TV Reset, a Leadership Forum Produced with VAB and presented by 605 and Magnite
In partnership with VAB, Beet.TV produced a series of essential dialogues with the top leaders in the television industry. Curated by Beet.TV and VAB, the series presented these executives in candid and direct conversations about an industry in major transition.
We enlisted top media buyers in Bill Koenigsberg of Horizon, Catherine Sullivan of Omnicom and Mike Law of Dentsu/Amplifi to moderate. The conversations were uniquely frank. Not only were these three effective moderators, they shared their own compelling views on the industry.
Our sponsors were front and center in this program as participants in the series of fireside chats moderated by VAB CEO Sean Cunningham. They were deeply associated with their branding included in all pre-roll, post-roll, social media tags, banners and a big retargeting program. The videos were heavily pre-promoted on social and via the email lists of VAB and Beet.TV.
The videos were jointly published by Beet.TV and VAB on their sites and social networks. This report provides some key metrics around the program. The joint publishing of the series reached a highly influential group of media buyers, programmers, distributors and ad tech executives. The experience of the videos is more akin to a virtual event. As with most Beet.TV videos, the completion rate is over 80 percent. This audience is targeted and highly engaged.
Beet.TV is highly search optimized and these videos will continue to be watched and viewed over time. They are evergreen and will always be associated with our sponsors’ logos.
Below are some key metrics and various elements of the campaign:
– Video views of the series across Beet.TV and VAB channels: 12,000 completed views
– Social impressions which all feature the sponsors’ logos: 250,000
– Social Interactions on Beet.TV’s and VAB’s LinkedIn and Twitter: 15,000
– Combined email blasts of video promotion on Beet and VAB: 20,000
– Banner and retargeting impressions: 400,000
Landing Page: https://www.beet.tv/category/tv-reset-forum
List of Interviewees – Page 3
Visuals – Page 4-6
Videos & Syndication – Pages 7-13
Twitter Presence – Pages 14-32
Retargeting – Pages 33-35
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Interviewees:
Noah Levine, Chief Revenue Officer, 605 Michael Barrett, President & CEO, Magnite Joe Hogan, EVP Sales & Marketing, Warner Media Kim Kelleher, President, Advertising Sales & Partnerships, AMC Networks Marianne Gambelli, President, FOX Advertising Sales Louis Carr, President of Media Sales, BET Networks Jon Steinlauf, Chief US Advertising Sales Officer, Discovery Rita Ferro, President, Disney Advertising Sales Laura Mollen, President, Advertising Sales & Partnerships, NBCUniversal Jo Ann Ross, President & Chief advertising Revenue Officer, ViacomCBS
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Visuals:
Pre/Post-Roll:
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Banners (as seen on Beet.TV):
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Videos:
Video 1: Headline: To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine Beet.tv: https://www.beet.tv/2020/07/levine-605.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=IfqjyVebvl4 AOL: https://www.aol.com/video/view/to-compete-with-walled-gardens-tv-must-become-a-platform-60 5-s-levine/5f104d9540f3871c52ec9101 LinkedIn: https://www.linkedin.com/posts/andy-plesser_to-compete-with-walled-gardens-tv-must-become- activity-6689642059130843136-C6UP Reuters: https://refini.tv/3fzBul5
Video 2: Headline: ‘AVOD World Will Be Booming’: Magnite’s Michael Barrett Beet.tv: https://www.beet.tv/2020/07/avod-world-will-be-booming-magnites-michael-barrett.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=rR2olGdULfQ AOL: https://www.aol.com/video/view/avod-world-will-be-booming-magnite-s-michael-barrett/5f0f2977 c2e7f929f8915535 LinkedIn: https://www.linkedin.com/posts/andy-plesser_avod-world-will-be-booming-magnites-michael-acti vity-6689203329895075840-9TME Reuters: https://refini.tv/2WotJ9T
Video 3: Headline: Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan Beet.tv: https://www.beet.tv/2020/07/viewer-experience-drives-ad-strategy-for-hbo-max-warnermedias-jo e-hogan.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=MhjpKIlDjc8 AOL: https://www.aol.com/video/view/viewer-experience-drives-ad-strategy-for-hbo-max-warnermedia -s-joe-hogan/5f0dcc79aff0b8348f04c0c8
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LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6696776585258831872 Reuters: https://refini.tv/2OqSOwq
Video 4: Headline: Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan Beet.tv: https://www.beet.tv/2020/07/advertisers-seek-digital-flexibility-from-linear-tv-warnermedias-joe-h ogan.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=iA4wiRlA2oY AOL: https://www.aol.com/video/view/advertisers-seek-digital-flexibility-from-linear-tv-warnermedia-s-j oe-hogan/5f0c7c166c4609447cd0986f LinkedIn: https://www.linkedin.com/posts/andy-plesser_advertisers-seek-digital-flexibility-from-activity-668 8463105304907776-xpxe Reuters: https://refini.tv/2Whsf10
Video 5: Headline: ‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher Beet.tv: https://www.beet.tv/2020/07/amc.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=EKuqBXepDoY AOL: https://www.aol.com/video/view/buyers-first-mentality-drives-ad-sales-strategy-amc-s-kim-kelleh er/5f028ca3abddfb67928ee2ac LinkedIn: https://www.linkedin.com/posts/andy-plesser_buyers-first-mentality-drives-ad-sales-activity-6685 732234416181248-foDo Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_xwkw8wfe
Video 6: Headline: ‘We Need to Prove TV Can Do More’: 605’s Noah Levine Beet.tv: https://www.beet.tv/2020/07/we-need-to-prove-tv-can-do-more-605s-noah-levine.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=gpMhpPFVMgg AOL:
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https://www.aol.com/video/view/we-need-to-prove-tv-can-do-more-605-s-noah-levine/5f05e86c7 7cb8d55eb953af4 LinkedIn: https://www.linkedin.com/posts/andy-plesser_we-need-to-prove-tv-can-do-more-605s-activity-66 86658986680340480-3Ilx Reuters: https://refini.tv/2W0VbKy
Video 7: Headline: Tubi Delivers Audiences Not Reached by Linear TV: Fox’s Marianne Gambelli Beet.tv: https://www.beet.tv/2020/06/tubi-delivers-audiences-not-reached-by-linear-tv-foxs-marianne-ga mbelli.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=vPqB5eyirAI AOL: https://www.aol.com/video/view/tubi-delivers-audiences-not-reached-by-linear-tv-fox-s-marianne -gambelli/5efb2f5677cb8d52dea85316 LinkedIn: https://www.linkedin.com/posts/andy-plesser_tubi-delivers-audiences-not-reached-by-linear-acti vity-6683717613866012672-0JGG Reuters: https://refini.tv/2YMx7Nr
Video 8: Headline: Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks Beet.tv: https://www.beet.tv/2020/06/rubicon-telaria-rebrand-as-magnite-with-independence-in-mind-ceo -barrett-speaks.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=rqOnpkv1w2U AOL: https://www.aol.com/video/view/rubicon-telaria-rebrand-as-magnite-with-independence-in-mind- ceo-barrett-speaks/5efabb673092ab536a2a7bfd LinkedIn: https://www.linkedin.com/posts/andy-plesser_rubicon-telaria-rebrand-as-magnite-with-activity-66 83717888232218624-nPkv Reuters: https://refini.tv/2ZkRjVR
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Video 9: Headline: ‘It’s Up to Us to Close the Deal’ on Promoting Equality: BET Networks’ Louis Carr Beet.tv: https://www.beet.tv/2020/06/its-up-to-us-to-close-the-deal-on-promoting-equality-bet-networks-lo uis-carr.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=BNjuCDWDJ6o AOL: https://www.aol.com/video/view/it-s-up-to-us-to-close-the-deal-on-promoting-equality-bet-networ k-s-louis-carr/5ef9567ea2a07d685c0b0a81 LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6696777628927475712 Reuters: https://refini.tv/38bWcnT
Video 10: Headline: Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf Beet.tv: https://www.beet.tv/2020/06/valuing-older-higher-income-households-discoverys-jon-steinlauf.ht ml
Additional Syndication: Youtube: https://www.onenewspage.com/video/20200625/13145289/Valuing-Older-Higher-Income-House holds-Discovery-Jon.htm AOL: https://www.aol.com/video/view/valuing-older-higher-income-households-discovery-s-jon-steinla uf/5ef48dd640f387272d404367 LinkedIn: https://www.linkedin.com/posts/andy-plesser_valuing-older-higher-income-households-activity-6 682042288601907200-iR4g Reuters: https://refini.tv/3i0oTZI
Video 11: Headline: Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf Beet.tv: https://www.beet.tv/2020/06/streaming-apps-drive-sales-growth-during-pandemic-discoverys-jon -steinlauf.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=XtajMzrFl3w
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AOL: https://www.aol.com/video/view/streaming-apps-drive-sales-growth-during-pandemic-discovery- s-jon-steinlauf/5ef34235abddfb59642bfc25 LinkedIn: https://www.linkedin.com/posts/andy-plesser_streaming-apps-drive-sales-growth-during-activity- 6681532969791823873-IhUy Reuters: https://refini.tv/2YYBIek
Video 12: Headline: Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro Beet.tv: https://www.beet.tv/2020/06/linear-tv-ott-can-complement-audience-reach-disneys-rita-ferro.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=FXDSkHYA-IY AOL: https://www.aol.com/video/view/linear-tv-ott-can-complement-audience-reach-disney-s-rita-ferro/ 5ef167cd3092ab49052c572b LinkedIn: https://www.linkedin.com/posts/andy-plesser_linear-tv-ott-can-complement-audience-reach-activ ity-6681163360035241984-4i5n Reuters: https://refini.tv/2YZ5boj
Video 13: Headline: ‘Second-Screening’ Will Be Key for Sports Coverage: Disney’s Rita Ferro Beet.tv: https://www.beet.tv/2020/06/second-screening-will-be-key-for-sports-coverage-disneys-rita-ferro .html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=Kg4wLVRRlnk AOL: https://www.aol.com/video/view/second-screening-will-be-key-for-sports-coverage-disney-s-rita-f erro/5ef09517c2e7f9787682d763 LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6688941703379922944 Reuters: https://refini.tv/2YnkZT1
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Video 14: Headline: Peacock Will Bring Innovation to Free, Ad-Supported Streaming: NBCU’s Laura Molen Beet.tv: https://www.beet.tv/2020/06/peacock-will-bring-innovation-to-free-ad-supported-streaming-nbcu s-laura-molen.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=REhsubfwoI0 AOL: https://www.aol.com/video/view/peacock-will-bring-innovation-to-free-ad-supported-streaming-n bcu-s-laura-molen/5eeb5d7477cb8d49edc828b1 LinkedIn: https://www.linkedin.com/posts/andy-plesser_peacock-will-bring-innovation-to-free-ad-supported -activity-6679368560466239488-dz2K Reuters: https://refini.tv/3hGWJCI
Video 15: Headline: ‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen Beet.tv: https://www.beet.tv/2020/06/we-are-encouraged-by-the-second-quarter-scatter-market-nbcus-la ura-molen.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=aFfvmlcLj3s AOL: https://www.aol.com/video/view/we-are-encouraged-by-the-second-quarter-scatter-market-nbcu- s-laura-molen/5ee976f5c2e7f94dcfef4153 LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6686788936569802752 Reuters: https://refini.tv/2UT0riO
Video 16: Headline: Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross Beet.tv: https://www.beet.tv/2020/06/scatter-market-is-rebounding-into-third-quarter-viacomcbss-ross.ht ml
Additional Syndication: Youtube: https://www.youtube.com/watch?v=w-LkxLyuh1w AOL: https://www.aol.com/video/view/scatter-market-is-rebounding-into-third-quarter-viacomcbs-s-ros
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s/5ee8376db8187a27c08f225b LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6686788009074966528 Reuters: https://refini.tv/2YBiH1r
Video 17: Headline: ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers Beet.tv: https://www.beet.tv/2020/06/viacomcbss-ross-sees-pandemic-as-way-to-deepen-ties-with-adver tisers.html
Additional Syndication: Youtube: https://www.youtube.com/watch?v=dU4BU5ju9so AOL: https://www.aol.com/video/view/viacomcbs-s-ross-sees-pandemic-as-way-to-deepen-ties-with-a dvertisers/5ee6de89aff0b878e1af0006 LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6678381128119791616 Reuters: https://refini.tv/2C8L5QX
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A Selection of Tweets:
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Retargeting Examples: (*samples captured prior to Magnite rebrand)
Washington Post:
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New York Times:
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Weather.com:
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