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MEDIA&ADVISORY& For&Immediate&Release& & Refresh&at&Humber’s&Inaugural&Social&Media&Conference&& First&ever&Event&Management&class&launches&new&event& & TORONTO,&Ontario&–&April&9,&2013&–&Humber&College&Institute&of&Technology&&&Advanced&Learning&and&The& Humber&Business&School&present&Refresh:&A&Social&Media&Conference,&the&first&ever&social&media&conference&at& Humber.&Planned&by&the&inaugural&class&of&postgraduate&Event&Management&students,&the&conference&will& feature&speakers&from&2Social,&CBC,&ING&Direct,&LinkedIn,&T4G,&Hudson’s&Bay,&The&Huffington&Post,&TSN,& Rogers&Media,&YouzUs&and&a&panel&of&social&media&practitioners&made&up&of&Humber&Business&School&alumni.& & Refresh:&A&Social&Media&Conference&will&expand&postgraduate&students’&knowledge&and&use&of&social&media&as& they&prepare&for&their&careers.&As&a&part&of&The&Humber&Business&School’s&postgraduate&programs,&students& are&required&to&complete&an&internship.&Refresh:&A&Social&Media&Conference&will&help&students&learn&more& about&potential&internship&and&career&opportunities.& & Visit&www.RefreshSMC.com&for&more&information&including&the&full&conference&program,&and&follow&the& conference&on&Twitter&at&@RefreshSMC&and&#RefreshSMC.& & EVENT:&& Refresh:&A&Social&Media&Conference& DATE:& & Tuesday,&April&9,&2013& TIME:& & 1:00Z7:00pm& LOCATIONS:& Keynote&Speech,&Grad&Panel&and&Breakout& Breakout&Sessions,&Feature&Speaker&and& Sessions:& Networking&Reception:& The&Assembly&Hall& Humber&College&Lakeshore&Commons& 1&Colonel&Samuel&Smith&Park&Dr.& (L&Building)&& 3199&Lake&Shore&Blvd.&West& & INTERVIEW:& • Patrick&Quinn&and&Leviana&Coccia,& • Jeff&DeChambeau,&Senior&Analyst,&T4G& & & Event&Management&program&students&& • Jessica&Frohman,&Promotions& • Susan&Roberton,&Event&Management& Manager,&JAZZ.FM91& Program&Coordinator,&Humber&College& • Lauren&Shirreffs,&CoZfounder,&2Social& • Alison&Hyodo,&Communications& • Mark&Ryhorski,&Management& Coordinator,&DentsuBos&Canada& Consultant& • Ahmed&Nulla,&Recruitment&Product& • Michael&Bertrand,&Project&Manager& Consultant,&LinkedIn & and&Marketing&Associate,&Tembo& • Desiree&Girlato,&Fashion&Management& Social&& Degree&Student,&Owner&and&Designer,&& • Mike&Dover,&Managing&Partner,& ARMED|&The&Jewelry&Closet& Socialstruct&Advisory&Group& • Erin&Richards,&Entertainment&Publicist,& • Patrick&Dickinson,&Sr.&VP&of&Core& CBC&TV&& Marketing&&&Brand&Strategy,&Hudson’s& • Adeeb&Sajjad,&Recruitment&Consultant,& Bay& Hays&Recruitment&Canada& • Ron&Nurwisah,&Community&Manager,& • Elspeth&Malcolm,&Account&Coordinator,& The&Huffington&Post&Canada& MacLaren&McCann& • Sonya&Gill,&Founder,&YouzUs& • Jaime&Stein,&Senior&Social&Media& • Stephanie&Marshall,&Senior&Manager&– Manager,&ING&Direct&& Social&Media,&Rogers&Media&& • James&Saull,&Marketing&Coordinator,& • Steve&Dolson,&CoZfounder,&2Social& and&Kate&McKenna,&Digital&Content& Creator,&TSN& & PmoreP& & ! ! About&Humber&College&Institute&of&Technology&&&Advanced&Learning& Established&in&1967,&Humber&is&one&of&Canada’s&leading&postsecondary&institutions.&Committed&to&student& success&through&excellence&in&teaching&and&learning&and&connections&with&industry,&Humber&serves&27,500& fullZtime&students&and&56,000&continuing&education&registrants.&With&an&internationally&recognized&reputation& for&quality&learning,&Humber&offers&a&wideZrange&of&careerZfocused&opportunities&for&students&to&personalize& their&educational&path,&including&150&fullZtime&programs&across&more&than&40&fields&of&study,&200&partZtime& and&400&online&programs&or&courses.&More&than&four&out&of&five&of&Humber&graduates&are&employed&within&six& months&of&completing&their&studies.&Visit&humber.ca.& & Z&30&Z& & For&more&information&please&contact:& Leviana&Coccia&/&Caleigh&Borthwick& Marketing&and&Public&Relations&Committee& Refresh:&A&Social&Media&Conference&& Humber&College&Institute&of&Technology&and&Advanced&Learning& [email protected]&[email protected]& && Nadia&Araujo&/&Andrew&Leopold& Marketing&and&Communications& Humber&College&Institute&of&Technology&&&Advanced&Learning& [email protected]&[email protected]& 416.675.6622&ext.&5479&/&4296& ! ! 2013 Tuesday April 9th, 2013 12:00 pm to 7:00 pm The Assembly Hall at 1 Colonel Samuel Smith Park Drive (Kipling Ave & Lake Shore Blvd W) & The L Building at Humber Lakeshore Campus CONTENTS Join the Conversation ......................................................................................................................................... 1 Event Overview ................................................................................................................................................... 2 Schedule ............................................................................................................................................................. 2 Breakout Sessions ............................................................................................................................................... 2 Graduate Student Panel ..................................................................................................................................... 3 Featured Speakers .............................................................................................................................................. 5 Breakout Session Speakers ................................................................................................................................. 7 Networking Cocktail Session Menu .................................................................................................................. 10 Social Media Contest ........................................................................................................................................ 10 Campus Map ..................................................................................................................................................... 11 Production Team .............................................................................................................................................. 12 JOIN THE CONVERSATION www.refreshsmc.com @RefreshSMC Refresh: A Social #RefreshSMC Media Conference TUESDAY APRIL 9TH, 2013 PAGE | 1 EVENT OVERVIEW Refresh: A Social Media Conference is an industry conference designed to expand postgraduate students’ familiArity with and use of best practices in social mediA marketing and management and introduce them to thought leaders in this area. On April 9th, we aim to enable attendees to better understand how social media is being successfully leveraged by industry, to showcase how social media business skills lead to jobs, and to provide an opportunity for thought leaders to connect and explore current trends and issues in this area. Refresh is hosted by The Humber Business School at Lakeshore Campus and is organized by the inaugural class of postgraduate students in the Event Management program. Postgraduate students studying at The Humber Business School are required to register for the event. SCHEDULE BREAKOUT SESSIONS Breakout Sessions #1 Breakout Sessions #2 Registration Lauren Shirreffs 12:00 pm Erin Richards The Assembly Hall & Steve Dolson Entertainment Publicist Co-founders CBC Television Keynote Speech: Mike Dover 2Social 1:00 pm The Assembly Hall The Assembly Hall Fashion Institute, Rm 102 Jamie Stein Ron Nurwisah Graduate Student Panel 2:00 pm Senior Social Media Manager Community Manager The Assembly Hall ING Direct The Huffington Post CanAdA L Building, Rm L1004 L Building, Rm L1009 2:30 pm Energy Break Stephanie MarshAll Sonya Gill Senior MAnager – Social MediA Founder Rogers MediA Youzus 3:00 pm Breakout Session #1 L Building, Rm L1009 L Building, Rm L1004 James Saull & Kate McKennA Marketing Coordinator 4:00 pm Breakout Session #2 & Digital Content Creator TSN The Assembly Hall Closing Agenda: 5:00 pm Patrick Dickinson L Building, 2nd floor Closing Panel 5:00 pm & Networking Cocktail L Building, 2nd floor TUESDAY APRIL 9TH, 2013 PAGE | 2 GRADUATE STUDENT PANEL Elspeth Malcolm • Elspeth Malcolm is an Account CoordinAtor At MacLaren McCann, working At the Momentum branch of the company. At MacLaren Momentum, Elspeth is responsible for executing events, promotions and social media contest fulfillment. In Elspeth's current role, social media such as Facebook and Twitter are a crucial component to a successful event or promotion. Elspeth is a graduAte of Dalhousie University in Sociology as well as of the Post GraduAte CertificAte in Marketing Management At Humber College Business School. Jess Frohman • Jess Frohman, an Alumnus of the Humber Marketing Management program in 2010 and a graduAte of the Humber College Radio Broadcasting program, is the Promotions Manager At JAZZ.FM91, Canada's premier jazz stAtion and global broadcasting leader. She designs, organizes and fulfills JAZZ.FM91’s promotions and donor/listener events including InternAtional Jazz Safaris to Chicago, New York, New Orleans and Monterey, over 100 concert events annually and executes all of JAZZ.FM91’s marketing and publicity. JAZZ.FM91 is one of the most active and progressive users of social media in Canadian broadcasting and has built its audience to one of the largest in the world. Ryan Ghaeli • Ryan Ghaeli, After Attending McGill University for Civil Engineering, decided to test his skills in Market Research – a bit of departure from Structural Mechanics. Four years lAter, with experience across several industry verticals (Automotive, Entertainment, and Pharmaceutical), he went back to school
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