascade, all billings: 58%. acquisitions (American Cyanamid's Pine three new General Mills products, Hanes Grey's account movements plus in- Sol, Lever's Lux Liquid, Breeze and (hosiery and bodywear), Hewlett -Pack- creased over -all billings and a continuing Phase III, new Beechnut products, H &R ard, new Peter Paul product, R. J. Reyn- substantial broadcast share highpointed Block and International Playtex's Cross olds Foods (Chung King, Patio), Schick the agency's 1972 performance. It's esti- Your Heart bras, among them). Ac- new products- chiefly Fleximatic electric mated Grey's TV-radio increase will be last counts resigned included Merck, Sharp shaver and Warm & Creamy shave cream. about $24 million over year's figure, & Dohme and Faberge. During the year, D -F-S lost Olympic with network TV showing $23 million of Aside from the newly acquired ac- Airways and Riviana Foods. Also active this gain (spot TV was down about $3 counts, BBDO's heavy broadcast clients in broadcast: BP Oil, Best Foods, other million and spot radio up $4 million). included Chrysler -Dodge, DuPont, other Boise Cascade products, General Mills, A number of clients were added -and Lever products, Block Drug, portions of GM's Frigidaire, Glenbrook Laboratories, existing accounts assigned additional busi- General Electric, Gillette (Right Guard other Hanes products, Peter Paul and ness-at Grey. Among them: Carter deodorant, Soft 'n Dri, Dry Look and Procter & Gamble. Products (P. arl Drops), International other products), Campbell Soup, Arm- Playtex (Playtex Nurser), Kayser -Roth's strong Cork, Breck products. Chevron 7. Benton & Bowles hosiery (Supp -Hose, Mojud and Kayser brands), Thompson Medical (Slim -Line Oil, Calgon bath additives, Pepsi -Cola, Combined TV -radio billings $137.6 mil- 3M Co., Upjohn, Delta Air Lines (via candies and gums), Block Drug's Mini - lion: $129.5 million in television ($97 Mist, Calgon's Sucrets, ITT Continental Burke Dowling Adams, Atlanta, divi- million in network, $32.5 million in sion), Philco -Ford. Scott Paper, Vick Baking test product, General Foods' Min- spot); $8.1 million in radio ($3.6 million ute Rice and mixes, Singer, General Elec- Chemical and Pillsbury, among others. in network, $4.5 million in spot); TV- Both TV and radio were up in billing tric's TV receivers, B. F. Goodrich tires radio share of over -all billings: 82.8 %. and additional Revlon business. Resigned during the year at BBDO ($4.1 million For the first time in recent years, more in television, $1.1 million in radio). were some Procter & Gamble (Top Job, Benton & Bowles' broadcast billings hit a Gain), some General Foods products, plateau (off $1.1 million in one year). Ballantine beer and ale, R. H. 5. Ted Bates & Co. Macy, Network -spot, TV and radio were re- Howard Johnson, BVD Knitwea-, Ex -Lax Combined TV -radio billings $166.1 mil- distributed to some extent but the chief and Chris -Craft. lion; $157.5 million in television ($102.5 difference from 1971 was more network In addition to its P &G, General Foods, million in network, $55 million in spot); and less spot placement in both radio and Revlon, International Playtex, Block $8.6 million in radio ($2.2 million in TV. The broadc -st billings share was Drug and Revlon business and aside from network, $6.4 million in spot); TV -radio down a few percentage points. products moved or affected in the account share of over -all billings: 67.8 %. New accounts were Champion inter- switches, the broadcast billers at Grey in- Bates showed an $18.4-million drop national, Robert Hall Villages, Unicorn cluded, among others, Bristol-Myers, from 1971, accountable in part to re- Insurance, Crum & Forster and Block Ford Motor (corporate and compact duced pool buying (Colgate -Palmolive Drug. Network and spot TV users were cars), Canada Dry, Gillette, Mennen, Procter & Gamble, Foods, principally) in TV and a dip of five per- General Texa- some Whitehall products, Van Heusen co, Morton -Norwich, S. C. Johnson, Vick centage points in its broadcast share. Tt and Century Insurance. Avis, also lost a heavy broadcast user, C. Chemical, Harbro and and Gillette, also in network TV. Radio clients in- Schmidt & Sons, during the year picking 10. McCann -Erickson up potentially strong billers, however, in cluded Texaco and Morton -Norwich in Combined TV -radio billings Calgon and Schweppes. network and spot, and P & G in spot. $127 million; $109 million in television ($64 million in Heaviest buying at Bates is still Col- Ogilvy & Mather network, $45 million in spot): $18 mil- gate- Palmolive (network and spot in TV 8. Combined TV -radio billings $130.4 mil- lion in radio ($2 million in network, $16 and in radio). Colgate is full sponsor of million -radio The lion; $118.7 million in television ($59.7 in spot); TV share of over- Doctors (NBC) in daytime network, all billings: 59 %. a major advertiser in Marcus Welby. million in network, $59 million in spot); McCann -Erickson, it's estimated, is M.D. (ABC) and has the TV series, $11.7 million in radio ($2.9 million in network, $8.8 million); TV -radio share up $3 million in broadcast billings this Police Surgeon, in syndication. Pruden- year compared with 1971. The break- tial sponsors FBI and College Football of over -all billings: 65.2 %. With its broadcast share up almost down shows $2 million of this in TV, $1 Scoreboard (both ABC). Other clients in million in radio. network and spot TV: Warner -Lambert, three percentage points and its major broadcast client list formidable, Ogilvy & Major broadcast accounts at this, the Bristol -Myers, ITT Continental Baking, largest of Interpublic's agencies, included International Playtex, Standard Brands, Mather increased its TV -radio billing a respectable million General Motors (Buick, Opel and GMC M &M /Mars, Nabisco and Charles Pfizer. $21.3 over 1971. trucks), During the year O &M lost broadcast Miller Brewing, Coca -Cola, Most of these are in spot radio (Bristol - Humble Oil, National Biscuit, NCR, Myers is also in network radio). accounts Hertz International, Schweppes and IBM but acquired an assortment of Swift & Co., U.S. Borax and Chemical, Corn Products, Lufthansa German Air- Dancer -Fitzgerald-Sample new clients, including Cotton Inc., Paper- 6. board Packaging, Toro, American Cyana- lines and Savings and Loan Foundation. -radio billings Combined TV $148 mil- mid, Bowery Savings Bank, British Travel Doyle Dane Bernbach lion; $140 million in television ($90 mil- Association. P &O Lines, Houston Light 11. lion in network, $50 million in spot); & Power, Food Corp. International and Combined TV -radio billings $116.2 mil- $8 million in radio ($5 million in net- Texas International Airlines. lion; $97.7 million in television ($51.8 work, $3 million in soot); TV -radio share Clients prominent in broadcast in- million in network, $45.9 million in of over -all billings: 85 %. cluded General Foods, Shell Oil, Hershey spot); $18.5 million in radio ($2.3 mil- D -F -S relinquished its place as the Foods, Menley & James and Sears Roe- lion in network, $16.2 million in spot); biggest spot biller but the agency's net- buck in network and snot (both TV and TV-radio share of over -all billings: 60 %. work share easily pushed it uo into top radio); American Cyanamid, Lever DDB was on an even keel in broadcast broadcast Position. Its radio -TV billings Brothers, and Merrill Lynch in network billing compared with 1971: its broadcast increased $13 million in 1972 over the and spot TV. and Avon in network TV share, however, was up 6.2 percentage previous year. Of the gain, $10 million and spot radio. points. Biggest change was a drop in its

Broadcasting Nov 27 1972 18 The all -in -one medium. Okay, so you've just finished airing your documentary on the bicycle boom. A few days later you get a call from the president of o local men's club and he wants to show it at their weekly meeting on Tuesday. "Sure;' you say, and send him the film. Or, after hearing about a contest for documentaries, you immediately pull a film you did on an old house in town which hos been converted into a recreation center for teen -agers. Because it's on Film, you can enter it as is, something you couldn't do if it had been shot on tape. Flexibility is one of the many beauties of film. Once a film is in the can, it can go and show practically anywhere. On the screen. At sales meetings. In flight. Off the beaten path. So you can see that calling film the all -in- one medium is more than just a catchy phrase.

EASTMAN KODAK COMPANYATLANrA: Bob Baker 404 /351 -6510/ CHICAGO: Dick Potter 312/654 -5300/DALLAS: Fronk Reinking 214/351 -3221 /HOLLYWOOD John Wooer 213/464- 6131 /NEW YORK: Bill Reddick 212/262 7100 /SAN FRANCISCO: Joe Semmelmoyer 415/776-6055. A question of sanity.

Because of a quirk in the Nebraska law, a person can be committed to a mental institution on flimsy and sometimes non -existent evidence. This problem came to the attention of the Fetzer television station in Lincoln through the plight of a young working girl. The station developed a short prime -time program around her problem which revealed that she had been committed for insanity by a jilted boy- friend. Only fast action by her employer and a psychiatrist proved her sanity beyond a doubt. Her experience received strong response from sympathetic viewers. As a result, the Governor's office has prepared corrective legislation for the Nebraska legislature. The Fetzer station was glad to have focused attention on this situation, so that the legislature can make "a question of sanity" a more responsible procedure throughout the state.

10" -eM-`4r. .

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WKZO WKZO-TV KOLN -TV KGIN -TV WJEF Kalamazoo Kolomozoo Lincoln Grand Island Grand Rapids WWTV WWUP -TV WJFM WWTV -FM WWAM KMEG -TV Codilloc Sault Ste. Marie Grond Rapids Cadillac Cadillac Sioux City network TV ($12.8 million down) and Spot TV and spot radio were both used York Life Insurance, Personal Products a sharp rise in spot (up $7.5 million). by Frito-Lay, Sears, Bristol -Myers (also Co., U.S. Steel and Norwich Pharmacal. Radio fared well, up $5.5 million. in network radio), Armour (also network During the year Compton resigned Al- Account movement was active. Lever radio), S. C. Johnson, U. S. Suzuki, Dole, berto-Culver, which spends almost $3.5- Bros. (several products including Close - Western States Bankcard Association and million in TV. Up toothpaste that DDB had helped Mazda. introduce), Kitchens of Sara Lee, Whirl- 17. D'Arcy, MacManus & Masius 14, SSC &B pool and Quaker Oats' hot cereals were Combined TV -radio billings $70 million; resigned during the year, while Procter Combined TV -radio billings $98.8 mil- $50 million in television ($28 million in & Gamble business, Ponderosa Systems lion; $89.4 million in television; ($59.9 network, $22 million in spot); $20 million and South Central Volkswagen Distribu- million in network, $29.5 million in in radio ($2 million in network, $18 tors were acquired. spot); $9.4 million in radio ($2.8 million million in spot); TV -radio share of over- Among major broadcast billers, Pola- in network, $6.6 million in spot); TV- all billing: 52 %. roid, Volkswagen, American Airlines, radio share of over -all billings: 72.9% The figures for D'Arcy, MacManus Mobil Oil, Uniroyal, Bristol - Myers' SSC &B rebounded from billing losses & Masius this year contain an adjustment. Clairol products and Strohs beer were suffered in 1971 because of defection of In 1971, billing breakouts were difficult all in network and spot TV and, with cigarette spending (Pall Mall) to score to ascertain because of a continuing mer- the exception of Uniroyal, in spot radio. a $9- million advance in broadcast rev- ger of operations of D'Arcy with Mac - enue. The most notable increase was in Manus, John & Adams. Despite this, 12. William Esty spot TV, up almost $7 million. BROADCASTING'S estimates in radio of $20 SSC &B's prominent radio-TV accounts million and spot- network allocations were Combined TV -radio billings $111 mil- included Sunshine Biscuits Inc., Best on target; the TV estimate of $65 million lion; $97 million in television ($62 mil- Foods Division of CPC International was an overstatement ($50 million in lion in network, $35 million in spot); Inc., Lever Bros., Thomas J. Lipton Inc., 1972), though the network and spot re- $14 million in radio ($2 million in net- Lehn & Fink's consumer products, John- lationship was about right. work, $12 million in spot); TV -radio son & Johnson, Carter -Wallace Inc., The merged agency listed nearly 20 share of over -all billings: 65%. Noxell Corp. and Blork Drug. major broadcast billers. Included in net- William Esty turned in a bullish broad- work TV users were Pontiac, Cadillac, cast- billing performance this year, with 15. Needham, Harper & Steers Coleman Co., General Motors Corp., estimated increase over 1971 of $11 mil- TV -radio billings $77.4 mil- Wolverine, Gerber, American Oil, O. M. lion in television, almost equally appor- Combined lion; $66 million in television ($50.8 C., Serta, Aetna Life, Colgate- Palmolive, tioned to network and spot, $3 million in million in network, $15.2 million in Anheuser, Ralston Purina, the 3M Co., radio, all in spot. The radio -TV share Bank America, National Bankamericard was up one percentage point. spot); $11.4 million in radio ($5.5 mil- lion in network, $5.9 million in spot); and Kirsch. Spot-TV users included Pon- Much of the boost came from account tiac, Gerber, American Oil, Binaca, An- acquisitions including Nabisco (Milk TV -radio share: 55.7 %. Little billings difference was noted in heuser, Ralston, Bank America and Bone dog foods), American Home (An- Kirsch. Radio users: Pontiac, Cadillac, besol antiseptic) and Colgate -Palmolive NH &S's 1972 figures compared with the was Rust -Oleum, Anheuser and Bank Ameri- (the new Irish Spring deodorant soap previous year. The broadcast share the same, the billings in broadcast up ca in network and spot, also spot -only and Palmolive Crystal Clear dishwashing American Oil and Ralston. detergent). Across- the -board, network slightly -a $2.7- million increase. -account was busy: in New business included Ralston- Purina's and and in radio and TV: New activity spot Colgate, were Variety Menu (network and spot TV) Union Carbide and American Home Collins & Aikman, Underwriters' Laboratories, United States Gypsum, Wil- and Checkerboard Farms branded poultry Products. Other network -spot TV users: products (network and spot TV, spot RJR Foods, Chesebrough-Ponds, Genesee liam Wrigley business, Xerox Education & via radio). Effective in 1973 it will no longer Brewing, Nabisco, Noxell, Sun Oil, Swift Group, Ballantine beer ale Falstaff Brewing, Borden's Wise and Old London bill on Wolverine (Hush Puppy shoes), & Co. Spot radio: Genesee, Noxell, Sun will foods and were - but on Whirlpool. Oil, Swift and S. A. S. Drake Bakeries; out Cal gon consumer products, Greater Park Wells, Rich, Greene City, Homelite division of Textron and 18. 13. Foote, Cone & Belding Rawlings Sporting Goods. Combined TV -radio billings $69.7 mil- Combined TV -radio billings $101 mil- Broadcast accounts, in addition to Bor- lion; $61.6 million in television ($42.3 lion; $95.6 million in television ($75.6 den, Calgon, Homelite, Xerox (America million in network, $19.3 million in in million in network, $20 million in spot) : series on NBC), Falstaff (Will Rogers spot): $8.1 million radio ($2.4 mil- $5.4 million in radio ($1 million in net- special on CBS and network sports), lion in network, $5.7 million in spot): work, $4.4 million in spot): TV -radio were Kimberly -Clark, Frigidaire, Mallory TV -radio share of over -all billings: share of over-all billings: 54.3 %. battery, C. F. Mueller, Continental Air- 59.9 %. FC&B was much happier about it in lines, State Farm Insurance, McDonald's, With Procter & Gamble and the broad- 1972 than in 1971. Its broadcast share Atlantic Richfield (Nixon trip to China cast- oriented Miles Laboratories (Alka- had dropped substantially in 1971 -off coverage on NBC and network sports). Seltzer) among its heavies this year, 12.5 percentage points-but the sharp Campbell Soup, General Mills, S. C. Wells, Rich, Greene moved up several upward trend this year was underscored Johnson and Kraft. notches in its share and billed an addi- tional $1.2 million in 1972 over 1971. by a 9.3 percentage -point gain. In hard Compton Advertising figures, FC &B was up a spectacular $30.7 16. Other broadcast -billing clients included million, increasing its TV by $29.1 million Combined TV -radio billings $77.2 mil- TWA, Royal Crown and Ralston, all, in and its radio by $1.6 million. lion; $75.9 million in television ($49.1 addition to P &G and Miles, in network Account activity included the acquisi- million in netwo k, $26.8 million in and spot TV. Royal Crown and Miles tion of Commonwealth of Puerto Rico, spot); $1.3 million in radio (all in spot); also were in network and spot radio. Dunkin' Donuts, Holland House Brands, TV -radio share of over -all billings: 75.4%. Prominent also in the WRG list: Ralston Bilstex, Conagra and Frawley Enterprises. Compton allott -d rn additional $10- (network and spot TV) and Philip Mor- Resigned were ST?, Adolph's and South- million to the broadcast media in 1972 ris (network and spot radio). ern National Bank. over last year, reflecting largely an in- Account moves at WRG added Wol- FC &B has some 15 major network -TV crease in the over -all share allocated to verine World (Hush Puppies), Westing- clients, Equitable, Frito -Lay, Sears Roe- TV- radio. TV expenditures rose about $11 house and Bic Pen, the most prominent buck, Bristol -Myers, Schick, Armour, million, while radio dipped $1 million. in broadcast. Biggest loss was American S. C. Johnson. Kimberly -Clark, Kraft Procter & Gamble continued as Comp - Motors. (Music Hall), ton's largest broadcast account, while Hallmark (Hall of Fame Kenyon & Eckhardt specials), Sunbeam, Zenith, Sunkist and other substantial clients were Consoli- 19 Dole, among them. dated Cigar, Johnson & Johnson, New Combined TV -radio billings $64 million;

Broadcasting Nov 27 1972 21 $54 million in television ($32 million in spot); $1 million in radio ($300,000 in 25. Marschalk spot, $700,000 in network); TV -radio network, $22 million in spot); $10 million Combined TV -radio billings $40 million; in ($4 million in $6 mil- share of over -all billings: 65.2 %. radio network, $38 million in television ($20 million in For NC &K, the year was relatively lion in spot); TV -radio share of over -all network, $18 million in spot); $2 million billings: 61%. steady, though there's some attrition in TV radio -share of broadcast billing (off from in radio (all spot); K &E showed substantial gains in broad- $500,000 over -all billings: 68 %. cast as it increased its radio -TV share of 1971). The agency expected some turn- Little change occurred in broadcast over -all billings by 21 percentage points. around with new business in the shop, at Marschalk, one of several namely Vick billings Broadcast billing was up $15 million - Chemical (Lavoris), Shul- agencies owned by Interpublic. The big- $10 million more in network TV, $4 mil- ton (Desert Flower, Corn Silk), Ronson change has come about in spot TV lion and gest more in spot TV and $500,000 more (lighters shavers) and Clairol. Also which is up over last year and, which in active in broadcast were network and also in spot radio. Colgate -Pal- despite a 1972 drop in network, puts molive, Dow A Ford agency, K &E bills in network Chemical and Chesebrough- Marschalk about $1 million ahead in and spot, both radio and TV for Lincoln - Pond's. total broadcast this year as against 1971. Mercury; network TV for Brown & Wil- Clinton E. Frank Broadcast contributors include Coca -Cola liamson, Underwood, Beecham, E. J. 23. (USA and Foods Division), Heublein, Brach, Libby, McNeill & Libby, Pabst Combined TV -radio billings $43 million; Avco's Ezee Flow, Jantzen, Standard Oil Brewing: spot TV for Beecham, Helena $36 million in television ($8 million in of Ohio, Ohio Bell Telephone. Rubenstein, Shell Oil, New England Mer- network, $28 million in spot); $7 million chants, Underwood, B &M beans, Armour - in radio (all spot): TV -radio share of 26. Campbell -Mithun Dial, LM &I. and Pabst; radio for Helena over -all billings: 50 %. Combined TV -radio billings $32.9 mil- Rubenstein (spot), Quaker State (net- Chicago- based, Clinton E. Frank con- work and spot) and Pabst (spot). lion; $24 million in television ($4.5 mil- tinued to move upward in broadcast bill- lion in network, $19.5 million in spot); ing. 20. Cunningham & Walsh In 1971, its gain was $8 million; this $8.9 million in radio ($500,000 in spot, year it showed a $3- million increase, $8.4 million in network); TV -radio share Combined TV -radio billings $54.9 mil- helped in some measure by the active of over -all billings: 43.9 %. lion: $51.7 million in television ($24.7 Toyota account (ABC's Summer Olym- New broadcast accounts and a gain million in network, $27 million in spot): pics, spot TV- radio). Other major billers of nearly two percentage points in the $3.2 million in radio ($200,000 in net- were Motorola in network TV, Stokeley- TV -radio share of total business high- work, $3 in : million spot) TV -radio Van Camp and Reynolds Metals in net- light Minneapolis - based Campbell - share of over -all billings: 67 %. work- spot TV, Elanco and McCormick Mithun's 1972 performance that was up Paced by acquisition of American in spot TV and Elanco also in spot radio. $1.9 million. in billings. Television in- Motors in 1972, of which only a portion McCormick and Stokely -Van Camp creased $3 million, radio was off $1.1 is being billed this year, Cunningham & were new this year, as were Miller Brew- million. Major broadcast accounts in- Walsh increased its broadcast by $4.5 ing (Meister Brau and Buckeye brands). cluded network -TV billers General Mills, million. The biggest rise was in spot TV Elaine Powers Figure Salons, Foster Dairy Queen, Ac'cent and Gold Seàl, where American Motors was especially Farms and PVO international (Saffola all also in spot TV as were Northwest active. margarine). Resigned were Bolens divi- Orient Airlines, G. Heileman Brewing, Broadcast spenders also include Ameri- sion of FMC Corp., Sitmar Cruises and Kroger and Land O'Lakes. General Mills can Home Products, AT &T Yellow Pages William Wrigley Jr. and Dairy Queen were active in network (network only), Anderson Clayton, Glen - N. W. Ayer & Son and spot radio; all of the others Were in brook Laboratories, Andrew Jergens, 24. spot radio. New accounts: Addressograph Connecticut General Insurance, MEM Combined TV -radio billings mil- Multigraph Corp. (network TV and and $42.7 spot United Aircraft, all in network and lion; $36.8 million in television ($20.8 radio), Sanna division of F. Beatrice plus -TV spot TV, spot users Folger cof- million in network, $16 million in spot); Foods (network and spot radio), addi- fee, Geigy W. Chemical, T. Grant's, Na- $5.9 million in radio ($1.4 million in tional General Mills business (Protein tional Coffee Association and Old Mil- network, $4.5 million in spot): TV -radio Plus, Betty Crocker Coupon Plan waukee Beer. and MEM, United Aircraft, share of over -all billings: 39 %. Boutique, both spot TV), Outboard Ma- American Motors were in network (and In 1971 Ayer had added $7 million rine's snowmobiles in spot TV and radio, all but in United spot) radio, with Con- in and Cargill seed (not yet necticut General, broadcast billings and had increased determined). Geigy, Glenbrook, its broadcast share: in 1972, that gain A. E. Staley (spot and network TV) was Mil- Grant's, National Coffee and Old was wiped out by a $12.3 -million drop resigned. waukee in radio. spot in TV -radio and the broadcast share was 27. Post -Keyes- Gardner Campbell -Ewald was off 10 percentage points. During the 21. year, it lost or resigned billing from Combined TV -radio billings $29.5 mil- Combined TV -radio billings $46 million, Gino's fast -food restaurants, Insurance lion: $23.9 million in television ($14.2 $40 million in television ($25.2 million Co. of North America, Yamaha motor- million in network, $9.7 million in spot); in network, $14.8 million in spot): $6 cycles and Alberto -Culver, all in broad- $5.6 million in radio ($800,000 in net- million in radio ($1.2 million in network, cast (though it gained Quaker City Choc- work, $4.8 million in spot): TV-radio $4.8 million in spot); TV -radio share of olate and Confectionary Co.'s Good and share of over -all billings: 55%. over -all billings: 37.1 %. Plenty, Chicago Daily News, WLS -TV PKG has regained $1.4 million of the Campbell -Ewald improved its broad- Chicago and Helene Curtis's Tender $2.5 million in billings it lost in broad- cast billings share slightly and was up Touch bath oil). cast last year and improved its share by about $1 million over 1971. Network TV billings came mostly from two percentage points. Gains were in Chevrolet was the kingpin broadcast AT &T (Bell System Family Theater on spot (TV and radio). Brown & William- client handled by the agency. It was NBC), Dr. Scholl and DuPont. All of son (Sir Walter Raleigh tobacco), Flor- heavily in TV network and in spot (via these were in spot TV, as were Quaker ists' Transworld Delivery, Beatrice Foods advertiser- syndicated properties) and was City, Sealtest, Economics Laboratories, (Beatrice frozen foods, La Choy and a radio user. Also active in broadcast DeBeers and Gino's (billed for six Mario's food products), Lennox heating - were Admiral, Marathon Oil, North months in year), among others. Bic Pen, air conditioning and Maremont Market- American Rockwell, National Steel, other a network -TV participating advertiser, ing Corp. were among PKG accounts General Motors business (Delco, United was not in spot. INA billed in network prominent in broadcast. Motors Service and GM Acceptance). radio (NBC) before the account moved 28. Tatham -Laird & Kudner to & DuPont also was Norman, Craig & Kummel Young Rubicam. 22. in network radio, and AT &T, First Fed- Combined TV -radio billings $28.7 mil- Combined TV -radio billings $44.2 mil- eral Chicago, General Motors (public - lion; $28.2 million in television ($12.7 lion; $43.2 million in television ($25.9 relations account) and Illinois Bell in million in network, $15.5 million in million in network, $17.3 million in spot radio. spot); $500,000 in radio ($100,000 in

Broadcasting Nov 27 1972 22

10 -year track record of 1972's top 10 agencies Radio -TV billings in millions. Figures in parentheses ( ) indicate rank.

Agency 1972 1971 1970 1969 1968 1967 1966 1965 1964 1963

JWT $222.3 ( 1) $259.5 ( 1) $280.6 ( 1) $284.9 (1) $248.6 ( 1) 230 ( 1) $225 (1) $178 (1) $151 ( 1) $144 (1)

YSR 187.4 ( 2) 161.5 ( 5) 188.6 ( 4) 211.5 ( 2) 195.2 ( 2) 166 ( 3) 162.8 ( 3) 146 ( 2) 128.8 ( 2) 127.1 (1)

Burnett 176.9 ( 3) 184.5 ( 2) 202 ( 2) 202 ( 3) 182.8 ( 3) 172.7 ( 2) 153.7 ( 4) 131.6 ( 5) 111.3 ( 5) 90.2 ( 7)

BBDO 172.8 ( 4) 167.6 ( 4) 173.9 ( 5) 182.8 ( 4) 167 ( 4) 146.5 ( 5) 179 ( 2) 132.2 ( 4) 123.3 ( 3) 104.5 ( 4)

Bates 166.1 ( 5) 184.5 ( 2) 196.1 ( 3) 162.3 ( 5) 154.5 ( 4) 154.3 ( 4) 144 ( 5) 143 ( 3) 126.3 ( 3) 113.84( 3)

D -F -S 148.0 ( 6) 135 ( 7) 130 ( 7) 125 ( 7) 125 ( 6) 130 ( 6) 120 ( 6) 100 ( 8) 92 ( 8) 80 ( 9)

868 137.6 ( 7) 138.7 (6) 127 (8) 125 (7) 104.25(11) 109 (10) 110 (9) 100 (8) 100 (6) 92 (6) 06M 130.4 ( 8) 109.1 (10) 116.4 (11) 85.6 (14) 79.0 (15) 71.9 (15) 59.9 (15) 44.2 (19) 41.7 (16) 24.7 (23) Grey 129.0 ( 9) 105 (11) 102 (13) 113 (11) 96.2 (12) 110 (9) 97 (10) 81 (11) 54 (15) 45 (15)

M -E 127.0 (10) 124 ( 8) 118 (10) 125 ( 7) 120 ( 7) 118.14( 8) 120 ( 6) 107 ( 6) 93.2 ( 7) 94.5 ( 5) network, $400,000 in spot): TV -radio Principal broadcast business accrued in broadcast) but in 1972 the San Fran- share of over-all billings: 51.6 %. from Anheuser- Busch, Ralston Purina, cisco -based agency was down one per- Broadcast billing at TI- &K remained at Deere & Co. (consumer products), Sun centage point and off $1.8 million, the virtually the same level as in 1971, with Oil Co. and Southwestern B :11 Telephone major portion in radio. TV investment rising slightly and radio Co. Levi Straus & Co. continued as a big billing dipping about $100,000. broadcast account (network participa- The agency acquired Kitchens of Sara 31. Bozell & Jacobs tions and sponsor of specials, in spot TV Lee during the year, while it lost Asso- Combined TV -radio billings $23.6 mil - and spot radio.) Clorox and United ciated Brewing Co. Among major broad- lion $17.7 million in television ($2.9 Vintners were in network and spot TV; cast accounts during 1972 were Procter million in network, $14.8 million in C and H Sugar in spot TV and spot & Gamble, Libby, McNeill & Libby, spot); $5.9 million in radio ($600,000 in radio, Vintners also in spot radio and Miles Laboratories, Kendall Co., Good- network, $5.3 million in spot): TV -radio Nalley's in spot TV. year Tire & Rubber Co. and Coca -Cola share of over -all billings: 39.3 %. Carl Ally Inc. (foods). Bozell & Jacobs increased its broadcast 34. share more than two percentage points Combined TV -radio billings $23 million; 29. Ketchum, MacLeod & Grove and its billings by $3.6 million. Its long- $21 million in TV ($16 million in net- Combined TV -radio billings $26 million; time account, Mutual of Omaha con- work, $5 million in spot); $2 million in $20.4 million in television ($11.3 million tinued Wild Kingdom in TV syndication. radio ($300,000 in network, $1.7 million in network, $9.1 million in spot); $5.6 and other top broadcast accounts con- in spot); TV -radio share of over-all bill- million in radio (all spot); TV -radio tributing to B &1's growth were Borden's ings: 52 %. share of over -all billings: 27 %. Wyler Foods, Avco Financial S_rvices, Carl Ally's biggest growth in broad- KM &G continued this year to increase Renfield Importers (Martini & Rossi ver- cast- oriented accounts occurred in 1972. both in its broadcast share and billings, mouth). Winnebago Industries, Johnson up in broadcast share 14 percentage up $1.7 million over 1971. Products, Tenneco, Gibson Refrigerator points (in contrast to a drop of three Prominent broadcast accounts included Sales. points the previous year). The agency Clorox, Alcoa, Heinz, Stouffers, Rubber- New accounts included Union Pacific this year more than doubled its broadcast maid, Pittsburgh National Bank, Air Ja- Railroad ($500,000 in TV, $50,000 in billings (from $11 to $23 million). maica, Westinghouse, Olympia, JAL (Ja- radio) and Goldhlatt Brothers depart- Earlier in the year -before Ally pan Air Lines), Shiscido, Pittsburgh ment store chain ($150,000 in TV, $40,- aborted plans to go public because of Brewing, Chesapeake & Potomac Tele- 000 in radio). poor trading conditions-the agency had an impressive climb in - phone, Texas Commerce Bank, ASP Meyerhoff reported its media Parts and Gulf. 32. Arthur Associates billing base, as well as in the broadcast Though Ketchum acquired a number Combined TV -radio billings $23.5 mil- share. of accounts during the year, broadcast lion: $17.7 million in television ($1.2 In TV, Ally was heavily committed to allocations will not be reflected to any million in network, $16.5 million in network with Pan American Airways, important extent till 1973. New business spot); $5.8 million in radio ($1 million Fiat, IBM, Hertz, Goodyear batteries, included Yamaha motorcycles, Ford in network, $4.8 million in spot): TV- Noxell Wash and Comb, Travelers In- Dealers Association of Newark, Rock- radio share of over -all billings: 88%. surance (NCAA Conches Corner on well Manufacturing (power tools), CIT An increase of $2.4 million in broad- ABC), Pharmacraft's Sinarest and Alle- Corp., Jackson Brewing. Western Union cast billings mostly appeared in spot TV rest. All but IBM and Travelers also used International, National Potato Promotion and spot radio. Chicago -based Meyer- spot TV and Pan Am, Fiat, Noxell and Board, Westinghouse's Coral Ridge Prop- hoff increased its TV -radio share two Pharmacraft were represented in spot erties, Midlantic Banks, Hayden Stone, percentage points. radio while Travelers and Hertz were net- Gulf -Reston and Jamaica Industrial De- Prominent in broadcast at Meyerhoff work radio sponsors. Ally picked up Good- velopment Corp. Resigned were Ameri- were Wrigley in both radio and TV, net- year and Noxell in 1972 and its new bill- can Gas Association business, H. K. work and spot Boyle- Midway division ings reflected increased activity of such ac- Porter Co. and the footwear division that of American Home Products (Pam and counts as Pan Am, Travelers, Pharma- was phased out by B. F. Goodrich. 3 -in -1 Oil), Beatrice Foods' Clark and craft, and Fiat U.S., all newly acquired Holloway Candies, Massey-Ferguson and in 1971. It resigned Carter Rise shaving Gardner Advertising 30. Midwest Marketing -all but 3 -in -1 in cream (network and spot TV) in 1972. network and spot TV, 3 -in -1, Midwest Combined TV -radio billings $25.7 mil- Erwin Wasey lion; $20.6 million in television ($10.7 and Pam in spot radio. 35. million in network, $9.9 million in spot); Honig -Cooper & Harrington Combined TV -radio billings $23 million; $5.1 million in radio ($700,000 in net- 33 $20.7 in television ($9.7 million in net- work, $4.4 million in spot) TV- radio Combined TV -radio billings $23.2 mil- work, $ I 1 million in spot) : $2.3 million share of over -all billings: 45 %. lion; $19.2 million in television ($13 mil- in radio ($300,000 in network, $2 mil- Gardner's broadcast billing grew more lion in network, $6.2 million in spot): lion in spot): TV -radio share of over -all than $2 million for the year, spurred by $4 million in radio (all spot); TV -radio billings: 78%. comfortable increases in both spot TV share of over -all billings: 69 %. Erwin Waseÿ s total billings have de- and radio as network TV expenditures Honig -Cooper & Harrington was on an clined in recent years. Estimates of its declined. upward trend in 1971 ($6 million gain broadcast billing drop this year was sub-

Broadcasting Nov 27 1972 24 stantial, some $12 million. Active broad- 1971, attributed to the acquisition of four New accounts acquired included Gen- cast accounts included Carnation prod- accounts and a rise in TV -radio share. eral Electric's self -cleaning iron and stain- ucts (also Carnation's Contadina Foods New accounts at W & L were Lehn & less coffeemaker products; Bronitin tab- division), E. & J. Gallo Winery and Gulf Fink Products Corp., Benjamin Moore & lets and mist; Heather and Heet Gel. The (household products, tires and batteries). Co. (paint), Brooke Bond Foods Inc. and agency resigned Buckingham Corp. Net- Schering- Plough Inc. Other broadcast ad- work TV and spot TV and radio were 36. Parkson vertisers during the year were Timex media used by GE's beauty products, Combined TV -radio billings $22.5 mil- Corp., Piel Bros., U.S. Tobacco Co., Air food preparations and garment care ap- lion; $22.25 million in television ($20 Canada and Selchow & Righter (games). pliances; Dristan and Primatene Mists, million in network, $2.25 million in Arthritis Pain Formula and Heet oint- spot); $250,000 in radio (all spot); TV- 40. McCaffrey & McCall ment; GE clocks in spot TV and Prima - in radio share of over -all billings: 85 %. Combined TV -radio billings $21 million; tene tablets TV (network and spot). Parkson 's client is J. B. Williams Co. $20.6 million in television ($18.5 million Street & Finney and the broadcast billing was up a little in network, $2.1 million in spot); $400,- 44 more than $1 million above last year's 000 in radio (all spot); TV -radio share Combined TV -radio billings $17 million; total. As usual over the years, Williams of over -all billings: 50 %. $15.6 million in television ($8 million in was heaviest in network television. Billings had dropped at McCaffrey & network, $7.6 million in spot); $1.4 mil- though TV spot grew as result of ad- McCall a year ago (then LaRoche, Mc- lion in radio ($200,000 in network, $1.2 vertiser syndication (billed in Hee Haw Caffrey & McCall), but this year the bill- million in spot) : TV -radio share of over- and Lawrence Welk series). Products in- ing in broadcast remained strong in view all billings: 80 %. cluded Geritol, Sominex, Scrutan, Fem- of an increase in the share of 10 per- Broadcast billings were up $1.5 mil- iron, Acqua Velva and I.ectric Shave. centage points. lion, the increases showing in spot TV and in radio. Lois Holland Callaway J. C. Penney (network election cover- 37. age sponsor), Standard Oil of New Jer- Colgate -Palmolive, Campana division Combined TV -radio billings $22 million: sey, Norelco and Hartford Insurance of Purex (Doan's pills), Mentholatum, $21 million in television ($5 million in were the TV- billing mainstays. Chemical Heublein's Bristol Cream, Lesney Prod- network, $16 million in spot): $1 million Bank of New York was in spot TV and ucts, Lorillard Corp. (chewing tobaccos, in radio (all spot): TV -radio share of radio spot participants included ABC Co., and newly billing at the agency this year) over -all billings: 73 %. Merck & Co. and J. P. Stevens. and Melitta (coffee, coffeemaker and Lois Holland Callaway continued to filter paper) were the broadcast -billing move up in its spot -TV billings (though 41. DKG Inc. acounts. not heavy in network, that category also Combined TV -radio billings $18.6 mil- 45. Daniel & Charles increased). The agency in 1972 handled lion; $15.8 million in television ($5.4 mil- -radio million; $6 million more broadcast than in 1971. lion in network, $10.4 million in spot): Combined TV billings $16 at LHC in- million in television ($5.5 million Top broadcast spenders $2.8 million in radio (all spot): TV -radio $14.5 cluded Beechnut's Tetley Tea and Mar- share of over -all billings: 53 %. in network, $9 million in spot); $1.5 mil- tinson coffee, Olivetti, Ovaltine, Torborg DKG's deviation from 1971's perform- lion in radio (all spot); TV -radio share beer (Carling brand and newly acquired ance was slight: r increase of its broad- of over -all billings: 55 %. in- this year), Sterling Drug products cast share by two percentage points. It Daniel & Charles increased its broad- Midol and several $1 million, cluding Vanquish, handled $200,000 more in network TV cast billings only though the others, Noxell, Hunt -Wesson tomato line but continued to add potential broadcast TV -radio share went up five percentage of Norton Simon Res- clients included Communications, billers: Ft. Howad Paper, a $750,000 points. Major broadcast taurant Associates, REA Express and Bristol -Myers (network and spot TV account, and P.D.Q., a $300,000 TV TV), Yardley of London (new products). account. Both were in spot TV, as were GAF Corp. (network and spot TV and West End Brewery and Getty Oil (the spot radio). and spot billers Colonial Warren, Muller & Dolobowsky Penn, Kayser -Roth, Lanvin Nate 38. latter two also in spot radio). Clients in /Jean Combined TV -radio billings $21.3 mil- network and spot TV as well as spot and Maidenform. lion; $19.7 million in television ($12.6 radio included Consolidated Cigar and Tinker, Dodge & Delano million in network, $7.1 million in spot): Remington Rand, while Corning Glass 46. $1.6 million in radio (all spot): TV- and Sauter laboratories were in network Combined TV -radio billings $15 million: radio share of over -all billings: 80 %. and spot TV. $13.5 million in television ($9 million in Warren, Muller & Doloboksky appears network, $4.5 million in spot); $1.5 mil- for the first time in the top -50 list of 42. W. B. Doner & Co. lion in radio (all spot); TV -radio share broadcast agencies. The agency has been of over -all billings: 48 %. Combined TV -radio billings mil- in a period quick growth, and, it's $17.9 Paced by broadcast- active Florida of lion: $14 million in television ($3 million estimated, its broadcast billings are now Citrus Commission and Borden's busi- in network, $11 million in past the $20- million mark. spot); $3.9 ness, TD &D, an lnterpublic Group agen- million in (all in TV -radio Billings do not include accounts ac- radio spot): cy, has sharply increased broadcast bill- share of -all billings: 61 %. quired only recently and said to repre- over ings. Estimate for 1972 was $15 million, Doner increased its broadcast spending sent $5 million in broadcast. Cur- a $5 million gain over 1971. Other about by more than $2 million over 1971, vir- rent list included Mennen products broadcast spending came from a list that tually all of it in television. Agency's most 21 and includes clients as Coca -Cola, Ex- (Protein shampoo, hair spray accounts included such Protein 29 hair groom): active radio -TV Na- xon Chemical, Warner- Lambert Pharma- conditioner, tional Brewing, Commercial Credit Corp., 5 -Day (roll -on ceutical and British Overseas Airways, Stay Dry antiperspirant- Allied Su- and Winthrop Laboratories' Neo- General Electric (TV sets), among others. pads): Dow and Clagon Synephrine nasal spray and Bronch -Aid permarkets, Chemical mist; Breon Laboratories' Diaparene Corp. 47. Henderson Advertising perianal cream, and Bonded gasoline. 43. Clyne Maxon Combined TV -radio billings $14.1 mil- lion: million in television ($4.7 39, Warwick & Legler Masius, Wayne -Williams, $13.5 million in network' $8.8 million in spot); Combined TV -radio billings $21.1 mil- Combined TV -radio billings $17.7 mil- $600,000 in radio (all in spot) ; TV -radio lion; $17.9 million in television ($13.4 lion; $16.4 million in television ($9.6 share of over -all billings: 76 %. million in network, $4.5 million in spot): million in network, $6.8 million in spot): Broadcast spending at the Greenville. $3.2 million in radio ($1.9 million in $1.3 million in radio (all in spot); TV- S.C. -based agency rose $600,000 during network, $1.3 million in spot); TV -radio radio share of over-all billings: 58 %. the year, resulting from a boost in TV share of over -all billings: 39.8 %. Clyne Maxon's billings were up $300,- spending. Radio expenditures dropped Warwick & Legler bolstered its broad- 000 over 1971, and its broadcast share slightly. cast billing by more than $4 million over was off two percentage points. Texize Chemicals continued as Hender-

Broadcasting Nov 27 1972 25 son's largest advertiser. Other broadcast - "These statistics show how little oppor- oriented accounts include Simoniz, Jim Media tunity there is for blacks, Orientals, In- Dandy (dog food), Pet Dairy, C & S dians, citizens of Spanish background Bank of South Carolina, Blue Plate Foods Parker assails and women to attain jobs in television and Kaiser. During the year the agency and forge ahead," Dr. Parker said. lost the McDonald's account and ob- hiring practices In the top -10 television markets, where tained Hungry Bull Restaurants and the average minority population is 34 %, C & S Bank of Georgia. TV according to the study, average employ- at stations ment of minority representatives amount- 48. Tracy -Locke United Church, in own interpretation ed to 14.5 %. Combined TV -radio billings $12.4 mil- of FCC reports, sees little advance The Office of Communication com- lion; $10.5 million in television ($6 mil- for minorities and women and berates piled a list of 136 TV stations whose lion in network, $4.5 million in spot); NAB for inaction in recruitment staffs were said by the church agency to $1.9 million in radio (all in spot); TV- be "pure white." The stations were lo- radio share of over -all billing: 45 %. Television broadcasters were accused cated in 41 states and were said to serve Dallas -based Tracy -Locke's biggest TV last week by the Office of Communica- regions that had minority -group repre- accounts were Frito -Lay, Dole bananas tion, United Church of Christ, of having sentation. a question- and -answer period, and Beaird -Poulan chain saws (network compiled a "dismal" record of employ- During and spot), Hagger slacks (network), ment of minorities and women. Dr. Parker said the study covered only Borden, Mrs. Baird's Bakeries, Southern The Rev. Dr. Everett C. Parker, direc- commercial -TV outlets but added that a was -TV Union Gas and Mid -America and Moun- tor of the Office of Communication, similar study planned for public tain States Bankcard Associations (all made the charge at a news conference stations. spot). Borden, Dole, Mrs. Baird's, gas in New York following the release of a He was asked about minority -group al- and banking companies used spot radio. study by the church agency titled "Tele- training programs and replied that During 1972, Tracy -Locke resigned vision station employment practices: the though the FCC form requires infor- Pearl Brewing (TV and spot -radio users status of minorities and women." mation of this type, the answers from vague." Country Club Malt Liquor and Pearl The study, conducted by Dr. Ralph M. stations were "very Beer), Frontier Airlines (spot TV and Jennings, associate director of the office, Questioned about the role of the Na- tional Association Broadcasters in the spot radio) and Volkswagen South Cen- was based on the employment statements of Dr. Park- tral Distributor (spot TV and spot radio), submitted to the FCC by 609 commercial minorities -employment picture, er replied: "The NAB has hired a black and acquired Texas Instruments (elec- TV stations. The statements were made to head re- tronic calculators now in test markets). available to the Parker office by the FCC. employe [Elbert Sampson] understand it's a low-level Reports from another 76 commercial sta- cruitment. I Knox the person was to have 49. Reeves Advertising tions were said to have been unavailable position. Though had recruitment background, I read that Combined TV -radio billings $11.4 mil- or incomplete. he has no such experience. That's an lion; $11.1 million in television ($3.4 mil- As emphasized in the news conference, indication of how serious the NAB is lion in network, $7.7 million in found 34% of the 609 spot); the church's study about minority recruitment." $300,000 in radio (all spot): TV -radio stations reported no minority employes in James H. Hulbert, NAB's executive share of over-all billings: 70 %. the four upper categories of jobs -mana- vice president for public relations, took General Mills and Grain Belt Breweries gerial, professional, technical and sales; issue with Dr. Parker's description of Mr. were the substantial broadcast-billing cli- 18% employed no women in those cate- Sampson and his duties. ents of Minneapolis -based Knox Reeves. gories. Mr. Sampson, who joined the NAB last General Mills was in network and spot The showed that full -time and study May, was for a number of years project television. Grain Belt in spot TV and spot part -time minority -group employment director of the Community Film Work- radio, while Art Instruction Schools and amounted to 4,081 in 1971 and 4,781 in shop, New York, which trained minority Palmer Writers School, both in Minne- 1972, said to he an increase from 10% students in TV and film techniques, Mr. apolis, used spot TV. to 11% of the stations' total employment Hulbert noted. That, he emphasized, in- in one year. Employment of women was 50, Edward H. Weiss & Co. cluded finding jobs for graduates. And, reported at 9,396 in 1971 and 9,647 in Mr. Hulbert added, Mr. Sampson for the Combined TV -radio billings $9.6 million; 1972, said by the office to be 22% of the last two years has been a panel member $9.3 in television million ($1.3 million in stations' total employment in both years. of the NAB fall regional conferences network, $8 in the million spot); $300,000 Dr. Parker later explained that where he has conferred with broadcasters in radio (all spot); TV -radio share of study measured percentage changes of on recruitment and the training of mi- over -all billings: 26 %. minority and women's employment vis-a - norities. Weiss vis the total staff of the stations and not The Chicago -based agency Mr. Sampson's title is coordinator of dropped 21 percentage points in 1972 and the percentage of change in the minorities public affairs, Mr. Hulbert emphasized, the and women universes themselves. dip depressed broadcast billing, down "which indicates the high level and scope 50% to under $10 million for the has year. "If a station has 100 employes and of his work in the association." Recruit- Biggest fall -off was in network TV, down the one black employe one year and ment is only one element of Mr. Samp- million, while also was some $6.6 spot TV $2.5 next year has two black employes, son's responsibilities, Mr. Hulbert said. behind. Broadcast clients: stations a increase in million Al- call it 100% mi- Dr. Parker said he could not give an berto- Culver, Crush /Hires, Lipton, Mo- nority employment," Dr. Parker said. bil plastics, Mogen David, Montgomery "We say it's only a 1% increase, from Ward and National Pet Foods. 1% to 2% of the total employment." CBS examines its ranks. CBS Inc. The study said that more than two - issued a progress report last Wed- O &M, Esty land big ones. Nabisco, thirds of the full -time employment at the nesday (Nov. 22) showing that mi- Co., New York, has appointed Ogilvy 609 stations consisted of positions in the nority employment at the company & Mather, New York, as agency for upper -four job categories -professional, "is now at the highest point" in its Chips Ahoy!, Fig Newtons and Lorna managerial, technical and sales. history. In a statement to employees, Doone shortbread cookies, and Ritz It reported that the proportion of CBS President Arthur R. Taylor said and Premium saltine crackers, ef- minority employment in these classifica- minority employment at CBS had fective next July 1. Broadcast-active tions increased by about 1% from 1,816 risen from 4.8% of the total In 1965 $6- million account has been with (7 %) in 1971 to 2,143 (8 %) in 1972. to 12.2% in 1969 and a record 14.3% McCann-Erickson, New York, for past The church agency said there was also a at the end of 1971. Mr. Taylor noted 38 years. Also last week, Magnavox, 1% increase in the proportion of women that minority -group employment as Fort Wayne, Ind., appointed William in the upper -four categories, with the officials, managers, professionals and Esty Co., New York. Account bills $5 figure rising from 1,672 (6 %) in 1971 technicians had risen "dramatically" million. to 1,865 (7 %) in 1972. since 1965.

Broadcasting Nov 27 1972 26 Freeing up reel -to- reel VTRs for production use: The "Cart" keeps rolling along.

Chief engineers all over the country source' was just not possible most of Milwaukee, reports that the Cart di- are sold on the TCR-100 Video Tape the time before we got our Cart," he rectly supports production at Studio Cartridge Recorder. They've told us notes. 12, the station's commercial- produc- as much. But freeing reel machines for other ing arm. When the dubbing schedule But what is the Cart doing for pro- uses isn't the only way the TCR -100 gets heavy, commercials are put on duction people? helps producers. Ralph Kuehn, pro- the Cart in the necessary order and Well, we talked to production man- duction director at WISN -TV in dubbed to spot reels for outside dis- agers in all parts of the country, and the consensus was overwhelming! The Cart's main advantage for them is that it frees a station's reel -to -reel VTRs for more production. New Orleans' WWL -TV, for in- stance. They report that with their Cart and four reel -to -reel machines, they're able to make reel -to -reel re- cordings even in heavy playback times, such as local news shows. They were able to tape a pilot of a jazz show at a time of day when they'd have been hard put to do it in pre -Cart days. And they're plan- ning more new shows. One imaginative use of a reel -to- reel VTR freed up by the Cart is at KNTV, San Jose. According to Stew Park, program director, they use the reel machine to make two studio cameras act like three. They record a few shots like inserts or special closeups on a "wild" basis, and roll them on cue onto the work reel of Freeing up reel-to-reel machines at Studio 12 in Milwaukee has increased another machine. "Using a reel -to- the output of taped commercials for local and regional sponsors. reel machine as an extra 'camera tribution. "We have as many as three machines going at once," Kuehn says. "We couldn't do it without the TCR -100 Box Score Cart. The engineering is amazing." Number delivered 66 More and more stations are tend- Number of commercials broadcast 959,000* ing to record all their commercial Present rate (commercials /day) 3,500" spots, promotions, announcements, Man hours saved 39,700* and other short segments on the Cart *Estimate so that their reel machines are avail- able for uses they're better equipped TCR -100's Delivered for. Many stations predict that "car- KARD -TV, Wichita, Kan. WDCA -TV, Washington, D. C. tridge" and "tape spot" will even- KCEN -TV, Temple, Tex. WEAT -TV, W. Palm Beach, Fla. tually be synonymous. KHQ -TV, Spokane, Wash. WECT -TV, Wilmington, N. C. It seems that everybody agrees on KIRO -TV, Seattle, Wash. WFMY -TV, Greensboro, N. C. the desirability of having a TCR -100 KNTV, San Jose, Calif. WGN -TV, Chicago, Ill. around. That's probably the reason KPLR -TV, St. Louis, Mo. WGR -TV, Buffalo, N.Y. for another trend that stations ad- KPRC -TV, Houston, Texas WISN -TV, Milwaukee, Wisc. vised us about. When people from KPTV, Portland, Ore. WJAR -TV, Providence, R. I. (2) WKBW -TV, Buffalo, N.Y. one station see it in operation at KRON -TV, San Francisco, Calif. La. WKRC -TV, Cincinnati, O. another, they very often see to it that KSLA -TV, Shreveport, KSTP -TV, St. Paul, Minn. WKRG -TV, Mobile, Ala. own gets a their station Cart. KTBS -TV, Shreveport, La. WKYC -TV, Cleveland, O. haven't seen the If you Cart at KTSM -TV, El Paso, Texas WMAL -TV, Washington, D. C. work yet, contact your RCA repro= KVRL -TV, Houston, Texas WMAQ -TV, Chicago, Ill. sentative. He'll arrange for a demo KWGN -TV, Denver, Colo. WNCT -TV, Greenville, N. C. at your convenience. KWTV, Oklahoma City, Okla. WPTV, Palm Beach, Fla. NBC, Network, N.Y.C. (4) WRAL -TV, Raleigh, N. C. NBC, Network, Burbank, Calif. (2) WRC -TV, Washington, D. C. (2) WAFB -TV, Baton Rouge, La. WSAV -TV, Savannah, Ga. WAPA -TV, San Juan, P. R. WSB -TV, Atlanta, Ga. WBAL -TV, Baltimore, Md. WSPA -TV, Spartanburg, S. C. WBAY -TV, Green Bay, Wisc. WTAE -TV, Pittsburgh, Pa. WBNS -TV, Columbus, 0. (2) WTAF -TV, Philadelphia, Pa. WBRC -TV, Birmingham, Ala. WTVC, Chattanooga, Tenn. WBRE -TV, Wilkes Barre, Pa. WTVN, Columbus, O. WDAF -TV, Kansas City, Mo. WUTV, Buffalo, N.Y. WDAY -TV, Fargo, N. D. WWL -TV, New Orleans, La. Austarama TV, Melbourne, Australia CHAN -TV, Vancouver, B. C., Canada London Weekend TV, London, United Kingdom TIMSA, Mexico City, Mexico Venevision, Caracas, Venezuela

Our new UHF Pylon Antenna handles more power... without a new tower. If you're planning to switch to a turn moment than previous TFU - higher power UHF transmitter, "D" series antennas for comparable here's a tip: Watch out for the prob- channels. It could save you the price lem of "critical overturn moment". of a new tower. That's the difficulty you run into It's a direct replacement for early when you try to install a big, heavy RCA and certain competitive an- antenna on a tower designed for a tennas-an omnidirectional "J" -type smaller, lighter one. The tower may antenna using bar couplers, a 5 -inch not be able to handle the extra harness, and a 103/4 -inch (O.D.) weight. outer pipe. One solution is to build a stronger Power input is 60 kW at Ch. 14, tower. But that runs into money- decreasing to 38 kW at Ch. 70. lots of it. For more information, see your So we anticipated the problem and RCA representative or use the Prime came up with a less expensive an- Timesaver Information Card. swer: the new TFU -24J UHF Pylon After all, new towers don't grow Antenna. on trees. It's shorter and has a lower over- RCA PRIME TIME Revolution in the Film Room: Consistent quality for all your films

Year after year, color film reproduc- ning to end. Even in difficult multi - wide variations in film density and tion has been a big problem for broad- source sequences. contrast. casters. To realize fully how much the And a new order of circuit simplic- Stations get their film from a lot of TK -28 can do for your station, you've ity with three tubes (vidicon or lead different sources, and the variations got to see it in action. But basically, oxide) gives performance approach- in picture quality are both numerous it can correct the following common ing that previously associated only and obvious. Maintaining continuity film faults: low saturation, wide vari- with live cameras such as the TK -44B. of color quality is a difficult and some- ations in density and contrast, and times almost impossible task. color errors in the film -base. Tomorrow Telecine System Today. But now, finally, there's a revolu- Couple the TK -28 with RCA's new tionary new color camera that tackles Here's how it works. TP -55B multiplexer and the savings these problems and solves them - Exclusive new automatic color cir- in space are also revolutionary. Two automatically. cuits maintain color balance and film islands can be installed in essen- It's the new RCA TK -28. And it automatically correct for printing tially the same space now occupied does for picture quality what no other errors and color temperature varia- by one. The TP -55B permits numer- color film camera has done before. tion from projector to projector. Pre- ous configurations ranging from a It actually improves on the repro- selected chromacomp, RCA's system simple one -projector, one -camera duction of original film wherever nec- of color masking, gives a boost to low system all the way through an inter- essary - automatically, dependably, saturation color films, compensates active four -projector, two -camera economically. for scene -to -scene variations, and cor- island. Result? The kind of performance rects dye transfer errors. The camera can be installed within long needed to achieve continuously White and black levels are also the multiplexer cabinet for really uniform picture quality from begin- maintained automatically to handle compact arrangements. Moreover solid state logic in multiplexer con- trol units makes such systems readily adaptable to cost- effective automa- tion plans for the future.

Line overlay shows how TP-55B multi- plexer permits space -saving internal in- stallation of TK -28 camera. RCA PRIME TIME A simple, pleasant fact for anyone interested in high- power, remote controlled UHF: One transmitter costs less than two.

With the new RCA 60 kW TTU -60B UHF Transmitter, it's easy and eco- nomical to convert to remote opera- tion. All you need is our new standby power package. You don't need to spend money on a parallel or backup transmitter to meet FCC requirements for once -a- week inspection. Equipped with its standby power option, the TTU -60B meets them all by itself. The big reason it does is its three identical klystron power amplifiers - two diplexed in the visual PA and one aural klystron. They can be switched in a number of combina- tions to maintain more than the minimum 20% operating power re- quired for remote operation with weekly inspection. These are the latest vapor -cooled, integral -cavity klystrons, and they're super -reliable. But should one ever fail, it can be quickly replaced using It's all solid state for unprece- citer. And with its standby package, our unique "klystron carriage ". dented reliability and stability. And it gives you the redundancy you However, to get to the heart of for even more savings, there are no need. Consider the possibilities...and what makes the TTU -60B a major tubes to replace. get in touch with your RCA repre- step forward in broadcast technol- The TTU -608. Easily converted sentative. Or use the Prime Time- ogy, you've got to look at the exciter. to remote operation. Solid -state ex- saver Coupon.

Introducing Prime Timesaver Information Service.

------HMO For further information, fast, on any subject of RCA Broadcast Systems covered in this issue Prime Building 2 -5 Time, circle the appropriate items, ICamden, N.J. 08102 clip the coupon and mail to the ad- Attention: Editor, PRIME TIME dress at left. We'll see that you get Gentlemen: the details by return mail. IPlease send me more information on the circled items. TCR -100 Cartridge Recorder New and free from RCA. TTU -60B 60 kW UHF Transmitter TK-630 TFU -24J UHF Pylon Antenna TR -70C High Band Color Recorder Informative booklet explains how TK -44B Color Camera the new TK -630 easily portable, low - TK -630 booklet priced broadcast color camera de- TK -28 brochure livers quality pictures. on Please Circle item have an RCA representative call. Prime Timesaver Coupon. Name Title TK -28 ICompany 14 -page brochure introduces the new Address TK-28 Telecine System, which auto- City State Zip matically corrects color film errors for improved television reproduction. ------Circle item on Coupon. Nationwide comparative employment report for TV (As compiled by Office of Communication, United Church of Christ) American Oriental Indian Spanish - All Employees Black Fe- Fe- American All Total Male Female Male Female Male male Male male Male Female Minorities

Full -time officials & managers Current year 5515 4985 90% 530 10% 77 1% 23 - 14 12 9 3 112 15 265 5% Prior year 5290 4832 91% 439 8% 56 1% 14 - 15 9 9 2 98 7 210 4% Change 225+ 153+ 1 %- 91+ 2 %+ 21+ % 9+ - 1- 3+ 1+ 14+ 8+ 55+ 1 %+ Full -time professionals Current year 7925 6915 87% 1010 13% 386 5% 119 2% 35 8 16 5 172 35 776 10% Prior year 7637 6648 87% 929 12% 339 4% 96 1% 24 6 8 4 137 22 636 8% Change 288+ 267+ % 81+ 1 %+ 47+ 1 %+ 23+ 1 %+ 11+ 2+ 84- 1+ 35+ 13+ 140+ 2 %+ Full -time technicians Current year 11057 10989 99% 118 1% 486 4% 12 - 84 2 24 358 5 971 9% Prior year 11146 11008 99% 110 1% 419 4% 11 - 71 26 333 5 865 8% Change 89- 19- % 8+ % 67+ % 1+ - 13+ 2+ 2- 25+ 106+ 1%4- Full -time sales workers Current year 2634 2442 93% 207 8% 62 2% 10 - 4 3 4 38 10 131 5% Prior year 2546 2350 92% 195 8% 48 2% 5 - 3 3 6 1 32 7 105 4% Change 88+ 92+ 1 %+ 12+ % 14+ % 5+ - 1+ 2- 1- 6+ 3+ 26+ 1 %+ Full -time office 8 clerical Current year 7347 841 11% 6491 88% 166 2% 515 7% 6 70 2 35 59 219 1072 15% Prior year 7492 915 12% 6551 87% 166 2% 427 6% 11 48 4 24 50 183 913 12% Change 145- 74- 1 %- 60- 1 %+ % 88+ 1 %+ 5- 22+ 2- 11+ 9+ 36+ 159+ 3 %+ Full -time craftsmen

Current year 2474 2329 94% 145 6% 206 8% 13 1% 9 10 1 96 5 340 14% Prior year 2441 298 94% 119 5% 185 8% 11 - 15 1 8 82 3 306 13% Change 33+ 31+ % 26+ 1 %+ 21+ % 2+ 1 %+ 6- 1- 2+ 1 14+ 2+ 34+ 1 %+ Full -lime operatives Current year 1337 1267 95% 69 5% 162 12% 9 1% 8 4 73 3 259 19% Prior year 1427 1347 94% 79 6% 155 11% 9 1% 5 4 68 5 246 17% Change 90- 80- 1 %+ 10- 1 %- 7+ 1 %+ - 3+ 5+ 2- 13+ 2 %+ Full -time laborers Current year 146 139 95% 7 5% 42 29% 4 3% 2 2 21 71 49% Prior year 184 179 97% 4 2% 47 26% 2 1% 2 27 2 81 44% Change 38- 40- 2 %- 3+ 3 %+ 5- 3 %+ 2+ 2 %+ 1+ 6- 2- 10- 5 %+ Full -time service workers

Current year 684 590 86% 94 14% 279 41% 37 5% 1 51 6 374 55% Prior year 736 643 87% 90 12% 316 43% 43 6% 1 45 3 412 56% Change 52- 53- 1 %- 4+ 2 %+ 37- 2 %- 6- 1 %- 4- 6+ 3+ 38- 1%- Full -time total Current year 39071 30390 78% 8682 22% 1851 5% 793 2% 162 95 72 43 771 277 4064 10% Prior year 38619 30125 78% 8487 22% 1664 4% 616 2% 145 67 70 33 662 196 3453 9% Change 452+ 265+ % 195+ % 187+ 1 %4- 1774- - 17+ 28+ 2+ 10+ 109+ 81+ 611+ 1 %+ estimate now of the cost of the study NAB seminar to hear place until March at the association's an- but revealed that financing came partly nual convention, but the list of candi- from the Ford Foundation, which has Hooks, Chapin this week dates is beginning to swell. been contributing $100,000 annually to Among those who have announced, or The 50 -odd blacks and other minorities the Office of Communication. and partly have let it he known they are thinking of who attend this week's seminar on mi- from funds from the United Church of announcing, are Max Bice, KTNT -TV Ta- nority ownership of broadcast Christ. stations, coma- Seattle, chairman of the TV code sponsored by the National Association The Office of Communication peti- review board: Lloyd Cooney, KIRO -TV of Broadcasters, will hear FCC Commis- tioned the FCC last spring for a review Seattle: Robert Gordon, WCPO -TV Cin- sioner Benjamin Hooks, as well as NAB of the employment practices of Massa- cinnati; Fred Weber, Rust Craft Broad- Richard W. Stuart chusetts stations before licenses were re- Chairman Chapin, casting; Clayton Brace, KOTV(TV) Enterprises, Lincoln, Neb. The seminar, San newed. The FCC dismissed the com- Diego, and Kathryn F. Broman, WWLP- organized by Elbert Sampson, NAB co- plaints on the grounds that the 1971 (TV) Springfield, Mass. ordinator of public affairs, takes place figures were out of date and the stations There will be six vacancies on the TV Thursday (Nov. 30) at NAB headquar- claimed that improvements had been board, but four of the six incumbents are ters in Washington. made, the Office of Communication expected to seek re- election. They are leaders of the discussion also include stated. The church agency said that in Earl Hickerson, WCEE -TV Rockford, Ill.; Vincent T. Wasilewski, NAB president. the 1972 employment reports it found no Leonard Patricelli, WTIC -TV Hartford, Richard C. Block, Kaiser stations: Joseph significant differences, except for one Conn.: Wilson Wearn, Multimedia Broad- Sitrick, Blackburn & Co.; Eugene F. Mul- station. It said an appeal is pending. casting, Greenville, S.C., and Robert lin, Washington lawyer; John Summers, The Office of Communication said that Wright, WTOK -TV Meridian, Miss. NAB general counsel, and a still un- since that time, the FCC has been with- Two of the incumbents have served two chosen speaker on financing. holding renewal of some TV licenses consecutive two -year terms and are, un- pending examination of station employ- der NAB by-laws, ineligible to run again: ment records and has extended its co- they are Peter Storer, Storer Broadcasting operation so that the nationwide study Race has already begun Co., Miami Beach, who is chairman of could be made. for NAB TV board slots the TV board, and William Grant, KOAA- Copies of the study are available from TV Pueblo, Colo. the Office of Communication, United Six broadcasters have tipped their The race for election to the NAB radio Church of Christ, 289 Park Avenue hands; four of the six incumbents board so far has drawn only one an- South, New York 10010, for $10 post- are likely to seek re- election nounced candidate: Virginia Pate Wet- paid. Dr. Parker said the study would ter, WASA -AM -FM Havre de Grace, Md., be given free to poverty organizations Election to the National Association of a former president of American Women and to citizen- action groups. Broadcasters TV board does not take in Radio and Television.

Broadcasting Nov 27 1972 31 Martin R. Williams Sr. and others to Changing Hands Radio Indianapolis Inc. for $605,000. AFTRA Buying firm is controlled by group broad- stalled Announced caster Susquehanna Broadcasting Co. and on plan to honor The following sales of broadcast stations its principals: Louis J. Appell Jr., Arthur were reported last week, subject to FCC W. Carlson, Alvin L. Steinwedel and IBEW picketing approval: William H. Simpson. The York, Pa. -based KHvx -Tv Honolulu and satellites KMVi- firm owns WSBA- AM -FM -TV York, WQBA- in CBS strike (Tv) Wailuku and Kxvo(TV) Hilo, all (AM) Miami and WKIs(AM) Orlando, Hawaii: Sold by Western Telestations Fla., and has a majority interest in wHLO- Court finds conflict between Inc. to Starr Broadcast Group Inc. for (AM) Akron, WLQR(FM) Toledo, WHLQ- newsmen's individual contracts $4 million (see page 34). Western Tele- (FM) Canton, WLQA(FM) Cincinnati, all and union order to walk out stations Inc. plans to retain its KHVH -AM- Ohio, and wcse(AM) Freeport, N.Y., FM Honolulu. WARM(AM) Scranton, Pa., and WICE(AM) CBS won a preliminary injunction last Providence, R.I. WFMS operates on 95.5 week blocking an ordered walkout of KSOM -AM -FM Ontario, Calif.: Sold by mhz with 25 kw and an antenna 275 feet CBS newsmen in support of the 18 -day- Conrad Sprenger to AR Communications above average terrain. is sole old strike of CBS technicians. Inc. for $600,000. Mr. Sprenger American the prcscnt KsoM licensee, Pa- The Federation of Television owner of WRvi(Fm) Winnebago, Ill.: Sold by the cific Broadcasting Corp. AR Com- and Radio Artists, against which in- Coast WRVi Radio Inc. to William R. Walker, junction was issued last Tuesday (Nov. munications, a new firm based in Min- D. Philip Fisher and Joseph Mackin, 21), said it would file "an immediate neapolis, is headed by A. William Charles D. Mefford for $125,000 less appeal" to a higher court but that in the Retzlaff, a businessman there. None of assumed by any outstanding station debt meantime all its CBS members-perform- the buying principals presently have any the buyers. Buying principals own Heart ers and announcers as well as newsmen interests. KsoM is on 1510 khz broadcast O' Wisconsin Broadcasters Inc., corporate -would continue working "until further with 10 kw day and 1 kw night. KsoM- WRVI. entity that will take over They notice." FM operates on 93.5 mhz with 3 kw and have a controlling interest in WYFE- also Thus it was back to square one for an antenna height of minus 400 feet. (AM) Ill.; WITL -AM -FM Lans- Rockford, both CBS and AFTRA members, at least Broker: Larson -Walker & Co. ing, WSJM -AM -FM St. Joseph, Mich.; temporarily. The union had ordered its and WISM -AM -FM Madison, WBEV- Approved Mich., members to start honoring the Interna- AM-FM Beaver Dam, and WOSH -AM -FM The following transfers of station owner- tional Brotherhood of Electrical Workers Oshkosh, all Wisconsin, and a 10% inter- picket lines around network facilities and ship were approved by the FCC last week est in wizM(AM) LaCrosse, Wis. Wiwi owned TV and radio stations at 6 p.m. (for other FCC activities see "For the operates on 95.3 mhz with 1.2 kw and an Tuesday (BROADCASTING, Nov. 20). Record," page 57) : the average antenna 180 feet above CBS News executives had been audi- WFMS(FM) Indianapolis: Sold by terrain. tioning management, supervisory and other nonunion personnel and selecting substitutes for Walter Cronkite, Roger Mudd and all the other on -air newsmen -and the CBS -TV network had gone so far as to announce that a new program FEATURED BY of old movies, CBS Matinee Theater, would replace the two hours of soap AMERICA'S operas -when the court acted, less than OUTSTANDING an hour before the AFTRA order was to take effect. MEDIA BROKER The CBS court action, filed by Emanuel Dannett, New York attorney, contended that most if not all the approximately 100 newsmen employed by CBS at its network and owned television stations have personal contracts with CBS extend- SOUTHEAST ing beyond the Nov. 15 termination date of the AFTRA contract. Therefore, CBS contended, AFTRA's order to its mem- FULL -TIMER bers to honor IBEW picket lines was in effect an order to the newsmen to breach their personal contracts. $600,000 New York State Supreme Court Justice Hyman Korn, who heard the case, agreed. "Moreover," his order added, "AFTRA Long established and consistently profitable. Full time AM sta- has done so not in furtherance of any tion located in one of the fine radio markets in the Southeast. labor dispute between it and CBS but rather to aid another union. Neither the Favorable financing. AFTRA master agreement nor the in- Contact Bob Marshall in our Atlanta office. dividual contracts submitted reserved to AFTRA or its members expressly the right to honor picket lines of other unions.... "In the instant case, it seems clear that BIACKBURN& COMPANY,INC. the possible irreparable injury that would flow to CBS from withholding the in- RADIO TV CAN NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS junction is far greater than any injury that defendants might sustain if the in- WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 junction is granted. The use of managerial 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. personnel to carry on CBS newsmen's 1725 K Street, N.W. (312) Road, N.E. (213) 274-8151 346-6460 functions is possible but clearly would (202) 333 -9270 (404) 673 -5626 72-56 j not afford CBS a salable commodity

Broadcasting Nov 27 1972 32 equivalent to the recognized present pro- been pretaped only through Dec. 1, but ous hitch, according to CBS sources. fessional staff." new episodes of the others were reported When word of the temporary injunc- Justice Korn granted the preliminary available to mid -December or later. The tion against AFTRA came late Wednes- injunction pending trial of the issues, but Carol Burnett Show was said to be pre - day, CBS-TV sources said stand -by as- AFTRA apparently decided it would save taped through Dec. 13, All in the Family signments for coverage of yesterday's time by appealing. Union spokesmen said through Dec. 16 (although star Carroll (Nov. 26) pro football games had not the appeal would be filed as soon as O'Connor was reported to be refusing to been finally made, but those for the single possible in the New York Appellate Di- cross IBEW picket lines even without an Thanksgiving Day game scheduled by vision. AFTRA order), Maude through Dec. 19 CBS for last Thursday afternoon had While AFTRA was in the limelight, the and Bill Cosby Show through Jan. 8. Re- been. These would have had Paul Doug- IBEW strike continued with no indication peats presumably would be scheduled in las, a salesman at CBS -owned Kmox(Am) as to when negotiations might be re- the event of an AFTRA walkout lasting St. Louis, handling the play-by -play of sumed. CBS executives and nonunion beyond the pretaped limits. the San Francisco -Dallas game, with personnel were filling in for the striking CBS -TV scheduled four pro football Gene Lothery, eastern sales manager of technicians, as they had been since the games yesterday (Nov. 26) but network KMOX-TV, handling the color, and Dick strike had started Nov. 3. There were no sources said one, Philadelphia at New Brescia, eastern sales manager for the reports of major disruptions, although York, might be "turned back" to the CBS Radio network, doing the pre- and CBS -TV did have to abandon plans to football league before the week was out post-game shows. cover one Nov. 19 pro football game and because of difficulties created by the On CBS Radio, stand -bys set to take faced the possibility of another such loss IBEW strike. This is the procedure fol- over the network sports reports .if nec- yesterday. lowed when network officials think they essary were Mr. Brescia; Jim Blashill and Justice will be unable to cover a scheduled game. Thom Leidner, network account execu- CBS has obtained -also from It gives the league a chance to arrange tives: Ron Bain, sports for the Korn and also through attorney Dannett director include for alternate coverage back to the market CBS -TV network, and Joe Meier, mid - (whose other clients, incidentally, of the "away" team. western manager of affiliate relations for the All- Industry Radio Music License temporary restraining CBS-TV had to follow this procedure the radio network. Committee) -a with the Nov. 19 San Francisco at Chi- In addition, since the on-air reporters order against IBEW, prohibiting damage cago after city of Chicago, and commentators on Radio's Sports to CBS employes. game the CBS to property or threats owner of Soldiers Field, refused to let World Roundup, Gaine Plan and Sports The CBS-IBEW dispute is hung up CBS supervisory and other nonunion Centra! USA normally write their own primarily over jurisdictional questions in- people into the stadium on the preced- material, stand -by writers had been cho- volving new technology (BROADCASTING, ing Friday to begin setting up for the sen to back up the stand -by air men. Nov. 20). Indications last week were game. The league arranged for an inde- These were Joe Illigasch, production man- that it could be a long strike, with or pendent company to cover the game for ager, CBS News, Dick Kraut, film opera- without AFTRA support. AFTRA ne- San Francisco -area stations. tions manager, CBS News; Bob Fuller, gotiations for new network contracts - Coverage of five other games by CBS- manager of press relations, CBS Radio; with CBS as well as with the ABC and TV on Nov. 19 went off without a seri- Norman Ginsburg, director of informa- NBC TV and radio networks and Mutual Radio -are due to resume today (Nov. 27). All those contracts expired Nov. 15. AFTRA is also involved in another set of negotiations scheduled to resume to- morrow (Nov. 28). That is the AFTRA and Screen Actors Guild negotiations with advertiser and agency representa- tives for new TV talent contracts. In CBS News's auditioning for the Capiles assignment in of an AFTRA oein plum event walkout -the stand -in for Walter Cron - kite -the choice was reported at one point to have narrowed to Thomas Smith, manager of programing for WCBS- P Tv New York, and Joel Heller of the about CBS -TV Saturday -morning In the News the w est. series for children, with subsequent indi- cation that Mr. Smith probably would have gotten the nod -and may yet, if a walkout does occur. (415) 392-5671 CBS-TV had only two live soap operas that would be directly affected by an AFTRA walkout, As the World Turns at 1:30 -2 p.m. NYT and Edge of Night at 2:30 -3. But it had planned to pre -empt two others as well and present a CBS Matinee Theater at 1:30 -3:30 with "Ground for Marriage," starring Van Johnson and Kathryn Grayson, announ- ced as Wednesday's opening entry. The plan was promptly revoked when the 1Cî+G 2iLP! preliminary injunction was announced 1 N c but presumably will be reinstated if the America's most dynamic and experienced media brokers. need arises. The other soap operas in- volved were Guiding Light at 2 -2:30 and WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393.3456 Love Is a Many Splendored Thing at CHICAGO: 1429 Tribune Tower, 60611 (312) 337 -2754 DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 3 -3:30. SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 Among CBS's taped shows, whose per- formers are also under AFTRA juris- Brokers of Newspaper, Radio, CATV & TV Properties diction, Sonny and Cher was said to have

Broadcasting Nov 27 1972 33 status of the 820 khz frequency as a clear channel by twice denying WAIT'S request for a waiver of the clear- channel rules -the first time in 1967, the second time in 1970. WAIT had claimed that the rules in- terfere with the First Amendment rights of both broadcasters and listeners. And the U.S. Court of Appeals in Washing- ton, after the commission's first rejection of the waiver request, directed the com- mission to take a "hard look" at the case. It said an agency may not dismiss an application in a routine manner when "a non -frivolous First Amendment con- tention" is raised. The court last March upheld the com- mission following its look" Subject is roses. Chicago -based WGN Continental Broadcasting Co. will enter "hard and WArr's (BROADCASTING, the 1973 Tournament of Roses parade at Pasadena, Calif., on New Year's Day. Repre- second appeal March 27). The station had argued that the theme, "It's a big country," the vehicle is being heralded as "the longest senting its proposal would single animated attempted." Highlight of the project, which was designed by not interfere with the float ever underlying principle of the clear -channel Robert Stebbins, manager of arts and facilities for the WGN stations, is a giant representa- rule prevent "objectionable" tion of the American flag which will unfurl every 20 seconds to reveal a rotating mural -to inter- ference on clear channels. WAIT of Americana. It will feature more than 100 varieties of flowers including over 40,000 con- ceded its night -time carnations and 35,000 roses. The float is the only Rose Bowl entry from the Chicago area operation would cause "slight interference" with WBAP'S and the only participant in the parade from broadcasting. signal in a crescent -shaped area running from Kentucky to South Dakota, and tion services, CBS Radio, and Don Fra- around the country. "Striking technicians noted that the area is served by two zier, sports producer. are presuming to decide what news the other stations at night. Whether these and other radio and TV American people shall receive, at least WAIT proposed to operate full time on stand -bys might yet be activated appeared via this network. 10,000 w (it now operates with 5,000 w), last week to depend on the outcome of "This is not only profoundly wrong," and said it would reach a nighttime audi- AFTRA's promised appeal of the tempo- he said, "it is profoundly embarrassing to ence of 4.4 million with a "quality rary injunction. broadcasters like this one who have wor- music" format. The merit of its service ried aloud about governmental threats to would more than offset any deficiency, the free flow of information. At the mo- WAIT maintained. Sevareid on the strikes ment, tyranny from below smells about The commission disagreed, declaring as bad as tyranny from His on -air message for nation: above." that the proposal would hamper it in 'By force ... union loyalty is made IBEW pickets parading in front of future allocation matters regarding night- to supersede a journalist's loyalty CBS headquarters in New York last week time broadcasting on 820 khz. And the to his employers, his profession and distributed copies of an "Open Letter to court said the commission's decision was his concept of his duties to public' Eric Sevareid" to passers -by. The letter neither irrational nor "arbitrary and an said the union called his commentary on abuse of discretion." A few days before CBS obtained a tem- Nov. 17 "probably the most disturbing porary court injunction barring the of recent events pertaining to our strike American Federation of Television and against CBS." Another Starr buy Radio Artists from ordering its member The letter said that "no one has ever newsmen to honor picket lines of the denied the right of the free flow of Company agrees to purchase striking International Brotherhood of news," and added: KHVH -TV Honolulu for $4 million Electrical Workers (see page 32), CBS "To allege, as you did, that we have News correspondent Eric Sevareid had flying squads trying to suppress the news Starr Broadcast Group, New Orleans, last some caustic comments on how the strike is, of course, echoing management, not week moved to acquire its second tele- was already hampering the work of reflecting fact ... Were you being objec- vision property. It announced that it has broadcast journalists. tive when, as a reputed quarter -of -a- agreed to purchase KHVH -TV (ch. 4) Honolulu for $4 million. The transaction, On the Nov. 17 edition of the CBS million- dollar newsman, you tried to deprecate the reasons those earning a which is subject to FCC approval, is the Evening News, Mr. Sevareid pointed out fifth station trade with which that AFTRA, in voting few hundred dollars a week after taxes Starr has to respect been associated in the past year. IBEW's picket lines, was returning the are out on strike ?" favor; IBEW had done the same for Starr's purchase of KHVH -rv, an ABC - AFTRA when that union struck several TV affiliate, would include two satellite years ago. 820 stations serving other portions of the Status quo on khz state- KMvt(Tv) (ch. 12) Wailuku, on Newsmen are a minority in AFTRA, Supreme Court's refusal to hear case the island of Maui, and KHvo(Tv) (ch. he said, but they must go along "when means WBAP(AM) will keep exclusive 13) Hilo, on the island of Hawaii. All the majority votes to strike or stay out nighttime custody of clear channel three are being sold by Western Telesta- or a rain free -flow- perform dance." The tions Inc., which retains KHVH -AM -FM of- news concept is "just an academic WAIT(AM) Chicago, a daytime -only sta- Honolulu. Lawrence S. Berger is presi- notion to a union majority," he charged. tion operating on 820 khz, has lost again dent of the selling firm. "The two unions arc the two blades in a persistent campaign to win FCC Within the past year, Starr of a scissors," he said. "As they work has been permission to operate full time on the one of the most active interests in broad- together the news process is shredded up. channel, which is reserved at night for cast station trading. By force, then, union Among its recent loyalty is made to the exclusive use of wBAP(AM) Fort acquisitions are three supersede a journalist's stations purchased loyalty to his Worth, Tex. The U.S. Supreme Court from the Gordon McLendon employers, his profession and his concept chain: last week refused to review the decision KABL -AM -FM Oakland of his duties the -San Francisco, and to public." of a lower court that went against the wwww(FM) Detroit. The latter station. sale is IBEW pickets, he said, are interfering still awaiting FCC approval. The firm has with the filming of news events in cities At issue is FCC's refusal to alter the also sold KisD(AM) Sioux Falls, S.D., to

Broadcasting Nov 27 1972 34 Advertisement

a vital public affairs issue

It's time to end the shameful neglect of the chronically ill.

Unless you've met and talked with some of chronically ill- younger persons with se- America's 18- million chronically ill and dis- vere permanent disabilities, people of all abled citizens, it's possible you're unaware ages afflicted with severe mental illness or of the tragedy of their neglect and the retardation, older persons with severe vastness of the problem. Their number is chronic conditions, and the blind needing expected to increase to 24- million by 1980! attendance.

The truth is that our National Health In- To fill this gap, the American Nursing surance programs are inadequate to today's Home Association developed CHRONICARE. needs. Our entire health care system has We worked on it for almost two years be- begun to collapse. It is this fact that makes cause we believe that a comprehensive, the enactment of realistic, long-term health nationwide program must be adopted by care legislation an item of high priority for Congress if we are to end the tragic neglect the 93rd Congress. of our chronically ill. Their needs are too intense, too widespread, too heartbreaking Nearly four years ago President Nixon to leave unfilled any longer. warned that if we didn't meet the crisis soon, "we will have a breakdown in our No group of health providers is in a better medical care system which could have con- position to know. We deal with their prob- sequences affecting millions of people lems daily. And we know that the present throughout the country." hodge -podge methods of health care reim- bursements are not working. They are in- The nation's major health organizations adequate, inefficient and archaic. have responded to this urgent need. There is no argument that both the financing and CHRONICARE can work. It's a program not providing of health care must undergo merely of payments, but rather a compre- major improvement. The disagreement is hensive system of health services. It's bold, over how the need should be met. new and innovative. We designed it to meet America's urgent need of a plan to Six major National Health Insurance plans provide high- quality, convenient, long- have been proposed: The President's Na- term health care. It promises an end to the tional Health Insurance Partnership, Senator historic neglect of our chronically ill Kennedy's Health Security Program, Senator citizens, regardless of age, color, race, creed Javits' expansion of Medicare to cover all or income. ages, SenatorLong'splan to add Catastrophic Health Insurance to present programs, We care. the American Medical Association's Medi- credit, and Healthcare, a plan of the Health AMERICAN NURSING HOME ASSOCIATION Insurance Association of America. Unfortunately, each of these plans have a 1025 Connecticut Avenue, N.W. major flaw. Except in minor ways, they Washington, D.C. 20036 would continue the historic neglect of the Stan Deck, a transfer that received the cigarette advertising, then you will have commission's authorization last April. Harvey foresees to convey a message much louder than Starr's other television station is WCYB- I have heard so far in Congress," he TV (ch. 5) Bristol, Va., NBC affiliate quick Hill action said. which it purchased two years ago. The Mr. Harvey, turning to noncommer- company also owns xuDL(AM) Fairway on renewal bills cial- broadcasting prospects, implied an and KUDL-FM Kansas City, both Kansas; endorsement of the prevailing adminis- KXLR(AM) North Little Rock, Ark.; He names that subject and CPB tration view. WROK (AM ) New Orleans; KYOK(AM) as front -burner issues next year; In vetoing a two -year, $155- million Houston; WLOK(AM) Memphis; and Wiley assures same NAB conference authorization for the Corporation for KDTX(FM) Dallas. Starr is a publicly that re- regulation is on track Public Broadcasting, he said, the ad- owned corporation whose principals in- ministration "made clear its objection clude columnist William F. Buckley Jr., License-renewal legislation and public that many have shared: namely, that pub- who owns 10.8% of the firm's stock; and broadcasting are likely to be given high lic broadcasting, originally conceived as brothers Peter H. Starr (12% ), the com- priority in the 93d Congress, a member a vehicle to assist in local programing pany's president and largest stockholder, of the House Commerce Committee pre- with emphasis on local issues, has instead and Michael F. Starr, vice president and dicted last week. He also indicated that become a fourth network." (CPB now treasurer (7.1% ). The company has Congress is interested in dealing with has a one -year, $45- million authorization, about 2,000 other minority stockholders. counteradvertising but first wants to hear but two appropriations bills were vetoed KHVH -TV operates on channel 4 with much mere from broadcasters on that by the President and CPB is operating at 100 kw visual, 20 kw aural and an an- subject. $35 million under a continuing resolution tenna 140 feet above average terrain. Representative James Harvey (R- that expires at the end of February Broker was Blackburn & Co. Mich.) told the southeastern fall confer- 1973.) ence of the National Association of Mr. Harvey said there will probably be Broadcasters that an attempt to overhaul a "compromise" on this issue. "I believe Radio code rulings: the renewal process now belongs high on the White House can be reasonably ex- the agenda, because "the facts pretty pected to come forth relatively swiftly sex, OTB and drug ads well speak for themselves" on the need with their plan for long -range financing, for it. and the type of programing will eventu- Review subcommittee also set up "In 1967," he said, "only one petition ally be changed by the [CPB] board to at NAB session in Atlanta to deny a license was filed with the FCC; more closely reflect local issues." He said the subject will be one of the first on The radio code board of the National in 1970 there were 32 such petitions; in 1971 the number had grown to 68; and the Commerce Committee's agenda next Association of Broadcasters has warned year. subscribers about talk shows featuring there will be many more than that unless a basic change in the law is made." But the congressman anticipated neither sex. immediate action on sports blackouts, At its meeting last week in Atlanta, Mr. Harvey noted that he supported to avoid the license -renewal bill originally intro- nor resolution by Congress of CATV and the board cautioned broadcasters copyright issues. sensationalism, make sure that manage- duced in the House by Representative That meas- If a bill to limit or eliminate TV black- ment is aware of what is going on, and James T. Broyhill (R- N.C.). the sensitivities of ure, based on recommendations made by outs does manage to reach the House or to take into account sure the communities that are served. the NAB, calls for five -year licenses and Senate floor, he said, "you can be in a the it will be swiftly passed." The board said that care is essential to provides that hearing incumbent make sure that moderators of such pro- would be granted renewal if he shows he CATV and copyright legislation has grams do not dispense advice that is has made a good -faith effort to serve his been "on the back burner for a long counter to general medical opinion. community. time," he said, but because of the com- a subcom- "There was strong support for this sort plex problems involved "it is more likely The radio board also named Mr. mittee to review radio program and ad- of legislation in the last Congress," the solution will come from the [FCC] that has Harvey said. "More than 165 members or the industry itself." vertising standards, something were to introduce the legisla- not been done in recent years. Like its persuaded Broadcasters at the NAB meeting also tion as a show of support, and I feel sister committee, the TV Code Review heard FCC Commissioner Richard E. if it permitted to Board that has recommended changes in certain that had been Wiley report that another group of regu- come before our full committee, or be- the TV code (BROADCASTING, Oct. 23), lation modifications should be issued be- the radio board feels that some program fore the full membership of the House, fore the end of the year. Major changes aware something very close to that procedure in regulation that require more formal policies are outdated, and is also would have been recent complaints on licenses have been enacted proceedings will be issued as rulemaking that there into law." that the allowable 18 minutes of com- early next year, he told those attending. mercials per hour are too lenient. He urged the broadcasters to contact He also said that a final decision in Members of the subcommittee are their congressmen about the need for the current fairness- doctrine proceedings Jack Hinton, CBS Radio; Lee Allen renewal legislation. "I am optimistic that at the FCC probably will not be issued Smith, WKY(AM) Oklahoma City: and next year your message will be heeded until after the U.S. Supreme Court rules James H. Ward, WLAC -AM -FM Nashville. by the leadership of our committee so on the Business Executives Move for The radio board also rejected an ap- that hearings will be held." Vietnam Peace case. A Washington cir- peal by New York's Off -Track Betting In a speech to the NAB regional in cuit court overturned the FCC decision Corp. that sought to relax policies that San Antonio, Tex., two weeks ago, House that held that broadcasters may refuse to now. require off -track betting advertise- Communications Subcommittee Chair- accept advertisements on public issues ments to be institutional only and to man Torbert H. Macdonald (D- Mass.) that have been covered in news and pub- avoid exhortations to bet. The New York repeated an earlier pledge that renewals lic affairs programs. The FCC asked the OTB wanted to utilize first -person and will get high priority in a hearing early Supreme Court for review. dramatic elements in its advertisements. in the 93d Congress (BROADCASTING, Commenting on attacks on advertising, The board also ruled unacceptable ad- Nov. 20) . Mr. Wiley noted that it is the economic vertising for a home cigarette- making On the problem of counteradvertising, foundation for free -enterprise broadcast- machine, and discussed at length over - Mr. Harvey recalled that the Communi- ing. "And until the people's representa- the- counter drug advertising and recent cations Subcommittee held a hearing on tives [Congress] dictate to the contrary," threats to such advertising on TV and the fairness doctrine a few years ago but he said, "it seems clear that a detrimental radio, highlighted two weeks ago during no changes resulted. "If there are going restructuring of that system is neither hearings by the National Council of to be any changes, if you as broadcasters within the mandate of the FCC nor, at Churches of Christ in Washington fear the extension of the doctrine that least in the opinion of this commissioner, (BROADCASTING, Nov. 20). has until recently been applied only to in the public interest."

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MAIL TO: NAME SYSTEMS MARKETING CORP. STATION/ COMPANY 1011 W. WASHINGTON BLOOMINGTON, ILL. 61701 ADDRESS PHONE: 309 -829 -6313 CITY STATE ZIP New broadcast calendar. Members of hurry sundown Media Briefs Station Representatives Association of Minority advisers. McGraw -Hill Broad- Canada have voted unanimously to rec- casting Co.-owned KGTV(TV) San Diego, ommend adoption of standard broadcast one -eyed jacks has formed minority advisory council week calendar by all Canadian radio and consisting of two blacks and three Chi- TV stations. Calendar, which will be sug- stalag 17 canos. New concept initiated by station gested to 1973 Canadian Association of is to provide KGTV with input from mi- Broadcasters convention, consists of nority community, including recommen- weeks running from Monday to Sunday, samson and delilah dations on program topics, formats and regardless of whether calendar months treatments for programs. Council also begin or end during week. Calendar is will advise on talent to be used in pro- said to offer advantage of smoother com- this property gram production. Among other functions, puterized billing operations and lead to council further will assist in compiling faster bill payment. is condemned lists of minority persons or companies capable of providing goods and services to station. Council is expected to meet with KGTV executive staff at least six times Broadcast Bureau annually. wants Burden Klarman in Westport. Firm specializ- ing in public relations and broadcast licenses lifted counseling opened in Westport, Conn., by Howard Klarman, former executive di- Star Stations get adverse ruling rector, New York Market Radio Broad- on each of 22 issues involved, casters Association. Activities include including illegal free time corporate involvement, broadcast con - to Vance Hartke and favored sulting to station management on promo- on -air treatment to Mark Hatfield tion and sales development and to adver- tisers moving into broadcast. Howard The FCC's Broadcast Bureau has con- Klarman Associates, 155 State Street cluded that multiple- station owner Don East, Westport, Conn.; phone (203) 226- Burden made illegal gifts of free time to 1023. Senator Vance Hartke (D -Ind.) in his 1964 re- election campaign and favored Print expansion. The Des Moines Regis- Senator Mark Hatfield (R -Ore.) with ter and Tribune Co. has reached agree- biased news coverage and an illegal ment in principle to purchase Sun Pub- $1,000 donation in his 1966 bid for the lishing Co., Jackson, Tenn. Sun Publish- Senate. ing operates Jackson Sun, daily with circu- lation of 30,000, and WTas -AM -FM Jack- The bureau expressed its views last son. Radio properties, however, will not week in proposed findings and conclusions be included in transaction. Spokesman filed in a license -renewal hearing in said WTJS stations would either be spun which it recommended that the commis- off or retained by selling principals. No sion strip Mr. Burden of his licenses for final decision on that issue has been five AM and FM stations. In all, the bu- reached, he said. Purchase price of Sun reau found against Mr. Burden on each company was not disclosed. Broker was of 22 hearing issues related to operations Hamilton- Landis & Associates. of his stations. Joiners. Mutual Broadcasting System Star Stations Inc., the Burden -owned OF THE and Mutual Black Network have added parent corporation of the three licensees 17 more affiliates, increasing size of MBS involved, said the charges were based on AWARD -WINNING FILMS IN to 568 stations and MBN to 67 stations. "rumor, gossip, hostility and bias toward Joining MBS are wxxR -FM Exeter, N.H.; Star and unfounded allegations based up- PORTFOLIO IOWA -AM -FM Shelton, Iowa; KCHF -AM -FM on deliberate untruth," and should be Sioux Falls, S.D.; wcND(AM) Shelbyville, rejected. Ky.; wFON -FM Fond du Lac, Wis.; wtsw- At stake are the licenses of WIFE -AM- (FM) Connellsville, Pa.; KLEU(AM) Wat- FM Indianapolis, KOIL -AM -FM Omaha, erloo, Iowa, and KSPT(AM) Sandpoint, and KISN(AM) Vancouver, Wash. Be- Idaho. Stations joining MBN on full - sides responding to the commission's time basis are KOWH -AM -FM Omaha; charges, Star is defending its WIFE li- WOKS(AM) Columbus, Ga.; wKEu(AM) censes against competing applications Griffin, Ga., and wxoic(AM) Baton filed by a group of Indianapolis business- Rouge. Clearing MBN at special time men organized as Indianapolis Broad- periods are WSNY(AM) Schenectady, casting Inc. N.Y., and wtNE(AM) Danbury, Conn. The hearing order, issued in December Growth for Growth. Reno -based mar- 1970 (BROADCASTING, Dec. 7, 1970), keting firm, Growth Diversified Inc., has came after the commission had given established new division to offer broad- WIFE two short-term probationary li- casting management and consultant serv- censes since 1964. The first, for one year, ices. Growth has 10 wholly owned sub- was for hypoing ratings: the second, for sidiaries- including Growth Advertising/ six months, was for conducting fraudu- Public Relations, Linger Music Co. and lent contests. Entas Records Co. -and owns 18% of The bureau linked the 310 60-second Sui Vaca Enterprises Inc., Windsor, spots, valued at $5,890 and allegedly given Calif., recording and publishing company. Senator Hartke on WIFE plus favorable from PARAMOUNT President of Growth is former TV and mentions in the station's newscasts, to an radio executive Lee F. Peer, who will effort to obtain the senator's help in con- TELEVISION SALES, INC. direct new division. 35 Stewart Street, nection with Mr. Burden's difficulties Reno 89502 (702) 329 -6661. with the commission on the hypoing

Broadcasting Nov 27 1972 38 charge. (The alleged gift of free time is Broadcast Advertising. the basis for issues aimed at determining whether WIFE violated the corrupt prac- Squelched: tices act and the commission's fairness On tap for ANA: doctrine.) Ron Mercer, general manager of the sun, sand, surf station at the time, is quoted as saying 500 nasty that Mr. Burden told him that "Hartke and consumerism wanted to help him on his FCC problem Advertisers take their problems if WIFE would give him publicity on each to Puerto Rico for convention newscast and some free publicity." Sena- rumors tor Hartke did not testify in the proceed- The roles of advertising -and of advertis- ing. ers-in an increasingly consumer- oriented Star said there was never any intention society will be put in the spotlight for the on the part of the station that the spots country's top advertisers this week at were not to be paid for in full. Star con- the annual meeting of the Association of tended that a misunderstanding apparent- National Advertisers. ly led to the senator's failure to pay the Some 650 members and guests are ex- bill by 1965, by which time Mr. Mercer pected to attend the three -day meeting, "recommended that it be charged off as which opens today (Nov. 27) at the Cerro - a bad debt." That, Star said, is what was mar Beach hotel at Dorado Beach, Puerto done. (Senator Hartke finally paid the Rico. bill, in 1969, after it was again brought Elton H. Rule, president of ABC Inc., to his attention, Star noted.) is one of the key speakers at the Monday - And it said that while Mr. Mercer was morning examination of "The Roles of the only witness testifying to a charge Advertising." He will discuss "Advertis- that Mr. Burden instructed newsmen to ing and Broadcasting: Responsible Part- give Senator Hartke favorable mention ners in the New Society." in news shows, the station newsmen who Others at the Monday session include testified agreed nothing was broadcast Under Secretary of Commerce James T. "concerning Senator Hartke that was Lynn, the keynote speaker, who is slated either untrue or un- newsworthy." to sketch the role of advertising as a bureau's conclusions regarding contributor to the economy; Edgar H. The of alleged favored treatment of Senator Lotspeich, advertising vice president WHBF -TV & Gamble, who as co-chairman Hatfield by KISN are based on testimony Procter "Rumor Control Center" helps cool of the Business Council of Burden employes as well as on what of a task force the threat of racial violence. is to pre- the bureau said was a preponderance of for Consumer Affairs expected task findings racial strife spreading from a coverage given the then Oregon governor sent highlights of the force's Recent can and does serve as compared with his Democratic oppon- on how advertising metro area high school forced that consumer interests: Commissioner David Island mayor Jim Haymaker ent for the Senate. The bureau said Com- Rock Mr. Burden deliberately set out to favor Dennison Jr. of the Federal Trade mission, presenting a regulator's view- to declare a state of civil emergency Senator Hatfield it added, -although, point, and Pierre A. Rinfret, president and order a city-wide curfew. there is "no evidence that Hatfield was of Rinfret- Boston Associates, Boston - aware scheme." Alerted to the impending action, ' of Burden's economic and financial consulting based in cooperation The $1,000 donation was said by the firm. the WHBF -TV staff, bureau -citing testimony of Star's former The "disciplines of advertising," spe- with the City's Human Relations bookkeeper and secretary- treasurer, Doro- cifically as they relate to the advertiser's Commission, organized "Rumor thy Storz-to have been made from Star responsibilities, will be examined at Control Center." funds, in violation of the corrupt prac- Tuesday's sessions. Speakers will include tices act, although the bureau said "the Donald S. Perkins, chairman of Jewel The Center's battery of telephones, record is not clear as to the disposition Companies Inc. and co- chairman of the manned by WHBF -W staff and of the money after it was received by National Business Council for Consumer volunteers, handled nearly 500 Hatfield's staff." The bureau noted that Affairs; Edward P. Reavey Jr., vice presi- citizen calls for accurate and was later charged to Mr. Bur- dent general manager of the con- the $1,000 and reliable information. den's personal account. sumer products division of Motorola Inc.; record, the Robert E. Oliver, president of the Ca- Hundreds of nasty, unfounded As Star saw the station's Advisory Board, and the 1966 Senate race in Ore- nadian Advertising rumors of burnings, beatings, and coverage of Gibson, chairman of gon was balanced." And it the Rev. Arthur G. murder were thereby effectively "reasonably religious studies at St. noted that both Senator Hatfield and Mr. the department of Michael's College, Toronto. squelched by the WHBF-TV "Rumor Burden denied that a $1,000 contribution A panel Business Response Control Center," a service recognized was made or received. Star also said that on "A to Consumerism," also at the Tuesday meet- Mrs. Storz cannot be believed "because by Mayor Haymaker as contributing held ing, will include Roland P. Campbell, significantly to the successful of the overt hostility and bias she director of creative services for General with to Don Burden." cooling of threatened racial violence. respect Foods, and three executives of the Coun- The Broadcast Bureau, in recommend- cil of Better Business Bureaus; H. Bruce We were glad to be of service. ing denial of the five renewals, noted that Palmer, president; Bette Clemens, direc- the commission had warned Star about tor of consumer affairs, and Dean W. any deviations from a high standard of Determan, vice president for government performance when it granted WIFE -AM- and legal affairs. FM a six -month probationary license. A final session on Wednesday will con- WHBF-TV4 "As demonstrated by the record in this sider what to expect in 1973, with reports to help. proceeding," the bureau added, "the li- and appraisals by James S. Turner, a It's our habit censees did not heed the commission's consultant to Ralph Nader's Center for admonition. The scope and magnitude of the Study of Responsive Law; Victor P. CBS for the No. 2 market the transgressions revealed by this record Buell, associate professor of marketing in Illinois -Iowa (Davenport are unparalleled." at the University of Massachusetts Grad- Rock Island, Moline &::-East Moline).

Broadcasting Nov 27 1972 39 Six Secrets of Radio Programming Revealed.

1. How to find out what the 99 %, who don't take time to write, are thinking. Listeners don't usually write in to say gets you meaningful opinions about why they switch stations, or what they programming, and does so faster and at like or dislike about certain air far less cost than conventional market personalities. research firms because ARB already ARB's Radio Program Preference Poll knows who your listeners are. 2. You know they're gone; wouldn't you like to know where? The ARB Radio Program Evaluator is a It not only tells you who your audience programmer's dream. It gives you the turned to when they tuned you out, but opportunity to track station loyalty who they were listening to before they and dial switching. tuned you in. 3. What the kids do when the news comes on. Newscaster Analysis is a valuable service the news comes on? To enable you to for stations programming anything but study the effect of news broadcasts on all news, and especially important for reported audience estimates, we will those that carry the news at times other provide average and cume listening than on the hour and half -hour. estimates for a period of time before, For example, what do the kids do when during, and after your news. 4. Sharing an audience is like sharing your bank account; wouldn't you like to know who you're sharing it with? ARB Radioscope tells you which other attention. stations you are sharing your audience ARB Radioscope lists the call letters of with during an average week. This the other stations your audience listens includes not only your two or three to during an average week by demo- format competitors, but all the others graphic groups. There are no audience that are battling you for the listener's data involved. 5. What it's like on the other side of the fence. ARB Radio Reports from Other Markets ence in listening habits across markets. (including Radio Market Reports and They're also a key aid in evaluating Radio Demographic Buyers) are regu- station properties. larly available to ARB clients, to If an ordering client isn't listed in the provide an overview of listening patterns Other Market reports the price is $5.50 in markets other than your own. per report. Please refer to the ARB radio These reports enable you to determine market schedule for a list of the markets the effectiveness of program formats and survey periods covered. elsewhere, and to discover the differ - 6. Unique signal areas surveyed by computer. ARB Customized Computer Radio strate audience effectiveness in those Reports meet the needs of broadcasters areas that your station actually serves. with unique signal coverage, including those whose signals extend beyond These are only a few of the special ways market definitions and those with limited ARB can help solve your programming signals which may not cover the entire and sales problems. Whenever an impor- Metro Area. These special computer - tant decision calls for more information, generated reports allow you to demon- get in touch with an ARB representative.

American Research Bureau A Subsidiary of Control Data Corporation New York Chicago Atlanta ARII Los Angeles San Francisco Dallas public members, respectively. This in- BAR reports: television- network sales as of Nov. 5 creases the committee from five to eight. Re-elected were advertiser members Sam CBS $537,985,900 (36.3%); NBC $485,910,000 (32.8 %); ABC $459,069,100 (30.9 %)' Thurm, vice president - advertising and Total Total public relations, Ethan Allen Inc., and F. minutes dollars week week Kent Mitchel, vice president and cor- ended ended 1972 total 1972 total 1971 total porate marketing services, General Foods; Day parts Nov. 5 Nov. 5 minutes dollars dollars agency member Neal W. O'Connor, pres- Monday- Friday ident and chief executive officer, N. W. Sign -on -10 a.m. 99 $ 591,100 3,311 $ 19,775,300 $ 19,867,800 Ayer & Son, New York, and public mem- Monday- Friday ber Professor A. Bauer, Harvard Busi- 10 a.m. -6 p.m. 1040 9,175,200 42,767 306,613,200 274,895,000 ness School. Saturday- Sunday Sign -on -6 p.m. 334 6,057,300 13,657 177,907,700 141,410,500 Monday -Saturday TVB picks the best 6 p.m. -7:30 p.m. 97 2,216,100 4,139 76,230,300 63,694,300 Sunday local TV commercials 6 p.m. -7:30 p.m. 13 382,600 586 13,152, 500 17,198,100 Monday- Sunday KDAL -TV Duluth, Minn., and wcsH -Tv 7:30 p.m. -11 p.m. 426 23,656,600 17,450 803,462,500 765,651,000 Portland, Me., were grand prize winners Monday- Sunday in the Television Bureau of Advertising's 11 p.m.- Sign -off 146 2,369,500 6,635 85,823,500 61,329,900 fifth annual local commercials competi- Total 2,155 ;44,448,400 88,545 $1,482,965,000 $1,344,048,700 tion. 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. A Glass Block department store com- mercial won KDAL -Tv its prize for best commercial produced and created by a station. A commercial for Canal Nation- uate School of Business, and Gilbert H. NARB names three al Bank earned the prize for WCSH -TV as Weil, ANA general counsel. the best commercial produced or created In an expansion of the National Adver- by an outside producer. Award -winning and other selected TV tising Review Board's steering committee, First prizes in top -50 markets category commercials will be shown as creative N. W. vice Markus Jr., president, group went to WBTV(TV) Charlotte, N.C. ( "Six features at the opening of each morning executive, Scott Paper Co., Philadelphia; Days About Dope" on -air promotion meeting, and informal luncheon and Archibald McG. Foster, chairman and spot), and warv(TV) Indianapolis (Hook afternoon sessions will deal with a variety chief executive officer, Ted Bates & Co., Drugs Inc., drug stores). of issues including children's advertising New York, and Dr. Aurelia Toyer Miller, Awards of merit in the top -50 markets and the activities of the National Adver- director, data center, national board of category went to WRry for two commer- tising Review Board, the advertising in- Young Women's Christian Association, cials (Instant Plumber household prod- dustry's self-regulatory arm. have been elected as adviser, agency and uct and Indianapolis Power & Light, pub- lic utility). In other awards, KGW -Tv Portland, Ore., received first prize in the all- markets CailForAction category for the best community- service WELCOMES message. WAGA -TV Atlanta received an award of merit in that classification. WOW CALL FOR ACTION Awards were announced at TVB's an- Omaha, Nebraska nual meeting in New York (BROADCAST - ING, Nov. 20). The 1972 winners were selected from among 263 entries. Dead- Albany WROW Huntington WGSM Raleigh- Durham WRAL -TV line for the sixth local commercials com- Altoona WFBG Indianapolis WFBM Rochester, N.Y. WBBF petition is August 15, 1973. Baltimore WBAL Little Rock KARK -TV San Diego KGTV Binghamton WNBF Memphis WDIA San Francisco KABL Birmingham WYDE Milwaukee WISN Seattle KING Girl's best friend. Television will get Boston WBZ Nashville WVOL Syracuse WHEN its first major commitment from De- Buffalo WYSL New Bedford WBSM Tucson KTKT Beers Consolidated Mines Ltd., Kim- Charleston WTIP New Haven WELT Utica /Rome WTLB berly, South Africa, in a pre- Christ- Chicago WIND New York WMCA Washington Complaint Oklahoma City mas spot campaign, according to the Cincinnati WLW KWTV Center Orlando WDBO agency, N. W. Ayer & Son, Phila- Cleveland WERE Wheeling WWVA Peoria WRAU-TV delphia and New York. In the 33 Dallas KLIF Winnipeg, Philadelphia WFIL years the account has been with Denver KLZ Pittsburgh Canada CKY KDKA Ayer, DeBeers used only print adver- Fort Wayne WOWO Pittsfield WBEC Wilkes -Barre WILK tising through 1970 "because of the Houston KILT Providence WJAR Youngstown WFMJ unique, generic nature of the ads" but the advertiser was encouraged "Call For Action is a program which has proven itself and one with results in 1971 from a small - which is worthy of your attention." scale test of spot television. The spot Dean Burch, June 2, 1970 campaign- starting three weeks be- fore Christmas -will be in 24 mar- "These efforts ... (Call For Action) ... demonstrate the poten- kets and will use two new 30- second tial broadcasters have for enriching the community and they commercials carrying a theme of deserve recognition." "Diamonds Make a Christmas Gift of Love." The commercials, said Ayer Virginia H. Knauer. October 14, 1972 in disclosing the campaign in an in- BROADCAST ternal news pamphlet, are aimed at POWER + VOLUNTEER POWER = CIVIC POWER "above- average income adults, par- Call For Action, 1735 I St., N.W., Washington, D.C. 2000G ticularly men." For its campaign, Suzanne P. Roosevelt, Executive Director Ayer bought heavily In prime and fringe time and in sports.

Broadcasting Nov 27 1972 42 on Nov. 23 broadcast second special to Nierman relinquishes chair. Martin be placed on HSN by General Mills Fun Programing L. Nierman has resigned as chairman Group, Minneapolis. It followed Oct. 28 of Edward Petry & Co., TV station airing of Halloween Tales of Washington representative, but will continue as Irving. Fun Group, which consists of SAG threatens stockholder and member of board of Parker Brothers, Lionel, Craftsmaster harder policy directors. Martin F. Connelly con- and Kenner toy companies, previously tinues as president and chief execu- announced its sponsorship of five ani- on TV reruns tive officer, and office of chairman mated specials on CBS-TV, all to run this will be eliminated. Mr. Nierman was fall (BROADCASTING, Oct. 18). Agency Actors talk of getting first pay president from 1963, when firm's for project is Leonard M. Sive and As- over and over and over again, from employes acquired company sociates, Cincinnati hear of progress on commercials founder, late Edward Petry, until Spot-TV campaign. Monsanto Textiles December 1970 when Mr. Connelly The three television networks again have and chief ex- for its new flame- retardant Modacrylic was named president been put on notice by the Screen Actors reorganiza- fiber breaks with 60- second commercial ecutive in management Guild that unless they agree to modify tion. flights Nov. 27 -Dec. 13 in such major TV markets as New York, Chicago, Los their current prime -time rerun patterns Angeles. Philadelphia, Minneapolis and actors are going to demand the equivalent San Francisco. Featured in commercial of original salaries every time programs Business Briefs is use of fiber in children's sleepware. are rerun. Actor John Gavin, appearing During pre- holiday period, advertiser on as the newly re- elected president of the guild, told SAG's annual membership Theodore Hamm Nov. 29 will also have its one -hour syndi- Agency appointments. meeting in Hollywood that the first order Paul, which since termination of cated Monsanto Night Presents Jose Co., St. of business in 1974 contract talks with estimated $5- million -plus account for Feliciano in 36 major markets. Chirug & its the networks and TV producers "will be several beer brands at J. Walter Thomp- Cairns, New York, is agency. a strict and effective limitation on the Chicago, has been interviewing son Co., Benny via RCA RCA, through J. Wal- number of reruns permitted on network new agencies (BROADCASTING, Sept. 18), ter Thompson Co., both New York, will TV in prime time," coupled with a de- tapped Dancer- Fitzgerald -Sample, has sponsor Jack Benny 's First Farewell Spe- mand for "100% of original salary every New York and San Francisco. Hamm has cial on NBC-TV Thursday, Jan. 18 (9 -10 time an actor's performance is shown on breweries in San Francisco and Los p.m. NYT). Irving Fein is executive pro- the television screen." SAG officials, at Angeles in addition to St. Paul. Major ducer of program, produced by J. B. an earlier meeting, made a similar dec- regional advertiser, Hamm is in 35 states Productions in association with network. laration (BROADCASTING, June 12). in Midwest and on West Coast. Oscar AM on current commercial-con- Mayer & Co., Madison, Wis., has named Rep appointments WQXR- -FM, New Reporting tract in York, SAG's Clinton E. Frank Inc., Chicago, as second York: Petry Radio Sales, New York. negotiations New WRUN -AM -FM -Rome, national executive secretary, John L. agency to handle product advertising yet Utica N.Y.: Katz Radio, New York. Dales (who retires on Dec. 31), told the to be determined. Firm retains J. Walter Thompson Co., Chicago, on major por- tion of account. Yardley of London, To- towa, N.J., has selected Warren, Mul- ler, Dolobowsky, New York, to work on new products. Yardley's other agencies The Colonel's quote... include Benton & Bowles and Lois Hol- land Callaway. Homelite Division of Textron, Port Chester, N.Y., has moved all of its business (almost $2 million) from Needham, Harper & Steers, New York, to other agencies: Scali, McCabe, Stoves, New York, gets creative and marketing work of major portion of Homelite (chain saws and lawn and garden equipment) "I maintain that business can serve mankind. Does serve and SFM Media Services will handle mankind. Good business, run well, delivering quality, and media planning and buying (Includes making a fair profit serves mankind one hell of a lot better TV, radio); Wilson, network and spot than any welfare system or public dole yet devised from Haight & Welch, Hartford, Conn., has remainder of account (construction equip- Roman times down to the present!" service basis. Newly ment) on full- Patrick O'Malley formed National Potato Promotion Board, President. Canteen Corporation Denver, has appointed Ketchum, Mac- before the International Food Service Leod & Grove, New York, and Botsford Manufacturers Association, 1972 Ketchum, San Francisco, to handle initial advertising and public relations (in ex- cess of $1.5 million) to promote Irish potatoes. Media will involve print and broadcast. Shoe spots. Karl's Shoe Stores Ltd., Los Angeles, through Stern, Walters & Sim- mons, Beverly Hills, Calif., is scheduling saturation -TV campaign as Christmas promotion with one 60- second and two 30- second spots to be used on 10 stations in Los Angeles, Las Vegas, San Diego, 136W -Stockton, Fresno, Calif., and Sacramento SELLING MORE IN OUR 41st YEAR Calif. Campaign is to run Nov. 29 PETERS GRIFFIN WOODWARD, INC. Atlanta Boston Charlotte Chicago Dallas through Dec. 22. Spots were produced Detroit Los Angeles Minneapolis New York Philadelphia St. Louis San Francisco by The Film Factory, Hollywood. Fun on HSN. Hughes Sports Network

Broadcasting Nov 27 1972 43 membership meeting that the guild is Ratings in election week: CBS -TV edged NBC -TV by three -tenths of a rating point avoiding straight across -the -board wage in the 7 -11 p.m. NYT portion of election -night (Nov. 7) coverage in the national increases in its talks with the joint policy week Nov. 12, last Monday 20). The report committee of the American Association Nielsens for the ended out (Nov. showed CBS with a 17.6 rating and 38.1 three -network share for the period, as against 17.3 of Advertising Agencies and the Associa- and 37.4 for NBC and 11.3 and 24.5 for ABC. tion of National Advertisers, but is ask- In the 70- market multinetwork -area (MNA) Nielsens for the longer election -night ing for increases in special classifications 7 1 with a 15.5 rating 13.8 of work. According to Mr. Dales, SAG, period of p.m. to a.m. NYT, NBC led to CBS's and ABC's 11.4 (BROADCASTING, Nov. 20), and NBC sources said last week they were acting for the first time jointly with the NBC would be in the lead again about six -tenths of a point over American Federation of Television and confident -by CBS -when the later hours of common coverage are taken into account. National Radio Artists, has been negotiating since Nielsens for the complete period of common coverage, 7 p.m. to 1:30 a.m., will be Oct. 16 and has made 39 proposals. The available, they said, in the Nielsen pocketpiece due out today (Nov. 27). AAAA and ANA, he said, have made For the week, CBS won Monday, Friday and Saturday nights, NBC won Wednes- 31 proposals of their own and added 16 day and Thursday, ABC won Sunday, and NBC and CBS tied in the prime -time counterproposals to those of SAG and AFTRA. (8 -11 p.m.) portion of Tuesday (election night). In the 7 -11 p.m. election -night period, CBS's and NBC's ratings were off sub- Mr. Dales further reported that after stantially from 1968 election night, by 24% and 33% respectively, presumably three weeks of negotiations (with a cur- reflecting lack of suspense as the expected landslide for President Nixon began rent two -week break so that AFTRA can to materialize early. ABC's ratings, however, were 18% higher than in 1968. conduct separate negotiations with the Following are the national rankings for the week ended Nov. 12 (ratings are three networks), "we are making prog- also shown for the top 15): ress -good progress -but were not yet set. We're not yet satisfied by any means. (1) ABC Sunday Movie (ABC) 38.9; (2) All In (32) Emergency (NBC); (33) Ghost Story (NBC): The Family (CBS) 31.7; (3) Gunsmoke (CBS) 31.4; (34) Sonny & Cher (CBS); (35) Dean Martin in fact we're just now approaching the (4) Snoopy at the Follies (NBC) 26.4; (5) Miracle of (NBC); (36) Wednesday Movie (ABC); (37) Mod crisis top of the hill lies just ahead P.S. 14 (NBC) 25.5; (6) Sanford & Son (NBC) Squad (ABC): (38) Trouble with People (NBC); -the 25.1; (7) Bridget Loves Bernie (CBS) 24.9: (8) (39) Mission Impossible (CBS); (40) Julie Andrews of us." Indicating that the guild may Flip Wilson (NBC) 24.6; (9) Ironsides (NBC) 24.2; (ABC) and M'A'S'H (CBS); (42) Owen , Marshall soon have to call on members for "real (10) Adam 12 (NBC) 23.5; (11) Medical Center (ABC); (43) Bill Cosby (CBS); (44) Streets of (CBS) 23.3; (12) FBI (ABC) 23.0; 13) CBS Thurs- San Francisco (ABC); (45) Anna and the King support," Mr. Dales expressed "a fair de- day Movie (CBS) 22.4; (14) Mary Tyler Moore (CBS); gree of optimism" that "a good deal" (CBS) 22.3; (15) Lucy (CBS) 22.2: (46) Monday Night the Movies (NBC); (16) NBC Saturday Movie (NBC): (17) Search Benyo (48)) KungFu (ABC); (49)9 )Sa(ndy would be negotiated. (NBC); (18) NFL Football (ABC); 19) Carol Bur- Duncan (CBS): (50) McGovern political -Monday Guild Treasurer Gilbert Perkins re- nett (CBS); (20) Partridge Family (ABC); (21) CBS (NBC); (51) Mannix (CBS); (52) Sixth Sense Friday Movie (CBS): (22) Bob Newhart (CBS); (ABC); (53) The Man (ABC): (54) Dick Van Dyke ported that SAG completed the most (23) Waltons (CBS); (24) Little People (NBC); (CBS); (55) What Happened Last Night (CBS); recent fiscal year, ending Oct. 31, 1972, (25) Wednesday Mystery Movie (NBC); (26) Paul political-Monday Lynde (ABC); (27) Doris Day (CBS); (28) Brady lryix (58) American Independent Party with a scant surplus of $16,296. Income Bunch (ABC); (29) Love American Style (ABC); (ABC); (59) Nixon political- for the 12 -month period was $1,705,988, (30) Room 222 (ABC); (31) Odd Couple (ABC); Monday (-Mo)day with expenses totaling $1,689,692. Actor Frank Sinatra was honored at temporary and MOR formats from the Reed, formerly announcer and sales rep- the meeting with SAG's annual award newly enfranchised rock format. resentative at WMTN- AM -FM. "for outstanding achievement in fostering RKO has also changed the calls of its the finest ideals of the acting profession." San Francisco outlet (from KFRC -FM to WHBF-FM Rock Island, Ill., has dropped Mr. Sinatra was singled out for his works KKEE[FM]) and Los Angeles station its own library of MOR- contemporary of charity. (from KHJ -FM to KRTH[FM]), as well as music and adopted Peters Productions' New York, for all are on formats dif- "Music Just for the Two of Us," daily 6 ferent from the AM's that bore the same a.m. to midnight. Aimed at the 20-45 age Why the trend toward calls. group, the new format features "easy "The thing that finally convinced me listening" interspersed with contemporary separate AM -FM calls? to change the call letters," Mr. Ruth of verse readings twice hourly. The change What used to be WOR -FM New York wxLO said, "was going down to Beltsville took place Oct. 16. starts expensive promotion [Md.] and looking at our American Re- to emphasize its own identity search Bureau diaries." If respondants WNLC(AM)- WTYD(FM) New London, who had been listening to woR -FM, as it Conn., have extended their programing WxLo(FM) New York -the RKO Gen- was called then, had filled out the to 24 hours, providing the first local 24- eral -owned former WOR -FM -will spend diary correctly (i.e. dial placement, name hour service in the New London area. more than $100,000 before the end of the of on -air personality, type of music, etc.) The AM MOR format and the FM "good year to facilitate and promote its call - but had neglected to check the FM col- music" format remain unchanged. letter change, according to Ron Ruth, umn on the form, credit for that listener general manager. Changing call letters, would have gone to woR(AM). Stations in once perceived by broadcasters as akin similar situations must separate, Mr. Ruth to selling one's soul because of the prob- emphasized. CPI to revamp lems of a new identification, has become "I think you'll see FM's being ranked Details still to be announced, a commonplace occurrence among many number one in major markets within five but it may involve production FM stations for the very fact that it does years," he said. "As long as I've been in merger on the West Coast re -vamp a station's image. The WXLO this business, people have been saying switch -which took place Oct. 23 -is FM is around the corner. But, to my Plans for merger of unspecified "various part of a plan to "completely separate" mind, unless the separation is complete facilities and personnel of Columbia between commonly the identities of woR(AM), a talk station, owned AM's and Pictures and Screen Gems" have been an- and its commonly owned FM, a rocker. FM's, it'll take much longer." nounced by Columbia Pictures Industries, Although it is difficult to pinpoint a the parent company. time when radio management decided Although officials said they could not that having the same call letters for AM Changing Formats reveal details, reports persisted that the and FM outlets on different formats was mergers would primarily affect the West a detriment to the FM operation, the WAZI -PM (formerly WMTN -FM) Mor- Coast production operations of the mo- collective switch of all the ABC -owned ristown, Tenn., previously simulcasting tion- picture and TV divisions. FM stations in late 1970 was an impor- modern country- western music with Jerome S. Hyams, senior executive tant milestone. At that time, it was the WMTN(AM), began separate contempo- vice president of the parent company, purpose of ABC's vice president in charge rary rock programing Nov. 1. The format said that "in recent years we have seen a of owned -FM's, Allen Shaw, to remove change was accompanied by the appoint- natural evolution in which many motion - all identification with the owned -AM con- ment of a new program manager, Bob picture and television production and

Broadcasting Nov 27 1972 44 distribution activities have become vir- production firm. Address: 1370 Stewart tually inseparable. Technical and admin- Street, Seattle 98119. (206) MA 2 -2940. istrative personnel have demonstrated 97 REASONS their ability to move easily between films Christmas oldies. Thirty years of and television." "Christmas Hit Singles" are listed in new SCHAFER The integration moves are to be carried publication by The Music Director firm. out over the next few months. Mr. Hyams Eleven -page guide lists over 90 Christmas said they "will enable us to maximize records that made charts from 1942 to AUTOMATION the productivity and responsibilities of 1971. In addition to other "Oldie Guides," our personnel and effect economies that firm publishes "Playlist" of 45's and IS RIGHT FOR will be felt immediately and in the years LP's for MOR stations. Box 177, Chest- ahead." nut Hill, Mass. 02167. MBS books the Greek. Jimmy the YOUR RADIO Greek (Snyder), odds maker, political Johnson: The buck prognosticator and syndicated columnist, STATION. has begun a five -minute commentary and good programing on Mutual Broadcasting System. Mon- can be compatible day- through- Friday series is fed to affili- ates at 10:25 a.m. and repeated at 2:25 FCC commissioner says business p.m., EST. It deals with such subjects as is beginning to get that message who will win Super Bowl, odds on Pat Nixon wearing new hairstyle at Inaugural FCC Commissioner Nicholas Johnson, Ball, chances of Joe Frazier successfully who can damn broadcasters or charm defending his heavyweight crown against > a them, depending on the occasion, was, Muhammad Ali. : as one of his listeners put it, his "witty, and charming self" last week, in an New serial. CBS-TV plans new half- appearance before the Federal Communi- hour daytime drama next spring. Tenta- cations Bar Association in Washington. tively titled The Innocent Years, it was His subject was the upbeat and uplift created by William J. Bell, creator and one of how broadcasters can make money writer of number of daytime serials and Schafer provides the only line of solid - current head writer of Days of Our Lives and present quality programing, too. And state automation systems that is abso- on NBC. New series will be he said the proof of his thesis was already produced lutely right for every radio station, large being demonstrated by Corday Productions in association with by many broadcasters. or small, AM or FM (or both). From the Screen Gems at CBS Television in Commissioner Johnson, who has fre- City simple Model 902 to the Model Hollywood. Mr. Bell will also be 903 to quently criticized television for what he head the computer -controlled Model 8000, called bland, unimaginative programing, writer. Schafer offers a combination of features said American business is beginning to Special /pilot. NBC Follies, hour of corn - found in no other system or series of understand that it is not necessary and edy sketches, musical production num- systems. One of our eager salesmen may be self-defeating "to grind the pub- bers and variety acts, featuring star came up with 97 of these features, in- lic's faces in order to make a buck." performers, will be taped Dec. 17 before cluding: He cited "information programing," live audience at NBC studios in Bur- 1. Unlimited mixing of loop sequential like the Today Show, as well as a variety bank, Calif., for broadcast as special dur- and time - of local news and public- affairs programs ing 1972 -73 season and oriented events pn endless as pilot for series programming format that, he said, build "lasting goodwill" and for 1973 -74. Stars set so far include capability. also make money. He also noted that Sammy Davis Jr., Andy Griffith, Connie 2. Simultaneous multiple audio source broadcasters "can smuggle a little infor- Stevens, John Davidson and Mickey overlap capability. mation and stimulation into our lives Rooney. while, at the same time, increasing their 3. Direct time insertion (as opposed to share of the market ": For proof, there is For Wometco in N.Y. Wometco Prod- step). All in the Family. uctions, newly formed facility associated 4. Simplified entry of log data. with wTvJ(Tv) Miami, has named John B. Lanigan & Associates, New York, to 5. Automatic control of auxiliary de- Program Briefs represent it in eastern U.S. for produc- vices ... even the coffee pot. tion of TV commercials and programs. 6. Verified Gutman for Encoded Logging, auto- NBA Highlights from Na- Lanigan said representation will be han- matically printed in plain language. tional Basketball Association contests will dled by the 3rd Bid, New York, newly be incorporated into two half-hour weekly formed Lanigan division, of which Roslyn 7. Complete financing, sale or lease. TV series distributed to approximately 80 Dickens has been named account execu- 8. Modular interface construction for stations by Leo Gutman Inc., New York, tive. simplified expansion. starting in January. Gutman has been selected as sales agent by NBA Films, MPC buy. Metromedia Producers Corp., 9. Self cueing. producer of series, This Week in the producer- distributor of made -for -TV mov- 10. Remote control. NBA and Action High lights-NBA. Mr. ies, has picked up foreign and domes- Gutman reported that orders have been tic syndication rights to three new 11. Solid state digital clock. features. Nine received from Colgate- Palmolive, Wilkin- others, announced previ- 12 - 97. Write or call us. Many of the son Blades and Black & Decker for half - ously, were made by Metromedia for features depend upon your station, sponsorship of This Week, which will be- slotting on networks during 1972 -73 your needs and your budget. gin Jan. 6, 1973, for 20 weeks. Second season. Three new made -for -TV mov- series will begin in June and run 13 ies are: Phil D'Antoni's production of weeks. The Connection, an adventure drama; Your Money or Your Wife, a comedy Aspiring with cassettes. WNA Video schafer whose executive is Alexander Inc., new video -cassette and video -tape producer H. Cohen, and Mr. Inside Mr. Outside, Schafer Electronics Corporation firm, has been formed in Seattle by Wally / mystery feature also produced by Mr. 75 Castilian Drive Nelskog, station owner in Northwest and D'Antoni. Santa Barbara Research Park president of company. WNA is licensed Goleta, Ca. 0017- (805) 968 -0755 by Sony Corp. as one of company's five New to Dallas. Ralph Stachon and As- Schafer Electronics Ltd. U.S. video- cassette centers. It is allied sociates, jingle-production firm formerly 5824 Burbank Road. SE Calgary, Alberta, Canada T2H1Z3 with Multi Media Productions, Seattle located in Memphis, has moved to Dallas (403) 253.0351

Broadcasting Nov 27 1972 45 and expanded its facilities to include re- said, was "particularly frustrating" in a cording and commercial production. Broadcast Journalism® year that saw such premiere news events Stachon enterprise has combined with as the trips to Russia and China and the new all-purpose recording center, Sound public concern with such election issues Techniques, to become what firm calls SDX criticizes as the Vietnam war, inflated taxes, mili- "the only facility of its kind in the power tary spending and welfare. U.S. -a complete recording and creative government Included among the major journalistic center for audio -commercial production Report by Freedom of Information problems plaguing the broadcast industry under one roof." 1322 Inwood Road, Committee cites repression of in particular were disputes with the Nix- Dallas 75235. (214) 638 -6231. media and supression of news on administration over program content, the Justice Department's concern with Syndication for talk. Diamond P Enter- network prime -time schedules and the prises Inc., Hollywood -based radio pro- Newsmen assembled in Dallas for the convention of Sigma Delta Chi, the pro- continued promulgation of the equal -time ducer and distributor, is syndicating The provisions of Section 315. series of 60- second fessional journalism fraternity, heard a Blackwell Report, Dick Fogel, assistant managing editor radio vignettes featuring designer. Mr. report by the society's Freedom of In- of the Oakland (Calif.) Tribune, is chair- Blackwell. Reportedly, series already has formation Committee that deplored the CBS xcBs(AM) San big- brother tactics the government has man of the committee. Vice chairmen in- been sold to -owned clude Grant Dillman,, Washington; Francisco and WBBM(AM) Chicago and employed against their profession and UPI, 26 weeks. Mr. Blackwell does suggestèd ways of combatting them. Robert Harrod, Cincinnati Enquirer, and will run for William regular talk program for KABC(AM) Los The report, authored by various mem- Small, CBS News, Washington. Angeles. Diamond P also is in radio bers of the I4 -man committee, was par- syndication with "audio-biography" docu- ticularly critical of the "judicial repres- mentaries on major talents in contemp- sion of the media." which has resulted No moon -shot coverage orary music. from contempt citations issued against subpoenaed journalists who refused to for public television history. Programming Aids and sources. When the R &B reveal confidential Idea has been vetoed, Loomis says, Inc., Los Angeles, is syndicating this type of coercion, the Services courts resort to because time, program radio series on history of rhythm and asserted, "they assume power of disruptions report and plans by commercial networks blues, The Soul Music Story. Series, which they should not." produced and created by distributor an equal note, the report con- But on The controversial proposal that public firm's vice president, Roger Christian, tended, "when petty, despotic bureau- runs 39 hours. It's being made available crats withhold news, when executive television provide extensive live coverage of the next moon flight has been turned on one -station -to- market basis with fees privilege is asserted, when legislators con- down by industry officials. ranging from $10 to $60 per hour, de- fer in secret, all are usurping power from pending upon market size. Series is cur- the citizens and all are lessening the pub- Henry Loomis, president of the Cor- rently being carried on all of American lic's ability to make effective, collective poration for Public Broadcasting, told the Armed Forces radio stations. judgements and decisions." If govern- nation's public television managers in a ment is to become genuinely responsive, message that three factors contributed to the report continued, "the people will the decision: Oncoming. Latest BBC -TV import have to firmly establish their power to "Time is too short to gather required due for a splash in the States is govern" staff, scientific expertise, technical facili- Vision On, a children's program de- The report cited several incidents of ties and production elements to insure signed .for the hearing- impaired that alleged government repression of the distinctive, high -quality coverage. will be directed to the general Ameri- news media. Among them were recent "Delays in the space mission, which can children's audience beginning in jailings of Peter Bridge, reporter for the have been normal in the past, would in- January. The series is being distrib- now- defunct Newark (N.J.) News, and tolerably disrupt both national and local uted here by Time -Life Films, which William T. Farr, of the Los Angeles public television schedules. premiered it last week at a Wash- Tinges, both of whom were cited for "Coverage by the commercial net- ington screening. Some 42 stations withholding privileged information from works will be more extensive than first had bought the 26- episode first run grand -jury investigators; the government's expected." (Nov. 21), includ- as of last Tuesday attempted suppression of the Pentagon Another factor, which Mr. Loomis ing the five ABC -owned stations Papers, the Defense Department's and mentioned in passing, was the "mixed (which will play it in "station- prime" the re- efforts to conceal information from action" stations to p.m.), the Post -Newsweek of the proposal itself. time -6-7 press concerning the My Lai incident. As planned, the coverage would chain (WTOP -TV Washington was the have Also covered was a report on the ac- been undertaken in cooperation with the host last week), and the Avco and tivities of SDX's News Access Commit- Capital Cities groups. National Aeronautics and Space Admin- tee, which has been working to reinstate istration. which first As the title suggests, Vision On advanced the idea. two Taiwan journalists who were ousted When CPB polled the stations for their plays to the eye. Dialogue is mini- from the United Nations press corps for and important descriptions are reactions, a few responded positively and mal, political reasons when Red China sup- about conveyed in sign language as well as an equal number negatively; most, planted Nationalist China on the General however, did not answer with a flat yes words. Each half -hour comprises Assembly. The UN's failure to date to segments built around such themes or no hut raised serious questions about rectify this situation, the report stated, the as string, bicycles, eggs, rubbish, etc. desirability of the plan. is "legally, historically, morally and The strongest dissent, however, came It was evident at the Washington philosophically indefensible." screening that the distributor and from representatives of stations working the initial buyers thought they had The report also recommended the ini- through the broadcasters' Washington tiation mutual education a hit on their hands. They were of programs organizations. The Public Broadcasting assured of success in at least two between the legal and journalism profes- Service and the National Association of critical corners: on hand to lend their sions and the upgrading of journalistic Educational Broadcasters took quick ex- endorsement were Dr. Sidney Mar - standards to reduce bias in and against ception to the idea, principally because land, assistant secretary for educa- the media. It indicated that the public it was an "apparent shift in program re- tion of the Department of Health, would have to be the arbiter in the dis- sponsibility" from PBS -which has had Education and Welfare (which helps pute between clashing interests of those responsibility for selecting and schedul- fund Sesame Street), and Evelyn two professions. ing programs -to CPB, which has tradi- Sarson of Action for Children's Tele- Another section of the report was tionally kept its distance from that func- vision (which would unfund almost critical of President Nixon's infrequent tion ( "Closed Circuit," Nov. 6). everything). scheduling of news conferences which, it As a result of that disagreement, CPB

Broadcasting Nov 27 1972 48 and PBS representatives met last week as and Radio Artists would be involved in posited in interest- bearing savings cer- a step toward working out in more detail an AFTRA-ordered walkout within two tificates. the lines of responsibility for program days anyway -to stay out during those The Washington office was established judgments. two days as well. The AFTRA order was last June on an experimental 18 -month subsequently blocked by a temporary basis. It is headed by Theodore F. Koop, injunction (story page 32), but CBS retired CBS Washington vice president Efron to Salant to Efron. A widely News sources said Mr. Cronkite would and one -time RTNDA president. Mr. publicized book called "The News remain out all of last week and return Koop is under a $1,000 -a -month re- Twisters" last year charged the three tonight, union conditions permitting. CBS tainer but for the first four months has television networks with betraying newsman Roger Mudd had been filling in drawn only $2,700. consistent left- liberal bias in their for Mr. Cronkite on the news program. news broadcasts. It also inspired a Journalism Briefs series of rebuttals from CBS News President Richard Salant, who ques- What's on tap tioned everything from the methodol- Both sides of issues. Semit Corp., ogy to the political attitudes of the for the RTNDA St. Petersburg, Fla., will introduce new book's author, Edith Efron of TV television and radio news service at Radio Guide. From that episode has come Election of VP, award to Ervin and Television News Directors Associa- yet another Efron book, devoted to and speeches by Wiley and Van tion Convention in Nassau, Bahamas, the disagreement between herself Deerlin highlight annual meeting Nov. 28. Program, produced for Congres- and Mr. Salant. Its title: "How CBS sional Quarterly Inc., is three- times-a- Tried to Kill a Book." A contest for election as vice president week taped special on controversial na- The $6.95 book presents charges of the Radio Television News Directors tional issues in balanced pro- and -con for- such as these: that Mr. Salant, in Association is assured at the annual con- mat. Entitled, "Looking Ahead with CQ," collaboration with a CBS public - vention that begins today (Nov. 27) in segments feature public reaction to spe- relations executive, contested the Nassau, British West Indies. cific national issue, exclusive interviews book's findings, fed erroneous infor- The two contenders arc C. Bosworth with national leaders and heads of spe- mation to the media, inferred the Johnson, news director of wsAZ-TV Hunt- cial- interest groups, and wrap -up segment existence of a right -wing conspiracy ington, W. Va., who is this year's RTNDA excerpting portions from first two seg- against the press, and claimed to treasurer, and Travis Linn, executive ments. have "refuted" the book's findings - news director of WFAA- AM -FM -Tv Dallas, On the move. Golf Network Inc., New all without ever agreeing to sit down who is an RTNDA director -at- large. The York, which provides radio coverage of and look at the raw data upon which RTNDA vice president normally is golf tournaments and offers it to adver- those findings were based. elected president the following year. tisers on package basis, has moved head- Mr. Salant declined comment on Keynote speaker at the convention will quarters to 557 Post Road, Darien, Conn. most of these charges. He said that be Sig Mickelson, now at Northwestern (203) 655 -9718. his arguments had already inspired University's Medill School of Journalism one book, and that he had no inten- and former president of CBS News. tion of inspiring another one. He did Among the other speakers: FCC Com- react, however, to the charge that he missioner Richard E. Wiley; Representa- had avoided confronting Miss Efron's tive Lionel Van Deerlin (D- Calif.); John raw data. "That's absolutely not Shaffer. Federal Aviation Agency; Frank- Digital true," he said. "Our consultant re- lin Kroml, Motor Vehicle Manufacturers quested the information and she re- Association; Philip McHugh, TV con- Air fused to provide it." sultant, and R. Peter Straus, wMCA(AM) New York. Temperature The association's Paul White Award is Cronkite due to return to be made to Senator Sam J. Ervin Jr. (D- N.C.), who, as chairman of the Sub- He's reported in 'excellent' committee on Constitutional Rights, has condition after surgery that championed the cause of broadcast jour- kept him sidelined two weeks nalism (see "Profile," page 67). The National Broadcast Editorial Con- CBS newsman Walter Cronkite was re- ference is being held in conjunction with ported by CBS News sources last week the RTNDA meeting. after to be in "excellent" condition A number of professional problems surgery to remove a tumor of the throat. face the broadcast newsman; among They said the tumor proved to be benign, them First Amendment rights, access to Indoor and Outdoor Sensors that the only effect of the operation courts and government hearings and Solid Walnut Console was a temporary hoarseness and that Mr. meetings, accreditation to political con- Cronkite would return to CBS Evening Gold Anodized Panel ventions, and the growing practice of Multi- Sensor Selector News tonight (Nov. 27). having on- camera TV newsmen josh Mr. Cronkite entered Lenox Hill hos- among themselves. The principal associa- Remote to Any Distance pital in New York on Nov, 15 for what tion problem is fiscal (BROADCASTING, 1/2" Sperry 7- Segment Display tests." was described only as "medical Nov. 6) . Speculation at the time suggested the The latest financial figures for the as- Special Price tests would seek the cause of a huskiness sociation are for the nine months ended Send for in his voice that had been apparent to Sept. 30, showing over $38,000 in in- $297 Specification Sheet viewers and listeners for some months. come and with almost $37,500 in outlays. Money Back Guarantee CBS News sources reported last week Among the expenses for the January- Offer L' 'ted `Standard List Price that the operation was performed Nov. September period were $5,890 for gen- $495 16 and Mr. Cronkite returned to his eral and administrative activities; $5,861 Texas home the following weekend. They said for the upkeep of the Washington office; his doctor preferred but did not cate- $13,800 for publication of the monthly Electronics, Inc. gorically insist that he take a few days news bulletin, The Comunicator; $10,712 P. O. Box 7225F off and that Mr. Cronkite decided -since for the East Lansing. Mich., executive z-- it then appeared he and other members office, and almost $1,100 for convention Dallas, Texas 75209 of the American Federation of Television expenses. RTNDA also has $34,000 de-

Broadcasting Nov 27 1972 47 the Skellerin version on several weeks ing dismissal he gave a reason that Mr. Music ago but last week moved the record into Nesci "is no longer broadcasting." afternoon play only. He said the audience Mr. Nesci and his station manager, reaction to the record has not been large, Stewart Brinsfield, say that the announ- An old- fashioned but it had not been played very long. "I'm cer's on -air shift was terminated, but that 'cover battle' backing out of the battle," he said, "I he remains at the station in an off -air just hope the record companies don't kill capacity. Two versions of 'You're a Lady' it themselves." According to Mr. Williams, another vie for success; one may win - Independent record distributors that factor was that the case was determined or neither -but not both handle both Bell and London product in to be "an isolated transaction"; he said major cities were reluctant to tout one "the ends of justice would not be justified Rattles for popularity among different record over another, for the most part. by a criminal case." Whatever questions versions of the same song were once "I'm trying to be as evasive as possible," remain can be settled administratively by common in the music business. Today, one joked. the FCC, he said. That decision was when many artists are writing their own "1 serviced all my stations with both reached after discussions with the Justice songs, the "cover battle" is rare. There versions," another said, "and have let Department two weeks ago. is one going on now, though, between them decide. We're kind of caught in John Nesci was indicted in early Sep- two New York -based record companies the middle." tember for playing a record that contain- over which will enjoy the hit version of "I think one of the companies could ed a common, allegedly "indecent" word "You're a Lady" in America, if the song have had a hit," one promotion man for (BROADCASTING, Oct. 9). His trial on itself does not become a fatality. an independent distributor said, "if it had charges of violating Section 1464 of Title Peter Skellerin, the songwriter and come out with a three -minute version." 18 of the U.S. Code was to have begun artist of one of the competing records, Both records are about four -and -one -half tomorrow (Nov. 28), in Norfolk's U.S. had a hit with "You're a Lady" in Eng- minutes, comparatively long. district court. However, his lawyers were land where it rose to number three on Bell believes Dawn has the edge in this notified by telephone on Nov. 17 and by the charts last month. Dawn, the crea- fight because they are a known group in letter three days later that an order to tion of Tony Orlando, a former music- this country. They had two major hits with drop the charges would be filed. publishing executive who is the group's "Knock Three Times" and "Candida." Mr. Williams said the government's lead singer, has the cover version of the London thinks that programers will case was weakened because the word was record that was delivered to radio stations choose the original version by the song- neither "obscene" nor "indecent" accord- around the country at about the same writer over a cover. "I do believe radio ing to present Supreme Court standards. time. And now, their record companies, people are hip enough not to be hyped," The Stern Community Law Firm, I ondon and Bell Records, respectively, Sy Warner said. which is representing Mr. Nesci, wants are immersed in something that nobody London, with its larger, permanent to pursue the issue. It may now file a in the business says he likes a "cover promotion staff, thinks it can outpush request to convene a three -judge panel battle." Bell, which must depend heavily on inde- to rule on the constitutionality of the Sy Warner, the man who nms the pro- pendent promotion men. Bell thinks that "obscenity" provision of Title 18 on he- motion department for London, shakes because it is one of the largest record half of Mr. Nesci and, perhaps, the Yale his head and says, "This is the worst companies to use independent distribu- Broadcasting Co., operator of wvac(FM) I've seen. The mud -slinging is really tors and rack -jobbers, the rackers will New Haven, Conn., another Stern client. had. The worst I've ever seen it." give the Dawn record wider circulation The management of WYBC had been con- There are really only two possible re- than London, with its own distribution sidering a similar test case when the sults to any cover battle. One record will company in many cities, can. Nesci case came up, a spokesman said. catch and the other will quietly die, or Of the effects of this cover-battle; The request to convene a panel would both records will he ignored and the rec- which is far from over, most of the be filed in either Washington or Norfolk. ords that have been shipped to record people involved simply say: It's no fun. The panel would be composed of two stores will be shipped hack to the manu- U.S. district court judges and an appeals facturers for a 100% refund -as is the court judge. policy on all records. With Nesci off air, "T honestly believe that this song is Music Briefs going to he a hit," Oscar Fields, head government abandons of singles sales for Beil Records, said its obscenity case September in December Film of John emphatically. "The song is a great song. Lennon's and wife Yoko Ono's benefit One of us will get it, I know. If [the Fact that Norfolk DJ is no longer concert at Madison Square Garden in hattlel hadn't happened T think it would broadcasting' leads Justice to duck early September will be telecast by ABC - have been one of the biggest records of litigation of broader questions; TV on Dec. 15 (10 -11 p.m. NYT). Pro- the year. But now, instead of a smash, Stern law firm, however, may seek ceeds of that concert-and $300,000 T think somebody just has a hit." ruling on constitutional issue ABC paid for rights-have gone to set The two versions of the song are ex- up small centers in New York City for tremely similar. Both begin with a muted The government has dropped its case treatment of mentally retarded children. horn line --- reminiscent of some ancient against John Nesci, a Norfolk (Va.) disk Also featured on One -To -One Concert collegiate alma mater -and both are fully jockey who was charged with violating will he Sha Na Na, Roberta Flack and orchestrated with hacking vocals in the the federal prohibition against "obscene, Stevie Wonder. same places. The song -a long song -is indecent and profane language by means Music service. Charles H. Stern Agency understated. "You're a lady/ I'm a man/ of radio communication." But attorneys Inc., Los Angeles, which produces music You're supposed to understand/ How involved in the case claim to have ac- tracks for radio and TV commercials and these things/ Are often planned." complished their mission, because, as a represents arranger -composers in con- Airplay' on the two records has been Justice Department official put it, "getting temporary music field, is introducing almost equally split. The Dawn record is this guy out of the business of broadcast- contemporary music service for youth being played on a few more key con- ing was what was important." market -oriented advertisers. At heart of temporary stations than the Skellerin John Murphy, chief of the government new service is music review that evaluates version, while the Skellerin seems to out- regulation section of Justice's criminal current campaigns by advertisers and distance the Dawn by a hit among MOR division, said the authorities "accomplish- recommends new ways of reaching youth formats. As far as most programers are ed everything that was necessary to pro- market with music. Review is conducted concerned, though, it is too early to tell tect the public interest" after Mr. Nesci by committee of contemporary music what will happen and many freely admit was "dismissed" from his position at professionals such as Mark Lindsay, Den- that they arc staying off both records wowr(FM) Norfolk, a progressive rock nis Lambert, Brian Potter, Artie Butler, until the smoke clears. Chuck Dunaway, station. Roger Williams, the attorney for Perry Kotkin Jr., J. J. Johnson, Jimmie programer at wtxy(AM) Cleveland, put the government, also said that in request- Haskell and Mort Garson.

Broadcasting Nov 27 1972 48 The most performed rhythm and blues songs in BMI repertoire for the period from July 1, 1970 to March 31, 1972:

Ain't it o shame Dove Bortholomew, Antoine rots) Domino Trovis Music Co Ain't no sunshine Bill Withers Interior Music

Baby I need your loving Eddie Holland, Lemont DO:Oer, Brion Hollond Store Agote Music Division Baby I'm yours Von McCoy Blackwood Music. Inc. Ball of confusion (that's what the world is today) Nonni, Whitfield, Boom, Strong Stone Agote Music Divsine Band of gold

Ronald Durban. I Edythe Wayne Empty arms heard it through the Gold Forever Music, Inc. !vary Joe Hunter grapevine Patches (I'm dependingonyou) Music Corp. linurrut Strong. C;eneral Johnson, Be my baby (Plot,: Soulful strutMerit aWardS Nu,,, Whitfield Ronald Nehru. Phi Specie', Elie Greenwich, Endlessly Eugene Record, Wee Annie Music Division Gold Forever Music, Inc. Jeff Ropy Brook Benton William Scowlers Clyde Otis. Up Ilse ladder to the roof Hudson Boy Music Publishers Vogue Music, Inc. I love you for all seasons Pay to the piper Dolor Productions, Mother Bertha Vincent Dimirco, Music, Sheila Young Cienerol Johnson, ARC Music Corp. Everybody's everything Front. E. Wilson Ferri-tiff Music Greg S. Perry, Betcha by golly wow Robe, Cortos Samone, Spanish Harlem Sr-re Arnie Mt it Division Gregg Joni! M. etc Ronald Ducho,', Angelo Rend Tbomns Sell, lirdo Creed Jerry leiber. Phil Spector Tyrore Moss, Forever Music, Inc. Want ads Assorted Music (I know) I'm losing you Gold Hill and Keene Songs, let. Milton S. Brown, Jr., nerierel Johnson. Bell Boy Music Michael Shrieve Cornelius Grant, The promised land Hudson Buy Music Publishers Norman Whitfield, Borery Perkins, A brand new me Dandelion Music Co. Chock Berry Eddie Holland Stagger lee Greg S. Perry Kenneth Gomble. Therese Bell, Penn WOO Arc Music COO,. M..ric, Store Agote M' 'sic Division Harold loot,,,, Lloyd Price Crtottl Forever Jerry Rrtler Everybody's got the right A rainy night in Georgia Trovis Music Cr,. Parobul Music Corp. It's o shame War to love Tony Joe While Whitfield, Assorted Music tee Garrett, Syrito Wright, Stand by your man Norrnon le, Strain-in Combine Music Corn. Streng Stevie Wonder Tommy Wynette, Billy Sherrill Borrett Bright lights, big city Thiik Skillman Productions, ltd. Anote Division Stone Ago', Music Division Reach out be there Al Gallico Music Corp. Jimmy Reed Everything is good about you Boor Hollered Eddie Holland, Conrad Knit: I've found someone of my own Stick-up What's going on Porous Dean, Eddie Holland Lamont Donor Renew, Eterso., Al Cleveland, Frank Robinson General Johnson, Angelo Bond. Bring the boys home Stone Again Music Division Stone Agoto Division RunAMutck Musk- Greg S. Perry Marvin (=eye Angelo Bond, Greg S. Perry, Evil ways Respect yourself Gold Forever Music, let. Sin., Annie M' 'Sic Mob, Johnson Gererol Clnrence A. Henry Just my imagination (running Mock Rice, [other Ingrom Still water (love) Whatcha see is whatcha get Gold Forever WOO, Inc. away with me) Foul/Memphis Music Corp. William Robinson. T,ny Hester Family affair Barrett Strong. Enterprises, I get a witness Klondike ltd. Groovroville M,-sr Can Sly Stewart Normen Whitfield Fronk E. Wilson Eddie Hollond. Brion Hut Snore Flower Music Stone Annie Mi.sic Division River deep-mountain high Stone Agote Mt:sic Division our love go lemonrOcnner Where did Phil Spector, Jeff Reny, Eddie Helloed. Inmost Drvier. Stone Agate Music Division 5-10-15-20.25-30 years let's stay together Stoned love Ellie Greenwich Helloed of love Willie Mitchell, Al nren.n. Fronk E. Wilson. Pks- Clean up woman Mother Bertha M .sir, Sore Music- Division Wolter Boyd, Archie Powell Al Jortson, Jr. Yennik Somoht Annie Clarence Reid. Willie Clorke Flidson Roy Music Publishers Von McCoy Music JEC Publishing Corp. Agote MiisiC Division You are everything Sherlyn Publishing Co. Interior Music Rock steady Loveland Sunny Memos Sell, [lento Creed Aren't, Franklin Assorted Mi.sit Deeper and deeper Funky nassau Don TroPer. Charles Rehhy Hebb W. Wright , ru.rou Mosir, Porch.' Durbin, Edythe Wayne, Inc. Bell Any Music RaPheel Munnings, lorries lee, Barney Williams MRC Music Corp. Nome Toney Tyrone Fitrgernld Wrighbrierstl Productions Rockin' robin Poroble Mimic Co., let. You've lost that lovin' feelin' Gold Forever Music. Inc. Jimmie Thom, Sherlyn Publishing Co. Worrer-Tornertnee Superstar (remember how Sorry Meen, Cyr-thin Weil, Funky Co, Corp. Reeemin bAinic Publishers Do right woman, do right mon Nossou Publishing Publishieg you got where you ore) Phil Seem, Serene Gems-Cell 'whin Don Penn, Chips Manor Grandma's hands Mr. big stuff Runnin' away Mormon Whitfield, Press M-sic. Inc. Music CO., Inc. Rill WOhers Jnsenh issord. Sly Stewart Ruu.11Strnr9 Stn., Aver. Munic (Sittin' on) the dodu of the boy irruie Music Roloh Sione Flower M. sic You've mode me so very happy CeriolWoshineuse Otis Redding, Steve Crooner Groove me She's oll !got Theme from Shaft Pe-y, Wince M air Co. Front. F. Few/Men/obis Music C ero. Kim, Floyd Ill Jerry Williams. Jr., Gory Roods Irioac Hayes Wk.,, Corofin Mitir Cn. Riierde Hellowey. Time Music Co., Inc E'raiignor Music Co. Jerry Williams Mulic Fast/Memphis Music Corn. Pnt,- lin!Invely Music Co. My cherie amour Evreflorec Music In, Don't knock my love Tired of being alone Arm," Sylvia Mny, Henry Cosby, Div Send Shnnir0 Groovy situation She's not just another woman Al Green Stevie Wonder Frye Music Publishing Co., Inc. Hermon Davis, Russell Lewis Ronald Dunhor, JEC Publishing Corp. Steen Apo, M. sin Division Cert.:end Music, Clyde D. Wilson Don't let the green gross Inc. Trapped by a thing Cold Forever Music, inr. fool you Pei-herd MOSir Nathan Jones called love Kathy Wolefield, Jerry Alciee5.104,nn3,`Renfro^. Smiling faces sometimes Denise I oSelle Guess who leorord Crislon Victor Draytor. Jo Ann Robin Norman Whitfield, Ordern Mimic Co. BMI 'ee Bebin, Stone Allele Musk- Division Reg'-e!d Tun., Michele Publishing Co. Borten S'rorg Elridgerrert Music, Inc. BROADCAST MUCIC INC. Assured MO,'C con say Slone Agote Music Division Never goodbye Treat her like a lady Gypsy woman Clifton Doris I NI Don't play that song (you lied) Somebody's been sleeping Eddie lee Cornileus. Jr. C..!¡,Meyfield Portoble Music Co.. ter. Ahmet Erregi,n, Reny Nelsen C. Publishing CO.. Inc. Gcr.,01.1ohesen. Siege Door Music Publishiro Hill rued Ronge Songs. One bad apple don't spoil Greg S. Perry, Angelo Rood Urea Music Corp. Have you seen her the whole bunch Gold Forever Music, Inc. Double lovin' Barbara Acklin Treat her right Evoece Record, H. Jackson George H. Jackson. lutio Brian Music, Inc. Somebody's watching you Roy Head Fens Publishing Co. Charles M. Buckins Sly Stewart Don Music Co. Fame Publishing Co. I gotcha One monkey don't stop Daly City Music Up on the Al L TI IL O.ORInc nr WOO I I T roof no show (OR AIL 01' MOM', Drowning in the sea of love Tree Publishing Co., Inc. Someday we'll be together Gerry Coffin. Carole King General Johnson, Greg S. Perry Auntrucr Kenneih Gamble, lees Huff Hnrvey Jockey Beavers, Screen Gerns.Columhin Gold Forever Music, Inc. Fuqua. Assorted Music I hear you knocking Johnny Bristol Music, Inc. Dove fleoholomew. Pearl King Oak child Stone Aeon, Music Division Trovis Mt nit Co. Sion Vincent Kerne Sutra Music, Inc. Sleeping Son agreed to where there are no such max- Cable ima. The committee would also require ap- ONE NAME plicants to file a schedule of actual and A federal role anticipated costs and other revenue drains THAT GIVES for each of the obligations it has under- in making cables taken, along with a justification of the YOU TWO costs -how the obligations will contrib- meet promises? ute to service and what the effect of the ADVANTAGES That's what expert committee costs on the system's viability will be. now wants FCC to assume - The committee predicted that the re- IN reinforcing local authority quirements, once announced, would have CATV "a salutary effect on all pending franchise proceedings and actually FINANCING The FCC is being urged to interpret its reduce the po- rules on cable- franchise fees in a way that licing burdens on the FCC." would make it clear to local franchise au- thorities that prospective cable operators TAKE are to make a full disclosure of the mone- Mixed blessing Walter E. Heller tary and service commitments they have International undertaken. The aim would be to permit for cable TV a reasoned judgment on the ability of Corporation systems to perform as promised. IRS, which once said cable is not a public One of the world's The urging is being done by the corn - utility, now says in another largest business mission's steering committee on federal - context that it is; ruling's effect is to ease -local matters, which is composed of controls -but industry finance companies. state hopes representatives of all levels of govern- 'utility' label doesn't stick ment as well as of industry. Its function The cable industry has found itself ADD is to aid the commission in resolving in a good news /bad news situation as Oak Industries Inc. questions that arise as a result of the the re- sult of a ruling by the Internal Revenue A leading producer separate roles the three levels of govern- Service. ment play in cable regulation. IRS ruled, of CATV equipment. The committee, expressing concern for the federal Price Com- mission, that CATV systems are "public about the apparent unwillingness of many utilities" within judgments the meaning of Eco- YOU GET franchise authorities to make nomic Stabilization rules. The reasons: as to whether prospective cable opera- They must get permission Heller -Oak tors can keep the promises they may have to raise sub- Cable Finance Corp. scription prices from their local fran- been driven by competitive pressures to chising authorities, and their prices make, in- must A veryspecial finance suggested that the commission be sufficient to provide an adequate rate company that has terpret its rules in a manner that will: of return in order to attract the neces- confidence in cable "Place the initial responsibility for sary capital. balancing franchise commitments and ca- with funds and expertise By putting cable into the public -utility pabilities squarely on franchising author- category, the heavy hand to develop an individual of federal price ities." regulators is lightened. Cable systems will financing program for "Permit the commission to review not have to ask the Price Commission any size cable need such judgments for abuse of discretion for permission to raise rates, for one and to accumulate information necessary including systems, thing. They will not have to notify the to determine if additional requirements Price Commission of a change in their equipment, . or maxima are called for." subscription price structure, for another. and expansion of The rules now limit franchise fees to There are other benefits. services. 3% to 5% of gross subscriber revenues. Cable TV leaders have mixed feelings The committee cited the rule that re- about the Ask for our move, however. They like the quires the commission, before issuing a benefits, but they are disturbed about the "Confidence in Cable" certificate of compliance, to determine implications of the public -utilities desig- brochure or for one that a franchisee's qualifications, includ- nation. The industry unanimously has of our representatives ing financial, and the "feasibility of its fought against being classified as a public construction arrangements" have been to call on you. utility for years. And in more recent approved by the franchising authority "as years, it has fought vigorously to stave off Call part of a full public proceeding affording state public- service regulation- generally or write: due process." It added that most of the with success. monetary and service commitments that A principal reason for this opposition a franchise applicant undertakes affect its is that public-utility regulation means rate ß ability to provide promised services and and income regulation -anathema to the that without public disclosure of such entrepreneurs who largely pioneered and CABLE FINANCE CORP. commitments, "there can be no meaning- built the cable industry that now has sys- ful due process." tems in 5,000 communities with 6 mil- Accordingly, the committee said, the lion subscribers. Samuel L. Eichenfield, commission should issue a statement The latest IRS ruling is significant Vice President making it clear it will review applications mostly to the large group CATV owners; 105 West Adams Street for compliance with its rules with these the smaller systems were exempted from Chicago, Illinois 60690 factors in mind: Whether a successful Price Commission regulations earlier this franchise applicant was required in a year along with all other businesses em- (312) 346 -2300 , public proceeding to enumerate in writ- ploying fewer than 60 people and with or ing all of its franchising expenses, prefer- revenues not exceeding $50 million an- Loren N. Young,Vice President ential equity arrangements, monetary and nually. Crystal Lake, Illinois 60014 service grants to state/local institutions This exemption does not apply, how- (815) 459-5000 and organizations, and service commit- ever, to businesses that are part of larger ments either volunteered in excess of entities, such as the major multiple-sys- commission maxima or required or tem operators.

Broadcasting Nov 27 1972 50 Countdown on cable television Finance Pennsylvania is generally considered both the birthplace of cable television BBDO postpones its and the most active center of today's cable activity. But it is California that has the most subscribers, the most homes passed by cable and the largest public -offering plans total of system miles in place. Fact that agency stocks are down Those figures are to be found in a compilation of statistics from BROAD- while general market is on upswing CASTING'S CABLE SOURCEBOOK, now being mailed. Figures show California's causes it to hold off on decision systems have 834,615 subscribers, Pennsylvania's 723,242. California leads in homes passed by 1,656,000 to 1,475,414, and in miles covered by 19,916 Though about to make a public offering to 19,496. Pennsylvania is still far ahead of all other states in the number -in fact as early as the final week of ( "Closed Circuit," Nov. 13) of its communities by cable. It has 927; the closest competitor, November served -BBDO decided last week to put off the California, has 391. issue until next spring. The nationwide subscriber total is just short of 6,000,000 (5,957,910), Because of the proximity of a final de- based on SOURCEBOOK compilations of FCC records. The top -10 states are cision on whether or not to go with an California, Pennsylvania, New York (485,903), Texas (359,257), Ohio offering now, BBDO's President Tom (279,615), Florida (257,116) Washington (184,483), West Virginia (172,- Dillon issued a statement at midweek 276), Michigan (146,382) and Illinois (143,283). announcing the postponement. Mr. Dil- The 10 smallest are Connecticut (where no systems are yet operating), lon noted that when BBDO had initiated steps toward going public last June, has one system with 2,558 subscribers), Alaska Rhode Island (which "agency stocks were selling at about 15 (3,177), Utah (4,391), Hawaii (14,014), North Dakota (14,830), Nevada times earnings, while they are currently (17,735), South Dakota (22,885), Maine (26,098) and Delaware (32,694). selling at below 12 times earnings de- Homes Miles spite the rise in the market averages." It Communities was Subscribers passed covered precisely that movement -market State served averages up but agency stock prices flat Alabama 74 114,562 249,325 4,168 -that has struck a note of concern Alaska 6 3,177 4,030 80 among Wall Streeters dealing with ad- Arizona 25 45,331 61,492 1,241 vertising agency stocks. In a recent look Arkansas 65 73,855 132,890 2,004 at public companies performing broad- California 391 834,615 1,656,000 19,916 cast- related services, eight out of 10 Colorado 42 54,354 110,182 1,962 agencies traded were down in mid -No- Delaware 19 32,694 72,820 802 vember (BROADCASTING, Nov. 20). Florida 201 257,116 112,513 9,358 Also pending is an offering by Carl Georgia 82 138,781 340,013 5,233 Ally Inc., New York. The Ally agency Hawaii 8 14,014 22,152 329 had delayed its move for the same rea- Idaho 57 41,817 81,118 1,183 sons originally given by BBDO when it Illinois 97 143,283 233,814 3,597 temporarily held back an offering 2,799 Indiana 66 102,988 210,653 (BROADCASTING, Oct. 23). But as of last Iowa 30 41,403 75,275 892 week, Ally was continuing to study mar- Kansas 77 98,300 152,386 2,520 ket conditions. Kentucky 125 88,532 139,108 2,689 Mr. Dillon said that while agency 48 66,472 149,588 2,622 Louisiana stock prices were depressed iA a rising Maine 44 26,098 65,891 707 market, "no one seems to have a good Maryland 66 69,813 98,642 1,639 explanation for this disparity." He said 1,852 Massachusetts 53 79,350 196,087 "publicly -owned agencies seem to be en- 4,209 Michigan 124 146,382 333,543 joying a good year and the outlook for 1,745 Minnesota 68 80,010 124,500 1973 is one of even further growth. Mississippi 68 93,974 166,903 2,540 BBDO will probably have the biggest 84,768 160,970 1,969 Missouri 57 year in its history in 1972, and I am very 65,989 109,918 1,411 Montana 32 optimistic about what we will do in Nebraska 42 34,411 128,213 1,548 1973." Nevada 11 17,735 23,777 620 New Hampshire 36 46,782 79,907 1,045 New Jersey 110 111,342 236,690 2,821 New Mexico 42 64,373 118,002 1,937 LIN ends long dispute New York 340 485,903 680,264 8,167 Stockholders' suits against firm North Carolina 64 87,276 232,409 4,107 are settled out of court North Dakota 10 14,830 46,708 415 Ohio 178 279,616 494,919 6,447 LIN Broadcasting Corp., New York, an- Oklahoma 69 93,902 172,641 2,498 nounced last week it has agreed to settle Oregon 148 137,055 204,231 3,532 four law suits brought in 1969 against Pennsylvania 927 723,242 1,475,414 19,496 the company, some of its directors and Rhode Island 1 2,558 2,928 42 former directors resulting from state- South Carolina 35 32,781 78,682 1,437 ments allegedly made by LIN's previous South Dakota 17 22,885 43,092 634 management. Tennessee 62 76,016 166,857 2,755 A group of stockholders alleged that Texas 232 359,257 702,239 12,542 Frederic Gregg Jr., president of LIN in Utah 14 4,391 6,869 662 1968 hut no longer with the company, Vermont 68 42,087 64,798 996 made certain statements about LIN's Virginia 71 84,894 144,161 2,286 earnings in 1968 in violation of the Secu- Washington 176 184,483 385,659 4,760 rities Act of 1934. Three suits were filed West Virginia 228 172,276 257,725 3,964 in U.S. Southern District Court of New Wisconsin 73 68,414 197,611 2,271 York and one in New York Supreme Wyoming 36 43,734 71,935 837 Court. Totals 4,875 5,957,910 11,053,754 162,886 Under terms of the settlement LIN will

Broadcasting Nev 27 1972 51 issue three -year warrants enabling its acquisition of Cypress Communications Four Star International Inc., Beverly shareholders to purchase not fewer than Corp., "establishing us as a major cable Hills, Calif., reported increased unaudited 250,000 nor more than 400,000 shares communications company." For nine net income for first fiscal quarter despite of its common stock; the price will be months ended Sept. 30: decreased gross revenues. TV production equal to 85% of the stock's average mar- 1972 1971 and distribution firm also told share- Earned per share $ 1.56 $ 1.38 holders at annual meeting that it had ket price during the 10 trading days be- Revenues 354.272,000 281.121,000 fore court approval becomes final. LIN Net income 37,820,000 31,976,000 acquired full ownership of The Big Val- also agrees to pay the legal fees of plain- ley, The Detectives and Wanted -Dead tiff's attorney. Sonderling Broadcasting Corp., New or Alive series in syndication. LIN said the amount of the settle- York, diversified communications com- For three months ended Sept. 30: ment, which is tax deductible in 1973, pany, reported slightly increased revenues 1972 1971 Earned per share $ 0.36 $ 0.08 will be charged against 1969 earnings in but decline in net income for nine months Revenues 915,820 967,335 the company's financial statements. LIN ended Sept. 30: Net income 239,856 59,799 also has agreed to register the warrants. 1972 1971 Earned per share $ 0.96 $ 1.14 Not much action. Simply put, there Revenues 17,908.000 17,663,000 Net income 983,000 1,222.000 just wasn't much movement one way Financial Briefs or the other last week in the stock Rahall Communications Corp., St. ¿eters- prices of the 136 companies in Ampex Corp., Redwood City, Calif., re- burg, Fla., reported jump in revenues and Broadcasting's index. Two sets of ported decreasing loss for first half of cur- net income for first quarter of 1972. For figures tell the story: (1) Of the 136 rent fiscal year as result of net income of three months ended Sept. 30: broadcast -related companies listed, $271,000 for second quarter (first profit- 1972 1971 almost equal numbers gained and Earned per share $ 0.30 $ 0.29 lost up, 56 down and 33 the able quarter in two years). Company, Revenues 2,209.000 1,248.000 -57 which did not make previous year's Net income 310,000 305,000 same. (2) Only 10 companies went up comparative figures available, indicated or down by as much as two points. that second -quarter results benefited from Walt Disney Productions, Burbank, Calif., Of the 10 whose prices moved that sales of computer data storage equipment. reported company has achieved best fi- much, most went up. Walt Disney For six months ended Oct. 28, 1972: nancial performance in its history for Productions rose 5% to 1931/4 ; Ogil'y 1972 both fiscal year and latest quarter. For & Mather was up 4, to 35; Cartridge Earned per share year, revenues increased 90% and net in- Television Inc. went up 3%, to 201/4; Revenues $146,847,000 come was up 51 %. For fiscal year ended Pacific Southwest Airlines rose 2%/s, Net income (loss) (2.894.000) Note: 1971 comparative figures not available. Sept. 30: to 221/2; John Blair went up 23/8, to 1972 1971 17%; Teleprompter gained 21/4 to Earned per share $ 2.90 $ 2.03 Warner Communications Inc., New York, Revenues 328,800.000 175,611,000 333/4 ; Metromedia was up 21/4 to 34. reported increases in revenues and in- Net income 40,300,000 26,721,000 Losses were registered by ABC, Shares outstanding 13,918.000 13,143,000 come for first three quarters of 1972. which fell 23 to 721/4 and Rahall- Note: When fully diluted average shares outstanding Company also noted it had concluded for 1972 are 14,282,000 and earned per share $2.82. Communications, down 2 to 141/4.

Broadcasting Stock Index Weekly market summary of 136 stocks allied with broadcasting

Mamo. Total market Capitali- Stock Closing Closing Net change % change 1972 out symbol Exch. Nov. 21 Nov. 15 In week in week High Low (000) Ó0Ó

Broadcasting

ARC ABC N 72 1/4 75 2 3/4 - 3.66 H1 1/2 51 1/4 8,418 608.200 ASI COMMUNICATIONS ASIC 0 1 1/H 1 1/4 - 1/A - 10.00 5 1 1/8 1.815 2,041 CAPITAL CITIES CCA N 57 58 - 1 - 1.72 64 1/4 4H 6.496 370,272 CBS CBS N 51 3/4 53 1/8 - 1 3/8 - 2.58 63 45 1/2 28,096 1,453.968 COX COX N 39 7/8 40 1/8 - .31 51 36 1/4 5.838 232,790 FEDERATED MEDIA 0 2 1/2 2 1/2 .00 4 I/8 2 820 2,050 GROSS TELECASTING, GGG A 17 5/8 16 3/4 + 7/8 + 5.22 23 7/A 12 1/4 R00 14,100 LIN LINK D II 3/4 12 1/4 - 2.08 22 3/8 11 2,341 27,506 MOONEY MUON 0 9 1/4 9 5/R - 3/8 - 3.89 11 5/8 4 250 2,312 PACIFIC L SOUTHERN PS011 0 7 1/2 7 1/2 .00 1H 1/4 6 1/2 2,010 15,075 RAHALL COMMUNICATIONS RAHL 0 14 1/4 16 1/4 - 2 - 12.30 29 R 1,037 14.777 SCRIPPS -HOWARD* SCRP 0 22 1/2 23 1/2 - 2.17 27 18 2,589 58,252 STARRe SHG M 26 1/2 27 - 1/2 - 1.85 30 1/2 15 1/2 1,042 27,613 STORER S8K N 42 3/4 42 1/4 + 1/2 + 1.18 49 3/8 31 4,223 1140.533 TAFT TFR N 57 1/4 57 5/8 3/8 - .65 59 1/4 41 3/4 4,064 232.664 Broadcasting with other major Interests TOTAL 69.839 3.242,153

ADAMS -RUSSELL AAR A 5 5 .00 k 3/4 4 1/2 1,250 6,250 AVCO AV N 17 16 3/4 + 1/4 + 1.49 20 7/8 13 7/8 11,497 195,449 BARTELL MEDIA AMC A 3 1/8 4 7/8 - 21.87 7 1/A 2 3/4 2.257 7,053 CHRIS -CRAFT CCN N 6 1/4 6 1/4 4.16 A 3/4 4 5/ß 4,007 25,043 COMBINED COMMUNICATIONS CCA A 36 1/2 36 3/8 + I/ß + .34 42 1/2 28 (/2 3,405 124,282 COWLES COMMUNICATIONS CAL N 9 5/8 9 3/4 1/ß - 1.28 13 1/8 9 1/7 3,969 38,201 DUN E BRADSTREET DNA N 77 1/2 76 1/4 + 1 1/4 + 1.63 81 3/8 63 12,982 1,006,105 FAIRCHILD INDUSTRIES INC. FEN N 10 9 5/8 + 3/8 + 3.89 14 1/4 9 4,562 45,620 F00114 FDA N 2! 1/2 21 + 1/2 + 2.38 27 7/8 15 5/H 9,5147 206,120 GABLE IVDUSTRIES GRI N 26 1/8 25 1/2 3/8 - 1.41 32 1/4 23 2,551 66,644 GENERAL TIRE E RUBBER GY N 29 3/4 30 I/B - 3/H - 1.24 32 5/8 24 5/8 19,483 579,619 GLOBETROTTER COMMUNICATION INC GLBTA 0 7 1/2 7 1/2 .00 20 1/2 7 1/2 2,ßc3 21.322 GRAY COMMUNICATIONS 0 10 3/4 10 3/4 .00 14 6 1/2 475 5,106 ISC INDUSTRIES ISC A 7 7 .00 9 1/H 6 1,655 11.5ß5 KAISER INDUSTRIES KI A 6 1/8 6 1/H .00 9 5/9 5 1/2 26.948 165,056 KANSAS STATE NETWORK KSN 0 5 3/4 5 7/8 1/8 - 2.12 7 7/8 5 3/4 1,621 9,320 KINOSTIP INC. KTP A 11 5/8 11 1/2 + 1/8 + 1.08 16 1/8 l0 7/8 1.154 13,415 LAMB COMMIINICATIONSA 3 3 .00 4 7/B 2 475 1,425 LEE ENTERPRISES LNT A 25 23 3/4 + 1 1/4 + 5.26 30 17 1/2 3,357 83.925 LIBERTY CORP. LC N 23 23 .00 24 1/4 17 1/2 6,753 155,319

Broadcasting Nov 27 1972 52 Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972 out zetlon symbol Exch. Nov. 21 Nov. 15 In week in week High Low (000) (000)

MCGRAW HILL MHP N 14 3/8 14 3/8 .00 20 7/8 13 1/4 23.327 335,325 MEDIA GENERAL INC. MEG A 31 1/2 30 5/8 + 7/8 + 2.85 49 3/8 27 7/8 3,434 108.171 MEREDITH CORP. MDP N 20 3/8 20 3/8 .00 30 3/4 18 1/2 2,820 57,457 METROMEDIA MET N 34 31 7/8 + 2 1/8 + 6.66 39 27 1/4 5,959 202.606 MULTIMEDIA INC. 0 44 44 1/2 - 1/2 - 1.12 45 14 2.408 105.952 OUTLET CO. OTU N 15 14 1/2 + 1/2 3.44 19 3/8 13 1,336 20,040 PACIFIC SOUTHWEST AIRLINES PSA N 22 1/2 19 5/8 + 2 7/8 + 14.64 37 1/2 18 1/4 3.771 84,847 POST CORP. POST 0 18 1/2 17 1/2 + 1 + 5.71 30 9 942 17,427 PUBLISHERS BROADCASTING CORP. PURB 0 2 2 .00 4 7/8 1 5/8 919 1,838 REEVES TELECOM RBT 4 2 3/4 2 7/8 - 1/8 - 4.34 4 1/4 2 3/8 2.292 6.303 RIDDER PUBLICATIONS RPI N 27 26 + 1 + 3.84 34 1/2 21 7/8 8,327 224,829 ROLLINS ROL N 38 5/8 39 1/8 - 1/2 - 1.27 43 1/4 33 12,146 469.139 RUST CRAFT RUS A 31 32 1/8 - 11 /8 - 3.50 39 3/8 24 2.318 71,858 SAN JUAN RACING SJR N 23 7/8 23 * 7/8 + 3.80 34 3/4 18 3/4 1,958 46.747

SCHERING- PLOUGH SGP N 129 3/4 131 1/2 - 1 3/4 - 1.33 136 3/4 82 5/8 25.471 3,304,862 SONOERLING SOB A 13 3/4 13 3/4 .00 30 3/4 11 1,005 13.818 TIMES MIRROR CO. TMC N 53 1/4 51 5/8 + 1 5/8 + 3.14 61 5/8 46 1/2 15,395 819.783 TURNER COMMUNICATIONS* 0 5 3/8 5 1/4 + 1/8 + 2.38 7 2 1,328 7,138 WASHINGTON POST CO. WPO A 34 34 .00 37 1/4 23 1/2 4.818 163.812 WHDH CORP.* 0 14 15 - 1 - 6.66 30 11 589 8.246 WIIMETCO WOM N 19 3/4 19 1/4 + 1/2 + 2.59 25 7/8 18 1/2 6.001 118.519

Cable TOTAL 247,395 8.955,576

AMECO ACO 0 2 3/4 2 7/8 - 1/8 - 4.34 12 3/4 1 1/2 1,200 3.300 AMERICAN ELECTRONIC LABS AELBA 0 4 3 3/4 + 1/4 + 6.66 9 3/4 3 1,726 6.904 AMERICAN TV L COMMUNICATIONS AMTV 0 45 1/2 45 3/4 - 1/4 - .54 47 1/4 17 1/4 2.488 113.204

BURNUP F. SIMS RSIM 0 22 1/2 23 5/8 - 1 1/8 - 4.76 2.4 6 3/4 7,510 168.975 CABLECOM- GENERAL CCG A 10 10 1/8 - 1/8 - 1.23 18 1/4 6 5/8 2,472 24,720 CABLE FUNDING CORP.* CFUN 0 9 1/4 9 5/8 - 3/8 - 3.89 15 1/4 9 1/4 1,233 11,405 CABLE INFORMATION SYSTEMS* 0 2 1/4 2 1/4 .00 4 3/4 1 3/4 955 2,148 CITIZENS FINANCIAL CORP. CPN A R 1/4 8 5/8 - 3/8 - 4.34 15 1/4 8 1/4 2,416 19.932 COLUMBIA CABLE CCAR 0 18 18 1/2 - 1/2 - 2.70 21 3/4 16 3/8 900 16,200 COMCAST CORP. 0 5 4 1/4 + 3/4 + 17.64 7 4 1/8 1.280 6,400 COMMUNICATIONS PROPERTIES COMIT 0 9 5/8 9 3/4 - 1/8 - 1.2R 27 3/8 8 3/8 1.917 18.451 COX CABLE COMMUNICATIONS CXC A 37 38 1/4 - 1 1/4 - 3.26 41 3/4 23 1/4 3.556 131,572 CYPRESS COMMUNICATIONS* CYPR 0 19 7/8 - 5/8 - 3.04 23 7 2.732 54,298 ENTRON ENT A 3 3/8 3 1/4 + 1/8 + 3.84 9 1/4 3 1,358 4,583 GENERAL INSTRUMENT CORP. GRL N 25 5/8 26 - 3/8 - 1.44 32 7/8 20 3/4 6,501 166.588 LVO CABLE INC. LVOC 0 10 1/2 11 3/4 - 1 1/4 - 10.63 16 1/2 6 3/4 1.466 15,393 SCIENTIFIC -ATLANTA INC. SEA A 13 1/4 13 1/8 + 1/8 + .95 13 3/4 8 1/8 914 12.110 STERLING COMMUNICATIONS 5TER 0 4 3/8 4 3/4 - 3/8 - 7.89 7 3/4 3 1/2 2,162 9,458 TELE- COMMUNICATIONS TCOM 0 24 1/2 23 * 1 1/2 6.52 35 1/4 15 1/2 3,822 93.639 TELEPROMPTER TP A 33 3/4 31 1/2 + 2 1/4 + 7.14 44 1/2 28 1/8 16.381 552,858 TIME INC. TL N 50 51 1/4 - 1 1/4 - 2.43 64 3/4 44 5/8 7,284 364,200 TOCOM TOCM 0 11 1/4 9 7/8 + 1 3/8 + 13.92 11 1/4 7 596 6.705 VA CABLEVISION INC. UACV 0 17 17 .00 24 13 750 12.750 VIACOM VIA N 19 1/8 20 - 7/8 - 4.37 28 1/2 15 1/2 3,931 75.180 VIKOA VIK A 9 9 .00 19 3/4 8 2,333 20,997

Programing TOTAL 77,883 1,911,970

COLUMBIA PICTURES CPS N 11 1/4 10 3/4 + 1/2 + 4.65 14 7/8 9 1/8 6.342 71.347 DISNEY DIS N 193 1/4 187 5/8 + 5 5/8 + 2.99 201 3/4 132 3/4 13,802 2,667,236 FILMWAYS FWY A 3 7/8 4 - 1/8 - 3.12 8 3 5/8 1.868 7,238 GULF C WESTERN GM N 37 1/4 37 3/4 - 1/2 - 1.32 44 3/4 28 15,816 589,146

MCA MCA N 28 7/8 27 1/2 + 1 3/8 + 5.00 35 7/8 23 1/8 8.182 236.255 MGM MGM N 25 1/2 27 1/2 - 2 - 7.27 27 1/2 16 3/4 5,900 150.450

MUSIC MAKERS MUSC 0 2 1 5/8 + 3/8 + 23.07 3 3/4 1 1/8 534 1.068

TELE -TAPE PRODUCTIONS* 0 11/2 1 3/8 + 1/8 + 9.09 2 7/8 1 2.190 3.285 TELETRONICS INTERNATIONAL* 0 11 1/2 12 1/2 - 1 - 8.00 18 1/2 6 1/4 724 8.326 TRANSAMERICA TA N 19 1/2 19 . 1/2 2.63 73 1/2 16 1/4 67,413 1,314,553 20TH CENTURY -FOX TF N 11 9 7/9 + 1 1/8 * 11.39 17 8 5/8 8,562 94,182 WALTER READE ORGANIZATION WALT 0 1 5/9 1 3/4 - 1/8 - 7.14 4 1/8 1 1/4 2,203 3,579 WARNER COMMUNICATIONS INC. WC.I N 39 39 1/2 - 1/2 - 1.26 50 1/4 31 1/4 18,883 736.437 WRATHER CORP. WCO A 8 1/4 8 3/8 - 1/8 - 1.49 17 7/8 7 1/8 2,164 17.853

TOTAL 154,583 5.900.955 Service

JOHN BLAIR BJ N 13 1/2 11 1/8 + 2 3/8 + 21.34 22 3/R 11 2.606 35.181

COMSAT CO N 61 1/2 63 1/8 - 1 5/8 - 2.57 75 3/8 52 10.000 615.000 CREATIVE MANAGEMENT CMA A 9 3/4 10 - 1/4 - 2.50 15 1/2 8 1/2 975 9.506 DOYLE DANE BERNBACH DOYL 0 24 1/2 24 + 1/2 + 2.08 34 3/4 21 1/2 1,945 47,652

ELKINS INSTITUTE ELKN 0 1 7/8 2 - 1/8 - 6.25 16 3/8 1 3/4 1.664 3.120 FOOTE, CONE C BELDING FCA N 12 12 .00 14 10 5/8 2,152 25.824 GREY ADVERTISING GREY 0 16 16 .00 18 1/8 9 1/4 1,200 19.200 INTERPUBLIC GROUP IPG N 26 25 5/8 + 3/8 + 1.46 36 I/8 22 3/4 2.130 55,380 MARVIN JOSEPHSON ASSOCS. MRVN 0 14 1/4 14 1/8 + 1/8 + .88 17 3/4 5 7/8 825 11.756 MCCAFFREY C MCCALL* 0 10 1/2 10 3/4 - 1/4 - 2.32 16 1/2 7 585 6.142 MCI COMMUNICATIONS MCIC O 6 5/8 7 1/4 - 5/8 - 8.62 12 3/4 6 5/8 11,257 74,577 MOVIELAB MOV A 1 7/8 1 5/8 + 1/4 + 15.38 3 1/8 1 3/8 1.407 2.638 MPO VIDEOTRONICS MPO A 3 1/2 3 1/2 .00 7 1/8 3 1/2 547 1.914 NEEDHAM, HARPER E STEERS INC.* NDHMA 0 24 3/4 24 + 3/4 + 3.12 34 1/8 21 1/2 911 22.547 A. C. NIELSEN NIELH 0 59 58 1/2 + 1/2 + .85 62 1/8 37 5/8 5,299 312.641 OGILVY L MATHER OGIL 0 35 31 + 4 12.90 48 1/2 16 1.716 60.060 PKL CO.* PKL 0 2 1/4 1 1/2 3/4 + 50.00 9 1/2 3/4 778 1,750 J. WALTER THOMPSON JWT N 26 1/8 25 1/2 + 5/8 + 2.45 49 1/4 23 2.694 70,380 UNIVERSAL COMMUNICATIONS INC.* 0 14 14 .00 17 8 715 10.010 WELLS. RICH, GREENE WRG N 18 3/4 16 7/8 + 1 7/8 + 11.11 27 7/8 16 3/4 1.635 30,656 TOTAL 51,041 1,415,934 Manufacturing ADMIRAL AOL N 17 5/8 18 1/8 - 1/2 - 2.75 27 13 5/8 5.813 102,454

Broadcasting Nov 27 1972 53 Approx. Total market shares capitali- Stock C losing Closing Nef change M change 1972 out zation symbol Exch. Nov. 21 Nov. 15 in week in week High Low (000) (000)

AMPEX APX N 7 1/8 6 1/4 + 7/A + 14.00 15 1/8 5 10,875 77.484 CARTRIDGE TELEVISION INC. 0 20 1/4 16 3/4 + 3 1/2 + 20.89 43 1/2 16 1/2 2,083 42.180 ELECTRONICS CCA CCAE D 3 1/8 3 1/8 .00 6 1/4 2 1/4 881 2.753 COLLINS RADIO + CRI N 19 17 3/8 1 5/8 + 9.35 19 7/8 13 1/4 2.968 56.392 COMPUTER EOUIPMENT CEC A 2 1/2 2 5/8 - 1/8 - 4.76 4 5/8 2 1/2 2,421 6.052 CONRAC CAX N 32 1/2 32 1/2 .00 39 3/8 24 1.261 40.982 GENERAL ELECTRIC GE N 67 1/8 67 + 1/8 + .18 70 7/8 58 1/4 182,123 12,225,006 HARRIS -I NTERTYPE HI N 48 48 5/8 - 5/8 - 1.28 59 45 1/2 6%358 305.184 MAGNAVOX MAG N 28 26 1/2 + 1 1/2 + 5.66 52 1/4 25 5/8 171685 495.180 3M MMM N 83 1/4 81 1/2 + 1 3/4 1. 2.14 A7 1/8 74 1/4 112.867 9.396.177 MOTOROLA MOT N 121 120 3/4 + 1/4 + .20 129 7/8 ß0 13.604 1.646.689 OAK INDUSTRIES + OEN N 19 5/R 18 1 5/8 9.02 2.1 3/4 9 5/8 1.638 32.145 RCA RCA N 38 1/4 37 7/8 + 3/8 + .99 45 32 1/8 74.432 2.847.024 RSC INDUSTRIES RSC A 2 2 3/8 - 3/8 - 15.78 4 3/8 1 5/8 3,458 6.916 SONY CORP SNE N 47 46 5/8 + 3/8 + .80 48 3/8 21 1/4 53.000 2.491.000 TECHNICAL OPERATIONS. INC. TO A 9 5/8 9 1/4 3l8 + 4.05 17 7/8 9 1,386 13.340 TEKTRONIX TEK N 46 7/8 48 - 1 1/8 - 2.34 " 65 1/2 32 3/4 8.157 382.359 TELEMAT ION TIMT 0 4 5/8 4 1/2 + 1/8 + 2.77 13 3/4 4 1/4 1,050 4.856 WESTINGHOUSE WX N 42 3/4 42 7/8 - 1/8 - .29 54 7/8 38 3/8 88.235 3.772.046 ZENITH ZE N 49 3/4 50 1/2 - 3/4 - 1.48 51 39 3/4 19,040 947.240 TOTAL 609.340 34.893.459

GRAND TOTAL 1.210.081 56.320.047

Standard & Poor's Industrial Average 129.49 127.70 +1.79

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over-the -counter bid prices supplied by Merrill Lynch, NI-Midwest Stock Exchange 0 -Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner & Smith Inc., Washington. 'Closing prices ere for Monday.

Fates & Fortunes®

Broadcast Advertising Lion Division, Los Angeles, appointed managers, Los Angeles and San Fran- WSAAA's man. Louis E. Scott, sen- John G. Barnes and Donald W. Clark, cisco offices respectively. Mr. Abell re- ior executive in charge of Western account directors, McCann - Erickson, places Don Saraceno and Mr. Billingsley office of Foote, Cone & Belding, Los New York, named VP's. succeeds Oliver T. Trittler, who were Angeles, named "Man of the Year" by named VP- general manager and VP -gen- Western States Advertising Agencies eral sales manager, respectively, New Association, Los Angeles. Mr. Scott is York division (BROADCASTING, Nov. 6). also chairman of executive committee Dale E. Landsman and Keith L. Rein- and member, board of directors, hard, creative directors, Needham, Harp- Foote, Cone & Belding Communica- tions New York. er & Steers, Chicago; Daniel H. Bock - Inc., man, creative director, NH &S, Los An- geles; and Robert B. MacDonald, media director and general manager, NH&S, Éli W. Kaufman, with wces(AM) New New York, named senior agency VP's. York, joins CBS /FM Sales there as Eastern manager. Marty Schmidt, associate media director, BBDO, New York, named director of Aaron M. Cohen, Mr. Clark Mr. Riley media planning of New York division, manager, daytime Needham. Harper & Steers. sales, NBC -TV, New York, appointed direc- Leonard W. Riley, account supervisor, James F. Huening, tor, daytime program SSC &B, New York, elected VP. advertising manager, sales. Jewel S. Lafontant, Midas - International Chicago attorney and Corp., Chicago, joins Albert M. Holtz, sales UN representative, Grey Advertising Inc., manager, KYw -Tv elected member of Detroit, as senior ac- Philadelphia, joins board, Foote, Cone & count executive on KDKA -TV Pittsburgh, as Belding, New York. Ford corporate ac- general sales manager. count. Both are Westinghouse Ted Huston, senior Mr. Cohen Dan W. Clark, account stations. VP and manager, Los supervisor, Norman Angeles office, Barnes - Robert E. Mahlman, general sales man- Craig & Kummel, New ager, WPLG -TV Miami, Fla., joins WJBK- Chase Advertising, Mr. Huening York, joins Kenyon San Diego, joins Boyl- TV Detroit as national sales manager. & Eckhardt there as senior account hart, Lovett and Dean, Paul M. Nugent, with wxlx -TV Mrs. Lafontant executive on Maclean account. Charles Cincin- Los Angeles, as di- R. McDermott, nati, appointed local sales manager. He rector of marketing services. marketing manager, Esso Chemical, Standard Oil of New succeeds Adam Polacek who joins wrrG- W. Ralph Abell and Robert S. Billingsley, Jersey, New York, joins K & E as ac- (Tv) Washington in similar capacity. account executives, Blair Television's Sta- count executive. James C. Kelly, national sales manager,

Broadcasting Nov 27 1972 54 woR(AM) New York, appointed to new- Media tion and publicity, wtwi(TV) Indianap- ly created post, sales manager of station. olis, joins WXYZ -TV Detroit, as director, Daniel D. Calibraro, advertising and press information. Alan Goodman, local sales manager VP and assistant to xatz(AM) Phoenix, appointed general the president, WoN Jan Fisher, with w,rxT(rv) Jacksonville, sales manager. Continental Broadcast- Fla., appointed director of public affairs. Jack Wamsley, with woL(AM) Washing- ing Co., Chicago, Timotheous W. Lawing, former teacher, ton, appointed local sales manager. elected director. Com- joins WLVA -AM -TV Lynchburg, Va., as Kenneth R. Richard, management and pany is licensee of manager of personnel and community WGN -AM -TV business consultant, Warwick, R.I., joins Chicago. relations. wARv(AM) there as general sales manager. Paul Levesque, gener- Robert C. Butler, senior VP, Inmont creative director, Camp- al manager, WNBH- Corp., New York, elected VP, financial Karl Vollmer, AM-FM analysis. RCA, New York. bell- Mithun, Minneapolis, rejoins Young New Bedford, di- Mass., elected VP, & Rubicam International as creative Mr. Calibraro rector, Houston office. New Bedford Radio Programing Inc.; Richard P. Reed, general manager, Donald H. Kinsley, regional and local WICH-AM -FM Norwich, Conn., elected Alan Wagner, VP, account executive, WDKC(AM) Hartford, VP, WICH Inc.; Walter Broadhurst, gen- program development, Conn., leaves to form own agency, Kings- eral manager, weep -AM -FM Beaver Falls, CBS -TV, named to ley Advertising, Coventry, Conn. Pa., elected VP, Beaver Valley Broadcast- new post, VP, pro- account ing Claude Frazier, station man- gram planning and de- Gary L. Greenshields, research Corp. velopment, D'Arcy -MacManus & Masius, ager, WATE(AM) Knoxville, Tenn., ap- CBS-TV, executive, New York, with re- St. Louis, appointed account executive. pointed VP and general manager, WETE WATE). sponsibility for super- Geoff Meredith, account executive, (formerly Glynn Theg, assistant sales manager, WATE, named VP and sta- vising development of Ketchum MacLeod & Grove, Pittsburgh, prime -time entertain- joins Botsford Ketchum, San Francisco, tion manager, WETE. All are Hall Com- munications stations. ment programing in as account executive on Clorox account. .1% New York, summer- KM &G is parent of BK. Robert C. Waddill, assistant news direc- Mr. Wagner time programing for Dave Perl, art director, and Hal Fried- tor, Kansas State Network, appointed network, and for liaison with European man, copywriter, Warren, Muller, Dolo- director of corporate relations. and other foreign broadcasting organiza- bowsky, New York, named VP's. Jeff AI Mackay, local sales manager, KFRC- tions. Ceppos, product manager, Chesebrough- (AM) San Francisco, joins KKEE(FM) Franklin Barton, program executive. CBS - Pond's, New York, named account super- there as station manager. Both are RKO TV, Hollywood, named VP, program de- visor, WMD. General -owned stations. velopment, Hollywood, with responsibility Laura Brant, copywriter, Rosenfeld Siro- Henry J. Cauthen, executive director, for all program development projects on witz Lawson, New York, joins Kenyon South Carolina Educational Television West Coast. & Eckhardt, New York, in similar ca- Network, Columbia, named president and Wheeler Coberly, director of business af- pacity. general manager. Mr. Cauthen is board fairs, 20th Century Fox TV, Hollywood, Julio Dilorio, art director, Case & Mc- member, Public Broadcasting Service and named to same post at MGM Television, Grath, New York, appointed head art only broadcaster member, National Coun- Culver City, Calif. Charles Gersch, super- director. cil on the Arts. visor of program research, ABC -TV, ap- John Prizeman, art director, Leber Katz Joseph A. Finan, VP- general manager. pointed manager of research and sales planning, MGM TV, & Partners, New York, joins Ted Bates KTLK(AM) Denver, named VP- special New York. & Co., New York, in similar capacity. projects in public service- public affairs. Mike Eisler, VP and general sales man- Copywriters Glen Hetrick, Doyle Dane Jim Lloyd, sales manager, WDLR(AM) ager, TM productions, joins Century 21 Bernbach, New York, and Danny Alt- Delaware, Ohio, named general manager. Productions, Dallas, as VP, general man- ager, and chief officer. Century man, The Lampert Agency, New York, Alfred W. Hill, VP and treasurer, War- operating 21 is creator of musical commercials, join Bates in similar capacities. wick Radio Station Inc., licensee of Minne- wARv(AM) radio and TV ID's, and musical produc- Allan Wash, copywriter, BBDO, Warwick, R.I., appointed sta- tions for commercial purposes. apolis, joins Dancer -Fitzgerald- Sample, tion manager. William H. Barnett, executive producer New York, in similar capacity. Helen waoN- Barry Williams, news director, and director, creative services, EUE- Ayers Davis, copy supervisor and food (AM) Bowling Green, Ky., appointed consultant, D -F -S, elected VP. Screen Gems, division of Columbia Pic- assistant station manager. tures, joins Raylin Productions, Carefree, Terence N. Tiffany, with Wyman Co., David H. Kenworthy. director, promo- Ariz., as executive producer. Ráylin is Los Angeles agency, joins Clinton E. Frank, San Francisco, as copywriter. Dan Weiss, freelance artist and former art director, Benton & Bowles, New York, appointed executive art director, WHAT 3800 PRESENTATIONS Firestone & Associates, New York. Jay Beierle, media director, Brand Ad- TAUGHT US ABOUT SELLING ROCK vertising, Chicago, joins Media Corp. of America's Chicago office as media nego- ... we teach contemporary station salesmen. They watch tiator. as we sell major retailers. They learn in 50 sales Blake Hunter, with N. W. Ayer /Jorgen- meetings. But that's just part of our 30 -day sen /MacDonald, Los Angeles, and Lynn Bertucci, with Westcliff Advertising, New- in- market service. We recruit newsmen, write presentations, port Beach, Calif., join Chiat /Day Ad- suggest management controls - more than 60 services. vertising, Los Angeles, as copywriters. Newell Nesheim, with Knox Reeves, Stations like us because we, personally create the dollars Minneapolis, joins Chiat /Day as art di- to pay for our services. rector. William Herdegen, with Herdegen Co., YOUNG ADULT Madison, N.J., joins Aitkin -Kynett Co., I MARKETING INC. Philadelphia agency, as copywriter. 19525 VENTURA BLVD. TARZANA, CALIF. (213) 881 -7017

Broadcasting Nov 27 1972 55 TV and motion- picture production com- Pope, correspondent with KYW -TV Phila- Equipment & Engineering pany. delphia, joins WGR -TV as week -end an- chorman. Jules Collins, who retired as sales man- John Beard Jr., VP and general manager, ager, American Society of Composers, Future Resources and Development Inc., Neil Carmean, with news staff, WSPD-AM- direc- Authors and Publishers last June after subsidiary of FAS International Inc., FM Toledo, Ohio, appointed news 35 years with performing- rights society Westport, Conn., named VP- marketing, tor. Don Edwards, anchorman, WTOL -TV (BROADCASTING, June 5), opens copyright Pictures Cassettes, New York. -AM staff. Columbia Toledo, joins WSPD -FM news consultancy at 685 Fifth Avenue, New Barton E. Farber, legal counsel, United Connie Lawn, president, Video News Bu- York. New elected Artists Television, York, reau, Washington, appointed Washington Robert W. Flanders, director of engineer- VP. He also serves as VP, United Artists correspondent, WKEF(TV) Dayton, Ohio. ing, wwrv(Tv) Indianapolis, Broadcasting. one of four Carl Twentier, producer, writer, and re- TV stations owned by McGraw -Hill Jay Harvey, with WAYE(AM) Baltimore, porter, KOOL -TV Phoenix, joins WSB -TV Broadcasting Co., New York, named to appointed program director. Atlanta, as producer, 6 O'Clock News- additional post of VP and director of Ron St. Charles, production manager, room. engineering for parent company. He will wuAB(Tv) Lorain, Ohio, appointed pro- continue to make his headquarters in gram director. Music Indianapolis. Dennis M. Grayson, with wxIX -Tv Cin- Joe Talbot, president, Precision Record John W. Findlater, senior officer and VP, cinnati, appointed production manager. Pressing Co., Nashville, elected chairman, MCA Inc., North Hollywood, Calif., ap- He succeeeds Michael Anderson, who be- Country Music Association there. Francis pointed president, MCA Disco- Vision comed, account executive there. Preston, VP, Broadcast Music Inc., elect- Inc., subsidiary company developing color video Broadcast Journalism ed CMA president. -disc system. Leonard Goldman, associate house coun- Mel Bernstein, director, public education Cable sel, GAC Inc., Allentown, Pa., joins and information, Massachusetts Depart- Jerrold Electronics Corp., Philadelphia, ment of Correction, joins WNAC -TV Bos- Frank J. Herman, as house counsel and assistant secretary. ton as news director. Western programing Anthony P. Hatch, executive news pro- manager, Telepromp- Allied Fields ducer, wcBS -TV New York, appointed ter Corp., New York, assistant news director. Martin Haag appointed program di- Frederick Williams, director, Center for continues as assistant news director in rector, Teleprompter's Communication Research, University of charge of operations. Eric Ober and Ron- CATV division, New Texas, Austin, named first dean, Annen- ald Tindiglia, news producers, named ex- York. John W. Lyons, berg School of Communications, Univer- ecutive producers of station's 6 O'Clock district engineer, east sity of Southern California. The new ì Report and 11 O'Clock Report, respec- Florida CATV fran- school, partially funded by University of tively. chises, Teleprompter, Pennsylvania's Annenberg School of Com- 1. appointed Southeast munications, is designed to foster study Mr. Herman regional director of of art and science of communications. engineering with headquarters in Atlanta. Charles W. Roberts, contributing He succeeds Paul E. Inghram, appointed editor and White House correspondent, News- director of system development. week, joins Washington Journalism Center Howard Levine, advertising manager, as associate director. Columbia Pictures Industries, joins Grid - tronics Inc., subsidiary of Television Communications Corp., New York, as Deaths director of marketing. Gridtronics is de- H. Ben Decherd, 57, board chairman, veloper of hardware -software system for A. H. Belo Corp., publisher of The Dallas delivery of motion -picture and special Morning News and owner of WFAA -AM- program material to CATV subscribers. FM-TV Dallas and KFDM-TV Beaumont, Mr. Gilmartin Mr. Luczak John W. Atwood, VP, Theta Cable of Tex., died Nov. 18 in M. D. Anderson Hospital and Tumor Clinic. Robert L. Gilmartin, news producer and California, Santa Monica, Calif., named Mr. De- chard joined The Dallas Morning News assignment editor, WOAI -TV San Antonio, president. as cub reporter in 1936, became a mem- joins WGR -TV Buffalo, N.Y. as man- Ivan F. Bigelow, former engineer Tex., and ber of the advertising staff, and was aging editor, news. Gary A. Luczak, news sales representative, joins CATV division, named chairman in 1968. is KTvI(rv) Louis, Magnavox Co., Manlius, N.Y., as West- He sur- assignment editor, St. vived by his wife, Isabelle, one -TV ern engineer. daughter joins WGR in similar position. Joe regional sales and one son. Mac Benoff, 57, radio, TV, and screen 7 Please send SUBSCRIBER writer, died Nov. 16 at Mt. Sinai hospital, SERVICE Los Angeles, after long illness. Mr. Ben - off was creator of Duffy's - 1 year $20 Tavern, long running 1940's radio show, 2 years $37.50 and recipient Broadcastingo of Emmy award for his The newsweekly of broadcasting and allied arts creation of lead 3 years $50 role portrayed Canada Add S4 Per Year by Danny Thomas in Foreign Add S6 Per Year Make Room for Daddy TV series. Mr. Name Positive 1972-1973 Cable Benoff also wrote for performers Fannie Sourcebook $8.50 Brice and Jack Benny and for Texaco Company (If payment with Star Theater. He is survived by his wife, order: $7.50) Miki, two sons and one daughter. ( Business Address 1972 Yearbook $14.50 [j Home Address (If payment with Virginia Caldwell, 54, media director, order: $13.) Caldwell -Van Riper, Indianapolis adver- city State Zip Payment enclosed tising and public -relations firm, died Nov. D Bill me 10 at Indianapolis home of her brother. Miss BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 Caldwell was with Chicago firms of VanAuken, Ragland and Stevens and ADDRESS CHANGE: Print new address above and attach address label from a recent issue, or print old address George Hartman Agency before joining including zip code. Please allow two weeks for processing; mailing labels are addressed see or two issues in advance. CVR in 1960, of which her father,

Broadcasting Nov 27 1972 56 Howard C. Caldwell Sr., was co- founder bach, New York, died Nov. 19 of cardiac Franklin (Lonny) Starr, 57, director of and president. arrest. Mr. Schreckinger joined DDB in broadcast standards at WHN(AM) New I950 and had been in charge of Polaroid York, died Nov. 12 at his home at Valley Neil J. Schreckinger, 46, VP and senior account for past 18 years. He is survived Stream, L.I. Survivors include his wife, account supervisor, Doyle Dane Bern- by his wife Demetra, daughter, twin sons. Edna, one daughter and one son.

For the Record..

As compiled by BROADCASTING Nov. 15 pliance Division, ruled that decision by NBC that WBTV(TV) Charlotte, N.C. -Broadcast Bureau views expressed by David Brinkley in television granted mod. of license covering change in name through Nov. 20, and based on filings, commentary on career of federal employe Otto F. from Jefferson Standard Broadcasting Co. to Jef- authorizations and other FCC actions. Otepka did not involve current controversial issue ferson -Pilot Broadcasting Co. Action Nov. 7. of public importance was not unreasonable. Ann. WKBF -TV Cleveland- Broadcast Bureau granted Nov. 16. Abbreviations: Alt. -alternate. ann.-announced. authority to operate trans. by remote control from ant.-antenna. aur.-aural. aux.- auxiliary. CATV William B. Ray, Chief of Compliants and Com- 213000 St. Clair Avenue, Euclid, Ohio. Action -community antenna television. CH- critical hours. pliance, ruled that KPLR -TV St. Louis did not Nov. 7. CP- construction permit. D -day. DA- directional act improperly in refusing to accept paid adver- tisements from Council of America dealing WWBT(TV) Richmond, Va.- Broadcast Bureau antenna. ERP- effective radiated power. khz -kilo- Citizens granted mod. license covering change in name hertz. kilowatts. LS sunset. mhz -mega- with rights, law and order and race rela- of kw- -local civil from Jefferson Standard Broadcasting Co. of Vir- hertz. mod.-modification. N- night. PSA- presun- tions. Ann. Nov. 16. ginia to Jefferson Broadcasting rise service subsidiary communi- -Pilot Co. of Virginia. authority. SCA- FCC denied rqeuest by Syd Cassyd that commis- Action Nov. 9. cations authorization. SH- specified hours. SSA- sion conduct inquiry or investigation in Los Angeles special service special tem- Broadcast Bureau au- authorization. STA- how VHF channel may be assigned to KIRO -TV Seattle- granted transmitter. UHF to determine to operate trans. by remote from porary authorization. trans.- - that city to be used for noncommercial educational thority control ultra high frequency. unlimited hours. VHF Broadcast House, 2807 3d Avenue, Seattle. Action U- - purposes by KCET(TV). Action Nov. 15. very high frequency. vis.- visual. w- watts. -edu- Nov. 8. cational. HAAT- height of antenna above average KBSC -TV Corona, Calif.- Broadcast Bureau terrain. antenna relay station. granted authority to operate trans. by remote KCTS -TV Seattle- Broadcast Bureau granted CARS -community mod. of license covering operation of trans. by control from 5746 Sunset Boulevard, Los Angeles. drama Action Nov. 7. remote control from -TV building, University of Washington, Seattle. Action Nov. 9. KBHK -TV San Francisco-Broadcast Bureau New TV stations granted authority to operate trans. by remote con- Action on motion trol from 420 Taylor Street, San Francisco. Action Applications Nov. 7. Administrative Law Judge Forest L. McClenning et Tex. Anchor Broadcasting. KGSC San Jose, Broadcast Bureau in Boston (RKO General Inc. IWNAC-TVI, al.), Corpus Christi, -U- -TV Calif.- proceeding, granted petition U- Anchor Advertising Inc. Seeks UHF granted authority to operate trans. by remote con- TV by Community division of Broadcasting of Boston Inc. for leave to amend ch. 28 (554 -560 mhz); ERP 220 kw vis, 44.8 kw trol from 1536 Kerley Drive, San Jose. Action application (Docs. 18759-61). Action Nov. 10. aur. HAAT 327.5 ft.; ant. height above ground Nov. 7. Jr., 302.1 ft. P.O. address: c/o Robert W. Manley KMGH -TV Denver-FCC waived prime -time ac- 190, Tex. 79105. Estimated construc- Call letter actions Box Amarillo, cess rule and authorized station to present up to (equipment to be leased); first - tion cost $27,000 31/5 hours of CBS programing during prime time WNBF -TV Binghamton, N.Y. -Granted WBNG- year operating cost $290,191; revenue $350,000. on 25. CBS will present two hours of regular TV. 27° 47' 46" north lat.; Nov. Geographic coordinates programing followed by live 90-minute "Miss Teen- 97° 23' 47" west long. Type trans. G.E. TT25A. WFBG -TV Altoona, Pa.-Granted WTAJ -TV. Legal counsel Daly, age America" program, from 10 to 11:30 p.m. EST. Type ant. RCA TFY -2413L. Action Nov. 15. Joyce and Borsari, .1830 Jefferson Place N.W., Network affiliations Washington: consulting engineer none. Principals: WLTV(TV) Miami-Broadcast Bureau granted U- Anchor Enterprises (80%), et al. Eugene J. license covering utilization of former main trans. as ABC each aux. trans. at main trans. and ant. location. Action McCartt Ill and Joseph Robert McCartt own Formula: In arriving at clearance payments ABC and oil firm Nov. 13. 25% of U- Anchor Enterprises, cattle multiplies network's station rate by a compensation in Amarillo, and are officers of that company. WQXI -TV Atlanta -FCC granted request by percentage (which varies according to time of day) Ann. Nov. 7. Pacific and Southern Broadcasting Co., licensee, then by the fraction of hour substantially occupied *Colfax, Wis. - Educational Communications for waiver of prime -time access rule for Thanks- by program for which compensation is paid, then Board. Seeks UHF ch. 28 (554 -560 mhz): ERP giving Day and authorized station to carry up to by fraction of aggregate length of all commercial 1382 kw vis., 276A kw aur. HAAT 1142.6 ft.; ant. 31/2 hours of network programing during prime availabilities during program occupied by network height above ground 1,196 ft. P.O. address: c/o time, provided that half hour of it is network news. commercials. ABC deducts 2.05% of station's net- William C. Woods, 732 North Midvale Boulevard, WQXI -TV requested waiver to present one half -hour work rate weekly to cover expenses, including pay- Madison. Wis. 53705. Estimated construction cost of network news at 7 p.m. in addition to three ments to ASCAP and BMI and interconnection 51.035,779; first -year operating cost $348,600: reve- hours of ABC football starting at 8 p.m. Action charges. nue none. Geographic coordinates 54° 02' 47" north Nov. 15. WJAC -TV Johnstown, Pa. (WJAC Ina)- Agree- lat.: 91° 51' 42" west long. Type trans. RCA TTU- Broadcast Bureau ment dated Sept. 15, effective Oct. I through Oct. 1, engineer WBOC -TV Salisbury, Md.- 60B. Type ant. RCA TFU -361. Consulting granted license covering use of former main trans. 1974, replacing previous agreement dated Oct. 20, J. executive W. J. Kessler. Principals: Anton Moe, as aux. trans. at main trans. and ant. location. 1970. Network rate 51,216; compensation paid at director, et al. Ann. Nov. 14. Action Nov. 7. 30 %. WKBS -TV Burlington, N.J. -Broadcast Bureau NBC Start authorized granted authority to operate trans. by remote Philadelphia. Formula: NBC pays affiliates on the basis of KOCE -TV Huntington Beach, Calif.- Authorized control from 3201 South 26th Street, Nov. 7. "equivalent hours." Each hour broadcast during full program operation on ch. 50 (686-692 mhz), 288 Action kw vis., 28.8 kw aur. Action Nov. 7.

Rulemaking action Houston, Miss. -FCC proposed assignment of UHF ch. 45 to Houston. Action Nov. 15. EDWIN TORNBERG Call letter application Lola Goelet Yoakem, Oxnard, Calif. -Seeks KIIE(TV). & COMPANY, INC.

Call letter actions Viewer Sponsored Television Foundation, Los Angeles-Granted KVST-TV. Negotiators For The Purchase And Sale Of Christian Broadcasting Network Inc., Boston - Granted WXNE -TV. Radio And TV Stations CATV TV Networks Inc., State College, Pa.- Granted Appraisers Financial Advisors WTIE -TV. New York -60 East 42nd St., New York, N.Y. 10017 212.687 .4242 Existing TV stations West Coast-P.O. Box 218, Carmel Valley, California 93924 Final actions 408 -375 -3164 William B. Ray, Chief of Compliants and Corn-

Broadcasting Nov 27 1972 57 sion that programing has commenced from new studio. St. Louis station identification to be con- Summary of broadcasting tinued. Action Nov. 9. Compiled by FCC Oct. 30, 1972 WBT-AM -FM Charlotte, N.C.- Broadcast Bureau Not granted mod. of licenses covering change of name On air Total on elr Total from Jefferson Standard Broadcasting Co. to Jeffer- Licensed STA' CP's on air CP's authorized son -Pilot Broadcasting Co. Action Nov. 7. WHBC -AM -FM Canton, Ohio, and WFIR Roa- Commercial AM 4,358 5 13 4,376 51 4,4271 noke, Va.- Broadcast Bureau granted mod. of li- Commercial FM 2,331 1 54 2.386 117 2,503 censes to change corporate name from WHBC Inc. Commercial TV -VHF SO4 1 6 5113 11 5232 to Beaverkettle Co. Action Nov. 7. Commercial TV -UHF 185 o 8 1933 49 2553 WERE Cleveland- Broadcast Bureau granted Total commercial TV 689 14 704 60 778 mod. of license covering remote control operation of trans. from main studio location. Action Nov. 13. Educational FM 520 o 24 544 72 616

Educational TV -VHF 86 o 5 91 1 92 KVIN Vinita, Okla. -FCC denied request by Broadcasting Inc. 129 7 137 Northeast Oklahoma for joint Educational TV -UHF 120 o 9 interim authority to operate facilities of KVIN Total educational TV 206 o 14 220 a 229 with P B L Broadcasting Co., competing applicant for regular authority. Action Nov. 15. Special Temporary Authorization. WJNL Johnstown, Pa.- Broadcast Bureau granted 1 Includes 25 educational AM's on nonreserved channels. license covering use of former main trans. for aux. 2 Includes 15 educational stations. purposes only. Action Nov. 10. 3 Indicates lour educational stations on nonreserved channels. WKBI St. Marys, Pa.- Broadcast Bureau granted license covering use of former main. trans. (com- posite) as aux. trans., for aux. purposes only. Action Nov. 14. rate period is equal to one equivalent hour. The Final action fraction of total time available for network com- WVJP Caguas, Puerto Rico- Broadcast Bureau mercials that is filled with such announcements is Greenwood, S.C.- United Community Enterprises permitted remote control from main studio location, applied against the equivalent hour value of the Inc. Review Board Members Nelson, Berkemeyer 0.5 mile southeast of city limits. Action Nov. 14. program period. Then. after payment on a certain and Pincock granted 1090 khz, 1 kw.-D. P.O. ad- number of hours is waived, the resulting figure is dress Box 2365, Greenwood. First-year operating KBEN Carrizo Springs, Tex. -Broadcast Bureau multiplied by the network station rate. NBC pays and construction costs $60,626. Principals: John Y. granted license covering changes in AM; trans: studio location 203 South 4th Street, Carrizo station a stated percentage of that multiplication - Davenport and Wallace A. Mullinax (each 50%). minus, usually, 3.59% for ASCAP and BM1 pay- Mr. Davenport is vice president and general man- Springs. Action Nov. 6. ments. ager of and Mr. Mullinax is station and sales WBTX Broadway -Timberville, Va. Broadcast Ann. - -TV Huntsville, Ala. (Rocket City Tele- manager of WESC-AM -FM Greenville, S.C. Bureau 'granted license covering new AM's main WAAY Nov. 1. Inc.) to original agreement, studio and remote control to Main Street, Broad- vision -Amendment way. changing network rate to $351, effective Jan. 1, 1973. Action Nov. 6. KMJ -TV Fresno, Calif. (McClatchy Newspapers) Action on motion KCLK Clarkston, Wash.- Broadcast Bureau granted License covering changes; studio location -Amendment to agreement dated Dec. 1, 1967, Administrative Law Judge Forest L. McClenning changing network rate to $702, effective Jan. 1, same as trans. location; delete remote control. Ac- in Cleveland, Tex. (Billy D. Pirtle, et al.), AM pro- tion Nov. 6. 1973. ceeding, granted petition by Billy D. Pirtle for KSBW -TV Salinas, Calif. (Central California acceptance of publication of notice (Dots. 19577 -9). Communications Corp.)- Amendment to original Action Nov. 10. Action on motion agreement. changing network rate to $842, effective Administrative Law Judge David I. Kraushaar in Jan. I, 1973. Other action Fargo, N.D. (Northwestern College [KFNW)), AM (Rust Broadcast- proceeding, on request of continued hear- WRDW -TV Augusta, Ga. Craft board in Ore., AM pro- applicant, agrement. chang- Review Corvallis, -FM ing to Feb. 5, 1973, and set certain ing Co.)- Amendment to original ceeding, granted request by Corvallis Broadcasting procedural effective Jan. 1, 1973. dates (Doc. 19313). Nov. 13. ing network rate to $700, Corp. to withdraw petition for enlargement of Action WYEA -TV Columbus, Ga. (Eagle Broadcasting issues in proceeding involving mutually exclusive Co.)- Amendment to original agremcnt dated Feb. applications of Corvallis, Ted A. Jackson and Other action 24, 1970, changing network rate to $150, effective Western Radio Corp. for facilities formerly au- Jan. 1, 1973. thorized to WFLF -AM-FM Corvallis (Dots. 19439- Review board in Centreville, Va., AM proceeding, Telecast- 44). Action Nov. 10. denied motion by O. K. Broadcasting Corp., licensee WNDU -TV South Bend, Ind. (Michigan of WEEL Fairfax, Va., to add new financial issue ing Corp.)- Amendment to original agreement, against Centreville Broadcasting Co. in proceeding Jan. 1, 1973. changing network rate to $491, effective Call letter applications involving CBC's application for new AM at Centre- Inc.) ville 18888). Action 16. WDSU-TV New Orleans (WDSU-TV - P&C Broadcasting, New Bern, N.C. -Seeks (Doc. Nov. Amendment to original agreement, changing net- WGSE. work rate to $1.309, eective Jan. 1, 1973. Call letter actions WAGM -TV Presque Isle, Me. (Aroostook Broad- Radio Holly Hill Inc., Holly Hill, S.C.-Seeks casting Corp.) -Amendment to original agreement, WKIIJ. WQXT Patin Beach, Fla- Granted WPBR. changing network rate to $175, effective Jan. 1, 1973. WTAP Parkersburg, W. Va.-Granted WKYG. WDAM -TV Laurel, Miss. (Chapman Television of Designated for hearing Tuscaloosa Inc.) -Amendment to original agree- Designated for rate effective Vinita, Okla. -FCC designated for hearing mut- hearing ment, changing network to $351, ually exclusive applications of Northwest Oklahoma Jan. 1. 1973. KQXI Arvada, Colo. -FCC designated for hear- Broadcasting Inc. and P B L Broadcasting Co. for ing application by Media Enterprises Inc. to change authority to operate, on regular basis, facilities of KSWS -TV Roswell. N.M. (State Telecasting Co.) city of designation of KQXI (1550 khz, 10 kw -D) khz, with w -Amendment to original agreement. changing net- KVIN Vinita (1470 500 -D). Action from Arvada to Denver. Action Nov. 15. work rate to $304, effective Jan. 1, 1973. Nov. 15. Carrollton, Ga. -FCC consolidated for hearing WKY -TV Oklahoma City (WKY Television Sys- application of Faulkner Radio Inc. for renewal of tem Inc.) -Amendment to original agreement chang- license for WLBB Carrollton with that of Radio ing network rate to $1,193, effective Jan. I. 1973. Existing AM stations Carrollton for new AM in Carrollton. Action Nov. 15. WICU -TV Eric, Pa. (Great Lakes Communica- tions Inc.) -Amendment to original agreement, Application changing network rate to $795, eective Jan. I, 1973. KIFN Phoenix -Seeks CP to change ant.-trans. New FM stations Inc.) site to Broadway Road, 0.45 mile west of 27th KSOO-TV Sioux Falls, S.D. (KSOO -TV - Avenue, Phoenix. Ann. Nov. 20. Amendment to original agreement. changing network Applications rate to $421, effective Jan. I. 1973. WRCB -TV Chattanooga (Rust Craft Broadcasting Final actions Winchester, Ky. -David H. Greenlee dba Clark Communications Co. Seeks 100.1 mhz, 3 kw. Amendment to original agreement. changing HAAT Co.)- KBON San Bernardino, Calif. -Broadcast Bureau 220 ft. P.O. address Route I, Wayland, Winchester network rate to $608, effective Jan. 1. 1973. granted CP to install new aux. trans. Action Nov. 40391. Estimated construction cost $4,550 (most of KCBD-TV Lubbock. Tex. (State Telecasting Co.) 13. equipment to be leased); first -year operating cost -Amendment to original agreement, changing net- Jacksonville, $32,111; revenue $44,931. Principal: David H. WERD Fla. -Broadcast Bureau Greenlee work rate to $561, effective Jan. 1, 1973. granted mod. license change in name (100%). Mr. Greenlee is technician at of covering Kentucky in from Radio Station WPHC Inc. to Radio Station Educational Television Network Lex- KUTV(TV) Salt Lake City (KUTV Inc.) - ington, Ky. He Is also chief engineer at WWKY- WERD Inc. Action Nov. 9. Amendment to original agreement, changing network (AM) Winchester. Ann. Nov. 15. rate to $895, effective Jan. 1, 1973. WRFC Athens. Ga.- Broadcast Bureau granted Presque Isle, mod. of license covering remote control operation Me. -WDHP Inc. Seeks 96.9 mhz, WHIS -TV Bluefield. W. Va. (Daily Telegraph 100 kw. HAAT 430 ft. P.O. address Drawer N, Printing Amendment to agreement. from main studio location with DA-N. Action Co.)- original Nov. 13. Caribou, Me. 04736. Estimated construction cost changing network rate to $374, effective Jan. 1, $95,843; first -year operating cost $48,762; revenue 1973. Clare, Mich. -FCC denied requests by Mid- Michi- $50,000. Principals: Clarence B. Dow Jr., Philip G. gan Broadcasting Corp. for waiver of procedural Plourde, Henry Hebert and John Hebert (each rules to permit acceptance of applications for au- 25%). Messrs. Dow, Plourde and Henry Hebert New AM stations thority to operate facilities of WCRM (990 khz, have interests in Dow, Hebert & Plourde Inc., 250 w, DA -D and WCRM -FM (95.3 mhz, ch. 237, real estate and electronic equipment retail firm. Starts authorized 3 kw) in Clare and for STA to operate stations, They all have interests in CATV systems in area, and returned applications. Action Nov. 15. and have interests in Maine Background Music KLEU Waterloo, Iowa- Authorized program op- Inc., Caribou, Ann. Nov. 6. eration on 850 khz. 500 w, DA -D. Action Oct. 25. KXOX St. Louis- Broadcast Bureau granted mod. of license covering change in main studio and re- McComb, Miss. -Empire Inc. Seeks 105.7 mhz, WKCM Hawesville, Ky.- Authorized program mote control location to 7777 Bonhomme Avenue, 100 kw. HAAT 221 ft. P.O. address 118 South Presi- operation on 1140 khz, 500 w -D. Action Nov. 6. Clayton, Mo., effective upon notification to commis- dent Street, Jackson, Miss. 39205. Estimated con-

Broadcasting Nov 27 1972 58 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926 - COHEN & DIPPELL & ASSOCIATES CONSULTING ENGINEERS Atlantic Research Corporation PAUL GODLEY CO. Consulting Engineers Formerly GEO. C. DAVIS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 1334 G St., Boo 798, Upper Montclair, N.). 07043 N.W., Suite 500 (202) 783 -0111 347 -1319 (703) 354-2400 Washington, D. C. 20004 Phone: (201) 746 -3000 Washington, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N W., 785 -2200 1771 N St., N.W. 296 -2315 2922 Telester Ct. (7031 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 1202) 347 -8215 Member AFCCE Member AFCOE Member AFCCE Member APODE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio Cr Television BOX 7004 Washington, D. C. 20006 Box 68, International Airport Republic 7 -6646 DALLAS, TEXAS 75209 (202) 223 -4664 94128 Washington, D. C. 20005 San Francisco, California (214) 631 -8360 (3011 827 -8725 14151 342 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

VIR N. JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526-4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE Mrmbr r AFCCE

KIRKSEY E. HAROLD MUNN, JR. ROSNER TELEVISION JOHN H. MULLANEY TERRELL W. SYSTEMS BROADCAST ENGINEERING CONSULTING RADIO ENGINEER Consulting Engineer ENGINEERS -CONTRACTORS 9616 Pinkney Court CONSULTANT 5210 Avenue F. Box 220 29 South Mall Potomac, Maryland 20854 Austin, Texas 78751 Coldwater, Michigan 49036 Plainview, N.Y. 11803 (301) 299 -8272 Phone: 517- 278 -7339 1516) 694 -1903 Member AFCCE 15121 454 -7014

Service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact PRECISION FREQUENCY To Be Seen by 120,000' Readers MONITORING CO. - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV neers and technicians -applicants for Monitors Repaired It Certified Washington, D. C. 20036 445 Concord am fm tv and facsimile facilities. 103 S. Market St. Ave. for availabilitles Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 638 -1022 Phone (816) 524 -3777 Phone 16171 876 -2810 readers per copy. Phone: (202) struction cost 524,800; first -year operating cost Call letter actions granted CP to replace expired permit. Action Nov. $36,000; revenue $36,000. Principals: Robert L. 10. Idabel Broadcasting Co., Idabel, Okla. -Granted Bolden and Cecil F. Taylor (each 50 %). Messrs. Broadcast Bureau Bolden and Taylor are principals in Nationwide KWDG(FM). KXCV(FM) Maryville, Mo.- granted mod. of license covering change of licensee Office & School Supplies Inc. and Mississippi Food Sterling Broadcasting Corp., Petersburg, Va.- Distributors Inc., both in Jackson. They also have name to Board of Regents for Northwest Missouri Granted WPVA -FM. State 7. real estate interests in Jackson. Ann. Nov. 14. University. Action Nov. KDUX Inc., Aberdeen, Wash.- Granted KDUX- N.M. Men Inc. Seeks 92.9 KCMW -FM Warrenburg, Mo.- Broadcast Bureau Farmingon, -Music FM. granted mhz, 30 kw. HAAT 429 ft. P.O. address 212 West mod. of license covering change in licensee Apache, Box K. Farmington 87401. Estimated con- name to Board of Regents, Central Missouri State struction cost $66,855; first -year operating cost $22: Designated for hearing University. Action Nov. 7. 908; revenue $24.090. Principals: Cloyed O. Kend- K000 -FM Omaha-Broadcast Bureau Sioux hearing granted rick, Bob G. Williams (each 40%), et al. Mr. City, Iowa -FCC designated for license covering new station; ERP 31 kw; ant. Kendrick is general manager and owns 42% of mutually exclusive applications of G and G Broad- height 285 ft. Action Nov. 14. KENN(AM) Farmington. He also has interests in casting Inc.. John L. Breece, and Jim and Tom Edinburg, Tex. Mr. Williams has Hassenger Broadcasting Co., for new FM on ch. WKRO(FM) Cincinnati -Broadcast Bureau grant- KURV(AM) ed CP to install new install minority interest in KENN. Ann. Nov. 15. 238 (95.5 mhz) at Sioux City. Mr. Breece and trans.; new ant.; make Hassenger Broadcasting propose independent pro- changes in ant. system (increase height); change graming, and G and G proposes to duplicate pro- TPO; ERP 23 kw; HAAT 690 ft. Action Nov. 14. Final actions graming of its KSCJ Sioux City at least 50% of WJAS -FM Pittsburgh -Broadcast Bureau granted tine. Action Nov. 15. Grove, Calif. Grove Unified School CP to change trans. location to 341 Rising Main Elk -Elk Street, Pittsburgh (WIIC -TV site); install new District. Broadcast Bureau granted 90.1 mhz, 10 w. trans.; install new ant.; make changes in ant. sys- 102 ft. P.O. address Grove Boulevard, HAAT Elk tem (increase height); Elk Grove 95624. Estimated construction cost $405; Existing FM change TPO; ERP 10.5 kw; stations HAAT 930 ft.; remote control permitted from main first -year operating cost 550; revenue none. Princi- studio pals: Jordan W. Montano, president of school dis- Final actions at 100 Forbes Avenue, Pittsburgh. Action Nov. 14. trict, et al. Action Nov. 7. KECR(FM) El Cajon, Calif.- Broadcast Bureau College. Broadcast Bu- granted to install new aux. trans. at main trans. KAUR(FM) Sioux Falls, S.D.-Broadcast Findlay, Ohio -Findlay CP Bureau granted license covering new noncom- reau granted 88.3 mhz, 10 w. HAAT 50 ft. P.O. location on 93.3 mhz (ch. 227); change TPO: ERP mercial FM; trans.-studio location changed to 28th address 1000 North Main Street, Findlay 45840. 950 w for aux. purposes only; HAAT 1,850 ft.; and Waits Avenues. Action Nov. 6. Estimated construction cost 51.839: first -year operat- remote control permitted from main studio at 312 ing cost $1,150; revenue none. Principals: Glen R. West Douglas, El Cajon. Action Nov. 14. WREC-FM Memphis- Broadcast Bureau granted Rasmussen, president college, et al. Action CP to install new ant.; change TPO of -FM Northridge. Broadcast Bureau and ant. height; Nov. 3. KEDC Calif.- ERP 98 kw. Action Nov. 10. granted mod. of license covering change in name to Beckley, W. Va. -West Virginia Educational State of California, California State University, KAMC(FM) Arlington, Tex. -FCC denied re- Broadcast Authority. Broadcast Bureau granted Northridge: change exciter. Action Nov. 7. quest by Jim Gordon Inc., licensee, to delete Cle- 91.7 mhz, 10.5 kw. HAAT 920 ft. P.O. address burne from presently required station KERS(FM) Sacramento. KSJS(FM) San Jose identification Suite B-424, State Capitol. Charleston. W. Va. of Arlington- Cleburne. Action 15. and San Luis all Nov. 25305. Estimated construction cost 5179.880; first- KCPR(FM) Obispo, California.- none. Broadcast Bureau granted mod. of licenses covering KRLY(FM) Houston -Broadcast Bureau granted year operating cost $58.355; revenue Princi- license covering changes; studio pals: K. Duane Hurley, chairman of authority, change in names to California State University, and remote control Sacramento; State San Jose, location resecribed as 3935 Westheimer, et al. Action Nov. 3. California University, Suite 94; and California State Polytechnic University, San ERP 32 kw; ant. height 790 ft. Action Nov. 6. Luis Obispo. Action Nov. 7. WRGT-FM Clarksburg, W. Va.- Broadcast Bu- Initial decision KPBS -FM San Diego.- Broadcast Bureau grant- reau granted license covering new FM; ERP 50 ed mod. of license covering change in name to kw: ant. height 500 ft. Action Nov. 6. Administrative Law Judge Charles J. Frederick California State University, San Diego. Action WHAW -FM Weston, W. Va. Bureau proposed, in initial decision, grant of application Nov. 7. -Broad of Payne of Virginia Inc. for CP for new FM granted license covering new station. Action Nov. on ch. 235 (94.9 mhz) in Virginia Beach, Va. (Doc. KCBS -FM San Francisco -Broadcast Bureau 14. granted 19095). Competing application of Virginia Seashore CP to change trans. location to Mount Sutro, WAPL -FM Appleton, Wis.- Broadcast Bureau San Francisco: change install new ant.: make Broadcasting Corp. would be denied (Doc. 19096). trans.; granted CP to change ant.; change TPO; 48 changes in ant. system (increase height); change ERP Ann. Nov. 14. kw (horiz.), 3.8 kw (vert.); HAAT 215 ft. (horiz.), TPO; ERP 4.3 kw; HAAT 1,450 ft.; remote control 200 ft. (vert.); remote control permitted from permitted from I Embarcadero Center, San Fran- main studio at 103 West College Avenue, Appleton. Actions on motions cisco; granted CP to install new alt. main trans. Action Nov. 10. Action Nov. 10. Administrative Law Judge Frederick W. Dennis - WFAW -FM Fort Atkinson. Wis.- Broadcast Bu- KUNA(FM) San Luis Obispo, Calif.- Broadcast reau granted CP to install new trans.; install new ton in Dinuba, Calif. (Radio Dinuba Co. and Bureau granted CP to change trans. location to ant.; change TPO; ERP 50 kw; HAAT 210 Korus Corp.), FM proceeding, granted motion by Cuesta Peak, Los Padres Forest, San ft. date for ex- National Action Nov. 10. Radio Dinuba Co. and postponed Luis Obispo; change studio location to 1020 Marsh 8 and for notification change of exhibits to Dec. Street, San Luis Obispo; operate trans. by remote of witnesses until Dec. 22 (Does. 19566 -7). Action control from proposed studio site; install new trans.; Call letter application Nov. 10. install new ant.: make changes in ant. system (de- KAYN(FM) Tucson, Ariz. -Seeks KAIR -FM. Administrative Law Judge David I. Kraushaar in crease height); ERP 3.8 kw; ant. height 1,410 ft. Carlisle, Pa. (WI00 Inc., et al.), FM proceeding, Action Nov. '7. WGPA -FM Bethlehem, Pa-Seeks WEZV(FM). denied request by WIOO Inc. asking judge to con- Truckee, Broadcast Bureau vene conference to determine status of KNLT(FM) Calif.- Call letter hearing granted mod. of license covering change of studio actions discovery order requiring production of certain location to trans. site at Brockway Summit. seven documents by Broadcasting Co. for WLTO(FM) Miami -Granted WCMQ(FM). Cumberland miles southeast of Truckee. Action Nov. 10. discovery and inspection (Dots. 19468-9, 19471). KYNA(FM) Des Moines, Iowa-Granted KIOA- Action Nov. 10. WIOF(FM) Waterbury, Conn.- Broadcast Bureau FM. granted Law Judge Herbert Sharfman in CP to change trans. and studio location to Administrative 0.25 mile southeast of Waterbury city limits on KAUS -FM Austin, Minn. -Granted KAAL(FM). R. and Sand - Southern Pines, N.C. (William Gaston Connecticut Highway 69, Prospect, delete hill Community Broadcasters Inc.), FM proceeding, Conn.; WTAP -FM Parkersburg, W. Va. - Granted to remote control; install new trans.; install new ant.; WKYG -FM. approved joint request by applicants subject make changes in ant. system (decrease condition that reimbursement by Gaston of $8,500 height); change TPO; ERP 12.5 kw; HAAT 600 ft. await resolution of character issue against Sandhill; Action Designated for hearing applica- Nov. 14. dismissed Sandhill's application; granted KMOD(FM) Tulsa, 19349 Action Nov. 10. WGTB Washington Broadcast Bureau Okla. -FCC designated for tion of Gaston (Dots. -50). -FM - hearing application for granted CP to change trans. location to 2660 Wood - assignment of license of ley Road N.W., Washington; operate trans. by re- KMOD(FM) from Turnpike Broadcasting Corp. Other actions mote control from studio to KMOD Broadcasting Corp. Petition opposing location at 37th and O assignment, Mo. re- Streets N.W., Washington; install new ant.: make filed by KFMJ Inc., licensee of KRAV- KCUR -FM Kansas City, -FCC granted FM Tulsa, was denied. quest by curators of University of Missouri for change in ant. system (increase height); ERP 10 Action Nov. 15. waiver of interference rules and accepted for filing kw: ant. height 285 ft. Action Nov. 6. application to move trans. site and increase facilities WEEZ(FM) Chicago- Broadcast Bureau granted of station. Action Nov. 15. request for SCA to transmit special educational Renewal of licenses, Review board in Ogallala, Neb., FM proceeding, and instructional programs for shut -in students on granted motion by Ogallala Broadcasting Co. for multiplex basis using subcarrier frequency of 67 all stations extension of time through Dec. 8 to file reply to khz. Action Nov. 14. Broad Bureau granted renewal of licenses for opposition to its petition to enlarge issues filed by WGNU -FM Granite City. Broadcast following stations, co- pending aux. and SCA's involves competing Ill.- Bureau Broadcast Bureau. Proceeding granted license covering changes; ERP 50 kw; ant. when appropriate: WEIR Weirton, W. Va.; WEMD Industrial Business and Ogal- applications of Corp. height 500 ft. Action Nov. 10. Easton and WHFS(FM) Bethesda, both Maryland; lala Broadcasting for new FM on ch. 228 (93.5 WHUR -FM Washington; WPAT -AM -FM Paterson, 300 KWBW -FM Hutchinson, Kan. -Broadcast Bureau mhz) with 3 kw and ant. height of ft. in N.J.; - WTRA Latrobe, Penn.; WTSL Hanover, granted license Ogallala (Doc. 19559-60). Action Nov. 16. covering new station. Action Nov. N.H.; WVAR Richwood, W. Va. Actions Nov. 17. 14. Call letter applications WABI -FM Bangor, Me.- Broadcast Bureau grant- ed CP to install new trans.; install new ant.; change Harold R. Harkins, Apache Junction, Ariz. - TPO; ERP 5 kw; HAAT 1,230 ft. Action Nov. 10. Modification of CP's, Seeks KSTM(FM). WAQY(FM) Springfield, Mass. -Broadcast Bureau all stations Hartford Board of Education, Hartford, Conn. - granted mod. of license covering change of studio Seeks WHFS(FM). and remote control locations to 45 Fisher Street, KSUL(FM) Long Beach, Calif.- Broadcast Bu- Peoria Valley Broadcasting Inc., Pekin, Ill. East Longmeadow, Mass. Action Nov. 13. reau granted mod. of CP to change name from - California State College to California State Univer- Seeks WZRO(FM). Petoskey, WMBN-FM Mich.-Broadcast Bureau sity; extend completion date to June 1, 1973. Action Keowa Broadcasting inc., Keokuk, Iowa -Seeks granted CP to install new trans.; install new ant.; Nov. 10. KIMI(FM). change TPO; ERP 1 kw; HAAT 320 ft. Action Nov. 14. KSFX(FM) San Francisco-Broadcast Bureau Punxsutawney Broadcasting Co., Punxsutawney, granted mod. of CP to change trans.; change ant.; Pa. -Seeks WPME-FM. WOST(FM) Forest, Miss.- Broadcast Bureau change TPO; ERP 7 kw; HAAT 1,450 ft.; remote

Broadcasting Nov 27 1972 60 at 277 Golden San Juan. Puerto Rico -FCC granted request by El Dorado Cablevision, El Dorado, Ark (KTVT- control permitted from main studio Dallas). Gate Avenue, San Francisco. Action Nov. 14. Telemundo Inc.. licensee of WKAQ -TV San Juan, [TV] Fort Worth and KDTV[TVI for emergency STA to operate 100 -w UHF trans- Broadcast Bureau Big Valley Cablevision Inc., Stockton, Calif. KPOO(FM) San Francisco- lator on ch. 22 in Mayaguez, Puerto Rico. STA, and granted mod. CP to extend completion date to (KLOC -TV Modesto, KOVR -TV KMUV[1V], of which extends through Feb. 15, 1973, will enable Stockton. KCRA -TV. KXTV[TV], KTXL[TV] Feb. 19, 1973. Action Nov. 10. both Telemando to broadcast programing to Mayaguez and KVIE[TVI. all Sacramento, KQED[TV], WINE -FM Brookfield, Conn.- Broadcast Bureau until its application for new 1 -kw UHF translator KBHK[TV) and KEMO -TV, all San Francisco and granted mod. of CP to extend date of completion on ch. 22 is acted on by FCC. Action Nov. 15. KTVU['[ V] Oakland, all California). for to Feb. 25, 1973. Action Nov. 14. changes K82BT Tropic, Utah-Broadcast Bureau granted Teleprompter Gulf Coast CATV Corp., Gulfport, WKAO Boynton Beach, Fla. -Broadcast Bureau license covering new UHF translator. Action Nov. South Pasadena and Treasure Island, all Florida granted mod. of CP to change main studio location 10. (WSUN -TV St. Petersburg and WLTV[TV] Miami, to 400 Gulf Stream Boulevard, Boynton Beach, and WO2AE Garden City. South Salem. Hidden both Florida: WTCGITV] Atlanta; WSWB -TV to operate trans. by remote control from studio all Broadcast Bureau Orlando. Fla.). waived Valley and Sugarloaf, Va.- location and change type trans.; rules are granted license covering changes for VHF translator. - establishment of main studio Clearview Cable TV. Lynn Haven. Fla. (WEAR to extent of permitting Action Nov. 10. Pensacola and WJHG-TV Panama City, both beyond corporate limits of Boynton Beach, effective TV programing Florida; WTVY[TV] Dothan and WKRG -TV and upon notification to commission that both Mobile. all Alabama; WCTV[TV] new studio. Boynton Beach WALA -TV, has commenced from and WFSU -TV, both Tallahassee, Florida). station identification to be continued. Action Nov. 9. Ownership changes New Fla. Bureau Florida CATV of Pinellas County Inc., Port WPAP -FM Panama City, -Broadcast Richey, Flo. (WSWB -TV Orlando, Fla.). granted mod. of CP to extend completion date to Application May 20, 1973. Action Nov. 7. Orange Cablevision Inc., Orange county Fla. license Bureau WIIN(AM) Atlanta -Seeks assignment of (WESH -TV Daytona Beach, WDBO-TV, WFTV- WRFG(FM) Atlanta -Broadcast granted from Inc. to Pioneer Communications Inc. for [TV]. WMFE-TV and WSWB -TV all Orlando, mod. of CP to change frequency to 89.3 mhz, ch. WIIN $599,944. Sellers: I. T. Cohen, president, et al. Boy- WTOG[TV] St. Petersburg, WCIX -TV and WLTV- 207; operate remote control from main studio site held company and -TV, ant.: ers: Pioneer Industries Inc., publicly ITV]. both Miami and WEDU[TVI WUSF at 1091 Euclid. Northeast, Atlanta; install new both Tampa, all Florida). 380 ft.; trans. site 1018 West ERP 18 w; HAAT FM Waycross, Gam and icWBLU(AM) Salem. Va. Peachtree, Atlanta. Action Nov. 9. Waycr Teleprompter Gulf Coast CATV Corp., St. Ann. Nov. 9. Beach, Fla. -TV St. Petersburg -Broadcast Bu- Petersburg (WSUN WNPB(TV) Marquette, Mich. and WLTV[7'V] Miami, both Florida; WTCG- mau granted mod. of CP to extend completion Actions [TV] Atlanta; WSWB -TV Orlando, Fla.). date to May 7, 1973. Action Nov. 7. KUTE(FM) Glendale. Calif. FCC denied peti- Putnam All- Channel Cablevision Inc.. Greencastle, Port Huron, Mich., Pork Huron Area School Mount Wilson FM Broadcasters Inc.. licen- Ind. (WGN -TV Chicago and WXIX -TV Cincin Bureau mod. of CP tion by District-Broadcast granted see of KBCA -FM Los Angeles, to deny application nati). to extend completion date of noncommercial FM license from Robert P. and granted assignment of Sullivan Cable TV Co., Sullivan, Ind. (WGN -TV to May 10, 1973. Action Nov. 10. Inc. for 51 mil- Adams to Progress Radio Network Chicago; WXIX -TV Cincinnati). WTCN -TV Minneapolis -Broadcast Bureau grant- lion. Seller: Mr. Adams (100 %). Mr. Adams is gen- ed mod. of CP to extend completion date to May eral manager, chief engineer and program manager Manhattan Cable TV Services Inc., Manhattan, 8, 1973. Action Nov. 8. of KUTE. Buyers: Tracy Broadcasting Co. (80 %), Kan. (KWGN[TV) Denver). Broadcasting is wholly owned by Rich- WGNA(FM) Albany, N.Y. -Broadcast Bureau et al. Tracy Salina Cable TV System Inc., Salina, Kan. ard B. Stevens. Mr. Stevens owns KGFJ(AM) Los (KWGN[TV] Denver). granted mod. of CP to extend completion date to Angeles. and WGIV(AM) Charlotte, N.C. He also April 20, 1973. Action Nov. 7. owns 25% of KDON(AM) Salinas, Calif. Action Capital Cablevision, Lansing township, Mich. WXXY(FM) Montour Falls, N.Y. -Broadcast Nov. 8. (WKAR -TV East Lansing, Mich.). loca- Bureau granted mod. of CP to change studio WHMS(FM) Hialeah, Fla.- Broadcast Bureau Summit-Leoni Cable TV Co., Leoni township, tion and remote control outside city limits to 1.1 from Flamingo Broad- Mich. (WKAR -TV East Lansing, Mich.). limits Watkins Glen, N.Y. granted assignment of license miles south of city of casting Corp. to Great Joy Inc. for $300,001. Sellers: Mich. Action Nov. 7. Manistique TV Cable Co., Manistique, H. P. Boone Jr.. secretary-treasurer. et al. Buyers: (WKBD -TV Detroit). WPOB(FM) Plainview. N.Y. -Broadcast Bu- Joseph S. Field Jr., John T. Rutledge (each 30 %). to extend completion Mr. Field owns 72% of WIRK -AM -FM West Summit -Leoni Cable TV Co., Summit township, reau granted mod. of CP et al. Mich.). date to Dec. 29. Action Nov. 10. Palm Beach. Fla. Both he and Mr. Rutledge have Mich. WKAR -TV Onondaga, in WQXM(FM) Clearwater, Fla. Springs, Ohio -Broadcast minority interests Grenada Video inc., Grenada, Miss. (WTWV[TV] WYSO(FM) Yellow Nov. 6. Bureau granted mod. of CP to change trans. loca- Action Tupelo, Miss.). tion to 3.8 miles west of Clifton on Clifton Road, KRIB(AM) Mason City. Iowa- Broadcast Bureau Harbor -Vue Cable TV Inc., Dunkirk, N.Y. Yellow Springs; remote control permitted from granted assignment of license from Mason City (WUTVITV). WBEN -TV. WKBW -TV and WNED- main studio at 275 East North College Street, Broadcasting Corp. to Radio Communications Inc. TV. all Buffalo. N.Y.; WICU -TV, WSEE(TV) and Yellow Springs; make changes in ant. system (in- for 5300.010. Sellers: Verna C. Ekberg. vice presi- WJET -TV, all Erie. Pa.; CBLT(TV] and CFTO -TV, crease height): change TPO; ERP 2.4 kw; HAAT dent, et al. Buyers: Carl Kenneth Kjeldseth, presi- both Toronto; CHCH -TV Hamilton and CKCO -TV 390 ft. Action Nov. 10. dent (30 %), Merle D. Oakes (19 %), and Chesterman Kitchener. both Ontario). ac- Bureau Co. (51 %). Mr. Kjeldseth and Mr. Oakes are WMBA Ambridge, Penn. -Broadcast Sioux City. Iowa. Cy Highlands Cable Television Inc.. Kingsland, Bur- of make changes in ant. sys- count executives of KTIV(TV) county and Llano county, all Texas (KTVT- granted mod. CP to is principal (82.2 %) of Chesterman net tem to specify maximum radiation tolerance. Action B. Chesterman [TV] Ft. Worth). Co.. bottlers. in Sioux City. Action Nov. 7. Nov, 13. Community Video Inc., Grand Rapids and Grant, Broadcast Bureau grant- KTRY(AM) Bastrop. La.-Broadcast Bureau Wisconsin (WMVS Milwaukee). WOED -FM Pittsburgh- Modern Com- both -TV of CP to extend completion date to March granted assignment of license from ed mod. to Jamie Patrick Broadcasting Ltd. for 1, 1973. Action Nov. 10. munications Final actions 571.001. Sellers: J. D. Kulbeth. partner. et al. Buy- WIPR -FM San Juan- Broadcast Bureau granted ers: James E. Patrick (26 %). Diane Dupree Patrick Cable TV Bureau granted following Operators of mod. of CP to extend completion date for changes (25 %), and Charles M. Brown (49 %). Mr. Patrick cable television systems certificates of compliance to May 10, 1973. Action Nov. 14. is station manager of KTRY. Mr. Brown is state (certificates expire March 31, 1977): Tiffin Valley Nov. 9. WCAD -FM San Juan, Puerto Rico- Broadcast senator in Louisiana. Action Cable Inc.. Archbold and Stryker, both Ohio; Mid- Bureau granted mod. of CP to extend completion Broad- land Cable TV Co.. Watertown, S.D.; Akron Tele- KRM D(AM)- KJKL(FM) Shreveport. La.- Stow, Cuyahoga Falls date to May 1, 1973. Action Nov. 10. of licenses from rama Inc.. Akron. Tallmadge, cast Bureau granted assignment and Barberton, all Ohio; Frontier Cablevision Inc., WFFV(FM) Front Royal, Va.- Broadcast Bureau Radio Station KRMD to KRMD Inc. for 5425.010. Stillwater, Okla.; Cablevision of Marlow Inc.. Mar- granted mod. of CP to extend date of completion to Seller: T. B. Lanford. sole owner. Mr. Lanford has Hamilton County CATV Inc., Carmel, KSLI(FM) and KALB -TV. low, Okla.; April 1, 1973. Action Nov. 14. interest in KAI.B(AM)- Ind.; Television Cable Service Inc., Abilene, Tex.; all Alexandria. La.; WYOU(AM) Tampa and Actions both Florida; WSLI -AM- Cowley Cablevision Inc., Winfield, Kan. WZST(AM) Leesburg. Nov. 15. FM and WJTV(TV). all Jackson. Miss.; KKTV(TV) Translator actions Colorado Springs: KCTV(TV) San Angelo. Tex. FCC denied petition by Great Lakes Communi- Buyers: Jim R. Phillips. president. Charles B. Jor- cations Inc.. licensee of WICU -TV Erie, Pa., asking K29AB Monterey and Salinas, both California - dan Jr.. treasurer (both 30 %): Gary R. Ackers, that Meadville Master Antenna Inc.. operator of Broadcast Bureau granted license covering changes secretary. and Daniel Robert Hyde. vice president Meadville. Pa., cable TV system. be directed to in UHF translator; specify type of trans. Action (both 20%). Mr. Phillips and Mr. Jordan have in- show cause why it should not be ordered to cease Nov. 9. terest in KPUR(AM) Amarillo and KHEY(AM) El and desist from violation of program exclusivity re- in Preston, Idaho-Broadcast Bureau grant- Paso. both Texas. Mr. Ackers has interest KHEY. quirements of rules. Meadville Master Antenna's re- K288AG Tex.. and Por- ed CP for FM translator to serve Preston on ch. KRBC(AM) Abilene. KENM -(AM) quest for waiver of program exclusivity Hiles re- Hyde is sales manager of KHEY. 288 by rebroadcasting programs of KSL -FM, ch. tatès. N.M. Mr. garding W1CU -TV is subject of commission hear- 262 (100.3 mhz), Salt Lake City. Action Nov. 9. Action Nov. 7. ing (Doc. 19479). Action Nov. 15. K68AN Wakeeney, Kan. -Broadcast Bureau KOKA(AM) Shreveport. La-Broadcast Bureau Franklin, ind. -FCC granted application by John- granted license covering new UHF translator. Action granted assignment of license from Hepburn Broad- son All Channels Inc. for certificate of compliance dba Nov. 6. casting Co. to partnership of local citizens for new CATV system at Franklin. Opposing pe- KOKA Broadcasting Co. for 5775.001. Sellers: titions by Sarkes Tarzian Inc.. licensee of WTTV- WO4BG Morris, N.Y.- Broadcast Bureau granted Stuart J. Hepburn. president, et al. Mr. Hepburn is (TV) Bloomington. Ind., and Indiana Broadcasting license covering new VHF translator; granted mod. also director of Chatham Corp. and is president and licensee -TV Indianapolis, were input Corp.. of WISH of license covering VHF translator to change director of its KNOK -AM -FM Fort Worth and denied. Action Nov. 8. channel to 71 via W71AI Stamford, N.Y. Action WKDA -AM -FM Nashville. Buyers: James A. Reed- Nov. 13. er, managing partner (20 %. et al.). Mr. Reeder has Tulsa. Okla. -FCC granted application by Tulsa Bureau been employed as announcer. TV camera operator Cable Television for certificate of compliance for WO4BE Salt Springville, N.Y.-Broadcast new CATV system at Tulsa. Opposing petitions filed granted license covering VHF translator; granted and TV producer in stations in Shreveport, San Francisco and Austin. Tex. Action Nov. 9. by Leake TV Inc.. licensee of KTUL -TV Tulsa, mod. of license covering VHF translator to change licensee Center, and Corinthian Television Corp.. of KOTV- input channel to 67 via W67AA Springfield (TV) Tulsa, were denied. Action Nov. 8. East Springfield and Springfield, all New York. Action Nov. 13. Cable Scranton, Pa. -FCC granted application by Verto Pa.-Broadcast Bureau granted Corp., proposed operator of cable system at Scran- W65AA Canton, ton. for certificate of compliance. Action Nov. 8. license covering new UHF translator; specify type Applications of trans. Action Nov. 6. The following operators of cable television systems Spartanburg. S.C. -FCC granted application by W66AB Meshoppen, Pa.-Broadcast Bureau have requested certificates of compliance, FCC an- TeleCable of Spartanburg Inc. for certificate of com- granted license covering new UHF translator; nounced Nov. 14 (stations in parentheses are TV pliance for new CATV system at Spartanburg. specify type trans. Action Nov. 6. signals proposed for carriage): Action Nov. 9.

Broadcasting Nov 27 1972 81 Classified Advertising

Payable in advance. Check or money order only. Sales Continued Announcers Continued Copy: Deadline is Monday, for the following Monday's issue. Copy must be submitted by letter Kewanee, Illinois, seeking young aggressive experi- or wire; no telephoned copy accepted. Massachusetts city- 20,000 -looking for a bright, warm enced salesman. Send resume, salary requirements, announcer who can communicate with good voice/ references to George Walker, WKEI, Kewanee, Illinois Replies to ads with a box number should be production. Call 617 -632 -1340, ask for a real pro, our addressed to Box Number, c/o BROADCASTING, 61443. P.D., Ken Ash. 1735 DeSales St., N.W., Washington, D.C. 20036. If you're a good radio salesman- desire to locate in Applicants: If tapes or films are submitted, please Need single pro quality announcer (no floaters), also a medium size 5 station, New England market-sell good on production, is send $1.00 to BROADCASTING for each package for the leading Contemporary station in the market who looking for good future to cover handling charge. Forward remittance - in beautiful city with world's finest climate. Send want an income limited only by your ability to sell - demo tapes (but separately. All transcriptions, photo, etc., contact Murray Howard, WORC, 617.799 -0581. no doctored tapes) on small roll to Cadena Internacional S.A., A.P. Postal addressed to box numbers are sent at owner's risk. 32 -67, Guadala- jara 6, Jal., Mexico. BROADCASTING expressly repudiates any liability or responsibility for their custody or return. Announcers Rates, classified listings ads: Technical 50KW Canadian Contemporary MOR needs a real -Help Wanted, 400 per word -55.00 minimum. radio personality that can work within a format -- Situations Wanted, 300 per word -55.00 minimum. and use the phones on occasion. No inexperienced, no time and temperature people. Send picture, resume Assistant radio chief for radio, TV, CAN group in -All other classifications, 500 per word -55.00 and tape to Box L -1, BROADCASTING. Southeast. Opportunity for advancement. Immediate minimum. opening. An Equal Opportunity Employer. Send -Add $1.00 for Box Number per issue. resume, references, picture. Box K-69, BROAD- Wanted: Two middle of road announcers. Bright, CASTING. Rates, classified display ads: mature, must have previous experience. Willing to -Situations Wanted (Personal ads) $25.00 per inch. follow orders and grow with a young corp. Send tape, photo and resume to Box 1 -28, BROADCASTING. AM /FM Stereo combination Midwest needs chief engi- -All others $40.00 per Inch. neer. Good salary and working conditions. Box L -84, -5" or over billed at run -of-book rate. BROADCASTING. -Stations for Sale, Wanted to Buy Stations, Top 40 talent with FM leanings for #1 FM /AM metro Employment Agencies and Business Opportunity NYC area. Right pay for right talent. Some production. L Wanted advertising requires display space. Send tape and resume. Box -164, BROADCASTING. Chief Engineer: Chief Engineer for Central Michigan 5,000 watt AM directional and Class A Agency Commission only on display space. automated FM. Chief allowed to assume full engi- Pennsylvania sports minded radio station wants an neering responsibilities. Ideal work conditions in announcer who lives and loves sports, with basketball modern facility. Must be neat, familiar with direc- and football play -by -play experience, who is also tional systems, able to lead and motivate engineering able to provide a good di performance on afternoon staff, be innovative, demonstrate initiative and possess record show and do daily sports show with interviews. a pleasing personality. Send resume to Box L -94, RADIO Send experience record, references, tape, salary re- BROADCASTING. quirements immediately to Box L -168, BROADCASTING.

Help Wanted Management Chief Engineer for five KW (directional) and SM in Morning man for modern Golden MOR Midwest 5KW West Virginia. Experience with directional operation daytimer in good sized market. Prefer those over 25 a must. Excellent salary and working conditions with Vice President -General Manager -prestige, medium to relate to music. Cooperative but inventive tem- opportunity for advancement in chain. Send resume & market Northeast fulltimer seeks young broadcaster perament. Stable. Good income. Send tape resume and salary requirements, EOE, to Box L -127, BROAD- with strong programing and sales experience. Age to Box L -237, BROADCASTING. CASTING. late twenties to early thirties with. family, interested in being active in service clubs and community ac- Established station in Colorado Rocky Mountain resort tivities. This is a historic AM profit maker ready to Chief Engineer for Southwest Virginia AM- FM- area with major college seeking professional morning Stereo, appoint a young solid citizen to assure continued SCA, automation, Background Music. Must be man. KIIX, Fort Collins, Colo. strong profit and success. Box L -90, BROADCASTING. on maintenance. No announcing. Start $150. Send com- plete resume in first letter. Box L -195, BROADCAST- Beautiful Music station quality ING. All d professional General Manager with top seeks announcer for on sales needed for growing Northeast sta- air and production. Send tape, photo, salary require- experience ments particulars tion with terrific potential. Primary service area over and all to Randy Anson, KKNG, 110 NE 48th Si., Oklahoma City, Okla. 73105. Chief Engineer AM -FM station located in South Jersey 1 million. Excellent salary plus incentives can mean resort area. Knowledgeable on FCC rules and regs; big money. Stock options for right man. Rush resume ability to deal with FR problems and develop good to Box 1.129, BROADCASTING. Experienced mature announcer for Up -Tempo MOR PM program. Send resume with salary requirements midday. Must have big voice -creative production and references to Box 1.242, BROADCASTING. -able to communicate. Permanent position for corn Sales munity minded adult. Salary commensurate with abil- ity. Great place to live and raise family. Equal Op- Chief Engineer wanted for combination AM /FM Stereo portunity Employer. KUDE, Box K-1320, Oceanside, radio station. Immediate opening. Call KATI at 307- -4545 Wanted Radio Salesman for new 10,000 watt 24 hour Calif. 92054. 714- 757 -1320, Lyle R. Richardson. 234 or write Box 2006, Casper, Wyoming 82601. AM facility in Rocky Mountain West highest commis- Attention Larry Wakefield. sion paid in the area. Great opportunity for go getter. Send pic and resume to Church Hughes, KCHY Radio, Needed good announcer. Excellent opportunity. Pros- Box 1530, Cheyenne, Wyoming 82001. perous AM -FM station. Lively professional sound. Needed immediately. Qualified, first ticket maintenance Programed Modern Country and Gospel. Like new engineer for AM- Stereo operation in major market. equipment. Tight format. Production. Top salary for Good salary, excellent working conditions and mod- man. Advancement Solid opportunity if you know sales and are willing right for dedicated, constructive em equipment. Send resume and picture to Ron Tay- efforts. Minimum three years experience. lor, to work. Yob can be a part of a very capable staff in Send air WAVI.WDAO, Dayton, Ohio or call 513- 224.1137. one of New Mexico's best markets. Contact Jack Chap- Check and resume to KXOW Radio, Box 579, Hot man, KGAK, Gallup, New Mexico. 505 -863-4444. Springs, Arkansas 71901. No collect calls please. First ticket. Transmitter, studio maintenance. Full bene- fits. Salary negotiable. Experience a must. Possible First phone with experience and personality Central Florida. Full -time MOR station, owned by for S.E. promotion to Chief. WINR, 1913 Vestal Parkway, NY MOR. WBNR, Beacon- Newburgh, N.Y. EOE. 914- Vestal, N.Y. 13850. major group, has opening for a quality -oriented sales- 831.1260. man with the ambition and drive it takes to make it to the top. For a confidential discussion of your abilities and the opportunity available, contact Jerry Combo man first ticket. Midnight -6 shift. Salary nego- News Norman, Vice -Pres. Genil Mgr., WBJW, 222 Hazard tiable. Full benefits. Tepe and resume. WINR, 1913 St., Orlando, Florida. 305- 425 -6631. Vestal Parkway, Vestal, NY 13850. Sports announcer for major West Coast station. Must be aggressive knowledgeable self starter able to dig Immediate opening experienced salesman with the This may be the break you are waiting for. Just show out the stories behind closed doors. Should have good area's fastest growing radio station. WCCC AM -FM above average potential. Submit resume and tape to voice, exciting delivery and neat appearance. Send Hartford, Conn. 203.549 -3456. General Manager, WTWA, Box 591, Thomson, Ga. tape and resume to Box L -233, BROADCASTING.

Broadcasting Nov 27 1972 62 News Continued Announcers Continued Announcers Continued

Newscaster. Opportunity for experienced newsman re. 7 years experience, 28, married. Unique communi- Desire Pacific Northwest position now. Am marrying porter to join staff of five at Midwestern Contem- cator seeking MOR or Good Music. Perfect for Mid- beautiful girl from your wonderful area. Big voice, porary. Looking for solid, no scream delivery at sta- day. Outstanding music knowledge, creative produc- former PD, creative production. Some automation ex- tion, interested in responsible reporting. Contact Don tion, leadership qualities. Sincere, community minded, perience. Very funny guy. Box 9076, Gary, Ind. 46401. Wilson, News Director, KSTT, Davenport, Iowa. 319- excellent references. Box L -126, BROADCASTING. 326 -2541. Ten year pro with good programing background. Can Technical Small market New England AM /FM looking for second do the job you want. Let me prove it. No floater. newsman with production capabilities for PM shift. Tape and resume upon request. Box L -137, BROAD- Quality chief seeks organization dedicated to high Send tape, resume and salary requirements to WKNE, CASTING. standards. Solid experience in all phases of broad- Box 466, Keene, NH 03431. cast engineering. Box L -239, BROADCASTING. A 20 year old bachelor who's willing to stay put? Programing, Production, Others If you'll help me refine a one -to -one MOR or Top 40 Chief directional or non directional. 30 years experi- air approach, let me spread my production wings and ence. Own tools and proof gear. Currently employed. maybe nag me a little so I don't get lazy, I'll give Copywriter for New England medium market. AM -FM. Marlin Moss, 1121 5W 2nd Ave., Ocala, Fla., 914 -622. you an aggressive, competitive 24 hours a day per- 7773 after 6 PM. We are looking for creative selling copy in quality And I'll stay long enough to give you resume. fectionist. and quantity. Send samples, salary desired, your money's worth. The facts: 3rd endorsed, experi- Years upon years experience. I may Equal Opportunity. Box L -166, BROADCASTING. air copy, news, play -by- Chief engineer. ence with work, production, cost more but Management can completely forget engi- play. Box L -159, BROADCASTING. Experienced Program Director needed by Texas med- neering under my guidance. David O. Guthrie, 228 East Danville St., South Hill, Va. 23970. 703 -689 -2259. ium market group. Move up from smaller market, en- Professional broadcaster, conscientious and imagina- joy our recreational advantages and delightful climate. tive, degree, eight years experience, looking for posi- Excellent benefits and advancement plus stability. Send tion concern. Announcing, produc- resume, tape and snapshot you feel qualified for with progressive News if tion, news and management experience have made this excellent position. Box 1..176, BROADCASTING. in major market, resume me multifaceted. Currently Reliable, ambitious, award winning, hard working request. L -189, BROADCASTING. Copywriter /production. Wisconsin Contemporary sta. and tape on Box radio newsman looking for new challenge. Three tion in 50,000 market needs super-creative years experience in medium market, good on public copywriter/ Ancr 25 years exp. Desire NY State. Good music production person. Copy must sell! Send resume to affairs. Box L -77, BROADCASTING. station, but will consider all. Box L-190, BROAD- Box L -221, BROADCASTING. CASTING. Experienced news director. Degree in Journalism. needed. exec. who Urgently Advertising -Promotion Attention) First phone, 21, married, disc jockey with Dedicated, professional delivery, leadership qualities. can handle it all. Experience not as important as experience is ready for your Tight board, TV news /newspaper experience. Original writing Prefer college grad. in top ten station. potential. Located news, production, Top 40 -MOR, good voice, versatile. style. Box 1.133, BROADCASTING. market. Resume and photo in first letter. Confidential East Coast, permanent ¡ob. Dependable, need chal- of course. Box 1 -227, BROADCASTING. lenge. Box 1 -191, BROADCASTING. Award winning 10 year News Director, Program Direc- tor, Operations Manager, talk show host, music per- KOY, Phoenix is looking for production man who can Professionally trained will go anywhere, sonality. Currently working close to New York City. weekend tape to Brian announcer handle qne day air shift. Send do anything for minimum salary to gain experience. Wants the Boston, Providence market. Play -by -play Connor, KOY, B40 N. Central Ave., Phoenix, Ariz. Hard worker, likeable. Box L -205, BROADCASTING. all sports, college and high school level. I've got the 85004. talent if you've got the scratch. Box L -193, BROAD- Experienced announcer looking for a step forward. CASTING. Need PD. Send tape, resume, salary to WMEL, Mel- Good voice and excellent production. 3rd phone, bourne, Fla. 32935. married and will relocate. If your station needs that Sportscaster play -by -play, sports reporting and fea- added personality, write Box L -231, BROADCASTING. tures. Also very strong in news. Have done dj work. Situations Wanted, Management Will accept a good combo job, but desires straight Announcer, experienced in programing, news. Prefer sportswork. Box L-206, BROADCASTING. General Manager: Experienced all aspects of station Rock or MOR. Contact me-you'll be pleased with re operation, technical, programing, sales, FCC, etc. Pre- sults. Box 1.234, BROADCASTING. News pro, young, experience in radio and TV seeking fer medium market. Box 1 -149, BROADCASTING. career opportunity. State min. and max. salary limits SOS Need full time job. Need 170 /week. Will com- first letter. Box L -222, BROADCASTING. plete - 10 Year. Fut First. All facets. Want back into man. BS Communications -Management degree in mid agement. Family. Small- medium market. Call Bob 315- Dec. Currently working part time Top 40 in market of Hard working young play -byplay man with three one million. Box L -238, BROADCASTING. 782- 5786. Box L -187, BROADCASTING. years experience in football, basketball, baseball seeks move up from small market. Box L -235, BROAD- DJ, tight board, good news, commercials, neady now. If you have considered selling because of poor man- CASTING. Box L -244, BROADCASTING. agement or low profits listen to our offer. A General key man are Help -Need a break anywhere inside /outside news, Manager, Sales Manager, Engineer and I've done music, continuity, production, and air work. talented profes. third phone, 2 years college radio. 1- 313 -5340251. accepting inquiries. We are stable, Aggressive, ready to move up, any shift, draft ex- market interests us a personal de- sionals. If your empt, 3rd ticket. Call Michael, 616.422 -1364. tailed presentation will be made. Box 1.194, BROAD- Young newsman with six years experience, journalism CASTING. Sex. Thanks for your attention Michigan, experienced degree, strong West Coast references, and family. sports minded dj with copy production ability seeks Seeks opportunity. Hardworking; presently employed in PM, -939.0116. Box Do you want strong, vigorous management for your challenge. GES, 181 Lakeview, Grosse Pointe, Mich. northern California. After 6 415 important AM and /or FM property(s)? I'm totally L -208, BROADCASTING. skilled, self- starting, trustworthy individual able to G d Morning! "The Rise and Shine, Get Up and operate station(s) effectively with minimal call on Go, Wake up Show" can be yours for only $135 a Programing, Production, Others time of owner busy with other interests. Plentiful week to start. Previous experience in small market of market Successful in large experience. record turn- 10,000. Third endorsed, tight board. I want a corn. Fully qualified program director small or medium around situations. Proven leadership. Fine personal, petitive market Contemporary or Top 40, In the East, markets. Box G -279, BROADCASTING. administrative, sales, programing reputation. Present Southeast, or Florida only. Guaranteed to destroy employer aware I'm looking. Box L -223, BROAD. your competitor's ratings! Write: Occupant, 75 Ran- Program Manager: Excellent track record. Looking for CASTING. dolph Ave., Buffalo, NY 14211. medium to large market station in trouble. Reasonable autonomy required. Box L -150, BROADCASTING. Problem solver. Great Christmas gift for you. My 1st, experienced, strong production, John Sullivan policy: employees (including managers) should solve 3327 Freeman St., San Diego, Calif. 92106. Personable young man can do anything. College, CSB problems, not create them. Experienced, effective, graduate, writer, musician, intelligent and witty. Will and honest. Sales heavyweight. Currently working. Professionally trained, experience limited, middle age, go anywhere. Box L -188, BROADCASTING. Excellent references. Box 1 -232, BROADCASTING. hard worker, will relocate. Looking for a permanent ¡ob. 3rd endorsement. Give me that first break. Fred Good professional voice, 20 years broadcasting radio Brown, 733 Chandler Dr., Dayton, Ohio 45426. and television. Also experienced in editing and splic- Sales ing audio tape working for commercial recording 21h years morning voice with natural delivery appeal. studio. Box 1 -214, BROADCASTING. 16 year old Executive Marketing Vice President of First phone, married, good production. Desire Up billion dollar corporation seeking Sales Managers MOR West Coast home. Collect 506-482 -2771. Music Director with first ticket, who knows music and position with Midwestern radio or TV station. 8 years does sales work, wants to move up. Helped build radio sales and management previous to current posi- Women Grabber) Adult dj, experienced, selling de- and operate Top 40 student FM in St. Paul. Worked tion. Professional individual with outstanding sales livery, 3rd. Copywriter, well- informed, responsible. part time at number one Country in Minneapolis. record including recruiting, training, supervision and Great potential for TV announcing! Top TV appear- Currently doing mid -morning progressive MOR. Rick motivation. Would welcome your thorough investiga- ance but inexperienced. Desire weekends with you; Burnett, c/o Lake Hayward Motel, Room 3, Hayward, tion of both family and work background. Will con- the personality MOR radio and /or TV station in subur- Wisc. 54843. 715-634-4836, 8:45 A.M. to 1:30 P.M. sider small, medium or metropolitan market. Interest ban NYC. Call me, Dean Stuart, 212 -TA 9 -6717 for geared only to prestige station. Call 402 -489 -9088. tape, r "sums and pic now. Peanuts) Month's work, pay peanuts, literally! Three TELEVISION Announcers years college radio, third endorsed. In the shell, jock MD, APO, news, production, writer. College broad- DJ, tight board, good news, commercials, 3rd phone. casting graduate, May, 1973. Will relocate. John Can follow direction. Willing to go anywhere. Box Rabick, Elliott Hall, Box 38, Muncie, Ind. 47306. Help Wanted Management J -169, BROADCASTING. Don Martin graduate. 1st phone. Relocate anywhere, Commercial Manager with sales know -how and ad- prefer Rock. Ken Burke, 8165 Katherine Ave., Pano- Tight board, cooking drivetime or night lock looking ministrative ability. VHF in Southwest market. Box for major or medium Top 40 Rocker. Three endorsed rama City, Calif. 91402. 213- 785 -9281. 1.217, BROADCASTING. with 3 years experience. $175 salary. Reply Box K. Announcer 3rd New Yorker, great sportscaster, news- 196, BROADCASTING. caster, copywriter. College grad, young, experienced. Management trainee. Young, bright, business oriented. Mike, 63 Tilrose Ave., Malverne, NY 516 -593 -8103. If you are well educated, grounded in the funda- Black jock pro first phone seeking top job. Box 1.85, mentals, have the entrepreneural spirit, attractive per- BROADCASTING. They used to call me the original Duke of Farming- sonality and ability to learn quickly, we can teach you dale, but for your format I'm just plain Bill Duke; the rest. Unusual opportunity in a highly respected International talent seeking Feminine Forum or simi- Top 40 Soul jock, willing to relocate, free full time and successful company as direct understudy to our lar format; excellent references, 7 years experience, after 2/1/73; James Duke, 816 East 229 St., Bronx, top executives. All responses confidential. Box L -226, 28, sincere. Box L -122, BROADCASTING. NY 10466. BROADCASTING.

Broadcasting Nov 27 1972 63 Sales Situations Wanted, Management Programing, Production, Others Salesman -Saginaw, Flint, Bay City, Michigan market. Managerial expertise all broadcast phases. Eighteen Continued Experience in local TV sales. Solid track record. Base years experience. Strong sales. Believes profit is a plus commission. Management opportunity. Resume, clean word. Current 4A Association. Will negotiate for Award winning producer /director seeks greater chal- picture and letter. Equal Opportunity Employer. Box top TV or radio assignment. Reply in confidence to lenge with major market commercial or PTV station. 1.174, BROADCASTING. Box L -Il. 6 years experience in TV and film. I've done it all; news, talk, sports, entertainment, etc. M.A., single, need creative salesman. A top pro. for medium to me- We an aggressive Operations /Production Director will travel. Box L -241, BROADCASTING. ducer of local sales. To be sales manager in 4.5 dium -large station. 18 years administrative ability and months. Good opportunity to grow with young production know -how, solid in all phases. Creativity B.S. Degree. College radio TV experience. 3rd phone, growing Group station. Good salary plus high in- a way of life. Family man, references. Resume, photo 22, married. Willing to work hard if given chance. centive. Call Mr. McQueen. 603- 448 -4550. on request. Box L -224, BROADCASTING. Prefer Midwest or West. Paul Lukas, 3422 South 9th, Sheboygan, Wisc. 53081. 414 -458-3428. Technical Sales New York University graduate of Institute of Film Well qualified engineer trainee with first phone. Texas and Television seeks employment in production -pro- VHF. Box 1 -219, BROADCASTING. Seek medium -large Southern market (consider others). duction operations or news coverage. Live studio and Self starter, honest, creative, knowledgeable. Very location videotape experience. Qualified all phases of Opportunity for qualified, reliable assistant chief engi- successful professional (records, references). Box L- production and photography. Available immediately. neer, Southwest VHF. Box 1.220, BROADCASTING. 203, BROADCASTING. Will relocate. Resume upon request. Ray Rettner, 55 Bonita Vista Rd., Mount Vernon, NY 10552. 914 -664- Leading Eastern VHF station seeks experienced main. 2691. tenante /construction technical personnel. Top union Sales manager available immediately. 16 years excel rates. Equal Opportunity Employer. Send interest and lent track record AM and TV. National regional sales Available now. Married, 23, university graduate, de- resume to Box 1.229, BROADCASTING. manager for 4 TV and 2 AM. Constant increases, even gree in Radio -TV. Several years of production experi- when national averages down 19 %. Average increase ence, including direction at public TV station and Design Engineer. TV broadcast design engineer, BSEE up 45%. Relocate. Buy in. Box 638. Tyler, Texas cable station. Sales management experience in Chi - or equivalent. Five years experience all phases net- 75701. 214 -592-6280. cagoland. Kevin Smith, 8840 Western Ave., Des work broadcasting. Digital design also required. Send Plaines, III. 60016. 312- 827 -1602. resume to: Public Broadcasting Service, 485 L'Enfant Plaza, West, S.W., Washington, D.C. 20024. Attn: Mr. Technical R. D. McCormick. CABLE Gravco Sales, Inc., a subsidiary of the Grass Valley Film director, 20 years top Texas market, excellent Group, Inc., needs a regional salesman for the North- references, family man. Box L -64, BROADCASTING. Help Wanted Sales east area. A strong technical background in broad casting is essential. Please send a resume to Robert E. Sales manager to manage expanding Cable TV sales Lynch, Gravco Sales, Inc., Station Plaza East, Great News department. Excellent opportunity. An Equal Oppor- Neck, NY 11021. tunity Employer. Reply Box L -225, BROADCASTING. Best buy around. Twenty -five years as Net Corre- First class studio engineer needed for expanding UHF. spondent, Top 10 News Director and radio TV anchor Resume, salary first letter. WKID,TV, Box 38, Dania, man. Salary secondary to company benefits and se- Fla. 33004. curity. All markets considered. All inquiries answered. WANTED TO BUY EQUIPMENT Box L -160, BROADCASTING. Tired of snowstorms? Come to sunny Atlanta, Ga. Need used console, turntables, cartridge, tape equip- Looking for qualified maintenance and operating engi- December graduate looking ahead. College television, ment. Send price, condition. Box L -199, BROAD- neers also transmitter engineer. Chief Contact Engl. 21/2 years pro radio. Tape, photo, resume, top refer- CASTING. neer, WTCG -TV, Atlanta, Ga. 404 -873 -2242. ences. Knows sports. Relocate. Box L -178, BROAD- CASTING. Ampex 1200 VTR from owner. Reply to D. Zulli. News 213- 466 -7757. Network newscaster, New York City, wants to relocate Night editor /producer with keen news judgment, for challenging TV anchor- reporter position in major Spotmaster and Tapecaster cartridge tape machines creative production skills to run night operation of or medium market. 15 years solid news background. wanted. Highest prices paid. Also, trade -ins on new highly professional news department. Top 60's market. Prefer East Coast or Midwest. Box L -198, BROAD- or rebuilt equipment. Autodyne, 301.762 -7626. Sorry, no Box L -155, BROADCASTING. CASTING. collect calls.

Television anchorman for 6 & 11. Large Florida mar. Anchorman, reporter currently employed top 15 market Wanted: complete Stereo SIL and remote, Marti or ket. Must have TV experience, Prefer 28 to 40 age station. More than 10 years experience all phases of Moseley. Must be in excellent condition, not more than 1 bracket. Must he good writer with clear, fast delivery news. Would like to join news oriented station. Box 3 years use. J. Bahr -C. Rivera -A, Mexico St. Esq. Sein, H. Rey, Puerto for conversational news format. Send tape and re- L -211, BROADCASTING. Rico 00917. 809- 767.4545 from 8:00 AM to 11:00 AM AST time. sume to Box L -156, BROADCASTING. S ful radio -TV broadcaster, nearly 25 years varied TV Newsman, medium size market, preferable with market experience, seeking better company benefits Midwest experience, must be capable of filling in on opportunities, currently employed, under 40. Corn - sports and weather, must be willing to become mem- munications degree, film, edit, write, produce, anchor FOR SALE EQUIPMENT ber of small but highly energetic team, job vacancy prime lime news. Active in church, community, pro- last of November. Box 1.201, BROADCASTING. fessional groups, will go anywhere for next chal- For Sale: General Electric 100 watt UHF television lenge. Local SDX Emmy winner. Salary open all in- transmitter, Type TT24A; TY25C five bay TV antenna, Newsman. photographer proven quiries considered. Write Box L -216, BROADCASTING. with ability for top Channel 30; Filterplexer, use with same. Make offer. news station in South Texas. Box L -218, BROAD- Box L CASTING. -243, BROADCASTING, 1735 DeSales St., N.W., Programing, Production, Others Washington, D.C. 20036. Montana TV net needs general assignment reporter One (1) AMPEX 3200 Tape Duplicator System-includ- for Butte station. Good on air appearance, film ex- Television production or CATV manager. Experienced ing one master and two (2) slaves with Mono -and perience or training desired. Journalism graduate pre- all phases of production in major city. Seeking smaller ferred. Resume, VTR to Box 1331, Stacked Stereo Heads. Just three (3) months old, with Bill Whitsitt, Great community environment. Box K -185, BROADCASTING. Falls, Montana 59403. a full year guarantee. Price $8,000. For more informa- tion call collect Broadcast Automation Asociales, 563. Small UHF Television station in New Hampshire needs Broadcasting major with BS Degree wants chance to 3166 or 563 -3167, at 3101 North Federal Hwy., Ft. news director-anchorman. Some experience necessary prove his production abilities to you. Dependable Lauderdale, Fla. but we want someone who will work hard and learn cameraman, audio engineer, floor manager, switcher, the business. Call Mr. Nixon. 603 -448-4550. technician, and much more. Third ticket, single, will One KW Gates BC -1 -E AM transmitter. Good condi- relocate, money no object. All inquiries considered tion. Cascade Broadcasting, Box 02155, Portland, Oregon 97202. Programing, Production, Others and answered. Box L -132, BROADCASTING. One Operations manager for top (1) GATES BC -1.1 AM 1 kilowatt Transmitter in five Eastern independent Major network director /producer. Heavy news back- to assume responsibility for all studio and remote excellent condition. Price $3,500, with a full year ground. Professional, experienced, young and aggres- guarantee. For operations. Applicant must be a take charge type more information call collect Broadcast and sive. Currently employed in NYC. Willing to relocate presently be a production or operations manager Automation Assoc., 563 -3166 or 563 -3167, at 3101 for the right opportunity. Contact me at Box L -161, ready to move a N. Fed. Hwy., Ft. Lauderdale, Fla. up to larger market. Good salary BROADCASTING. and opportunity to grow for the right individual. All applications will be treated confidentially and One (1) MC 55 unit Mono -in mini condition, $1,500. will be acknowledged. Send resume with photo to Experienced, aggressive and creative TV operations, One (1) COLLINS 900 C -2 Stereo Modulation Monitor, $1,500. Two (2) AMPEX 440B Mono Box L -135, BROADCASTING. An Equal Opportunity promotion, production, Program Manager seeks new, Record Playback machines priced at One Employer. challenging and more rewarding position. Box L -196, $1,650. (1) SCHAFER 800 BROADCASTING. Automation System complete. All of which carries a one Promotion. If you are a Promotion Manager or #2 year guarantee. Call collect Broadcast Automation person and you are looking for the big step up, this Associates, 563 -3166 or 563 -3167, at 3101 N. Federal Seasoned Production Manager Administrator in Ft. is the ad you answer. Top 10 independent needs a with Hwy., Lauderdale, Fla. years in UHF -VHF promotion oriented person with drive and ambition fifteen and industrial films, re- motes and sophisticated enough to carry them to the top. Money, security, op- production equipment, inter- Carousels. Like new. Completely rebuilt, tested and portunity are no problem to the right person. ested in improving working conditions. Box 1 -197, guaranteed. Limited supply. EOE. All BROADCASTING. $995. Autodyne, Box replies confidential. Reply Box L -157, BROADCASTING. 1004, Rockville, Md. 20850 Phone: 301 -762-7626. Producer -Director. Excellent professional opportunity Young director with major market experience in all 1 RCA TTU12A transmitter. On Channel 33 but can be at full color public television station operated by production functions seeks medium market position. retuned for other frequencies. 1 Virginia Including: TRI IB West University. Work in broadcast and Late shift preferred. Box L.202, BROADCASTING. Driver; 2 12 KW power amplifiers with power supply; CCTV studios with opportunities in motion picture 1 filterplexer; 1 heat exchanger with spare water coil; projects. Bachelor's Degree. One to two years of I set of spare cavities for all stages; I set Creative Program Director with 15 years ETV of miscel- related work experience. Starting salary $9,708 an. experi- laneous parts and tubes. This transmitter ence wants to move into commercial television mar. is currently nually. Excellent benefits. Apply by resume to: E. J. in operation and will be available in January, 1973. ket. Have impressive record of awards and believe I Podeszwa, Personnel Office, West Virginia University, 600 ft. 6s /a" EIA bolt flange type Morgantown, can create popular community related programing transmission line. West Virginia 26506. An Equal Oppor- Used and in good condition. Contact A. W. Taylor, your station needs. Box L -207, BROADCASTING. tunity Employer. WYTV, Inc., Youngstown, Ohio. 215- 783-2930.

Broadcasting Nov 27 1972 64 Situations Wanted Technical For Sale Equipment MISCELLANEOUS i Continued Deelays! 11,000 classified gag lines. $10.00. Uncon TECHNICAL DIRECTOR ditionally guaranteed. Comedy catalog free. Edmund GE -Sony tñ" video tape recorder -camera -monitor. Orrin, Mariposa, Calif. 95338. Modern mobile console. Used less than ten hours. Specializing in Sold new at $1995. Make offer, Washington, D.C. Prises) Prises! Prizes! National brands for promo. 202 -783 -0903. tions, contests, programing. No barter, or trade DIRECTIONAL ANTENNAS better! For fantastic deal, write or phone: Tele- Mint Cond. -Ampex AG -600, full track, mono, rack vision 6 Radio Features, Inc., 166 E. Superior St., mount, manual, all connecting cables included, $490. Chicago, Illinois 60611, call collect 312 -944-3700. Box L -215, BROADCASTING Rolar Co., Box 1682, Athens, Ga. 30601.

Fee Catalog . . . everything for the dee¡ayl Bird 50KW Dummy Load with 4902 Line 6 Wattmeter, Comedy books, airchecks, wild tracks, old radio Situations Wanted News $1500. Also, Bird 6KW Dummy Load, $300. F.O.B. shows, FCC tests, and morel Write: Command, Box Woodlyn, Pa. 215-874.5236. 26348, San Francisco 94126. Dumont Oak Series VHFCH8 5KW transmitter. Excel - Use your head -Don't keep it in a drawer! The worn NEW YORK CITY NEWS DIRECTOR cellent condition. Operational hours 9090 Aux. Can be recording heads gathering dust in your junk drawer checked until removal from line 11/29. Price $5,000. can be relapped and returned to service for $4.95. 14 years experience handling major na- On site. Contact C. lannucci 203 -777.3611. Send one to E. Scott Restoring Co., Box 6354, Day- tional news -space shots, political con- tona Beach, Fla. and we'll prove it! ventions, etc. -as reporter, anchorman, crisis forces INSTRUCTION For Rent: 1 Spotmaster record unit and 1 Spotmaster executive. Station economic record /playback unit. Factory reconditioned. $25 per separation. Ready to move anywhere for month. Address inquiries to: Channing Leasing Co., exceptional opportunity. National award - Correspondence instruction leading to FCC license and Inc., Box 447, Natick, Mass. 01760. 617-655 -5360. electronics degree. G.I. Bill approved. Grantham, 1505 winner. Family man. M.A. in Mass Com- N. Western Ave., Hollywood, California 90027. Announcers, engineers, increase your income. Infor- munications. mation free: Sceptre, 4812 Imperial Terrace, Louisville, Kentucky 40216. Rest Class FCC License theory and laboratory training Box L -128, BROADCASTING in six weeks. Be prepared ... let the masters in the nation's largest network of 1st class FCC licensing RADIO schools train you. Approved for veterans and ac- Situations Wanted credited member National Association of Trade and Help Wanted Technical Technical Schools!' Write or phone the location most Programing, convenient to you. Elkins Institute in Dallas, 2727 Production, Others Inwood Rd. 357-4001.

Elkins in Ft. Worth, 1705 W. 7th St. EXPERIENCED PROGRAMER COMBO MAN WANTED Stable PD with Management experience, now do- Elkins in Houston, 3518 Travis. ing sales for major West Coast radio synhicator, ready to return to major -medium market Contem- WANTED: COMBO OPERATOR FOR porary or Up -MOR programing position. For details Elkins in San Antonio * *, 503 S. Main. LEADING MIDWEST GOOD MUSIC on this pro, including top references. send your objectives and all pertinent information to Elkins in Hartford, 800 Silver Lane. FM STATION IN MAJOR MARKET. Box L -240, BROADCASTING 1 Elkins in Denver**, 420 S. Broadway. EXCELLENT PAY, PLUS FRINGE l

BENEFITS . . . 37 HOUR WEEK. Elkins in Atlanta, 51 Tenth St. at Spring, N.W. TELEVISION Elkins In New Orleans, 2940 Canal. SEND TAPE AND RESUME TO Help Wanted Sales Elkins in Minneapolis, 4103 E. Lake St. Box L -236, BROADCASTING TV SALESMAN Elkins in Oklahoma City, 501 N.E. 27th. MAJOR MIDWEST MARKET. EXCELLENT Elkins in Memphis, 1362 Union Ave. OPPORTUNITY FOR ADVANCEMENT INTO Situations Wanted, Management MANAGEMENT. FIRST YEAR INCOME Elkins in Nashville, 2106 -A 8th Ave. S. APPROXIMATELY 535,000. STATION OWNERS- EASTERN MARKETS CALL RON CURTIS Since 1946. Original six week course for FCC 1st AT 312- 693 -6171 class. 620 hours of education in all technical aspects Are you searching for a top-level Manager for of broadcast operations. Approved for veterans. Low. your radio Station? My record is outstanding . cost dormitories at school. Starting date January 3, I am a knowledgeable, hard -working producer, April 11, 1973. Reservations required. William B. with an unerring judgment for fat -paring, and Help Wanted Technical Ogden, Radio Operational Engineering School, 5075 turning a handsome profit. In short . . . I can Warner Ave., Huntington Beach, Calif. 92649. make you money! Box L -230, BROADCASTING 1 WANTED: TELEVISION ENGINEER On the air announcer training at R.E.I. features in- f dividual, realistic preparation for your Radio /TV Experienced television engineer for vhf full. career. R.E.l. s engineering intensive course features color station in North Carolina. FCC radio- training for the FCC First Phone! Complete either Situations Wanted Announcers 1st class required. Benefits course in lust five (5) weeks! Call 1. 800 -237.2251 toll telephone limns. free for brochure. Write: R.E.I., 1336 Main Street, YOUNG (37) GIFTED, BLACK include retirement plan, health insurance, Sarasota, Florida 33577. Can fit into any cultural environment. Sincere paid vacations. Salary determined by ex- voice in lower register. Low key to medium de- perience. livery. Fifteen years in theatre arts. switching to R.E.I., 3123 Gillham Road, Kansas City, Missouri Dominant station in market with forward - Radio. trained. 3rd ticket. Gimme a 64109. (816) 931 -5444. Or toll free: 1 -800- 237.2251. Broadcast Board and Mike and tell me what you want. De- looking management. Diversified, progressive livery guaranteed. from news to Blues to Stereo top -50 market. Excellent living conditions. R.E.I., 809 Caroline St., Fredericksburg, Virginia smooth. Will relocate. Send resume to Box L -228, Broadcasting. 22401. Call Ray Gill (703) 373.1441. Or toll free: CLARENCE REED, 181 West 135th St. 1- 800 Opportunity Employer -237.2251. (Room 631 -A), N.Y.C. 10030 An Equal J R.E.I., 1336 Main Street, Sarasota, Florida 33577. Call (813) 955 -6922, or toll free: I- 800.237 -2251. Help Wanted News Li d by New York State, veteran approved for FCC 1st Class license and announcer -disc-jockey train- ing. Contact A.T.S. Announcer Training Studios, 25 West 43 St., N.Y.C. (212) OX 5-9245. TELEVISION NEWS DIRECTOR F.C.C. TYPE exams guaranteed to prepare you for F.C.C. 3rd. $(10.00 with broadcast endorsement) 2nd. News Director for major Midwest market television network affiliated station. ($12.00), and 1st. ($16.00), phone exams; complete mature package, $25. Research Company, Dept. B, 1630 We have a most challenging opportunity for a dedicated, aggressive, Woodfern Dr., Homewood, Alabama 35209. newsman. Full responsibility for News Department. Requirements include leadership ability, responsible news judgment, strongly motivated. Minimum In Chicago, OMEGA Services has the best price for a five years experience in broadcast journalism. Resume and references desired. First Class License. Day or evening. Guaranteed re- sults! OMEGA Services. 333 East Ontario. 312 -649- Send to: 0927.

COMEDY MATERIAL Box L -152, Broadcasting AN EQUAL OPPORTUNITY EMPLOYER 30 Minute pop -in tape! Hundreds comedy one liners includes Sexy Gal. $10. Tapes, 975 South Tuttle, Sara sota, Fla. 33579.

Broadcasting Nov 27 1972 65 Help Wanted News Situations Wanted News FOR SALE Stations Continued Continued Network Radio Newscaster SOVrzw TELEVISION ANCHORMAN 12 years in broadcast journalism from INCORPORATED the Midwest to New York. For 6 & 11. Large Florida market. Must BROKERS & CONSULTANTS have TV experience. Prefer 28 to 40 age Ready to move to a smaller market after bracket. Must be good writer with clear, January for TV anchor. A Professional 2110 MERCANTILE BANK BLDG. fast delivery for conversational news with a believable and likable image. format. Send tape and resume to DALLAS, TEXAS 75201 (214) 651 -8088 Box L -210, BROADCASTING Box L -156, BROADCASTING 1 Miscellaneous STATIONS FOR SALE Help Wanted $5 CASH FOR YOUR UNSOLD TIME 5$ CALIFORNIA. Grossing $9,000 monthly. 1. Growing coastal market. $165,000. 29% Our professional broadcast salesmen sell commu- down. Programing, Production, Others nity service campaigns for your station by long - line telephone. AM- FM- TV- Cable. Any size, SOUTHEAST. Profitable small market day - anywhere! We've been doing it for years for a 2. timer. $185,000. Terms. LOWER COMMISSION than our competition. We WEST COAST. FM serving market of even have pros to write the copy! Call or write 3. 500,000. $225,000. $50,000 down. TV PROMOTION MANAGER today for info and industry references. You'll have thousands of $$ in extra billing within A WORKER -NOT A TALKER weeks. The only company in the telephone sales field that is BROADCASTER OWNED AND OPER- This station is not looking for a person with ATED! 10 yoars' experience in promotion, belly hoo, SALES Jack L. Stoll PR or razz- ma -tezz. We want a no- nonsense BROADCAST ASSOCIATES advertising pro, certainly with creativity, but 505 S. Locust Street and ASSOCIATES primarily good sense, knowledge of research P.O. Box 1191 Champaign, Illinois 61820 6430 Sunset Blvd., Suite 1113 and ability to write good copy and develop P.O. Box 550 good ads. There will be greet growth oppor- (217) 359 -3907 (All Phones) Los Angeles, California 90028 the person who can deliver in tunity for this (30 years in broadcasting) Area Code 213 -464 -7279 job. Age and experience far less important than proof that you can handle the lob. Ma- jor market group ownership. An Equal Op- portunity Employer. M /F. WANTED TO BUY -Stations Box L -192, BROADCASTING f AM or FM Unusual Opporunity. AM /FM best I facility in growth West Coast mar- Interested in purchasing radio station AM or FM, in a top 100 market. Can and ket-FM Class B -36 acres of valu- wi:l pay cash. No broker involved. able land included-Grossing ap- EXECUTIVE DIRECTOR Box L -145, BROADCASTING proximately $300,000 yearly. We be- Broadcasting Operations I lieve offer of $550,000 cash could deliver. Sale due to death of owner. West Coast based communications firm ir seeks Executive Director of its radio /TV chain. This is a newly created position. Please contact: Selected individual will have profit and operations responsibility. Experience must TOP FIVE MARKETS Daren McGavren include a successful record of manage- rial responsibility within a multi -outlet West Coast Office! in corporation. Compensation is open. Major market fulltime AM station top five markets. Marginally profit- To arrange a confidential interview, please direct your inquiry to able but trend is dramatically up. Bailor & )'l: r6tturrtl Box L -200, BROADCASTING $4.5 million cash. rc eùitt Brokers. hr. I 341 Bayside Dr. 116 Central Park South Newport Beach, Ca. New York, N.Y. Box L -212, BROADCASTING (714) 675 -4585 (212) 265 -3430 Situations Wanted, Management t B.A. YALE 1966 IURIS DOCTOR 1969 FM LICENSE AVAILABLE LARSON /WALKER & COMPANY Top ten market full power FM raw Brokers, Consultants, 8, Appraisers Broadcasting, CATV, and Financial expe- license available. $1 million. Cash Calif. 90067 Wash., D.C. 20036 rience. I would like speak with Los Angeles, to any- preferred; terms considered. one who feels that they might be able 1801 Ave. of the Stars 1725 De Sales St., N.W. Century City, Suite 501 Suite 508 to utilize in any way my training, expe- Box L -213, BROADCASTING 213/277 -1567 202/223 -1553 rience, and enthusiasm in a TV, CATV, ETV, STV or Production /Programing com- I pany. Salary and location flexible. Box L -209, BROADCASTING E Small Daytime $225M Terms SE Small AM/FM $150M Terms SE Small AM /FM 120M Terms w Metro FM 80M Terms

E Medium AM /FM 365M Terms E Metro AM/FM 565M Nego Situations Wanted News E Metro Daytime 175M Terms MW Metro FM 135M Cash FL Major Daytime 850M Cash MW Major Fulltime 2.5MM Nego WHY NOT GET SPORTS YOUR SHARE? REVISE YOUR LO- eN CHAPMAN ASSOCIATES° DRAWS CAL COVERAGE %:7 business brokerage service AND ANCHOR IT WITH A TOUCH CROWDS Please 5 Dunwoody Park, Atlanta, OF THE FUTURE. Write: Ga. 30341 BOX L -86, BROADCASTING

Broadcasting Nov 27 1972 66 Profile

Senator Sam Ervin: broadcasts than for a congressional com- mittee to arrogate to itself the power to a formidable ally say whether some broadcaster exercised of free broadcasting his freedom of speech in a manner that Absolutes are out of fashion, even (per- met with the committee's approval." haps especially) in the realm of civil lib- The senator also expressed concern erties. The First Amendment's command over the "centralization and control of said that Congress shall make no law restrict- the public broadcasting system" and ing the freedoms of speech, press, reli- that there is a good case for the proposi- tion that the justifications for regulating gion or assembly is often interpreted to mean "no law, except...." There are a broadcasting do not apply to cable tele- few diehards, however, who insist that vision. fathers precisely He described the license -renewal sys- the founding meant tem what they said, even as applied to media as a "Damocles sword hanging over that were unimaginable two centuries broadcasters" and indiscriminate use of the fairness a ago. In the United States Congress, the doctrine as factor that could inhibit, rather than the acknowledged leader of that breed is promote, discussion of Senator Sam Ervin (D- N.C.), chairman Samuel James Ervin Jr., member, U.S. controversial issues. And, he voiced for legislation, of the Senate Judiciary Sub- Senate (D- N.C.); b. Sept. 27, 1896, Morgan- support Committee's if Rights. ton, N.C.; BA, University of North Carolina, needed, to protect newsmen's confi- committee on Constitutional information Senator Ervin, folksy 1917; enlisted in U.S. Army in 1917 and dential and sources from a septuagenarian government Five and former judge who is generally re- served 18 months with First Division in subpoena. months after garded as the foremost congressional au- France, receiving Purple Heart with Oak the hearing, the Supreme Court ruled thority on constitutional law, gives me- Leaf Cluster, Silver Star, Distinguished that newsmen cannot be afforded such protection (BROADCASTING, ticulous legislative attention to the First Service Cross and French Fourragere; sub- July 3). Amendment. The most recent example sequent service as captain in National Senator Ervin, along with Senator was his round of hearings on freedom of Guard; LLB, Harvard Law School, 1922; James Pearson (R- Kan.), subsequently the press, conducted late last year and private law practice in Morganton, 1922 -31; introduced S. 3925, the newsmen's- privi- lege bill Senator Ervin believed would early this year: they took 13 days, in- member, North Carolina General Assembly volved testimony from nearly 60 wit- from Burke county, 1923, 1925, 1931; judge, stand the best chance for gaining wide- spread in nesses, and resulted in a transcript of Burke County Criminal Court, 1931 -37; support Congress. The meas- ure specifies that a newsman can - over 1,300 pages. Through it all, Sen- judge, North Carolina Superior Court, 1937- be corn ator Ervin's interest never flagged: 43; member, North Carolina State Board of pelled to testify in a criminal proceeding active before he was constantly commenting, philoso- Law Examiners, 1944 -45; elected to U.S. a federal grand jury or a criminal action in a phizing, badgering on the subject of First House of Representatives in 1946 to com- federal court only if the in- Amendment freedoms. plete unexpired term of his brother, Joe W. formation sought is based on the news- The hearings produced some vintage Ervin; chairman, North Carolina Commission man's personal knowledge; the informa- to Ervin. "I am a great believer in freedom for the Improvement of the Administration of tion tends prove or disprove commis- sion a of speech; I am not with re- Justice, 1947 -49; associate justice, North of crime, and the information is speaking not spect to any media, but as to all the Carolina Supreme Court, 1948 -54; appointed available elsewhere. media," he said. "I think that the found- temporarily to fill unexpired term of late It gives the newsman the right to move ing fathers wrote the First Amendment Senator Clyde R. Hoey, June 1954, and to quash the subpoena on the ground to media elected following November to complete that one or more of those conditions cover all of communications have for two reasons: They recognized that remaining two years of that term; re- elected not been met. Senator Ervin there must be freedom of speech and to Senate since 1956; member, Committees announced last month on Armed Services, Government Operations, that his subcommittee would give the freedom of the press if the people of this newsmen's nation were going to be free from the Judiciary and Select Committee on Equal -privilege issue top priority next year (BROADCASTING, Oct. 23). worst kind of tyranny there is -that is, Educational Opportunity; subcommittee tyranny over the mind of man. Second- chairmanships include Judiciary's unit on The portly, silver- haired Senate vet- ly, they ... recognized that the kind of Constitutional Rights; m. Margaret Bruce eran, who looks like a filibustering Sen- governmental institution they created Bell, June 18, 1924; children-Samuel ator Claghorn or the stereotype grand- could not function properly without free- James III, 46; Margaret Leslie (Mrs. Gerald father, is a Southern gentleman who dom of speech and freedom of the M. Hensler), 42, and Laura Powe (Mrs. takes his work, but not himself, seri- press." And, he warned: "If First William Smith), 38. Hobbies -local history, ously. It's said he always appears to be Amendment principles are held not to fishing. in a good humor that overflows into apply to the broadcast media, it may well anecdotes he will tell, his bushy eye- be that the Constitution's guarantee of a brows bouncing up and down, at the free press is on its death bed." His voting record has consistently fav- slightest opportunity. You name the sub- A lawyer with 18 years of judicial ex- ored less federal intervention, not more; ject; he can probably dredge up a story perience, Senator Ervin has been apply- more states' rights, not fewer. For ex- about it from his vast memory. ing such principles with rigorous con- ample, he voted against legislation to ban With a full Senate schedule that in- sistency ever since he went to the Sen- cigarette advertising and during the hear- cludes painstaking homework on hear- ate in 1954. Broadcasters know it: the ing said that "Congress has no constitu- ings and debates, he is surprisingly self- Radio Television News Directors Asso- tional power to ban the advertising of sufficient around his office- writing let- ciation is honoring him this week for his anything which is legal to sell to the gen- ters, handling mail and answering phones contributions to the cause of freedom of eral public." if an aide is not immediately at hand. information (see page 47). There was more. On the Selling of the He finds time to do a weekly 15- minute The free -press hearings gave Senator Pentagon controversy, for example, he radio program for North Carolina sta- Ervin numerous and varied opportunities said: tions and began writing a book several to express his convictions on this subject, "I can't imagine anything that would months ago -about the First Amend- and on government actions generally. do more to inhibit a free press or free ment, of course.

Broadcasting Nov 27 1972 67 Editorials

Resistance movement bilities in the collection of information from its licensees. Why, if it had all those figures in its possession, did the FCC dele- Several different instances and kinds of governmental pressure gate to an outside organization the right to synthesize them into on newsmen were reported in this magazine last week. Charles a general report on industry practices-especially to an orga- W. Colson, a special counsel to the President, accused CBS and nization that had consistently displayed animosity toward the the Washington Post of McCarthyism in their coverage of the commercial- broadcasting system it was purporting to appraise? Watergate affair. newsman John Hart told getting a per- CBS of Granted that if the information were public, the FCC had to sonal letter (but with carbons going to two administration aides) make it available for public use, it may still be suggested that from Frank Shakespeare, former CBS executive and now head it was the FCC's job to do its own summary, without editor- of the U.S. Information Agency, criticizing Mr.. Hart's reports ializing, and let that be the basic work for future reference. on Hanoi -and also of learning, coincidentally, that his income - The prospects in this case are worse than disquieting.'If the tax returns were being investigated. NBC newsman John Chan- government is to go on using its enormous powers to assemble cellor reported that the White House had tried to get an ad- information for processing by organizations that have previ- vance copy of a talk he made on election coverage. ously demonstrated bias, there is no way for the individual Whether these incidents are part of a pattern of intimidation licensee to win, no matter how energetic and progressive its that is being deliberately attempted by the administration is practices have been. In this sort of mass defamation by quanti- really beside the point. If they are, they are only in the tradi- tative analysis, the innocent and guilty are equally maligned. tion of earlier administrations, going back to the first. Mr. Washington distrusted the press. It is not to endorse Mr. Colson's conclusions or Mr. Shake- Spaced out speare's heavy- handed letter -and certainly not to condone A severe curtailment of drug advertising on television is to be even a hint of Internal Revenue retaliation (a difficult connec- proposed in legislation now being drafted for Representative tion to prove in a world where tax audits are perhaps as much Claude Pepper (D- Fla.). That a politician as experienced and the rule as the exception at Mr. Hart's income level) -to canny as the 72- year -old Mr. Pepper would seize upon this suggest that the answers to all are at hand. David Brinkley issue bespeaks its political appeal. The threat to drug revenues summed them up in still another forum reported here. must now be taken seriously. "People," said Mr. Brinkley, accepting an award from the The theory behind Mr. Pepper's legislation is that television University of Southern California, "project their own biases advertising for nonprescription remedies conditions the young on us." Criticism, he said, is a fact of the journalist's life. to the use of hard drugs. The intellectual quality of that argu- Mr. Brinkley might have stated it a little more firmly: Criti- ment was perhaps best articulated by a Pepper sympathizer, cism ought to be heeded, but journalists must not be cowed. FCC Commissioner Nicholas Johnson, who attracted some The whole week would have left us with a better taste if Harry attention a week ago by identifying television as the biggest Reasoner, an eminently realistic newsman, had not said that drug problem in the United States. network news in general had turned "a little softer" since the Logic may be of no more use in this dispute than it was current spate of political attacks on it began. several years ago when the Peppers and Johnsons were assur- ing the world that a prohibition of broadcast advertising for Sanctimonious smear cigarettes would reduce, if not eliminate, smoking. Sheer politi- cal clout is needed, and no broadcaster or manufacturer of The Office of Communication of the United Church of Christ legitimate remedies should be ashamed to apply it in defense is ever looking for new ways to hang the tag of racism on U.S. of the general sanity. broadcasters. Last week it produced a bale of charts to prove- surprise, surprise -that minorities are in the minority on broad- cast- station payrolls. The charts were presented at a news conference convened by the Rev. Everett C. Parker, director of the office, who volun- teered his own stern judgment of their meaning. The good Dr. Parker dismissed the broadcasters' efforts to recruit and train minority personnel as "dismal." In keeping with the objectivity of the occasion, Dr. Parker explained the statistical principles underlying his interpretations: If in a year a station's Chinese employment grew from one out of 100 total employes to two, the rate of increase in Chinese would not be 100% (two in- stead of one) but 1% (from 1% of I00 to 2% of 100). All this could be dismissed as just another exercise in right- eousness if Dr. Parker were performing as a solo in his own tent. This time, however, there is a quasi -official connection between him and the federal government. The statistics com- piled by the Office of Communication of the United Church of Christ came from employment reports that stations had sub- mitted to the FCC by formal, governmental order. Whatever distortions may result from the church's manipulations, the figures themselves will be taken as dependable, if only because they have come from governmental files. Drawn for BROADCASTING by Sid Hix

This raises a disquieting question about the FCC's responsi- The minute I saw that sign, I figgered Bonanza's had it!"

Broadcasting Nov 27 1972 88

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