Traveler | Media Kit New Mexico TRAVELER

new mexico traveler | media kit New Mexico TRAVELER

New Mexico’s premier annual in-room guide capturing the true essence of the Land of Enchantment...the land, the art and the people. a look inside NEW MEXICO TRAVELER , is the definitive guide read by hotel guests throughout the Land of Enchantment, El Paso, Texas and Pagosa Springs, Colorado.

NEW MEXICO TRAVELER divides the state 5. 9 into fascinating tours with trip summaries and maps for each. It provides both out-of- distribution state visitors and New Mexico residents with Million spectacular photo spreads and complete information for dining, shopping, sightseeing, Readers NEW MEXICO TRAVELER is placed in over vacations and an extensive list of attractions and 16,000+ premier hotel rooms in New events. Mexico, West Texas and Southwest Colorado. This provides the opportunity NEW MEXICO TRAVELER pages are filled with high quality design and to reach 5.9 million affluent, traveling readers annually. vibrant text featuring attractions, ancient cultures and modern pueblos, art and culture, outdoor recreation, accommodations, dining, entertainment and more. The user friendly format is designed to provide the NEW MEXICO TRAVELER is distributed resource for local and out-of-town visitors to easily tour through advertisers in galleries, hotels, the enchanting state of New Mexico. restaurants, specialty shops, professional Placed in over offices, Chambers of Commerce, NEW MEXICO TRAVELER is placed in premier hotel Visitors Centers and trading posts. room throughout the state of New Mexico, West 16,000 Texas and Southwest Colorado. This provides the NEW MEXICO TRAVELER can be read premier hotel opportunity to reach 5.9 million affluent, traveling online at travelernm.com and rooms in readers annually.* ziapublishing.com New Mexico NEW MEXICO TRAVELER affords you reasonably priced advertising and delivers your message in the highest quality environment in New Mexico. Savings from local ownership and management are passed directly to you. This provides you the most effective advertising at the lowest cost per thousand, which equates to a maximum return for your dollar investment.

*Based on hotel occupancy, number of guests per room, and length of stay.

Reach 5.9 million readers through the most impressive publication in the Southwest. Join our group of successful advertisers who place their confidence in New Mexico Traveler, renewing year after year. Why? Because it works! New Mexico Traveler is your most effective advertising placement.

All of our publications are designed to reach the right audience.

Readership is loyal. They enjoy above average income levels, are home owners, purchase new cars, make major clothing expenditures, invest in fine jewelry, art and home accessories. Our readers enjoy outdoor sports, travel and country club living as well.

NEW MEXICO TRAVELER SILVER CITY VISITOR This definitive visitors’ guide is read AND RELOCATION GUIDE by hotel guests through-out New Welcoming visitors and relocators to Mexico. It is an exclusive, in-room Silver City. This guide highlights the reference found in New Mexico’s top area’s heritage, historic downtown, resorts and vacation rentals. Guests events, galleries, attractions, find spectacular photo spreads and residential communities, area complete information for dining, schools and WNMU and health DEMING shopping, sightseeing and vacations. facilities. HORIZONS Estimated readership: 5.9 million per issue Estimated readership: A fabulous publication highlighting 60,000 per issue the quality of life that is enjoyed by SCENIC TOURS Deming residents. A complete guide Captivating the history of Grant SPIRIT OF ZUNI to area shopping, dining, schools County in Southern New Mexico, this An attractive visitors guide and business interests. definitive guide provides guided tours highlighting the art, lifestyle and Estimated readership: 30,000 per issue highlighting historic and popular business interests of the Zuni people. attractions. Estimatedreadership: Estimated readership: 50,000 per issue 100,000 per issue SILVER CITY LIFE Silver City, in southwest New Mexico, is one of America's best. Listed in Norman Crampton’s The 100 Best Small Towns In America and Norman Ford lists it in the Top 1% of Healthiest Places to Live and Retire in the US. It highlights area residents, homes, entertainment and business interests. Zia Publishing's headquarters! Estimated readership: 30,000 per issue THE SOURCE A supplement to Silver City Life. A complete guide to Southwest New Mexico featuring area attractions, restaurants, museums, shopping, galleries, events, salons, health and wellness and more. Estimated readership: 50,000 per issue

advertsing rates New Mexico ad size price TRAVELER PAGE 1 $6,710 UPFRONT 6,595 FULL PAGE 6,165 2/3 PAGE 5,645 1/2 PAGE 4,355 1/3 PAGE 3,065 FULL 2/3 1/6 PAGE 2,125 Additional 10% for prefered ad position. multiple pages TWO PAGES $10,825 ADD’L PAGES 5,685

1/3 advertorial SQUARE 1/2 V TWO PAGES $7,765 ADD’L PAGES 2,845 1/6 1/6 special sections V V 1/6 H PAGE 1 $5,000 UPFRONT 4,500 FULL PAGE 4,000 contact information: 2/3 PAGE 3,400 production 1/2 PAGE 3,000 Debra Sutton x14 1/3 PAGE 2,600 [email protected] 1/5 PAGE 1,500 Yessica Nograro-Borquez x17 1/6 PAGE 1,250 [email protected] 1/4 PAGE CO-OP EXCLUSIVELY 1,025 Terri Menges x19 [email protected] covers accounting FRONT COVER $12,500 Arlyn Cooley x10 [email protected] INSIDE FRONT 8,245 INSIDE BACK 7,415 BACK COVER 10,355 ad definitions GUARANTEED POSITION ADVERTISEMENT For guaranteed position, add 10% to rate. Guarantees apply to Display ads in New Mexico Traveler that are not part of special half or full page advertisements only and are available on a first sections. come first serve basis. SPECIAL SECTION TERMS A special section is a formatted section that has a similar theme. Monthly payments available upon credit approval with full payment due at press time. We accept all major Credit Cards. ADVERTORIAL An advertorial in New Mexico Traveler is for the use of one AGENCY COMMISSIONS advertiser only. It is not part of any other advertising section. Text All rates are quoted NET. Agency commissions must be added to and photo must be supplied by the advertiser. published rates CANCELLATIONS COVERS Cancellations after closing dates are not accepted. New Mexico There are four covers for sale in New Mexico Traveler, front, back, Traveler reserves the right to publish a previous ad if new ad is inside front and inside back. The covers cannot be shared nor do not received on time. Any cancellations must be received in they fall into the special section format. writing, ten working days prior to closing date.

New Mexico accepted ad sizes TRAVELER non-bleed ads no trimming width height Publication Trim size:8.375” x 10.875”

2-PAGE SPREAD 15.75 9.75 Full Page Non-Bleed (Live Matter) : 7.375” x 9.75” FULL PAGE 7.375 9.75 2/3 PAGE 4.75 9.75 4.75 7.25 1/2 PAGE VERTICAL Bleed: 1/3 PAGE SQUARE 4.75 4.75 For ads with a bleed, the ads file dimension must go 0.25” past the trim 1/6 PAGE VERTICAL 2.25 4.75 so the printer has extra that can be trimmed off. 1/6 PAGE HORIZONTAL 4.75 2.25 2.25 3.0 Trim Line: 1/9 PAGE (CO-OP ADS ONLY) This is where the final edge of the magazine will be after the printer trims off the bleed. ads with bleed Live Area: size after trimming width height This is 0.5” inside the trim line which is the boundry for the live area. Text or TWO PAGE SPREAD 16.75 11.875 logos should NOT be located outside the live area. FULL PAGE 8.375 10.875 BACK COVER 8.375 10.875

BACK COVER CASE BOUND 8.6875 11.125

Sizes listed for ads with bleed are the final trim size for the ads. PLEASE add 0.25” bleed all the way around the ad and save file with this bleed before sending. ad design specifications All RGB or spot colors should be converted to CMYK. PDF, EPS, TIFF, and JPEG files are accepted. Ads must be submitted at 300dpi

FULL 2/3 SUBMITTING YOUR AD CHECKLIST: w SPELLCHECK Check your ad for misspelling or typographical errors. w HIGH RESOLUTION GRAPHICS Unless you are using high resolution graphics or photos from a professional stock site or designer: Do not use photos or artwork 1/3 downloaded from the internet. Due to their low SQUARE 1/2 V 72 dpi resolution they will not print correctly.

ADS WITH A BLEED 1/6 1/6 w CORRECT BLEED V V 1/6 H Ad with bleed has the correct 0.25” bleed. w TEXT IS WITHIN TRIM LINE Ad with bleed should not have any text or logos within 0.5” of the trim line. contact information: submit your ad: w CROP MARKS Questions? Email your ad to Ad with bleed should be submitted with crop Call (575) 333-4444 x14 or email [email protected] or marks to insure proper alingment and placement [email protected] contact us for FTP upload information. on the page.

ABIQUIU DEMING LINCOLN SILVER CITY continued The Abiquiu Inn Best Western - Mimbres Valley Inn Ellis Store Country Inn Gila Hotsprings Ranch (Gila Cliff Ghost Ranch Comfort Inn & Suites - Deming Wortley Hotel B&B Dwellings) Grand Hotel Georgetown Cabins ACOMA Hampton Inn - Deming LOS ALAMOS Gila House B & B Sky City Hotel Holiday Inn - Deming Quality Inn & Suites Holiday Inn Express La Quinta Inn & Suites - Deming Inn on Broadway ALAMOGORDO LORDSBURG The Drifter Comfort Inn & Suites DULCE Days Inn & Suites The Palace Hotel Quality Inn Jicarilla Apache BW Inn & Casino Hampton Inn - Lordsburg Lake Roberts Cabins (Lake Roberts) Holiday Inn Express Rodeway Inn ALBUQUERQUE ELEPHANT BUTTE Pueblo on the Mimbres B&B Adobe Nido Bed & Breakfast Elephant Butte Inn & Spa MAGDALENA (Mimbres) AmeriSuites Uptown High Country Lodge & Conference Spirit Canyon Lodge (Lake Roberts) Brittania & W. E. Mauger Estate ESPANOLA Center Devonshire Adobe Inn Inn at the Delta Rancho Magdalena B&B SOCORRO Hacienda Antigua B&B Santa Claran Hotel & Casino Western Motel Comfort Inn & Suites Holiday Inn Express Hotel & Suites Days Inn - Socorro Hotel Albuquerque at Old Town FARMINGTON MESCALERO Econo Lodge - Socorro Nativo Lodge Best Western Inn & Suites Inn of the Mountain Gods Resort Holiday Inn Express - Socorro Route 66 Casino Hotel & Casino Motel 6 - Socorro Sandia Resort & Casino GALISTEO Sarabande Bed & Breakfast Galisteo Inn OJO CALIENTE TAOS Ojo Caliente Mineral Springs Best Western - Kachina Lodge ALGODONES GALLUP Casa de las Chimeneas B & B Hacienda Vargas B&B Inn Best Western Inn & Suites - Gallup RATON Comfort Inn & Suites - Taos Best Western Red Rock Inn Comfort Inn - Raton Edelweiss Lodge & Spa (Taos Ski Valley) ARROYO SECO Best Western Royal Holiday Holiday Inn Express - Raton El Monte Sagrado Living Resort & Spa Adobe & Stars B&B Days Inn West Microtel Inn & Suites Hampton Inn - Taos El Rancho Hotel Historic Taos Inn ARTESIA Holiday Inn - Gallup ROCIADA La Fonda de Taos Hotel Artesia Quality Inn & Suites - Gallup Pendaries Village Mountain Resort La Posada de Taos Mabel Dodge Luhan House BELEN GLENWOOD ROSWELL Old Taos Guesthouse B&B La Mirada Inn Crab Apple Cabins Best Western Sally Port Inn & Suites Quality Inn - Taos Double T Homestead B & B Sagebrush Inn BERNALILLO Lariat Hotel RUIDOSO San Geronimo Lodge La Hacienda Grande B&B Los Olmos Guest Ranch Holiday Inn Express - Ruidoso Sierra del Sol Condominiums Silver Creek Inn (Mogollon) The Lodge at Sierra Blanca (Taos Ski Valley) CEDAR CREST Whitewater Motel Touchstone Inn Spa & Gallery Elaine’s Bed & Breakfast SAN JUAN PUEBLO GRANTS Ohkay Casino Resort Hotel TRUTH OR CERRILLOS Best Western Inn & Suites CONSEQUENCES Hacienda Dona Andrea de Santa Fe SANTA FE Best Western - Hot Springs Inn Heart Seed B&B & Country Inn HOBBS Camel Rock Suites Charles Motel & Spa Lea County Inn Cities of Gold Casino/Hotel Comfort Inn & Suites CHAMA El Rey Inn Sierra Grande Lodge Chama Trails Inn KINGSTON Eldorado Hotel Elkhorn Lodge Black Range Lodge Encantado an Auberge Resort ZUNI Little Creel Resort Ghost Ranch Conference Center The Inn at Halona The Lodge at Chama LA UNION Hilton of Santa Fe The Parlor Car B&B Casa de Suenos Hotel St Francis TEXAS River Bend Lodge Inn and Spa at Loretto EL PASO Spruce Lodge LAS CRUCES Inn of the Govenors El Paso International Airport Best Western Mesilla Valley Inn. Inn on the Alameda Hawthorn Inn & Suites CHIMAYO Hotel Encanto de Las Cruces The Lodge at Santa Fe Holiday Inn - Sunland Park Casa Escondida Bed & Breakfast Ramada Palms Hotel & Conference Ctr. Hacienda de Chimayo SILVER CITY COLORADO LAS VEGAS Bear Creek Motel & Cabins PAGOSA SPRINGS CIMARRON B. Western Montezuma Inn & Suites (Pinos Altos) The Springs Resort Casa del Gavilan Days Inn - Las Vegas Casitas de Gila (Gila) El Camino Motel & Restaurant Cienega Salon & Spa CLOUDCROFT El Fidel Hotel Comfort Inn - Silver City Cloudcroft Hotel Inn on the Santa Fe Trail Copper Manor The Lodge at Cloudcroft Plaza Hotel Econo Lodge - Silver City