Tuesday April 9Th, 2013 12:00 Pm to 7:00 Pm

2013 Tuesday April 9th, 2013 12:00 pm to 7:00 pm The Assembly Hall at 1 Colonel Samuel Smith Park Drive (Kipling Ave & Lake Shore Blvd W) & The L Building at Humber Lakeshore Campus CONTENTS Join the Conversation ......................................................................................................................................... 1 Event Overview ................................................................................................................................................... 2 Schedule ............................................................................................................................................................. 2 Breakout Sessions ............................................................................................................................................... 2 Graduate Student Panel ..................................................................................................................................... 3 Featured Speakers .............................................................................................................................................. 5 Breakout Session Speakers ................................................................................................................................. 7 Networking Cocktail Session Menu .................................................................................................................. 10 Social Media Contest ........................................................................................................................................ 10 Campus Map ..................................................................................................................................................... 11 Production Team .............................................................................................................................................. 12 JOIN THE CONVERSATION www.refreshsmc.com @RefreshSMC Refresh: A Social #RefreshSMC Media Conference TUESDAY APRIL 9TH, 2013 PAGE | 1 EVENT OVERVIEW Refresh: A Social Media Conference is an industry conference designed to expand postgraduate students’ familiarity with and use of best practices in social media marketing and management and introduce them to thought leaders in this area. On April 9th, we aim to enable attendees to better understand how social media is being successfully leveraged by industry, to showcase how social media business skills lead to jobs, and to provide an opportunity for thought leaders to connect and explore current trends and issues in this area. Refresh is hosted by The Humber Business School at Lakeshore Campus and is organized by the inaugural class of postgraduate students in the Event Management program. Postgraduate students studying at The Humber Business School are required to register for the event. SCHEDULE BREAKOUT SESSIONS Breakout Sessions #1 Breakout Sessions #2 Registration Lauren Shirreffs 12:00 pm Erin Richards The Assembly Hall & Steve Dolson Entertainment Publicist Co-founders CBC Television Keynote Speech: Mike Dover 2Social 1:00 pm The Assembly Hall The Assembly Hall Fashion Institute, Rm 102 Jamie Stein Ron Nurwisah Graduate Student Panel 2:00 pm Senior Social Media Manager Community Manager The Assembly Hall ING Direct The Huffington Post Canada L Building, Rm L1004 L Building, Rm L1009 2:30 pm Energy Break Stephanie Marshall Sonya Gill Senior Manager – Social Media Founder Rogers Media Youzus 3:00 pm Breakout Session #1 L Building, Rm L1009 L Building, Rm L1004 James Saull & Kate McKenna Marketing Coordinator 4:00 pm Breakout Session #2 & Digital Content Creator TSN The Assembly Hall Closing Agenda: 5:00 pm Patrick Dickinson L Building, 2nd floor Closing Panel 5:00 pm & Networking Cocktail L Building, 2nd floor TUESDAY APRIL 9TH, 2013 PAGE | 2 GRADUATE STUDENT PANEL Elspeth Malcolm • Elspeth Malcolm is an Account Coordinator at MacLaren McCann, working at the Momentum branch of the company. At MacLaren Momentum, Elspeth is responsible for executing events, promotions and social media contest fulfillment. In Elspeth's current role, social media such as Facebook and Twitter are a crucial component to a successful event or promotion. Elspeth is a graduate of Dalhousie University in Sociology as well as of the Post Graduate Certificate in Marketing Management at Humber College Business School. Jess Frohman • Jess Frohman, an Alumnus of the Humber Marketing Management program in 2010 and a graduate of the Humber College Radio Broadcasting program, is the Promotions Manager at JAZZ.FM91, Canada's premier jazz station and global broadcasting leader. She designs, organizes and fulfills JAZZ.FM91’s promotions and donor/listener events including International Jazz Safaris to Chicago, New York, New Orleans and Monterey, over 100 concert events annually and executes all of JAZZ.FM91’s marketing and publicity. JAZZ.FM91 is one of the most active and progressive users of social media in Canadian broadcasting and has built its audience to one of the largest in the world. Ryan Ghaeli • Ryan Ghaeli, after attending McGill University for Civil Engineering, decided to test his skills in Market Research – a bit of departure from Structural Mechanics. Four years later, with experience across several industry verticals (Automotive, Entertainment, and Pharmaceutical), he went back to school and completed a Post-Graduate Certificate in Marketing Management from Humber. Since joining twenty6two, a boutique advertising agency based here in Toronto, Ryan has planned and bought all forms of media in both Canada and the USA for such clients as Spiderman: Turn Off The Dark, Rock of Ages, DreamWorks, Live Nation, Plan Canada, Mill Street Brewery and more. TUESDAY APRIL 9TH, 2013 PAGE | 3 Michael Bertrand • Michael Bertrand is a Project Manager and Marketing Associate for TemboSocial, a leading provider of interactive engagement and community building solutions. At TemboSocial, Michael is responsible for all content management and content marketing. Through the use of tools like HubSpot (inbound marketing software) and social media channels like LinkedIn, Michael is responsible for supporting the sales team and delivering marketing qualified leads every day. Michael is a graduate of Wilfrid Laurier University in Communication Studies as well as the Marketing Management Post Graduate Certificate program at the Humber College Business School. Desiree Girlato • Desiree Girlato is completing her Fashion Degree at Humber and is days away from graduating, but also runs ARMED Jewelry, one of Canada’s most progressive jewelry retail companies that uses social media to promote its products across a highly diverse range of customers. Desiree sells handmade jewelry that she designs, and creates. She also sells her jewelry to seven other stores within Toronto and has plans to grow her business into the US market this coming Summer. Desiree also has recently been awarded by both the Humber New Venture Seed Fund and the Innovation Humber Incubator (IHI) in its ‘Friendly Fire Competition’ for a total of $18, 000 to assist her jewelry venture. TUESDAY APRIL 9TH, 2013 PAGE | 4 FEATURED SPEAKERS Mike Dover Managing Partner, Socialstruct Mike Dover is the co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, which focuses on using technology to create a stronger relationship with the consumer through strong brands and loyalty. Also, he is a highly connected research executive leading a world class think tank, nGenera Insight in which Mike is responsible for content quality and client management. Currently, he is the managing director and partner of Socialstruct Advisory Group and presently a faculty member at Humber College. He is an experienced public speaker and panelist who is frequently quoted on technology and social issues in publications such as the Globe and Mail, National Post, Backbone Magazine and Computer World and many popular radio and television shows. Patrick Dickinson Senior Vice President, Core Marketing & Brand Strategy, Hudson’s Bay Patrick Dickinson has spent his working career in the study and practice of Retail Marketing. He started his career in advertising at J. Walter Thomson and later Publicis, where he developed campaigns for some of Canada’s largest retail companies and later starting his own marketing consulting company. From there he moved to The Bay where, as the Senior Vice President, Marketing, he led all marketing efforts in the turnaround of this 2 billion dollar, iconic, Canadian department store chain. In his current role as Senior Vice President, Core Marketing & Brand Strategy for HBC he now has North American responsibility for both Lord & Taylor and Hudson’s Bay overseeing all Brand Strategy, Consumer Advertising & Promotion, Loyalty Programs, Credit Marketing and the leveraging of CRM Data into new Customer Engagement platforms. Ahmed Nulla Recruitment Product Consultant, LinkedIn Ahmed Nulla is a talent management connoisseur who utilizes a business savvy approach and innovative ideas to create success and deliver winning results. With interactive consulting sessions, insightful training seminars, and being proactive in business consulting, his work with LinkedIn as a Recruitment Product Consultant, Ahmed works in creating effective human capital strategy with his skills in leadership, social media, coaching, and human resources. TUESDAY APRIL 9TH, 2013 PAGE | 5 Jeff DeChambeau Senior Research Analyst, T4G Limited

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