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Brand Summary BRAND SUMMARY 1000 Lodi Lane, St. Helena, California 94574 main (707) 963-7108 orders (800) 354-8885 DuckhornVineyards.com Founded by Dan and Margaret Duckhorn in 1976, Duckhorn Vineyards has been crafting classic Napa Valley wines for nearly 40 years. From its inaugural vintage of 800 cases of Cabernet Sauvignon History and 800 cases of Merlot in 1978 to its addition of Sauvignon Blanc and Chardonnay, Duckhorn Vineyards has crafted a tradition of quality and excellence that continues today. Winemaker Renée Ary Brand Goal To be the #1 super-luxury Napa Valley winery in the world 1. Expand Napa Tier points of distribution by 20%; Napa Chardonnay by 100% Brand Objectives 2. Ensure all suggested pricing guidelines 3. Achieve 100% National Account program compliance both on- and off-premise Brand Essence Enduring and pioneering wines of distinction, for consumers looking for classic Napa Valley wines Differentiating Duckhorn Vineyards sets the standard for American fine wines and is one of the few “call brands” in the wine Proposition industry. Napa Tier Estate Collection • Sauvignon Blanc - $45-60 btb, $15-20 btg, • Merlot Three Palms Vineyard - $160-180 btb, $98 srp Wines & $30 srp • Howell Mtn Cabernet Sauvignon - $160-180 btb, $98 srp Pricing • Chardonnay -$60-70 btb, $16-20 btg, $35 srp • The Discussion Red Wine -$175-195 btb, $135 srp • Merlot - $85-98 btb, $20-25 btg, $54 srp • Cabernet Sauvignon -$115-135 btb, $78 srp Focus Varietals Cabernet Sauvignon, Merlot, Sauvignon Blanc, Chardonnay Competitive Set Caymus, Silver Oak, Stag’s Leap Wine Cellars, Rombauer Estate Acres 240 Napa Valley vine acres Channel Strategy 60% On-Premise, 40% Off-Premise Key Accolades Overall: Merlot: Howell Mtn Cabernet Sauvignon: • Top 4 Overall Domestic Wine Brand, • 92 pts Wine Spectator v14 • 92 pts Wine Spectator v12 Wine & Spirits Restaurant Poll • 90 pts Wine Enthusiast v13 • 93 pts Wine Enthusiast v09 Sauvignon Blanc: Cabernet Sauvignon: The Discussion: • 90 pts Wine Spectator v15 • 92 pts Wine Spectator v14 • 92 pts Wine & Spirits v13 • 90 pts Wine Spectator v14 • 95 pts Wine & Spirits v13 • 92 pts James Suckling v12 Chardonnay: Three Palms Merlot: • 93 pts Wine & Spirits v11 • 94 pts v10 • 91 pts Wine Enthusiast v15 • #1 Wine of the Year Wine Spectator v14 Wine Enthusiast • 90 pts Robert Parker v14 • 92 pts Wine Spectator v13 Retail Eye level shelf placement in varietal section next to competitive set or higher-priced wines Standards In cold box next to competitive set or higher-priced wines On-Premise Acceptable Example: Standards 2014 Duckhorn Vineyards Napa Valley Merlot or 2014 Duckhorn Napa Valley Merlot Merchandising Tools Case wraps, large format bottles, shelf talkers with key accolades and descriptors, waitstaff training cards PORTFOLIO WINES Varietal Merlot Cabernet Sauvignon Blanc Chardonnay Merlot Howell Mountain The Discussion Sauvignon Three Palms Vineyard Cabernet Sauvignon Red Wine Vintage 2014 2015 2016 2015 2014 2013 2013 Composition 88% Merlot, 82% Cabernet 84% Sauvignon Blanc, 100% Chardonnay 86% Merlot, 88% Cabernet 61% Cabernet 7% Cabernet Sauvignon, 16% Sémillon 8% Cabernet Sauvignon, Sauvignon, Sauvignon, 10% Merlot, Sauvignon, 10% Merlot, 25% Merlot, 3% Petit Verdot, 2% 6% Petit Verdot, 4% Malbec, 2% Petit Verdot 10% Cabernet Franc Cabernet Franc 2% Cabernet Franc, 2% Petit Verdot 4% Petit Verdot Appellation Napa Valley Napa Valley Napa Valley Napa Valley Napa Valley Napa Valley Napa Valley Alcohol 14.5% 14.5% 13.5% 14.1% 14.5% 14.9% 14.5% Cooperage 16 mo. French Oak 16 mo. French Oak 5 mo. Sur lie, 10 mo. French Oak 18 mo. French Oak 18 mo. French Oak 18 mo. French Oak 40% New, 50% New, 50% 10% New French Oak, 45% New French Oak, 75% New, 85% New, 95% New, 60% Neutral Neutral 90% SS 23% 2nd Vintage, 25% Neutral 15% Neutral, 5% Neutral, 22% Neutral, 10%SS 6 mo. 100% Neutral 6 mo. 100% Neutral Wine Description Our Napa Valley Our Cabernet Focusing on vibrant Sourced from the coolest Our first Merlot Recognized as one The Discussion Estate Merlot is a complex Sauvignon is a blend citrus flavors, we source regions of Napa, in from Three Palms of the Napa Valley’s Grown Napa Valley blend of several of individual vine- fruit from various the cellar we applied was our inaugural most acclaimed Red Wine is a blend 30 individual vineyard yard lots, microclimates. Barrel classic techniques of 1978 vintage, winegrowing years in the making and lots. The final wine is utilizing exceptional fermentation and the French Oak barrel beginning over a regions, grapes from represents the pinnacle a rich and fruit from our estate addition of Sémillon fermentation with quarter century of Howell Mountain of the Duckhorn cohesive expression vineyards and result in a full-flavored lees stirring, resulting tradition crafting are famous for Vineyards portfolio of the entire independent wine exhibiting in a Chardonnay that full-bodied wines producing age- and the ongoing appellation. growers. The final balanced acidity and balances the complexity that reflect the worthy Red Wines dialogue that defines wine is a classic ex- bright fruit. and richness of Napa unique terroir of this with rich, deep great winemaking. pression of the Napa Valley. site. color and excellent Valley. structure. Tasting Notes Intense aromas of Beginning with a Aromas of lychee, From its gorgeous A stunning, age This is a complex Showcasing aromas of ripe cherry, plum gorgeous berry nose pineapple cake and aromas of nectarine, worthy Merlot and beautifully red and black currant, and black fig are with cedar, sage and nectarine leap from the vanilla and cream to its displaying beautiful structured wine strawberry rhubarb underscored by hints licorice, this is a lush glass, along with zesty bright entry and rich, layers of dense dark with bright acidity and black cherry, along of leather and cedar. and lively Cabernet. notes of grapefruit silky texture, this is a red fruit, cedar, and a rich entry of with hints of baking On the palate, it is On the palate, the and lime. The palate is vibrant and complex graphite and cream, dark brambly fruit, spice, sage, vanilla. supple, with bright alluring fruit flavors beautifully structured, Chardonnay. On as well as hints clove and mocha. On the palate, rich, acidity and velvety are underscored by striking a seamless the palate, flavors of of wet river rock. Robust tannins and round tannins add tannins supporting bright acidity, firm balance between its pear, peach, chai and Pure and polished ripe berry flavors depth, while French layers of fruit with polished tannins and rich, silky texture wildflowers are elegantly on the palate, the define the palate, oak aging imparted hints of coffee and notes of fig, licorice and the crisp acidity framed by delicate hints rich flavors are along with layers a lovely mouthfilling chocolate that carry and cinnamon that that adds poise and of French oak, all leading underscored by firm, of vanilla, nougat creaminess that adds through on the long linger on the well- freshness to the bright to a long and mineral- structured tannins and sweet tea leaves, length to a supple and finish. structured finish. citrus fruit layers. driven finish. and subtle sweet oak. carring the wine to a lingering finish. long sweet finish..
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