TV Reset, a Leadership Forum Produced with VAB and presented by 605 and Magnite In partnership with VAB, Beet.TV produced a series of essential dialogues with the top leaders in the television industry. Curated by Beet.TV and VAB, the series presented these executives in candid and direct conversations about an industry in major transition. We enlisted top media buyers in Bill Koenigsberg of Horizon, Catherine Sullivan of Omnicom and Mike Law of Dentsu/Amplifi to moderate. The conversations were uniquely frank. Not only were these three effective moderators, they shared their own compelling views on the industry. Our sponsors were front and center in this program as participants in the series of fireside chats moderated by VAB CEO Sean Cunningham. They were deeply associated with their branding included in all pre-roll, post-roll, social media tags, banners and a big retargeting program. The videos were heavily pre-promoted on social and via the email lists of VAB and Beet.TV. The videos were jointly published by Beet.TV and VAB on their sites and social networks. This report provides some key metrics around the program. The joint publishing of the series reached a highly influential group of media buyers, programmers, distributors and ad tech executives. The experience of the videos is more akin to a virtual event. As with most Beet.TV videos, the completion rate is over 80 percent. This audience is targeted and highly engaged. Beet.TV is highly search optimized and these videos will continue to be watched and viewed over time. They are evergreen and will always be associated with our sponsors’ logos. ​ ​ Below are some key metrics and various elements of the campaign: – Video views of the series across Beet.TV and VAB channels: 12,000 completed views – Social impressions which all feature the sponsors’ logos: 250,000 – Social Interactions on Beet.TV’s and VAB’s LinkedIn and Twitter: 15,000 – Combined email blasts of video promotion on Beet and VAB: 20,000 – Banner and retargeting impressions: 400,000 Landing Page: https://www.beet.tv/category/tv-reset-forum ​ ​ List of Interviewees – Page 3 ​ Visuals – Page 4-6 ​ Videos & Syndication – Pages 7-13 ​ Twitter Presence – Pages 14-32 ​ Retargeting – Pages 33-35 ​ 2 Interviewees: Noah Levine, Chief Revenue Officer, 605 Michael Barrett, President & CEO, Magnite Joe Hogan, EVP Sales & Marketing, Warner Media Kim Kelleher, President, Advertising Sales & Partnerships, AMC Networks Marianne Gambelli, President, FOX Advertising Sales Louis Carr, President of Media Sales, BET Networks Jon Steinlauf, Chief US Advertising Sales Officer, Discovery Rita Ferro, President, Disney Advertising Sales Laura Mollen, President, Advertising Sales & Partnerships, NBCUniversal Jo Ann Ross, President & Chief advertising Revenue Officer, ViacomCBS 3 Visuals: Pre/Post-Roll: 4 Banners (as seen on Beet.TV): 5 6 Videos: Video 1: Headline: To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine Beet.tv: https://www.beet.tv/2020/07/levine-605.html ​ Additional Syndication: Youtube: https://www.youtube.com/watch?v=IfqjyVebvl4 ​ AOL: https://www.aol.com/video/view/to-compete-with-walled-gardens-tv-must-become-a-platform-60 5-s-levine/5f104d9540f3871c52ec9101 LinkedIn: https://www.linkedin.com/posts/andy-plesser_to-compete-with-walled-gardens-tv-must-become- activity-6689642059130843136-C6UP Reuters: https://refini.tv/3fzBul5 ​ Video 2: Headline: ‘AVOD World Will Be Booming’: Magnite’s Michael Barrett Beet.tv: https://www.beet.tv/2020/07/avod-world-will-be-booming-magnites-michael-barrett.html ​ Additional Syndication: Youtube: https://www.youtube.com/watch?v=rR2olGdULfQ ​ AOL: https://www.aol.com/video/view/avod-world-will-be-booming-magnite-s-michael-barrett/5f0f2977 c2e7f929f8915535 LinkedIn: https://www.linkedin.com/posts/andy-plesser_avod-world-will-be-booming-magnites-michael-acti vity-6689203329895075840-9TME Reuters: https://refini.tv/2WotJ9T ​ Video 3: Headline: Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan Beet.tv: https://www.beet.tv/2020/07/viewer-experience-drives-ad-strategy-for-hbo-max-warnermedias-jo e-hogan.html Additional Syndication: Youtube: https://www.youtube.com/watch?v=MhjpKIlDjc8 ​ AOL: https://www.aol.com/video/view/viewer-experience-drives-ad-strategy-for-hbo-max-warnermedia -s-joe-hogan/5f0dcc79aff0b8348f04c0c8 7 LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6696776585258831872 ​ Reuters: https://refini.tv/2OqSOwq ​ Video 4: Headline: Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan Beet.tv: https://www.beet.tv/2020/07/advertisers-seek-digital-flexibility-from-linear-tv-warnermedias-joe-h ogan.html Additional Syndication: Youtube: https://www.youtube.com/watch?v=iA4wiRlA2oY ​ AOL: https://www.aol.com/video/view/advertisers-seek-digital-flexibility-from-linear-tv-warnermedia-s-j oe-hogan/5f0c7c166c4609447cd0986f LinkedIn: https://www.linkedin.com/posts/andy-plesser_advertisers-seek-digital-flexibility-from-activity-668 8463105304907776-xpxe Reuters: https://refini.tv/2Whsf10 ​ Video 5: Headline: ‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher Beet.tv: https://www.beet.tv/2020/07/amc.html ​ Additional Syndication: Youtube: https://www.youtube.com/watch?v=EKuqBXepDoY ​ AOL: https://www.aol.com/video/view/buyers-first-mentality-drives-ad-sales-strategy-amc-s-kim-kelleh er/5f028ca3abddfb67928ee2ac LinkedIn: https://www.linkedin.com/posts/andy-plesser_buyers-first-mentality-drives-ad-sales-activity-6685 732234416181248-foDo Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_xwkw8wfe ​ Video 6: Headline: ‘We Need to Prove TV Can Do More’: 605’s Noah Levine Beet.tv: https://www.beet.tv/2020/07/we-need-to-prove-tv-can-do-more-605s-noah-levine.html ​ Additional Syndication: Youtube: https://www.youtube.com/watch?v=gpMhpPFVMgg ​ AOL: 8 https://www.aol.com/video/view/we-need-to-prove-tv-can-do-more-605-s-noah-levine/5f05e86c7 7cb8d55eb953af4 LinkedIn: https://www.linkedin.com/posts/andy-plesser_we-need-to-prove-tv-can-do-more-605s-activity-66 86658986680340480-3Ilx Reuters: https://refini.tv/2W0VbKy ​ Video 7: Headline: Tubi Delivers Audiences Not Reached by Linear TV: Fox’s Marianne Gambelli Beet.tv: https://www.beet.tv/2020/06/tubi-delivers-audiences-not-reached-by-linear-tv-foxs-marianne-ga mbelli.html Additional Syndication: Youtube: https://www.youtube.com/watch?v=vPqB5eyirAI ​ AOL: https://www.aol.com/video/view/tubi-delivers-audiences-not-reached-by-linear-tv-fox-s-marianne -gambelli/5efb2f5677cb8d52dea85316 LinkedIn: https://www.linkedin.com/posts/andy-plesser_tubi-delivers-audiences-not-reached-by-linear-acti vity-6683717613866012672-0JGG Reuters: https://refini.tv/2YMx7Nr ​ Video 8: Headline: Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks Beet.tv: https://www.beet.tv/2020/06/rubicon-telaria-rebrand-as-magnite-with-independence-in-mind-ceo -barrett-speaks.html Additional Syndication: Youtube: https://www.youtube.com/watch?v=rqOnpkv1w2U ​ AOL: https://www.aol.com/video/view/rubicon-telaria-rebrand-as-magnite-with-independence-in-mind- ceo-barrett-speaks/5efabb673092ab536a2a7bfd LinkedIn: https://www.linkedin.com/posts/andy-plesser_rubicon-telaria-rebrand-as-magnite-with-activity-66 83717888232218624-nPkv Reuters: https://refini.tv/2ZkRjVR ​ 9 Video 9: Headline: ‘It’s Up to Us to Close the Deal’ on Promoting Equality: BET Networks’ Louis Carr Beet.tv: https://www.beet.tv/2020/06/its-up-to-us-to-close-the-deal-on-promoting-equality-bet-networks-lo uis-carr.html Additional Syndication: Youtube: https://www.youtube.com/watch?v=BNjuCDWDJ6o ​ AOL: https://www.aol.com/video/view/it-s-up-to-us-to-close-the-deal-on-promoting-equality-bet-networ k-s-louis-carr/5ef9567ea2a07d685c0b0a81 LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6696777628927475712 ​ Reuters: https://refini.tv/38bWcnT ​ Video 10: Headline: Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf Beet.tv: https://www.beet.tv/2020/06/valuing-older-higher-income-households-discoverys-jon-steinlauf.ht ml Additional Syndication: Youtube: https://www.onenewspage.com/video/20200625/13145289/Valuing-Older-Higher-Income-House holds-Discovery-Jon.htm AOL: https://www.aol.com/video/view/valuing-older-higher-income-households-discovery-s-jon-steinla uf/5ef48dd640f387272d404367 LinkedIn: https://www.linkedin.com/posts/andy-plesser_valuing-older-higher-income-households-activity-6 682042288601907200-iR4g Reuters: https://refini.tv/3i0oTZI ​ Video 11: Headline: Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf Beet.tv: https://www.beet.tv/2020/06/streaming-apps-drive-sales-growth-during-pandemic-discoverys-jon -steinlauf.html Additional Syndication: Youtube: https://www.youtube.com/watch?v=XtajMzrFl3w ​ 10 AOL: https://www.aol.com/video/view/streaming-apps-drive-sales-growth-during-pandemic-discovery- s-jon-steinlauf/5ef34235abddfb59642bfc25 LinkedIn: https://www.linkedin.com/posts/andy-plesser_streaming-apps-drive-sales-growth-during-activity- 6681532969791823873-IhUy Reuters: https://refini.tv/2YYBIek ​ Video 12: Headline: Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro Beet.tv: https://www.beet.tv/2020/06/linear-tv-ott-can-complement-audience-reach-disneys-rita-ferro.html Additional Syndication: Youtube: https://www.youtube.com/watch?v=FXDSkHYA-IY ​ AOL: https://www.aol.com/video/view/linear-tv-ott-can-complement-audience-reach-disney-s-rita-ferro/ 5ef167cd3092ab49052c572b LinkedIn: https://www.linkedin.com/posts/andy-plesser_linear-tv-ott-can-complement-audience-reach-activ