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jBUSINESS ~OURN:,~1 CORPOMTE BOARD OF DIRECTORS Lance Bradford -Partner, Bradford & Bradford CPAs Join best-selling author and Lyle Brennan - Publisber, 1\"B] Stephen Brock- President. NBJ ' ~merica's #1 Sales Trainer" Philippe Jaramillo- President. Mardi Gras Hotel Dr. Anthony Pollard - President, Rainbow Medical Center Frank Scott- CEO, Spons Media Network ADVISORY BOARD OF DIRECTORS BRIAN TRACY Mary S. Falls - Vice -President, presenting a results-oriented program Northern Nevada Business Banking, US Bancorp Somer Hollingswonh -President, Nevada Development Authority Maximum Achievement lart)' E. Krause - Partner and Director, Anhur Andersen LLP and MaJ)•Dean Manin -President, Ma!)·Dean & Associates Clare O'Brien- Director ofMarketing, McCarran Airport Advanced Selling Strategies Stan Thomas- Director ofSpecial Business Projects, Sierra Pacific Power Company Carole Vilardo -President. l\evada Taxpayers AssociationScon March 16, 1998 Voeller - Director ofAdvertising & Public Relations, Silver Legacy Resort Casino Las Vegas, Nevada Patricia M. Wade - President, Wade Development Co., Lnc.
8:30am-5:00pm PUBI,ISHER Lyle E. Brennan PRESIDENT Stephen Brock VICE PRESIDE!'IT Ben Falk ASSOCL4.TE PUBLISHER - EDITOR Connie Brennan ASSOCIXI'E EDITOR - ART DIRECTOR Barbara L Moore CIRCULATION I DISTRIBUTIO ' Lisa Maguire CONTRIBUTING EDITORS Connie Brennan I Kathleen Foley I George Fuller David Hofstede I joe Mullich I Harry Reid I jennifer Robison R. Keith Schwer I jacqueline Q. Shelton I Da11d Stipech Michael Sullivan I Lisa Weiss McQuerrey I jane Whisner
RESEARCH DIRECTOR I TOP R4.NK ~"EVADA Lisa laguire • Costs less than you're paying now CORPOR4.TE OFFICE 2127 Paradise Road • Las Vegas, NV 89 104 • Order Service 24 hrs./ day, 7 daysfwk (702) 35-7003 • FAX (702) 733-5953 email: 1nnv.nevadabusiness.com • Local and Long Distance Service NXI'IO. "AL MARKETI. 'G REPRESENTATIVE Lisa Maguire • Simple, Easy to Read Billing SOUfHERIII NEVADA MARKETING REPRESE ITATIVES Stephen Brock Ben Falk • Claire Smith • Lori Wilson • Liz Young • Custom Calling Features Letty Elias • Christopher Evans • Voice Mail NORTiffiRN NEVADA MARKETI 'G REPRESENTATIVE The Elizabeth Younger Agency • Caller I.D. Tiffanv Frisch 223 Marsh Are. • Reno. W 89509-1626 • Centrex (702) 329-4200 • FAX (702) 329-4283
Ne\·ada Business Journal is listed in Standard Rates & Data. #20A-Business-Melr0. State & Regional. Advertisers should contact Sales at (702) 735 -7003 in Southern Nevada. or (800) 242-016-+ in Nonhero Nevada. or write to: Nevada Business Journal, 2127 Paradise Rd., Las Vegas. NV 89104. Demographic infonnation available upon request. Month to-month circulation may vary. i'ilJJ is published monthly. bulk postage paid. Subscription rate is $44.00 per year. Special order single-copy price is $7 .50. All contents© 1998 copyright. and reproduction of mate ri al appear ing in iBJ is prohibited unless so authorized by the publisherofNBJ. ICHOOSE I CHANGE OF ADDRESS: Please send previous address or mail ing label & new address. Allow six weeks. EDITORIAL SUBMISSIONS: Address all submissions 10 the al tention of Connie Brennan. Unsolicited manuscriplS must be accom panied by a self-addressed stamped en\'elope. NBJ assumes no re sponsibility for unsolicited materials. DISCLAI1\1ER: Editorial views expressed in this magazine are not necessarily those of the publisher or its boards.
4 Nevada Business journal • Feburary 1998 CO M MENTARY VACATION? EXPERIENCE THE EXCITEMENT ... So You're a THE ENTICEMENT ... THE WORLD'S BEST: Property Owner * CRUISES *TOURS ••• * RESORTS *SPAS Or Are You? QUALITY, SERVICE, VALUE CRUISE C. TOUR LYLE E. BRENNA!\' Publisher CENTER
mong the many rights Americans enjoy is the right to own prop PAHRUMP TRAVEL SERVICE 1201 S. HWY. 160, STE.4 erty. There was a time when property ownership meant the owner PAHRUMP, NV 89048 could develop land any way he or she saw fit and be assured the (702) 751-2005 land could not be confiscated. (800) 254-3896 m FAX (702) 751-1601 But as the rights of the property owner continue to erode in the face of E [email protected] eminent domain and increased government control, the only thing owners A "CHEAP" VACATION can count on is they will pay taxes on the land they purchase. They are at the IS OFTEN THE MOST COSTLY MISTAKE! mercy of city and county governments, planning commissions and home- owners associations as to what, when and how they can build. Perhaps more than any other state in the nation, Nevada has a need for zon- ing and some controls over development. SINCE • I985 But, with those in authority dictating even the smallest-details in develop ments, land owners often times view the "approval bureaucracy" as an ~BUSINESS adversary that costs time and money. I understand government employees and elected officials involved in steering the development of this state ~Q!lRti~L Business Magazine have their work cut out fo r them. But, what I don't understand is why we • In-Depth Editorial Features allow terms like, "continuity of design" and "aesthetically pleasing" to halt • Informative Columns • Business Indicators projects and cost private enterprise millions of dollars. Just when developers • Top Rank 1 evada think they understand the system and what is required of them ... the rules • Building 'evada change. The regulations have gotten so strict that a businessman cannot bui ld • Commentary a personal bathroom adjoining his office unless it's handicapped equipped. • Lifestyle The rationalization is that someday a handicapped person may buy the • Politics • & Morel office and need to use the facilities. Come on! Launch Your Subscription Today! I fully support the requirements of all public areas being handicapped accessible. But something major is wrong when government dictates the size ONE YEAR and equipment of your personal john. Save 26o/o If ownership means we can do whatever we want with our property ... TWO YEARS $ it appears that none of us is a property owner. 73 COMMENTS? e-mail: [email protected] Call1WW 702-735-7003
Februarv 1998 • t\el'ada Business journal j From the Editor NB]'s Top 50: Choosing the Best of the Best
tributors to the magazine and our readers. years, while others are relative newcom Those included in the final version. con ers. Whether nearing retirement, or just tained in this publication. are people who beginning to make a mark, the Top 50 received multiple recommendations. continue to impact the business climate CONNIE BRENNAN Editor Aside from business achievements, and quality of li fe in Nevada. each is heavily involved in organizations Because Nevada is so diverse, busi ness n a state that's seen blistering growth that improve the quality of life in his or and commun.ity influence is reflected in - spurred by movers and shakers who her community. In many cases, the indi different ways in different communities. I continue to make a difference in the vidual chairs or serves on organizations N BJ's Top 50 includes people from the communities in whi ch they live and work and committees too numerous to mention. major metropolitan centers as well as - selecting the Top 50 was no easy task. Those chosen who happen to hold a leaders in rural evada. I'm sure many will wonder why some public or elected position were included Arguments can (and probably will) be obviously influential people were omitted with absolutely no consideration as to up made for people not on the li st, as cases from our Ji st, while others not as widely coming elections. They. like everyone on will be made against some who are. In known, were included. the li st, were judged based on their conui any case. each and every one in the The original list was a compilation of butions to the state. Top 50 has made a tangible contribution recommendations from our Editorial Readers may also note many have toward making our state a better place Board, community leaders, regular con- helped shape the Silver State for several to live and work. • COMMENTS? e-mail: [email protected]
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6 Nevada Business journal • Feburary 1998 February 1998 I CONTENTS Volume 13 - No. 2
Features 9 Nevada's Cutting Edge Telecommunications BY DAVID HOFSTEDE Despite the Silver State's small stature, its telecommunications TOP 50 infrastructure is the envy of many states. Do you recognize 20 Selecting a Professional BY usA wErss-MCQUERREY anyone f rom our Top 50 photo album? Ad agent, accountant or attorney, when hiring a professional, Here's a list of names look for someone dedicated to helping you achieve yow· specific goals. to spark your memory: NEVADA'S TOP 50 LEADERS Lynn Atcheson jerry Keller 23 Bob Burn TimKrump NEVADA BUSINESS jOURNAL recognizes forward-thinking, Robert Campbell Michael Lee community-minded individuals instrumental in shaping Nevada. Tim Cashman Charles Lenzie T.J Day Bob Reding 61 HEALTH & FITNESS BY ]EN IFER ROBISON Norman Dianda Steve Riddell Creating a Healthier Nevada james Duddleston Brian Sandoval Mark Fine judy Simpson Preventive care is the ticket to improving Nevada's low health status. Fred Gibson George Smith Nevadans Get into Shape john Goolsby Tito Tiberti Health club membership is on the rise. Tim Hafen Patricia \Vade Bill Hale .Maurice Washington Give up? Matcb tbe mtmber below eacb 70 TopRank Nevada STATEWIDE BOOK OF LISTS RESEARCH BY usA MAGUIRE pboto to tbe corresponding mmzber hz tbe ENGINEERING FIR.I\1S • COMMERCW. REAL ESTATE COMPANIES alpbabetical listing beginning on page 23. EMPLOYMENT AGENCIES • RESIDE! TIM. REAL ESTATE BROKERAGES
37 OFFICE SPACE - SHOULD YOU LEASE OR BUY? BY JENt
Departments 5 COMMENTARY BY LYLE BRE.\'NAN 56 INSIDE POLITICS BY MICHAEL SULLIVA.N 6 FROM TilE EDITOR Paycheck Protecti on controversy. . 57 TAX TIPS BY NEVADA CPAs 32 EXECUTIVE PROFILE BY LISA WEISS-MCQUERREY Founder of Vega Enterplises, Obtaining the 1ight insurance. Ray Vega, stays close to his roots. 58 CUTIING EDGE BY DAVID STIPECH 33 AT TilE TOP BY K>\THlEE!'\ FOLEY Ali-in-one office machines. MGC Communications - Capitalizing 60 BUSINESS STRATEGIES BY GEORGE FULLER Nevada Dance Theatre on the 1996 Telecommunications Act Using outside expertise. Page 53 53 LIFESTILES BY K>\THLEE'\ FOLEY 77 NEVADA BRIEFS Performing Arts Nevada Festival Ballet - Reno 79 PEOPLE ON TilE MOVE Reno Philharmonic 81 BUSINESS INDICATORS BY R. KEITH SCHWER Nevada Dance Theatre - Las Vegas Hai'IJ' Reid 55 SPEAKING FOR NEVADA BY HARRY REID 82 COFFEE BREAK BY JOE M iLLJCH Page 55 Telecommunications - Changing our world. Join the Big Brother fan club.
Februa"' 1998 • Ne\'ada Business journal 7 AT&T Digital PCS customers don't have to shop around to get a better deal.
AT&T has always had the largest digital wireless network in 'North America. Then we gave you nine Western states with no roaming charges. And in 1998, you'll be getting more benefits. Automatically.
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© 1998 AT&T. Available on digital PCS calling plans; may require 12-month service commitment with fee for early termination. Nine Western states home service area includes AK. HI. WA, OR. CA. NV, ID. UT, and CO. In Las Vegas, airtime is billed in half-minute increments and rounded up co the next half-minute. In Reno, airtime is billed in one-minute in crements and rounded up to the next full minute. 15¢ long distance rate requires selection of AT&T long Distance service. Other terms. conditions. and exclusions apply. \ \ ...s:::::::: \ \ TflfCOHHUHICATIOHS \ \ c= \c::::::::) eep ing up with the needs of a booming state's businesses and in HfUADA f dg e residents is no eas~ task. especiall~ for such a rapidl~
euoluing industr~ as the te lecommun ications bus ine ss.
Grow ing numbers of techn o log~ -s a uu ~ cons umers are
demanding euer higher standards of qualit~ from Heuada' s telecommunications prou iders
fortunatel~ . the indus tr ~ is compl~i n g . Rs telecommu- nicat ions companies across the state eHpand. residents
are enj o~ing one of the nation's most cutting -edge com - munications infrastructures. following is a discuss ton regarding the changing nature of our telecommunications
industr~ and its products. and how the~ will continue to
affect the wa~ Heuadans liue and conduct business .
HfURDR HHWOHK THf "fHUY" state's incumbent local phone service advance the telecommunications tools provider. "Back East, the Nevada network they already possess." Of OTHH STRUS is the envy of other states because of its The consumer base Emmert referred extensive and advanced nature. This was to is proliferating rapidly, causing her one of the first states to boast an all-digital to project substantial growth in Sprint's A!tho ugh Nevada is a small network. It also led the way in providing telecommunications infrastructure spend state from a consumer standpoint (with al equal access, and was one of the first to ing. "Sprint has added a great deal of fiber most 1.7 million residents), its telecommu give customers of other providers direct optics cable in recent years to accommo nications infrastructure is highly progres dialing capabilities." date Nevada's double-digit growth," she sive, and renowned nationwide for its Emmert attributes Nevada's status as a explained. "In 1996, we invested $ 120 mil modem capabilities. telecommunications leader in part to a so lion in establishing new facilities and "I transferred to Nevada after working phisticated populace. "My experience with switching capabilities [switching equip for telecommunications companies in the Nevada customer base has been that ment enables dial tones and such features Kansas City and Ohio," recounted Lou they actively demand the latest technol as Call Waiting]; last year's figure ap Emmert, vice-president and general man ogies," she explained. "Our state has proached $!45 million. This year we ex ager of Nevada operations for Sprint, the a group of very early adapters eager to pect to spend about $160 million on such
February 1998 • 'ievada Business journal 9 HUCOHHUHICRTIOHS IH HWRDR
··The amount of nications entails the use of digital PCS (Personal Communications Services). fiber optics cable we Digital service (as opposed to the tradi tional analog platform) encodes a cus now haue in Heuada tomer's voice into "computer-speak," ac cording to Halpin, allowing a network to equals about 20 .000 carry the voice more efficiently. When the voice data reaches the other end of a con total miles ... nection. the conversation is put back to gether, a process maximizing clearness. ·'Digital technology has improved the - LOU tHHERT. Sprint clarity of voice communication and uice president and reduced dropped or lost calls," Halpin general manager of explained. "Customers experience less sta Heuada operations tic and cross-talk, enhancing the overall conversational experience for cell phone enhancements. The amount of fiber-optics leading edge. It's easier for us, with our users. Digital PCS also lets us broaden the cable we now have in evada equals about smaller population clustered in two areas, features accompanying cell phone use; we 20,000 total miles." to bring innovati ons to the market." can now include serviCes normally associ "Most markets don't enjoy such exten While land-line capacity and quality ated with land-lines, such as Caller ID." sive connectivity for such a small geo encompass critical concerns for telecom According to Karen Kohler, marketing graphical area," noted Clark Peterson, munications ftrms and their customers, operations manager for the evada di vi general manager of NEXTLIN K. "Sprint constantly improving wireless technology sion of AT&T Wireless, the adoption of has a good fiber-optic network, and our is also in high demand. According to digital PCS by evada's wireless providers partnership with Prime Cable contributes Kevin Halpin, general manager of 360° substantial fiber. We're known more and Communications of Southern Nevada, the more as one of the premier telecommuni region features one of the coun try's more .. we·re known more and more as one of cations markets, and that's helping us highly developed wireless markets. attract more call centers and Internet "Southern evada represents one of the the premier telecommunications markets. service providers, for example." most successful markets when it comes to evada's telecommunications advan the adaptation of wireless services and the and that's helpinq us attract more call tages aren't confined to issues of quantity; penetration of wireless technology," according to Dick Bostdorff, vice-presi Halpin asserted. "Las Vegas has one of the centers and Internet seru ice prouiders ... dent and general manager of Nevada Bell, highest numbers of consumers owning and improving quality constitutes a top priori regularly using cellular phones. That's di - CLARK PETERSOH ty for the state's providers. rectly correlated to our 24-hour nature and HtHTLIHK general manager "All of our switching equipment is now the service industries characterizing our 100 percent digi tal," Bostdorff stated. market. Residents are constantly on the go, "That translates into consumer access to and they need to be in touch with their the most modern switching capacities families and businesses around the clock." available. Our customers benefit from more reliable service, in addition to a wide array of features, such as Automatic Call (H(HGIHG PHD DUCTS Back, Call Return and Caller ID." Nevada Bell, which serves most of the state (except Clark County), recently up Oue to their hectic lifestyles, graded di gital switching capabilities in evadans are always on the lookout for Pahrump, and anticipates bringing gear in technologies that impart convenience and Nevada's more remote regions up to speed reliability. The speed with which in the coming 24 to 36 months. evadans have acclimated themselves to "We're one of the few states that offers wireless innovations has led companies entirely digital technology with our net like 360° Communications toward an on works," Bostdorff added. "In terms of try going search for such technologies. A key ing new consumer services, we're on the development in wireless telecommu-
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Offer requires a commitment on a S25 rat e plan or h1gher for 12 months. S25 credit will be posted on first bill. Offer to ma1ntain existing analog line in conjunction with new digital line requires one·year renewal of commitment on S17 .95 rate plan or higher. Subject to credit approval. S10 activation charges and all taxes apply. Dealer participation may vary. This offer not available in con1unaion with anv other offer. Other restrictions mav aoolv. Offer exoires Februarv 14. 1998. * "Highest Overall Customer Satisfaaion Among Wireless Telephone Users 1n Las Veg as" in J. D. Power and Associates 1997 Wireless Customer Satisfaaion Study w. Study based on 10, 11 8 wireless telephone subscribers in 18 of the top US markets. The Las Vegas market includes Clark County. ------• HHCOHHUHICATIOHS IH HfUADA
has increased the infrastructure's call a pager, because our digital cell phones ac capacity. "We're able to process three commodate both functions." times as many cell phone calls as analog Currently, about 5 percent of the technology allows," she elaborated. "Aug market is utilizing digital cell phones, menting capacity has made it easier for according to Halpin. That number is callers to get through on cell phones." expected to rise, however. "Digital technology has streamlined "All carriers in the region are talking wireless telecommunications," Kohler about going digital, and 1998 is set to be added. "Digital cell phones, for example, the year of digital technology," Halpin can come with message-waiting indica asserted. "By next year at this time, we tors, so users don't need to take time out of expect the market share of digital cell their busy schedule to check voice-mail if phones will have doubled or tripled, to they don't have waiting messages. Also, about 10 or 15 percent." our digital cell phones can receive numer The 85 percent of consumers using ic and alpha-numeric [combinations of let analog cell phones can expect technologi ters and numbers] pages. Consumers no cal improvements, too. "We're offering longer have to carry both a cell phone and AMPS [Narrowband Analog Mobile Phone Service] technology," Halpin stated. ··southern Heuada represents one of the "W e're one of the few states that offers "This will impact analog users in much the same way as digital PCS affects digital cell most successful markets when it comes to entirely digital technology with our net phone users: increased call capacity and added features." the adaptation of wireless seruices. Las works . With our smaller populat ion clus Individual consumers won't be the only tered in two areas. if s easier to bring ones capitalizing on new products; expect Uegas has one of the highest numbers of Nevada's leading industries to apply new innouations to the market ·· wireless telecommunications innovations consumers using cellular phones ·· as well. Halpin.noted that 360° Communi -DICK BOSTOORFF cations recently inked a deal with a major - KEUIH HRLPIH Heuada Bell uice president Las Vegas hotel to offer wireless switch 360' Communications Southern Heuada qeneral manaqer and qeneral manaqer board services for visiting conventions and their attendees. "Rather than the tradition al land-line phone service supplied to most convention booths, our latest product prompt the caller to hit the number one, for attaches to a convention center's or hotel's example, to be automaticall y connected to PBX system," Halpin described. "When the guest's cell phone. We're receiving a cell phones routing through the system are lot of positive feedback regarding the within range of it, they work as cordless potential use of this technology." land-line phones, and are billed according NEXTLINK's Peterson observed that to local rates. When the customer steps much of the growth in telecommunications outside the PBX range, the phone converts technology will incorporate computer to cell phone capabilities and billing. Such encoded data. "We're already seeing prod technology can save a great deal of money ucts that digitize voices and translate them and time when running convention phone into data, and once that happens, there's lines. These new wireless PBX systems not a significant difference between voice integrate services so that consumers only and actual data," Peterson explained. "It all need to carry one phone." becomes data. Fiber-optics cables can By 1998's second quarter, 360° transmit data at tremendous speeds com Communications plans to afford hotels pared to conventional copper wire, and can the opportunity to furnish guests with handle more data as well. As we convert wireless phones. "If someone needs to applications such as video and voice to speak with a hotel guest, they'd only have data, we have the ability to expand what to dial the room number," Halpin ex we send. We can digitize a boxing match plained. "If the guest is out of the room from the MGM Grand, for example, and and is carrying a cell phone, a voice will send that as computer-encoded data."
12 Nevada Business journal. Feburary 1998 ------• HHCOHHUHICRTIOHS IH nURDR
AT&T Wireless is offering a newfangled THf HfGULRTOHV CLIHRTE product to make life more convenient for consumers, as well, according to Kohler. "Our PocketNet product allows con U nderstanding how Nevada sumers to access specialized, personal bas developed its leadership status in the Internet web pages," she described. telecommunications industry, as well as "Via their web page, they can enter a determining whether it can sustain that scheduler, for example. Delivery services position, requires a basic knowledge of Michael L. Diersen, B.S., M.B.A. find this type of product especially useful, the regulatory and legislative issues sur Professional Money Management because drivers can check on delivery rounding the business. Industry analysts for Discerning Investors"' schedules without having to return to agree that a lack of restrictive regulatory the distribution center or take time out of policies has fomented the state's telecom • Managed No-Load Funds their day to phone in for scheduling munications growth. The Telecommunica • Privately Managed Stock and service information." tions Act of 1996 mandated the opening of & Bond Accounts For land-line providers, carrying data local markets to more than one telephone has become a critical concept as well. service provider; historically, regions have •IRA Rollovers "Our network has traditionally carried been served by a single provider. • Business Retirement Plans
primarily voice communication, with a "The federal Telecommunications Act WEDBUSH little bit of data," Sprint's Emmert said. of 1996, combined with the efforts of MORGAN SECURITIES Investment Advisory, Inc. I "However, our customers are asking for the Nevada Public Utilities Commission wwrN.managingmoney.com www.wedbush .com a network that can accommodate more [PUC], has made local markets more com 3980 Howard Hughes Pkwy., Suite 300 data. Our new products gravitate toward petitive," Emmert asserted. "Since the Act Las Vegas , NV 89109-0992 those capable of handling multimedia was passed, 48 companies have filed with and data applications. the commission requesting to serve as 702-732-45 71 "We're working more in the realm of competitive local exchange companies. Computer Telephony Integration," contin Thirty-nine have received certification ued Emmert. "This will provide con from the PUC, and 11 of those already sumers with additional methods for have interconnection agreements with us If you're having a communicating between telephones and and are operating." personal computers. Customers can re According to Sharon Thomas, director M[~T ING 0~ T~~ MINDS trieve e-mail and voice-mail from various of regulatory operations for the Public locations, and can fax directly from their Utilities Commission, the state's telecom We have the perfect location PC, all while utilizing different media." munications industry in general has rapid Nevada Bell is concentrating on ly spread in recent years. "aggressively expanding fiber-optics "As competition has developed in long routes throughout Nevada," Bostdorff distance markets, for instance, the indus noted. "We're about 18 months away from try has gone from a handful of telecom the completion of a fiber route spanning munications companies to nearly 500 the entire state. We're working with the licensed in the state today," Thomas stat BLM to acquire land for that, and we're ed. "The introduction of competition into partnering with smaller local providers local markets, while ju t beginning, bas and Sprint to provide Nevadans with a likewise stimulated more firm s and addi reliable, fully-connected network." tional investment in the market, such as Bostdorff added that Nevada Bell plans switching and transport facilities in Las to increase the availability of the Internet Vegas. As part of the Public Utilities Com products and services it provides, along mission, we do everything we can to pro • Meeti ngs/Seminars • Smdl l/ldrgeG rou ps with more consumer-oriented packages. mote comoetition where it will work. and • Tra iu iu y /T~)(iuy · liuur (y/Ooi(y ~o (~ ~ "We're assembling partnerships with otherwise act as an effective surrogate for other telecommunications-related com competition where it isn't as effective." • Minutes from lds Vegds panies to create bundles of service," he "The Telecommunications Act of 1996 described. "People won't have to call has allowed us to enter into areas and ~bNDb~SON CONYbNTION CbNH~ several places to purchase or service product markets previously closed to us," 200 Water St. • ~enderson , NV ~90 1 5 their phones, phone lines and other noted AT&T Wireless's Kohler. "It's defi (702) 565-2171 • rax (702) 565-2177 telecommunications components." nitely benefited the industry by lifting
February 1998 • Nevada Business Journal 13 ------~ TELECOHHUHICRTIOHS IH HWRDR
"The PocketHet product from RT~T try, we need the ability to change things serving every communications need." more quickly if we're going to sustain Halpin expects the state's wireless mar Wireless allows consumers to access truly fair competition in the marketplace," ket to remain poised at the cutting edge. Nevada Bell's Bostdorff contended. "Cur "We'll see more Nevadans choosing wire rently, it takes a long time to get rate less phones as their primary source of specialized. personal internet web paqes. changes through the commission struc communication - perhaps even giving cell ture, and resolving questions of who can technology precedence over land-line Uia their web paqe. they can enter a provide service in what areas can be just phones," he predicted. "As with any other as time-consuming. With a constantly technology, the initial investment and the changing industry, we need to continually costs of using cell phones continue to de scheduler. for example Oeliuery seruices remind ourselves of the importance of cline over time. The mobility aspect is the maintaining a regulatory atmosphere that key. As the convenience of cell phones fi nd this type of pro duct especially use- protects consumers." couples with increased affordability, peo ·Maintaining a consistent policy env i ple will prefer wireless technology. We fuL because driuers can check on deliuery ronment can be challenging in an industry may see some resultant product shake-ups characterized by continual evolution. in the marketplace when that happens." "The regulatory climate is in a state of Averting such industry shake-ups will schedules without hauinq to return to the change as we attempt to encourage com absorb an increasing amount of time for petition and refocus our efforts on con telecommunications firms wishing to stay distri bution center or phone in ." sumer education, reliability, service quali competitive in a hotly contested market. ty and other regulatory issues that have Analysts and experts proffer a broad range become increasingly important as markets of advice for companies seeking to thrive. evolve," Thomas said. "Companies who want to remain suc KAREH KOHLER. AT&T Wireless Heuada cessful are going to have to be very re diuision marketinq operations manaqer mfUTUH~ sponsive to consumers' needs," asserted Peterson of NEXTLINK. "Our market pos sesses very unique demands arising from boundaries and enabling companies like The federal and state govern the nature of the industries sustaining our ours to get involved in providing local ments' relatively hands-off regulatory economy, and that will require substantial service, for example." proclivities have most industry experts custornization of servic.es. Wireless phone "In general, decisions at a national level predicting a bright future for Nevada's service consumers need companies that have meant that wireless services remain telecommunications industry. can quickly and effectively respond to fairly unregulated," noted Halpin, of 360° "The way competition and services are their distinctive requirements." Communications. "We're finding that growing now to accommodate the pop Peterson added that having their own most of our industry's governrnental rela ulation represents a strong indication that facilities and networks will be essential to tions focus on two issues: building out the our industry won't slow down," claimed companies' success. "If we didn't have wireless network and employing wireless Sprint's Emmert. our own fiber-optics system, our hands technology to better serve constituents. ''We foresee a real win-win situation for would be tied," he asserted. "Once a com When we build cellular towers, we need consumers as telecommunications compa pany has its own network in place, the im local government support for zoning and nies provide consistently better products," portant part becomes customizing it." other related concerns, so we make sure stated Kohler, of AT&T Wireless. "We Emmert noted that companies will need we're developing in accordance with perceive future consumer demand heading to provide a multitude of services, so con their wishes. Additionally, we're striving toward the preference for one phone num sumers can find all their telecommunica to be the best possible business partner as ber to serve all communications needs. tions needs met via one business. "Sprint the government seeks to enhance tele People won't want or need separate phone is extremely well-positioned for compet communications options for consumers. numbers for offices, fax machines and ing because we have all the components We don't foresee substantial regulation, personal phone lines. They'll have wire of telecommunications services today's especially as competition emerges and less technology at home that charges them consumers want," she declared. "We offer improves the market on its own. Competi flat service rates while they're within a Internet capabilities, wireless products tion is corning to the market, and that's certain range, but converts to cell phone and long-distance services, among other great for consumers - it tends to bring out service once they're out of that range. This products. Our customers tell us they want the best in an industry." will benefit consumers by simplifying to buy everything from one provider; that "Our regulatory entity is one that tries telecommunications; they'll also be able seems to be the direction in which the to do its best for the state, but as an indus- to take advantage of package discounts industry is heading."
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vices and products. Furnishing area busi 360' Communications recently nesses with those advanced technologies compels us to stay ahead of the game." introduced wireless switch- "Central to ensuring Nevada's telecom munications industry is highly competi board seruices for conuen- tive compared to other states includes making our business environment friendly tio neers. The product attaches to telecommunications companies, and keeping it easy to do business here," to a conuention center or hotel Bostdorff explained. "We have to impart the attitude that we want such companies PBH system . When cell phones here, investing in Nevada. We have a terrific state, and the telecommunications routinq throuqh the system industry will continue to serve it well." NEXTLINK's Peterson agrees with the are within ranqe. they work assessment that competition plays a vital role in enhancing overall industry quality, as cordless land-line phones. and can help Nevada retain its reputation as a state with highly advanced telecom and are billed accordinq to munications products and networks. But he worries about whether the market will local rates . Outside the PBH continue to cultivate such competition. "Although our environment is relatively ranqe. the phone conuerts to encouraging of competition from emerg ing providers, the bundling of services cellular capacity and billinq some firms are undertaking might hurt smaller, younger competitors in the long run," Peterson asserted. "As individual Bostdorff's philosophy with regard to we realize the importance of contributing companies offer both local and long-dis staying competitive is composed of two positively to the state's telecommunica tance service, the profit margins of local si mple elements: "Fair cost and terrific tions industry. Technology is changing so only providers may erode [because such service. Part of that great service must quickly; the companies who survive will companies can't offset lower base local come in the form of educating consumers be those making it easy and convenient for rates with higher long-distance fees] ." regarding the extensive range of telecom businesses and residents to achieve their "Telecommunications competition is in munications options at their disposal," he telecommunications objectives." its very early infancy right now," Peterson noted. "There's a great deal of over-ag While individual companies concen continued. "NEXTLINK and a couple of gressive marketing of new products out trate on expanding market share and com others are just beginning to offer alterna there, many of which are overrated by the peting effectively, the telecommunications tives to the predominant service pr<)VIder.s..- companies pushing them. It's difficult for industry as a whole must band together to It's essential to make sure we continue consumers to know whether a particular focus on sustaining Nevada's enviable to allow laws and regulatory policies to service will fit their needs, so we need to leadership position. foster competition, because that's wb.a: wage an educational campaign to keep "Our tourism industry is phenomenal, encourages us to improve products, while consumers informed about the truly high and it requires that we stay current on keeping consumer costs low." quality telecommunications options." telecommunications offerings, especially The primary resource Nevada's tele Halpin cites two paramount concerns as trade shows come to town," Halpin communications business possesse for Nevada's wireless providers. "First, declared. "The technological nature of leaders who harbor a clear focus of where the clarity of wireless communications COMDEX and CES is such that we have competition and product trends are 1 will constitute the single most important to remain competitive. Also, as a service ing the industry. Consumers can 1 determinant of success in our market," he oriented town, we attract visitors who forward to a legion of unique and hi~ asserted. "Second, customer service will expect the best from Las Vegas. That modem products, while the rest of · be important. We view ourselves as a local means businesses must provide an country looks to the state as a model company employing 300 residents, and unparalleled level of communications ser- telecommunications innovation.
16 Nevada Business Journal • Feburary 1998 AD V E RTO R AL
Sprint!! Nevada Part of the Sprint Family
print is a worldwide corporation with more than 50,000 employ ees. While many people recog nize Sprint as a long-distance company, its operations are Smuch more diverse. With corporate headquarters in Kansas City, Sprint provides an array of telecommunica tions services including local, wireless, Sprint has been awarded an exclusive five-year contract to provide pay-phone Internet, data transfer and long dis service at McCarran International A irport. The contract is effective Ma_' 15 1998. tance. The company has formed North American alliances with Canada and Global One is a joint venture with than 813,000 phone lines in Southern Mexico and global business alliances Deutsche Telekom and France Telecom Nevada. The company invested approx with France and Germany. to provide seamless global telecommu imately $145 million in infrastructure To be successful in the 21st century, nications services to business, residen during 1997 and $120 million in 1996. Sprint recognizes the need to be a full tial and telecom carrier markets world As part of its investment over the service company with broad-based wide. The partners achieve efficiencies years, Sprint has designed and imple resources and knowledge. As the tele by combining many international as mented technology and facilities in communications industry continues to sets while operating separately in each the Las Vegas valley that enhance evolve, Sprint is developing new busi of their own domestic markets. the capability and quality of service. ness opportunities while maintaining Two of Sprint's core business opera For example, SONET Ring technology its core operations. Two of the emerg tions include long distance and local ensures customers get uninterrupted ing business operations within the telecommunications. The long-distance service even if a phone cable gets cut. company are Sprint PCS (personal com division provides voice, video and data In addition, the company has installed munications services) and Global One. services to more than 8 million resi 100 percent digital switching, which Sprint PCS serves the growing market dential, business and government cus provides higher data speeds for cus of wireless subscribers in the United tomers. Sprint operates the only tomers who use modems. Digital States who are expected to more than nationwide 100 percent digital, fiber switching also provides the capability triple by 2005. By partnering with some optic network in the United States. of custom-calling features. of the nation's largest cable television The local telecommunications divi Sprint offers 28 custom-calling fea firms, Sprint is building a single wire sion provides local phone service in 19 tures to its residential and small less technology network throughout states, including Nevada, with more business customers. Many of the call the country that will provide 100 per than 7 million customers. Sprint of ing features are available on a monthly cent digital PCS service. Customers will Nevada provides service to most of or per-use basis. TOTAL NUMBER is enjoy clearer, more secure and more Clark County. At the end of 1997, Sprint one of the newest calling features. It convenient communications. had nearly 1,900 employees and more allows customers to route calls, pages,
I Nevada Business Journal I ADV E RTOR A L
Sprint is deploying technology to move customer information faster, more reliably and more cost-effectively. Sales representatives pro vide a full menu of voice, data and video services - including the enabling equipment - for customers. faxes and voice mail to one number. Three-way Calling allows a customer to have a telephone conversation simul In 1997, Sprint invested approximately $145 million in infrastructure. taneously with two people at different locations, while TOTAL VOICE dialing One of the new areas of focus invests in the growth, diversity and lets customers program and call up to for Sprint of Nevada is the local pay well-being of the communities it is a 25 numbers with the sound of their phone market. The Las Vegas pay part of by donating and supporting voices. Sprint Information Services is phone market is extremely competitive organizations dedicated to improving also a new product. It provides up-to because of the large number of the overall quality of life in the commu date information on local and national tourists. Sprint is concentrating on nities Sprint employees live and work. news, weather, sports and entertain upgrading existing equipment while The company works closely with Lied ment. Customers need a telephone re-emphasizing its capability as a ser Discovery Children's Museum, Nevada with a screen, such as Sprint's Power vice provider to current and potential Dance Theater, United Way of Southern Touch 350, to use the service. customers, such as the resort proper Nevada, Desert Research Institute, To directly serve medium-to-large ties, which account for the vast majori Clark County School District, and other sized businesses, Sprint of Nevada ty of the public pay-phone market in civic and business organizations. Sprint has more than 150 employees in its Southern Nevada. of Nevada donates hundreds of thou Business Markets Organization. Sprint The company is also completely re sands of dollars annually to local, non is deploying technology to move cus vamping its Carrier Markets Organiza profit organizations and employees do tomer information faster, more reliably tion to enhance customer satisfaction nate hundreds of hours of personal and more cost effectively. Sales repre and improve efficiency. Carrier Markets time as volunteers. sentatives provide a full menu of voice, focuses on selling and servicing net data and video services - including the work capacity and systems support to Sprint of Nevada contacts: enabling equipment - for customers. Interexchange carriers, as well as wire Service personnel closely monitor cus less service providers and competitive LOU EMMERT tomer accounts to develop solutions local exchange carriers. Sprint of VICE PRESIDENT AND GENERAL and ensure requests are met. Service Nevada technology platforms support MANAGER OF NEVADA OPERATIONS personnel also coordinate planning sophisticated network products and (702) 244-6050 with local municipalities and business services such as high capacity data leaders to identify additional infra transport, Internet access, Integrated JAIME JONES structure needs associated with the Services Digital Network (ISDN) and DIRECTOR OF BUSINESS MARKETS growth in Southern Nevada. Through Frame Relay. A variety of other services (702) 244-6200 this commitment, Sprint ensures cus are available including billing and col tomers have the newest transport tech lection, data-base services, mainte DARRYl LYNN nology, such as Asynchronous Transfer nance and provisioning. GENERAL MANAGER OF PUBLIC Mode (ATM) and Frame Relay, to stay Sprint of Nevada is an active mem ACCESS (PAY PHONES) competitive within their industries. ber of the community. The company (702) 244-1639
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BY LISA WEISS MCQU ERREY
pen the yellow pages and can form a personal relationship with. Ask experi ence with little or no potential for you're faced wi th hu ndreds questions. Does the company you're inter conflict of interest. of choices when it comes to viewing share your goals for your busi Marti n Greenbaum, president of protess10na1 serv1ces. n acn ness·r u oes me nrm nave me alJlll[y Lu cn::all v t; D y ucu t(ll.;~ Ull:., lih.C II ~ ~Cl 20 Nevada Business journal • Feburary 1998 have to immediately jump in to a full the pricing needs of the small business blown campaign, but it's also unwise to ADVERTISING & person. A company just needs to ask, 'Are purchase sporadic hit-and-miss advertis PUBLIC RELATIONS we going public?,' This may help make ing. Let the agency you choose help you CHECKLIST the decision of what size firm to retain." use your advertising dollars as an invest Ortwin says its important to look for ment rather than an expense." • Ask for client list & referrals financial representation with a company Greenbaum also advises consumers to • Outline your budget, and that has expertise in your specific indus ask potential ad agencies for a clientele try. "Ask the accounting firms you're in choose a company willing to list and for referrals. "It's important to terviewing if they've had a peer review," work within that limitatirm find out where the strength of an agency suggests Ortwin. "If you're looking at a lies," explains Greenbaum. "Go with one • Ask if the ageiU:V represents large firm with offices in more than one that has expertise in your industry and is any business with which you state, make sure it has adequate local re similar in size. If you 're a mid-sized com are in direct competition sources as well as access to a wider range pany, go with a mid-sized agency. It's of consultants." • Get referrals ji·om lmsiness more cost effective." Ortwin says that when a potential client organizations and chambers of If you're a small business, or need spe is "shopping" Deloitte & Touche, they cialized services, Greenbaum says a full commerce usually ask to see a proposal of services. service agency may not always be your • Jlake sure the agency under "A good firm will put together a proposal best choice. "As a full-service agency, we stands what you are tiJ'in,l!, to outlining the qualifications of the com put together teams of people to work with accom(J/ish with rrmr (/(lvPrtis pany, address expertise in its particular each client from research clear through to iug dollars area and include resumes of the people implementing the marketing strategy," who would be working on the account. says Greenbaum. "But if all you need is a The bottom line is, you need to find a press release, go to aPR [public relations] good mesh of personalities." firm. The same goes for creative design hen it comes to selecting a firms and media buying operations. When financial planner or tax ad you need one specific service this is the visor, many companies are ACCOUNTING & way to go." However, Greenbaum cau • unsure of how much or TAX SERVICES tions, "The only problem with going this what kind of assistance they need, or for CHECKLIST direction is that you lose the benefits of that matter, if they need any help at all. • Look for expertise within your having an overall, long-term marketing "The first question to ask yourself is specific industiJ' plan in place to meet your needs for what do you need from an audit and tax both today and tomorrow. Full-service services standpoint," explains Deloitte & • Ask if firm has fwd a peer agencies have departments that work in Touche's Audit Partner Jeff Ortwin. "If a review conjunction with each other to meet all business is public, or intends to go public, • :llake sure large natioual and of your goals." they need to select a firm in the FCC Prac intenwtioual firms have ade A reputable advertising agency interest tice Section. You also should ask yourself ed in your business will sit down with you if you need access to a firm with a nation quate local resources and assess your goals, research your com al and international consulting network." • Iuquire about potential couflict pany and the market, and develop a com Ortwin adds, "Underwriters and attorneys of iuterest with existin!!, clients prehensive marketing plan outlining a often refer clients to Big Six firms if they • Request refereuces course of action for investing your adver need complex assistance. There's a differ tising dollars. ence between needing someone to prepare Greenbaum recommends that once you a tax return as compared to requiring the find a comfortable fit with an agency, sit services of a business advisor to help you hen does a company need back and let them do their job, because it plan for the future." to retain legal services? may take a while before the results are Large firms like Deloitte & Touche pro "Businesses usually decide manifested. "Keep in mind once you se vide statewide services including a high • they need an attorney when lect an agency, we're going to be part of end professional temporary and perma something comes up," explains Joe Brown your team and your goals become our nent placement service. Larger operations of Jones Vargas. "It's usually tax conse goals. There's no get-rich-quick overnight also draw on numerous networks of ex quences, a lawsuit- something that makes scheme when it comes to advertising. pertise within the company. "In this sense, the decision for them." Laughs Brown, Don't expect to see dramatic results for it's difficult for a large firm to compete "As many jokes as there are about law several months." with a small firm which can provide for yers, you hate 'em until you need one!" February 1998 • Nevada Business Journal 21 Brown explains the days of general 25 Years of Telecommunications Experience legal practice have given way to attorneys SERVICES WE OFFER: who specialize in one field or another. - Complete Installation of New & Used Telephone Systems Says Brown, "Obviously you want to look - Norstar Products for someone with a reputation and experi - Equipment Warranties - Data Cabling I Fiber Optics ence in your area. You can ask for client - long Distance Services references and even check with the coun - Payphones ty bar association. They'll tell you if the "Products to Depend on firm you're asking about has any ethical Service to Count On · complaints, or a history of complaints against them." As with most other professional ser vices, Brown says reputable lawyers will tell you up front if they have a conflict of WE HAKE AGWI O'AM... interest in terms of legal representation. "You not only want to get someone com AND EVEN BEIRR LEMONADE. petent, but you also need to look for some one who is a good communicator," says Brown. "You hear complaints about attor neys who don't keep in touch. I tell attorneys to return calls no matter once, to the client, their case is the one and it should be treated that way.- on-staff and in-house? in need of legal services should rn1n""-....,... putting an attorney on retainer or one full time. This way, when som ~ comes up, you've got a working rel ship already established and you someone on stand-by." Adds B "There are a lot of qualified au looking for work. Many come from where they've developed a comf Remember your first business? Your best friend down the block became your partner. Mom's kitchen and a piggy bank provided your financing. And together, you could accomplish anything. AF. your business goals have grown, your financial needs have also grown. At Community Bank, we UDdmtand your 6nancial needs and take pride in helping you realize your dreams through CAlllllllacial 1om .-~ programs tailored to your business. .... Simply, "we make loans happen and dreams come true." COMMUNI1Y BANK Call Today! 702-878-0700 OF EVADA 1400 South Rainbow Bhd. (Open Saturdays) & 2788 South Maryland Pkwy. 22 Nevada Business journal • Feburary 1998 NEVADgs OP 50 LEADERS n recent years, Nevada has earned a And, just as importantly, each demon national reputation of being pro .strates a willingness to give back to the I business. But the Silver State's com community in ways that improve the merce-friendly atmosphere didn't happen quality of life for all Nevadans. overnight and it didn't happen by For reference purposes, names are listed accident. The following Nevadans are in alphabetical order. To find out if you all instrumental in shaping the economic correctly identified an executive on our landscape within our borders. cover, refer to the corresponding number. BR CE BR.E§LO T ellis Air Force Base Support COMMUNITYI~'VOLVEMENT ....-- -• . ' Mayor Team, UNLV President's YMCA, LV Chamber, Rotary, City of Sparks Assn ., evada Foreign Tt·ade Summet·lin Medical Center, Zone Authority, Catholic evada Taxpayer s Assn. PROFESSIONAL POSITIONS Conununity Services, nited Turner Network Sports, Way, Boys & Girls Clubs, EDUCATION Minor Advertising Keystone Club, HELP of So. UNR , Univet·sity of Vice President of Marketing evada, the Nature Conser California, Irvine Communications COMM 1 'ITY ll'I'VOLVEMENT vancy, NDOW, Las Vegas Cit Washoe Health System Reno-Sparks Convention' & izen's Advisory Committee Visitot·s Authot·ity, MDA, BOB BUR T PROFESSIO 'AL POSITIO 'S Easter Seals, Heart Assn., HO. ORS Harrah's Reno, Sierra Make-A-Wish, Truckee Appointed hy President Pacific Power Company, Meadows Boys & Girls Club, Ronald Reagan to serve on Congressman Jim Santini National Bowling Stadium U.S. Foreign Claims Settle ment Commission, and as a COMMUNITY INVOLVEMENT HOI ORS boat·d member of the State evada Women's Fund, P eabody Award for Broad Justice Institute President and ' CED, Truckee Meadows casting Excellence, Nevada Chief Executive Officer Tomorrow, Reno Spon scaster of the Year EDUCATION Washoe Health Systems Philharmonic, EDAWN University of Virginia, ED CATIO. ' Washington & Lee ·niversity PROFESSIO 'AL POSITIONS HO 'ORS niversity of Missouri Altet·na Care Corp. , UNR President's Medal and No. evada Medical Centet·, Professional Achievement 'MARK Smu·ise Medical Center, Award, Academy of Women BRI(]) 1 T St. Rose de Lima Hospital, Achievers, Who's Who in .JBlRO Senior Vice Carson Tahoe Hospital U.S. Executives, Raymond President President of Smith Civic Leader of the ]ones Vargas Corporate & COMiVIUNITY IJ'I'VOLVEMENT Year Government Relations Forum fot· a Common PROFESSIONAL POSITI01 S Howard Hughes Corporation Agenda, EDAWN, EDUCATION Jones, Jones, Close & Brown nited Way, Sierra, -R PROFESSIO AL POSITIONS nivet·sity of Nevada COMMUNITY 11\'VOLVEMENT The Carrara Group, Legisla Foundation, Reno Cancer NDA, LV Chamber, evada tive Assistant .S. Senate, Foundation, Rotary Test Site Development Corp., Martin & Brown Advet·tising February 1998 • Nevada Business journal 23 HONORS Wilson, !£cCune, Vergin, BRIA T CRAM THEODORE J. DAY Who's Who Worldwide Frankovich & Hicks law fit·m : SLLperintendent of Schools ~ la rk CoLLnty School District EDUCATION COMMUl'I"'TY INVOLVEMENT Ne,~Haven College YMCA, Airport Authority of PROFESS IO. AL POSITIONS Washoe County, ' COT, Scottsdale Public Schools, Airport Authority of Washoe niversity of Nevada li.U))BERT County, UNR Wolf Pack Senior Partner CAl~BELL Boosters, Reno Downtown COMMUNITY INVOLVEMEt T Hale Day Gallagher Co. Renovations Assn., RSCVA nited Way, NDA, Boy Souts, America West PROFESSIOt -AL POSITIO 'S HONORS Airlines Foundation, 'evada Canadian Superior Oil, Ltd. , International Gaming & Institute for Contemporary Preston Q. Hale Co. Wagering Business Ganilng Art, Las Vegas Center for Hall of Fame, Nevada Food Children, Nevada Assn. of COMMUNITY I~'VOLVEMENT President & Beverage Director's Assn. Handicapped New America etwork, The Campbell Company Man of the Year, American Society of Industrial and Lung Assn. Distinguished HO ORS Office Realtors, Reno-Sparks PROFESSIONAL POSITIONS Commwuty Service Award, Nate Mack B'nai B' rith Chamber, WIN, EDAWN, City of Excelsior Springs, Nevada Hotelier of the Yeat· Distinguished Citizen of Citizens for Private Enter Mo., City of Hendet·son, the Year, 'evada prise, evada Taxpayers American Nevada Corp. , ED CATION Superintendent of the Year Assn., Nevada Development Southwest Gas Corp. , University of San Francisco Capital Corp., o. Nevada Transcontinental Properties EDUCATIO etwork, Regional Trans Arizona State University, portation, Prospectors Club COMMUNITY INVOLVEMENT 'niversity of tah, United Way, ' ellis Air Fot·ce Dixie Junior College, tab EDUCATION Base, Nevada Taxpayer s Stanford University, Assn., DA, Hendet·son and Linfield College LV Chambers of Co=erce, Rotary, So. 'evada Water JOE Authority, Henderson Devel CROWLEY FR?JUUE opment A '3'3n. , So. Ne.vad.a President §UEDEL Homebuilders Assn. , St. Rose President/Owner University of PAPA de Lima Hospital Cashman Cadillac Inc. Nevada, Reno Attorney General HONORS PROFESSIO AL POSITIONS PROFESSIONAL POSITIONS State of Nevada Past President, Hendet·son Cashman Equipment UNR since 1966, Author Chamber of Commet·ce, All PROFESSI01 AL POSIT! _ American City Delegation COMMUNITY L OLVEME T COMMUNITY I 1VOLVEME T evada Secretary of State. DRI Foundation, Nevada EDAWN, United Way, Thornton and Del Papa, EDUCATION Ta;\:payers Assn. , Las Vegas Ch. 5 Public Television, .S. Sen. Howard Cannon, Univet·sity of Missouri, Founders' Club, LV Cham Sierra Arts Foundation, Leslie Gray, .S . District Centt·al Michigan her, YMCA, Young Presi Rotary, NCAA Council and Judge Bruce Thompson, dents' Organization Pt·esidents Commission U.S. Sen. Alan Bible JI])O T HO 'ORS HONORS COMMUNITY INVOLVEME T CARANO Platinum Dealer, elected Former 1 CAA President evada Museum of Art, Chief to the Cadillac ational evada Women's Fund ExecLLtive Dealer Council, LV Chamber EDUCATION Advisory Comnilttee, Sierra Officer Circle of Excellence Univet·sity of Iowa, Califonua At·ts Foundation, Planned Eldorado Hotel & Casino State niversity, Fresno, Parenthood, YMCA, Las EDUCATIO ' University of Washington Vegas Center for Children, PROFESSIONAL POSITIONS Loyola Marymount Nevada Domestic & Family Bible, McDonald & Jensen University, Los Angeles Violence Prevention, Trust law firm , McDonald, Carano, for Private Lands, University 24 Nevada Business journal • Feburary 1998 of evada Board of Regents, the Year, Governor's Procla PROFESSIONAL POSITIO 'S DAVID Truckee Meadows Community mation fo r Adopt an Orphan PAWA, Inc., Las Vegas FUNK College, UNR College of Arts Abandoned Mine Program, Area Computer Traffic President, & Sciences, Friends of the UNR President's Medal, Computer System Northern University of Nevada Library No. Nevada Junior Achieve Nevada ment Business Leader s' Hall CO~~TYI~~OLVEMENT Region, HONORS of Fame, American Lung So. 1 evada Homebuildet·s SierraWest Bank Truckee Meadows Community Assn. Honor Award Assn. , American Consulting College Honorary Degree, Engineers Council, Boy PROFESS IONAL POSITIONS Soroptomist Women of Dis EDUCATION Scouts, LV Invitational Golf Banking industry for 34 tinction, CCCC Honorary De Reno High School, Carpen Tournament, CC School years, .S. Marine Cot·p s gree, CCJ Humanitarian of ters Apprentice Program District, Yotmg Presidents the Year, Paradise Democratic Organization, American COMMUNITY I~~O LVEMENT Club's Outstanding Democrat Public Works Assn., NDA, Nevada Community Reinvest of the Year, YWCA Woman of Institute of Transportation ment Corp. , Prospector's the Year, LV Chamber Women Engineet·s, Nevada Dance Club, Reno-Sparks Chamber, of Achievement, No. Nevada President and Theatre, Lied Discovery Reno Elks Club, EDAWN, Women Lawyers Assn. Out Chief Executive Children's Museum Nevada State Fair, YMCA standing Woman Lawyer Officer Norwest Bank of Nevada ED CATION HONORS EDUCATIO T Texas A&~ Univer sity Only evadan ever to UNR, George Washington PROFESSIONAL POSITIONS serve as director of the Uci·'"'""'-"''f, Har;ay,J. Uci·'"'""''-"''f ~~"l~Yi~'Zln Fcde:r--al ba-n~n t;~ A:rnca i ~.;tt u llcu.lh. .:; t ~ h~~u. Bank, Americorp Financial, in Washington, D.C. Inc., AMFED Financial, Inc., lntet· group Financial Corp., EDUCATIO.' Downs & Associates R , University of Washington COMMUNITY INVOLVEMENT Ch. 5 Public Television, evada Taxpayers Associa President tion, Las Vegas School Mark L. Fine & Associates President Growth Committee, Junior Q&D Construction Achievement, Reno-Sparks PROFESSIONAL POSITIONS and LV Chambet·s, Nevada Chemical Bank, Loeb , PROFESSIONAL POSITIONS Banket·s Assn. , EDAWN Rhoades & Co. , The Howard Sargent Showcases & Hughes Corp., American Fixture, Dianda & Sons, HO ORS evada Corp. Chairman All-Lite Aggregate 1993 Alumni of the Year, American Pacific Corp. Cal State Universi'ty COMMU ITTY li\~OLVEME l T COMMUNITY l l\'VOLVEMENT UNLV Foundation, City of PROFESSIONAL POSITIONS EDAWN, DRI, United Way, EDUCATIO T Las Vegas, evada Institute Pacific Engineering and Nevada Development Capital Cal State Univer sity, for Contemporary Art, Agassi Production Company of Fund Steering Committee, Sacramento Foundation, CC Business Nevada, Western Electro NDOT's Contract Claims Re Pat·tnership, NDA, Young Chetnical Co., Titanium view Board, Reno City Coun President's Organization, Metals Cot·p. cil Bond Advisory Board, Nevada Tax Commission City of Reno Development Service Advisory Talk Force, ED CATION COMMUNITY I~~OLVEMENT Washoe County School Dis University of Arizona evada Taxpayet·s Assn., trict, Master Plan Task Fot·ce State Commission on Mineral for Airport Authority Resout·ces, NDA, UNLV Foundation, Nature Conser HOI ORS vancy, CED, Amet·ican Red AGC's SIR Award and three President Cross, DRI Foundation, time winnet· of Contractor of G.C. Wallace, Inc. CC Health Services Agency February 1998 • Nevada Business journal 25 EDUCATIO Reno-Sparks Chamber, PROFESSIONAL POSITIONS • §{i) ffiR l R , Yale University, ·wiN, Nevada District Hafen & Hafen Realty Co. , HOLL][ TG§WORTH Colorado College Export Council Cottonwoods President and /"' CEO HO ORS COMMUNITY NVOLVEME 'T Nevada l evada Wodd Trade Council, Nevada State Division of Development E:•..-po rtet· of the Year Agricultw·e, Nevada Farm Authority Bureau Service Co. , R, Nevada Watet· Resout·ces PROFESSIONAL POSITIONS KE IN Assn ., Town of Pahrump, Bank of Las Vegas, Valley Gm 1 LV Distt·ict Bureau of Land Bank of Nevada, Pioneer R epublican Management, Nevada State Citizens Bank, Sun State President and Chief Candidate Agricultural Stabilization & Bank, Celebrity Bank, Executive Officer Governor of Conservation Service Boat·d , Churchill Consulting Howard Hughes Properties Nevada Valley Electric Assn. COMMUNITY ll\'VOLVEMENT PROFESSIONAL POSITIO ' S PROFESSIONAL POSITIOi\"S HONORS Boys & Girls Club, Rotary, Arthur Young & Company, CC School Distt·ict , ' R Distinguished Sen rice LV Executive Assn., 1 ew American Medicorp Pril\1erit Bank, UNLV, to Agl'icultm·e Awat·d Council on Economic Educa Southwest Gas Cot·p. tion, evadans for Solutions COMMUNITY I fVO LVEME T ED CATION UNLV Foundation, Boy COMMUNITY ll\'VOLVE. iENT Di.xie J uniot· College, Utah ED CATION Scouts, NDA, United Way, l ILV Foundation, l evada Eastem I ew Mexico Utuvet·sity DRI, LV Chamber, Nevada School Supet-intendents Tes t Site Development Corp. , Assn., DA, Boy Scouts, WIL1L11A.J.~ HALlE Las Vegas Founders Governor's Conunission to T Foundation, Las Vegas Study Fiscal Affairs of State LAVJEJRTY P erforming At·ts Centet· and Local Govet·nments, Jf 26 NeVl!da Business journal • Feburnry 1998 J1KII.«.JRY KJEJLLER lBRUCE~'E ~CHAELLEJE Nevada Test Site Corp. , President /CEO IDA , Nevada Taxpayer 's Bruce Layne Assn., Rotary & Associates HONORS PROFESSIONAL James Cashman Community POSITIONS Leader Awat·d, Multiple Sheriff Valley Bank of 'evada, President Sclerosis Society Silver Las Vegas Metropolitan Marsh & McLennan, Cash, Lee Brothers Leasing Hope Award Police Departme nt Sullivan & Cross PROFESSIOKAL POSITIONS EDUCATION PROFESSIONAL POSITIONS COMMUNITY l l\'VOLVEMENT Hertz Truck Rental and nivet·sity of Illinois Began police cat·eer in 1969 UNLV Foundation, evada Leasing, Lee Brothers Economic Education Cow1cil, Tmck Rental COMMUNITY INVOLVEMENT United Wa y, NDA, LV lR of the Board EDUCATIO T and CEO UNR ED CATIOI MGM Claremont McKenna College, Grand, Inc. UCLA Executive Vice President ICHAiRLE§ Krump Construction, Inc. PROFESSIONAL POSITIONS LENZ:H:JE Caesat·s World, Inc., LlUTHJEJR PROFESSIONAL POSITIO. 'S Republic Coq J. MACK, .JR. Jones Development Corp., Owner/Operator Joe E. Woods, Inc. COMMUNITY Il'>"VOLVEMENT McD01wlds UNLV Foundation , American R estaurants COMMUNITY INVOLVEMENT Gaming Assn., Ronald Reagan EDAWN, Executives Assn. Presidential Foundation, Chairman and Chief PROFESSIONAL POSITIONS of Reno, WIN, N 'DA, National Gaming Impact Executive Officer State of Nevada, .S. Small Reno Rodeo Assn., Ducks Study Co mmission Nevada Power Company Business Administration, Unlllnited , Boy Scouts U.S. Marine Corps HONORS PROFES IONAL POSITIONS HO! ORS USC's School of Business At·thur Anderson & Co., COMMUNITY INVOLVEMENT UNR Chief Justice of Student Administration Alumi of U.S. Army Habitat for Humanity, ludida1 Coutlcil tne Year Acward ' evada St at e AtMetic COMMUNITY 11\'\TOLVEMENT Conunission, U ! R Fonnda EDUCATION ED CATION Boy Scouts, fLV Founda- tion , Police Athletic Commis UNR, Arizona State sc tion, United Way, YMCA, sion, Police Athletic League, Feb ruary 1998 • Nevada Busi ness journal 27 Sierra Golden Arches, DR. EDUCATior· Leader of the Year Award, Boy Scouts, Washoe County ---RICHARD 1R , Lousiana Tech , UNR AlUDJni Assn. Faculty Airpot·t Authot·ity MOORE nivet·sity of Oklahoma, Mentor Award President nivet·sity of California HONORS Conununity EDUCATIO T UNR Distinguished Nevadan College of Southern Nevada San Jose State University, Award, 1CCJ Humanitarian Univet·sity of tah Award, Raymond I. Stnith PROFESSIONAL POSITIO ·s Civic Leader of the Year, Santa Monica College, J.C. P enny Golden Rule, Calif., Moorpark College, McDonalds Most Outstanding Calif. , San Bernardino Valley Operator College, Calif., San Jose niver sity, Calif. EDUCATION President /CEO, R eno Air UNR HONORS Amet·ican Assn. of Community PROFESSIOt AL POSITIONS Colleges Pacesetter Award Midway Airlines, Air Florida, Director of Advancement ~LLIAM .S. Ait· Force National Council of Juvenile MARTI COMi\ruNITY INVOLVEME -T and Family Court Judges President and National Governors Confet· COMMUNITY INVOLVEMENT Chief Executive ence, Nevada Job Training Reno-Sparks Chamber, PROFESSIONAL POSITIONS Officer Coordinating Council, NDA, Sparks Chamber, Clean Reno-Sparks Chamber, R Pioneer Citizen's Bank Boys & Girls Club, Big Energy Technologies, Inc., Foundation, California Poly Brother s & Big Sisters, Mayo r 's Conference technic University, U.S . Army PROFESSIONAL POSITIONS Sunbelt Communications Nevada National Bank, Education Foundation HONORS COMMUNITY INVOLVEMENT Nevada 1 ational Ranked top of the class in National Society of Fund Bancorpot·ation, EDUCATION .S. Air Force Pilot Training Raising Executives, Office of the Comptroller Claremont Men's College, Boy Scouts Leadership, of the Currency in Claremont, UC...Berkeley ED CATION Reno/Sparks Alumni Washington, D.C. California State Polytechnic Assn., WIN, Reno/Tahoe University, U.S. Air Force International Airport COMMUNITY INVOLVEME 'T ~LL_l!:.AJ.'o/1: RAGGIO Pilot Training, Southern SchoolJBusiness Partner ship Senator, State of Nevada Illinois niversity HONORS Program, Coalition 2000, Senior Partner Paul Harris Fellow, Cal Mayor's Comtnittee for a Vargas & Bartlett Polytechnic State University Better Community, DRI, MJ[CHAJEL Staff Member of the Year Nevada Test Site Develop PROFESSIONAL POSITIONS REED ment Corp. , 1DA, Nevada Washoe Co unty District Dean, College EDUCATION Development Capital Corp., Attorney, Senate Finance of Bztsiness California Polytechnic State United Way, Opportunity Comtnittee, Minority Leader, Administration University, BYU Village, CCJ, American M,.jm·ity T, .,,.rJ.,r University of Nevada. Reno Heart Assn. , Corp. for A Solar Technology & COMM ITY I~'VOLVEMENT PROFESS IO AL POSITIO ·s § G omcH Alternative Resources Lions Clnb, NCCJ, UNR E conotnics faculty, President Salvation Army UNR Gmduate fa culty, The Rogich HONORS UNR Chairman of Econotnics Communications Group Past president, Nevada HONORS Banker s Assn., served Named Most Effective COMMUNITY m OLVEMENT PROFESSIONAL POSIT! as .S. Representative State Legislator in a poll Reno-Sparks Chamber, WIN, R&R Advertising, Presid to the Cook Committee, published by The Ralston EDAWN, Hispanic Chmnber, Ronald Reagan's Tne da_ Switzerland Report, vo ted Outstanding Reno Rodeo Scholarship Team, assistant to Presid U.S. Pt·osecutor hy his peers, Connnittee George Bush, Pri.madonn.z EDUCATION AGC 's SIR Award, ational Resot·ts, Advisor to 1 e> University of Texas, Northern Chairman of American Legis HONORS Republican gnbernatorial Texas State University lative Exchange Council Raymond I. Stnith Civic candidate Kenny Guinn 28 Nevada Business journal • Feburary 1998 Lt T COMMUNITY INVOLVEMENT Leader of the Year, .JUJI}ITH §I:MJP>§())I HONO RS Community College of So. nominated for ational Bank of America Corp. Chief evada Foundation, J ewish Humanitarian Award Executive Officet· Award CC Library Foundation, CC Public Education Foundation EDUCATION EDUCATION White Water Teachet·s Californa State University, HO ORS Fullerton Ambassador to Iceland, Coordinator Accompanied former Soviet Partners in Education 'L..._. Premier Mikhail Gorbachev . IV:liJLLJLAL~ C. on nationwide tour of U.S. PROFESSIONAL POSITIONS THO:R""'TON.. Washoe County School Chairman of the Board EDUCATIO District, Junior Achievement Club Cal-Neva UNR COMMUNITY li'iVOLVEMENT PROFESSIONAL POSITIONS Leadership Reno-Sparks Donner Lake Village Resot·t , Assemblyman Alumni Assn., CCJ, Youth Sierra Development Co. , R.UTHE Stctte of Nevada as Resources, National Part Reno-Tahoe Co. , Reno-Tahoe Consultant Attorney nership Director's Network, Visitors Center, Ticket Boyd Gaming Gamboa, Sando·val & Stovall Festival of Trees, Center for Station, Reno-Tahoe Gaming Corporation Civic Education Academy, U .S. Air Fot·ce PROFESSIONAL POSITIONS PROFESSIONAL POSITIONS Legislative Intern, Sen. Paul HO ORS COMMUNITY INVOLVEMENT Boyd Development Corp. , Laxalt, Washoe County Dis NCCJ Humanitat·ian of the UNR Foundation, Nevada Charles L. Ruthe & Associ trict Attorney's Office, State Year, Leadership Reno Dis Art Gallery, Reno-Sparks ates, Inc., Realtors Assemblyman, served on tinguished Aluntni Award, Chamber, Nevada State Judiciary, Taxation, atural Mark Twain Award for Distin Chamber, Nevada Historical COMMUNITY INVOLVEMENT Resources, Mining and guished Community Service Assn., Sparks Historical Breakfast Optimist Club, Boy Agriculture Committees Society, Air Force Assn., Scouts, KNPR Public Radio, EDUCATION International Visitors Council LVCVA, LV Chamber, Nevada COMMUNITY INVOLVEMENT 'R of 'o. Nevada, Downtown Chamber, Mountain States Nevada Hispanic Services, Renovation Assn. , Reno Legal Foundation, St. Rose Committee to Aid Abused Redevelopment Agency, de Lima Hospital Foundation, Women , Washoe County Law Washoe Parks Foundation, UNLV Foundation, Las Vegas Library, Kiwanis Club, Boy Scouts, NCOT Invitational Golf Tourna Leadership Reno, evada ment, The Meadows School, State Sentencing Commission, HONORS Nevada Resort Assn. , Las Reno City Board of Adjust Raymond I. Smith Civic Vegas Arts Commission, Unit ment, Reno Citizens' Policy Leader of the Year Award, ed Way, Las Vegas Founders Planning and Advisory UNR Outstanding Alumni, Club, Governor's Manage Commission Nevada Area Executive Truckee Meadows Tomorrow ment Task Force, Urban Bank of Americct Silver Star Award, George Com·t Workload Assessment HONORS Washington niversity Profes Commission, Regional Trans Outstanding Legislator PROFESSIONAL POSITIONS sional Achievement Awa t·d , portation Committee, DA Award, Henry Albert Public Mitsui Manufacturers Bank, Reno Advet·tising Club Promo Service Award, Broche de Oro Citicorp North Am erica tion P erson of the Year, Air HONORS Award, Hispanics in Politics Force Commendation Medal Breakfast Optimist Club's COMMUNITY INVOLVEMENT Optimist of the Year, Boy EDUCATIO . UNLV Foundation, Local EDUCATION Scouts District Awat·d of UNR , Ohio State University Initiatives Support Corp., UNR , Univer sity of Arizona Merit, Silver Beaver Award Boy Scouts, NDA, Boys Law School, U.S. Air Force of Distinguished Service to Hope/Girls Hope Nevada, Flight School Youth, Good Scout Award, ' evada Taxpayer s Assn. , American Cancer Society's Lied Discover y Chifdren's Man of the Year, National Museum, LV Chamber, Kidney Foundation's Civic Juvenile Diabetes Foundation February 1998 • Nevada Business journal 29 Presi ent Nevada Taxpayers Assn. PROFESSIONAL POSITIONS Gintble Brothers, Showcase Shops, Fashion Gallery General Partner President, Owner ].A. Tiberti Constrztction Co. COMMUNITY INVOLVEMENT Wade Development Company Senator, State of Nevada National Kidney Foundation, PROFESSIONAL POSITIONS YMCA , LV Chamber, CC PROFESSIO 'AL POSITIONS PROFESSIONAL POSITIO S Barbat·y Coast Hotel & Transportation Funding Baxter Travenor Sierra Office Concepts, Reno Casino, Coast Resot·ts Committee, Governor's Gazette ]oztrnal, Pastor for Committee on Health Care COMMUNITY l l' NOLVE 1ENT Center of Hope COMi\1UNITY INVOLVEMENT Governor's Economic Diversi DA, LV Invitational Golf HONORS fication Conference, EDAWN, COMM®!TY INVOLVEME T Tournament, Bishop Gonnan LV Chamber Woman of Washoe County Library, Lyon Rotary, American Connell High School Endowment Ftmd, Achievement Award, Distin County Economic Develop fot· Young P olitical Leaders, evada Taxpayers Assn . guished Women in So. evada, ment Authority, NNDA, Sparks Chamber, Grace Pro ·evada Assessors Assn. Fernley Chamber, Juvenile ject, State Bishop's Cabinet , HONORS Homer Rodriquez Award, Diabetes Foundation, Ameri Washoe County Republican Bishop Got·man High School Free Enterprise Award can Cancer Society Central Committee Knight of the Gael EDUCATION EDUCATION HONO RS EDUCATION Tobe'-Coburn School, nivet·sity of California ational Black Republican usc New York at Pepperdine Ronndtable Frederick Douglas Award, 1ational Parent's Day Fonndation Nevada Parents of the Year, Majority Whip Who has the energy to keep President I CEO Nevada Title up with lnsztrance Co. PROFESSIO 'AL POSITIONS Nevada Construction Sierra Pacific Services, Chicago Title COMM ITY INVOLVEMENT Southwest Gas Corp., 'DA, Resources? So. Nevada Regional Planning Authority, Young President's • Deloitte & Organization of evada, Boy the answer 1 5 Scouts, Nevada Institute for ToucheLLP Contemporary Arts, UNLV ©1998 Delo itte & Touc he LLP. Delo itte & Tou che President's Inner Circle & the r efers t o Deloitte & Touche LL P an d r ela ted ent it ies . 0 President's Associates, UNLV Foundation Las Vegas Reno (702) 893-3100 (702) 348-8808 EDUCATION De Paul, Chicago 30 'evada Business Journal • Feburary 1998 EXEC UTIVE PROF i lE by Lisa Weiss-McQuerrey FOUNDER OF VEGA ENTERPRISES STAYS CLOSE TO ROOTS Ray Vega's most important endeavor is to serve as a role model for Hispanic youth ay Vega is a man of many dimensions. "I THI K IT IS IMPORTA T FOR later moved on to contractual work with RAs a successful businessman and mi ellis Air Force Base, a move which nority entrepreneur, Vega built Vega Enter HISPA IC COMMU ITY LEADERS brought him to Southern evada. prises - a thriving operation which spe Vega has been recognized for his ac cializes in food services, wholesale items, complishments throughout the years. In vending and marketing - from a single BUSI ESSME , TEACHERS, 1983, he was named Small Businessman Southern California restaurant. As a repre of the Year by the United States Depart sentative of his Hispanic community, Vega POLICE OFFICERS - TO TAKE ment of Commerce; in 1992 Vega was proudly wears his hetitage as Honorary honored with the Small Business Entrepre Consul General de M·exico for the state of THE TIME TO SHOW KIDS THERE neurial Success Award from the Nevada Nevada. But if you ask Ray Vega about the District of the Small Business Administra most important of his many hats, he'll tell tion; and in 1994 he received the Latin you his p1iority lies in being a role model ARE GOOD THI GS WAITI G FOR Chamber of Commerce's Arturo Cambeiro for Hispanic youth. Hispanic of the Year Award, as well as the "I remember one time when I was talk THE 1 OUT.THERE." United Way's Corporate Volunteer of the ing to a group of young kids," recalls Vega. Year distinction. When you look at the "One of the boys came over and asked me, Clubs of Las Vegas, and is a member of the walls of Ray Vega's orth Las Vegas cor Mister Vega, are you rich?' I didn't quite evada Minority Purchasing Council. porate office, you 'll see these and numer know what to say. He pressed me by say "I choose these organizations because ous other awards decking his office and the ing, 'Do you have a swimming pool at they work toward helping Hispanic kids in hallways in an endless line, second only to your house, just for your own family to so many ways," says Vega. "I think it is im his treasured photos of family and friends. use?' I said, 'Yes, I do have a swimming portimt for Hispanic community leaders - "My father is my hero," says Vega. "He pool.' The boy looked at me for a minute businessmen, teachers, police officers - to was one of the first Hispanics to become and then said, 'Well, I want my own swim take the time to show kids there are good involved in politics in California ... he ming pool too, and I'm going to work hard things waiting for them out there." taught me to be proud of my heritage." enough to buy one." ' Vega frequently speaks to youth groups Even though Ray Vega is looking for When Ray addresses groups of young and even brings translators into law en ward to retirement and a number of joint Hispanic children, he's always careful to forcement detairtment centers to make sure business ventures, Vega Enterprises still let them know he's "Rafael Vega from ·Hispanic inmates are being well treated encompasses a number of thriving opera Baja, Mexico," not "Ray Vega from and are informed about their rights. "I let tions, including the Alamo Plaza Executive San Diego, California." With Southern them know someone cares about them, and Offices, Kiel Ranch Business and Industri evada's Hispanic population continually they have my phone number al Park, Casa Vega, Inc., Summit Media, on the upswing, Vega devotes a good deal if they need anything they know who Vegas Bar & Concessions, Inc., Vegas of his personal time to organizations that to call," says Vega. Food Service and Vega Team Marketing. support his own goals. Vega serves as a Looking back on his career, Vega feels "It all started with a little restaurant in trustee and prospector of the Las Vegas he's been one of the success stories of mi Southern California," says Vega. "And now Chamber of Commerce and as past presi nority lending ventures. His first big break my wife and daughter work here with me dent of the Latin Chamber of Commerce. came when the federal government began - we've got the 32nd largest Hispanic He also sits on the Commission for Eco a program geared toward helping minori owned company in the nation, and my kids nomic Development. is an advisory board ties obtain contracts. His fust stint began are a product of Southern Nevada. I'm member for both the Community College when he won the bid to service a U.S. Ma proud of that. I hope I've been able to of Southern Nevada and the Boys & Girls rine dining hall in Santa Ana, Calif. He make a difference in my community." . 32 l\'emda Bu siness Journal • Febu rary 1998 by Kathleen Foley MGC COMMUNICATIONS Telephone service provider capitalizes on 1996 Telecommunications Act GC Communications, Inc. , headquar Mtered in Las Vegas, is a full-service, facilities-based provider of competitive local telecommunications service. "The business of providing local telephone ser vice did not change for over a hundred years," according to ield J. Montgomery, the company's chief executive officer. "Technology changed considerably, but the industry itself stayed the same until passage of the Telecommunications Act of 1996. By deregulating the local telephone services market, this legislation created a level playing field, and we are now one of the major players creating the future of the telecommunications industry." MGC's principle product is what the in dustry calls "POTS": Plain Old Telephone Service. "We're basically selling the dial MCG Communications ' 33,000-square-foot faciliry houses a national call center as well as tone," explains Jeff Hein, MGC's Manager executive offices for the company. for Corporate Development. The Telecommunications Act made it we have to offer better service in order to expand into several large and medium possible for competitive local exchange keep our customers. People who call us sized communities throughout the United carriers (CLECs) like MGC to compete with a question or problem have their call States, and cun·ently operates systems in against former local phone service monop answered by a person, not an automated the Inland Empire of Southern California olies by mandating that local telephone system. We offer 24-hour-a-day personal and Atlanta, Georgia in addition to its Las companies allow competitors access to ized service." MGC also provides long dis Vegas business. It manages all these oper their facilities at a reasonable cost. Hein tance service as a convenience to local cus ations from its headquarters in Las Vegas. explains MGC leases "transport" from tomers, and its field technicians can install In 1998 MGC expects to open in Chicago, Sprint/Centel. "They originally laid down new phone lines or conduct repairs. Ill., Fort Lauderdale and Tampa, Fla., as the lines, and we pay them to use their net Montgomery explains most of the well as San Diego, Glendale and Palm work at a predetermined rate," he stated. CLECs which have ruisen in response to Springs, Calif. It will expand into other re "We lease transport from them at 21 per the new legislation aim to attract large gions of the country as competitive devel cent below their retail rates so we can offer commercial customers, but MGC takes a opments and regulatory conditions perrnit. our customers discounted rates and still different approach. Its target mru·ket in The present organization had its begin make money." Hein estimates that a resi cludes residential customers, small- to nings in October, 1995, when ield dential customer may save 10 percent on medium-sized businesses, private pay Montgomery, anticipating passage of basic service by switching to MGC, and phone operators and multi-tenant owners. deregulation, founded a company called custom features like call waiting may be MGC has approximately 10,000 cus NevTEL. Montgomery, CEO and president even cheaper. "There ure udvuntugcs be tomers in L as Vegas, and h as a conu·act to of MGC, has over 34 years of telephone in sides price in switching to our service," ac provide service to 65 percent of the pri dustry experience, most recently serving cording to Hein. "As the new guys in town, vately owned pay phones. MGC plans to as general manager-switch implementa- February 1998 • 'ievada Business journal 33 "Our challenge is to 1n- form people they can have their choice of pro- viders when contracting for local phone service." tion for InterCom Group, and was an ex ecutive with Sprint/Centel for 13 years. In 1996, evTEL was the first company in evada to be licensed by the Nevada Pub lic Utilities Commission to operate as a competitive provider of local telephone services. Soon after, Maurice J. Gallagher joined with Montgomery to found MGC Communications, LLC. Gallagher, chair man of the board of directors, was one of the founders of ValuJet Airlines, Inc. in 1993 and currently serves as a director of ValuJet. Montgomery says Gallagher's experience starting up a successful com pany in the wake of deregulation has proved inval uable to MGC. In November 1996, MGC began provid ing local telephone service to Las Vegas customers. The company, which hired an initial contingent of 20, now employs 150 people in a 33,000-square-foot facility on Buffalo Drive in the northwest part of town. The building, completed in Novem ber, 1997, houses a national call center as well as headquarters for MGC's corporate operations. Jeff Hein estimates MGC will have 600 employees by the end 1998. "Our challenges are to inform people they can have their choice of providers when contracting for local telephone ser QAINBOW vice, and to show them the advantages Centers of switching to our service," says Nield Montgomery. "Providing local phone ser WEST EAST (7 02) 255-4200 (702) 438-4003 vice is a $100 billion business nationwide, I ]41 S. Rainbow Blvd., Suite I 01 731 '.Nellis Blvd. and we estimate 20 percent of the market Mon.· Fri. 9:00a.m. to 7:00p.m. Mon. - Fri. 9:00a.m. to 7:00p.m. Sat. 9:00a.m. to 3:00p.m. Sat. 9:00a.m. to 3:00p.m. will go to alternative carriers. We are the RAMPART SPRING MOUNTAIN largest of the new guys now, and we aim (702) 254-9192 (7 02) 362-7877 8522 Del Webb Blvd. 4215 W. Spring Mountain, Ste. B-106 to stay that way. By the turn of the centu ln the Rampart Plaza Located in the ChinatOIVn Plaza ry, which is just around the corner, we will Mon . . Fri. 8:00a.m. to 5:00p.m. Tue. · Sat. I O:OOa.m. to i:OOp,m. be the largest independent competitive Follow the Rainbow to Good Health! telephone company in the country." • THE CENTER FOR BUSINESS UNLV AND ECONOMIC RESEARCH IIEVAOA•LIFESTYLES UNIVERSITY OF NEVADA LAS VEGAS Director, R. Keith Schwer, Ph.D Building Nevada THE SOUTHERN NEVADA THE LAS VEGAS METROPOLITAN HOUS BUSINESS DIRECTORY, 1997 ING MARKET CONDITIO S REPORT Provides information on ftrms located in Contains current information on residential finance, INSIDE THIS ISSUE Southern evada. Businesses are listed by an assessment of the apartment market, as well as indicators of future growth. Standard Industrial Classification. 3 7 Lease or Buy? Annual Subscription: $20 Price: $35 Which office space opt·ion plus $5 for shipping and handling plus $3 for shipping and handling (HOUSING ~HRKIT DATA AVAILABLE FROM 19 ; TO PRESENT) is ·1ight for you? THE CENTER FOR BUS INESS AND ECONOMIC REsEARCH, UNIVERSITY OF EVADA, LAS VEGAS 4505 MARYLAND PK\\'Y, BOX 456002 • LAS VEGAS, NV 89154-6002 • (702) 895-3191 • FAX {702) 895-3606 43 The Nuts and Bolts of Home Improvement ACRESG AM!NG,INC. • AEASSOCIAT ES • ALLSTATE Industry expe·rt offeTs advice ! Why is McCarron Center the choice of more and more successful companies? 46 Buildings and Dwellings Minimizing the mayhern of home 'l"emodel·ing 4 7 Engineers & Surveyors, Inc. A company with a pla.n 48 Building Nevada News in Brief 52 Conuuercial Real Estate: Industrial Market Summary Speed On-site construction management ond space planning allow our team to react to your occupancy schedule quickly and efficiently. Access ib i I ity ~BUSINESS McCarron Center's centralized freeway location adjacent to the Country's seventh busiest airport makes it one of the most accessible office locations in the area. Its ~OURNAL state-of-the-art, fiber-optic capacity makes it accessible to the world. SUPPLEMENT Flexibility Publisher Over 1 million sq. fl., of large office floor plate together with parking capability up to LYLE E. BRENNAN 10 per 1,000 sq . fl., give our tenants maximum flexibility in both Presidmt efficient use of space and expansion capability. STEPHEN M.J. BROCK Associate Publisher I Editor Convenience CONNIE BRENNAN Services including hotel, multiple restaurants and banking are already on si te. Coming soon are other services such as day core, travel and copy service. REPRINTS AVAILABLE McCarron Center A limited number of ... is there really anything else your business needs? Building Nevada sponsorships are available. Contact Stephen Brock. Nevada Business Journal 2127 Paradise Rd. For Leasing Information Las Vegas, NV 89104 Call (702) 260-l 008 702-735-7003 © 1998 All rights reserved 36 Nevada Business journal • Feburary 1998 he decision to buy or for companies entertaining thoughts of rent a home regularly buying property. "The entire process is very absorbing; it requires a great deal confronts thousands lthough the idea of owning space is ap more tin1e and involvement than leasing," T pealing to many, business managers he cautioned. "''ve been neutralized for the of Nevadans. However, grap A must carefully account for a vatiety of last 12 months while my business went pling with that choice is no factors. For Larry Conners, a State Farm through the details of loan approval, build Insurance agent who recently bought ing design and actual build-out. longer the sole province of offices in northwest Las Vegas' Aspen "Buying has also required me to cmrurut those in the market for resi Glen Plaza, considerations included every to a property for the long haul," Conners thing from signage costs to the potential continued. "I've put a lot of money into tllis dential real estate, as growing for future expansion. building, and I can't just pick up and leave. numbers of Nevada business "We looked at the overall utility for our If I hold onto it for 20 years, I'm likely to business of building versus renting," Con profit. However, if I need to sell it and owners ponder whether to buy ners explained. "We decided that since we move in the next five years, I'll probably knew we wanted to be in business and had gain ve1y little from it. " or lease commercial property. a strong idea of where we needed to be lo Kevin Buckley, a partner with cated, buying was the way to go." 1 ow that Conners and his company First Commercial Real Estate have taken up their new office space, onte Miller, president of Nevada Services, notes that about 20 he says he's enjoying a mytiad of benefits. MHoldings Services, Inc., began con "I appreciate the fixed costs that accom templating the lease-or-buy question a full percent of office space users, pany o>vning, and I like having the option two years before· he knew the company to improve or modify my office environ would need to choose. "It's never an easy for example, ment without needing to obtain pemlis process, and it's a decision that needs to be are now purchasing space sion from a landlord. Owning office space taken very seriously," Miller asserted. means I'm building my equity position "Wl1ether you end up buying or leasing, the rather than leasing, a number and capital assets. Most importantly, I'm analysis isn't something that can be ac he expects will rise as the going to be in business another 20 years, complished in six months, or even a year. . and I really thought about what I'd have If you don't sta!t early, you lose all of your office market expands. to show for my money if I continued to negotiating power, especially as a small to lease rather than buy. " mediun1-sized business. Wl1en larger com Wllile he's pleased -witl1 his decision to panies want space, tlwy're usually looking by Jennifer Robison purchase, Conners issued several caveats at occupying a floor, or half a floor, giving February 1998 • ~evada Business journal 37 Carey warns businesses confronting rapid expansion to give the leasing or buy ing decision additional forethought. "If a company is in an extremely strong growth mode, and they'll be adding employees and looking for additional space, they might want to consider a short-term lease," he stated. "However, buying isn't out of the question; the company just needs to fmd offices that allow for expansion. They can lease out the extra square footage until they need it for themselves." Maximizing the results of the buy-or State Farm Insurance Agent Larry Conners found in his case, it would be more lease decision requires careful attention to cost-effective over the long term to purchase his offices. several elements. "Always have an attorney on hand to them more negotiating power than a busi noted. "It's a good idea to identify two suit work on the final docliments, whether you ness like ours." able properties for lease, and then two for lease or purchase," Miller advised. "Also, Miller and Nevada Holdings opted to sale, because that keeps options open until you need to work with a professional real lease, now occupying 7,000 square feet. a lease-purchase analysis is complete." estate agent representing you and your "We went with leasing because after we The entire decision process requires firm, not the landlord or property seller." crunched the numbers, we found that it time, a fact that causes Michael Carey, ''I'd urge businesses to sit down and out represented the most viable alternative for a commercial sales associate with line the economic and personal advan us as a business," he explained. "We did Commercial West Realty Advisors, to tages of leasing, and then owning," think seriously about buying, but we echo Miller in urging business owners to Buckley stated. "That'll give a strong indi would have needed to purchase signifi begin the evaluation process well in cation of when a business should lean to cantly more space than we currently re advance of a potential move. ward ownership." quire. That would have meant becoming a "A lot of tenants don't begin the search landlord and leasing out the remaining for new space until about six months be square footage until we were ready to oc fore a lease ends," Carey said. "If you're de cupy it, and that just isn't our business. We bating purchasing, it's wise to start explor weren't prepared to go that route." ing the possibilities at least 12 to 18 n addition to the beneficial attrib Miller does foresee a time when his months before lease expiration. That I ownership that Conners outlined, company might be in a better position to means pricing the mar~et , seeing what's Witters, senior vice-president of Lee buy. "If we needed 14,000 or more square available, figuring out what your business sociates Commercial Real Estate Sem feet, we'd be more likely to consider pur can qualify for and understanding better mentioned another purchasing ad chasing," he elaborated. "But we'll always how to qualify for what you want. Buying many business owners may ov emphasize understanding the kind of pay property constitutes a substantial invest lower monthly space outlays. "The back we'll get on a building. After doing ment decision, and it shouldn't be a msh pie and interest on monthly mortgage_ that, we may decide our capital is more ef judgment. Lack of time forces decisions, ments generally costs less than many fective invested elsewhere." and you want to avoid that." nesses pay when leasing," he noted. As with purchasing a home, qualifying to According to Commercial West's C2:: ? buy commercial space can entail a lengthy and complicated process. While duration main unaware of their buying ccording to industry analysts, deter in operation is a critical factor in deter Amining whether buying or leasing is mining whether a business qualifies for don't realize that a multitude of pro right for a company begins with evaluating property ownership, other determinants its cwTent and future needs. are important as well. "The credit-worthi cilities," he asserted. "For example. "Business owners need to address the ness of both the company and its owners is Small Business Administration offer:; physical requirements for their business, something lenders will look at very care plan enabling companies to buy co both from location and space requirement fully, " Carey noted. "The tme bottom line, cia! land or buildings for as little as 10:;: aspects," First Commercial's Buckley however, is profitability." cent down. There is a qualifying p 38 Nevada Business journal • Feburary 1998 z r N (( fSS -Located at the new Galleria at Sunset mall in Hender- A son, WestPark Plaza Galleria, provides tenants with great visibili ty and easy access from the freeway, Sunset Road and Stephanie Street. A, Serving the West Valley: V WestPark Plaza Rainbow fSTHfTI(S - The project's modern design includes the exten- WesiPork Plaza Galiena sive use of marble and glass, lush landscaping, dynamic entryway I GALLERIA BLVD . and unique architecture. .. !;; Z GALLERIA MALL -A generous tenant improvement package, abun l MfNITifS i;; L______J dant parking and high-tech security are just a few of the many E. SUNS ET features of WestPark Plaza Galleria. WfSTPARK PLAZA GALLfRIA IS ALRfADY 50 PfRCfNT PRf-LfASfD. MfDICAL AND PROffSSIONAL SPACf IS CURRfNTLY AVAILABLf ON AfiRST-COMf, fiRST-SfRVf BASIS. for Leasing and Purchase Option information: LYLE BRENNAN & ASSOCIATES (702) 592-4098 .. (702) 731-9007 INSIGHT AIRCENTER SOUTH NOW PRE-LEASING involved, but for those who've been in business for at least a couple of years, buy ing is something they'll likely be able to do. And when the tax and appreciation bene fits associated with buying are considered, owning makes sense for many businesses." Owning isn't always the best option, how ever, especially for businesses facing con WAREHOUSE OCCUPANCY stantly changing needs. "Leasing does af DEC. 1998 ford companies the fl exibility to re 2,000 Sq. Ft . evaluate their size and location every three • Grade Level Units Conveniently Located: to five years," Buckley acknowledged. Half mile to 1-215 Airport Build To Suit Interconnect. Adjacent to Main Post "Those purchasing property must more • Office and Hughes Airport Center. carefully plan an exit strategy in case they • Buildings For Sale do need to move their company. When Up to 80,000 Sq . Ft. For More Information, business owners know they aren't going to Ample Parking Contact Jim Zeiter grow their business significantly, though, • 870- r226 Ext. r4 owning is often a better alternative." • Large Dock-High For a service-oriented business like Units Conners' insurance agency, buying can be THE INSIGHT COMPANIES ideal. However, larger commercial users, as well as retail companies, generally gain more from leasing for numerous reasons. "Deciding to lease or buy comes down to detern1ining opportunity costs," stated Witters. "A company might be able to make 10 percent on its money in terms of equity from purchased commercial property. On the other hand, it might make 15 percent on that investment if it was utilized as n working capital to improve equipment or boost inventory. The difference between that 10 and 15 percent constitutes the fi nancial decision managers must make. "Retail users tend to prefer spending at. capital on acquiring inventory, so leasing prevails among those types of companies," New Answers To Your SBA Loan Questions. Witters explained. "Businesses well-suited We're committed to making government guaranteed loan programs work for to owning space will be those revolving you. So, you get the benefit of the lower interest rates these programs offer. around service industries - law firms, ar Why do you need a loan? Commercial real estate, construction, equipment chitects and engineers, medical groups purchase, business acquisition? and others - because they don't have to Speed, flexibility and even creativity. That's what you can expect from us. contend with maintaining inventory. For Because we focus only on government guaranteed them, the opportunity costs frequently loans, you'll work with experienced professionals weigh heavily in favor of buying." at every step of the process. In Las Vegas, call Ken Mundt or Fortunately for Nevada businesses, both L'Donna York at 364-4506. SierraWest leasing and purchasing commercial facil In Reno, call Mike Schulewitch or B.A.NK. ities hold numerous advantages. Lisa Handte at 829-Q222 or toll-free SBA Lending Division forethought, planning and patience, 1-888-751-8325. panies can arrive at a solid business The Government Loan Experts G:r sion maximizing their investment ;;;oo; Member FDIC Formerly Truckee River Business Lending ©1997 Sierra West Bancorp real estate goals. 40 Nevada Business Journal .. Feburary 1998 ADVERTORIAL te Pllll IU & Air Offering Full Comprehensive Service to the Residential and Commercial Community n 1989, Jim Manning, along Conditioning, Inc., Manning directed field , their technicians can do every with two partners, entered a the HVAC installation of more than thing from changing a thermostat or business venture and opened 1,200 houses and over 2,000 apart fixing a leaky faucet to providing a a plumbing and mechanical ments last year. In addition, the com complete retrofit of exi sting equip subcontracting company. A pany served as the plumbing con ment. Vice President for Operations I tractor for over 2,300 houses and Cheryl Hart heads the new Service decade later, Interstate Plumbing & Air has evolved into one of Southern more than 3,1 00 apartments. They Department, and is working with Nevada's largest providers of plumb have worked with most of the major owners of commercial properties ing heating and air conditioning ser developers in the area, including as well as individual homeowners. vices, specializing in residential and Kaufman & Broad , American West, Interstate provides repair services multi-family construction. Pacific Properties, Pardee, Signature, and service contracts to property The company, which now em Stanpark Homes, J.M. Gail , Oxbow management firms, strip malls, med ploys more than 400 peopl@, hii§ OE!velopment and Owen Devefop Ical bufidfngs, office compiexes, and experienced steady growth and ment. The ir success in the construc large retail establishments. generated over $30 million in gross tion industry can be attributed to their Interstate Plumbing & Air Condi sales last year. But during the start use of weekly job costing procedures; tioning recently moved into a 35 ,000- up of the company, Jim Manning they are the only major firm to job cost square-foot facility at Interstate wore a number of hats. "I was the each project on a weekly basis. Business Park near Russell Road and estimator, the bidder the installer They recently branched out into the 1-95 . Th e new building contains and the bookkeeper," he recalls. service industry, and have 22 fully 10,000 square feet of office space, "And after work, I was the one who equipped trucks on the road to pro with the remainder reserved for ware swept out the garage. " vide plumbing and HVAC service on house and training facilities , where Now as sole owner, President and all brands of equipment. Because of complete mockups of plumbing and CEO of Interstate Plumbing & Air Interstate's vast experience in the HVAC systems enable employees to I Nevada Business Journal I ADV ER TORIAL develop, they will be better able to help our business grow and develop," says Manning. Interstate has proved its commitment to the community th rough its involvement with many local charities, including the Thunder Hockey "Goals I earn for Kids" program, the UNLV in real-life Foundation and Rebel Athletic situations. At Club, the Salvation Army Angel Tree the training center, Field Super program, and Salvation Army Thanks intendents run weekly sessions to 'We will approach tile giving food drive. It also participates instruct technicians in code and in Southern Nevada Vocational Tech practical applications. Interstate is ..,ce division wlflt nical Center's "Ride Along " program deeply committed to the value of wh ich gives students the opportunity training and motivating its employ same to gain field experience in a trade. ees . Most of the administrative staff · tile Integrity •nd Interstate has grown from its hum have been with the company for more ble beginnings to its present respect than four years, and many in both the drive tltat ,..s ,.... file ed position in the construction indus field and the office have been there try and the community because of the six years or longer: responsible, tal constn~etlon division dedication of its executives and their ented and cu lturally diverse people ability to bring out the best in their who share a vision , and who also so successful, and we employees so the entire company share in the pride and satisfaction for works as a team. Its new venture into the position Interstate enjoys in the Intend to talre our place plumbing and HVAC service should construction industry and in the com prove to be just as successful. Jim munity. As Jim Manning is quick to Manning vows: "We will approach the point out, "You can 't grow out of a as tile IHcfer In tile service division with the same integri garage into an organization our size ty and drive that has made the con without some really outstanding peo ..,ce Industry." struction division so successful, and ple all pulling in the same direction. " we intend to take our place as the One way to keep everyone motivat -JIM MANNI N G leader in the service industry. " ed and on track is to make the hours they spend at work enjoyable and to develop a sense of "family" among employees. The company organizes trips to Magic Mountain and to foot ball games, promotes company ski trips, and puts on an annual compa ny picnic for all employees and their fam ilies. Technicians may request personal loans for tools and profes sional educational opportunities, and Interstate's Employee Assistance Pro gram can meet personal and family needs in times of crisis. Because a growing percentage of workers are Hispanic, all employee newsletters and training materials are pri nted in INTERSTATE PLUMBING & AIR CONDITIONING, INC. both English and Spanish. Interstate 5520 Stephanie, Las Vegas, NV 891 02 recently hired an instructor to teach English and Spanish to all employees and their families. "We feel that by helping our employees grow and I Nevada Business Joumal I by David Hofstede ith the possible excep existing house rather than buy another. little attention to detail and a lot of com tion of bad blind dates, no LaMar Lister, owner of L. J. Lister Con mon sense, say two Nevada contractors. subject has been used more struction, Inc. , thinks that should be the A native of Boulder City, LaMar Lister Was plot material in situa first question a homeowner asks before earned his contractor's license in 1984. tion comedies than home remodeling. calling him. "Would buying a new house be Henderson-based L.J. Lister General Exploding plumbing, collapsing walls and cheaper per square foot than it would be to Construction, Inc. serves both residential contractors that never leave are always remodel? Usually people have to take out and commercial markets, and offers a good for a laugh - except when they another mortgage, or borrow money from planning and design service. happen at your house. the bank to fmance the job - could they Durango Construction of North Las In 1997, Americans spent more than take that money and move into a nicer Vegas was founded in 1988 by Elaine Smith $119 billion on residential remodeling, place? A lot of times you can," he believes. and her husband, Dennis. The company from simple kitchen and bathroom make "But if the house you have just isn't quite has since grown to 17 employees. Remod overs to garage conversions, roof replace big enough, and you really like the neigh eling jobs comprise about 30 percent of ments and second-story additions. It can borhood, then it's worth it." their business, a number that's on the rise. be an expensive undertaking - according Apparently, that's what's happening, as "The industry is booming - it's unbeliev to Consumer Repm·ts, the average kitchen remodeling rates are on the rise. Between able," said Smith. "Our first year we remodel costs approximately $7,000; a 1984 and 1994, remodeling expenditures grossed less than $700,000 -this year we'll room addition, $20,000. But only about rose 65 percent. Also on the rise are the reach $3 million." 25 percent of the total cash paid out for number of consumer complaints about the remodeling came from Americans earn industry. According to the Better Business The Basics ing $100,000 or more. The rest came Bureau, only car dealers and auto repair from working-class neighborhoods, where shops prompt more angry phone calls. But tart with the obvious stuff - avoid homeowners find it makes more econo a remodeling job doesn't have to end in a Sremodelers whose name, address, mic sense to augment or rearrange their complaint or a sitcom plot- all it takes is a telephone number, license, insurance in- February 1998 • Nevada Business journal 43 HOME IMPROVEMENT formation, or past credentials cannot be side the house, Smith recommends sched verified. Avoid contractors who try to uling each project separately. "It's easier pressure you into signing a contract, or for us to start and stop after one, and it who expect you to pay for the entire job gives the customer a chance to judge if in advance. And don't fall for the phony they're satisfied with the work, before sales pitches, such as the request to use doing anything else." your home in the company's advertising, The warranty should specify what is in exchange for a "special, low rate" covered, and for how long. Request more (didn't anybody see Tin Men?). than yague phrases such as "satisfaction "Make sure the company is involved in guaranteed" and "a lifetime warranty," the community, or in a group, such as the which prompts the question of whose National Association of the Remodeling In lifetime - the contractor's, the customer's, dustry (NARI), " advises Smith. "NARI has a or the job's? code of ethics over and above the state Always let the contractor handle the regulations, and they're the only organiza pem1it process, though it's not something tion that represents remodelers." The NARI they look forward to. "In talking with peo website (www.nari.org) offers a plethora ple from other parts of the country, it of information about the industry, a ques tract - if that's not there, you could wind seems like Las Vegas is one of the toughest tion and answer section, and a service that up with cheaper material." areas for permits right now," says Elaine will link customers to remodelers based The duration of the job should also be Smith. She believes the area's tremendous on location and project type. They will agreed upon in advance, with some leeway growth is a factor, as well as bad publicity even try to resolve disputes between mem given for unforeseen complications. "A lot in recent years resulting from construction ber contractors and homeowners. of people want a guaranteed finish date, defects. "It used to be fairly easy, but now Be cautious of some affiliations, howev with a penalty for going over," says Lister. it's a zoo," agrees L.J. Lister, who also ad er. "A lot of organizations are marketed to "If they want that, then I want a bonus for vises the customer rely on the contractor help the homeowner but in reality they getting done early. There are a lot of things to cut through the bureaucracy. "A client exist to protect the builder. A guy could be that the contractor can't control. Some could get the permits but, if he's not used a deadbeat who's never finished a job, who tinles we'll get into a job, especially a "tear to it, the poor guy will have an ulcer before has 72 lawsuits against him, and they'll out," when we find out what's behind a he gets to the second desk." give him a glowing report because he paid wall or under the floor, and it's more trou When it comes to homeowner comn1it them," Lister said. ble than expected. Getting an inspector to tees - the dreaded keepers of the CC&Rs - Some companies, for instance, suggest a come out never used to be a problem, but you're on your own. "In master-planned connection to the FHA (Federal Housing now it can take two or three days, at which communities, you'll often have to have Authority) Title One program, and offer time we have to shut the project down. your neighbors sign off on any job you federally insured loans of up to $25,000 There's almost always some variable that want to do. We'll talk to the comn1ittee if for home improvements. Usually there reaches up and bites you." they need some infom1ation, but (the ap is an 1-800 number, but no local address. Smith is surprised more consun1ers proval) is the responsibility of the home At best, they are misleading; at worst, don't ask for a schedule in the contract. owner," said Smith. they are fraudulent. "It's tme I can't control everything, but I'm the expert and I should know how long a Do-lt-Yourself? The Contract job is going to take. A customer should get a schedule, and attach it to the contract." nited States Census Bureau statistics he price of a job is certainly going to Sometimes, it's the customer that devi U(and who knew they kept track of Tfigure prominently, and should be ates from the schedule, as in the case of this?) reports that 78 percent of remodel clearly specified in the contract. However, what remodelers call the "While-yas," as ing jobs are handled by professional con it should not be the only consideration. "If in, "While you're renovating the kitchen, tractors, and 18 percent are do-it-yourself the customer checks only on price, then I could you also open up the living room?" projects. When making this decision, start probably won't be the best," admits Smith. Or, "While you're adding a patio, could you with common sense - if you can't han1mer "We charge more, but I think we do a bet also add a balcony?" a nail straight, chances are your new patio ter job. Homeowners who are only out to "That happens often," says Smith. "The deck isn't going to look all that great when get fue {;'!rea-p't!SL l'it!'"dr iWiy W~A Vc l;>tb.'f]p'.f >p.:QJ~)R.w. is ~oi ll mu.tr::u.:t fur a 30-day iob .. it's done. "A lot of guys are pretty handy, with what they get. " and then the customer will add more and but some of them aren't as handy as they Smith also suggests the contract contain more, but still think we're on the original think they are," said Lister. His favorite a specific itemization of the work to be 30-day timetable" Though it might seem story involves a man who's been working done, and the materials to be used. "We convenient to have the remodeler handle on the same bathroom since 1982. "He state 'industry quality' material in the con- the additional work while he's already in- never could get it done, but he kept updat- 44 Nevada Business journal • Feburary 1998 HOME IMPROVEME-NT ing the permits. Finally, he called us in, and place your current mortgage with a larger Lister, who despises what he calls "add it took us about two and a half weeks." new one, and is worth considering if inter a-shacks" - rooms that were obviously est rates are a point or so below the rate of tacked on with no relation to the original Who Pays For It? your original mortgage. It might be possi home's roofline, material composition or ble to thus access the necessary funds with aesthetic structure. \ Y / ell, you do, of course, but even a only a negligible change in the mmtgage W relatively modest home improvement payment. If you're buying a new home that Choosing a Contractor can cost more than $5,000, and most peo needs work right away, you might consider ple don't have that type of cash laying a larger first mmtgage, which will allow ather than decide on price, I'd around. Borrowing against your home eq you to amortize the remodeling costs over Rprefer to see a consun1er choose a uity is the most common method of fi the course of a 30-year loan. company because he or she likes the con nancing a remodeling job. A second mort The good news is that many remodeling tractor, and because they have good gage loan, that locks in a favorable projects partially pay for themselves when communication," said Smith. fixed-interest rate, may be the best for it comes time to resell the home. Accord "It saves a lot of time if we sit down more costly renovations, which take the ing to Remodeling magazine, minor re with our customers and explain the heart most time to pay off. Home equity lines of modeling to an aging kitchen can bring ache of what they're about to do," adds credit allow a homeowner to draw upon as much as a 95 percent return; a bath Lister. "Someone should tell them what a equity whenever it's needed. They're a bit room addition, 91 percent; a master suite pain it's going to be. I tell them, home ren more flexible than a loan, though interest conversion or attic/bedroom addition, ovation will be a great inconvenience, pos charges vary with the rates prevailing 84 percent; a family room or two-story sibly one of the hardest things you've ever when the credit is tapped. There are also addition, 83 percent. done. You're going to be mad at me and I'm government and special bank loans avail Exterior modifications can also enhance going to be mad at you. But if it's worth all able tlu·ough such companies as Farmie resale value - or destroy it. "The goal that, we'll be more than happy to keep you Mae or Freddie Mac. (when adding a room) is to make the in your neighborhood and make the situa A cash-out refinancing allows you to re- house look like it was built that way," says tion as easy as possible." • Q u A L T y s E R V c E R E s u L T s Large Format Digital Imaging for: • Billboards • Display and Convention Signage • Out-oi-Home Advertising lfv\/\.GE I<.ICH • Back Iit Signage S EE THE D IFFE R E NCE - • Fleet Graphics • Point-oi-Purchase Displays • Taxi Tops and Bus Shelters • Theatrical, Film and Photography Backdrops 4545 WEST DIABLO DRIVE, SUITE A 702-257-2810 • FAX 702-257-2813 • 800-650-4797 LAS VEGAS, NEVADA 89118 February 1998 • 'evada Business journal 45 Building, Nevada BUILDINGS AND DWELLINGS Minimizing the mayhem of home remodeling by jackie Shelton ormer Lieutenant Governor Sue "I don't like to say no painting and concrete construction. FWagner did her homework before Yantis seems to have found his niche in hiring a contractor to work on her home. [to customer requests j. the construction business. "I er\ioy getting She received referrals from people she out and meeting new people," he says. He knew, got bids, checked references, and My answer is, 'Of also likes the challenge of building exactly even looked at examples of their work course we can,' and then what his clients specify. "I don't like to say before choosing a contractor. She select no. My answer is, 'Of course we can,' and ed Thomas Yantis because, "I found him to I find a way to do it. " then I find a way to do it." be professional and very forthright," she - THOMAS YANTIS, OWNER, Yantis is currently adding on a room to says. Her research proved correct. She BUILDINGS AND DWELUNGS the home of Pat and Warren Nelson, part feels Yantis did an excellent job building owners of the Cal-Neva Club in Reno. He's her redwood deck. less the client has a specific subcontractor also working on the third Bully's location, Yantis, with his company Buildings and in mind. "I'm fortunate to have great peo located in Sparks, after previously com Dwellings, strives for excellence. He ple to associate with, and we've learned pleting the establishment's other two loca achieves this by working closely with his how to work together," he says. According tions in Reno. Next he'll start on a face-lift clients as each project progresses, even to Yantis, part of that teamwork means for the front of Bavarian World in Reno. becoming a personal shopper helping se maintaining a professional environment. Yantis has plenty of experience in the lect the proper materials. He presents gen "We keep our workplace drug and alcohol restaurant business, receiving many of his eral guidelines in advance, but keeps the free and we restrict the bad language." referrals from Resco Restaurant Supply. rest of the project adaptable. "We've found Yantis gained his construction experi He was responsible for the remodels of it elin1inates problems if you just let the ence as a high school student, maintaining both Scruples and Shenanigans in the homeowner see what you're doing and let his fanlily's rental properties in Oregon. Lakeside Shopping Center. them make changes as you go along," he Looking for a little adventure, he and some Though business is booming, Yantis is says. "If they want to add a window where friends moved to Reno from Portland and careful not to fall into the trap of getting there wasn't one in the plans, that's their opened a local bar which needed remodel too big too fast. "We're careful not to over prerogative." Yantis' goal is to make there ing. After hiring contractors to do the commit," he says. "We want to provide ex models he builds look like part of the ex work, he felt there was a need for more cellent service and we can't do that if we isting home, rather than an addition. tradesmen who showed up on time, kept have too many commitments." While he does work closely with the to a budget, and did the job right. This is a scenario Yantis must guard homeowners, he also stays out of their He traded in his liquor license for a con against, as he anticipates his 1998 schedule way. "We try to keep the mayhem to a min tractor's license and fom1ed Buildings and to be at least as full as 1997. "We're busier imunl," Yantis says. He tries to block off Dwellings in 1985. In the beginning, he than ever," he says. "There's a massive his remodels from the rest of the house, concentrated on finish work, but then he building boom going in every direction." eliminating the need for construction decided his work could match or excel Though Yantis moved to Reno for the workers to walk through the living area. that of the contractors for whom he was adventure, he stays for the sun. "I can He is also a stickler for trash elinlination working. So Buildings and Dwellings en work year-round here, the weather is al and keeping the sight clean. "I'm adamant tered the business of general contracting. ways great," he says. Some people might about that," he says. "All my employees While Yantis provides general contract disagree, as snow covered the ground at and subs know how I feel about respecting ing service with two full-tin1e employees, the time Yantis made this upbeat com our customers' property." he also has three partners who help oper ment. He didn't seem to notice, as he went Yantis has an established tean1 of sub ate separate firms under the Buildings and about his day striving to create a new and contractors he uses for most projects, un- Dwellings umbrella specializing in roofing, better environment for his clients. • 46 Nevada Busin ess journal • Feburary 1998 Buildin~Nevada ENGINEERS & SURVEYORS, INC. A company with a plan by David Hofstede SI stands for Engineers & Surveyors, "To be a successful years to make the necessary personnel EIncorporated ; since 1983, the company changes." ESI provided construction sur has completed a long list of successful pro engineer, you have veying on the southern segn1ent of the Las jects ranging from small engineering ser Vegas Beltway, from Warm Springs Road vices to multi-million dollar construction to know more than to Wmdmill Lane, and designed a one mile projects. Founded to help develop the reconstruction of Eastern Avenue to ac Lakes - Las Vegas' first "lakeside" commu engineering. " commodate the new Beltway extension. nity - ESI still specializes in master However, she acknowledged master planned communities but, under the guid planned communities, from 300 to 1,700 - KATHY SMITH, OWNER, ance of owner Kathy Smith, the company acres, remain ESI's "bread and butter." has evolved from its original mission into a ENGINEERS & SURVEYORS, INC. After the Lakes, the company developed multi-faceted finn that more accurately re the Legacy golf course and the surround flects Smith's background in public works. improvements, open channels, detention ing developments, Whitney Ranch, Silver ESI was formed by developer Al Collins, facilities, culverts and blidges, and letters wood Rar1ch, Southfork, Ventana Canyon, surveyor Dene Krametbauer and engineer of map amendment to flood hazar·d areas. the residential development at Sunrise Paul Valentine. The individual specialties In the municipal field, ESI can assist a Country Club, and two projects at McDon of its partners combined to offer clients a client in projectS ranging from the design ald Ranch - Sunlidge and The Foothills. full range of professional services. "That's of secondary access roads to the complex "To be a successful engineer, you have what the company is all about," said Smith. planning and construction of sophisticat to know more than engineering," says "We'll take a developer's vision for a tract ed, regional thoroughfares. Surveying ca Smith of the company's success in this of land, and turn that vision into reality. " pabilities, utilizing the industry's most ad field, in which it competes with firms four In civil engineering, ESI provides all re vanced technology, encompass a valiety of times its size. "You have to know planning, quirements incidental to the design and de areas, including right-of-way, boundary zoning, processing; you have to under velopment of subdivisions, mobile home control, topographic, construction stake stand the climate, and how to get along communities, RV parks, office complexes, out and control, route survey, utility trans with the [bureaucratic] entities. It's what commercial centers, apartments, condo mission lines, sewer lines, ground control we're good at; for a business with just 44 miniums and industlial areas. Related ser for aelial mapping and water lights sur employees, we do significar1t projects, and vices include conceptual planning, feasi veys. In addition, the company's mapping it's all through word-of-mouth referral." bility studies, on- and off-site improvement department can fulfill all requirements of Smith promised 1998 would be a year· of design, surveying, mapping and staking, cartographic mapping, legal descriptions, substantial growth and change for ESI. "I final inspections and certifications. and· title analysis. wanted to create more of a vision for the Water systems planning, both supply Smith joined the firm in 1993, and in company. I want us to be known as an in and waste management, is given a priolity 1996, she bought out the other partners novator in what we're doing," she said. In position in successful project planning. and assumed sole ownership. A contrac November of 1997, the firm opened a sa,tel Technical experts on ESI's staff provide tor's daughter, she calls engineering and lite office in Reno. "We like the area," she engineering related to systems planning, construction "the family business." Her fa explained. "The development is steady - blueprints and specifications, distribution ther worked on underground engineering not crazy like it is [in Las Vegas], where network analysis, master sewer plans, in Northern Nevada, and her uncle and people just want to know how fast we can pump station designs, bid documentation, cousins formed Carson Construction. get the job done." bidding and award, and fmal pay esti "Since I purchased the company, I want Also in the works - a new company mates. The firm's flood control engineering ed to diversify more, esp),cially in public name, that Smith 'Nil! make public soon. "I capabilities encompass watershed hydro works - roadways, airports, water trans could tell you now," she says with a smile, logic studies, storm drainage systems and missions," she explains. "It took me two "but then I'd have to kill you! " • February 1998 • :\evada Business journal 47 Buildin~ Nevada NEWS IN BRIEF Commercial real estate organization formed Commercial Real Estate Women-Silver State (CREW-SS) , a non-profit professional association was recently formed by South ern Nevada leaders in commercial real es tate. With a goal of supporting the growth and vitality of commercial real estate tlu·oughout Nevada, membership is com piised of developers, conunercial brokers, property and asset managers, title insm ance companies and attorneys. Construction begins on Club Hotel Thomas & Mack and the DoubleTree Hotel Corporation have began construction on a 190-room, six-story Club Hotel by Double Tree and retail center. Located at Members of the boa?·d of diTectors joT the Tecently formed CommeTcial Real Estate McCanan Center, the hotel will cater to Women-Silver State, a non-pToji t pmjesional- association. Seated left to Tight: Shauna the needs of business travelers and will in BTennan, pTesident-elect; Judi Woodyar·d, pTesident; LauTelle Temple, secretary. Stand clude a self-service business center featur ing left to right: Linda Han-is, vice pTesident pTogmms; Kathleen Nylen, vice pTesident ing a computer, printer, fax machine, pho finance; and JoAnn Talle?ico, vice pTesident membeTShip. tocopier, shipping supplies, mini-offices and conference rooms. The project is slat step toward standardization of codes, has the Sununerlin Library. The second center, ed for completion in August. been universally applauded by building in under construction on Lake Mead Diive at dustry groups that conmwnly work in mul Buffalo, encompasses 151,000 square feet Joint building codes signal tiple julisdictions. of retail shops and services and will in new era of standardization clude more tl1an 30 retailers. Major retail centers open in The 1997 Uniforn1 Building, Mechanical northeast Las Vegas Stuart Mixer to market and Plumbing Codes, as well as the re Palms Business Center spective 1997 Southern Nevada joint code Two new major shopping centers, featur amendments will be effective this month. ing more than 60 shops and services, will Stuart Mixer Commercial-ON COR Interna Last year, the county adopted the National open in northwest Las Vegas dwing the tional has been retained as the exclusive Electlical Code, along with joint amend first quarter of this year. Both projects are marketing agent for a significant portion ments. The building departments of Clark joint ventures of Howard Hughes Proper of the Palms Business Center portfolio. County and the cities of Boulder City, Hen ties, LP, and Investment Properties, a The project, which includes the market derson, Las Vegas, North Las Vegas and Nevada LLC. In Sununerlin, leases have ing of nearly 600,000 square feet of Mesquite have agreed to work together to been signed by 27 tenants who will occupy industlial!office space, marks the largest create joint code amendments. This joint The Trails Village Center, a 168,000-square assignment awarded to a brokerage firm development, which represents a giant foot shopping center located across from in recent years. continued 48 Kerada Business Journal • Feburary 1998 Buildin~Nevada +REAL ESTATE TRANSACTIONS +REFINANCE/SECONDARY LOAN ESCROWS +BULK SALE/BUSINESS SALES +COLLATERAL DOCUMENT PROTECTION +STOCK SUBSCRIPTION RECEIPT +LOAN SERVICING + FORECLOSURES SOUTHWEST ESCROW COMPANY 401 N. Buffalo, Suite 205 Las Vegas, NV 89128 (702) 838-0300 FAX: (702) 838-0526 American Nevada completes luxury apartment complex American Nevada C01poration lws completed constmction on the $19.6 miUion, 260- unit luxury apartment community, The Bella Vista Apartments, located on a 16-acre site Southern Nevada at Green VaUey Ranch in Henderson. The p?'Ojectfeatures 59 buildings offering one-and Musical Arts Society two-story, townhouse-style apartments. Come listen to music presented by Southern Nevada's oldest choral society during our 35th anniversary season Sunday, April 5, 1998 at 3:oo PM Artemus Ham Concert Hall (UNL V) Musical Arts Chorus Broadway /Pops program Sunday, June 7, 1998 at J:OO PM Artemus Ham Concert Hall (UNL V) Musical Arts Chorus and Orchestra Carl Orff: Carmina Burana Call the Musical Arts Society for tickets or latest program Construction company completes offices for insurance information: 451-6672 James AUan & Company recently completed constmction on the McFadden Ins building in Las Vegas, a conternpomry two-story, 8,061-square-foot-stmcture. 50 Nevada Business Journal • Feburary 1998 from simple to extravagant. The first impression made should be a lasting one. At Ouali~ Impressions we pride ourselves on our abili~ to print even the most complicated pieces and to meet awide spectrum of de sign and deadline challenges. Our facili~ features the latest technology, complete in-house production includ ing electronic prepress and scann ing departments as well as over 35 talented individuals who have made a commitment to deliver service ~at is second to none. FINE COMMERCIAL PRI NTING 6295 Harrison Dr. Suite 29 Park 2000 Complex Las Vegas, NV 89120 • 702-798 -9005 February 1998 • Nevada Business journal 51 Commercial Real Estate Market Report INDUSTRIAL MARKET SUMMARY LAS VEGAS : Through the third quarter of 1997, the beginning of the fourth quarter with approximately years with gross absorption exceeding 3·9 Las Vegas industrial market continued its rapid ex· 1.56 million square feet under construction. This is square feet. Under last year's 4-4 million pansion. The current industrial base grew to 48.2 down from the previous quarter's number of ap· feet, however, the figures become almost million square feet, and the vacancy rate rose to proximately 3 million square feet. when International Gaming Tech nology's 1 9.26 percent, as several large projects were com· Lease rates and land prices have shown sus · square-foot build -to -suit facility, completed in pleted and only partially absorbed during the quar· tained increases. While developable property be· is taken into consideration. Net absorption of ter. Net absorption remained strong, totalling ap· comes scarce, price increases and should help to million square feet more than doubled the p proximately 3.06 million square feet through the curb overbuild in g and perpetuate the develop· year's rate. Vacancy dropped slightly from the first three quarters. Although, 1997 is already a ment/ absorption ratio. year's high benchmark to 10.6 percent. record-breaking year, fourth quarter deals will bring Projections for future growth remain robust. Nevada's tax climate, right·to·work laws, net absorption to the 4 million mark at year-end. Speculative building has begun to increase, easing of life and location to western markets As much as 2.5 million square feet was complet· the previous, almost non-existent vacancy rate. attract new business from all over the U.S. ed in the third quarter. This will reflect an increase With this normalization, the market will continue to factors include immediate access to Interstate in the vacancy percentage for the third quarter. expand to include larger national and international way So and US 395, rail service, 56 trucking Given present activity, this aberration for the most tenants with a desire to take advantage of Nevada's nies, Reno-Tahoe International Airport a part should self adjust in the fourth quarter as in· business friendly atmosphere. western distribution hub for United Parcel flated absorption, allowing a correction to normal· ize the vacancy/absorption ratio by year-end. Fur· RENO : Reno / Sparks industrial growth continued NEXT MONTH: ther, construction activity leveled off at the the heated pace experienced over the past five Office Market Summary OFFICE MARKET- 3rd Quarter 1997 RETAIL MARKET- 3rd Quarter 1997 INDUSTRIAL MARKET- 3rd Quarter 1997 TOTAL MARKET LAS VEGAS RE NO TOTAL MARKET LAs VEGAS REN O Number of Properties 392 164 Number of Properties 189 75 Total Square Feet 14,869.717 3.599,100 Total Square Feet 22,763,804 8,679,051 Vacant Square Feet 1,561,707 413,183 Vacant Square Feet 745 .493 379.916 Percent Vacant 10.50% 11.00% Percent Vacant 3·27% 5·30% New Construction 1,127,426 175,000 New Construction 938,029 325,000 Net Absorption (SF) 857225 124,317 Net Absorption (SF) 1,283,666 185,000 Avg Lease SF/ Mo (FSG - NNN)* h74 $1.10 Average Lease (NNN) $1.14 $1.04 Planned Construction 2,577,644 250,000 Planned Construction 2,352,825 68o,ooo Under Construction 976,204 145.000 Under Construction 1,347,294 0 (LASS 'A' OFF ICE PROPERTI ES POWER CENTERS- Number of Properties 27 18 RETAI L CEN TE RS> 100,000 SF Total Square Feet 3.394.498 1,176,000 WITH MINIMAL OR No IN· LINE SPACE Vacant Square Fee t 201,319 58,800 Number of Properties 19 Percent Vacant 6.51% 5.00% Total Square Feet (GLA) 5,689,615 1,031,000 New Construction 343,267 54,000 Vacant Square Feet 322,861 0 Net Absorption (SF) 373.500 65,200 Percent Vacant 5.67% 0 Avg Lease SF/ Mo (FSG - NN N )* $2.10t $1.25 New Construction 450,000 97.500 Planned Construction 976,028 147,000 Net Abso rption (SF) 646,189 101,500 Under Construction 532,891 120,000 Average Lease (NNN) $1.14 $1.00 (LASS '8' OFFI CE PROPERTIES Planned Construction 0 46,500 Number of Properties 226 54 Under Construction 0 0 Total Square Feet 8,638.587 1,464.423 COMMUN ITY AND REGIONAL (ENTERS- Vacant Square Feet 997.383 145.920 RETAIL CE NTE RS WITH ANCHOR(S) Percent Vacant 11.55% 10.00°/o Number of Properties 102 43 New Construction 777,134 32.500 Total Square Feet (GLA) 13,462,389 6.376,608 Net Absorption (SF) 494.576 10,350 Vacant Square Feet 280,857 294,118 Avg Lease SF/Mo (FSG- NNN)* $1.73 $0.95 Percent Vacant 2.09% 6.oo% Planned Construction 1,546,171 85,000 New Construction 488,029 169,000 Under Construction 406,718 98,500 Net Absorption (SF) 603,112 181,500 (LASS '( ' OFFICE PROPERTIES Average Lease (N NN) $1.15 $t.o8 Number of Properties 139 92 Planned Construction 2,062,779 550,000 Total Square Feet 3,136,632 942.750 Under Construction 1,273.239 0 Vacant Square Feet 363,005 181,085 STRIP CENTERS - RETAIL CE NTERS Percent Vacant 11.57% 19.00% Number of Properties 68 27 New Construction 7,025 17,500 Total Square Feet (GLA) 3,611,400 919,611 Net Absorption (SF) - 10,851 10,900 Vacant Square Feet 141,775 77.748 Avg Lease SF/ Mo (FSG- NNN)* h54 $o .6o Percent Vacant 3·93% 8.50% Abbreviations Planned Construction 55.445 18,200 New Construction 0 58,620 BTS: Build To Suit Under Construction 15,200 Net Absorption (SF) 21,000 36.595 34.365 FSG: Full Service Gross Average Lease (N NN) $1.10 $.97 GLA: Gross Leasable Area *Average Monthly Lease Rates for Los Vegas reported Planned Construction 290,047 85,ooo as Full Service Gross and for Reno os Net Net Net. Under Construction 74,055 0 t The decrease in overall/ease rate for Las Vegas Class A Office Space is attributable to the large amount ofva· LAS VEGAS STATISTICS COMP ILED BY LEE AND ASSOCIATES COMMERCIAL REAL ESTATE cant space at the Bank of America Center. RENO STATI STICS COMP ILED BY GRUBB & ELLIS NEVADA COMMERCIAL GROUP ;2 '\eYada Business journal • Feburary 1998 - LIFESTYLES Reviewed by Kathleen Foley PERFORMINGARTS Nevada Festival Ballet Reno 785-7915 Nevada Festival Ballet (NFB), based in Reno, produces three major, full-length classical ballet/repertory programs each season. During the past two seasons, pro ductions have starred major international Nevada Dance Th eatre 's Clarice Geisse/ pe1jormed Swan Lake in 1997 guest artists as well as featuring talented local professional dancers. In 1994, NFB Nevada's finest musicians, was established Nevada Dance Theatre added live musical accompaniment for in 1969. The Philharn1onic performs six every ballet performance, provided by a MasterClassic subscription concerts each Las Vegas 732-3838 full professional orchestra under the direc year in the Pioneer Center for the Arts in Nevada Dance Theatre is the only pro tion of a noted ballet conductor. The aadi addition to six Young People's Concerts fessional ballet company in the state, and tion of the orchestra increased attendance, for students, and fanllly-oriented pops is the largest arts organization in Southern drew renowned dancers and ballet conduc concerts throughout Northern Nevada and evada. NDT has evolved from an ensem tors from all over the world, and placed Eastern Califo~ia . The orchestra performs ble to a strong regional company national NFB on the ballet map as one of the few a special holiday concert during Decem ly recognized for a style that is bold, the companies to regularly perform with an ber, a Fourth of July concert in Genoa, atrical, and dominated by high artistic orchestra. NFB presents at least one guest evada, "Pops on the River" in Wingfield values. NDT began in 1972 as a "vision in company every season, each representa Park in July, and is featured at the Lake the desert" conceived by Vassili Sulich, tive of different fom1s of dance, including Tahoe Summer Music Festival. who had danced throughout Europe before cultural, modern and jazz. The Philharmonic Association supports arriving in Las Vegas as a principal dancer Since 1992, NFB has created a series the Reno Philharmonic Youth Orchestra, with the Folies Bergere. His small project of programs to broaden the access, exper which performs 12 times a year, including using volunteer dancers from the Strip ul iences and talents of new and special four Young People's Concerts for all timately became a professional organiza audiences. In 1996, Dance for the fourth grade students in Washoe County. tion which has now evolved into a compa Schools provided 9,000 students a free The Reno Philharmonic has performed ny of 24 resident dancers recruited by lecture and performance by the Lakota with intemationally known guest artists auditions in major cities. Since 1983, NDT Sioux Indian Dance Theatre. The Nevada such as Luciano Pavarotti, Judy Collins, has toured nationally to over 250 cities in Festival Ballet School teaches students Ray Charles, Jose Iturbi, George Shearing, 40 states. During the 199611997 season of all ages from amateur through profes and the Moody Blues. It has been named NDT celebrated its 25th anniversary with sional. NFB School students have gone on "Best Performing Arts Group" in Reno Sulich presenting portions of some of the to perform principal and soloist roles with for the last four years by Reno Gazette 50-plus ballets he created for the company. leading ballet companies in the United Journal readers. It was also during this season that he States including the Joffrey and Pacific Music director and conductor Ron stepped down as artistic director and the Northwest Ballets. Daniels is retiring this season. Maestro torch was passed to Bruce Steivel. Daniels came to Reno in 1979 and has The Academy of evada Dance The Reno Philharmonic been the creative force behind the Philhar atre, the teaching arm of NDT, trains more monic since that time. Four guest conduc than 200 children annually. In cooperation Reno (702) 323-6393 tors who are candidates to take over his with the school district, NDT serves over The Reno Philliarmonic, a professional position will come to Reno this season to 3 000 children a year at special perfor symphony comprised of Northern guest conduct MasterClassics concerts. mances of each of its productions. • February 1998 • Nevada Business Journal 53 Bustop Shelters of Nevada Offers a Unique Medium... • Largest transit shelter operator in Las Vegas with over 2,000 panels. Bustop Shelters of Nevada covers • The most locations of any Las Vegas Outdoor Ad vertising Company. the entire Las Vegas Valley, Las Vegas • Shelters in Las Vegas are absolutely essential to cover the market. Strip, near Strip tourist areas, Airp • Complete exclusive tourist and local coverage. Access and Convention Centers. New Bustop Junior Transit Post Benchbac& Advertising Copy is silk-screenecL New Outdoor Advertising Now directly embedded into the fiberglass Available on the Las Vegas Strip state-of-the-art and Surrounding Tourist Corridor 1' x 7' bench backs. 2' x 7' Industry ;;;F...:-;;:;;-::-~:""""""-• Bustop Shelters of Nevada is now offering Standard wooden new 20" x 29" advertising panels located on bench back. ~:=;=~~:1iiJ the new "state of the art" receptacles being Comparatively ill inexpensive installed next to the bus stop shelters on the production costs. Las Vegas Strip and surrounding tourist areas. Convention/Trade Show & Special Showings To assist convention exhibitors, Bustop Shelters of Nevada offers eight different convention packages that utilize our outdoor display panels in a combination of locations. Each convention package offers locations: 1. In front of the Las Vegas Convention Center 2. On The Las Vegas Strip directly in front of major Strip Hotels 3. On all major access thoroughfares between McCarran International Airport and Hotels on The Strip 4. On Las Vegas Boulevard North, which leads to the famous Downtown Hotels • Mobile units may be utilized on the Las Vegas Strip or anywhere in the Las Vegas Valley to reach tourists, convention attendees or the local population. • Promotions In Motion TM features the use of 3 dimensional extensions, full vinyl wraps and 7 panel groups of 3 rotating advertising panels, one on each side and one on the rear of the vehicle. Side panels are 8 ft . x 5 ft. The back panel is 5 ft . x 5 ft . (panel production is $750 for a set of Extreme back lighting intensity of the advertising panels ensures the all important Las Vegas night time viewing (no other Las Vegas mobile .... _advertising.. vehicles have back lit panels) . SPEAK I NG FOR NEVADA by U.S. Senator Hany Reid, D-Nevada TELECOMMUNICATIONS Changing our world one person at a time elecommunications is a term encom who are concerned with the threat of rogue Tpassing a wide array of technologies nations or terrorists using domestically which are rapidly changing the way we produced encryption technology that is too work, the way we live and our ability to powerful to be broken without the aid of communicate with one another. From cel its creators. To offset this possibility, some lular phones, to satellites and e-mail, members of Congress are pushing a plan today we have access to inforn1ation at the to require encryption technology providers push of a button or the click of a mouse supply the federal government with so and without the conventional limits of dis called "keys" to allow them access to en tance or geography. crypted materials. While at first glance this may sound like ENCRYPTIO N a pmdent policy, in my opinion it creates a One of the biggest questions facing the far greater potential for violating the telecommunications industry today is how Fourth Amendment barring "illegal search to ensure the privacy and security of the and seizure." Allowing unfettered access information that is canied over computer to these electronic "keys" without a war networks. The continuing boom in Inter rant or some type of other legal roadblock net commerce, poses new requirements is an invitation for abuse of individual pri for on-line providers to be able to guaran Allowing unfettered access vacy rights. That is why I'm supporting tee sensitive information, such as credit legislation authored by Senator Bob Kerry card account numbers, cannot be compro to electronic encryption (D- eb. ) which would place limits on the mised. "keys" is an invitation for ability of agencies like the FBI to access This need, coupled with expanding encrypted materials without first hav ing to computer usage by private business, the abuse of individual privacy show probable cause as to why they should government and the military has in turn rights. - Sen. Harry Reid be allowed to conduct an electronic search led to an increase in the demand for en and/or surveill ance. cryption technology. Encryption technolo forms of encryption technology. Compa This bill strikes a careful balance be gy scrambles digital communications to nies which manufacture this software are tween protecting individual rights and pre make them indecipherable to everyone ex currently forbidden from exporting certain serving our ability to protect citizens from cept those for whom the information is in state-of-the-art programs which are al terrorism. I realize there is also a need to tended. This scrambling not only enables ready in use here at home. This dual poli safeguard telecommunications and to pre secure commerce, but also affords protec cy has fueled a debate over whether or vent computer crimes and terrorism, but it tions for the authenticity and confidential not restrictions are stifling the growth of must not come at the sacrifice of constitu ity of many forms of telecommunications. businesses which sell encryption tech tionally guaranteed safeguards of ptivacy. Encryption also serves as a check on com nology, and slowing down the overall The debate over encryption technology, puter crimes and unauthorized access of growth of commerce on the Internet. its exportation and the ability of the gov computer networks. Proponents of encryption argue its avail ernment to require access to these secmity At the same tinle, these privacy de ability stops foreign corporate espionage systems is a complex web of overlapping mands must be balanced with the respon and protects America's most important in priorities. As we take up the debate in sibility of protecting our national security frastructure such as the U.S. powergrid, Congress later this year, I hope to help interests. This dichotomy has led to the banking systems and the computer net bridge the gap between business and secu establishment of export controls which work used for civilian air traffic control. rity needs, while also ensuring individual have been placed by Congress on certain This argument is countered by those liberty and coll ective safety. • Februa.y 1998 • Nevada Business journal 55 INSIDE POLITICS by Michael Sullivan Paycheck Protection may do just the opposite for Republicans in office hey call it "Paycheck Protection," but them. On the other side, if they are forced how many Republican candidates may be T the proposal being pushed by Republi to oppose the initiative, it could show dis hurt by their vendetta is anyone's guess. cans and Venetian Hotel owner Sheldon sension in the ranks, and hurt the entire Adelson doesn't really protect anything. Republican election effort. CAN DIDATE UPDATE In a move by conservatives to blunt the When you break down Paycheck Protec s of press time, several candidates were strength of labor unions, which spent mil tion, it seems to go against everything the Astill pondering bids for statewide of lions of dollars nationwide in 1996 on ad Republican party stands for: less govern fice. County Commissioner Lorainne vertisements attacking the Republican ment interference and more freedom. Be Hunt, seeking relief from the circus atmos Congress for everything from trying to sides, Nevada is a right-to-work state. No phere that has become Clark County gov abolish Medicare to working against the one is forced to join a union, and if they ernment, had all but announced she was American family. Under the proposal, do, they have the ability to elect their seeking the Republican nomination for union bosses would not be able to spend union leadership. We send our elected lieutenant governor. It's a seat for which members' dues on these types of expendi leaders to Carson City and Washington, Hunt is well qualified, having served on tures, unless the individual workers ex D.C. to make decisions on our behalf, just the Commission on Tourism (a board the pressly approve it. If enacted, it would cut like union members expect their leaders to lieutenant governor oversees) and playing in half the funds available by organized make decisions in their best interest. a very active role in economic diver labor to wage political wars. The other downside to this proposal sification (the LG also chairs the Commis On its face, Paycheck Protection looks is the expected retaliation by unions. sion on Economic Development). Her an very attractive. Why shouldn't union mem Organized labor has said it will also push nounced Democratic opponent, Rose bers have a say in where their dues are for a ballot initiative to force publicly McKinney James, also has a wealth of going? The issue has polled strongly traded companies to allow stockholders business and government experience, but across the nation, which is why GOP oper a say on how political donations are Hunt's business connections and the De atives are anxious to try to initiate the made. Republican Senatorial candidate mocrat's lack of a strong name at the top of movement here in Nevada. Congressman John Ensign recently said the ticket could hurt James' chances. But in a state as strongly union as that he wouldn't support the proposal Another seat still undecided is secretary Nevada, an initiative like this is making unless that provision was looked into as of state. The incumbent, Dean Heller, is several of Nevada's most popular Republi well. That would not only be cumber still pondering a bid for governor. While can elected officials very uncomfortable. some, but could dry up funds for all that move is seen by most insiders as It's not that these leaders are strongly pro political candidates in Nevada. political suicide, Heller has never been union or that they like seeing millions As this column goes to press, the future one to listen to the advice of experts. If spent to unseat their Republican brethren of Paycheck Protection in Nevada is still in he does move, the political grapevine in other states. They just don't want to flux. The Republican's top statewide can has Henderson Assemblywoman Sandra pick a fight with a 400-pound gorilla. didate, Kenny Guinn, has said he will not Tiffany leaving her seat to vie for the post. For the most part, local GOP politicians support it, which dealt a large blow to the While the secretary of state doesn't get such as Sens. Mark James, Jon Porter, Ray effort. But radical leaders say they will still much exposure, the office is a great step Rawson and Commissioner Bruce Wood fight to get it on the ballot. With Adelson ping-stone for better things and can be had bury have received a bye from unions at ready to put some of his considerable for a bargain price (Heller raised less than election time. Their records aren't particu wealth behind the project, it could very $250,000 in his successful election bid). larly pro-union, but their districts are very well happen, which seems paradoxical and Filing starts in mid-May for all offices, conservative and they've never gone out of even foolhardy since this is the first time in and many surprises may still arise. • their way to incite labor leaders. If they two decades Republicans have an excel are forced into supporting Paycheck Pro lent chance at placing one of their own in Michael Sullivan is president of Paladin tection, they could risk alienating parts of the governor's mansion for eight years. Advertising, a local political consulting their districts that would normally support Whether they see the light and realize and government affairs firm. I 56 Ne>'ada Business j ournal • Feburary 1998 T A X T p s Obtaining the right insurance can help keep your business in business stablishing and growing your business WHEN SELECTING PRODUCT PROTECTING YOUR BUSINESS Edoes n't mean you need to assume all FROM LAWSUITS the risks. Obtaining proper insurance cov LIABILITY INSURA CE, KEEP Virtually anyone who comes in contact erage enables you to spread certain risks with your business, employees, customers, among insurance companies and can pre I MI D SOME COMPA IES vendors and even delivery people, can vent your business from succumbing to hold you liable if injured on your property. unforeseen bankruptcy. HAVE BEE HELD LIABLE Proper liability insurance can help protect The Nevada Society of CPAs points out you from lawsuit judgments up to certain, that the amount and type of insurance you FOR I JURIES TO THOSE specified amounts. Typically, policies state need depends on a number of factors, in a dollar limit per occurrence and an aggre cluding whether or not you have employ USI G A PRODUCT AS MUCH gate dollar limit for the policy year. ees, the type of products or services you If your company manufactures, designs, sell, where you locate your business, AS 20 YEARS AFTER ITS or sells certain products, you'll also need whether clients visit your office, and the product liability insurance. Keep in mind types of equipment and inventory housed MA UFACTURE OR SALE. some companies have been held liable for in your business facility. injuries to those using a product as much as 20 years after its manufacture or sale. LOOKING OUT FOR YOUR you want to insure as well as the perils you The amount of product liability insurance EMPLOYEES' HEALTH want to insure against. you ' II need depends on the nature of the First and foremost, it is important to It's wise to get a policy written on an products your company produces and their provide insurance to protect what is typi "all-risks" basis, rather than a "named potential for causing or resulting in injury. cally your biggest asset, your employees. peril" basis. While the latter only covers Providing health insurance is a big ex the specific perils named in the policy, an COMPENSATING INJURED EMPLOYEES pense for smaller businesses, but also a all-risk policy will cover virtually anything This type of insurance provides medical necessary one if you want to recruit talent except for a few enumerated exclusions. coverage and, in some instances, lost ed employees and contribute to their phys CPAs also suggest you buy replacement wages, for employees who are injured ical well-being. There is a wide range of cost insurance. This type of coverage will while on the job. The types of insurance healthcare coverage available today, in replace your property at current prices, re coverage vary. cluding traditional fee-for-service plans gardless of what you paid for the items and Since the cost of such insurance is typi and managed care plans, as well as plans thus protect against inflation. cally affected by the accident rate, it's wise combining elements of both. Your medical to take as many precautions as possible to insurance costs may be determined on the KEEPING YO R BUSINESS GOING minimize the possibility of injury to your basis of your company's experience, such If a casualty such as a fire, flood, or employees. Keep in mind the requirements as the number and dollar value of claims other unforeseen event interrupts opera for this type of insurance vary from state to submitted by your employees, or as part of tions, business interruption insurance can state. It's up to you to find out what to do a predetermined premium. In selecting a help you meet ongoing costs and even re to comply with the laws of any state where plan, be sure to analyze your workforce imburse for future profits lost. Some poli you have employees at work. carefully and consider all their needs. cies cover payroll costs, while others will You may also require certain specialty pay rent and other expenses until your insurance to cover particular perils unique MINIMIZING PROPERTY LOSSES business can open and operate again. to your business. • Property insurance protects your build These policies are very specific, so ing and its contents. Your premium amount take the time to structure one appropri Prepared by the Nevada Society of will depend on the value of the property ate for your needs. Certified Public Accountants. February 1998 • Nevada Business journal 57 CUTTING EDGE by David J. Stipech Are Those New Ail-In-One Office Machines Right For You? ome pretty fancy technology is making boasts a PC video capture function. Sheadlines these days, from the Internet The popular Xerox WorkCenter 250 is to voice-activated gadgetry and satellite also worth a look at around $600. communications products of all types. For the multitudes of smaller business LASER vs. INK JET es, home offices and even corporate de In general, the highest priced partments, this month's column focuses on use laser toner for a sharper, more perma technology that may be more practical nent printout. For documents that require than flashy, more useful than trendy. longer storage life and more resilience to Combining various products into one spills, laser printing is the way to go. But has long been a concept aimed at more lasers also mean black-only printouts. convenience and less cost than purchasing Toner cartridges for laser models come the components separately. (Was it the in several configurations, often with a clock/radio or the toaster/oven that started more expensive drum unit for around a all this?) The Xerox WorkCenter 250 is a plain-paper, hundred and a quarter that wears out after Known as multi-function or ali-in-one black-only ink jet which can print, fax, copy 10,000 pages or so, and a smaller ink unit machines - perhaps a better name will and scan for about $600. for under $40 that will at least take care of catch on soon - these fax/printer/copier/ a ream (500 sheets) of paper. scanner units from makers such as Xerox, than a glorified fax machine. For the seri In the $500 to $800 (street price) range Brother, HP and Lexmark, among others ous office, plan to shell out half a grand or is where the vast majority of full-featured are the latest entries in the combo-product more, or you' lllikely regret it. models fall. Dominated by color ink-jet tradition that many business people are Though ali-in-one machines may look devices, the scanning resolutions, memory, finding they just can't do without. alike, be aware they are not created equal. speed, paper capacity and other specifica The "all" in ali-in-one does not necessarily tions can vary widely. The color printing PRI CE: YOU GET WHAT YOU PAY FOR have the same meaning from one machine quality of ink-jet technology continues to The general street price range for these to the next. It can mean any combination improve, and it is certainly more than ac office machines is $500 to $1 ,000 for some of faxing, scanning, copying or printing, ceptable for general office use. pretty respectable hardware that uses laser and certain machines focus more on some Although the typical individual ink jet toner or ink-jet technology, prints on plain functions than others. For example, for tanks cost less than laser toner supplies paper and allows you to fax, scan, print, $800, the HP OfficeJet Pro 1150C is a you' ll go through them more quickly. and copy using your PC; some machines desktop copier designed for higher quality Some models have the added feature of allow for faxing or copying separate from printing, copying and scanning, in color - three individual ink tanks that can be re a PC (as with traditional faxes and but it has no fax capability. HP has several placed independently, for around $ 10 copiers); some are PC-dependent; some all-in-one models of varying quality and each, while others offer a single three offer both options. price that do print, scan, copy and fax. color ink tank plus a black, for around $30 Less expensive, economy models begin That same $800 can get you up to six each. The latter design means once you've at around $250, but expect only black-on functions - printer, PC fax , copier, scan used up, say, all the magenta ink, the white printing, thermal paper and far fewer ner, stand-alone fax and phone answerer whole cartridge is rendered useless despite features on what is really not much more on the Brother MFC-7000FC, which also the full cyan and yellow elements. 58 'evada Business Journal • Feburary 1998 CUTTING EDGE Where can a busy Q: executive turn to find - info on the competition SHOP CAREFULLY - new business inspiration As you'd imagine, ali-in-one also means trade-offs. Here are a few buyi ng tips: -sterling investment opportunities • Needs vs. features - Combining prod ucts means sacrificing features or quality - key prospects somewhere; compare a unit's offerings to your needs carefully. Even in the $500 range some machines only give you black ink, so if you need color, make sure it does -a new golf course color. Many units' scanners are no match for a graphic artist's high-resolution needs, to conquer? but even for occasional scanning, you'll still be smart to get the highest resolution possible for the money. • Space and software - Some models have smaller footprints and/or profiles for tighter desktop use, while some have a clunkier shape that may require a specific A: place all their own. And, as always, anything you hook up to your computer needs to be compatible, so ask about soft ware, networking, ease of installation and technical support. • Repair - As I learned with my home TVNCR unit, one downside to combina tion devices is that when one component goes out and needs repair, you lose the ser vices of the remainder of the components. For this reason repair policies and general reliability are significant factors. DO THE MATH ... THEN CHOOSE ISSUE! YOUR MULTI-l\'li\CHINE If the amount you'd planned to spend $29.95 for a separate fax machine, scanner, print er and desktop copier is more than the cost of the ail-in-one model you're considering, the multi-use machine may be the ticket for your small office or business. ACCURATE AND IN-DEPTH INFORMATION PROVIDING NAMES AND But they're not for everyone. If you NUMBERS FOR MORE THAN 50 INDUSTRY SEGMENTS already have, say, a scanner and a copier, you may be better off investing in the Building & Construction • Finance • Business Services • General Interest • Healthcare best dedicated printer and separate fax & Insurance • Hospitality & Travel • Professional Firms & Associations • Real Estate machine you can afford. If you do have need for a fax machine, a scanner, a printer and a copier - and espe GAIN A COMPETITIVE EDGE- Order your copy today! cially if you're in the market for all or most Order by Phone (702) 735-7003 or Mail your check for S29.95+tx* of them at once- the new breed of combi to 2127 Paradise Rd., Las Vegas, Nevada 89104 nation office machines should be given serious consideration. • *Nevada residents add 7% sales tax February 1998 • Nevada Business Journal ;9 STRATEGIES by George Fuller PLANNING TO USE AN OUTSIDE EXPERT? Involve your employees from the start to avoid delays and resentment henever management considers the WHE EMPLOYEES SEE it is imperative to lay the foundation Wuse of outside expertise, attention is for using consultants before they are hired. generally focused on the dual problems of Whenever possible, employees who (1) who is the best expert to hire, and (2) CO SULTA TS AR RIVE ON will interact with consultants should be how much will it cost. These are, of brought into the decision-making loop at course, important considerations, but the THE SCE E AND THEY HAVE the beginning. The ultimate goal is to internal problems associated with retain achieve some sort of unanimity toward ing outsiders are often overlooked. NO I KLI G OF WHY, THE seeking outside assistance. Admittedly, It is important to recognize the ultimate this isn't always an easy task, especially if success of any relationship with outside WO RST IS ASSUMED . the purpose is to review some aspect of experts depends to a great extent on employee performance. But even when smoothing the path within the company certain employees are inclined to resist whenever external advisers are hired. A eration is crucial during any project m hiring outside expertise, they tend to be failure to do so can make it difficult (if not volving external experts. less resentful if they have a chance to pre impossible) for these people to perform It's not easy to impress upon employees sent their case against using outsiders. their assigned duties. the need to quickly provide assistance re When the decision is made to hire ex In addition, when employees aren' t quested by ~utsiders. After all, it's human ternal advisers, it's useful to appoint some adequately prepared for working with out nature for people to first and foremost con one as the direct liaison. This person side experts, the costs ot an assignment cenrrare on me!r own wu1'11.. rwllJcJHIVlc, can rise significantly. On the other hand, if they may well have the attitude the out authority necessary to expedite the w employees who deal with external busi sider is being paid for the job, and there Problems can occur in this area \\ ness advisers are encouraged to cooperate fore employees shouldn't be required to fully, the odds are greatly enhanced the as assist. To counteract these tendencies and then fails to appoint someone signment is completed on schedule and management must emphasize cooperation lower level to monitor the project. For within budget. as both necessary and expected. thing, consultants are reluctant to bothcr Employee acceptance of, and coopera The use of outsiders for traditional func busy executive with minor details. tion with, outside experts requires man tions, such as accounting or legal advice, fore, they are more likely to be kept agement to bring people on board at the isn't likely to generate resentment. There ing longer for the sort of internal assis outset when the hiring of outside expertise fore, the main concern of management is tance necessary to complete a project. is first considered. The type of project to be certain employees cooperate to expe Furthermore, although conscientious under consideration usually determines dite the assignment. The real headaches consultants will diligently perform their the extent to which this is done. For exam ensue when consultants are hired for more duties, they can't be expected to hound ple, if the company hires an accounting controversial tasks, such as reorganization employees for needed information. After firm, then only those involved with ac and/or to perform functions for which all, it's the hiring company paying the counting functions are directly affected. there is arguably (at least in the minds of fees. This alone is a good enough reason to Even here, however, it's important to insist employees) existing in-house expertise. appoint a lower level manager to work employees place a priority on providing When employees see consultants arrive with the outside advisers on a daily basis. assistance to outsiders. on the scene and they have no inkling of Above all else, this sort of close attention For instance, when an audit is under why, the worst is assumed. Rumors run to the internal aspects of dealing with way, employees must be ready to make rampant about layoffs, demotions, pay business advisers furthers the chances for any requested documentation available. cuts, and any other dire prediction that can a successful working relationship. Failing to do this impedes the audit, and be remotely tied to the presence of the ex all the while, the clock keeps running and pert. And, of course, any sort of coopera George Fuller is the author of The the fees add up. In fact, this sort of coop- tion becomes minimal at best. Therefore, tor's Handbook, published by Prentice Hall. 60 Nevada Business Journal • Feburary 1998 ~PLY THE FINEST SPORTS AND FITNESS COMPLEX IN NEVADA. Sister Club to The Sports Club/LA, The Sports Club/Irvine and Reebok Sports Club/NY THE SPORTS/ CLUB/LAS VEGAS I 2100 Olympic Avenue, Henderson Tel. 45 4 -6000 heart disease and high school graduation. In all of these areas - especially the first two - Nevada has a long way to go towards improving those numbers." Ritch added that much of the money ear marked for prevention programs comes from federal agencies - such as the NTSB grant to Health Plan of Nevada. "The funds available for prevention programs don't come from state coffers," she said. "In order for Nevada to increase preventive programming, we'll need much more in the way of resources. It's just not some thing we currently have in our budget." Fortunately for Nevadans, many private organizations, such as HMOs and hospi Created to promote healthcare during pregnancy, the Baby Your Baby Program has been tals, are picking up the slack where state credited with improving the premature birth and infant mortality rates. resources fall short. Sierra Health's Carlson contends that the emergence of HMOs in Nevada are keeping up with munizations to flu vaccines, Nevada's HMOs and other managed care groups has national trends toward screenings for early hospitals are working hard to render pre led to an increased emphasis on preventive detection of numerous common illnesses, ventive programs more accessible to resi health measures. as well. "Preventive healthcare means of dents. For example, the Northern Nevada "We've come to a period where many fering such varied programs as childhood Medical Center is aggressively screening people are insured through managed care, immunizations, or routine cancer screen women for the onset of osteoporosis in an and such organizations focus on preven ings, as well as regular check-ups for those effort to better identify those with brittle tion," Carlson noted. "Prevention has al with a chronic illness," Carlson stated. bones. The center is providing bone densi ways been the core of any HMO. It's what Nevada's hospitals are also assuming a ty screenings at a reduced rate to encour really differentiates them from other health pro-active r?le in preventive screenings age women to seek an exam. provider plans and makes them successful. and other programs, according to Jeanette Hospitals are also cooperating with The HMO philosophy dictates it's far more Belz, president and CEO of the Nevada other healthcare organizations to afford efficient and healthier to avert disease than Association of Hospitals and Health Sys Nevada residents a wider range of preven to wait until a patient becomes gravely ill tems. "The advent of managed care has tive programs. Sunrise Hospital in Las and incurs exhorbitant hospital expenses. precipitated a change in how healthcare Vegas is one such facility; its "Baby Your The latter alternative isn't good for either providers treat patients," she said. "In the Baby" plan enjoins Sierra Health in the the patient or the insurer." last decade, we've seen a more holistic ap prenatal program, designed to promote Carlson asserts that although the state proach to treatment, and an understanding healthcare early in pregnancy. "We had a has some overriding health problems, that we can prevent the occurrence of serious problem several years ago with evada's prevention programs are on a par many potentially serious health problems." women not seeking medical care during with those in other states. "Nevada recent In addition to sensing the benefits pregnancy, and we suffered from a high ly released its Healthy People 2000 report accompanying preventive treatment, a rate of premature births and infant mortal regarding the health of its residents," she change in physician and hospital compen ity because of that," remembered Carlson. noted. "We do, like other states, have some sations have Jed to imorovecl T)rf'.vf'ntion health issues, smoking being one of them. according to Belz. Contracts with pro dramatic improvement." But as far as prevention programs, we're viders now utilize capitated rates - Carlson noted in addition to Sierra not any worse off." allowances given per month per person Health and Sunrise Hospital, the state divi Sierra Health Services developed a pro based on expectations of future needs. sion of health has played a critical part in gram which, in part, addresses the issue of "Rather than submitting a patient's infor the success of the prenatal program. Baby smoking in Nevada. Called "Smoking mation for billing after treatment is com Your Baby constitutes only one preventive Stinks," the program dispatches Sierra pleted and costs are tallied, doctors and plan in which the state cooperates. An ex Health emissaries to Nevada's elementary healthcare centers receive a prospective tensive array of prevention measures de and junior high schools to educate children rate based on anticipated costs," she ex veloped by the state was cited by Ritch. about the perils of joining the legions of plained. In such a compensatory atmos "Since before 1950, we've had evidence smokers. Adults can take advantage of phere, keeping costs lower via preventing that personal lifestyle choices involving kick-the-habit classes offered through disease in incipient stages holds priority. nutrition, exercise and smoking can affect HPN's health education center. From prostate cancer screenings and im- individual health," she stated. "Public February 1998 • 'e"ada Business journal 63 Patients requiring individual or group aquatic therapy can utilize Sunrise Health Strategies ' 60-foot swimming pool. Capa ble of accommodating a special treadmill and an underwater exercise machine, the pool features a ramp which runs the length of the pool to allow ambulatory and wheel chair bound patients easy access. "People are becoming lax in their good diets because they're sick of feeling de prived," Carlson stated. "What we have to do is teach them that good nutrition can be fun. People need to develop healthy lifestyles, but they have to be able to live with those changes. We have a class called 'The Buffet Challenge,' in which attendees visit hotel buffets with one of our health educators. The seminar teacher directs stu dents in making suitable choices, so they learn they don't have to stay away from health programs were some of the first to "We want businesses to realize they, in buffets. They simply need to take smaller address preventive issues, informing the particular, can impact wellness by offering portions, or avoid certain foods. Enhanc populace about the need for improved nu preventive programs in the work place. ing compliance with good preventive nu trition and attention to personal health be "Creating a healthy community is a trition and other programs requires educat haviors. After succeeding in controlling function of a partnership among govern ing people that life doesn't have to end - the infectious diseases common at the turn ments, schools and employers," Ritch con preventive living can be enjoyable." of the century, public health agencies es tinued. "We Can support prevention at the Belz senses a bright future for preven tablished tobacco prevention programs, governmental level with public service tive healthcare in Nevada. "Healthcare blood pressure screening and control plans campaigns and quality public health de providers from across the state are becom and the promotion of exercise." partments. However, we also need com ing more involved in preventive activities," Another vital public health program is prehensive school health education that she said. "They're participating more in the Women, Infants and Children nutri teaches kids to live a healthy life from be health fairs and offering such measures as tional plan, designed to educate pregnant ginning to end. Finally, we need that work cholesterol screenings. Businesses are women and women with small children place component. Employers can benefit offering employees special discounted about good nutrition. The department of by creating healthier work environments, rates to health clubs to encourage exercise. health has also established the Rural Edu and offering education and exercise oppor We're witnessing an overall understanding cation and Community Health program tunities to employees. Businesses have of the importance of taking care of the (REACH), which concentrates on averting vested interest in work-force health be physical self." health risks such as poor nutrition. In addi cause it lowers healthcare costs and mini As Belz points out, prevention isn't al tion to advocating the Five-A-Day pro mizes losses related to impaired productiv ways about completely avoiding disease. gram (urging the consumption of at least ity and absenteeism. There is an initial "Prevention also entails detecting condi five fruit and vegetable servings · daily), investment, but the bottom line over sever tions early so they're easier to treat. As REACH assists remote communities in al years results in substantial savings." technology becomes increasingly sophisti planning health fairs that feature blood cated, we can be more proactive about pressure screenings and other tools to Maintaining Progress treating diseases," she declared. identify potential heart disease and dia Although Nevada has a ways to go to betes sufferers. mericans in general seem characterized adequately address its health issues, The state's efforts to cultivate a health Aby a waning interest in low-fat, nutri healthcare organizations and providers care environment revolving around pre tious diets, and many who begin exercise throughout the state are committed to vention also include other entities across regimens slacken off within days or weeks. prevention. Perhaps the quality of life Nevada. "We're as interested in reducing Facing such challenges, what can Neva characterizing the state in so many other healthcare costs for our state's work force da's healthcare providers do to sustain ways can then extend into residents' health as private businesses are," Ritch stated. progress on the prevention front? status as well. • 64 'evada Business journal • Feburnry 1998 A D V R T 0 R A L JHU Health Center Serving the Health, Wellness and Rehabilitation Needs ofNevadans n roday's competitive health care Nevada, as well as from our of stare, seek physician specialist, but with physical and wellness marker, consumers ing ro rake advantage of our facilities and therapists, psychologists, nurses, occupa place a high priority on both af our unique approach." tional therapists, exercise physiologists fordable care and a personal rouch. That unique approach was developed and industrial therapists. JHC harbors These concepts embody the work- by Dr. David G. Young, who was seeking five such multi-disciplinary teams. ingI philosoph y of rhe staff and employees a model to adapt JHC's services to rhe "At JHC, we realize that overall well ar JHC Health Center in Las Vegas. Stare Industrial Insurance System (SIIS). being encompasses many different com "We're here ro benefit all Nevadans, Utilizing a multi-disciplinary ream ap ponents," Smirh-Kamna stared. "We've whether they need rehabilitative care fol proach ro treat patients enables JHC to assembled a staff featuring some of lowing an injury, or whether they're sim ensure rhar every facer of their well-being ply seeking preventive information," is addressed. A patient working with the Above (from Left to right): Dr. Bob Sawicki, noted Vera Smith-Kamna, JHC's admin Orthopedic Team, for example, might Sandra Oberg, vera Smith-Kamna, jane isrraror. "Our patients come from across consult not only with a rehabilitation Imboden and Dr. Kenneth Hamper. I Nevada Business Journal I A D V R T 0 R A L today's most highly-respected health rather than remammg in an acute professionals who work in concert to care setting, entails the ability of an assist our clients and patients in outpanent center to create a more achieving their health objectives." work-like atmosphere," Smith As a part of SIIS, JHC Health Kamna said. "A comforting environ Center is charged with assisting those ment constitutes a critical aspect in injured on the job in redeveloping promoting a quick recovery, in addi the physical skills necessary to return tion to sustaining health." ing to the workplace. Established in In an effort to enhance the living 1978, JHC is named for Jean Hanna experience of its patients, JHC offers Clark, a granddaughter of naturalist day-to-day activities, as well as a fur John Muir. Clark served as adminis nished living room, bedroom and trative secretary for the Nevada kitchen. JHC also maintains a fully Industrial Commission and confi operational woodworking center. dential secretary to Governor Mike The center doesn't confine its O'Callaghan until her death in efforts at encouraging health and 1976. JHC was designed to furnish well-being to its facilities. It also visits timely, effective and appropriate businesses on-site to assess safety and health services for the Nevada labor consult with companies on eliminat force, services that include occupa ing occupational hazards. tional safety and health, care man "Curtailing on-the-job injuries agement, wellness, neurological must begin with a discussion regard rehabilitation and vocational, physi ing the ingredients of a safe work cal, industrial and psychological place," Smith-Kamna said. "We see therapies and rehabilitation. employers as important partners in Providing such state-of-the-art curbing work-related injuries, and health services has led JHC and we're dedicated to including them as its staff on a continual search for part of the solution." the most current treatments and Plans for JHC's future include ex facilities. The I 06,000-square-foot tending pain management services center conducts approximately 3,000 and cardiac rehabilitation and the patient appointments monthly. Health and Rehabilitation program. Patients have access to an Olympic There are also plans to renovate JHC size swimming pool, two full-size in March. gyms for activities such as volleyball, "We're excited about these new basketball, shuffle board and hand additions to our roster of services," ball, and a complete range of cardio Smith-Kamna stated. "Our mission vascular and weight machinery. revolves around understanding how Cybex equipment, Valpar work sam we can best accommodate our pa ple units, driving simulators and a tients' rehabilitative and wellness Pace Work Cube complement JHC's needs. These new programs are sym industrial therapy facilities, which in bolic of a commitment to our ongo clude simulated assembly lines, ware ing search for the most effective treat housing, welding, automotive and ments and preventive measures. " carpentry facilities. These resources For JHC staff and employees, enable workers to visit the center and assisting patients through the recov learn how to avoid on-the-job injury. ery process is highly rewarding. "We Understanding how to prevent in derive a great deal of satisfaction from jury has become a key element in the ployees, who avert serious trauma or in working with people to help them heal," services JHC renders. ''As health care in jury, to consumers, who benefit from Smith-Kamna stated. "We also enjoy general moves toward preventive care, lower overall health care costs." playing a vital role in educating Nevadans we're focusing on maintaining our leader For those who require a stay at JHC, about staying healthy. As residents our ship position," Smith-Kamna asserted. comfort receives paramount considera selves, we have a vested interest in doing "Teaching Nevadans to stay healthy pro tion. "One of the advantages of coming what we can to further the well-being of vides advantages for everyone- from em- to an outpatient rehabilitation center, friends and neighbors." I Nevada Business Journal I H e a t h I F t n e s s NEVADANS GET INTO SHAPE Growing Numbers of Residents Take Advantage of Health Club Offerings by Jennifer Robison o health routine is complete without an effective exercise regimen. Fortu Nnately for Nevadans, health clubs abound across the state. However, the di verse nature of the state's fitness clubs re quires that consumers understand what they're seeking from the health club expe rience. It also compels the clubs them selves to keep pace with stiff competition. Nevada's health clubs range from small operations to facilities housing nearly I 00,000 square feet; they also include both massive, publicly-traded conglomer ates (such as 24 Hour Fitness) and locally owned and operated clubs (like the Reno and Las Vegas Athletic Clubs). There's a health club for virtually every taste. Racing to health: Patrons ride Cycle Reebok bikes at the Las Vegas Sporting House. Exercise Is In Smith sees people ranging in age from Offering the Latest 16 to 90 years old at the Las Vegas Athlet Equipment Is Essential any Nevadans are seeing the value of ic Club. For the Reno Athletic Club, how Mexercise as a key component of a ever, Director of Operations Dana Aten is ten's Reno Athletic Club, and others broad-ranging wellness plan. "People real- . noticing a membership slightly skewed to Alike it, have much to show off. An in ize it all comes back to exercise," stated ward the older population. creasingly competitive fitness club envi Chad Smith, executive vice-president of "We're definitely seeing older, more es ronment has induced many organizations the Las Vegas Athletic Club. "A good diet tablished patrons, rather than teenagers to stock the newest, most advanced equip is important, and consumers do follow and youngsters," Aten observed. "We're ment - and lots of it. The Las Vegas Ath those trends. But it's almost impossible finding that kids prefer outdoor sports such letic Club, for example, added a central fa to achieve your health and fitness goals as in-line skating." cility last year comprised of 90,000 square without exercise." Aten and the Reno Athletic Club have feet (combined work-out and retail areas). That realization is drawing record num formulated a strategy for attracting "Our clubs generally include about bers of Las Vegans to health clubs, accord younger members: exposing them to the 65 ,000 square feet," Smith pointed out. ing to Smith. "Las Vegas residents are extensive - and fun - offerings found at "Our roster of programs includes aerobics, working out more than ever before. The health clubs. "We're very descriptive about yoga and spin [stationery cycling] classes. Las Vegas Athletic Club has been adding at what we have here, and we gi ve tours as We also have swimming pools, saunas least 25 percent to its enrollment base well," she noted. "We want prospective and steam rooms. Exercise areas created annually, and we foresee that continuing members to understand how much there is exclusively for women feature Nautilus for the next three to four years at a mini for them to do here, and to realize the ex equipment designed to accommodate mum," he asserted. tent to which they can enjoy themselves." their specific training needs. Providing an February 1998 • Nevada Business Journal 67 assortment of equipment is critical, be feel comfortable corning here. They real cause members become bored if they can ize that we take a vested interest in their only choose from 10 pieces of apparatus." health and well-being." The Reno Athletic Club has adopted that The concern Aten refers to is evident in Whether you need aday to run errands or philosophy as well, according to Aten. the club's Health Check and Healthy "It's important to include things in your Habits programs. "Health Check encour several days for avacation, We provide club that others don't offer. For example, ages people to comply with their fitness emotional we provide personal training - something plans. It shows them how to set and reach support and other clubs charge extra for- as part of our goals and stay with an exercise regimen. physical care membership fees. We also have nine rac Healthy Habits teaches members how to for seniors, quetball courts, a physical therapy institute eat properly in conjunction with their exer while keeping and a daycare center, in addition to more cise programs," Aten described. your loved one on your schedule. traditional offerings like steam rooms and Both plans combined pay dividends not Take apersonal tour with our facility director saunas. Those utilizing our facility are also only for members, who benefit from en- Dianna Higgs and let her answer your surprised to find that we give members . hanced wellness, but for the Reno Athletic questions. shampoo, soaps, deodorant, towels and Club, which retains patrons over longer ======other toiletries they would have to bring to periods. "When people see results corning any other club," said Aten. directly from their fitness and nutrition routine, they're more likely to stay with it," Staying Competitive Aten explained. "At home, people have great intentions and begin a plan, but they umishing patrons with a multitude of tend to get off track without professional 4025 South Pearl St., Las Vegas, NV 89121 Fexerc ise and fitness options isn't the guidance and support." only secret to staying competitive, both 433-1994 Smith and Aten agree. Trends and Challenges "As far as operating a health club busi ness, three categories exist," Smith noted. evada's fitness clubs have a solid grasp "First is the large, publicly-traded compa Non the elements required to sustain suc ny, whose. main agenda entails maximizing cess in the competitive fitness environ revenue per square foot. Staying competi ment. However, the health club industry, tive usually means building smaller clubs like so many others in Nevada, is in a con and recruiting a substantial number of stant state of flux . As the business evolves, members. Then there's the larger, upscale what challenges lie ahead, and how are the facility, with more space and a higher state's fitness clubs planning to address membership fee. Clubs like ours, the third such challenges? category, strive to accommodate everyone, A growing trend for many health clubs with sizable facilities, more affordable includes allying with corporations and fees and fewer members per square foot. businesses to offer employees discounted That policy may not maximize revenue, fitness facility rates. "Companies want but customers and staff are happier." their workers to be fit, healthy and at Although health clubs are vying for cus work," said Aten, of the increasing trend tomers' dollars in an increasingly loaded toward such programs. fitness market, Smith stresses the impor Potential problems lurk within such tance of diversity in club types. "We need plans, however, according to Smith. the variety," he declared. "People will "Many of those tasked with looking for the - INCREASE CONFIDENCE - search for the facility most compatible ideal employee fitness club often concen with their lifestyle." trate on which club provides the biggest - IMPROVE CONCENTRATION - In addition to supplying programs and discount," he stated. "This can come at the features lacking at competing fitness expense of a company's workers, who clubs, the Reno Athletic Club has devised need both convenience and comfort. It will other ways to enhance its ability to remain become more and more essential for busi successful in the market. "We've estab nesses who want their employees to stick 302.5 Desert Inn Rd., Suite 7 lished a homey environment at our club, with a health regimen to seek the best, and and we consider everyone in our facility not necessarily the least expensive choice." Las Vegas, Nevada 8912.1 part of our family," Aten explained. "Peo Another growing tendency within the ple know and support each other, and they industry is consolidation, paired with a 68 Nevada Business journal • Feburary 1998 presence on Wall Street. For example, last year witnessed the merging of two West Coast fitness heavyweights in their own right, 24 Hour Nautilus and Family Fit ness, into the unified 24 Hour Fitness chain. With the merger came public stock offerings and direct competition with such industry titans as Bally Fitness. Such "Wall Street" fitness companies, as Smith Introducing the Precor EFX. refers to them, may confront issues regard The World's First Elliptical Fitness Crosstrainer. ing local efficiency. If you can imagine skiing on air or hiking on clouds, you can imagine a typical workout on a Precor EFX. Fluid and supple, "It can be difficult for the large, nation the EFX's exclusive elliptical movement combines all the advantages of traditional cardio equipment in one machine. al health club chains to operate efficiently on a local level," Smith said. "It's harder to Whether you want to lose weight or simply get in shape, the EFX is the only impact-free crosstrainer that lets you keep pace with the unique trends of the choose from virtually hundreds of workouts. Simply adjust the exclusive electronic ramp to quickly local market." settle in to your ideal fat-burning wne or cardio conditioning program. Whether locally or nationally oriented, Either way, you'll never have to switch machines to get the results you want. And you'll fitness clubs are also confronted with never want to. Come in and try an EFX today. another expanding trend: health care organizations and their evolving role in Exercise Equipment of Nevada preventive care. "We have to address the Nevada's Largest Exercise Equipment Dealer changing climate regarding preventive flna.ndng. M\'tfYa.od S&rpareon'aBaNe-. l..oc:aOOr.siD Hftlderson. Las\'tgaSAnd RtDo.. care, of which health clubs represent a ,-soo-9s9-LIFT (5438) vital part," Smith asserted. "Substantial ·up ro 40% more ~ureal roning as lfS!ed by !he Unirersicy of Oregon depamnem of Ex· numbers of our competitors have signed ercise and MoremenL agreements with health maintenance orga nizations (HMOs) to give enrollees access to our facilities at a reduced rate." While preventive measures are growing in popularity and necessity, Smith cautions DR. BRUCE SHAPIRO, M.D. against leaping into such affiliations with FACOG • Diplomate American Board of Obstetrics & Gynecology out carefully considering a fitness club's Sub-Specialty Certified in Reproductive Endocrinology & Infertility ability to effectively serve HMO members. The Fertility Center ofLas Vegas, under the "We know how much it costs to adequate medical direction of Dr. Bruce Shapiro, offers ly meet club members' needs," he stated. a comprehensive, progressive program to di "HMOs often want to compensate fitness agnose and treat both female and . male clubs at a substantially lower rate per infertility. There have been over 600 children person because they're potentially bring born through the many efforts of The Fertili- ing, in some cases, 20,000 enrollees to the ty Center. . . . club. However, this could negatively im Dr. Shapiro is the first and only physiCian m pact a club's ability to guarantee top qual Las Vegas to be sub-specialty certified in Re ity service for regular patrons. Coopera productive Endocrinology and Infertility. tion with HMOs in preventive programs So, ifyou are trying to have a baby, remember will continue to be important, but we have It's Conceivable at The Fertility Center of Las to approach such affiliations cautiously. Vegas. It's not simply a financial decision, but one Most insurance plans accepted. involving the integrity of the club." FERTILITY ntegrity goes a long way toward ensuring DO YOU I the success of any business. Health and CENTER fitness clubs across Nevada seem commit ted to helping residents maximize well of Las Vegas being. With a clear understanding of the is TURN? f sues and concerns, the state's fitness clubs (702) 254-1777 are well on their way to preserving their own health, as well. • February 1998 • Nevada Business journal 69 Top Rank STATEWIDE BOOK OF www.topranknevada.com Research by Lisa Maguire Selecting a Staffing Service n today's tight labor market - N Residential & Commercial has been running at or below 4 I unemployment- it is increasingly ficult to locate qualified employees. Trained Technicians Servicing many cases, companies find it geous to tum to a staffing service to All Makes & Models with both temporary and full-time ployment needs. 24 Hour-a-Day Service When selecting a staffing agency, mine whether a full-time or a employee would best suit the Does the job require a person with lent people or clerical skills, pertise, accounting or manual tip~· tpn ,_ Whatever the skills needed, an 5520 Stephanie • Las Vegas, Nevada 89122 specializing in this area can offer a pool of candidates, and be adept at BONDED & INSURED viewing and qualifying applicants LICENSE NUMBERS: #27744 • #28743 the necessary skill set or experience MEMBER: ACCA • SNARSCA Be sure a representative from the vice you select can meet at your place business. Don't be afraid to ask for ences; the agency should be able to names of clients willing to provide a ommendation. Ask the agency ho\\ Las Vegas Reno searches for, and qualifies job carldiCiat.el• Find out if the service conducts (702) 255-81 00 (702) 857-3330 face interviews, checks references, (702) 255-8375 fax (702) 857-2089 tests job skills. Make sure you are about the terms of any fees, and who i quired to pay. And it is advisable to quest a guarantee should a new fail to fulfill the position's The difficulties of the hiring POGGEMEYER DESIGN can usually be eliminated once you service that truly understands your pany's staffing needs. GROUP Source: Jane Whisne1; CPC, Manage1; The Eastridge Group ENGI NEERS + PLANNERS + SURVEYORS On lhe Following Pages LANDSCAPE ARCHITECTS ENGINEERING FI RMS COM MERCIAL REAL ESTATE Cos. EMPLOYM ENT AGE NCIES RES IDE NTIAL REAL ESTATE 260 I North Tenaya Way 1200 Financial Boulevard , Suite I 0 I BROKERAGES Las Vegas , Nevada 89 128 Reno, Nevada 98502 Upcoming Lists [email protected] [email protected] POO L CONTRACTORS NON- PROFIT OR GANI ZATI ONS SE CURITIES BROK ERAGES M AN UFACTUR IN G COMPANIES iO Nevada Business Journal • Feburary 1998 TopRankiNevada STATEWIDE BOOK OF LIST S Engineering Firms Ranked by Total Registered Nevada Engineers ENGINEERS PROJECT RAllO IDISCJPLINE SI ~.,.~~~u -s-o~ c.:~~.c. z ENGINEERIN G FIRM PHONE SURVFfOOS PUBUC/ PRJYAn ,&""';,~~~.$',...,~ ,.a~}~\" ~-- SEN IOR NV EXEC "' 0 .. ADD RESS T>CHNIW.S YR. EST.l.OCAW o~''- ~-. ._~'*'.,:~"" ~._c:f~·~, .... ~$ OTHER CU RRENT PROJECTS HEADQUARTERS ""1 G.C. Wallace, Inc 363-1200 57 15/85 Construction Administration, Summerlin, Del Webb Sun Cities, Las G.C. Wallace 1555 S. Rainbow Blvd. 29 1969 • • • • • • • Hydrology, Architecture Vegas Beltway, Rancho Las Palmas Las Vegas , NV Las Vegas 89102 134 Post, Buckley, Schuh & Jernigan 263-7275 34 50/50 • • • Flood Control. Water Distri- McCarran Satellite D, South Valley Todd Kenner 901 N. Green Valley Pkwy. Ste. 100 44 1986 bution Ranch, Henderson Executive Airport, Miami, FL Henderson 89014 82 1-15 EA/MIS/Design 2 Pentacore Engineering 258-0115 34 35/65 Lewis Homes-Peccole Nevada, South- Michael Radojevich 6763 W. Charleston Blvd. 18 1990 ern NV Water Authority, Clark Coun- Las Vegas, NV Las Vegas 89102 88 ty-Summerlin, American West 4 Carter & Burgess, Inc. 798-1007 30 45/55 Electrical, Construction City of Las Vegas, McCarran Airport, Dennis R. Waite!, P.E. 2955 E. Sunset, Ste. 105 13 1979 Mgmt. Public Works Woodrid ge. Clark County School Fort Worth, TX Las Vegas 89120 47 District 5 Nichols Consulting Engineers, Chtd. 329-4955 27 100/0 Westrack, Port of Oakland, San Fran- James E. Nichols 1885 S. Arlington Ave. , Ste. 111 0 1989 cisco lnt'l Airport, Interstate 15 - Salt Reno, NV Reno 89509 11 Lake City 6 Martin & Peltyn, Inc. 248-7000 25 30/70 Hotel/Casinos: Sands, Bellagio, Paris; Roger M. Peltyn 1909 S. Jones Blvd., Ste. A 0 1976 MGM Convention Center, Las Vegas Las Vegas, NV Las Vegas 89102 17 Convention Center 7 Lumos & Associates, Inc. 883-7077 22 70/30 Geotechnical, Materials W. NV Regional Youth Facility, Pagni Paul Lumos. P.E. 800 E. College Pkwy 10 1978 Testing. Construction Lane Overpass. 1998 Neighborhood Carson City, NV Carson City 89706 33 Inspection Street Rehab. , Nat'l Judicial College 8 CH2M Hill 369-6175 21 DND Clark County Sanitation Dist & Public Jim Fossett 2030 E. Flam ingo Road 0 1987 Works, City of Las Vegas, Eagle Avia- Denver, CO Las Vegas 89119 5 tion, Las Vegas Valley Water District 9 Westec, Inc. 828-6800 20 90/10 DND Michael Henderson 5250 Neil Road 0 1986 Reno. NV Reno 89502 15 10 Converse Consultants Southwest. Inc. 269-8336 19 65 /35 Geotechnical & Geologic Southern Nevada Water Authority, AI Leskys 731 Pilot Road , Ste. H 0 1969 Studies, Materials Testing, ND& T, McCarran Airpcrt, Circus Monrovia, CA Las Vegas 89119 45 Asbestos Circus (Las Vegas & Reno) 11 Terracon Consultants Western, Inc. 597-9393 18 15/85 Geotechnical , Materials Bellagio, McCarran 2000 Phase IV, James E. McNutt, P.E. 4343 South Polaris Ave. 0 1993 Testing Las Vegas Convention & Visito~s Au- Lenexa, KS Las Vegas 89103 52 thority, Summerlin 11 Harding Lawson Associates 18 50/50 Engineering, Environmental DND Gerry A. Hester, P.E. 5145 S. Arville, Ste. A, LV 89118 251-5449 0 1991 Perm itting, Water Resources, Novato. CA 961 Malley Ln .. Ste. 110, Reno 89502 329-6123 16 Regulatory Compliance 13 Design Engineering Associates 871-9069 17 20/80 Electrical Central Christian Church, Radisson Daniel E. Campbell 2900 S. Rancho Drive 8 1985 Hotel & Casino, Pabco Gypsum Ex- Las Vegas, NV Las Vegas 89102 15 pansion, Henderson Animal Hasp. 13 Kleinfelder, Inc. 17 60/ 40 Geotechnical, Materials Engi- DND Ray H. Davis 6380 S. Polaris Ave., LV 89118 736-2936 0 1975 neering/Testing, Construction Walnut Creek, CA 3189 Mill St., Reno 89502 323-7182 70 Observations & Testing 15 Montgomery Watson 878-8010 16 80/20 Water Resources Southern Nevada Water Authority, Dan Wetstein, P.E. 3014 W. Charleston Blvd. 0 1964 USACE, Pittman Park, Spring Moun- Pasadena, CA Las Vegas 89102 17 tain-Durango Reservoir 15 Martin & Martin, Inc. 248-8000 16 30/70 Bellagio/ Bally's/Caesars Pedestrian James R. Davis, P.E. 1901 S. Jones Blvd .. Ste. 2 1988 Bridge, Bellagio Resort, Caesars Los Angeles, CA Las Vegas 89102 9 Palace Expansion, The Venetian 15 Jeff Codega Planning/Design, Inc. 322-5100 16 30/70 Somerset!, Montreux, Sundance Jeffrey A. Codega 433 W. Plumb Lane 6 1992 Ridge Golf Community, Fernley Hills Reno, NV Reno 89509 9 Golf Community 15 Black & Veatch 732-0448 16 90/ 10 City of Henderson WWTP, City of LV Dana V. Reel 1900 E. Flamingo, Ste. 295 0 1982 Sandhill Sewer, So. NV Water Auth .. Kansas City, MO Las Vegas 89119 2 City of No. LV Channel Sewer 19 Summit Engineering Corpcration 747-8550 15 30/70 Photogrammetry, Water Nevada Pacific Industrial Park, Alturas Thomas H. Gallagher 5405 Mae Anne Ave. 7 1978 Rights, Geotechnical Powerline. Boomtown, Cold Springs Reno, NV Reno 89523 108 2000 19 Western Technologies, Inc. 798 -8050 15 20/80 Geotechnical, Materials McCarran lnt'l Airport - N/S Runway, Richard C. Stone, P.E. 3611 W. Tompkins Ave . 0 1980 Testing, Special Inspection Del Webb- Anthem. Resort at Phoenix, AI. Las Vegas 89103 49 Summerlin 21 AE Associates, Inc. 269-6060 14 30170 HVAC/Piumbing, Fire Hotel/Casinos: Sands, Desert Inn. Robert P. Finnegan, P.E. 444 East Warm Springs Rd., Ste. 112 0 1987 Protection Golden Nugget Biloxi, Sunset Station. Greeley, CO Las Vegas 89119 35 Caesars Palace Remodel 21 Kimley-Horn & Associates, Inc. 734-5666 14 60/40 Lake Las Vegas. Clark Cnty. Dept. of Steven Mifflin, P. E~ 1050 E. Flamingo Road , Ste. S-210 1 1991 Aviation, Clark Cnty. Public Works, Raleigh. NC Las Vegas 89119 8 Monaco Development Traffic Study 23 Mendenhall Smith, Inc. 367-6725 11 DND UNLV Lied Library. Sante Fe at N. Fraser Smith 4620 S. Arville, Ste. A 0 1991 Galleria, Canyon Ridge Christian Las Vegas, NV Las Vegas 89103 16 Church 24 Hunsaker & Associates. Nevada, Inc. 242-4200 10 5/95 DND Larry Bross 401 N. Buffalo Drive, Ste. 100 11 1992 Irvine. CA Las Vegas 89128 12 24 L.R. Nelson Consulting Engineers, Inc. 798-7978 10 100/0 Rancho Serene, Brittany Bay, Heritage Larry R. Nelson, P.E. 3035 E. Patrick Lane, Ste. 9 5 1987 Highlands, LV Business Bank, Pecos Las Vegas. NV Las Vegas 89120 13 Owens Court Apts, Rancho Ocaso 24 Pyramid Engineers & Land Surveyors 329-2540 10 40/60 Lands of Lear. El Rancho Widening, Thomas J. Gribbin 330 Crampton Street 6 1978 Sparks Marina, Washoe Medical Reno, NV Reno 89502 4 Center 27 Poggemeyer Design Group, Inc. 255-8100 9 80/20 Flood Control, So. NV Water Authority, Gowan Road Larry V. Carroll, P.E. 2601 N. Tenaya Way 3 1982 Water/Wastewater Improvements, Bellagio Hotel, Down- Las Vegas, NV Las Vegas 89128 8 Treatment town Entry Corridor Improvements 27 Engineers & Surveyors, Inc. 248-6415 9 10/90 • • • • • Foothills at MacDonald Ranch , South- Kathy R. Smith 7548 W. Sahara Ave. 5 1983 • fork, Stephanie Street Extension, Las Vegas, NV Las Vegas 89117 21 Southwest Gas Corp. CONTINUED February 1998 . Nevada Business journal 71 TopRankiNevada STATEWIDE BOOK OF LISTS Engineering Firms (continued) Ranked by Total Registered Nevada Engineers ENGIN EE RS p RA \DISCIPLI NES \ ~" ~<> ~ (j-~6 ROJ ECT no ~ ~~*'" ~ ~0 ~ "'z ENGINEERING FIRM PHO NE SURVEYORS PUBUC/PR!Vm &-"o~''\~~,';~ , DND = Did not disclose BOOK ~ LISTS mJ Note: The above information was supplied by representatives of the.listed companies in response to faxed survey forms. Companies not appearing did not respond. To the best of our knowledge, the informatioo is accurate as OF ' While every effort is made to ensure accuracy and thoroughness. errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Dept , 2127 Paradise Rd., L' 2 Ne\'3da Business j ou rnal • Feburary 1998 TopRankiNevada STATEWIDE BOOK OF LISTS Commercial Real Estate Companies Ranked by Total Nevada Brokers NV BROKERS 1997 TOTAL VOLUME 1997 SOLO SE NI OR NV EXEC(S) "'z COMMERCIAL REAL ESTATE COMPANY PHONE .. ADDRESS YEAR EST. 1996 TOTAL VOLUME 1997LEASED LEASING SERVICES SALES SERVICES HEADQUARTERS "' NAI Americana Commercial 796-8888 32 $301,494,587 $244,210,616 Retail, Industrial, Office Land, Commercial Properties, Kent Clifford 3790 Paradise Road, Ste. 250 1979 $316,265,320 $57,283,972 Mergers, Acquisitions & Las Vegas 89109 Divestitures of Business Las Vegas, NV CB Commercial Real Estate Group, Inc. 28 DND DND Industrial, Office, Retail, Land, Multi-Family, Real Estate John Records 1900 E. Flamingo Rd. , Ste. 180, LV 89119 369-4800 1981 DND DND Investment Management, Appraisal R. Neil Smith 5190 Neil Rd. , Ste. 100, Reno 89502 829-5993 Torrance, CA Lee & Associates 739-6222 18 105,813,000 46,567,000 DND DND Greg Morrell 1771-A E. Flamingo Rd., Ste. 108 1990 95,000,000 59,246,000 Las Vegas 89119 DND 4 Stuart Mixer Commerciai/Oncor lnternat'l 735-5700 13 140,000,000 83,300,000 Office, Retail, Industrial Land, Office, Industrial, Retail Mike Mixer 3800 Howard Hughes Pkwy, Ste. 1220 1993 140,000,000 64,700,000 Las Vegas 89109 Las Vegas, NV 5 Realty Executives 823-4500 11 64,000,000 39,000,000 DND DND Jeff Moore 1903 S. Jones Blvd., Ste. 100 1989 51 ,000,000 25,000,000 Las Vegas 89102 Las Vegas, NV 6 Bill Hammons & Associates 435-7011 10 133,000,000 124,000,000 Office, Retail, Industrial Land, Office Buildings, Retail Bill Hammons 4409 S. Pecos Blvd. 1987 178,000,000 9,000,000 Buildings, Apartments Las Vegas 89121 Las Vegas, NV 6 GVA Industrial Property Group 547-1110 10 55,000,000 DND Marketing For Lease, Tenant Marketing For Sale, Buyer Dean Willmore 4495 S. Pecos Road 1993 46,000,000 DND Representation, Build-To-Suit Representation, Developer Stephen Gilmore Las Vegas 89121 Lease, Market Surveys Surveys, Site Selection Las Vegas, NV 8 R.O.I. Commercial Real Estate, Inc. 363-3100 9 131 ,904,996 22,066,279 Shopping Centers, Surplus Site Selection Services, Michael Gleason Jr. 7320 Smoke Ranch, Ste. C 1992 107,932,000 109,838,717 Properties, Restaurants, Tenant Acquisition/Disposition, Surplus Daniel Adamson Las Vegas 89128 Representation Properties, Development Services Las Vegas, NV 8 The Ribeiro Corporation 798-1133 9 DND DND DND DND Johnny Ribeiro 195 E. Reno Avenue 1976 DND DND Las Vegas 89119 Las Vegas, NV 10 Realty Holdings Group 384-4488 8 111 ,500,000 10,000,000 Retail, Office, Industrial Land, Income Property Keith W. Bassett 330 S. Fourth Street 1978 62,000,000 101 ,500,000 Las Vegas 89101 Las Vegas, NV 11 Grubb & Ellis/Nevada Commercial Group 786-6622 7 25,490,100 9,850,100 Retail, Office, Industrial Land, Office, Retail, Industrial John Pinjuv 1755 E. Plumb Lane, Ste. 167 1995 19,700,000 15,640,000 Reno 89502 Reno, NV 12 Hale Day Gallagher 329-4000 6 DND DND DND DND Preston Hale I T.J. Day 100 W. Liberty Street, Ste. 820 1955 DND DND Frank Gallagher Reno 89501 Reno, NV 13 Cambridge Group Ltd. 795-7900 5 10,350,000 DND DND DND John Lomeo 5160 S. Eastern Ave., Ste. A 1986 10,350,000 DND Las Vegas 89119 Las Vegas, NV 13 USA Commercial Real Estate Group 734-2400 5 10,029,980 10,029,980 DND DND Thomas Hantges 3900 Paradise Road , Ste. 263 1989 6,084,080 0 Las Vegas 89109 Las Vegas, NV 13 MDLGoup 388-1800 5 DND DND Market Analysis, Tenant Build to Suit. Development, Curtis Anderson 400 S. Maryland Pkwy 1988 11 ,100,000 DND Representation, Landlord Market Surveys Carol Cline Las Vegas 891 01 Representation Las Vegas, NV 16 First Commercial Real Estate Services 798-9988 4 41 ,000,000 27,000,000 Office, Industrial, Tenant Investments Kevin M. Buckley 4427 S. Polaris 1992 41,000,000 14,000,000 Representation Las Vegas 89103 Las Vegas, NV 16 Familian Development Group 227-9267 4 DND DND DND DND Bruce Familian 3021 S. Valley View Blvd ., Ste. 112 1994 DND DND Las Vegas 891 02 Las Vegas, NV 18 Mack Realty Company 736-7099 3 16,000,000 12,000,000 Site Selection, Tenant Site Selection, Buyer Charlie Mack, CCIM 4300 S. Maryland Pkwy 1974 16,200,000 4,000,000 Representation, Retail, Representation, Medical Las Vegas 89119 Medical Specialties Specialties, Retail Las Vegas, NV 18 Icon Real Estate Services 362-5100 3 12,000,000 DND DND Land, Commercial, Syndication, William A. Gayler. CCIM 2625 S. Rainbow Blvd., Ste. D-106 1993 19,000,000 DND Development Las Vegas 89102 Las Vegas, NV 18 Thomas Clark Real Estate 825-1128 3 DND DND Industrial Tenant Representation Retail, Restaurant Sites Tom Clark 6480 S. McCarran Blvd ., Bldg. 1981 DND DND Reno 89?09 Reno, NV 21 Luchessi & Associates, Inc. 263-8709 2 DND DND Tenant Representation, Market Commercial Investments, Catherine Lucchesi 500 Pilot Road, Ste. A 1996 DND DND Research, Site Selection I Development Services, Las Vegas 89119 Analysis, Commercial Brokerage Site Acquisition/Disposition Las Vegas, NV 21 The Sauter Companies 383-3383 2 DND DND DND Apartments, Shopping Centers, Lloyd E. Sauter 6655 West Sahara Ave., Ste. A-204 1985 DND DND Office Buildings, Land Las Vegas 89102 Las Vegas, NV 23 Premier Properties of LV 431 -2110 1 30,500,000 14,500,000 Shopping Centers, Retail, Mar- Land, Centers Brandt Boatwright 2775 S. Nellis, Ste. 7 1992 25,500,000 16,000,000 ket Research Las Vegas 89121 Las Vegas, NV 23 Industrial Properties of Nevada 324-3100 1 DND DND DND DND Mark Glenn 295 Holcomb Ave., Ste. 4 1994 DND DND Reno 89502 Reno, NV 23 Morrissey Realty 322-4401 1 DND DND Industrial, Commercial, Industrial, Commercial, Patrick Morrissey 505 Ridge 1978 DND DND Warehouse, Office Space Development Land, Investment Reno 89501 Reno, NV DND = Did not disclose BOOKm:JLISJS m:J Note: The above information was supplied by representatives of the listed companies in response to faxed survey forms. Companies not appearing did not respond. To the best of our knowledge. the information is acctJrate as of press time. OF ' While f!!lery effort is made to ensure aCOJracy and thoroughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of Ust:s, Research Depl, 2127 Paradise Rd ., LV. NV 89104. February 1998 • 'evada Business journal 73 TopRankiNevada STATEWIDE BOOK OF LISTS Employment Agencies Ranked by Total Employees ! INDUSTRY SEGMENTS OFFERED I WEE KLY PLACEMENTS : EMPLOYMENT AGENCY PHONE TOTAL "'z ADDRESS EMPLOYEES NV OFFICES TEMPORARY TEMPORARY "' E·MAIL / WEBSITE FEE PAID BY YEAR EST. PERMANENT FULL· TI ME The Eastridge Group 732-8855 83 3 Yes 1,500 4220 S. Maryland Pkwy., Ste. 205, LV 89119 Employer 1974 Yes 40 • • • • • • 2 Olsten Staffing Services/ Oisten Health Services 247-1711 52 5 Yes 200 Jill M. Elliott 5440 W. Sahara Ave., Ste . 101 , Las Vegas 89102 Employer 1969 Yes 20 • • 3 Robert Half International 739-9797 28 1 Yes DND Lynn Gerard 3980 Howard Hughes Pkwy., Ste. 380, LV 89109 Employer 1987 Yes DND • • www.rh ii.com 4 Apple One Employment Services 734-811 0 18 3 Yes DND Judy Turliss 3900 Paradise Road, Ste . G, Las Vegas 89109 Employer 1990 Yes DND • • www.appleone.com 5 Snelling Personnel Services 369-0087 16 2 Yes DND Ruth Ryan 1056 E. Flamingo Road, Ste. 142, LV 89119 Employer 1991 Yes DND • • 6490 S. McCarran Blvd., Ste. 38, Reno 89509 [email protected] 5 Remedy Intelligent Staffing 16 2 Yes 800 Ted Hirsch 2301 Kietzke Lane, Reno 89502 826·7877 Employer 1992 Yes 30 • • • • • 1900 E. Flamingo Road, Ste . 161 , Las Vegas 89119 369·0292 www.remedystaff.comm 7 The Matrix Group 598-0070 14 1 Yes 30 Darlene Kam 501 S. Rancho Drive, Ste. G-46, Las Vegas 89106 Employer 1988 Yes 10 • • • www.matrixgrp.com 8 G & A Medical Personnel, Inc. 732-1930 12 1 Yes 40 Mary Grear 3006 S. Maryland Pkwy., Ste. 400, LV 89109 Employer 1991 Yes 85 • • • • 9 Adecco Services 2 Yes 150 Patricia Adamsen 1050 E. Flamingo Rd., Ste. E·225, LV 89119 731-2267 10 1987 Yes 50 • • • • • • 2303 S. Virginia Street, Ste. 7. Reno 89502 828-5300 Employer 9 Acutemps Temporary Services/ 10 1 Yes DND Lynn Murray Acumen Personnel & Executive Search 877-6775 Employer 1985 Yes DND • • • • • 2909 W. Charleston Blvd. , Las Vegas 89102 11 Corestaff Services 220-3040 9 4 Yes 35 Lori Oakey 6655 W. Sahara Ave., Ste. B-108, Las Vegas 89102 Employer 1995 Yes 1 • • • 12 Kelly Services , Inc. 255-4877 8 4 Yes 150 Linda Perneau 1160 Town Center Dr., Ste. 190, Las Vegas 89134 Employer 1983 Yes 3 • • • • • www. kellyservices.com 12 Accountants Inc. 823 -4411 8 1 Yes 35 Chuck Burr 5250 S. Virginia Street, Ste. 261 , Reno 89502 Employer 1996 Yes 4 • 12 Volt Services Group 8 2 Yes DND Bambi Lane 1050 E. Flamingo Road , Ste. W351 , LV 89119 732-8658 Employer 1995 No DND • • • • • Viva Redding 11 05 Terminal Way, Ste . 210, Reno 89502 324-3500 15 Career Connectors Employment Service 877-2008 6 1 Yes 50 Larry Schwartzer 4015 W. Charleston Blvd ., Las Vegas 89102 Employer 1993 Yes 10 • • • • • • 15 Certified Personnel Staffing 732-2002 6 1 Yes DND Doris Poliksza 8835 E. Flamingo Rd ., Ste. 205, Las Vegas 89119 Applicant, Employer 1994 Yes DND • • • • • • 15 Source Services Corporation 796-7697 6 1 Yes 50 Rick Bidelman 1601 E. Flamingo Road, Ste. 18, Las Vegas 89119 Employer 1996 Yes 1 • • • • • • www.experienceondemand.com 18 Uniforce Staffing Services 348-1604 5 1 Yes 150 Jennifer Mannix 1105 Terminal Way, Ste . 114, Reno 89502 Employer 1989 Yes DND • • • • • • 18 Preferred Personnel of Nevada 798-1705 5 1 Yes 170 Evelyn Burnstein 2250 E. Tropicana Ave., Las Vegas 89119 Employer 1996 Yes 12 • • • • • • 20 MCSS, LTD. 827-2226 4 1 Yes DND Marie C.S. Soucie 6140 Plumas Street, Ste . 300, Reno 89509 Employer 1995 Yes DND • • • • • www.powernet.net/mcssltd 20 Labor Ready 322-9678 4 3 Yes 400 Thomas Ynigues 1123 E. Sixth Street, Ste. C, Reno 89512 DND 1992 No 25 • www.laborready.com 20 Career Choices 826-2555 4 1 Yes 40 Nancy Rumburg 625 Margrave Drive, Ste. 101 , Reno 89502 Employer 1988 Yes DND • www.career-choices.com 20 Initial Talent Tree Staffing 362-8600 4 1 Yes DND Janice E. Wesen 2920 S. Jones Blvd., Ste. 220, Las Vegas 89102 Employer 1993 Yes DND • • • • • • 20 Accustaff 323-5004 4 1 Yes 250 1565 Vassar Street, Reno 89502 Employer 1984 No DND • • • • • 20 Western Staff Service 824-5544 4 2 Yes 155 DND 1274 E. Plumb Lane, Reno 89502 Employer DND Yes 18 • • • [email protected] 26 Comsys Technology Services 323-6099 3 1 Yes 30 Judi Gesh 1325 Airmotive Way, Ste . 301, Reno 89502 DND 1969 Yes 5 • • [email protected] 27 Staffing Resources 795-7767 2 1 Yes 20 Sue Peck 4620 S. Valley View, Ste. E, Las Vegas 89103 Employer 1995 Yes 5 • • • • • N/ A Interim Personnel 829-8367 DND DND Yes DND Roger Lytle 657 E. Moana Lane, Reno 89502 DND 1996 Yes DND • • • • • N/A SOS Staffing Services 647-4778 DN D 9 Yes DND 333 N. Rancho, Ste. 180, Las Vegas 89106 DND 1985 No DND • • • DND ; Did not disclose ~ LISTS El':n Note: The above information was supplied by representatives of the listed companies in response to faxed survey forms. Companies not appearing did not respond. To the best of our knowledge. the information is accurate as of :11!!!1 BOOK OF ~ While every effort is made to ensure accuracy and thoroughness, errors and omissions do occur. Send corrections or acklitions on company letterhead to TopRank Nevada Statewide Book of Usts. Research Dept , 21 27 Paradise Rd ., LV. i4 t\evada Business journal • Feburary 1998 TopRankiNevada STATEWIDE BOOK OF LISTS Residential Real Estate Brokerages Ranked by Total Nevada Agents NEVADA AGE NTS z HEADQ UARTE RS "< RESIDE NTI AL REAL ESTATE BROKERAGE PHONE BRANCH .. ADDRESS OFFICE S YEAR EST. SEN IOR NV EXEC Americana Realty 458-8888 617 • • • • • Las Vegas , NV Mark Stark 2625 Green Valley Pkwy., Henderson 89104 5 • 1979 2 Prudential Southwest Realty 454-7400 197 • • • • • Las Vegas, NV Gary Fullington 3663 East Sunset, Las Vegas 89120 3 1968 Rossum Realty Unlimited 368-1850 95 • • • Las Vegas, NV Beth Rossum 3875 S. Jones Blvd., Las Vegas 89103 1 • 1988 4 Dickson Realty, Inc. 746-7000 90 • • • • • Reno, NV Harvey Fennell, 1030 Caughlin Crossing, Reno 89509 1 • 1973 Nancy Fennell 5 Coldwell Banker I Plummer & Associates 689-8228 70 • • • • • • Reno, NV Hal Plummer 290 E. Moana Lane, Reno 89502 1 1979 6 Century 21 Consolidated 732-7282 60 • • • • • • Las Vegas, NV Bette Leal, 2820 Flamingo Road , Las Vegas 89121 1 1983 Desiree Leal 7 Re/ Max Realty Professionals 828-3200 45 • • • Commercial Denver, CO Gary Canepa 6121 Lakeside Drive, Ste. 100, Reno 89511 1 • • 1990 8 Prudential Clement Realty, Inc. 829-3131 40 • • • • • • Reno, NV Bob Clement 630 East Plumb Lane, Reno 89502 1 1982 8 Re/Max Absolute Realtors 228-7603 40 • • Las Vegas, NV Linda Jo Brown 8548 W. Lake Mead Blvd., Las Vegas 89128 1 1993 10 Key Realty 313 -7000 30 • • Las Vegas, NV Ted Federwitz 3020 E. Flamingo Road , Las Vegas 89121 1 1989 11 Coldwell Banker Incline Village Realty, Inc. 831-1515 25 • • • • Property Mgmt., Project Incline Village, NV Tom Clydesdale 795 Mays Blvd ., Incline Village 89450 2 • • Sales: Homes & Land 1961 12 Reno Realty 688-4888 21 • • • Reno, NV Jonn Bissett 690 W. 2nd Street, Reno 89503 1 1982 13 Re/Max Achievers 362 -4800 20 • • • Las Vegas, NV Greg Nelsen 5300 W. Sahara Ave., Ste. 200, Las Vegas 89102 1 1992 14 Brokers Realty 435-4777 18 • • • • • Land Henderson, NV Marilynn R. Taylor 4025 E. Sunset Road, Henderson 89014 2 • 1985 14 Prestige Properties 382-0700 18 • • Commercial Land Las Vegas, NV Francine Pulliam 2340 Paseo Del Prado, Las Vegas 89102 1 1969 14 Tanager Realty 832-4626 18 • • • • Incline Village, NV Dan Schwartz 570 Lakeshore Blvd. , Incline 89451 1 1974 17 Rancho Vista Realty & Mgmt. 798-5570 15 • • • • Las Vegas, NV Lori Walters 1055 E. Tropicana Blvd., Ste. 150, Las Vegas 89119 1 1967 18 Realty World-Ballard Company, Inc. 688-4656 14 • • • Real Estate Counseling Reno, NV Virgil Ballard 386 Holcomb Ave., Reno 89502 1 1967 19 Assist-2-Sell 688-6060 12 • Reno, NV Lyle Martin 535 E. Plumb Lane, Reno 89502 1 1987 19 Century 21 Sonoma Realty 623-5045 12 • • • Winnemucca, NV Terry W. Miller 335 West 4th Street, Winnemycca 89445 1 • • • 1976 19 Toler Realty 646-0539 12 • • • Las Vegas, NV Jimmy Toler 333 N. Rancho Drive, Ste. 140, Las Vegas 89106 1 • 1974 22 Spacefinders Realty, Inc. 361-2100 8 • • Las Vegas , NV Eliot A. Alper 3955 Blue Diamond Road . Las Vegas 89139 1 1972 22 Thomas Clark Real Estate 825-1178 8 • • • Reno, NV Thomas F, Clark 6490 S. McCarran Blvd .. Bldg. E, Reno 89509 1 1977 24 Kenneth Etter Realty 688-6090 7 • • • Reno , NV Ken Etter 684 MI. Rose St(eet, Reno 89509 1 1979 24 Veteran Housing Center 359-8387 7 • • • Las Vegas, NV Jon Dorn 562 E. Prater Way, Sparks 89431 1 1987 26 Century 21 Foley Realty 575-1008 6 • • • Fernley, NV Peggy Foley 75 E. Main Street, Fernley 89408 1 • 1973 26 ERA Tahoe North Realty 831-1122 6 • • • • Incline Village, NV William A. Hane 214 Village Blvd. , Incline Village 89451 1 1968 26 Titan Realty 360-9999 6 • • • • Las Vegas, NV Bob Kann 2421 Tech Center Court, Las Vegas 89128 1 1994 26 Help-U-Sell/ Blue Ribbon Properties 688-6050 6 • • • Reno, NV John Nance 715 Jones Street, Reno 89503 1 • 1987 30 Gold Key Realty 827-9009 5 • • • • • • Property Mgmt. Reno, NV William Johnston 2470 Wrondel Way, Ste. 207, Reno 89502 1 1989 31 Keller Realty Company 786-1616 4 • • Exchanges Reno, NV Jim Keller 135 Vesta, Reno 89502 1 1964 31 Lakeview Estates & Realty Company, Inc. 882-6832 4 • • • • Carson City, NV Hans Struffert 3500 Hobart Road, Carson City 89702 1 1970 31 U.S. West Investments 829-9556 4 • • • Reno, NV Bill Bertelson 145 8rinkby Ave., Reno 89509 1 1978 34 Larry Green Realty 884-4088 3 • • • • • • • Carson City, NV Larry Green 1802 N. Carson, Ste. 213, Carson City 89703 2 1991 34 Western Nevada Realty 853 -7040 3 • • • • • Mobile Home Sales Reno, NV Jack W. Williams 11339 S. Virginia Street, Reno 89511 2 1972 36 Desert Mountain Realty, Inc. 289-3038 2 • • Mountain Property Ely, NV Dave Tilford 1060 Avenue F, Ely 89301 1 • • 1980 36 Southern Nevada Realty 740-4700 2 • • • • Las Vegas, NV Hershel Meador 2255-A Renaissance Drive, Las Vegas 89119 1 1994 38 Tolosa Group & Associates, Inc. 873-7468 1 • • • • Real Estate Develop Las Vegas, NV Lillian Jennings 2345 Red Rock St. . Ste. 300, Las Vegas 89102 1 ment 1991 N/A Oak Tree Realty & Property Management 648-1299 DND • • Property Mgmt. Las Vegas, NV Bonnie Adar-Burla 4550 W. Oakey Blvd ., Ste. 111 , Las Vegas 89102 1 • 1996 DND = Did not disclose ~LISTS ~ Note: The above information was supplied by representatives of the listed companies in response to faxed survey forms. Companies not appearing did not respond. To the best of our knowledge, the information is accurate as of press time._ BOOK OF ~ While every effort is made to ensure accuracy and thoroughness, errors and omissions do occur. Serld conecbons or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Depl, 2127 Paradise Rd. , LV, NV 89104 76 Nevada Business journal • Feburnry 1998 NEVADA BR I EFS mark, or 2 percent of 750,000 telephone T&M Center and Sam lines in Southern evada. MGC Boyd Stadium to be renovated has been operational since 1996 and plans The Las Vegas Convention & Visitors Au Primary Energy and Sierra Pacific to expand to 20 markets by the year 2000. thority (LVCVA) , recently granted $5 mil to oner energy solutions lion for upgrades at the Thomas & Mack NNDA woos Texas companies Center and Sam Boyd Stadium (above). Primary Energy, Inc. and Sierra Pacific Representatives from the Northern evada The grant, contingent upon an extended Resources have formed an alliance to mar Development Authority ( 1 DA ) and contract agreement with the ational ket cogeneration projects to energy inten Sierra Pacific Power Company (SPPCo) Finals Rodeo, will allow the facilities to sive businesses in Nevada. Cogeneration recently visited fo ur companies in the complete necessary improvements associ is the sequential production of electricity Dallas/Fort Worth area to convince them to ated with the $27 million previously com and thermal energy from the same fuel expand operations in Northern Nevada. nutted by the Legislature and the U LV source which results in significant fuel The Nevada organizations are working to Board of Regents for maintenance and up savings. Industries in the state that are create new job opportunities by encourag grades. Of the $5 million, $3 million will candidates for th is growing energy busi ing high-wage paying, low-water using go to the Thomas & Mack center for the ness include hotel-casinos, mining and and non-polluting companies to relocate or creation of a new tunnel on the east side of manufactming. Projects will be indepen expand to Northern evada. New compa the facility and the remaining $2 million dently financed by the alliance. nies in the Carson City, Douglas, Lyon and will be used to reconfigure and expand the Storey Counties total nine to date (plus Sam Boyd Stadium to 40,000 seats. MGC secures equity funding three expansions) creating 350 new jobs. MGC Communications (formerly Nev Nevada State Bank opens new TEL), a local telephone company, secured SHS retains R&R Advertising branches $18 million in equity funding from a group The Las Vegas office of R&R Advertising Nevada State Bank recently opened of telcom industry investment firms. The has been hired by Sierra Health Services, branches in two Las Vegas Price Rite net proceeds of the offerings will be used Inc. (SHS) to provide marketing services in stores and one in Smiths· Food & Drug to deploy telephone switching equipment evada, Texas and western Arizona. The Center in Wendover, Nevada. The bank as the company expands into additional agency will peiform work for SHS, its now has a branch network of 40 locations markets, as well as for working capital and Health Plan of Nevada (a health mainte throughout the state and is operating in general corporate purposes. The company nance organization), Senior Dimensions (a 16 different communities. recently passed the 15,000 lines-in-service medicare supplement option), Southwest FebruaJ1' 1998 • :Xevada Business journal 77 NEVADA BRIEFS Medical Associates (a multi-speciality ciation, sponsored legislation that was represents one of the largest loans ever medical group practice) and several other passed which requires airport-owned underwritten by Wells Fargo Bank in Sierra subsidiaries. In addition, R&R's of property designated for non-airport use, to orthern Nevada. fice in Washington, D.C. , will provide be subject to the same property tax client support for Sien·a's Military Health assessment schedule as all other real Reserve slated to open Services of Baltimore, Md., which was re estate. The airport anticipated the new The Reserve Hotel Casino, an Aftican sa cently awarded a $1.2 billion CHAMPUS legislative change will have an impact of fari -themed hotel and casino in Henderson contract in 13 states. approximately $800.000 annually to the is scheduled to open February lOth. The airport's budget. reson is the first Las Vegas area property Airport land subject to new owned by Ameristar Casinos, Inc., owner tax ruling Atlantis expansion secures and operator of Cactus Petes Resort The Clark County Department of Aviation $80 million from Wells Fargo Casino and the Horseshu Hotel & Casino (CCDOA) in cooperation with the Federal Monarch Casino & Resmt, Inc. completed in Jackpot, Nevada. Aviation Administration (FAA), has pur the refinancing of its long-tem1 bank debt chased several acres of noise sensitive through a new $80 million reducing UMC among nation's best property near the airport that is subject to revolving bank credit facility underwritten University Medical Center (UMC) has the same property tax assessment sched by Wells Fargo Bank. The new bank loan been named one of the nation's top 100 ule as private land. In the past, airport replaces approximately $33 million in performing hospitals for 1997 in a study property being utilized for non-airport en existing long term debt; the balance of me conducted by HCIA, a source of health terprise was tax exempt. During the last loan, net of financing costs, will be used care information. UMC was rated in nine session of the Nevada State Legislature, as a source of funding for the next phase categories that indicate high value through the CCDOA, along with the Clark County of expansion of the company's Atlantis high-quality outcomes, effective use of re Assessor and the Nevada Taxpayers Asso- Casino Resort in Reno. The transaction sources and efficient provision of care .• The One Stop Shop for all of your mail processing needs. • Computer Services • Data Entry & Conversions • Local, Regional & National Usts • Business, Residential & Political • Postal Preparation & Presort Discounting • Personalized Letters, Cllds & Statements • Intelligent Inserting & Direct Addressing 4395 S. Polaris Avenue Las Vegas, Nevada 89103 (702) 798-7999 Fax (702) 798-5502 78 Nevada Business journal • Febunuy 1998 PEOPLE ON THE MOVE tem1 as a senior policy leader of the oldest (AAMC) Council of Deans for a one-year and largest organization representing mu term. Comprised of the deans of 125 U.S . he Associated Gen nicipal governments nationwide. The medical schools, the Council's primary Teral Contractors of leadership elections were held at the con purpose is to develop national and region Las Vegas (AGC) has clusion of NLC's 74th annual conference, al strategies to assure medical education elected Linda Harris of a four-day event attended by nearly 4,000 and biomedical research are usable and L.F. Hruris and Company local government leaders. pertinent to the population. Daugherty as its 1998 president. has served as dean of the University of Harris is the first female U.S . Representatives Nevada School of Medicine since 1981. LIN DA HARRIS in the hi story of the John Ensign and Jim chapter to serve as presi Gibbons have joined the The Nevada Franchised dent. She has been in National Federation of Auto Dealers Associa volved in the association Independent Business tion (NFADA) recently sin ce 1986 and has ( FIB)-sponsored cam announced the promo chaired several of its paign to abolish the IRS tion of Wayne Frediani committees. AGC also )O HN ENSIGN COde by pledging tO re- as its new executive di announced Jesse Paulk, - tire the code and repl ace rector. Frediani brings to )EssE PAULK president of TAB Con- it with a simpler, fairer WAYNE FRED IANI the position more than a tractors, Inc. has been named its Contrac one that rewards work decade of association management expe tor of the Yeru· for 1997. A past president and savings. In Septem rience representing the auto industry in of the organization, Paulk remains active ber, J\'FIB launched a na Nevada. Prior to joining NFADA , he on a number of AGC 's committees. tional petition drive to worked in human resources for Harrah's collect a million small- Reno Hotel Casino. Ben Gayheart has joined American )IM GiBBONs .business signatures call- Nevada Corporation of Henderson as in ing upon the president and Congress to William Dunbar and formation systems specialist where he is abolish the IRS code as of December 31 , Randy Broadhead have responsible for in-house support of the 2000. Organizers said that a million peti been promoted to the po company's computer systems. P1ior to tions will be collected and brought to sition of first vice presi joining American Nevada, Gayheart Washington D. C. on June 17, 1998 - dent of CB Commercial served as project engineer for Frank L. opening day of the NFIB- sponsored Real Estate. A 10-year Wells Company of Kenosha, Wis. He is a Congressional Small Business Summit. veteran of the company, Microsoft cenified systems engineer and WiLLIAM DUNBAR retail specialist Dunbar holds a degree in mechanical enginee1ing. Oltmans Construction handles tenant represen Company has retained tation, leasing and land Betty Kincaid, president Lori Anderson as direc sales for retail properties. and owner of Southwest tor of business devel Broadhead has several Exchange Corporation, opment for evada. years of commercial real was elected to the presi Anderson previously estate brokerage experi dency of the Women's held that same position ence and has been with Council of Realtors - LoRI ANDERSON for Nielsen Dillingham RANDY BROADHEAD CB since 1983. Nevada Chapter for Builders, Carson Construction and B ETTY KIN CAI D 1998. Installed at the re- Martin-Hruris Construction. A native Las Robbie Graham has been promoted to cent Nevada Association of Realtors Vegan, Anderson received the Associate president of Nevada Title Company. Convention in Reno, Kincaid will have a of the Year Award from the National Graham, a 30-year veteran of the title in vote on the national governing boru·d and Association of Industrial and Office surance industry has been with Nevada represent Nevada's interests nationally. Propenies-Las Vegas Chapter in 1996. Title since 1979. She managed both the title and escrow depanments and was Councilman Arnie Adamsen of Las Robert Daugherty, M.D., Ph.D., dean of instrumental in the completion of large Vegas was recently elected to th e board of the University of Nevada School of Medi real estate u·ansactions. Prior to her recent directors of the National League of cine, has been elected to chair the Asso promotion, Graham was executive vice Cities (NLC), and will serve a two-year ciation of American Medical Colleges' president and operations manager. February 1998 • Nevada Business journal 79 Kohler Sperberg & Hector Mon, president of Harrah's Thomas Puckett Mar Rivera Advertising, evada, was appointed evada State keting, Advertising and Public Relations & chairman of the United States Olympic Public Relations has Government Affairs has Committee (USOC). Mon is Harrah's top hired Barbara Dempsey hired Sandra Krekorian evada executive. and oversees Harrah's as media director and as account executive. properties in Las Vegas, Laughlin, Reno Robert Colbrook as SANDRA KR EKORIAN J 80 :\evada Business journal • Feburary 1998 BUSINESS INDICATORS LATEST PREVIOUS YEAR YEARLY DATE PERIOD PERIOD AGO % CHG UNEMPLOYMENT _-__.,_~~- ANALYSIS C:=:JII····· Nevada 11 /97 4 4-4 5-3 -24-53 con omic prosperity in Nevada Las Vegas MSA 11/97 4-1 4-6 5-9 -30-51 Eco ntinues, with key indicators Reno MSA 11/ 97 3-1 3-5 4-3 -27-91 osting remarkably good gains. In U.S. (SEASONALLY ADJUSTED) 12 / 97 4-6 4·7 5·3 - 13.21 particular, reported unemployment RETAIL ACTIVITY _, _·;: ~ rates in Nevada now range from a low Nevada Taxable Sales ($ ooo) 11/ 97 1,978,648 2,087,940 1,925,522 2.76 of 3.2 percent in Reno to a high of Clark County 11/ 97 1,365.501 1,436,824 1,291,545 5-73 3.8 percent in Las Vegas. Statewide Washoe County 11/ 97 339.850 351,461 340,535 -0.20 unemployment rates averaged 3-7 U.S. Retail Sales ($ MILLION) 12 / 97 215,637 214,093 206,894 4-2 3 percent, while the U.S. unemployment GROSS GAMING REVENUE ,:-" ·. rate moved down to 4-7 percent. Such Nevada ($ ooo) 11/97 622,612 673,568 571.544 8-94 low rates have not been experienced Clark County 11/ 97 528,895 443,102 11.71 since the early 1970s. Washoe County 11/ 97 78,241 80,018 - 2.22 This strong employment picture is enhanced by minimal price in CONSTRUCTION ACTIVITY \!J - Las Vegas Area Permits 5,514 5.640 5,832 -5-45 creases. Though some labor markets New Residences 3Q97 297 360 365 -18.63 have tightened and wage increases New Commercial 3Q97 have occurred, productivity gains and Reno Area Permits competitive conditions have limited New Residences 3Q97 919 776 856 7-36 the pass-through of wage increases. New Commercial* u.s. In addition, the recent turbulence in Housing Sta rts (ooo) 12/97 1,519 1,531 1,353 12 .27 Asian financial markets has reduced Total Construction ($ BILLION) 11 /97 609.0 614-3 586.2 3-89 the risks of inflation. Indeed, a poten tial increase in deflation replaces in HOUSING SALES ·."·•- flation concerns among economic and Las Vegas Area Average Sales Price (l) 3Q97 136,015 140,654 financial commentators. 138.536 - 3-30 Average Cost $/ Sq. Ft. 3Q97 76.19 76.18 77.66 -1.89 The Silver State's primary tax rev Average Mortgage Rate (>l 3Q97 7-74 7-99 7-94 -2.52 enue sources - gaming revenue and Washoe County* taxable sales - posted gains during U.S. Home Sales (ooo) 11/ 97 830 790 788 5-33 November 1997, although Reno re TRANSPORTATION _._:;;:..,_ ported small declines for both. Total Passengers (3) Washoe County taxable sales dropped McCarran Int. Airpo rt, LV 3Q97 7.575,028 7.633.379 7.741.332 -2.15 0.20 percent and gaming revenue de Reno / Tahoe Int. Ai rport 3Q97 1,874.595 1,747.777 1,829,298 2-48 clined 2.22 percent. State Ta xa ble Gasoline Sales ($ ooo) 11/ 97 67,076 73.635 64,259 4-38 Generally speaking, the Las Vegas Metropolitan Area (Clark County) con POPULATION ESTIMATES - _ ~:" Nevada 7197 1,781,750 1,688,600 5-52 tinues to grow, though having slowed Clark County 7/97 1,192,200 1,115,940 6.83 from the brea kneck pace of a few Washoe County 7197 311,340 306,810 1.48 years ago. All in all, Nevada continues to show economic vitality and should NATIONAL ECONOMY -:-1! - do so in 1998, although somewhat Consumer Pric e Index <4l 12/97 161.3 161.5 158.6 1.70 Mon ey Supply - M1 ($BILLION) 1,068.7 1,064.0 1,081.1 - 1.15 slower expansion is expected as a re 12/97 Prime Ra te 1? / 07 R_< n R_ NOTES: (1) houses, condos, townhouses; (2) 3D yr. FH A fixed ; (3) enplaned/deplaned passengers; (4) all urban consumers R. Kei Schwer SOURCES: Nevada Dept. of Taxation; Nevada Employment Security Deptartment. ; UNLV. Center for Business and U NLV, Center for Busin ess and Economic Research; UNR, Bureau of Business and Economic Research; US Dept. of Commerce; US Federal Reserve. COMPILED BY: UNLV, Center for Business and Economic Research Econom ic Research *Figures not available. February 1998 • Nevada Business journal 81 Join the Big Brother by Joe Mullich Fan Club am not one of these annoying goodnicks who I cheers for the underdog. When I read George Orwell's 1984 in my high school English class, I rooted for Big Brother. The so-called "hero" of that novel struck me as a sappy slacker who never would have gotten anything done if Big Brother wasn't giving him a kick in the keester. That's why I'm peeved with the furor over what I consider A friend who knows a lot This, we are told, would ing WinWhatWhere one of the the greatest high-tech product more about technology than upset morale. Recently - pure best software products of the of the 21st Century. It's called me - he's always getting a ly as a matter of research- I year, PC Magazine said "it Hygiene Guard. This is a bigger hard drive, pro~ably logged onto American provides data you can use for Big Brother device that to compensate for other short Online's raunchy chatrooms ergonomic studies to prevent alerts employers if a worker comings, if you catch my during the workday. I found repetitive stress syndrome." leaves the bathroom without drift- tells me another prob a good 80 percent of the Um, sure, but it's really to find washing his or her hands. lem with Hygiene Guard. people there were goofing out who's been logging on to In case anyone from the Some workers, it seems, off from their jobs. These Playboy's web site when they Nobel Prize committee is read simply stood in front of the people weren't getting should be making sales calls. ing, let me explain how the sink to activate the sensor any work done, but I must Only the unproductive, wonderful device works: Em but never washed their hands. admit their morale was pretty or lawyers who can't find ployees wear microchip-en Apparently they wanted to high, especially the guy in an ambulance to chase, coded badges that trigger an fool "the man" by refusing to the "WildWoman4WildMen" should really mind these Big infrared sensor whenever they wash their hands after using chat room who kept saying, Brother devices. At the same enter the bathroom. A second the toilet. Lately, I've been "C'mon, somebody here must time, a savvy manager should sensor activates if the worker eating at horne- alot. want a back rub! " know when to shrug off the exits without spending at least I find it hard to believe so I'm sure many of these peo occasional tomfoolery. Goof 15 seconds standing at the many people support the dirty ple would be peeved if their ing off can spur the imagina sink. In other words, wash banders. Though this is hardly bosses (not to mention their tion and contribute to work your hands or get called on the breaking news, slobs and spouses) could keep tabs on place performance, so no one carpet. And if I had to call one sloths have a lot of supporters what they were doing. Cur should be bent out of shape if of these slobs on my carpet, in the federal government. rently, workers have almost no a productive worker spends a I'd lay down newspaper first. There are currently 57 pieces privacy rights at works. Com few minutes a day fooling The product was designed of legislation to promo"te panies can monitor their work around online. for the food service industry. "workplace privacy." These ers' electronic mail and tele But I don 't care what any American Civil Liberties types bills would prohibit companies phone calls. They can use cool one says, everyone should be have protested Hygiene Guard, from using technology to stop software like WinWhatWhere washing their hands. And the on the grounds, I guess, that employees from making pri that can monitor virtually people who don 't, should be everyone has a constitutional vate phone calls and visiting everything a worker does with forced to wear bells around right to spread hepatitis. X-rated web sites at work. his personal computer. In nam- their necks. • 82 C\ evada Busi ness j ournal • Febu rarv 1998 lsyour business having trouble branching out? ions system may be the root of the problem. If you want your business to keep growing, you need a communications system that will let it reach its full potential. Sprint can provide products, services and ideas that won't just get your system up to speed, but will also make it more efficient and productive. Call Sprint today. With phone systems and voicemail, data equipment and video, Sprint can actually give your business more room to grow. And that means more green in your pocket. 1-800-59-SOLVE www.sprint.com -¢-Sprint 5 We help your business do more business M