La Liga, Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer Data Only Include Fix Amounts
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LaLiga, Madrid February 4th 2016 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW 1. Technical sheet 2. Winter transfer window overview 3. LaLiga on going season review 4. Case study: Chinese SuperLeague 5. European football table 2015/16 6. Conclusions 7. Annexes 2 ABOUT SOCCEREX TRANSFER REVIEW Soccerex Transfer Review by Prime Time Sport provides since 2009 (originally established as Football Transfer Review) relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers at main European Clubs • 2 releases published every year, related to Summer and Winter transfer windows • The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest 3 TECHNICAL SHEET • Data included refer to main divisions of top 5 European leagues ( La Liga, Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer data only include fix amounts. • Year to year comparisons refer to winter market only, unless otherwise indicated • Includes transfers that took place until February 1st 2016 • Transfer figures are gross of commissions or revenue share with other stake holders • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan) • “Top European teams”: fix group of teams that according to Prime Time Sport are the most important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City, Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich). • On going season review and European Football Table have been produced mainly with 1st half of the season at top 5 European leagues (except where otherwise indicated) • Sales of players (or stakes of economics rights) to investment funds are not considered by the report • Matchday 16 is not considered for FC Barcelona and Sporting (17/02/2016) • Director: Esteve Calzada • Head of content: Bruno Batlle • Coordinator: Aleix Piqué • Analyst: Pere Hernández • Event host: LaLiga 4 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW 1. Technical sheet 2. Winter transfer window overview 3. LaLiga on going season review 4. Case study: Chinese SuperLeague 5. European football table 2015/16 6. Conclusions 7. Annexes 5 WINTER 2016 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES 1. Review Top 5 European leagues 2. LaLiga 6 BACKGROUND Improved economy across the board due to increased revenues and more strict financial control Irruption of Chinese Super League with strong sides finance wise and high players purchasing capability. Other investments from China include acquisition of shares at European clubs (Manchester City, Espanyol) Winter transfers activity follows a summer window which showed highest investments ever in Premier League (1,169mio€), La Liga (518) and Bundesliga (393) to a 3bio€ record combined investment at top 5 European leagues Significant increase of TV revenues in Spain, as a result of both new centralised sales system and higher sales Great Britain pound exchange rate continues strong vs Euro 7 TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES Mio€ +10% 491 427 389 328 303 290 271 112 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 Winter transfers total investment in top 5 European Leagues grew 10% to 427mio€, the second highest amount in history 8 WINTER TRANSFER VS SUMMER- TOTAL EUROPE Summer Mio€ Winter 2963 2.162 2.238 1.855 1.713 1.723 1.544 1.322 491 427 328 271 303 290 389 112 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 Winter transfer window continues to be a complement to investment taking place in the summer. This January it only represented 14% of amount spent in summer (vs 17% last season) 9 COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES +29% Mio€ 3.389 2.627 2.452 2.041 1.967 1.994 1.813 1.847 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 Combined investment of summer and winter transfer windows in top 5 European leagues was almost 3,4bio€, up 29% vs last season and again record high ever 10 WINTER WINDOW EXPENDITURE BY LEAGUE Mio€ +55% 251 2012/13 2013/14 2014/15 2015/16 162 146 150 +26% 91 -47% 78 74 0% -54% 62 53 59 42 39 33 33 32 32 27 21 12 12 Premier League was again the dominant force in Europe, investing 43% more than all other leagues together. SerieA invested 78mio€, followed by Bundesliga (39mio€, -47%), Ligue1 (32mio€, =) and LaLiga (27m€, -54%) 11 COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES Mio€ +19% 1.420 1.190 2012/13 2013/14 2014/15 2015/16 881 763 +80% 657 -2% 559 545 +24% +101% 426 444 400 432 428 364 348 335 271 291 247 140 166 Combined season investment by Premier League clubs was again the highest ever, in excess of 1,4bio€ (+19%). SerieA reached 657mio€, followed by LaLiga (545), Bundesliga (432) and Ligue1 (335) 12 CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2015/16 79% % of total summer + winter 76% 56% 53% 51% 63% 40% 32% 36% TOP 2 24% 21% 25% TOP 4 16% 20% 16% Premier League has the smallest concentration as top 2 teams (ManCity and ManU) account for just 24% of total and top 4 for 40% (+Arsenal and Chelsea). On the opposite side, Ligue1 is most polarized tournament (PSG and Monaco monopolize 63% of investment) 13 WINTER WINDOW PLAYER SALES-TOP 5 EUROPEAN LEAGUES Mio€ 132 2012/13 2013/14 2014/15 2015/16 115 -32% 90 +28% 86 +97% 67 67 58 60 +450% +307% 45 43 35 34 20 21 24 21 11 10 11 14 Premier League player sales were down 32% to 90mio€, almost same amount as SerieA. Atlético last minute Jackson sales takes LaLiga to 67mio€, double vs last year 14 WINTER WINDOW NET SPENDING-TOP 5 EUROPEAN LEAGUES Mio€ 2012/13 2013/14 2014/15 2015/16 154 60 35 30 23 20 29 23 25 12 9 7 1 -4 -5 -8 -13 -8 -39 -40 Premier League net investment of 154mio€ is a record high while rest of the leagues follow a different trend with negative net investment records. LaLiga leads the negative investment (40mio€) after Jackson’s sale 15 TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE Mio€ 43 38 33 24 23 23 22 19 13 12 Watford Newcastle Norwich Stoke AS Roma Bournemouth Everton Sunderland AS Monaco Sassuolo Watford spent more than any other team in Europe. 7 of the top 10 teams in spending play in the Premier League (none in the top 8), including all 3 teams promoted this season 16 TOP EUROPEAN TEAMS INVESTMENT RANKING Mio€ 2013/14 2014/15 2015/16 53 45 35 32 25 20 18 17 6 6 5 6 4,6 Only 3 top teams (Arsenal, Juventus and Chelsea) made any investment in January. Bayern and FC Barcelona did not spent any cash on transfer fees for 5th consecutive winter transfer window 17 BARÇA VS REAL MADRID WINTER SIGNINGS TRACK RECORD Cost League League Season Players Season Players Cost (mio€) Position (mio€) Position Cicinho 5 - - 2005-06 3º 2005-06 1º Cassano 5,5 (-12 points) - - F.Gago 20 2006-07 1º 2006-07 2º G.Higuaín 10 (-1 point) Marcelo 6 2007-08 J.M Pinto 0,4 2º (-7 points) 2007-08 - - 1º - - Huntelaar 20 2008-09 1º 3º 2008-09 L.Diarra 20 (-12 points) 2009-10 - - 1º Faubert Loan 2009-10 2º - - (-5 points) 2010-11 Afellay 3 1º 2º 2010-11 Adebayor Loan 2º (-7 points) 2011-12 - - (-5 points) 2011-12 - - 1º 3º (-18 2012-13 - - 1º 2012-13 3,5 Diego López points) 2013-14 - - 1º 2013-14 - - 3º (- 3 points) Lucas Silva 2014-15 - - 2º (-1 point) 13 2014-15 Ödegaard 2,8 1º 2015-16 - - 2º Marco Asensio 3,9 2015-16 - - 3º (-2 points) FC Barcelona has only used winter market in 2 of the last 11 windows. Real Madrid uses winter window more often (6 of 11) 18 TOP 10 TEAMS IN PLAYER SALES VALUE Mio€ 42 28 24 21 19 18 18 16 16 16 At.Madrid Chelsea Porto AS Roma B.Dormund Lokomotiv Girondins Tottenham Swansea Inter Moscú Atlético reaches the 1st position in the ranking following Jackson move to China. Chelsea is again in the top 2 of winter window, topping sales tables for 3nd year in a row. Porto’s sale of Imbula to Stoke gets it in 3rd position in Europe 19 RANKING TOP EUROPEAN TEAMS IN PLAYER SALES Mio€ 2013/14 2014/15 2015/16 62 48 28 15,5 12 6 5 5 1,5 1 1 1 Chelsea is the top club with highest sales activity for 3rd consecutive year, followed at distance by Inter Milan. Virtually no activity recorded in most top clubs 20 TOP 10 MOST EXPENSIVE WINTER SIGNINGS 2014/15 Mio€ 24,3 17,9 16,0 16,0 15,7 13,3 12,0 11,9 11,8 11,0 Imbula Niasse Shelvey Gerson Townsend Afobe Klose Rhodes Khazri Naismith Imbula’s signing by Stoke for 24mio€ is the most expensive in Europe, followed by Everton’s Niasse (18m€). Both signings took place on deadline day. 9 out of 10 most expensve signings took place in England, including Rhodes by Championship club Middlesbrough 21 TOP 10 MOST EXPENSIVE WINTER SIGNINGS OVER THE LAST 6 YEARS 2010-11 2013-14 Mio€ 2011-12 2014-15 58,5 2012-13 2015-16 45,0 41,0 37,0 35,0 34,6 32,3 32,0 30,0 26,5 Torres Mata Carroll Dzeko Willian Cuadrado Bony Schürrle David Luiz Luis Suárez No signings of this winter transfer window have joined historical top 10 of most expensive transfers, which is still topped by Fernando Torres move to Chelsea for 58,5mio€ in 2011.