AICE Award www.shootonline.com May 17, 2013 $7.00 Winners; Hall of Fame 6 Producer Perspective: House of Cards 8 w Directo Ne rs T S The Next Generation O h O o w H S c a e s h of Filmmakers e T • • SHOOT’s 11th Annual New Directors Showcase; T he 13 Meet The Class of 2013 15 Class of 20 Cinematographers & Cameras Series 10 Short Takes 4 Perspectives The Leading Publication For Commercial, Branded Content & Entertainment Production May 17, 2013 spot.com.mentary By Robert Goldrich Volume 54 • Number 5 www.SHOOTonline.com EDITORIAL Publisher & Editorial Director Flashback Roberta Griefer 203.227.1699 ext. 13 [email protected] Editor Robert Goldrich Our ongoing, long- Angeles. The situation was dire as cystic um, Robbyn sent an email to me a couple 323.960.8035 ext. 6681 [email protected] running Flashback fibrosis had significantly decreased Rob- of weeks ago, noting that the 10-year an- Contributor feature looking back at byn’s pulmonary functions and her life niversary of her lung lobes transplant is Christine Champagne SHOOT headlines five was in jeopardy. fast approaching. “Not too bad, right?” ADVERTISING Display Advertisng Inquires and 10 years ago provides perspective, a Thankfully, we followed up with good she wrote. [email protected] 203.227.1699 ext. 13 stroll down memory lane, and occasion- news just four months later as two of her It’s a happy flashback and a reality/pri- Advertising Production ally a chuckle or two as we see how things brothers proved to be a transplant match ority check for us, serving as a reminder Gerald Giannone have changed or not changed, progressed and Robbyn was recovering nicely—to of what’s truly important, particularly as 203.227.1699 ext. 12 [email protected] or regressed. the point where she had begun working we at times get bogged down in the many OFFICES Main Office Not regularly sub- 256 Post Road East #206 ject to such Flash- A look back provides perspective on what’s important and the Westport, CT 06880 USA 203.227.1699 Fax: 203.227.2787 back context is this role our work and deeds can play in making things better. West column. However, I 650 N. Bronson Avenue, Suite B140 Hollywood, CA 90004 USA found compelling cause to hearken back part time. It was an amazing recovery for details and machinations that somehow 323.960.8035 Fax: 323.960.8036 thanks to a recent online exchange with someone who at one point was so ill that seem important when we are in the midst Circulation Robbyn Foxx, an agent at Innovative Art- she had to be put on life support. of them. 203.227.1699 ext 12 [email protected] ists who handles a roster of notable DPs, Robbyn mailed us a card in November It also gives a greater importance to Editorial Production Manager/Custom Reprints Michael Morgera production designers and other talent. 2003 after her return to work, thanking certain work our community is involved 203.227.1699 ext. 11 [email protected] Nearly a decade ago, when Robbyn was us, many well wishers and her extended in from time to time--such as PSAs raising SHOOT Publicity Wire 203.227.1699 ext12 [email protected] head of production at harvest, this col- supportive family at harvest. Pictured on awareness of and promoting organ dona- © 2013 DCA Business Media LLC. All rights reserved. umn issued a plea for lung donors on her the front of the card was a sketch of two tion, campaigns addressing the need for SHOOT and SHOOTonline are registered U.S. trademarks. behalf. We even outlined criteria for ideal healthy lungs. access to healthcare for all people, and No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, donor candidates while listing whom to Fast forwarding from a card of yester- social media helping to connect those in electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. contact at USC University Hospital in Los year to today’s preferred message medi- need with those who can help. Subscribe at www.shootonline.com/go/subscribe Renew at www.SHOOTonline.com/go/renew POV By Nico Kasakoff Subscription Service & List Rental: [email protected] SHOOT (ISSN# 1055-9825) printed edition is published monthly Setting Up Stateside SHOOTmobile Get the latest. Anytime. Anywhere. Any Location. Open your web browser on your Smartphone Visit http://mobile.shootonline.com. Bookmark it Opening Nunchaku’s took were already paying off. The horizon after the opening. or Santa Monica head- looked fantastic back then, but the rest of If we were going to survive in the ex- Get SHOOT & SPW News texts on your Smartphone by texting follow SHOOTonline to 40404 in U.S. quarters was an adven- the year was too far from expected. tremely competitive Santa Monica mar- except in July for $75.00 per year by DCA Business Media LLC, turous project I must We were invited to participate in tons ketplace, we realized we needed to keep 256 Post Road East, #206, Westport, CT 06880. Printed peri- odicals postage paid at Westport, CT and at additional mailing say. There have been plenty of ups and of pitches but despite huge effort on our being there, pitching and putting forth offices. POSTMASTER: Send address changes to SHOOT, P.O. Box 184, Lowell, MA 01853 downs, but with very happy results right part, sadly these produced few winners. our very best efforts to overturn the per- USPS (06-234) now after all. Our feeling was that somehow the market ception of being the “freshmen” of the The SHOOT >e.dition weekly ePub is published weekly First, no one could deny how enticing needed reassurance before hiring us. It market. We saw a lot of high school mov- on Friday. Brand New[s] weekly ePub is published the American market is with its global felt that they believed in us creatively and ies as teens so we knew that the freshman weekly on Wednesday. brands and bigger budget campaigns. they loved our executive producer Leda always succeeds at the end! SHOOT is printed in the U.S.A. But for us, coming from Buenos Aires Nasio, but somehow there was something Right now, after some time and some and having a unique identity and sensi- preventing the agencies from taking “the nice projects and very enriching bonds bility, the challenge was to extrapolate our huge risk” of teaming up with a new with agencies such as mcgarrybowen beliefs and see what the response would company. It was easier it seemed for the and Crispin, Porter + Bogusky, we are in SHOOT is a member of: be. We were confident our entry to the agencies to work within their usual pool a different place. Now, we are more of a U.S. would work, but sincerely it felt a bit of production companies than to go with known commodity. After all the difficulty lonely at the beginning. something new. we faced in our first year, it’s nice to know Actually, the first two weeks were Leda and I understood that these early that it’s now another newcomer’s turn... amazing and surprising. We got a beau- setbacks were a natural stage of the pro- Find SHOOT online at: www.SHOOTonline.com tiful and big project for Got Milk? with cess of opening a new company. Actually, Nico Kasakoff is director/co-owner of Grupo and almost at the same time Seba the challenges were much more believ- production house Nunchaku with bases of Schor won a pitch for a very funny Ford able than winning amazing projects for operation in Buenos Aires, Argentina, and campaign. It seemed that the risks we Got Milk? and Ford in less than a month Santa Monica, Calif. May 17, 2013 SHOOT 3 Chat Room Short Takes BOXER/RANDOM CONTENT OPEN #COMEDYFEST Director Allen Coulter Comedy legends Mel Brooks and Carl Reiner, along with emcee Reflections on House of Cards, Fincher, spots Judd Apatow, headlined a rol- licking live stream last month at By Robert Goldrich drew him to the series and the challenges it the Paley Center in Beverly Hills Perhaps most telling about Allen Coul- posed to him as a director. produced by L.A.-based Boxer ter’s directorial range are his five DGA Films. The event kicked off #Com- Award nominations—three for dramatic SHOOT: How did you get involved in edyFest, Comedy Central’s week- series (twice for The Sopranos, once for House of Cards? long comedy event on Twitter, Boardwalk Empire) and two for his sit- Coulter: John Melfi, who is the pro- and the occasion for Mel Brooks’ first tweet @MelBrooks. com fare (both for Sex and the City). Add ducer and who I’ve known since the days Boxer Films/Random Content EP Lawrence O’Flahavan crafted the idea for to this seven primetime Emmy noms, of Sex and The City, got in touch and in- the event, selling the concept of a live kickoff featuring Brooks and Reiner to including five for Outstanding Direct- formed me that David Fincher was inter- Fred Garver, Twitter’s creative director of media partnerships, as a means to ing (again spanning comedy—with Nurse ested in my doing a couple of [House of promote Reiner’s “I Remember Me” iBook produced by Boxer’s digital arm, Jackie—and drama on the strength of Cards] episodes, specifically the final two Random Content. Comedy Central president of Original Programming Kent Damages and three for The Sopranos).