Welcome to Axis Communications.
Jeroen Kouwenhoven, Business Development Manager ADP/ TPP (Region Middle Europe)
www.axis.com Axis strategy
www.axis.com The market leader in network video
Employees* Total sales** SEK USD
. billion million
1984 – founded 70,000 partnerships Own offices in more as IT company in 179 countries than 40 countries
*Q3 2014 **December 31, 2013 www.axis.com Axis ecosystem
www.axis.com IPS & Axis in facts
> ADP (Software Partner) relationship started in 2005 > First ACAP application for Q1602 was ready in 2011 > IPS received Axis EMEA Innovative Solution Award in 2011 > Delivered many joint projects in Europe with their VMS & Analytics software > 5 ACAP Applications available > GOLD ADP relationship since 2014 (Highest Level in the program)
> IPS is perceived by Axis Communications as a very reliable, stable and dedicated Partner!
www.axis.com Joint project in Switzerland
> End User: La Roche, Switzerland, Pharmaceutical medicines
> Integrator: Securiton AG (CH)
> Solution: Perimeter Protection and person identification
> Axis Products: Thermal, Fixed Box, Fixed Dome and PTZ Domes > Axis Features: ACAP, Multi-stream
> IPS Products: Auto Dome Tracking, Outdoor detection, 3D Camera input, NVR-PRO, 3D client viewer
www.axis.com Innovative product portfolio Axis – continuously driving innovation
1998 2008 2010 2012 2012 AXIS Camera Companion: First H.264 First thermal Unique high- unique small World’s first compression network performance installation standard for video encoder network camera camera WDR camera solution 1996 1999 2004 2009 2011 2012 2013
First network World’s first World’s first First MPEG-4 cameras with Lightfinder First network Physical HDTV, and with network network video and Motion JPEG technology camera with Access compression remote focus & camera chip camera zoom functions active cooling Control
www.axis.com Benefits of network video vs. analog
Easy network installation
High image quality
Future-proof technology www.axis.com Benefits of Axis network video
Open platforms with easy integration
Exceptional image quality (HDTV)
Extreme light sensitivity
Robustness and high quality standards
Optimized ASIC platform development www.axis.com The market’s broadest portfolio
Fixed Thermal Encoders/ cameras cameras decoders
Fixed dome Onboard Software & cameras cameras recording
Physical PTZ cameras Accessories access control
www.axis.com AXIS Camera Application Platform ACAP
ARTPEC
www.axis.com M, P and Q-line
Q-line: Top class products
P-line: Best compromise
M-line: Affordable but still professional
www.axis.com Analytics in the portfolio
Q-line: Top class products
P-line: Best compromise Analytics
M-line: Affordable but still professional
www.axis.com The ARTPEC chip family
Lightfinder General purpose technology Image Quality CPU for ACAP application add- processing ons
> Image scaler CPU > Dewarping Video > Crypto accelerator Motion JPEG & H. Encoding > Ethernet controller 264 encoding > SD card controller
www.axis.com Axis WDR Technology ARTPEC 5
www.axis.com Axis Technology WDR Forensic Capture ARTPEC 5 - Q1615 & Q3505
Capability in focus: WDR – Forensic Capture
> Clear images of scenes with strong variations in light – Ensures that no area is too dark or too bright
> Clear identification of people WDR off – Close to entrances and large windows – In other areas with bright sunlight and dark shadows
WDR on www.axis.com With WDR – Forensic Capture Camera without WDR
www.axis.com Existing WDR vs Forensic Capture
Intense sidelight
www.axis.com It makes a difference P1355 Q1614 Q1615
www.axis.com Existing WDR vs Forensic Capture
Intense sidelight
www.axis.com It makes a large difference P1355 Q1614 Q1615
www.axis.com Axis Technology EIS ARTPEC 5 - Q1615 & Q3505 www.axis.com Electronic Image Stabilization - EIS
www.axis.com EIS – How it works
Stabilization of radial movements
Plain config parameter
www.axis.com Axis Technology Barrel Distortion correction ARTPEC 5 - Q1615 & Q3505
Barrel Distortion
www.axis.com Axis Technology Blurred Privacy Mask ARTPEC 5 - Q1615 & Q3505
Blurred Privacy Mask
www.axis.com Physical Access Control.
PACS Axis A1001
www.axis.com AXIS A1001 Network Door Controller
Open and flexible, powered by IP > A smart independent device that is installed by each door > A non-proprietary platform for access management > Meets the requirements of small installations as well as advanced enterprise systems
www.axis.com AXIS A1001 – an open platform for integration
Video Management Software Enables access control events to trigger video, e.g. recording when access has been denied at a door
Access Control Software Scales the system to large enterprise access control solutions for customers demanding advanced functionality and redundancy AXIS A1001 PSIM Physical Security Integrated software platform allowing Integration Management management of different security systems such as (PSIM) video, access and intrusion through one common user interface www.axis.com Ease of installation
> A smart independent device installed at each door > PoE support to simplify cabling > Color coding and hardware configuration wizard to verify installation > Instant feedback of missing data > Support for most reader types
www.axis.com AXIS Entry Manager
Eliminates the need for a central server > Redundant system data, credential data and configurations are automatically synced between all units in the system Built-in web-based software easy accessible from any computer
www.axis.com A1001 and Axis Entry Manager
New > Axis Entry Manager supports 33 A1001 Q4 2014 controllers and 400 users > A1001 supports 2 readers > The product will perform best at around: - 10 doors - 100-150 users > Planned availability end Nov 2014
www.axis.com AXIS A4011-E Reader
Generic touch-free reader with keypad > Compatible only with AXIS A1001 Network Door Controller > Designed for both indoor and outdoor use > Ergonomic design with illuminated keypad and clearly visible symbols > Supports touch-free entry with most entry card formats
www.axis.com AXIS A4011-E Reader
Additional features: New Q1 2015 > Support for most 13,56 MHz card formats such as MIFARE Classic, MIFARE Plus, MIFARE DESFire EV1, iCLASS och SEOS > Built-in tamper switches between housing and wall > High reading speed > Operating conditions: -25ºC to +70ºC > IP54 rated
www.axis.com AXIS A4011-E Reader – A joint cooperation
> Designed to perfectly match AXIS A1001 Network Door Controller > Based on proven technology from Assa Abloy > “powered by Assa Abloy” logo on reader > Planned availability Jan 2014
www.axis.com 4K First smartphone Broadcom bringing UHD to your with 4K camera cable box
GoPro camera Sony Handycam with 4K with 4K
More affordable World Cup 2014 4K TV sets from in Brazil Samsung and Sony, 55” below 4K USD shot in 4K www.axis.com 4K or Ultra High Definition
> Standard by ITU-R* > 3840 x 2160 pixels (8.3 MP, 16:9) > 24 fps up to 120 fps > 4K driven by consumer electronics just like HDTV > Several TV sets introduced during 2013 from 1500 $
* International Telecommunication Union, Radio communication sector www.axis.com But what about image quality for video surveillance?
www.axis.com 4K – Status for security
> Sensors: Few available 4K Ultra High-Definition > CPU power: Achievable, still difficult > Lenses: Limited availability 1080p > H.264 works, better compression 720p standards in progress > Bandwidth needs to be considered > Light sensitivity: Limited > WDR: Limited
www.axis.com AXIS P1428-E – 4K Ultra HD resolution for exceptional details
8.3 MP with 3840x2160 pixel resolution
www.axis.com AXIS P1428-E – Example image
www.axis.com Axis view on 4K / Ultra-HD IP-Camera Storage Network Viewer
4K 4K
2K 2K 2K
4K
www.axis.com Summary Axis strategy
www.axis.com www.axis.com